Hikvision Hires Ex-Herbalife MLM Scheme PR Director

Author: John Honovich, Published on Apr 09, 2018

Hikvision has hired Michael Gutierrez, a 'crisis management excellence' award-winning PR director for his work at Herbalife, as Gutierrez emphasizes:

Gutierrez's award was for his role in ‘communicating’ the US Government's 'resolution' of Herbalife victimizing hundreds of thousands of people in a 'multi-level marketing scheme' for $200 million, as the US FTC announcement declares:

Before Herbalife, Gutierrez worked in PR for Moneygram dealing with another crisis, as Gutierrez describes:

Following a U.S. Federal Trade Commission settlement, helped develop media pivot strategy for the $1.3 billion company’s various international units to ensure external stakeholders felt confident MoneyGram was abiding by the FTC's consent order.

That US government 'settlement' was because Moneygram:

allowed its money transfer system to be used by fraudulent telemarketers to bilk U.S. consumers out of tens of millions of dollars [emphasis added]

Now, Gutierrez is at Hikvision bringing that expertise to Hikvision's crisis.

Press, Politics and Policy Expertise

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Hikvision's own introduction post to Gutierrez emphasizes his experience with politics (e.g., at Herbalife and Moneygram), emphasizing:

expertise in assembling and leading teams through high-profile complex communications strategies that intersect press, politics, and policy [emphasis added]

For normal manufacturers, such expertise in politics is unnecessary but for Hikvision it is sensible.

Good Recognition By Hikvision

This hiring shows good recognition and self-awareness by Hikvision. Hikvision has come under scrutiny including for deceiving about their Chinese government ownership and cybersecurity problems. The company has faced criticisms from various sources including from the WSJ, from the UK Times, from the UK Sun, from the Voice of America, as well as being featured in a 2018 US Congressional hearing.

Smart Hiring By Hikvision

Since Gutierrez is new to the industry, we cannot opine on his abilities - good or bad.

However, the position and hiring make sense structurally. The type of expertise and personality one needs to defend against such serious global criticisms are different from normal manufacturer marketing roles.

Many people would be embarrassed to be associated with Herbalife victimizing hundreds of thousands of people. And even fewer would tout it as a career-defining positive on their LinkedIn profile, as Gutierrez does. This signals that he will be capable of embracing the negatives of the China Communist Party's authoritarian regime and control of Hikvision.

Promote Hikvision To Hikvision's Employees

One of the more extraordinary elements of this hiring is that Hikvision plans to use Gutierrez to literally promote Hikvision to Hikvision's own employees as they say in their introductory post:

Here again, Hikvision shows impressive self-awareness. The global criticism has become a problem for many employees as they hear objections from customers and partners as well as worrying themselves about what Hikvision is doing. While needing a crisis management expert to market to one's own employees is dystopian, it could help mitigate employee's concerns about working for the Chinese's government's surveillance manufacturer.

Happy Ending For Hikvision Like Herbalife?

Though Herbalife faced significant criticism (e.g., Multilevel Marketing: Last Week Tonight with John Oliver and the movie Betting on Zero), there is a happy ending for Herbalife that Gutierrez can share with Hikvision's employees. Herbalife's stock has tripled in the past 3 years, making the US FTC $200 million settlement effectively irrelevant compared to the company's now ~$8.6 billion market capitalization, and Herbalife's most vocal critic, Bill Ackerman, surrender his bet against Herbalife, while his 'hedge fund empire crumbles'.

4 reports cite this report:

Hikvision Fights Ban - Claims 'Red Scare', Hires 14 Term Ex-Congressman on Jul 11, 2018
Hikvision is fighting back against the House Bill Ban of their products. Hikvision has hired one of the biggest lobbying firms, led by a 14 term...
Drops Dahua, Fenner Becomes ISS CMO on Jul 09, 2018
Hired to improve Dahua's miserable marketing just last year, Janet Fenner has quit Dahua, joining VMS manufacturer ISS as Chief Marketing...
2018 Mid-Year Surveillance Industry Guide on Jun 28, 2018
2018 has been an explosive year for the video surveillance industry, with the industry becoming a global political issue, with the expansion of...
US House Passes Bill Banning Gov Use of Dahua and Hikvision on May 24, 2018
UPDATE August 2018: The bill has now been signed into law. The US House of Representatives has passed H.R. 5515, a bill that includes a ban on the...
Comments (28) : PRO Members only. Login. or Join.

Related Reports on Marketing

ASIS Offering Custom Research For Manufacturers on Nov 15, 2018
Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its...
Axis: "No One Wants To Buy A Camera" on Nov 09, 2018
Axis has, in its own description, made a bold declaration: The industry is changing so rapidly that the following statement might seem bold but...
Wyze Explosive Growth Disrupting Consumer IP Camera Market on Oct 30, 2018
Wyze, a company founded only in 2017, is poised to disrupt the consumer IP camera market by combining American marketing and Chinese manufacturing...
IPVM Launches Best New Product Awards on Oct 25, 2018
IPVM is launching its own Best New Video Surveillance Product Awards in 2019. The goal is to provide the industry with a legitimate program, based...
Geutebruck Company Profile on Oct 22, 2018
Geutebrück has been in business for nearly 50 years, but they are not well known within the US surveillance market. In this report, we profile...
Knightscope Winning Investors, Struggling With Growth on Oct 16, 2018
While Knightscope's new financials show the company only winning 11 new customers in the past 12 months, the company continues to win new...
Huawei Admits AI "Bubble" on Oct 16, 2018
A fascinating article from the Chinese government's Global Times: Huawei’s AI ambition to reshape industries. While the Global Times talks about...
Amazon Touts Home Security Market Disruption on Oct 15, 2018
Amazon is coming for ADT and all of home security. Indeed, Amazon is advertising this as, in their own words, calling home security a: Inside...
ASIS GSX 2018 Mixed Manufacturer Reviews With Declining Overall Attendance on Oct 02, 2018
ASIS GSX 2018 show drew 9% fewer total registrants, however, it gained 15% more paid registrations, according to ASIS. In this note, we look...
The Robolliance is Dead on Oct 01, 2018
The Robolliance has died. Formed 2 years ago to fanfare, the robots-focused marketing machine is no more, having slipped quietly away sometime...

Most Recent Industry Reports

Throughtek P2P/Cloud Solution Profile on Nov 15, 2018
Many IoT manufacturers either do not have the capabilities or the interest to develop their own cloud management software for their devices....
ASIS Offering Custom Research For Manufacturers on Nov 15, 2018
Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its...
ISC East 2018 Mini-Show Report on Nov 15, 2018
ISC East, by its own admission, is not a national or international show, billed as the "Largest Annual Northeast U.S. Security...
Hikvision Silent on "Bad Architectural Practices" Cybersecurity Report on Nov 14, 2018
A 'significant vulnerability was found in Hikvision cameras' by VDOO, a startup cybersecurity specialist. Hikvision has fixed the specific...
French Government Threatens School with $1.7M Fine For “Excessive Video Surveillance” on Nov 14, 2018
The French government has notified a high-profile Paris coding academy that it risks a fine of up to 1.5 million euros (about $1.7m) if it...
Integrator Credit Card Alternative Divvy on Nov 13, 2018
Most security integrators are small businesses but large enough that they have various employees that need to be able to expense various charges as...
Directory of Video Intercoms on Nov 13, 2018
Video Intercoms, also known as Video Door-Phones or Video Entry Systems, have been growing in the past decade as more and more IP camera...
Beware Amazon Go Store Hype (Tested) on Nov 13, 2018
IPVM's trip to and testing of Amazon Go's San Francisco store shows a number of significant operational and economic issues that undermine the...
Magos Radar Company Profile on Nov 12, 2018
Magos America General Manager Yaron Zussman admits when he first came across Magos, he asked himself: "What's innovative about radar?" Be that as...
Genetec Privacy Protector Tested on Nov 12, 2018
Genetec has built Kiwi Security's Privacy Protector into Security Center, an analytic which anonymizes individuals in cameras' fields of view...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact