Getting ** * *******
*** **** ******* ** booth ***** (*** *** sizeable *****) ***:
- *** ***** ***** / bare ******** ****** - To *** ******* *** has ** **** **** from ****. **** *** small ****** **** ~$**,*** and *** ****** ****** run ** *** ******** of ********* ** *******.
- ****** ** **** ** the ***** ****** ** all *** ***** ** ship *** *****, *** up *** ***** (******* in **** **** ***** costs *** ************), ******, extra ****** ******, **********, Internet, **** **** *** booth, ***.
- ******** *** ***** *** modifying *** *****. *** booths (**** ** ******, Axis, *********) *** **** houses, ** ***** ** cost *** **********. **** can **** ******** ** thousands ** *****. *** unlike ******, **** *** 'remodeled' ********** ** ********* show *** ******** *** marketing, ***** *** *** tens ** ********* ** cost **** ****. **** they **** ** ** stored *** ******* ****** more *****.
- ******** *** *********. ****** booths **** ** - 100 ******, **** **** to *** ** *** Vegas, **** ** ****** for ** ***** * nights, *****, ******, ***. Employee ******** *** ****** be $***,***+.
- ******** *****: * ***** like ******'* *** **** $1 ******* **** ******* factoring **** *** ** is * **** ** each ********'* ****, **** at $*,*** *** ******** that's ******* *** ******* thousand.
****** ******** ** ******* on **** ****** *** sources ***** ** *** company *** ***** ****** exhibitors ********* **** **** structure.
Hanwha ***** *****
**** ******** *** **** floor **** ******** *** in **, ******'* ***** price *** ****** ** ~$420,000:

*** '******', ** *******, are ********* ************ ** electrical *** ********* ******** which *** **** * difference *** ***** ****** but ** *** ****** / **** / ********* level *** **********.
*** **** ** **** for *** ********. **** Hanwha ****** ******** ** thousands ** ****, **** still **** ** ***** all *** ***** ******** of ********* ** *** rest ********* *****.
Banners - **** *******
******* ******* ** *** scale ** ******* ** the *******. *** *** banners ***** *** **** floor **** **** ** thousands. **** ********** *** graphics **** ****** *** the ********* ** ****** attendees **** *** **** one's ***** ***** $**,***+:

Cost *** ***** ******* - $*** ** $***
*** ****** ******, ** estimate *** ********* **** per ******* ** ***** booth ** ** $*** to $***. **** ** based ** ********* ********** they ******* *,*** ** 10,000 ********* **** *** course ** *** **** compared ** *** $***,***+ spent ** *** ******.
*** **** ******* **,***+ visitors *** ** ***** 10,000 ** **** *** exhibitors *** ********** **** Hanwha ** ********* ** generally ********** ** ******* with ******, *** ***********. That ****** ~**,*** ********* buyers ** ***** *** of ***** ~*,*** ** so ******.
Axis, *********, Dahua, ********* ***** *****
***** ***** ***** ************ manufacturers *** ******** $***,*** or ****. *** *******, these *** *** ***** / ****** *** * number ** ********* *************:

*** **** ***** ** almost ** *** ** Hanwha's *****, ******* **** (and *********) ************* ****** their ***** ***** ** partners ***** ******** ******* their *****. **** *****, given *** ***** **** of *** ****** *** the ******** ***** ********, those *** ***** ******* a **** ******* ** more.
Worth ** *** ******?
*****.
*** *** **** ******* on * ******* - China *********** *** ***** building.
****** ** *** ****-********** video ************ ************ ** take ********* ** ********** concerns *** **** ** Chinese ********, *** ** their *********** ** ***-**** and ******* (********* **** integrators *****, *.*.,**** ************ ** ****** Dahua *** *********). ****** **** ******** grew **% **** **** and **** **** ********* opportunity **** ***** **********. As ****, ******** ******* now **** **** ****.
****** *** * ******** problem. **** **** ** be *******, *** ** the **** ****** ***** and ******** ****** ** the *****. **** *********** ******* *** ******** to ******, **** ******** ***** issues, **** **** ******** they **** ******* ** just ********* *** ******* who ****** ***, ******* Hanwha ***** * **** large ************. ******** ******* on ********* *** **** in *** **** **** to **** *** ****** name **** ******** *** comfortable ** ******.
*** **** *** ** that ** ** **** / ************ ** ****** a ******* ******* ***** over * *** ****. For ****** *** *****, the ****** *** **** often **** *** ******* customers ** ******** $*** to $*** ** ***** up *** ** ******* with ******** ********* ** not ******** **********, ********** since **** **** **** them ** ****** * few ***** *** *** a *****-*** *****. *** given ***** *****, ** directly ****** *** *******, Hanwha ***** **** ** get **** ******** ** dollar ** ******** **** they ***** *** **** had ******* *** *****. That **, *********, **** to ****.
Who ** ****** *****- ****, ***, ******
*** ************* **** *** definitely ****** *********** ******* on **** *** **** Exhibitions - *** ********* of *** **** [**** no ****** *********], *** the '******* *******' ** the *****, *** *** unions *** ***** ********. The **** ************ **** shows *** ***** ** the ***** ** ******* being **** *****, ** ***** ***-****** financial ******* ***** **** disclose$*+ ******* ** *********** fees, **** **** **% of ***** ****** ******* from *** *** **** of *** ****:

Understanding *** **** **** ********
** ***** ***** ** a ********** **** **** events *** '****' *** they *** ***. ***** they *** '****' ** experience ***** *** **** generally **** *** ****** for *********, *** ************* exhibiting *** ******** *******. The ***** *** ** worth ** *** **** you ***** ***** *** much **** ********* ** paying *** *** ****** of ****** ********, ** puts ** **** ****** perspective.
Comments (34)
Undisclosed #1
I think the Sands does pretty well also. I wonder how much of that $400,000 space fee ultimately goes to the Sands? I would wager a big part of it. Then there is also the food/beverage that you pay to Sands for any meeting room stuff or in-booth beverages.
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Undisclosed End User #3
At a networking event at GSX 2018 I met a guy who quit his job to start a company that designs and builds conference show booths. He had designed several of the booths at GSX.
The amount of engineering, planning and actual work that goes into these booths is pretty fascinating. Something I (as an attendee) had never really clued into. Made me appreciate them that much more. Cool article.
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Undisclosed Manufacturer #4
While we analyze Hanwha's and others cost to be at ISC West for 2.5 days, let's not forget the opportunity cost lost for not being there as it's a careful balance. Yes, you need a booth large enough to attract your customer both current and potential. But, I seriously doubt it would take a booth as large as above to get the flow of traffic you need to still get a measurable ROI.
More importantly, it doesn't take ~100 people to man a booth yet companies will send that many to do so (check out the LinkedIn and Twitter pages after Day #1). The first day of the show is inevitably busy, but wait until the afternoon of Day #2 and especially Day #3 to see how empty the booths are with the exception of company employees.
Additionally, the estimate above of $1,000 for 3 nights, meals, drinks, and internal entertainment as individuals party in Vegas on the company dime can easily exceed $1,000 per head over 3 days. Now, if those individuals are entertaining clients which I hope they are, the numbers just sky rocket from there. Yes, that is the cost of doing business and I have no issues with that whatsoever. However, the restaurants & bars in and around the convention center are some of the more expensive ones in the city.
Again, one could argue this is the cost of doing business and an effective means to showcase new products. But, I certainly challenge the booth size and amount of people needed to carry forth that message.
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Undisclosed Manufacturer #5
Another interesting cost is lost revenue opportunities when 80% of your staff is busy for 5 days.
I believe anyone who exhibits at ISC West will have an ROI, but ONLY if their post-show follow up is done well. You can have an incredibly elaborate $5M CES-level booth and a lack of follow up turns it into a money pit. Having a powerful lead prospecting system is key.
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Sean Nelson
04/06/19 03:36am
Another pro case for hanwha is that its all a tax write off
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Undisclosed Manufacturer #7
This show is an industry tax, if you don't exhibit then you don't exist.
NOTICE: This comment has been moved to its own discussion: ISC West Is An Industry Tax, If You Don't Exhibit Then You Don't Exist.
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Undisclosed Integrator #8
Go BIG or Go HOME.
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Mark Palka
I have gone to ISC for the past 14 times in the last 20 years and what i find is that it is just too big - last year for the first time I used the app and it was very helpful but the actual exhibitors that wanted to see on the schedule i produced were a long ways from each other so i did a lot of walking which was good for exercise but time wise could have been condensed.
I decided not to go this because i can browse the exhibitors on line and if some one looks compelling i can then get more information.
i would like to know how others feel about this and if they think ISC is worth it.
NOTICE: This comment has been moved to its own discussion: I Decided Not To Go To ISC West This Year Because I Can Browse The Exhibitors On Line And If Some One Looks Compelling I Can Then Get More Information
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Undisclosed Integrator #9
I found the same thing this year my first time there. No organization to the show, I understand placement as the show is sold but how about video in one corner, software in another corner etc. It's been going on long enough someone has an idea as to what categories to put near each other that are relevant. I finally found the table with the maps on it as I was leaving on Friday and even they were lacking organization. Too many people and too many exhibits to actually get usable information onsite.
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