Hikvision Fights Back Publicly: New PR Strategy

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Conor Healy
•Published Nov 27, 2023 13:33 PM

Three Hikvision executives - Jeffrey He, Michael Gutierrez, and Justin Hollis - are leading a new campaign to fight back and win over the public.

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For years, Hikvision has largely refused to speak publicly about its various human rights abuses. Over the last few months, it has shifted tactics to aggressively win over the public.

This report examines Hikvision's new strategy, its responses to investigations, and what this means for the company.

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