Integrator's Top Selling Cameras 2017

By: Brian Karas, Published on Feb 13, 2017

8 manufacturers accounted for 80% of the top selling camera lines for ~150 integrator responses.

This report demonstrates which brands integrators typically lead with. While this does correlate to overall sales, this post does not attempt to determine exact dollar volume and should not be used as such.

Summary

The following chart shows the breakdown of responses:

* ************* ********* *** 80% ** *** *** selling ****** ***** *** ~150 ********** *********.

**** ****** ************ ***** brands *********** ********* **** with. ***** **** **** correlate ** ******* *****, this **** **** *** attempt ** ********* ***** dollar ****** *** ****** not ** **** ** such.

*******

*** ********* ***** ***** the ********* ** *********:

[***************]

*********** **** ***** **** manufacturers **** **** *** most **, ** ******** brands **** ****** (*.*.: "Axis, ********* *** *****"), each ************ *** ******* an ***** ******* ** the ****, ****** *** answer *** ****** **** more ************ (*.*.: "**** 60% ** *** **** and ********* **% ** the ****"). * ************* received *% ** **** of *** ****. ******* 5 ************* ******** *-*% and ******* ~** ******** less **** *% **********. The ****** *** ******** were ******* **** ******.

****

**% ** *** ~*** responses ******** ****, *** those **** ****** **** listed ** ** ***** only ****** **% ** the ****. ****' **** here ***** **** *** product ****** ** ********* popular, **** ****** *********** often ******** ******** *** **** ******/**** margins.

* ****** ** ********* describing *** **** *** to **** ****:

  • "**** - ******* **** them. **** **** **** they *** *******"
  • "**** *** ******** *********** (IPS *********) ***** ***** together **** **** *** their ***** ** * good *** *********** ********* and ***********."
  • "**** ****, **** *********** with *******"
  • "****. **** ***********, ***** cameras, **** *********, **** platform."
  • "****. **'** ***** *** failure **** *** ******* is *** **** ** any ************ **'** ****** with ** ***."
  • "****, ****, *******. ******* driven **** ** **** by ***** (***** *** multiple **** ******* ****** IMO ****** *****, ***, need ** ***** ** good *** ***** **********)"
  • "**** *** *********, ** sell ** ******* **** then ****. *** **** cost ********* ********* * use ********** ** ****."
  • "**** *** ***** - Name ***** **** *********** and *******"

*******, ****' **** *** significantly **** **** **** it *** ** ***'********' ****** *******, ***** ***** **** many *********** *** ***** Axis ** *** '****' choose ***** **** *******.

*********

***** *** *** ** everything ** *** ******* market, *** ** ** certainly *********, ********* ** Hikvision's *** ***** ******, and **% ** ***** listing ********* ******* ** as * **** ******. Integrators ******* ********* ***-*********** generally ********** **** *** Bosch ** *** ***** brands ******** ****, ****** several **** ****** ***** as ** ********** ***-**** alternative.

  • "*********. ******* ****, **** quality (*** ****), **** packaging & *****."
  • "*** ** *** ****** business ******* ***** ****** are ***** *** ***********. when ** ***** ** projects, ** **** ********, Axis *** ****."
  • "********* ** *** *** #1 *** ** ********* stock, **** *******, **** support, *** ********* *******."
  • "********* ***/** ***** (******* on *** ********* ** have ** * ******* moment **** ************) - because **** *** ***** & ****, **** ** try *** ** **** NVR's ** *** **** these *************, ******* ** try ** **** ********* Axis - ** ******, we *** ** **** it ** ***** ******, but **** ***** ** have ** ******* **** lower ****** *** **** we ****** ** ******* top ************* *****."

** ******** ** ****, Hikvision *** **** ****** in ***** ** ***** than **** *** ** the******** ****** *******, ***** ********* *** not *** ** *** top. **** ***** **** despite **** **********'* **********, Hikvision's *** **** *** strong ***** ***** ******** is ******* ** ***** sales.

********

******** *** *** ***** highest-ranked *****, *** *** only ***** ******* **** and ********* ** ***** a ******-***** **********. **% of *********** ******* ******** did ** ***********, ************* higher **** **** ** Hikvision, ********** *** **** 'all ** *******' ******** of ******** ***********.

***-******** ******** ********* ********* solutions-oriented ******* **** ************ or *******.

  • "******** *********** *** ******* costs ** ******* ******* and ******* ** *******. 1 ******* ** **** 4 *****."
  • "********. *** ********* **** the *******, *********** ****** installing ** ** *** other ************."
  • "********. **** **** ****** for *** ******** **** any *****, **** **** stuff, *** ******* ** very ****. **** ****** use *********** ****** ** sales ************* *******. ****** 2 ** ****, **** because **** **** **** product *** ********* ***** of ********. *** **** of ***** ******* *** pricing ********."
  • "******** - ** **** their ******* ****** ** the **** ******** *** reliable *** *** *******"
  • "********. **** ********, ********* support, *** ****- *** user-friendly ***."
  • "********, **** ******* ********, good ******, ****** *** publicly *********, **** *********** with **** ** *** software."

******

**** *********** *** ******** they **** **** ****** / *******, *** **** ranked ** ** *** option *** ******-********* ********, particularly ***** **** ****** an *********** ** *********.

  • "****** - *** *******, reasonable *******, **** *******, good ***** *****"
  • "**** ** * ****** higher *** ******, *******/****** growing ****** **** ******* midrange ****** *** ********* for *** ***** *** entry ***** ******."
  • "**** ** *** ******** include *******/******. ** *** great ******* *******, *** image ******* ** **** good, *** *** ******* is **** ***********. ************ we **** ** **** Axis ** ******* * specification, *** ** *** very *********** ***** **** as * ********* **** to *******."
  • "*********, ****, ******* ** they *** ******* ****** with ******* ********. ****** can **** *****!"
  • "*******/******. ************ ************ ** camera ******* **********."
  • "**** - ***********, **** of ******* ******* - price ** ****, ********* reliable"
  • "****, **** *** *******. Axis *** * **** variety ** ******* **** meet ******** ******** ***** at * **** ***** point *** **** **** good **** ***********. **** has **** * **** partner ** **** *** have **** ********* ** times **** ***** ***** certain ********. ******* ** a **** ***** *** camera **** ***** ***** the ***** ** **** customers ********** **** ******* for * ****** ******. Sony *** ******* ** tend ** ******* ***** MSRP ******* ** **** the ******** **** ****** but **** **** ********* means ****** ******** ** us."

*****

******* ******* ******* *** warranty **** ***** ***** as ******* *********** **** Bosch ********. ** **** cases ***** *** ********* in *********** **** *********, or ***** ******** ***** brands. ****, ***** **** few *********** ******* ***** exclusively ******** **** ***** may ** **** * specialty ******** *** *** an '********' ******* *** the *********** **** ***** it.

  • "****, *****. ******* ******** with ****** *******."
  • "**'** ***** ******* ********* mostly, ** **** **** Bosch ** ** *** a ***** ******, **** (only ** *****'* * specific *******), ***** *** Vivotek."
  • "** **** **** *** most, **** ***** ****** in *** (**** ** about **-**% ** *** total), *** *******/****** *** our ****** **** ** about **%."
  • "*****, *********"
  • "*****. ***** *** **** (or ** ***** ***** the ****) ** ******* quality, ********** ***. **** still ***** ** ** the **** ****-*******. *** manufacturer's *** ** **** very **********."
  • "*****. *********** ******** (* years **** ******* *********** within ** *****). *** failure ****. ** ****** use *** **** *** 7000 ******. "
  • "**** *** ***** - Name ***** **** *********** and *******."

********

********* *** ***** ******* for ***** ******* *** channel ******** (********* ******* registration ********* *** **********)

  • "*******, *********, *** ****. Best ******* ** ******* & *********, ********* **** margin *********. **** **** product **** - *******, margins *** **** ** MSRP *** **** *********** are *********** *************. **** sell **** ********* ** customer."
  • "**** *** *********, ** sell ** ******* **** than ****. *** **** cost ********* ********* * use ********** ** ****."
  • "*********. **** **** **** price *** **** ** not **** ***** ******** through ** **** *********** so **** ** *** able ** ******* *********, we ******** *** ******* to **** *** **** protect ** ******* ***** Panasonic ******* *********** ** terms ** *******."
  • "*********. *** ** ******** rates ********* ** ************ on *******."
  • "********* **** **** ** install **** ****. **** good ***********."
  • "*******/********* - ** ** a *** ** *-** and **** ** ********* or ********* * *** in **** *****. **** would ** **** **** we **** **** ** a ***."

*****

**** * ******** ****** Dahua ***********, ****** ******* did **** ********* *** Dahua ** * ****. Dahua *** ********* ********* for ***** ** ****** products, **** ********* ****** listed ** *** ********** for ** *******:

  • "***** *** ** *** and **** ,**** *** IP ******. * **** the ***** *** ***** on ***** ****** *** the ********* ** ***** products."
  • "********* *** ***** ******* of *** ****. **** in ******* ********."
  • "** = ****. ** Analog = *****. *** analog, ***** *** *** first *** * ***** in ** *** **** fell ** **** **** it, ****'* *** *** reason ** ******. "
  • "**** *** ** *** Dahua *** ** ******"

****

*** ****, *********** ********* reliability ** *********** ********** when ********** *** **** offer *** *******.

  • "**** **% > ***** and ************ **** **% > ****** ***** *** integration ****** (******** *********** per **...) ***** **% > **** **** ******* Autodome. *** **** ******** with ***** *********** ******* requiring ***** ******** *****."
  • "****. ********, *** ******* cost *** ***** ***********."
  • "****. **** *****. ********. Easy ** *******."
  • "****, ****. ***** ********* at **** ***** ******. Low ***** ** ******* and **** ** *********."
  • "**** - ***********."

Weak ******* - ***** *************

******* ****-***** ****** *** very ****** ************** ** the *******, ********* *** covered *****, *** ********* at ***** **** ******** include:

  • ****
  • *******
  • ****/*****
  • **********
  • ***
  • *******
  • *****
  • *****
  • *******

************ ***** ****** ********* a ***** ******* ** the ******* ****** ** terms ** ********* *******, but ***** *** ******** show **** *** ******* the ****** ****** **. Analyzing *** ******* ** this ****** **** **** manufacturers **** ** ***** out ** *****, *******, or ********* ***** ** order ** ******* * large ******* ** *** market, ****** ****** ********** one ** **** ** those ******** ** *** a ********* ** **********

Comments (15)

Can anyone recommend a rep for Axis in the Dallas/Fort Worth area?

I believe Jeremy Gideon is the Axis rep for that area.

Actually Jeremy is now a dedicated account rep for some of their major accounts here. AXIS now has two reps in the area, roughly divided into Dallas and Ft. Worth.

Rob Cozart handles the Dallas side, who is our main rep since we're here.

Hope that helps,

Greg

The Axis sales reps for Dallas/Ft. Worth are Tyler Dumar and Rob Cozart.

The brands piled up in that "20 percent other" category are likey to be future Hikvision victims. Hiw much longer can Pelco continue to manufacture within the US with its market share cratering?

Interesting to see how far away from the pack axis and avigilon are. If this is indicative of the greater market this is good news for the two as competition at the high end dwindles down.

Who is the Axis rep in the Denver area?

The Axis sales reps for the Denver area are Eric McWhorter and Scott Filiczkowski.

Hik will be number one if add Hik OEM line。

Hik will be number one if add Hik OEM line。

Not in this integrator survey. Hik OEMs had negligible support, even the 'bigger' ones like LTS and Interlogix.

That said, Hik does a lot of OEM business, for sure.

This survey focused just on integrators, there are many other channels where e.g., Axis is much weaker but Hikvision and their OEMs are much stronger, e.g., DIY, big box, etc.

Can anyone recommend best way to purchase Avigilon in the Los Angeles area? We are a high-end, low-volume residential integrator and prefer "protected" product lines over distributed lines. I don't think Avigilon is interested in selling to us direct because of our low volume.

Chris, I passed your contact information over to Avigilon sales.

Also, this is a list of Avigilon California sales people.

It would be interesting to take this one more level and know what models #s are most popular.

Brian, it's a good idea. We tried asking about specific models in the past but people tended to just answer with manufacturer name, so the results were not clear enough. We will try it again in the future with a more strongly worded question to see if we can better results.

Who are those 150 integrators for this statistic? Where can I see the names for analysis?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
Poor OSDP Usage Statistics 2019 on Jul 09, 2019
OSDP certainly offers advantages over decades-old Wiegand (see our OSDP Access Control Guide) but new IPVM statistics show that usage of OSDP, even...
Avigilon President Henderson Is Out on Jul 09, 2019
Avigilon's President and COO James Henderson is out, abruptly, after a remarkable ascension over the past 8 years, Motorola VP Jack Molloy has...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
RaySharp Revealed - Major China OEM For Western Consumer Video Surveillance on Jul 02, 2019
RaySharp is mostly unknown, even among people in the video surveillance industry, though it is a major supplier of OEM surveillance equipment such...
2019 Mid-Year Video Surveillance Guide on Jul 01, 2019
IPVM's new 400+ page Mid-Year Industry Guide brings all of these issues and events together in a single resource to read and review. It can be...
Maglocks Usage Statistics 2019 on Jul 01, 2019
Maglocks divide access control specifiers perhaps more than any other component. Many are concerned about life safety codes, but others cite...

Most Recent Industry Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Wyze AI Analytics Tested - Beats Axis and Hikvision on Jul 17, 2019
$20 camera disruptor Wyze has released free person detection deep learning analytics to all of their users, claiming users will "Only get notified...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact