Integrator's Top Selling Cameras 2017

By: Brian Karas, Published on Feb 13, 2017

8 manufacturers accounted for 80% of the top selling camera lines for ~150 integrator responses.

This report demonstrates which brands integrators typically lead with. While this does correlate to overall sales, this post does not attempt to determine exact dollar volume and should not be used as such.

Summary

The following chart shows the breakdown of responses:

* ************* ********* *** 80% ** *** *** selling ****** ***** *** ~*** integrator *********.

**** ****** ************ ***** ****** *********** typically **** ****. ***** this **** ********* ** overall *****, **** **** **** not ******* ** ********* exact ****** ****** *** ****** not ** **** ** such.

*******

*** ********* ***** ***** the ********* ** *********:

[***************]

*********** **** ***** **** manufacturers **** **** *** most **, ** ******** brands **** ****** (*.*.: "Axis, ********* *** *****"), each ************ *** ******* an ***** ******* ** the ****, ****** *** answer *** ****** **** more ************ (*.*.: "**** 60% ** *** **** and ********* **% ** the ****"). * ************* received *% ** **** of *** ****. ******* * manufacturers ******** *-*% *** another ~** ******** **** than *% **********. *** latter *** ******** **** grouped **** ******.

****

**% ** *** ~*** responses ******** ****, *** those **** ****** **** listed ** ** ***** only ****** **% ** the ****. ****' **** here ***** **** *** product ****** ** ********* popular, **** ****** *********** often ******** ******** *** **** ******/**** margins.

* ****** ** ********* describing *** **** *** to **** ****:

  • "**** - ******* **** them. **** **** **** they *** *******"
  • "**** *** ******** *********** (IPS *********) ***** ***** together **** **** *** their ***** ** * good *** *********** ********* and ***********."
  • "**** ****, **** *********** with *******"
  • "****. **** ***********, ***** cameras, **** *********, **** platform."
  • "****. **'** ***** *** failure **** *** ******* is *** **** ** any ************ **'** ****** with ** ***."
  • "****, ****, *******. ******* driven **** ** **** by ***** (***** *** multiple **** ******* ****** IMO ****** *****, ***, need ** ***** ** good *** ***** **********)"
  • "**** *** *********, ** sell ** ******* **** then ****. *** **** cost ********* ********* * use ********** ** ****."
  • "**** *** ***** - Name ***** **** *********** and *******"

*******, ****' **** *** significantly **** **** **** it *** ** ***'********' ****** *******, ***** ***** **** many *********** *** ***** Axis ** *** '****' choose ***** **** *******.

*********

***** *** *** ** everything ** *** ******* market, *** ** ** certainly *********, ********* ** Hikvision's *** ***** ******, and **% ** ***** listing ********* ******* ** as * **** ******. *********** listing ********* ***-*********** ********* referenced **** *** ***** as *** ***** ****** commonly ****, ****** ******* also ****** ***** ** an ********** ***-**** ***********.

  • "*********. ******* ****, **** quality (*** ****), **** packaging & *****."
  • "*** ** *** ****** business ******* ***** ****** are ***** *** ***********. when ** ***** ** projects, ** **** ********, Axis *** ****."
  • "********* ** *** *** #1 *** ** ********* stock, **** *******, **** support, *** ********* *******."
  • "********* ***/** ***** (******* on *** ********* ** have ** * ******* moment **** ************) - because **** *** ***** & ****, **** ** try *** ** **** NVR's ** *** **** these *************, ******* ** try ** **** ********* Axis - ** ******, we *** ** **** it ** ***** ******, but **** ***** ** have ** ******* **** lower ****** *** **** we ****** ** ******* top ************* *****."

** ******** ** ****, Hikvision *** **** ****** in ***** ** ***** than **** *** ** the******** ****** *******, ***** ********* *** *** one ** *** ***. This ***** **** ******* many **********'* **********, *********'* low **** *** ****** field ***** ******** ** helping ** ***** *****.

********

******** *** *** ***** highest-ranked *****, *** *** only ***** ******* **** and ********* ** ***** a ******-***** **********. **% of *********** ******* ******** did ** ***********, ************* higher **** **** ** Hikvision, ********** *** **** 'all ** *******' ******** ** Avigilon ***********.

***-******** ******** ********* ********* solutions-oriented ******* **** ************ or *******.

  • "******** *********** *** ******* costs ** ******* ******* and ******* ** *******. 1 ******* ** **** 4 *****."
  • "********. *** ********* **** the *******, *********** ****** installing ** ** *** other ************."
  • "********. **** **** ****** for *** ******** **** any *****, **** **** stuff, *** ******* ** very ****. **** ****** use *********** ****** ** sales ************* *******. ****** 2 ** ****, **** because **** **** **** product *** ********* ***** of ********. *** **** of ***** ******* *** pricing ********."
  • "******** - ** **** their ******* ****** ** the **** ******** *** reliable *** *** *******"
  • "********. **** ********, ********* support, *** ****- *** user-friendly ***."
  • "********, **** ******* ********, good ******, ****** *** publicly *********, **** *********** with **** ** *** software."

******

**** *********** *** ******** they **** **** ****** / *******, *** **** ranked ** ** *** option *** ******-********* ********, particularly ***** **** ****** an *********** ** *********.

  • "****** - *** *******, reasonable *******, **** *******, good ***** *****"
  • "**** ** * ****** higher *** ******, *******/****** growing ****** **** ******* midrange ****** *** ********* for *** ***** *** entry ***** ******."
  • "**** ** *** ******** include *******/******. ** *** great ******* *******, *** image ******* ** **** good, *** *** ******* is **** ***********. ************ we **** ** **** Axis ** ******* * specification, *** ** *** very *********** ***** **** as * ********* **** to *******."
  • "*********, ****, ******* ** they *** ******* ****** with ******* ********. ****** can **** *****!"
  • "*******/******. ************ ************ ** camera ******* **********."
  • "**** - ***********, **** of ******* ******* - price ** ****, ********* reliable"
  • "****, **** *** *******. Axis *** * **** variety ** ******* **** meet ******** ******** ***** at * **** ***** point *** **** **** good **** ***********. **** has **** * **** partner ** **** *** have **** ********* ** times **** ***** ***** certain ********. ******* ** a **** ***** *** camera **** ***** ***** the ***** ** **** customers ********** **** ******* for * ****** ******. Sony *** ******* ** tend ** ******* ***** MSRP ******* ** **** the ******** **** ****** but **** **** ********* means ****** ******** ** us."

*****

******* ******* ******* *** warranty **** ***** ***** as ******* *********** **** Bosch ********. ** **** cases ***** *** ********* in *********** **** *********, or ***** ******** ***** brands. ****, ***** **** few *********** ******* ***** exclusively ******** **** ***** may ** **** * specialty ******** *** *** an '********' ******* *** the *********** **** ***** it.

  • "****, *****. ******* ******** with ****** *******."
  • "**'** ***** ******* ********* mostly, ** **** **** Bosch ** ** *** a ***** ******, **** (only ** *****'* * specific *******), ***** *** Vivotek."
  • "** **** **** *** most, **** ***** ****** in *** (**** ** about **-**% ** *** total), *** *******/****** *** our ****** **** ** about **%."
  • "*****, *********"
  • "*****. ***** *** **** (or ** ***** ***** the ****) ** ******* quality, ********** ***. **** still ***** ** ** the **** ****-*******. *** manufacturer's *** ** **** very **********."
  • "*****. *********** ******** (* years **** ******* *********** within ** *****). *** failure ****. ** ****** use *** **** *** 7000 ******. "
  • "**** *** ***** - Name ***** **** *********** and *******."

********

********* *** ***** ******* for ***** ******* *** channel ******** (********* ******* registration ********* *** **********)

  • "*******, *********, *** ****. Best ******* ** ******* & *********, ********* **** margin *********. **** **** product **** - *******, margins *** **** ** MSRP *** **** *********** are *********** *************. **** sell **** ********* ** customer."
  • "**** *** *********, ** sell ** ******* **** than ****. *** **** cost ********* ********* * use ********** ** ****."
  • "*********. **** **** **** price *** **** ** not **** ***** ******** through ** **** *********** so **** ** *** able ** ******* *********, we ******** *** ******* to **** *** **** protect ** ******* ***** Panasonic ******* *********** ** terms ** *******."
  • "*********. *** ** ******** rates ********* ** ************ on *******."
  • "********* **** **** ** install **** ****. **** good ***********."
  • "*******/********* - ** ** a *** ** *-** and **** ** ********* or ********* * *** in **** *****. **** would ** **** **** we **** **** ** a ***."

*****

**** * ******** ****** Dahua ***********, ****** ******* did **** ********* *** Dahua ** * ****. Dahua *** ********* ********* for ***** ** ****** products, **** ********* ****** listed ** *** ********** for ** *******:

  • "***** *** ** *** and **** ,**** *** IP ******. * **** the ***** *** ***** on ***** ****** *** the ********* ** ***** products."
  • "********* *** ***** ******* of *** ****. **** in ******* ********."
  • "** = ****. ** Analog = *****. *** analog, ***** *** *** first *** * ***** in ** *** **** fell ** **** **** it, ****'* *** *** reason ** ******. "
  • "**** *** ** *** Dahua *** ** ******"

****

*** ****, *********** ********* reliability ** *********** ********** when ********** *** **** offer *** *******.

  • "**** **% > ***** and ************ **** **% > ****** ***** *** integration ****** (******** *********** per **...) ***** **% > **** **** ******* Autodome. *** **** ******** with ***** *********** ******* requiring ***** ******** *****."
  • "****. ********, *** ******* cost *** ***** ***********."
  • "****. **** *****. ********. Easy ** *******."
  • "****, ****. ***** ********* at **** ***** ******. Low ***** ** ******* and **** ** *********."
  • "**** - ***********."

Weak ******* - ***** *************

******* ****-***** ****** *** very ****** ************** ** the *******, ********* *** covered *****, *** ********* at ***** **** ******** include:

  • ****
  • *******
  • ****/*****
  • **********
  • ***
  • *******
  • *****
  • *****
  • ******* 

************ ***** ****** ********* a ***** ******* ** the ******* ****** ** terms ** ********* *******, but ***** *** ******** show **** *** ******* the ****** ****** **. Analyzing *** ******* ** this ****** **** **** manufacturers **** ** ***** out ** *****, *******, or ********* ***** ** order ** ******* * large ******* ** *** market, ****** ****** ********** one ** **** ** those ******** ** *** a ********* ** **********

Comments (15)

Can anyone recommend a rep for Axis in the Dallas/Fort Worth area?

 

I believe Jeremy Gideon is the Axis rep for that area.

Actually Jeremy is now a dedicated account rep for some of their major accounts here.  AXIS now has two reps in the area, roughly divided into Dallas and Ft. Worth.

Rob Cozart handles the Dallas side, who is our main rep since we're here.

Hope that helps,

Greg 

The Axis sales reps for Dallas/Ft. Worth are Tyler Dumar and Rob Cozart.

The brands piled up in that "20 percent other" category are likey to be future Hikvision victims. Hiw much longer can Pelco continue to manufacture within the US with its market share cratering? 

Interesting to see how far away from the pack axis and avigilon are. If this is indicative of the greater market this is good news for the two as competition at the high end dwindles down. 

Who is the Axis rep in the Denver area?

The Axis sales reps for the Denver area are Eric McWhorter and Scott Filiczkowski. 

Hik will be number one if add Hik OEM line。

Hik will be number one if add Hik OEM line。

Not in this integrator survey. Hik OEMs had negligible support, even the 'bigger' ones like LTS and Interlogix.

That said, Hik does a lot of OEM business, for sure.

This survey focused just on integrators, there are many other channels where e.g., Axis is much weaker but Hikvision and their OEMs are much stronger, e.g., DIY, big box, etc.

Can anyone recommend best way to purchase Avigilon in the Los Angeles area? We are a high-end, low-volume residential integrator and prefer "protected" product lines over distributed lines. I don't think Avigilon is interested in selling to us direct because of our low volume.

Chris, I passed your contact information over to Avigilon sales.

Also, this is a list of Avigilon California sales people.

Thx!

It would be interesting to take this one more level and know what models #s are most popular.

Brian, it's a good idea. We tried asking about specific models in the past but people tended to just answer with manufacturer name, so the results were not clear enough. We will try it again in the future with a more strongly worded question to see if we can better results.

Who are those 150 integrators for this statistic? Where can I see the names for analysis?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Bosch Favorability Results 2019 on Jan 23, 2019
Bosch's favorability moderately strengthed, in new IPVM integrator statistics over their results from 2017, with 2019 results showing strong net...
Vivotek Favorability Report 2019 on Jan 29, 2019
Taiwanese video surveillance manufacturers, even relatively large ones like Vivotek, have lost ground in the PRC-China-driven race to the bottom....
FLIR Favorability Results 2019 on Feb 08, 2019
FLIR has had a challenging past few years including FLIR Security business struggling, FLIR restructuring their security division and FLIR selling...
Hanwha Techwin Favorability Results 2019 on Jan 31, 2019
Hanwha Techwin's favorability results surged, in IPVM's 2019 study, going from barely neutral in 2016 to strongly net positive, as the results...
Sony Favorability Results 2019 on Feb 06, 2019
Sony Favorability amongst integrators improved moderately compared to their 2017 favorability results, with a modest net positive...
Axis Favorability Results 2019 on Feb 26, 2019
Despite more product shortages, but strengthened by increasing cybersecurity and China concerns, Axis' favorability, amongst 200+ integrators in...
ADI 'SAVE BIG' On FLIR And Hikvision Examined on Feb 20, 2019
One is a major US defense supplier. The other is owned by the Chinese government. But you can "SAVE BIG" on both at ADI. In this note, we...
Undercutting Partners, Arbitech Sells Millions In Unauthorized Axis on Mar 29, 2019
One of integrator's top complaints about Axis is poor margins. An enterprising, ethically questionable distributor is solving that. Inside this...
Axis Will Not Block Resellers on Jun 10, 2019
While Axis generally has strong favorability amongst integrators, the biggest complaint is their channel model, which results in smaller integrator...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two largest manufacturers, Dahua and Hikvision, being sanctioned for human...

Most Recent Industry Reports

'Severe Impact' Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...
Installation Course January 2020 - Last Chance on Jan 16, 2020
Thursday, January 16th is your last chance to register for the Winter 2020 Video Surveillance Installation Course. This is a unique installation...
Halo Smart Vape Detector Tested on Jan 16, 2020
The Halo Smart Sensor claims to detect vaping, including popular brand Juul and even THC vapes. But how well does it work in real world...
PRC Government Entity Now Controlling Shareholder of Infinova / March Networks on Jan 16, 2020
A PRC government entity is now the controlling shareholder of US security manufacturer Infinova as well as its wholly-owned subsidiary March...
Network Cabling for Video Surveillance on Jan 15, 2020
In this guide, we explain the fundamentals of network cabling for video surveillance networks, how they should be installed, and the differences in...
ONVIF Trashed Statement, Confirms Dahua and Hikvision Still Suspended on Jan 15, 2020
ONVIF has 'trashed' the suspension statement for Dahua, Hikvision, Huawei, etc. but confirms to IPVM that those companies are all still...
Wyze Smart Door Lock Test on Jan 14, 2020
Wyze's inexpensive cameras have grabbed the attention of many in the consumer market, but can the company's new smart lock get similar...
Wesco Wins Anixter on Jan 13, 2020
Despite Anixter earlier arguing that Wesco's bid was inferior to CD&R's by nearly 10%, Anixter confirmed that they are taking Wesco's 3.1%...
Anixter Resisting Takeover From Competitor, Bidding War Emerges, Wesco Wins on Jan 13, 2020
Mega distributor Anixter is going to be acquired but by whom? Initially, Anixter planned to go private, being bought by a private equity firm....