The Hanwha Techwin Million Dollar ISC West Booth

By John Honovich, Published Apr 05, 2019, 09:16am EDT

One million dollars for 2 and 3/4 days.

That is what Hanwha will pay for its ISC West 2019 exhibition.

The Million Dollar ISC West Booth

While the event is free for most attendees, the manufacturers pay heavily to fund it. Why is it so expensive? Is it worth it? Who makes most from this event?

Inside this post, we examine these questions, looking at Hanwha and other large exhibitors including Axis, Dahua, and Hikvision.

Getting ** * *******

*** **** ******* ** booth ***** (*** *** sizeable *****) ***:

  • *** ***** ***** / bare ******** ****** - To *** ******* *** has ** **** **** from ****. **** *** small ****** **** ~$**,*** and *** ****** ****** run ** *** ******** of ********* ** *******.
  • ****** ** **** ** the ***** ****** ** all *** ***** ** ship *** *****, *** up *** ***** (******* in **** **** ***** costs *** ************), ******, extra ****** ******, **********, Internet, **** **** *** booth, ***.
  • ******** *** ***** *** modifying *** *****. *** booths (**** ** ******, Axis, *********) *** **** houses, ** ***** ** cost *** **********. **** can **** ******** ** thousands ** *****. *** unlike ******, **** *** 'remodeled' ********** ** ********* show *** ******** *** marketing, ***** *** *** tens ** ********* ** cost **** ****. **** they **** ** ** stored *** ******* ****** more *****.
  • ******** *** *********. ****** booths **** ** - 100 ******, **** **** to *** ** *** Vegas, **** ** ****** for ** ***** * nights, *****, ******, ***. Employee ******** *** ****** be $***,***+.
  • ******** *****: * ***** like ******'* *** **** $1 ******* **** ******* factoring **** *** ** is * **** ** each ********'* ****, **** at $*,*** *** ******** that's ******* *** ******* thousand.

****** ******** ** ******* on **** ****** *** sources ***** ** *** company *** ***** ****** exhibitors ********* **** **** structure.

Hanwha ***** *****

**** ******** *** **** floor **** ******** *** in **, ******'* ***** price *** ****** ** ~$420,000:

image

*** '******', ** *******, are ********* ************ ** electrical *** ********* ******** which *** **** * difference *** ***** ****** but ** *** ****** / **** / ********* level *** **********.

*** **** ** **** for *** ********. **** Hanwha ****** ******** ** thousands ** ****, **** still **** ** ***** all *** ***** ******** of ********* ** *** rest ********* *****.

Banners - **** *******

******* ******* ** *** scale ** ******* ** the *******. *** *** banners ***** *** **** floor **** **** ** thousands. **** ********** *** graphics **** ****** *** the ********* ** ****** attendees **** *** **** one's ***** ***** $**,***+:

Cost *** ***** ******* - $*** ** $***

*** ****** ******, ** estimate *** ********* **** per ******* ** ***** booth ** ** $*** to $***. **** ** based ** ********* ********** they ******* *,*** ** 10,000 ********* **** *** course ** *** **** compared ** *** $***,***+ spent ** *** ******.

*** **** ******* **,***+ visitors *** ** ***** 10,000 ** **** *** exhibitors *** ********** **** Hanwha ** ********* ** generally ********** ** ******* with ******, *** ***********. That ****** ~**,*** ********* buyers ** ***** *** of ***** ~*,*** ** so ******.

Axis, *********, Dahua, ********* ***** *****

***** ***** ***** ************ manufacturers *** ******** $***,*** or ****. *** *******, these *** *** ***** / ****** *** * number ** ********* *************:

*** **** ***** ** almost ** *** ** Hanwha's *****, ******* **** (and *********) ************* ****** their ***** ***** ** partners ***** ******** ******* their *****. **** *****, given *** ***** **** of *** ****** *** the ******** ***** ********, those *** ***** ******* a **** ******* ** more.

Worth ** *** ******?

*****.

*** *** **** ******* on * ******* - China *********** *** ***** building.

****** ** *** ****-********** video ************ ************ ** take ********* ** ********** concerns *** **** ** Chinese ********, *** ** their *********** ** ***-**** and ******* (********* **** integrators *****, *.*.,**** ************ ** ****** Dahua *** *********). ****** **** ******** grew **% **** **** and **** **** ********* opportunity **** ***** **********. As ****, ******** ******* now **** **** ****.

****** *** * ******** problem. **** **** ** be *******, *** ** the **** ****** ***** and ******** ****** ** the *****. **** *********** ******* *** ******** to ******, **** ******** ***** issues, **** **** ******** they **** ******* ** just ********* *** ******* who ****** ***, ******* Hanwha ***** * **** large ************. ******** ******* on ********* *** **** in *** **** **** to **** *** ****** name **** ******** *** comfortable ** ******.

*** **** *** ** that ** ** **** / ************ ** ****** a ******* ******* ***** over * *** ****. For ****** *** *****, the ****** *** **** often **** *** ******* customers ** ******** $*** to $*** ** ***** up *** ** ******* with ******** ********* ** not ******** **********, ********** since **** **** **** them ** ****** * few ***** *** *** a *****-*** *****. *** given ***** *****, ** directly ****** *** *******, Hanwha ***** **** ** get **** ******** ** dollar ** ******** **** they ***** *** **** had ******* *** *****. That **, *********, **** to ****.

Who ** ****** *****- ****, ***, ******

*** ************* **** *** definitely ****** *********** ******* on **** *** **** Exhibitions - *** ********* of *** **** [**** no ****** *********], *** the '******* *******' ** the *****, *** *** unions *** ***** ********. The **** ************ **** shows *** ***** ** the ***** ** ******* being **** *****, ** ***** ***-****** financial ******* ***** **** disclose$*+ ******* ** *********** fees, **** **** **% of ***** ****** ******* from *** *** **** of *** ****:

Understanding *** **** **** ********

** ***** ***** ** a ********** **** **** events *** '****' *** they *** ***. ***** they *** '****' ** experience ***** *** **** generally **** *** ****** for *********, *** ************* exhibiting *** ******** *******. The ***** *** ** worth ** *** **** you ***** ***** *** much **** ********* ** paying *** *** ****** of ****** ********, ** puts ** **** ****** perspective.

Comments (34)

*** ************* **** *** definitely ****** *********** ******* on **** *** **** *********** - *** organizer ** *** ****, *** *** '******* sponsor' ** *** *****, and *** ****** *** booth ********. 

* ***** *** ***** does ****** **** ****. I ****** *** **** of **** $***,*** ***** fee ********** **** ** the *****? * ***** wager * *** **** of **. **** ***** is **** *** ****/******** that *** *** ** Sands *** *** ******* room ***** ** **-***** beverages.

**** *****, ******. ** would ** *********** ** know **** *** **** up ** **** **** the ***** ******* **** and **** **** ******* exhibitors. * ***** ** is ***** ****. *** example, ** **** ** paying *** $* ******* to '*******' **** ** Reed ****** **** ** profits?

** *** ***** ** comparison, ******** ********** **** the **** *** ***** have ********* **** *** charges ***** ******* *** the **** ***** ****** that *** **** ****** despite *** ***** *** bigger.

** *** ***** ** comparison, ******** ********** **** the **** *** ***** have ********* **** *** charges ***** ******* *** the **** ***** ****** that *** **** ****** despite *** ***** *** bigger.

*'* **** ***** ** some "******* ** *****" factor *****. *** ****** literally ***** **** ***** for * ****. *** West ****** **** ****** in ***** ** ***** of *********+********** **** *** brings **** *** *****/****-** (seriously).

***** ******** ***** ** value, *** ****. **'* totally ********** **** *** might **** **** ********* of ***** *** **** would *** ******* ***** pricing, ****** *** **** they *** **** ********** power.

*** ***** ********* ** ISC ****'* ***** ** that *** ******* ******* of ****, ** * conference, ***** *** **** the *********** ****** ** get ** ***** ** the ******* **** ** industry ******.

***** ******** ***** ** value, *** ****.

** *** ***** ***** to **** ***** ** value ** ****?

*** **** *** ***** competitors **** ***** ***, agree/disagree? ***** *** **** places ** **** ** exhibition *** ********* **** a *** *** ***** interesting ** **** ********* to ******** ******** ******.

*** ***** ** ** actual ******** (**** ******** available ** ********** ****) - *** ** **** they ****** ******** ****** fees ** *** ***** joint.

**** ** *** ******** of * **** ** hundreds(?) **** *** ***** hosts **** *** ***** year.

** *** ***** ** CES ***** ***** ***** cheaper *** ***** **** want ****** - ** comparison ** *** **** booth ***** - * would ******* **** *** Sands ******* * (****) fee *** ***** ***** facilities, *** **** *** booth **** ********* ** simply ******* *** **** can ****** ********* ** their **** ******** ***** market **** ****.  **** as *** ** **** to ** **** ***** own ****. 

...* ***** ******* **** The ***** ******* * (flat) *** *** ***** their **********, *** **** any ***** **** ********* is ****** ******* *** West *** ****** ********* of ***** **** ******** their ****** **** ****.

*******, *** **** *** Sands **** **** **** is ****** ** ********** markup (** **** ** indeed *** ****), *** Sands ** *** ******** to **** **** ***** absolute **** *****.  **** if *** “********” ***** were *** **** ******* CES *** ***, *** sorts ** ********* *** incentives *** ** ***** to *** *** ****** of *** **** ********** shows.

****** ** *** ***** generally **** * ********* rate **** **** ******** finite ***** *** ******** rental.  **** ** *** those **** **** ***** types ** ****** ****** which ***** ** ***.

*******, ** *** **** anyone *** ****** ** rent *** ********** ** venue *, *** ***** simply ******* ***** * and *** **** *** their **** ****.

* ***'* ***** **** The ***** ***** * craps *** ** ** that ***** *** ***** joint - ** **** as ***** *** ** public ************* ** **** for ***** ** (*.*. if *****-*********** *.*. ************ wanted ** **** ***** place, * ******* **** they ***** ******).

** ****** ***** ** that *** ***** **** rents ***** ***** ** Reed *** * **** out ** *** ****.  They *** *** ******* to ******* **** *** their *** - ** is **** ********* ******* into ***** ******** ********.

* ***** ***** **** whatever *** ***** *** the ********* ** * base ****** **** ********** of ****** ** *****. You ***** *** *** same ********* ** ********* retail ************.

** * ********** ***** at *** **** * met * *** *** quit *** *** ** start * ******* **** designs *** ****** ********** show ******.  ** *** ******** several ** *** ****** at ***.   

*** ****** ** ***********, planning *** ****** **** that **** **** ***** booths ** ****** ***********. Something * (** ** attendee) *** ***** ****** clued ****.  **** ** appreciate **** **** **** more.  **** *******.   

*** ****** ** ***********, planning *** ****** **** that **** **** ***** booths ** ****** ***********. Something * (** ** attendee) *** ***** ****** clued ****.

****. * *** *********!

*** **** *************** **** **** ******* this ****?

**** ** ***** ******** heavily ** * *** booth, **** ********:

*** **** ***** ** ~$200,000 *** *** ********, probably ****** */* ******* all **.

********* ** *** **** lower **** ******* ** the ******** ** ** Hanwha, ****'* * *********** more ********* ******** **** Hanwha.

** ***** ** *** to **** *** ***** pitch **** ***** *********. 

"**** **** ** ***** works **** *** ** you ****** **** ** impress *** **** ** go **** **** *******."

****** ** **** ******* to ******** ** ****** into ****** *** *** booth. * ***** **** had **** *********** ** scale ** * *****, 20x30 ** ***** ***** size *** ***** ** be ~$**,***, ****. ***** was * *** **** went **** *** ****** in ***** ** ******* various ****** **************, ***** durable/rugged ****** ** ** shipped ******, ***** *** dismantled ************ *** ** on. 

* ***** ** *** more **** $*,*** ** materials **** ***** **** gone **** **.

**** *** *** **** booth, *** *** ***** not **** **** ***** expenses. *** **** ********** pay ** **** ******** (re)printed, ****** ** ****** messaging ** **** ** refresh ****** **** *** damaged **** ****** **** and ****. ****, **** you're *** ***** **, you *** ** *** the ********** ******* ** store ** *** *** :)

******** $**,***-$**,*** *** **** to **** ********* ******* turns *** ** *** be * *** **** when *** **** ** the *** ******.

* ***** **** *** some *********** ** ***** to * *****, ***** or ***** ***** **** was ***** ** ** ~$90,000, ****.

**** ***********!

** **** * ***** of ***** ** *******, Hanwha *** * ** x *** ** ******* 7x ** ***** ** a ** * **. Take $**,*** * * and *** **** * really *** ******.

** **** ****** * used ****** **** *** years *** *** *** local ******** ******* ****** them.  ** **** $*** for *** ******* ***** booth, ***** ****** *** $150k ***.  ** **** use ***** **% ** the ******** *****.  ****, never *** *** ******* house ******/*****/*****/*****/**** **** *****. ****://***.*************.***/***********/******************.***

**** ***********.****** *** ******* **** link.

**** ** ** ******* of * ***** *** sale *** ****** ** see:

********:

** **** ****** * used ****** **** *** years *** *** *** local ******** ******* ****** them.

*** **** **** ** cost ** ****** *** used *****?

** **** ***** $**,*** invested ** **-******** *** surfaces, ******** *********** ******, and ****** *******.

******** **** ***** (******* there ** **** * charge *** ********* *** shipment ** *** *****). I **** * *** small ************ **** **** just ******** * ****** TVs ******* *** **** them **** ** ***** the ****** ** ********. 

***** ** ******* ******'* and ****** **** ** be ** *** **** for *.* ****, ***'* not ****** *** *********** cost **** *** *** being ***** ** **'* a ******* *******.  ***, you **** * ***** large ****** ** ******* your ******** **** ******* and *********. ***, * seriously ***** ** ***** take * ***** ** large ** ***** ** get *** **** ** traffic *** **** ** still *** * ********** ROI. 

**** ***********, ** *****'* take ~*** ****** ** man * ***** *** companies **** **** **** many ** ** ** (check *** *** ******** and ******* ***** ***** Day #*).  *** ***** day ** *** **** is ********** ****, *** wait ***** *** ********* of *** #* *** especially *** #* ** see *** ***** *** booths *** **** *** exception ** ******* *********. 

************, *** ******** ***** of $*,*** *** * nights, *****, ******, *** internal ************* ** *********** party ** ***** ** the ******* **** *** easily ****** $*,*** *** head **** * ****.  Now, ** ***** *********** are ************ ******* ***** I **** **** ***, the ******* **** *** rocket **** *****.  ***, that ** *** **** of ***** ******** *** I **** ** ****** with **** **********.  *******, the *********** & **** in *** ****** *** convention ****** *** **** of *** **** ********* ones ** *** ****.

*****, *** ***** ***** this ** *** **** of ***** ******** *** an ********* ***** ** showcase *** ********.  ***, I ********* ********* *** booth **** *** ****** of ****** ****** ** carry ***** **** *******.

**** ***********, ** *****'* take ~*** ****** ** man * ***** *** companies **** **** **** many ** ** **...

*** **** ************** ********* operations, ***** *** ****** as *******-**** ********** ***-********* as ****.  

*** ******** ** “***** ‘round *** *****” *** reinvigorate *****, *** ***** the **** ** *********** ********, ***** * shared *******.

******* ****’* ***** ** depends ** *** *********** of *** *******.

******* *********** **** ** lost ******* ************* **** 80% ** **** ***** is **** *** * days. 

* ******* ****** *** exhibits ** *** **** **** have ** ***, *** ONLY ** ***** ****-**** follow ** ** **** well. *** *** **** an ********** ********* $** CES-level ***** *** * lack ** ****** ** turns ** **** * money ***. ****** * powerful **** *********** ****** is ***.

***** ** *** *** manufacture's ********** **** **** I ***** * ***** sticker **** ** *** code (***** ** ***** glance ***** **** ** was **** ******* ******* a *** ****.

** ***** **** * didn't *** * ***** have ***** *********** ******* out ** ** ***** to **** *** ***** even **** * *** walking **** ** *****; not **** ** * booth. 

* **** **** ** many ******. **** ** they ******* ** * would **** ****** *** out, ** *********, **** the ****** ******* ****** through. 

*** ** *'* ****** interested ** * *** product ** ******* * make ** * ***** of ******* *** ******* information ** *** ***** rep. ** ***** *** me **** **** ** a ******** ****** ** a ***********.

*'* ****** **** **'* not **** ** *** a ***** ***** ** the ************.

******* *** **** *** hanwha ** **** *** all * *** ***** off

***, *******, **** ** the *** ********* ** manufacturer *******? *** *** **** *** *** *** Jobs ******* *** ****** ** that?

******* *** **** *** hanwha ** **** *** all * *** ***** off

*** ** **** *** much ****** ***** *** a******** *** ;)

**** **** ** ** industry ***, ** *** don't ******* **** *** don't *****.

******: **** ******* *** been ***** ** *** own **********:*** **** ** ** Industry ***, ** *** Don't ******* **** *** Don't *****.

** *** ** ** HOME.

* **** **** ** ISC *** *** **** 14 ***** ** *** last ** ***** *** what * **** ** that ** ** **** too *** - **** year *** *** ***** time * **** *** app *** ** *** very ******* *** *** actual ********** **** ****** to *** ** *** schedule * ******** **** a **** **** **** each ***** ** * did * *** ** walking ***** *** **** for ******** *** **** wise ***** **** **** condensed. 

* ******* *** ** go **** ******* * can ****** *** ********** on **** *** ** some *** ***** ********** i *** **** *** more ***********.

* ***** **** ** know *** ****** **** about **** *** ** they ***** *** ** worth **.  

******: **** ******* *** been ***** ** *** own **********:* ******* *** ** Go ** *** **** This **** ******* * Can ****** *** ********** On **** *** ** Some *** ***** ********** I *** **** *** More ***********

* ***** *** **** thing **** **** ** first **** *****. ** organization ** *** ****, I ********** ********* ** the **** ** **** but *** ***** ***** in *** ******, ******** in ******* ****** ***. It's **** ***** ** long ****** ******* *** an **** ** ** what ********** ** *** near **** ***** **** are ********. * ******* found *** ***** **** the **** ** ** as * *** ******* on ****** *** **** they **** ******* ************. Too **** ****** *** too **** ******** ** actually *** ****** *********** onsite. 

*** *** *** *********** the *** *** *** you *****?

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