Hikvision Illicitly Uses Back To The Future In Marketing

By: Conor Healy and John Honovich, Published on Jul 03, 2020

NBCUniversal told IPVM that Hikvision UK's ongoing coronavirus marketing campaign using NBCUniversal's assets was not allowed. Hikvision mass deleted the marketing after IPVM inquired with the company.

IPVM Image

Inside this note, we examine what Hikvision UK did, what NBCUniversal's position is, what unfair competitive advantage this gave Hikvision, and why corporations rarely engage in such abuse.

************ **** **** **** Hikvision **'* ******* *********** marketing ******** ***** ************'* assets *** *** *******. Hikvision **** ******* *** marketing ***** **** ******** with *** *******.

IPVM Image

****** **** ****, ** examine **** ********* ** did, **** ************'* ******** is, **** ****** *********** advantage **** **** *********, and *** ************ ****** engage ** **** *****.

[***************]

Hikvision's ** "**** ** ********"

********* ** *** **** running * *********** ********* campaign ****** '**** ** Business' ** *** ********, e.g., *****:

IPVM Image

** *** **** **** on*** '**** ** ********' brochure, ** ********* *****:

IPVM Image

** *********** *********, *.*., below:

IPVM Image

****, ********* ******** **** as *********** ******* **** been ***** **, ** shown *****:

IPVM Image

Spielberg **** ** *** ****** ** *********'* **** ** ********

*** ********* ********* ******** is ****** ******** **** the ***** ***** ****** 'Back ** *** ******', as *** ********** ***** shows:

IPVM Image

*********'* ******** ********* ****** artwork **** *** **** to *** ****** **** franchise, **** ********* "****** Spielberg ********" **** "********* presents".

******* ** *** ****** series*** ~$* ******* ** box ****** ***** *** remains ** ***** ***** a ****** ***** **** series **** *****, ***********, games, ***.

NBCUniversal ********

*** ********* ** ***** jointly ** ********* ******** and *********’* ********** ******* Amblin *************. **** ********* them ** ********* ** a ********* ********* *** in *****. ********* ********’ parent ******* ************ ********* that ********* *** *** obtain ***** **********, *** that ****** **** ** taken ** ****** ***** intellectual ********, * ************** stating:

IPVM Image

** ** ***** ***** from *********, *** *** we **** ***** **** modifications ** *** **** to *** ****** **** or ********/****. **** **** be ******** ** ** our ********** ******** *************.

Unfair ********* *** *********

***** **** ***** ** comparison ***********'* *** ********** *********, ************** ******** ********,********** ****** ******** ********, ***., *** *** of * ****** ***** series ******* ** **** its *********** *********, **** as *****/*********** *********, **** the ******* ** ****** advantage ** **** ********* with * ***** ****** that **** ****** **** up ********.

Laws ******* **** ***** / ****** ****

** *** ****, ****-******** laws ******** ********* **** using ***** ******'* ************ Property ** ***** *********. When **** ** ****, companies ****** ********** *** pay *** *** ******* of ******* ***** ***** to **** ***** *******'* famous ***** ** ***.

*********, ********* ***** *** would ****** *** ****** in ***** ********* - Avigilon *** ********* *** Avengers, **** ****** ********* the **** *** *** Furious, ******* *********** ********* George *******, ***** ********* Star ****, ***.

Hikvision *******

IPVM Image

********* **************** **** ************** ** ****'* ******* for ******* ******:

***** *** *** **** inquiry, ** **** ******* from **********.

*******, ************** ********* ******* the ********* **** ***** Hikvision ** ******** ** well ** **** ******* social ***** ***** **** had **** ** *** marketing.

Comments (37)

** ** **** **** enthusiast, * ***** ***** infringement **********. *******, * probably *****’** ******* ** was “****” *** ** been ****** *** ***, and *** ** **** anyone **** *’* **** IPVM ******’* ** ***** after ****, *** ** take ********* ** **** to **** ** ** like ****, *** ******* tarnish ** ** ******* the *** **** ******** on **, *** ********** sickening. **’* ***** ** hear ***** *** **** soon ***** ** ******* publications *** ********.

*** *** *** **** when ** *** *** ad, ******* * *** was *******, ** *** so ******.

*******... *** ****?

*** ****!

****** **** *’* **** IPVM ******’* ** ***** after ****

*** ****, ** ****** has ******** ** *** video ************ ************ (********** Avigilon, ****, ****, *******, Milestone, ** ***** *** names) ***** ********* **** this, **'* ** ***** to ******.

*** *******, ******, ** that '****** ****' (**** for * *** ******) would ** ******** ** do ********* **** **** that ** ** ********* wrong. **** ** *** rocket *******. ** ***** evidently ** *** ** Hikvision ** ** ********* management *** **** "*** did *** *** ********** to *** **** ****** movie ****** *******?"

***. ** **** ******* paying *** **** ************ just ** *** *** accuse **** *** **** personally ** *********** **** little ***** ***? ** infringement ** ***** ** matter *** **** **.

* *** *** **** a ****** **** ***** so * **** ******* to **** *** **********. And ** * ** NOT **** ***** **** UD *******. **** ******* guy ** *** ********.

***** ****** ***** ***** are **** *********'* "**** to ********" ********. **** have ***** **** *******.

IPVM Image

IPVM Image

IPVM Image

IPVM Image

****** *** ***** *** obnoxious ****** “*** *** normal”, ***** *** ****** be ***** **** ** premise.

*** **** ** ***** the ****’* ********, ******— it ******* ** ********* immediately. *** **** ** USING *** ********, ************ without *** *****... “*****, hello, ******* ****? ***? Think *****, *****!”

*** *** *** **** the *** ** **** logo ** ********** *********, that's ** ** ** bad *****, *** ** say ** ***** *** an ****** ********* ******* people **** *** ***** is *** *******...

********, * **** *** this ********** ******* *** is ******** ******* *******.

* ***** *** ********* reports ** **** ******* very ****, *** ************ find *** ********* **** interesting, *** **** ****** has **** ********* ** why * ****** ** read ****.

*** ** *** ** gives *** ** ****** advantage

*** ****, ********* *** much ******* ****** ********** than ****.

********** ******* ***

** ***, *** *****'* largest ***** ************ ************ is ********* **** ** ignore *** **** **** apply ** *** **** of *** ********.

**** ****** *** **** relevance ** *** * choose ** **** ****.

*********** * **** ******* this **** *** * last ****, ***** *** **** of ****** *** ****** to ****** ** **** on ****. ** ********* and ***** ******** **** yourself ***'* **** ********* to ** **********, ***'* do ******* ***** ****** like ****.

** **** ******* ** unfair *********... *** ******** to ******** ** *** copyright ** ** ***** which *** ***** ******* shaped *** ********** *** society ** * *** no ***** **** *** lay ****** **, ********** one **** *** ******** 35 ***** *** (*** old **** **** **** you ****?), ** * flagrant **** ** *** face, * ****, ** something **** **** ** us *** *’*** ***** consider * ******** **** of *** *********. * know *** ****** *** ad ***** ****** ** screen ***** ******* **** spammy ***** ** *** banter **** *** ** email ***, ** *** was *********** ***** ** it.

********* ** * *******, and *** *** *** many ******* *******. *** ongoing ********* **** ******* them ** ** ** means ***********, *** ****** to * ****** ******* which ****** *** ********** eyes ** **** **** any ** ** *** begin ** **** **** Honovich ****** ***, ***** that, ** ****** ***** would ***, “** *** put **** **** ** it, *** *** ********** anything.” ** *****’* ** so ****** — *** IPVM ****-***** ********, ****-****, will **** ********** ******** consequences *** *** ** us, *** **** ************, but ********.

**** *'* ********. ** this *******? *** *** really ****** **** **** is **** ***** *** that ** * **** thing?

* ** ****** ** see *** **** * company **** ** **** power & ***** ********* to ****** *** **** over ********** **** * belligerent ***** ******.

*******, ************** ********* ******* the ********* **** ***** Hikvision ** ******** ** well ** **** ******* social ***** ***** **** had **** ** *** marketing.

**** ****** **** **** like ********* ** ********** having ** ***** *** stash ******** *** **** police *** ** ***** door?

*** **** ****** **** ipvm **** ******** ** "hik ******** ****** ****** without ******* *****"

** *** ***** ** should ********* ** ********* for ******* **** *** for ********* ***** ******* else's ************ ********?

**** ****, * ****** there ** ** * NO ******.

****** *** *** **** just *** ********:

IPVM Image

+++++++++++++++++++++++++++++++++++++++++

IPVM Image

**** *** ******* **** brought *** ***********.

[**** ****:

]

***** *** **** *** adding *** *******. ******* back * ***** *** how ******* ******* ********* of *** ***** ***** miss *** ********** ** the ******.

* ** ** ** way ** *********'* ****, I **** **** ******** and ***********. ****** **** that * **** *** play *****'* ********...

***** * **** ****** referencing ** ******** ********** in ** ****. ** cultural ********** ***** **** of *********** ******, ***** books *** ******* *****. Why ** * ** this, ******* **'* * part ** **, **'* who *'** ***** ** to ****** ** *** works ** *** *'** connected ****.

** * *** **** what ********* *** **** here, * ***** **** at ***** ******* *** fonts *** ****** *** rather **** ********* *** off *** **** ***** entirely. * ***** **** made **** **** ** an ****** ** ********* it ****** **** **** it ********.

****** **** ****, ***** I ** ***** ** doing **? **** ** the **** *** ****** in ***** * ******** background **** ******* ** me, *** **** ****** Spielberg?

********* *** *** **** written ** *** ****** to ******* *** ******, but ***** ** *** line?

**** ** *** **** use ******

**** *** ******* ** non-commercial **********, *** ********* campaigns. **** ***** ** **********'* **** explaining **, *******:

**** *** ** * legal ******** **** ******** freedom ** ********** ** permitting *** ********** *** of *********-********* ***** ** certain *************.******* *** ** *** Copyright *********** *** ********* ********* for *********** ******* ********* is * **** *** and ********** ******* ***** of ****—**** ** *********, comment, **** *********, ********, scholarship, *** ********—** ******** of ********** **** *** qualify ** **** ***.

*'** **** *****'* *****'* advocate...

** **** **** **** (emphasis ****):

This **** *** ****, *******, **** *** ********* ********* *** ************* **** *** **** *** *** ********** **** *** *** ****; instead, courts will balance the purpose and character of the use against the other factors below. Additionally, “transformative” uses are more likely to be considered fair. Transformative uses are those that add something new, with a further purpose or different character, and do not substitute for the original use of the work.

*** *** ********* ******* be ********** **************? *'* not ****.

*** *****'* ******* ******* that *** ** ******** here, ***** *********** ********. ** **** ** a *********** ****, **** if *********** *** ******** that ***** ** ** lose *** ********** (***** trademarkability), **** **** *** to ** *******. *'* not ***% **** ****'* what's ***** ** ****, though.

** *** ***, ** could ** * **** where ********* *** ******* wrong, *** ************ *** to *** ************ ** defend ***** **********/**********, *** it's ******* ** **** avoid ************* **** ** actually **** *** ****'* allowed *** ****'* ***.

**** ***** ******** ** corporations ******* ********* ********* modifying *** ***** / trademark ** ***** ****** movies, ******* *** ***** holder's **********? **'* ****** well *********** **** ***** things *** *** *******.

**** ***** **** ******, he **** **********. **** for ********* ** ****, no? ** ****** ** hold ********* ** * lower ********?

*** *** **** ***** John - *** *** expecting *** ** ****** a ***** ******** - that ** *** ** Government, ** **** ** can *****.

***** *** *** *** bar **** *** *** regrettably, *** **** ******** it - *** ***** Trumps ********* ********* ** copyright *** ** ******* giving *** ** ****** advantage ** ***** *** seek ** *** ******** - **?

****** * ******'* **** to ******* *** ********* error ** *** ***, it's * ****** **** to ***** ******* *** US ********** **** **** have **** ** * policy ** ****** ** promoting *** *********.

**** **** ***.....

***** *** *** *** bar **** *** *** regrettably, *** **** ******** it

** ** *****'* *****? :)

** ** *****, * am *** ********* ***** in *** *** ** there's ** ****** ****.

****** * ******'* **** to ******* *** ********* error ** *** ***

********* *****? ********* ** a $** ******* ******* with **,*** *********. **** ran ** ** * marketing ********. *** *** welcome ** *** **** you **** *** ********* needs ** ** *********** for *** **********.

*** ****** ** **** you ****** *** ** Government ** * ********* for ************ ** *********, when **** ********** *** led ** ******* *** has ** ****** *** the **** ** *** and ********* ******* *********. Yes *** *** ***** and ****** ** **** to ******* - *** the ** ********** ****** also ** **** ** account *** ***** ******* the **** ***** - no?

****** *****? **** ** set *** ********* *** continues ** ** **......***** good *** *** *****....

*** **** ********* ****** be ****** ** ****** own **** "** ** I ***, *** ** I **" - *** that's *** **** ** so **** ******, **** is **** ***.

*** *** ***** ** your ******** ** "**** policy" *** ******* *** US ***'*, **** **** have **** ***** ********* on *** *****.

*** ****** **** **** complaining ***** ***** ***** their ***** *** ***** - **** ****** **'* not ************US **** *** - depending on the venue.

**** ** **** ******* explaining ****** ** ****

*** ****** ** **** you ****** *** ** Government ** * ********* for ************ ** *********

**** ** * ******* Western ***** *****. *********,*** ** *** ********* law*** * ********************** *** **** *******. *** *** ******* that ** *** ** what ********* *** ** legal?

*** *******, **** **** logic, ******* **** **********, can * **** ** illustration ** **** **** and *** ** **** marketing ******** ****** ****?

***** ** * **** obvious ******* ** [********* or *****] ** ********* stupid *** ********* ********* international **** *** [**** asks * ******** ***** it] *** **** [***** removes ********* **** ****** eye, * ** *.*.*. censorship ******* ** "******" the ******** *** ******* citizens]

* ****** **** ***** be *** **** **** didn't ***** *********? ***** Hikvision **** ******** *** sued *** ******** ** held ***********? ** ***** they **** *** **** with ** ** ***** echo-chamber ** ********** *** none ** ** ***** even ** ***** ** all?

*'* ****** * ***** that ** **, ** American ******** ******* ***** & ******** *** *******, tried ** ** **** kind ** ***** **'* get * ***** *** desist ** ** ****, and ******** **** **** to ***** **** *** money ** *****.

*********... **** ******* ** PRC ********** ******, ******, and ************ *********? ********? No *** **** ***** that ****'** ****** ** atrocities, ******** ***** ****, but ** ***** ******* to ******'* ********.

********* * ****** **** the ***** **** **... (This ***'* ** ********** or ********* ****, * greatly ********** *** ******** and ********* **** ** raising)

******* *** **** ************ ***** ** ******... which ** *** *** PRC ** ******-****** **'* implementation ** ***** ******* plan ** *** *** world

EDIT: ******* **** ** *** *** ****** *********

*********** *****'* ******** ***** is ********* ** ***** everything **** *** *** their ***** ** **** should *** **** ** a ******** ** ******. What ** * ********, to ** ** *****, is **** **** ****** it ** *******. *** are ****-** ******* ***** are ** ************* *** them. ****** *** ******* a ****** ****** ** the ****** ***** ******* on ** *** ******* business ***** *** **** are ***** *** **** accountable.

* ***** ***'** ****** a **** *** **** out ** * ****** person *** ****** **** were ***** ****. *** cares?

**** ** ** ***** used ** *** **** marketing ***** *** * marketing ******** **** **** beyond ** ********** “******” person. ** **** *** a ****** ****** ***** post **** * “******” person’s *******, * ***** agree **** ***. *******, this *** * ******* marketing ********, **** *****?

Read this IPVM report for free.

This article is part of IPVM's 6,438 reports, 865 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

UK Firm Markets False Fever Screening, Hikvision Disavows on Jun 30, 2020
A UK security firm falsely claimed its Hikvision-based thermal solution could...
Hikvision Admits Minority Recognition, Now Claims Canceled on Jul 23, 2020
For the first time, Hikvision has directly addressed its minority recognition...
Motorola / Avigilon Drops ISC West on Feb 26, 2020
Motorola Solutions has pulled out of ISC West 2020 effective immediately,...
UK Government Says Fever Cameras "Unsuitable" on Jul 01, 2020
The UK government's medical device regulator, MHRA, told IPVM that...
Hikvision Salespeople: We Don't Need A Blackbody on May 13, 2020
Dahua jumped out on its cross-town rival selling fever cameras but Hikvision...
White House Trade Advisor Calls Hikvision "Very Evil Company" on Jun 24, 2020
White House trade advisor Peter Navarro has called Hikvision a "very evil...
Hikvision USA Refuses [Now In], Dahua USA Drives Forward With "Coronavirus Cameras" on Apr 07, 2020
Both have been federally banned, both sanctioned for human rights abuses but...
Hanwha Removes ISC West Coronavirus Waiver on Mar 02, 2020
Hanwha Techwin has removed a waiver that would have put any liability for...
Hikvision Hides Xinjiang R&D Activities on Apr 22, 2020
Hikvision has systematically deleted evidence showing their R&D base and...
Hikvision AI Training In Xinjiang Paramilitary Base, Now Denies on Mar 10, 2020
Hikvision has been listing AI training in a Xinjiang paramilitary base that...
FLIR Suspends Agreement With Feevr on May 07, 2020
Thermal manufacturer FLIR has suspended its agreement with Feevr (aka...
Manufacturers Not Interested in October 2020 ISC West Show on Apr 13, 2020
Manufacturers overwhelmingly say they are not interested in going to the...
IBM Video Analytics Reborn on May 01, 2020
IBM is back in video analytics and they are even offering AI-based fever...
Amazon, Microsoft and IBM Abandoning Face Recognition Is An "Irresponsible PR Stunt" Says AnyVision on Jul 17, 2020
In the wake of national protests against US police abuses, big tech firms...
Faked Coronavirus Fever Detection, Athena Used Hikvision; Responds - Selling NDAA Compliant Cameras, Pledging 50% Of Profits to Victims on Mar 24, 2020
US company, Athena Security, faked its coronavirus fever detection marketing,...

Recent Reports

Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
"Grand Slam" For Pelco's PE Firm, A Risk For Motorola on Aug 07, 2020
The word "Pelco" and "grand slam" have not been said together for many years....
FLIR Stock Falls, Admits 'Decelerating' Demand For Temperature Screening on Aug 07, 2020
Is the boom going to bust for temperature screening? FLIR disappointed...
VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
Dogs For Coronavirus Screening Examined on Aug 06, 2020
While thermal temperature screening is the surveillance industry's most...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
AHJ / Authority Having Jurisdiction Tutorial on Aug 06, 2020
One of the most powerful yet often underappreciated characters in all of the...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...
ADI Returns To Growth, Back To 'Pre-COVID Levels' on Aug 05, 2020
While ADI was hit hard in April, with revenue declining 21%, the company's...
Exposing Fever Tablet Suppliers and 40+ Relabelers on Aug 05, 2020
IPVM has found 40+ USA and EU companies relabeling fever tablets designed,...
Directory of 201 "Fever" Camera Suppliers on Aug 04, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Face Masks Increase Face Recognition Errors Says NIST on Aug 04, 2020
COVID-19 has led to widespread facemask use, which as IPVM testing has shown...
Dahua Loses Australian Medical Device Approval on Aug 04, 2020
Dahua has cancelled its medical device registration after "discussions" with...
Google Invests in ADT, ADT Stock Soars on Aug 03, 2020
Google has announced a $450 million investment in the Florida-based security...