Integrator's Top Selling Cameras 2017

By: Brian Karas, Published on Feb 13, 2017

8 manufacturers accounted for 80% of the top selling camera lines for ~150 integrator responses.

This report demonstrates which brands integrators typically lead with. While this does correlate to overall sales, this post does not attempt to determine exact dollar volume and should not be used as such.

Summary

The following chart shows the breakdown of responses:

* ************* ********* *** 80% ** *** *** selling ****** ***** *** ~*** integrator *********.

**** ****** ************ ***** ****** *********** typically **** ****. ***** this **** ********* ** overall *****, **** **** **** not ******* ** ********* exact ****** ****** *** ****** not ** **** ** such.

*******

*** ********* ***** ***** the ********* ** *********:

[***************]

*********** **** ***** **** manufacturers **** **** *** most **, ** ******** brands **** ****** (*.*.: "Axis, ********* *** *****"), each ************ *** ******* an ***** ******* ** the ****, ****** *** answer *** ****** **** more ************ (*.*.: "**** 60% ** *** **** and ********* **% ** the ****"). * ************* received *% ** **** of *** ****. ******* * manufacturers ******** *-*% *** another ~** ******** **** than *% **********. *** latter *** ******** **** grouped **** ******.

****

**% ** *** ~*** responses ******** ****, *** those **** ****** **** listed ** ** ***** only ****** **% ** the ****. ****' **** here ***** **** *** product ****** ** ********* popular, **** ****** *********** often ******** ******** *** **** ******/**** margins.

* ****** ** ********* describing *** **** *** to **** ****:

  • "**** - ******* **** them. **** **** **** they *** *******"
  • "**** *** ******** *********** (IPS *********) ***** ***** together **** **** *** their ***** ** * good *** *********** ********* and ***********."
  • "**** ****, **** *********** with *******"
  • "****. **** ***********, ***** cameras, **** *********, **** platform."
  • "****. **'** ***** *** failure **** *** ******* is *** **** ** any ************ **'** ****** with ** ***."
  • "****, ****, *******. ******* driven **** ** **** by ***** (***** *** multiple **** ******* ****** IMO ****** *****, ***, need ** ***** ** good *** ***** **********)"
  • "**** *** *********, ** sell ** ******* **** then ****. *** **** cost ********* ********* * use ********** ** ****."
  • "**** *** ***** - Name ***** **** *********** and *******"

*******, ****' **** *** significantly **** **** **** it *** ** ***'********' ****** *******, ***** ***** **** many *********** *** ***** Axis ** *** '****' choose ***** **** *******.

*********

***** *** *** ** everything ** *** ******* market, *** ** ** certainly *********, ********* ** Hikvision's *** ***** ******, and **% ** ***** listing ********* ******* ** as * **** ******. *********** listing ********* ***-*********** ********* referenced **** *** ***** as *** ***** ****** commonly ****, ****** ******* also ****** ***** ** an ********** ***-**** ***********.

  • "*********. ******* ****, **** quality (*** ****), **** packaging & *****."
  • "*** ** *** ****** business ******* ***** ****** are ***** *** ***********. when ** ***** ** projects, ** **** ********, Axis *** ****."
  • "********* ** *** *** #1 *** ** ********* stock, **** *******, **** support, *** ********* *******."
  • "********* ***/** ***** (******* on *** ********* ** have ** * ******* moment **** ************) - because **** *** ***** & ****, **** ** try *** ** **** NVR's ** *** **** these *************, ******* ** try ** **** ********* Axis - ** ******, we *** ** **** it ** ***** ******, but **** ***** ** have ** ******* **** lower ****** *** **** we ****** ** ******* top ************* *****."

** ******** ** ****, Hikvision *** **** ****** in ***** ** ***** than **** *** ** the******** ****** *******, ***** ********* *** *** one ** *** ***. This ***** **** ******* many **********'* **********, *********'* low **** *** ****** field ***** ******** ** helping ** ***** *****.

********

******** *** *** ***** highest-ranked *****, *** *** only ***** ******* **** and ********* ** ***** a ******-***** **********. **% of *********** ******* ******** did ** ***********, ************* higher **** **** ** Hikvision, ********** *** **** 'all ** *******' ******** ** Avigilon ***********.

***-******** ******** ********* ********* solutions-oriented ******* **** ************ or *******.

  • "******** *********** *** ******* costs ** ******* ******* and ******* ** *******. 1 ******* ** **** 4 *****."
  • "********. *** ********* **** the *******, *********** ****** installing ** ** *** other ************."
  • "********. **** **** ****** for *** ******** **** any *****, **** **** stuff, *** ******* ** very ****. **** ****** use *********** ****** ** sales ************* *******. ****** 2 ** ****, **** because **** **** **** product *** ********* ***** of ********. *** **** of ***** ******* *** pricing ********."
  • "******** - ** **** their ******* ****** ** the **** ******** *** reliable *** *** *******"
  • "********. **** ********, ********* support, *** ****- *** user-friendly ***."
  • "********, **** ******* ********, good ******, ****** *** publicly *********, **** *********** with **** ** *** software."

******

**** *********** *** ******** they **** **** ****** / *******, *** **** ranked ** ** *** option *** ******-********* ********, particularly ***** **** ****** an *********** ** *********.

  • "****** - *** *******, reasonable *******, **** *******, good ***** *****"
  • "**** ** * ****** higher *** ******, *******/****** growing ****** **** ******* midrange ****** *** ********* for *** ***** *** entry ***** ******."
  • "**** ** *** ******** include *******/******. ** *** great ******* *******, *** image ******* ** **** good, *** *** ******* is **** ***********. ************ we **** ** **** Axis ** ******* * specification, *** ** *** very *********** ***** **** as * ********* **** to *******."
  • "*********, ****, ******* ** they *** ******* ****** with ******* ********. ****** can **** *****!"
  • "*******/******. ************ ************ ** camera ******* **********."
  • "**** - ***********, **** of ******* ******* - price ** ****, ********* reliable"
  • "****, **** *** *******. Axis *** * **** variety ** ******* **** meet ******** ******** ***** at * **** ***** point *** **** **** good **** ***********. **** has **** * **** partner ** **** *** have **** ********* ** times **** ***** ***** certain ********. ******* ** a **** ***** *** camera **** ***** ***** the ***** ** **** customers ********** **** ******* for * ****** ******. Sony *** ******* ** tend ** ******* ***** MSRP ******* ** **** the ******** **** ****** but **** **** ********* means ****** ******** ** us."

*****

******* ******* ******* *** warranty **** ***** ***** as ******* *********** **** Bosch ********. ** **** cases ***** *** ********* in *********** **** *********, or ***** ******** ***** brands. ****, ***** **** few *********** ******* ***** exclusively ******** **** ***** may ** **** * specialty ******** *** *** an '********' ******* *** the *********** **** ***** it.

  • "****, *****. ******* ******** with ****** *******."
  • "**'** ***** ******* ********* mostly, ** **** **** Bosch ** ** *** a ***** ******, **** (only ** *****'* * specific *******), ***** *** Vivotek."
  • "** **** **** *** most, **** ***** ****** in *** (**** ** about **-**% ** *** total), *** *******/****** *** our ****** **** ** about **%."
  • "*****, *********"
  • "*****. ***** *** **** (or ** ***** ***** the ****) ** ******* quality, ********** ***. **** still ***** ** ** the **** ****-*******. *** manufacturer's *** ** **** very **********."
  • "*****. *********** ******** (* years **** ******* *********** within ** *****). *** failure ****. ** ****** use *** **** *** 7000 ******. "
  • "**** *** ***** - Name ***** **** *********** and *******."

********

********* *** ***** ******* for ***** ******* *** channel ******** (********* ******* registration ********* *** **********)

  • "*******, *********, *** ****. Best ******* ** ******* & *********, ********* **** margin *********. **** **** product **** - *******, margins *** **** ** MSRP *** **** *********** are *********** *************. **** sell **** ********* ** customer."
  • "**** *** *********, ** sell ** ******* **** than ****. *** **** cost ********* ********* * use ********** ** ****."
  • "*********. **** **** **** price *** **** ** not **** ***** ******** through ** **** *********** so **** ** *** able ** ******* *********, we ******** *** ******* to **** *** **** protect ** ******* ***** Panasonic ******* *********** ** terms ** *******."
  • "*********. *** ** ******** rates ********* ** ************ on *******."
  • "********* **** **** ** install **** ****. **** good ***********."
  • "*******/********* - ** ** a *** ** *-** and **** ** ********* or ********* * *** in **** *****. **** would ** **** **** we **** **** ** a ***."

*****

**** * ******** ****** Dahua ***********, ****** ******* did **** ********* *** Dahua ** * ****. Dahua *** ********* ********* for ***** ** ****** products, **** ********* ****** listed ** *** ********** for ** *******:

  • "***** *** ** *** and **** ,**** *** IP ******. * **** the ***** *** ***** on ***** ****** *** the ********* ** ***** products."
  • "********* *** ***** ******* of *** ****. **** in ******* ********."
  • "** = ****. ** Analog = *****. *** analog, ***** *** *** first *** * ***** in ** *** **** fell ** **** **** it, ****'* *** *** reason ** ******. "
  • "**** *** ** *** Dahua *** ** ******"

****

*** ****, *********** ********* reliability ** *********** ********** when ********** *** **** offer *** *******.

  • "**** **% > ***** and ************ **** **% > ****** ***** *** integration ****** (******** *********** per **...) ***** **% > **** **** ******* Autodome. *** **** ******** with ***** *********** ******* requiring ***** ******** *****."
  • "****. ********, *** ******* cost *** ***** ***********."
  • "****. **** *****. ********. Easy ** *******."
  • "****, ****. ***** ********* at **** ***** ******. Low ***** ** ******* and **** ** *********."
  • "**** - ***********."

Weak ******* - ***** *************

******* ****-***** ****** *** very ****** ************** ** the *******, ********* *** covered *****, *** ********* at ***** **** ******** include:

  • ****
  • *******
  • ****/*****
  • **********
  • ***
  • *******
  • *****
  • *****
  • ******* 

************ ***** ****** ********* a ***** ******* ** the ******* ****** ** terms ** ********* *******, but ***** *** ******** show **** *** ******* the ****** ****** **. Analyzing *** ******* ** this ****** **** **** manufacturers **** ** ***** out ** *****, *******, or ********* ***** ** order ** ******* * large ******* ** *** market, ****** ****** ********** one ** **** ** those ******** ** *** a ********* ** **********

Comments (15)

Can anyone recommend a rep for Axis in the Dallas/Fort Worth area?

 

I believe Jeremy Gideon is the Axis rep for that area.

Actually Jeremy is now a dedicated account rep for some of their major accounts here.  AXIS now has two reps in the area, roughly divided into Dallas and Ft. Worth.

Rob Cozart handles the Dallas side, who is our main rep since we're here.

Hope that helps,

Greg 

The Axis sales reps for Dallas/Ft. Worth are Tyler Dumar and Rob Cozart.

The brands piled up in that "20 percent other" category are likey to be future Hikvision victims. Hiw much longer can Pelco continue to manufacture within the US with its market share cratering? 

Interesting to see how far away from the pack axis and avigilon are. If this is indicative of the greater market this is good news for the two as competition at the high end dwindles down. 

Who is the Axis rep in the Denver area?

The Axis sales reps for the Denver area are Eric McWhorter and Scott Filiczkowski. 

Hik will be number one if add Hik OEM line。

Hik will be number one if add Hik OEM line。

Not in this integrator survey. Hik OEMs had negligible support, even the 'bigger' ones like LTS and Interlogix.

That said, Hik does a lot of OEM business, for sure.

This survey focused just on integrators, there are many other channels where e.g., Axis is much weaker but Hikvision and their OEMs are much stronger, e.g., DIY, big box, etc.

Can anyone recommend best way to purchase Avigilon in the Los Angeles area? We are a high-end, low-volume residential integrator and prefer "protected" product lines over distributed lines. I don't think Avigilon is interested in selling to us direct because of our low volume.

Chris, I passed your contact information over to Avigilon sales.

Also, this is a list of Avigilon California sales people.

Thx!

It would be interesting to take this one more level and know what models #s are most popular.

Brian, it's a good idea. We tried asking about specific models in the past but people tended to just answer with manufacturer name, so the results were not clear enough. We will try it again in the future with a more strongly worded question to see if we can better results.

Who are those 150 integrators for this statistic? Where can I see the names for analysis?

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