Hikvision Illicitly Uses Back To The Future In Marketing
By Conor Healy and John Honovich, Published Jul 03, 2020, 08:38am EDT
NBCUniversal told IPVM that Hikvision UK's ongoing coronavirus marketing campaign using NBCUniversal's assets was not allowed. Hikvision mass deleted the marketing after IPVM inquired with the company.
Inside this note, we examine what Hikvision UK did, what NBCUniversal's position is, what unfair competitive advantage this gave Hikvision, and why corporations rarely engage in such abuse.