Integrator Competitiveness Survey 2016: Mass Market Worse, Higher End Robust

Author: Brian Karas, Published on May 04, 2016

150 security integrators told IPVM about competitive trends in the security industry over the last 3 years.

Overwhelmingly, integrators feel things have gotten more competitive, with cheap cameras causing more non-security companies to enter the market, however one section of the market seems to be doing much better.

In the report, we review the feedback from this survey, and highlight dozens of comments from security companies on the current market.

*** ******** *********** **** **** ***** *********** ****** ** *** ******** industry **** *** **** * *****.

**************, *********** **** ****** **** ****** **** ***********, **** ***** cameras ******* **** ***-******** ********* ** ***** *** ******, ******* one ******* ** *** ****** ***** ** ** ***** **** better.

** *** ******, ** ****** *** ******** **** **** ******, and ********* ****** ** ******** **** ******** ********* ** *** current ******.

[***************]

*******

*** ****** *****: "******** ** * ***** ***, *** **** more *********** ** *** ******** *********** ********? ***? **** ** causing ****?"

*********** **** ****** *** **** *********** *** **. * ***** ago, a ************ ** *** ***** **** *** ******** ********** *********** ****** ****

********* **** ******, *** ****** * *** ***** **** *********** felt **** ****** *** ****** **** ***********:

  • **** ** ************ ******* **** ********* ** ***** ************/***********
  • ******* ******** ****** ***** **** **** **********
  • ********* ************ ** ****** ******** ******* ** *** ****

*** *** ******** **** ********, **** *********** *** ***** ***** trends ** ***** *********, *** ****** ** *** *****-*** ****** to ** **** ********.

Ease ** ******* ********** **** ***********

** *** ***** ********* ** **, **************** ******** **** ***** cited ** * *********** ***** *** ***********.  *** ** ***** that ******* **** ****** ** **** ** ******* **** ******** new ********* *** ******** ** ******* ****** *******.

* ****** ** ********* *********** **** *****:

  • "*********** ** ******* ****** ** **, ***** ** ******** **** players **** *** ******."
  • "**** *********** **** *** **** ** ******* ****** **** *** the **** ** ************ **** **** *** **** **** *** TVI/CVI ** *******."
  • "********** *********** **** *** ******* ********* (*** *********** *******) ******** the ******."
  • "** *** ******, ** ** ************* **** ***********. ** **** to **** ******** *******, ************** *** ******* ********* *** *** think **** *** **** **** *** ***********/******** ********."
  • "**** ** / **** ********* ****** ** ** ******** *********. I ***** **** **** **'* ** **** ****** ** **** are ******* ***** *** ********* ******** ** **** **** ** extend **** ******* ** *** **** *******."
  • "*** *** ********* * ***** *** **** ***********. ** ***** ourselves ********* **** **** ***** ***/** ******* *********. ******* ** the ******** ** ***** ****** **** ** ** ********** **** complex, *** **** ******** ** ********** *** *** ***** ***** it *** ****** *** **** ** ******* ***********."
  • "**** ***********. ***, **, *** **** **** *********, *** ****** it ****** *** ***** ** *** *********** ** *** *** business."
  • "*********** *** *********** ** ** ******* *** *** ****** ***** be ***** **** ** ***** **** *** ****** *** **** more ****** ***** ********** (****, *****, *******, ***.)"
  • "* ******* **'* ****** **** *********** ***** ******** ******** **** moved **** ********. *** ** *******/********* ***** ****** *******/***** ******* it's *** ********* *** *** */**/*."
  • "*** **** *** ****** *********** *** ********** ***** ******* ****** and *** *** ** ******** ******** ********* ******** ** *********** as ******* *** ****** ** *** ** *** ******** ******* more **********."

 

Race ** *** ****** ***** ****

***-**** ******** ****** ** ** ****** * ******** ****** ** the ****** *** ***********.

  • "**** ****.... ** ***** ******* *** *** ******** **** ***** quality *** *** ******... **'* **** ** **** ** ********* camera ***** ** * * **** ************ ********/******* **** *** could *** ** ***** * ** * ***** *** *** cost *** **** *** ** *****"
  • "****** ******* ** ********* *** **** ********** ** **'* *** 20+ ***** ***. **** ***** ******** ** * *********** ***** price. *** **** ** **** * *** **** ********* **** to ******* *** **** *******."
  • "********. **** ******** *** ********* ** *** ***** * *****"
  • "********* ***********. ***************."
  • "**** ***********. ******* ************* ******* **** *** ******."
  • "***. *** ********** ** **** ******* ************ **** *** ****** and ***** ****** ***** ** *** ***** *** ******* *** value *********** ** *********** ***********."
  • "*********** ******* ** *** **** ******* ** *** ******."
  • "**** **** *********** ***. ******* ***** **** *** ****** ** harder ** *********** **** ****** ** **** ****-**** ******* *******."

Online ******* *** **** ** ***********

********* ***** **** ** **** ****** ******, ** **** ******** product ********, ** ******* ** *********** ****** ** ******* **** the ******** ******* ** **** *****:

  • "** ***** **** ***** ************ ******** ****** **** ** *** selling *******, ***** **** ****** ********* ** *** ********* ** needs ********** *******."
  • "** ***** ******* *** *** **** *** ***** ****."
  • "******* ****** ** *** **** ** *** ********. ** *** time ********* ******* **** **** ** ************ ****** *********** *** now ***** ** **** ** ****** ******** *** *** *** the ******** ******** *** **** *****."
  • "***** * *** **** ***********. ****** #* **** ** *** equipment ** **** ** **** **** ** *** ******** *** the **** ******** ** ****** ******* *** **** ** *** costs."
  • "********* *** **** ** ** ****** *** ** *** ****** we *** * **** *** **** ** *** *** ** line *** ****."
  • "** ** **** *********** ***. ********* ** ******* ** ******* because **** *** **** ** ********* ** *********** **********. ******* more ** *********** *** ******* ** ***** *** ******* *** just ***** *** ********** ** * ******** ** ***** *****."
  • "*** ********** *** **** ** **** *** *** *** **** to ******* *** ****** ******* **********. ** **** ** ***** on ******** ******* ** *******."
  • "** **** *** **** *** **** **** *********** ** ***** of *** ***********. *** ** *** ****** * *** **** customer *************."

 

Lemonade **** ******

**** ********* ******* ***** ******* ********** *** ***-**** ******* *** the ********* ***********, ******* **** *********** *** ***** **** ** their ********* ** ****** *** ******* ** **** *** ******** opportunities:

  • "********, ***** *** **'** *******. * ***'* **** *** **** longer ** **** ****. ** ***** ** *** ****** ****** ****** else. ******** ***** *** *** **** ******** ** ****. ** opened ** ** ******** *** ****** *** **. ***** ** still ***** *** **** *** ********* **** **** *** ******* from *********. **'** ****** ** ********* *** **** ****** ****** surveillance *** ***** *** ** ****** ******* ** *** *** of ***** ***** *****. ** **** ** * ***** ********* so *** ********** *** ********* **. ***** **** **** ** now ** *** ****** *** **** ** *** **********."
  • "*** ******* **** *********** *** ** **** **** **** ** keep ** ** ***. *** ******** ** ***** *** ******** cameras ** ********* *** ****** *** **** ** *** ***********/***** business ****** *** **."
  • "** **** **** * ****** ****** ** ***** ****** **** customer *************."
  • "**** *********** *** **** **** **** *************. *** ******** ** growing. ** ********** ** *********, **********, ******* *** *********** ******** that *** *** **** ******** ********* *** **."
  • "** *** ** ****** ** ** ********* ******** *** *****, however ** **** **** ** **** ****** ** ** *** their ************ **** ** ******** **** ***** ** ****."

Higher *** ******* ********** ******

*********** ******** ** ****** ********/****** ********* **** ********** ********* **** business *** ********* ** ********.  ***** ********* ****** ** **** from ****** ** ***** ***********.  **** ***** *******, ** ******* companies *** ******* ********** ** *** **** *** ********* ** experience ** ******* ** **** ******* *************.

  • "**'* *** ****. ** ** ****** ******** ***** ***-*** ******. Even *** **** ** ***, **** *** ** ***** **** us ******. ** **** ***** */* ***** ** ****** ***** makes **** ********** *** *** *-** ******."
  • "* ***'* ***** *** ******** *********** ******** ** *** **** competitive **** ** ** *** * ***** ***. * ***** that ******* **** **** **** **** ******* ** *** ************* to ******* **** ******* ************ *******, *** **** ** * decision ** **** ** *******."
  • "**'* ***** *** ****, ******. *** ****** *** ***** ****** have *******, *** ** ***** ***** **** ** ******* ** not *** **** **** ***'** *****."
  • "* ***** *** *********** ******* *********** ** ***** *** ****. The *********** ******* *** ************ *** *** **** ** *** lowest ***** ** **** *** ****** *******."
  • "* ***'* **** *** *********** ******** ** **** **** **** competitive ** *** **** *****. ** ********, * *** **** of *** ****** ********* ********* ** ******** *** *** ** as ******* ** *** ****** *** **** *********. **** ****, we've ****** ******* *** *** ****** *** **** ** ********* our ****, ** **'** *** ** ******** ** ***** *******."
  • "* ****** **** - **'* ****** **** *********** - *** ***** spot ** *** ****** *** ********** ******* ** *** $****-$*** system - ***** *** ********* ****: *******, ****, ******* & large *********** *********** ** ******* ******* - *** * ******* industry, *********, ********* **** ** ****** **** ** **** *** willing ** ******* ********"
  • "** ***** ***** *** ****, *** ** **** ***** ****** on ****** ********, ** *'* ****** ** ***** *** ***, smaller ***** ******* *** ****."
  • "* ***'* *** ** *** **** *** **** ** **** competitive. ***** ****'* **** *********** ** ****, ***** *** ******* security ********* ******. ** *** ** ***** *** ** * company **** *** ***** * ******* ****** **** ******* *****. We **** **** ***** **** *** **** ** ****** *** would ** ******* ** ******* ***** *** ******* **** ***** purchased *** ** *** ******** ** *** **** ** ** because **** **** **** ****** ****** **. ** **** ** be ** *** **** ********* *** ** *** ********* ********* which ****** ** ** **** ******-*** *********."

 

Comments (3)

Wow, its nice to hear from another constituent that has realized that HIKVISION is not all bad and is apparently doing well in your market. Thanks for the breath of fresh air it seems everyday us HIKVISION vendors are frowned upon as all being a bunch of 'Trunk Slammers', but in reality that is not the case.

Hikivision, for two years in a row, has been the #1 choice of integrators for taking on new lines. Top Manufacturers Gaining and Losing 2015 and Top Manufacturers Gaining and Losing Ground 2014.

Hikvision is doing very well in 'the market', profits aside.

Curious...for all of the integrators looking for "high end" but less expensive cameras and finding HIK as the solution, is there any concern by you or your customers about the complete lack of cyber security found with these cameras? I agree that you'll get a good image at a low price, but if you're really interested in risk rather than just pushing systems, do you see a higher cost at opening your customers up to the Chinese government's "backdoors"? There are too many signs that this is happening in addition to some really smart folks "in the know" about such things that it amazes me how security folks can just ignore these huge risks. Maybe on the low end, end users don't care about it, but it seems most companies I talk to are willing to pay a little more to get something NOT made in China where those compromised products are prevalent.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...
Magos Radar Company Profile on Nov 12, 2018
Magos America General Manager Yaron Zussman admits when he first came across Magos, he asked himself: "What's innovative about radar?" Be that as...
Video Surveillance Hard Drive Size Statistics 2018 on Nov 08, 2018
What is the most common hard drive size for video surveillance? 150+ integrators answered: What size hard drive do you most commonly use? What...
Favorite Video Surveillance Hard Drive Manufacturer 2018 on Nov 06, 2018
Who is the favorite hard drive for video surveillance use? 150+ integrators answered: What is your preferred brand/model of hard drive for...
Winter 2019 IP Networking Course on Nov 05, 2018
This is the only networking course designed specifically for video surveillance professionals.  Lots of network training exists but none of it...
Worst Products on Nov 03, 2018
Security integrators periodically report on their favorite and worst products to IPVM. These are known integrators who IPVM pays to answer surveys....
Video Surveillance Hard Drive Failure Statistics 2018 on Nov 02, 2018
Hard drive failures can be significant service problems but how common of an issue are they in video surveillance? How long do drives last when...
Cloud Video Storage Usage 2018 on Oct 31, 2018
Storing email and documents in the cloud have long been common, with on-site email or file servers increasingly eliminated. However, what about...
ADT Acquires Red Hawk, Becomes Billion Dollar Commercial Business on Oct 25, 2018
With its ~7th commercial acquisition in the past year, ADT is transforming itself from a residential provider to a commercial player with now more...
Exacq Co-Founders Return, Start Qumulex on Oct 24, 2018
Exacq co-founders Dan Rittman, Tom Buckley, and David Underwood are back, starting up Qumulex. In 2000, they sold Integral to Andover...

Most Recent Industry Reports

'Sticker' Surveillance Camera Developed (CSEM Witness) on Nov 16, 2018
The Swiss Center for Electronics and Microtechnology (CSEM) has announced what it calls the: world’s first fully autonomous camera that can be...
ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...
Facial Detection Tested on Nov 16, 2018
Facial detection and recognition are increasingly offered by video surveillance manufacturers. Facial detection detects faces in an image/video...
Throughtek P2P/Cloud Solution Profile on Nov 15, 2018
Many IoT manufacturers either do not have the capabilities or the interest to develop their own cloud management software for their devices....
ASIS Offering Custom Research For Manufacturers on Nov 15, 2018
Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its...
Hikvision Silent on "Bad Architectural Practices" Cybersecurity Report on Nov 14, 2018
A 'significant vulnerability was found in Hikvision cameras' by VDOO, a startup cybersecurity specialist. Hikvision has fixed the specific...
French Government Threatens School with $1.7M Fine For “Excessive Video Surveillance” on Nov 14, 2018
The French government has notified a high-profile Paris coding academy that it risks a fine of up to 1.5 million euros (about $1.7m) if it...
Integrator Credit Card Alternative Divvy on Nov 13, 2018
Most security integrators are small businesses but large enough that they have various employees that need to be able to expense various charges as...
Directory of Video Intercoms on Nov 13, 2018
Video Intercoms, also known as Video Door-Phones or Video Entry Systems, have been growing in the past decade as more and more IP camera...
Beware Amazon Go Store Hype (Tested) on Nov 13, 2018
IPVM's trip to and testing of Amazon Go's San Francisco store shows a number of significant operational and economic issues that undermine the...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact