The Hanwha Techwin Million Dollar ISC West Booth

Published Apr 05, 2019 13:16 PM

One million dollars for 2 and 3/4 days.

That is what Hanwha will pay for its ISC West 2019 exhibition.

The Million Dollar ISC West Booth

While the event is free for most attendees, the manufacturers pay heavily to fund it. Why is it so expensive? Is it worth it? Who makes most from this event?

Inside this post, we examine these questions, looking at Hanwha and other large exhibitors including Axis, Dahua, and Hikvision.

Getting ** * *******

*** **** ******* ** ***** ***** (for *** ******** *****) ***:

  • *** ***** ***** / **** ******** itself - ** *** ******* *** has ** **** **** **** ****. Even *** ***** ****** **** ~$**,*** and *** ****** ****** *** ** the ******** ** ********* ** *******.
  • ****** ** **** ** *** ***** rental ** *** *** ***** ** ship *** *****, *** ** *** booth (******* ** **** **** ***** costs *** ************), ******, ***** ****** carpet, **********, ********, **** **** *** booth, ***.
  • ******** *** ***** *** ********* *** booth. *** ****** (**** ** ******, Axis, *********) *** **** ******, ** terms ** **** *** **********. **** can **** ******** ** ********* ** build. *** ****** ******, **** *** 'remodeled' ********** ** ********* **** *** products *** *********, ***** *** *** tens ** ********* ** **** **** time. **** **** **** ** ** stored *** ******* ****** **** *****.
  • ******** *** *********. ****** ****** **** 50 - *** ******, **** **** to *** ** *** *****, **** in ****** *** ** ***** * nights, *****, ******, ***. ******** ******** can ****** ** $***,***+.
  • ******** *****: * ***** **** ******'* can **** $* ******* **** ******* factoring **** *** ** ** * week ** **** ********'* ****, **** at $*,*** *** ******** ****'* ******* few ******* ********.

****** ******** ** ******* ** **** matter *** ******* ***** ** *** company *** ***** ****** ********** ********* this **** *********.

Hanwha ***** *****

**** ******** *** **** ***** **** recently *** ** **, ******'* ***** price *** ****** ** ~$***,***:

image

*** '******', ** *******, *** ********* combinations ** ********** *** ********* ******** which *** **** * ********** *** small ****** *** ** *** ****** / **** / ********* ***** *** immaterial.

*** **** ** **** *** *** concrete. **** ****** ****** ******** ** thousands ** ****, **** ***** **** to ***** *** *** ***** ******** of ********* ** *** **** ********* above.

Banners - **** *******

******* ******* ** *** ***** ** expense ** *** *******. *** *** banners ***** *** **** ***** **** tens ** *********. **** ********** *** graphics **** ****** *** *** ********* of ****** ********* **** *** **** one's ***** ***** $**,***+:

Cost *** ***** ******* - $*** ** $***

*** ****** ******, ** ******** *** exhibitor **** *** ******* ** ***** booth ** ** $*** ** $***. This ** ***** ** ********* ********** they ******* *,*** ** **,*** ********* over *** ****** ** *** **** compared ** *** $***,***+ ***** ** big ******.

*** **** ******* **,***+ ******** *** at ***** **,*** ** **** *** exhibitors *** ********** **** ****** ** Hikvision ** ********* ********** ** ******* with ******, *** ***********. **** ****** ~20,000 ********* ****** ** ***** *** of ***** ~*,*** ** ** ******.

Axis, *********, Dahua, ********* ***** *****

***** ***** ***** ************ ************* *** spending $***,*** ** ****. *** *******, these *** *** ***** / ****** for * ****** ** ********* *************:

*** **** ***** ** ****** ** big ** ******'* *****, ******* **** (and *********) ************* ****** ***** ***** space ** ******** ***** ******** ******* their *****. **** *****, ***** *** sheer **** ** *** ****** *** the ******** ***** ********, ***** *** still ******* * **** ******* ** more.

Worth ** *** ******?

*****.

*** *** **** ******* ** * factors - ***** *********** *** ***** building.

****** ** *** ****-********** ***** ************ manufacturer ** **** ********* ** ********** concerns *** **** ** ******* ********, due ** ***** *********** ** ***-**** and ******* (********* **** *********** *****, i.e.,**** ************ ** ****** ***** *** Hikvision). ****** **** ******** **** **% last **** *** **** **** ********* opportunity **** ***** **********. ** ****, spending ******* *** **** **** ****.

****** *** * ******** *******. **** used ** ** *******, *** ** the **** ****** ***** *** ******** brands ** *** *****. **** *********** ******* *** ******** ** ******, **** ******** ***** ******, **** many ******** **** **** ******* ** just ********* *** ******* *** ****** was, ******* ****** ***** * **** large ************. ******** ******* ** ********* can **** ** *** **** **** to **** *** ****** **** **** familiar *** *********** ** ******.

*** **** *** ** **** ** is **** / ************ ** ****** a ******* ******* ***** **** * few ****. *** ****** *** *****, the ****** *** **** ***** **** are ******* ********* ** ******** $*** to $*** ** ***** ** *** 15 ******* **** ******** ********* ** not ******** **********, ********** ***** **** just **** **** ** ****** * few ***** *** *** * *****-*** event. *** ***** ***** *****, ** directly ****** *** *******, ****** ***** need ** *** **** ******** ** dollar ** ******** **** **** ***** not **** *** ******* *** *****. That **, *********, **** ** ****.

Who ** ****** *****- ****, ***, ******

*** ************* **** *** ********** ****** significant ******* ** **** *** **** Exhibitions - *** ********* ** *** show [**** ** ****** *********], *** the '******* *******' ** *** *****, and *** ****** *** ***** ********. The **** ************ **** ***** *** sense ** *** ***** ** ******* being **** *****, ** ***** ***-****** ********* ******* where **** ********$*+ ******* ** *********** ****, **** than **% ** ***** ****** ******* from *** *** **** ** *** West:

Understanding *** **** **** ********

** ***** ***** ** * ********** that **** ****** *** '****' *** they *** ***. ***** **** *** 'free' ** ********** ***** *** **** generally **** *** ****** *** *********, the ************* ********** *** ******** *******. The ***** *** ** ***** ** but **** *** ***** ***** *** much **** ********* ** ****** *** the ****** ** ****** ********, ** puts ** **** ****** ***********.

Comments (34)
U
Undisclosed #1
Apr 05, 2019

*** ************* **** *** ********** ****** significant ******* ** **** *** **** *********** - *** ********* ** the ****, *** *** '******* *******' ** the *****, *** *** ****** *** booth ********. 

* ***** *** ***** **** ****** well ****. * ****** *** **** of **** $***,*** ***** *** ********** goes ** *** *****? * ***** wager * *** **** ** **. Then ***** ** **** *** ****/******** that *** *** ** ***** *** any ******* **** ***** ** **-***** beverages.

(7)
JH
John Honovich
Apr 05, 2019
IPVM

**** *****, ******. ** ***** ** interesting ** **** **** *** **** up ** **** **** *** ***** charges **** *** **** **** ******* exhibitors. * ***** ** ** ***** high. *** *******, ** **** ** paying *** $* ******* ** '*******' what ** **** ****** **** ** profits?

** *** ***** ** **********, ******** exhibitors **** *** **** *** ***** have ********* **** *** ******* ***** pricing *** *** **** ***** ****** that *** **** ****** ******* *** being *** ******.

(5)
U
Undisclosed #1
Apr 05, 2019

** *** ***** ** **********, ******** exhibitors **** *** **** *** ***** have ********* **** *** ******* ***** pricing *** *** **** ***** ****** that *** **** ****** ******* *** being *** ******.

*'* **** ***** ** **** "******* of *****" ****** *****. *** ****** literally ***** **** ***** *** * week. *** **** ****** **** ****** in ***** ** ***** ** *********+********** than *** ****** **** *** *****/****-** (seriously).

(1)
(4)
JH
John Honovich
Apr 05, 2019
IPVM

***** ******** ***** ** *****, *** cost. **'* ******* ********** **** *** might **** **** ********* ** ***** but **** ***** *** ******* ***** pricing, ****** *** **** **** *** less ********** *****.

*** ***** ********* ** *** ****'* favor ** **** *** ******* ******* of ****, ** * **********, ***** ISC **** *** *********** ****** ** get ** ***** ** *** ******* mass ** ******** ******.

(5)
(1)
U
Undisclosed #2
Apr 05, 2019
IPVMU Certified

***** ******** ***** ** *****, *** cost.

** *** ***** ***** ** **** based ** ***** ** ****?

(1)
JH
John Honovich
Apr 05, 2019
IPVM

*** **** *** ***** *********** **** Sands ***, *****/********? ***** *** **** places ** **** ** ********** *** literally **** * *** *** ***** interesting ** **** ********* ** ******** security ******.

U
Undisclosed #6
Apr 05, 2019

*** ***** ** ** ****** ******** (with ******** ********* ** ********** ****) - *** ** **** **** ****** facility ****** **** ** *** ***** joint.

**** ** *** ******** ** * show ** ********(?) **** *** ***** hosts **** *** ***** ****.

** *** ***** ** *** ***** space ***** ******* *** ***** **** want ****** - ** ********** ** ISC **** ***** ***** - * would ******* **** *** ***** ******* a (****) *** *** ***** ***** facilities, *** **** *** ***** **** disparity ** ****** ******* *** **** can ****** ********* ** ***** **** whatever ***** ****** **** ****.  **** as *** ** **** ** ** with ***** *** ****. 

(1)
(1)
U
Undisclosed #2
Apr 05, 2019
IPVMU Certified

...* ***** ******* **** *** ***** charges * (****) *** *** ***** their **********, *** **** *** ***** cost ********* ** ****** ******* *** West *** ****** ********* ** ***** show ******** ***** ****** **** ****.

*******, *** **** *** ***** **** that **** ** ****** ** ********** markup (** **** ** ****** *** case), *** ***** ** *** ******** to **** **** ***** ******** **** price.  **** ** *** “********” ***** were *** **** ******* *** *** ISC, *** ***** ** ********* *** incentives *** ** ***** ** *** the ****** ** *** **** ********** shows.

(1)
U
Undisclosed #6
Apr 06, 2019

****** ** *** ***** ********* **** a ********* **** **** **** ******** finite ***** *** ******** ******.  **** is *** ***** **** **** ***** types ** ****** ****** ***** ***** to ***.

*******, ** *** **** ****** *** wishes ** **** *** ********** ** venue *, *** ***** ****** ******* venue * *** *** **** *** their **** ****.

* ***'* ***** **** *** ***** gives * ***** *** ** ** that ***** *** ***** ***** - as **** ** ***** *** ** public ************* ** **** *** ***** so (*.*. ** *****-*********** *.*. ************ wanted ** **** ***** *****, * imagine **** **** ***** ******).

** ****** ***** ** **** *** Sands **** ***** ***** ***** ** Reed *** * **** *** ** the ****.  **** *** *** ******* to ******* **** *** ***** *** - ** ** **** ********* ******* into ***** ******** ********.

(1)
(1)
TM
Ty Mullen
Apr 06, 2019
COR Security, Inc.

* ***** ***** **** ******** *** rates *** *** ********* ** * base ****** **** ********** ** ****** or *****. *** ***** *** *** same ********* ** ********* ****** ************.

(1)
UE
Undisclosed End User #3
Apr 05, 2019

** * ********** ***** ** *** 2018 * *** * *** *** quit *** *** ** ***** * company **** ******* *** ****** ********** show ******.  ** *** ******** ******* ** the ****** ** ***.   

*** ****** ** ***********, ******** *** actual **** **** **** **** ***** booths ** ****** ***********. ********* * (as ** ********) *** ***** ****** clued ****.  **** ** ********** **** that **** ****.  **** *******.   

(1)
(4)
JH
John Honovich
Apr 05, 2019
IPVM

*** ****** ** ***********, ******** *** actual **** **** **** **** ***** booths ** ****** ***********. ********* * (as ** ********) *** ***** ****** clued ****.

****. * *** *********!

U
Undisclosed #2
Apr 05, 2019
IPVMU Certified

*** **** *************** **** **** ******* **** ****?

(1)
JH
John Honovich
Apr 06, 2019
IPVM

**** ** ***** ******** ******* ** a *** *****, **** ********:

*** **** ***** ** ~$***,*** *** the ********, ******** ****** */* ******* all **.

********* ** *** **** ***** **** revenue ** *** ******** ** ** Hanwha, ****'* * *********** **** ********* endeavor **** ******.

(2)
(1)
TM
Ty Mullen
Apr 06, 2019
COR Security, Inc.

** ***** ** *** ** **** the ***** ***** **** ***** *********. 

"**** **** ** ***** ***** **** but ** *** ****** **** ** impress *** **** ** ** **** this *******."

Avatar
Brian Karas
Apr 05, 2019
Pelican Zero

****** ** **** ******* ** ******** we ****** **** ****** *** *** booth. * ***** **** *** **** flexibility ** ***** ** * *****, 20x30 ** ***** ***** **** *** going ** ** ~$**,***, ****. ***** was * *** **** **** **** the ****** ** ***** ** ******* various ****** **************, ***** *******/****** ****** to ** ******* ******, ***** *** dismantled ************ *** ** **. 

* ***** ** *** **** **** $7,500 ** ********* **** ***** **** gone **** **.

**** *** *** **** *****, *** are ***** *** **** **** ***** expenses. *** **** ********** *** ** have ******** (**)*******, ****** ** ****** messaging ** **** ** ******* ****** that *** ******* **** ****** **** and ****. ****, **** ***'** *** using **, *** *** ** *** the ********** ******* ** ***** ** for *** :)

******** $**,***-$**,*** *** **** ** **** something ******* ***** *** ** *** be * *** **** **** *** look ** *** *** ******.

(1)
(6)
JH
John Honovich
Apr 05, 2019
IPVM

* ***** **** *** **** *********** to ***** ** * *****, ***** or ***** ***** **** *** ***** to ** ~$**,***, ****.

**** ***********!

** **** * ***** ** ***** to *******, ****** *** * ** x *** ** ******* ** ** large ** * ** * **. Take $**,*** * * *** *** have * ****** *** ******.

(1)
(2)
UM
Undisclosed Manufacturer #7
Apr 06, 2019

** **** ****** * **** ****** over *** ***** *** *** *** local ******** ******* ****** ****.  ** paid $*** *** *** ******* ***** booth, ***** ****** *** $**** ***.  We **** *** ***** **% ** the ******** *****.  ****, ***** *** the ******* ***** ******/*****/*****/*****/**** **** *****. ****://***.*************.***/***********/******************.***

(7)
(1)
JH
John Honovich
Apr 06, 2019
IPVM

**** ***********.****** *** ******* **** ****.

**** ** ** ******* ** * booth *** **** *** ****** ** see:

********:

** **** ****** * **** ****** over *** ***** *** *** *** local ******** ******* ****** ****.

*** **** **** ** **** ** modify *** **** *****?

UM
Undisclosed Manufacturer #7
Apr 06, 2019

** **** ***** $**,*** ******** ** re-branding *** ********, ******** *********** ******, and ****** *******.

(3)
TM
Ty Mullen
Apr 06, 2019
COR Security, Inc.

******** **** ***** (******* ***** ** also * ****** *** ********* *** shipment ** *** *****). * **** a *** ***** ************ **** **** just ******** * ****** *** ******* and **** **** **** ** ***** the ****** ** ********. 

UM
Undisclosed Manufacturer #4
Apr 05, 2019

***** ** ******* ******'* *** ****** cost ** ** ** *** **** for *.* ****, ***'* *** ****** the *********** **** **** *** *** being ***** ** **'* * ******* balance.  ***, *** **** * ***** large ****** ** ******* **** ******** both ******* *** *********. ***, * seriously ***** ** ***** **** * booth ** ***** ** ***** ** get *** **** ** ******* *** need ** ***** *** * ********** ROI. 

**** ***********, ** *****'* **** ~*** people ** *** * ***** *** companies **** **** **** **** ** do ** (***** *** *** ******** and ******* ***** ***** *** #*).  The ***** *** ** *** **** is ********** ****, *** **** ***** the ********* ** *** #* *** especially *** #* ** *** *** empty *** ****** *** **** *** exception ** ******* *********. 

************, *** ******** ***** ** $*,*** for * ******, *****, ******, *** internal ************* ** *********** ***** ** Vegas ** *** ******* **** *** easily ****** $*,*** *** **** **** 3 ****.  ***, ** ***** *********** are ************ ******* ***** * **** they ***, *** ******* **** *** rocket **** *****.  ***, **** ** the **** ** ***** ******** *** I **** ** ****** **** **** whatsoever.  *******, *** *********** & **** in *** ****** *** ********** ****** are **** ** *** **** ********* ones ** *** ****.

*****, *** ***** ***** **** ** the **** ** ***** ******** *** an ********* ***** ** ******** *** products.  ***, * ********* ********* *** booth **** *** ****** ** ****** needed ** ***** ***** **** *******.

(2)
U
Undisclosed #2
Apr 05, 2019
IPVMU Certified

**** ***********, ** *****'* **** ~*** people ** *** * ***** *** companies **** **** **** **** ** do **...

*** **** ************** ********* **********, ***** can ****** ** *******-**** ********** ***-********* as ****.  

*** ******** ** “***** ‘***** *** booth” *** ************ *****, *** ***** the **** ** *********** ********, ***** * ****** *******.

******* ****’* ***** ** ******* ** the *********** ** *** *******.

(1)
(2)
UM
Undisclosed Manufacturer #5
Apr 05, 2019

******* *********** **** ** **** ******* opportunities **** **% ** **** ***** is **** *** * ****. 

* ******* ****** *** ******** ** ISC **** **** **** ** ***, *** ONLY ** ***** ****-**** ****** ** is **** ****. *** *** **** an ********** ********* $** ***-***** ***** and * **** ** ****** ** turns ** **** * ***** ***. Having * ******** **** *********** ****** is ***.

(3)
(1)
TM
Ty Mullen
Apr 06, 2019
COR Security, Inc.

***** ** *** *** ***********'* ********** hate **** * ***** * ***** sticker **** ** *** **** (***** at ***** ****** ***** **** ** was **** ******* ******* * *** code.

** ***** **** * ****'* *** I ***** **** ***** *********** ******* out ** ** ***** ** **** the ***** **** **** * *** walking **** ** *****; *** **** in * *****. 

* **** **** ** **** ******. Even ** **** ******* ** * would **** ****** *** ***, ** available, **** *** ****** ******* ****** through. 

*** ** *'* ****** ********** ** a *** ******* ** ******* * make ** * ***** ** ******* the ******* *********** ** *** ***** rep. ** ***** *** ** **** ends ** * ******** ****** ** a ***********.

(1)
(2)
Avatar
Marco Sanchez
Apr 06, 2019

*'* ****** **** **'* *** **** to *** * ***** ***** ** the ************.

(1)
Avatar
Sean Nelson
Apr 06, 2019
Nelly's Security

******* *** **** *** ****** ** that *** *** * *** ***** off

(1)
(3)
JH
John Honovich
Apr 06, 2019
IPVM

***, *******, **** ** *** *** treatment ** ************ *******? *** *** **** *** *** *** **** ******* *** ****** ** ****?

U
Undisclosed #2
Apr 06, 2019
IPVMU Certified

******* *** **** *** ****** ** that *** *** * *** ***** off

*** ** **** *** **** ****** could *** ********* *** ;)

UM
Undisclosed Manufacturer #7
Apr 06, 2019

**** **** ** ** ******** ***, if *** ***'* ******* **** *** don't *****.

******: **** ******* *** **** ***** to *** *** **********:*** **** ** ** ******** ***, If *** ***'* ******* **** *** Don't *****.

(1)
UI
Undisclosed Integrator #8
Apr 06, 2019

** *** ** ** ****.

(2)
(2)
Avatar
Mark Palka
Apr 08, 2019
IPVMU Certified

* **** **** ** *** *** the **** ** ***** ** *** last ** ***** *** **** * find ** **** ** ** **** too *** - **** **** *** the ***** **** * **** *** app *** ** *** **** ******* but *** ****** ********** **** ****** to *** ** *** ******** * produced **** * **** **** **** each ***** ** * *** * lot ** ******* ***** *** **** for ******** *** **** **** ***** have **** *********. 

* ******* *** ** ** **** because * *** ****** *** ********** on **** *** ** **** *** looks ********** * *** **** *** more ***********.

* ***** **** ** **** *** others **** ***** **** *** ** they ***** *** ** ***** **.  

******: **** ******* *** **** ***** to *** *** **********:* ******* *** ** ** ** ISC **** **** **** ******* * Can ****** *** ********** ** **** And ** **** *** ***** ********** I *** **** *** **** ***********

UI
Undisclosed Integrator #9
Apr 15, 2019

* ***** *** **** ***** **** year ** ***** **** *****. ** organization ** *** ****, * ********** placement ** *** **** ** **** but *** ***** ***** ** *** corner, ******** ** ******* ****** ***. It's **** ***** ** **** ****** someone *** ** **** ** ** what ********** ** *** **** **** other **** *** ********. * ******* found *** ***** **** *** **** on ** ** * *** ******* on ****** *** **** **** **** lacking ************. *** **** ****** *** too **** ******** ** ******** *** usable *********** ******. 

MM
Michael Miller
Apr 15, 2019

*** *** *** *********** *** *** app *** *** *****?