Anomaly Analytics Developer iCetana Raises $6M For US/Europe Expansion

By: Brian Karas, Published on Jun 12, 2017

Australian-based iCetana says their GPU-based anomaly detection analytics are proven and ready to expand globally. To do that, they have raised $6M to build sales teams in the US and Europe.

CEO Chris Farquhar [link no longer available], and lead investor Matthew Macfarlane [link no longer available], spoke with IPVM about the company, current customer base, and why they think their product is set to challenge other analytics offerings. We share the details in this report.

Software ********* ********

*******'* ******** ****** ** a ******* ** "******" activity **** * ******* 14 *** ***********, ** that *** ********* ** able ** ***** ** changing ****** *** ********** over ****. ** ******** activity ********* ***** ** a ****** ** ****, speed, *** ******** *********, using *****-****** ******** ******* of ****** **************. *** company ****** **** ****** for ****** **********, *** ability ** ****** * wider ***** ** ******* events, ***** *** ******** operators **** *********** ******.

** *** ********* ***** an ******* ************** ********* the ******** ********* *** integration **** *********:

iCetana Shift ** *************

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Customer ******

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Best-Fit ************

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"No ***** ******"

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Customer *******

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Shift **** ******* ******** ** **** ********

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US/Europe *********

*** **** *** ******* has ******* *** ******* and ****** ******** ** what **** **** ** scalable, ****** *** ***** in **** *** ** and ******, **** ** primary ******* *** *********. They **** ***** **** ******* [link ** ****** *********] ** the ******* ** ** the **** *** *** Americas, *** **** ** make ********** ***** ****** the ** *** ********** Europe.

Channel ********

*** ******* **** ****** the ******** ******** ******* approach ** ***** *******, selling ******* *********** ** their ***-**** ********. *********** should ****** ******** *********, tied ** ******* ******.

Compared ** ******** ******* ****** ********* 

********, ******** ** ******* ********* technology ****, *** *** ** committed **** **** ** of **** ******. ********'* approach ** ******* ** iCetana's ** **** *** system **** ***** ****** instead ** ****** ************** for *** ********.

**** ******** ***** ***** product ********* ***** **** the ********* ** ***** able ** ** *******-***** detection *** *****-***** ********* with *** **** ******** and ********, *********** ****** Avigilon's ****** ****** ** manage ** ******** *** number ** ********** ********* deal ****.

iCetana ******* ** **/******

***** ********* ** ********* ** video *********, ******* ********** *** focus ** ******* *********. This, ***** **** *******'* relatively ***** ********* **** for ** ********* *******, gives **** **** ****** of *************** ** *** analytics ******. *****, ******** a ***** ****, ********, and **** ** ***** reference ******** ** * time *** ********-********* *******, they *** ******** ** have * ***** ********* impact ** *** ** or ******, *** *** face ********* *********** **** other ********* ********* *** expand to ***** ******* ************ if ****** *** ******* detection ********* ******** ********* significantly.

Comments (3)

That's going to be a tough Ho to Road as they say.  First, it's a difficult sale and second, there is Avigilon with it built in.

Good luck!

To be fair, Avigilon does not have it built-in yet, they've only shown a technology demo. It would be interesting to see how the two systems work side-by-side once Avigilon does ship something though.

Would be interesting to do an updated comparison between Avigilon and iCetana. Also what competition is out there as anomaly detection is a very useful technology for monitoring lots of cameras in busy environments.

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