Hikvision Illicitly Uses Back To The Future In Marketing

By Conor Healy and John Honovich, Published Jul 03, 2020, 08:38am EDT (Info+)

NBCUniversal told IPVM that Hikvision UK's ongoing coronavirus marketing campaign using NBCUniversal's assets was not allowed. Hikvision mass deleted the marketing after IPVM inquired with the company.

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Inside this note, we examine what Hikvision UK did, what NBCUniversal's position is, what unfair competitive advantage this gave Hikvision, and why corporations rarely engage in such abuse.

Hikvision's ** "**** ** ********"

********* ** *** **** ******* * coronavirus ********* ******** ****** '**** ** Business' ** *** ********, *.*., *****:

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** *** **** **** ***** '**** ** ********' ********, ** ********* *****:

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** *********** *********, *.*., *****:

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****, ********* ******** **** ** *********** Norbain **** **** ***** **, ** shown *****:

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Spielberg **** ** *** ****** ** *********'* **** ** ********

*** ********* ********* ******** ** ****** directly **** *** ***** ***** ****** 'Back ** *** ******', ** *** comparison ***** *****:

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*********'* ******** ********* ****** ******* **** the **** ** *** ****** **** franchise, **** ********* "****** ********* ********" with "********* ********".

******* ** *** ****** ********* ~$* ******* ** *** ****** sales *** ******* ** ***** ***** a ****** ***** **** ****** **** rides, ***********, *****, ***.

NBCUniversal ********

*** ********* ** ***** ******* ** Universal ******** *** *********’* ********** ******* Amblin *************. **** ********* **** ** determine ** * ********* ********* *** in *****. ********* ********’ ****** ******* NBCUniversal ********* **** ********* *** *** obtain ***** **********, *** **** ****** will ** ***** ** ****** ***** intellectual ********, * ************** *******:

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** ** ***** ***** **** *********, nor *** ** **** ***** **** modifications ** *** **** ** *** Future **** ** ********/****. **** **** be ******** ** ** *** ********** handling *************.

Unfair ********* *** *********

***** **** ***** ** ********** ***********'* *** ********** *********, ************** ******** ********,********** ****** ******** ********, ***., *** *** ** * famous ***** ****** ******* ** **** its *********** *********, **** ** *****/*********** screening, **** *** ******* ** ****** advantage ** **** ********* **** * movie ****** **** **** ****** **** up ********.

Laws ******* **** ***** / ****** ****

** *** ****, ****-******** **** ******** companies **** ***** ***** ******'* ************ Property ** ***** *********. **** **** is ****, ********* ****** ********** *** pay *** *** ******* ** ******* their ***** ** **** ***** *******'* famous ***** ** ***.

*********, ********* ***** *** ***** ****** use ****** ** ***** ********* - Avigilon *** ********* *** ********, **** promos ********* *** **** *** *** Furious, ******* *********** ********* ****** *******, Speco ********* **** ****, ***.

Hikvision *******

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********* **************** **** ************** ** ****'* ******* *** ******* saying:

***** *** *** **** *******, ** will ******* **** **********.

*******, ************** ********* ******* *** ********* from ***** ********* ** ******** ** well ** **** ******* ****** ***** sites **** *** **** ** *** marketing.

Comments (41)

** ** **** **** **********, * found ***** ************ **********. *******, * probably *****’** ******* ** *** “****” had ** **** ****** *** ***, and *** ** **** ****** **** I’m **** **** ******’* ** ***** after ****, *** ** **** ********* so **** ** **** ** ** like ****, *** ******* ******* ** by ******* *** *** **** ******** on **, *** ********** *********. **’* great ** **** ***** *** **** soon ***** ** ******* ************ *** websites.

*** *** *** **** **** ** saw *** **, ******* * *** was *******, ** *** ** ******.

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*******... *** ****?

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*** ****!

Agree: 3
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****** **** *’* **** **** ******’* be ***** ***** ****

*** ****, ** ****** *** ******** of *** ***** ************ ************ (********** Avigilon, ****, ****, *******, *********, ** other *** *****) ***** ********* **** this, **'* ** ***** ** ******.

*** *******, ******, ** **** '****** else' (**** *** * *** ******) would ** ******** ** ** ********* like **** **** ** ** ********* wrong. **** ** *** ****** *******. Is ***** ********* ** *** ** Hikvision ** ** ********* ********** *** said "*** *** *** *** ********** to *** **** ****** ***** ****** artwork?"

Agree: 9
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***. ** **** ******* ****** *** your ************ **** ** *** *** accuse **** *** **** ********** ** persecuting **** ****** ***** ***? ** infringement ** ***** ** ****** *** does **.

* *** *** **** * ****** rant ***** ** * **** ******* to **** *** **********. *** ** I ** *** **** ***** **** UD *******. **** ******* *** ** the ********.

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***** ****** ***** ***** *** **** Hikvision's "**** ** ********" ********. **** have ***** **** *******.

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****** *** ***** *** ********* ****** “the *** ******”, ***** *** ****** be ***** **** ** *******.

*** **** ** ***** *** ****’* likeness, ******— ** ******* ** ********* immediately. *** **** ** ***** *** likeness, ************ ******* *** *****... “*****, hello, ******* ****? ***? ***** *****, think!”

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*** *** *** **** *** *** of **** **** ** ********** *********, that's ** ** ** *** *****, but ** *** ** ***** *** an ****** ********* ******* ****** **** the ***** ** *** *******...

********, * **** *** **** ********** against *** ** ******** ******* *******.

* ***** *** ********* ******* ** this ******* **** ****, *** ************ find *** ********* **** ***********, *** this ****** *** **** ********* ** why * ****** ** **** ****.

Agree: 5
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*** ** *** ** ***** *** an ****** *********

*** ****, ********* *** **** ******* unfair ********** **** ****.

********** ******* ***

** ***, *** *****'* ******* ***** surveillance ************ ** ********* **** ** ignore *** **** **** ***** ** the **** ** *** ********.

**** ****** *** **** ********* ** why * ****** ** **** ****.

*********** * **** ******* **** **** and * **** ****, ***** *** **** ** ****** for ****** ** ****** ** **** on ****. ** ********* *** ***** partners **** ******** ***'* **** ********* to ** **********, ***'* ** ******* wrong ****** **** ****.

Agree: 5
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** **** ******* ** ****** *********... the ******** ** ******** ** *** copyright ** ** ***** ***** *** quite ******* ****** *** ********** *** society ** * *** ** ***** film *** *** ****** **, ********** one **** *** ******** ** ***** AGO (*** *** **** **** **** you ****?), ** * ******** **** in *** ****, * ****, ** something **** **** ** ** *** X’ers ***** ******** * ******** **** of *** *********. * **** *** moment *** ** ***** ****** ** screen ***** ******* **** ****** ***** of *** ****** **** *** ** email ***, ** *** *** *********** drawn ** **.

********* ** * *******, *** *** far *** **** ******* *******. *** ongoing ********* **** ******* **** ** by ** ***** ***********, *** ****** to * ****** ******* ***** ****** our ********** **** ** **** **** any ** ** *** ***** ** give **** ******** ****** ***, ***** that, ** ****** ***** ***** ***, “If *** *** **** **** ** it, *** *** ********** ********.” ** mustn’t ** ** ****** — *** IPVM ****-***** ********, ****-****, **** **** monumental ******** ************ *** *** ** us, *** **** ************, *** ********.

Agree: 2
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**** *'* ********. ** **** *******? Are *** ****** ****** **** **** is **** ***** *** **** ** a **** *****?

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* ** ****** ** *** *** much * ******* **** ** **** power & ***** ********* ** ****** and **** **** ********** **** * belligerent ***** ******.

Agree: 4
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*******, ************** ********* ******* *** ********* from ***** ********* ** ******** ** well ** **** ******* ****** ***** sites **** *** **** ** *** marketing.

**** ****** **** **** **** ********* is ********** ****** ** ***** *** stash ******** *** **** ****** *** at ***** ****?

Agree: 4
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*** **** ****** **** **** **** probably ** "*** ******** ****** ****** without ******* *****"

Agree: 1
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** *** ***** ** ****** ********* to ********* *** ******* **** *** for ********* ***** ******* ****'* ************ Property?

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**** ****, * ****** ***** ** be * ** ******.

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****** *** *** **** **** *** scrapped:

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+++++++++++++++++++++++++++++++++++++++++

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**** *** ******* **** ******* *** Darkfighter.

[**** ****:

]

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***** *** **** *** ****** *** context. ******* **** * ***** *** how ******* ******* ********* ** *** brand ***** **** *** ********** ** the ******.

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* ** ** ** *** ** Hikvision's ****, * **** **** ******** and ***********. ****** **** **** * will *** **** *****'* ********...

***** * **** ****** *********** ** cultural ********** ** ** ****. ** cultural ********** ***** **** ** *********** movies, ***** ***** *** ******* *****. Why ** * ** ****, ******* it's * **** ** **, **'* who *'** ***** ** ** ****** to *** ***** ** *** *'** connected ****.

** * *** **** **** ********* had **** ****, * ***** **** at ***** ******* *** ***** *** angles *** ****** **** ********* *** off *** **** ***** ********. * would **** **** **** **** ** an ****** ** ********* ** ****** than **** ** ********.

****** **** ****, ***** * ** wrong ** ***** **? **** ** the **** *** ****** ** ***** a ******** ********** **** ******* ** me, *** **** ****** *********?

********* *** *** **** ******* ** the ****** ** ******* *** ******, but ***** ** *** ****?

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**** ** *** **** *** ******

**** *** ******* ** ***-********** **********, not ********* *********. **** ***** ** **********'* **** ********** **, *******:

**** *** ** * ***** ******** that ******** ******* ** ********** ** permitting *** ********** *** ** *********-********* works ** ******* *************.******* *** ** *** ********* *********** *** ********* ********* *** *********** whether ********* ** * **** *** and ********** ******* ***** ** ****—**** as *********, *******, **** *********, ********, scholarship, *** ********—** ******** ** ********** that *** ******* ** **** ***.

Agree: 1
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*'** **** *****'* *****'* ********...

** **** **** **** (******** ****):

This **** *** ****, *******, **** *** ********* ********* *** ************* **** *** **** *** *** ********** **** *** *** ****; instead, courts will balance the purpose and character of the use against the other factors below. Additionally, “transformative” uses are more likely to be considered fair. Transformative uses are those that add something new, with a further purpose or different character, and do not substitute for the original use of the work.

*** *** ********* ******* ** ********** transformative? *'* *** ****.

*** *****'* ******* ******* **** *** be ******** ****, ***** *********** ********. ** **** ** * *********** logo, **** ** *********** *** ******** that ***** ** ** **** *** uniqueness (***** ****************), **** **** *** to ** *******. *'* *** ***% sure ****'* ****'* ***** ** ****, though.

** *** ***, ** ***** ** a **** ***** ********* *** ******* wrong, *** ************ *** ** *** aggressively ** ****** ***** **********/**********, *** it's ******* ** **** ***** ************* than ** ******** **** *** ****'* allowed *** ****'* ***.

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**** ***** ******** ** ************ ******* marketing ********* ********* *** ***** / trademark ** ***** ****** ******, ******* the ***** ******'* **********? **'* ****** well *********** **** ***** ****** *** not *******.

Agree: 1
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Agree
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**** ***** **** ******, ** **** criticized. **** *** ********* ** ****, no? ** ****** ** **** ********* to * ***** ********?

Agree: 3
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*** *** **** ***** **** - you *** ********* *** ** ****** a ***** ******** - **** ** the ** **********, ** **** ** can *****.

***** *** *** *** *** **** low *** ***********, *** **** ******** it - *** ***** ****** ********* disregard ** ********* *** ** ******* giving *** ** ****** ********* ** those *** **** ** *** ******** - **?

****** * ******'* **** ** ******* the ********* ***** ** *** ***, it's * ****** **** ** ***** quoting *** ** ********** **** **** have **** ** * ****** ** choice ** ********* *** *********.

**** **** ***.....

Agree: 1
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***** *** *** *** *** **** low *** ***********, *** **** ******** it

** ** *****'* *****? :)

** ** *****, * ** *** defending ***** ** *** *** ** there's ** ****** ****.

****** * ******'* **** ** ******* the ********* ***** ** *** ***

********* *****? ********* ** * $** billion ******* **** **,*** *********. **** ran ** ** * ********* ********. You *** ******* ** *** **** you **** *** ********* ***** ** be *********** *** *** **********.

Agree: 6
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Informative: 2
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*** ****** ** **** *** ****** the ** ********** ** * ********* for ************ ** *********, **** **** themselves *** *** ** ******* *** has ** ****** *** *** **** of *** *** ********* ******* *********. Yes *** *** ***** *** ****** be **** ** ******* - *** the ** ********** ****** **** ** held ** ******* *** ***** ******* the **** ***** - **?

****** *****? **** ** *** *** precedent *** ********* ** ** **......***** good *** *** *****....

*** **** ********* ****** ** ****** by ****** *** **** "** ** I ***, *** ** * **" - *** ****'* *** **** ** so **** ******, **** ** **** one.

*** *** ***** ** **** ******** to "**** ******" *** ******* *** US ***'*, **** **** **** **** moral ********* ** *** *****.

Agree
Disagree: 1
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*** ****** **** **** *********** ***** Trump ***** ***** ***** *** ***** - **** ****** **'* *** ************US **** *** - depending on the venue.

**** ** **** ******* ********** ****** ** ****

Agree: 1
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*** ****** ** **** *** ****** the ** ********** ** * ********* for ************ ** *********

**** ** * ******* ******* ***** issue. *********,*** ** *** ********* ****** * ********************** *** **** *******. *** *** ******* **** ** the ** **** ********* *** ** legal?

*** *******, **** **** *****, ******* your **********, *** * **** ** illustration ** **** **** *** *** an **** ********* ******** ****** ****?

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***** ** * **** ******* ******* of [********* ** *****] ** ********* stupid *** ********* ********* ************* **** and [**** **** * ******** ***** it] *** **** [***** ******* ********* from ****** ***, * ** *.*.*. censorship ******* ** "******" *** ******** for ******* ********]

* ****** **** ***** ** *** case **** ****'* ***** *********? ***** Hikvision **** ******** *** **** *** actually ** **** ***********? ** ***** they **** *** **** **** ** to ***** ****-******* ** ********** *** none ** ** ***** **** ** aware ** ***?

*'* ****** * ***** **** ** G4, ** ******** ******** ******* ***** & ******** *** *******, ***** ** do **** **** ** ***** **'* get * ***** *** ****** ** no ****, *** ******** **** **** to ***** **** *** ***** ** court.

*********... **** ******* ** *** ********** backed, ******, *** ************ *********? ********? No *** **** ***** **** ****'** aiding ** **********, ******** ***** ****, but ** ***** ******* ** ******'* genocide.

********* * ****** **** *** ***** even **... (**** ***'* ** ********** or ********* ****, * ******* ********** the ******** *** ********* **** ** raising)

Agree: 1
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******* *** **** ************ ***** ** ******... ***** ** why *** *** ** ******-****** **'* implementation ** ***** ******* **** ** own *** *****

EDIT: ******* **** ** *** *** ****** *********

Agree: 1
Disagree
Informative
Unhelpful
Funny

*********** *****'* ******** ***** ** ********* to ***** ********** **** *** *** their ***** ** **** ****** *** come ** * ******** ** ******. What ** * ********, ** ** at *****, ** **** **** ****** it ** *******. *** *** ****-** Zachary ***** *** ** ************* *** them. ****** *** ******* * ****** better ** *** ****** ***** ******* on ** *** ******* ******** ***** but **** *** ***** *** **** accountable.

Agree: 2
Disagree
Informative
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* ***** ***'** ****** * **** big **** *** ** * ****** person *** ****** **** **** ***** cute. *** *****?

Agree: 2
Disagree: 2
Informative
Unhelpful
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**** ** ** ***** **** ** the **** ********* ***** *** * marketing ******** **** **** ****** ** individual “******” ******. ** **** *** a ****** ****** ***** **** **** a “******” ******’* *******, * ***** agree **** ***. *******, **** *** a ******* ********* ********, **** *****?

Agree: 1
Disagree
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Unhelpful
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** ****, **** ****** ***** ***** a ***** ******** *** ********* - there ** **** **** ******* ***** generated *** ** * ****** ****. A *** ** **** * ** does *** ******* ***** **** **** out ** *** **** ** *** company. *'* **** **** *** ******** don't ******* ********** *** **** - they ***** ***. ****** **** **** - ** *****'* ******** ***** ************** for ********** **** ** ***** *****. But ***** *** *** ******** *** there *** ***** ********. **** *****'* look ** ***** ** **...

Agree
Disagree: 3
Informative
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Funny: 1

#**, ***'* ********** ***, ***** **** term, '********':

Agree: 2
Disagree
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****** ** ****'* *******, **** ****'* just * ****** ***** ******* ******. Hikvision ***** **** ********* ***** *** centre ** ************ ********, *** *** *** **** **.

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Informative: 1
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***'* *'* ** * *** ********** of ********* - *** *** **** person ** ****** ****. * ***** they **** ****** ************** **** ***** a *** ******** **** *** **** to *** ****** ****. ***'* ***** on *****

Agree
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