The Hanwha Techwin Million Dollar ISC West Booth
One million dollars for 2 and 3/4 days.
That is what Hanwha will pay for its ISC West 2019 exhibition.
While the event is free for most attendees, the manufacturers pay heavily to fund it. Why is it so expensive? Is it worth it? Who makes most from this event?
Inside this post, we examine these questions, looking at Hanwha and other large exhibitors including Axis, Dahua, and Hikvision.
Getting ** * *******
*** **** ******* ** ***** ***** (for *** ******** *****) ***:
- *** ***** ***** / **** ******** itself - ** *** ******* *** has ** **** **** **** ****. Even *** ***** ****** **** ~$**,*** and *** ****** ****** *** ** the ******** ** ********* ** *******.
- ****** ** **** ** *** ***** rental ** *** *** ***** ** ship *** *****, *** ** *** booth (******* ** **** **** ***** costs *** ************), ******, ***** ****** carpet, **********, ********, **** **** *** booth, ***.
- ******** *** ***** *** ********* *** booth. *** ****** (**** ** ******, Axis, *********) *** **** ******, ** terms ** **** *** **********. **** can **** ******** ** ********* ** build. *** ****** ******, **** *** 'remodeled' ********** ** ********* **** *** products *** *********, ***** *** *** tens ** ********* ** **** **** time. **** **** **** ** ** stored *** ******* ****** **** *****.
- ******** *** *********. ****** ****** **** 50 - *** ******, **** **** to *** ** *** *****, **** in ****** *** ** ***** * nights, *****, ******, ***. ******** ******** can ****** ** $***,***+.
- ******** *****: * ***** **** ******'* can **** $* ******* **** ******* factoring **** *** ** ** * week ** **** ********'* ****, **** at $*,*** *** ******** ****'* ******* few ******* ********.
****** ******** ** ******* ** **** matter *** ******* ***** ** *** company *** ***** ****** ********** ********* this **** *********.
Hanwha ***** *****
**** ******** *** **** ***** **** recently *** ** **, ******'* ***** price *** ****** ** ~$***,***:
*** '******', ** *******, *** ********* combinations ** ********** *** ********* ******** which *** **** * ********** *** small ****** *** ** *** ****** / **** / ********* ***** *** immaterial.
*** **** ** **** *** *** concrete. **** ****** ****** ******** ** thousands ** ****, **** ***** **** to ***** *** *** ***** ******** of ********* ** *** **** ********* above.
Banners - **** *******
******* ******* ** *** ***** ** expense ** *** *******. *** *** banners ***** *** **** ***** **** tens ** *********. **** ********** *** graphics **** ****** *** *** ********* of ****** ********* **** *** **** one's ***** ***** $**,***+:
Cost *** ***** ******* - $*** ** $***
*** ****** ******, ** ******** *** exhibitor **** *** ******* ** ***** booth ** ** $*** ** $***. This ** ***** ** ********* ********** they ******* *,*** ** **,*** ********* over *** ****** ** *** **** compared ** *** $***,***+ ***** ** big ******.
*** **** ******* **,***+ ******** *** at ***** **,*** ** **** *** exhibitors *** ********** **** ****** ** Hikvision ** ********* ********** ** ******* with ******, *** ***********. **** ****** ~20,000 ********* ****** ** ***** *** of ***** ~*,*** ** ** ******.
Axis, *********, Dahua, ********* ***** *****
***** ***** ***** ************ ************* *** spending $***,*** ** ****. *** *******, these *** *** ***** / ****** for * ****** ** ********* *************:
*** **** ***** ** ****** ** big ** ******'* *****, ******* **** (and *********) ************* ****** ***** ***** space ** ******** ***** ******** ******* their *****. **** *****, ***** *** sheer **** ** *** ****** *** the ******** ***** ********, ***** *** still ******* * **** ******* ** more.
Worth ** *** ******?
*****.
*** *** **** ******* ** * factors - ***** *********** *** ***** building.
****** ** *** ****-********** ***** ************ manufacturer ** **** ********* ** ********** concerns *** **** ** ******* ********, due ** ***** *********** ** ***-**** and ******* (********* **** *********** *****, i.e.,**** ************ ** ****** ***** *** Hikvision). ****** **** ******** **** **% last **** *** **** **** ********* opportunity **** ***** **********. ** ****, spending ******* *** **** **** ****.
****** *** * ******** *******. **** used ** ** *******, *** ** the **** ****** ***** *** ******** brands ** *** *****. **** *********** ******* *** ******** ** ******, **** ******** ***** ******, **** many ******** **** **** ******* ** just ********* *** ******* *** ****** was, ******* ****** ***** * **** large ************. ******** ******* ** ********* can **** ** *** **** **** to **** *** ****** **** **** familiar *** *********** ** ******.
*** **** *** ** **** ** is **** / ************ ** ****** a ******* ******* ***** **** * few ****. *** ****** *** *****, the ****** *** **** ***** **** are ******* ********* ** ******** $*** to $*** ** ***** ** *** 15 ******* **** ******** ********* ** not ******** **********, ********** ***** **** just **** **** ** ****** * few ***** *** *** * *****-*** event. *** ***** ***** *****, ** directly ****** *** *******, ****** ***** need ** *** **** ******** ** dollar ** ******** **** **** ***** not **** *** ******* *** *****. That **, *********, **** ** ****.
Who ** ****** *****- ****, ***, ******
*** ************* **** *** ********** ****** significant ******* ** **** *** **** Exhibitions - *** ********* ** *** show [**** ** ****** *********], *** the '******* *******' ** *** *****, and *** ****** *** ***** ********. The **** ************ **** ***** *** sense ** *** ***** ** ******* being **** *****, ** ***** ***-****** ********* ******* where **** ********$*+ ******* ** *********** ****, **** than **% ** ***** ****** ******* from *** *** **** ** *** West:
Understanding *** **** **** ********
** ***** ***** ** * ********** that **** ****** *** '****' *** they *** ***. ***** **** *** 'free' ** ********** ***** *** **** generally **** *** ****** *** *********, the ************* ********** *** ******** *******. The ***** *** ** ***** ** but **** *** ***** ***** *** much **** ********* ** ****** *** the ****** ** ****** ********, ** puts ** **** ****** ***********.
**** *****, ******. ** ***** ** interesting ** **** **** *** **** up ** **** **** *** ***** charges **** *** **** **** ******* exhibitors. * ***** ** ** ***** high. *** *******, ** **** ** paying *** $* ******* ** '*******' what ** **** ****** **** ** profits?
** *** ***** ** **********, ******** exhibitors **** *** **** *** ***** have ********* **** *** ******* ***** pricing *** *** **** ***** ****** that *** **** ****** ******* *** being *** ******.
** *** ***** ** **********, ******** exhibitors **** *** **** *** ***** have ********* **** *** ******* ***** pricing *** *** **** ***** ****** that *** **** ****** ******* *** being *** ******.
*'* **** ***** ** **** "******* of *****" ****** *****. *** ****** literally ***** **** ***** *** * week. *** **** ****** **** ****** in ***** ** ***** ** *********+********** than *** ****** **** *** *****/****-** (seriously).
***** ******** ***** ** *****, *** cost. **'* ******* ********** **** *** might **** **** ********* ** ***** but **** ***** *** ******* ***** pricing, ****** *** **** **** *** less ********** *****.
*** ***** ********* ** *** ****'* favor ** **** *** ******* ******* of ****, ** * **********, ***** ISC **** *** *********** ****** ** get ** ***** ** *** ******* mass ** ******** ******.
***** ******** ***** ** *****, *** cost.
** *** ***** ***** ** **** based ** ***** ** ****?
*** **** *** ***** *********** **** Sands ***, *****/********? ***** *** **** places ** **** ** ********** *** literally **** * *** *** ***** interesting ** **** ********* ** ******** security ******.
*** ***** ** ** ****** ******** (with ******** ********* ** ********** ****) - *** ** **** **** ****** facility ****** **** ** *** ***** joint.
**** ** *** ******** ** * show ** ********(?) **** *** ***** hosts **** *** ***** ****.
** *** ***** ** *** ***** space ***** ******* *** ***** **** want ****** - ** ********** ** ISC **** ***** ***** - * would ******* **** *** ***** ******* a (****) *** *** ***** ***** facilities, *** **** *** ***** **** disparity ** ****** ******* *** **** can ****** ********* ** ***** **** whatever ***** ****** **** ****. **** as *** ** **** ** ** with ***** *** ****.
...* ***** ******* **** *** ***** charges * (****) *** *** ***** their **********, *** **** *** ***** cost ********* ** ****** ******* *** West *** ****** ********* ** ***** show ******** ***** ****** **** ****.
*******, *** **** *** ***** **** that **** ** ****** ** ********** markup (** **** ** ****** *** case), *** ***** ** *** ******** to **** **** ***** ******** **** price. **** ** *** “********” ***** were *** **** ******* *** *** ISC, *** ***** ** ********* *** incentives *** ** ***** ** *** the ****** ** *** **** ********** shows.
****** ** *** ***** ********* **** a ********* **** **** **** ******** finite ***** *** ******** ******. **** is *** ***** **** **** ***** types ** ****** ****** ***** ***** to ***.
*******, ** *** **** ****** *** wishes ** **** *** ********** ** venue *, *** ***** ****** ******* venue * *** *** **** *** their **** ****.
* ***'* ***** **** *** ***** gives * ***** *** ** ** that ***** *** ***** ***** - as **** ** ***** *** ** public ************* ** **** *** ***** so (*.*. ** *****-*********** *.*. ************ wanted ** **** ***** *****, * imagine **** **** ***** ******).
** ****** ***** ** **** *** Sands **** ***** ***** ***** ** Reed *** * **** *** ** the ****. **** *** *** ******* to ******* **** *** ***** *** - ** ** **** ********* ******* into ***** ******** ********.
* ***** ***** **** ******** *** rates *** *** ********* ** * base ****** **** ********** ** ****** or *****. *** ***** *** *** same ********* ** ********* ****** ************.
** * ********** ***** ** *** 2018 * *** * *** *** quit *** *** ** ***** * company **** ******* *** ****** ********** show ******. ** *** ******** ******* ** the ****** ** ***.
*** ****** ** ***********, ******** *** actual **** **** **** **** ***** booths ** ****** ***********. ********* * (as ** ********) *** ***** ****** clued ****. **** ** ********** **** that **** ****. **** *******.
*** ****** ** ***********, ******** *** actual **** **** **** **** ***** booths ** ****** ***********. ********* * (as ** ********) *** ***** ****** clued ****.
****. * *** *********!
**** ** ***** ******** ******* ** a *** *****, **** ********:
*** **** ***** ** ~$***,*** *** the ********, ******** ****** */* ******* all **.
********* ** *** **** ***** **** revenue ** *** ******** ** ** Hanwha, ****'* * *********** **** ********* endeavor **** ******.
** ***** ** *** ** **** the ***** ***** **** ***** *********.
"**** **** ** ***** ***** **** but ** *** ****** **** ** impress *** **** ** ** **** this *******."
****** ** **** ******* ** ******** we ****** **** ****** *** *** booth. * ***** **** *** **** flexibility ** ***** ** * *****, 20x30 ** ***** ***** **** *** going ** ** ~$**,***, ****. ***** was * *** **** **** **** the ****** ** ***** ** ******* various ****** **************, ***** *******/****** ****** to ** ******* ******, ***** *** dismantled ************ *** ** **.
* ***** ** *** **** **** $7,500 ** ********* **** ***** **** gone **** **.
**** *** *** **** *****, *** are ***** *** **** **** ***** expenses. *** **** ********** *** ** have ******** (**)*******, ****** ** ****** messaging ** **** ** ******* ****** that *** ******* **** ****** **** and ****. ****, **** ***'** *** using **, *** *** ** *** the ********** ******* ** ***** ** for *** :)
******** $**,***-$**,*** *** **** ** **** something ******* ***** *** ** *** be * *** **** **** *** look ** *** *** ******.
* ***** **** *** **** *********** to ***** ** * *****, ***** or ***** ***** **** *** ***** to ** ~$**,***, ****.
**** ***********!
** **** * ***** ** ***** to *******, ****** *** * ** x *** ** ******* ** ** large ** * ** * **. Take $**,*** * * *** *** have * ****** *** ******.
** **** ****** * **** ****** over *** ***** *** *** *** local ******** ******* ****** ****. ** paid $*** *** *** ******* ***** booth, ***** ****** *** $**** ***. We **** *** ***** **% ** the ******** *****. ****, ***** *** the ******* ***** ******/*****/*****/*****/**** **** *****. ****://***.*************.***/***********/******************.***
**** ***********.****** *** ******* **** ****.
**** ** ** ******* ** * booth *** **** *** ****** ** see:
********:
** **** ****** * **** ****** over *** ***** *** *** *** local ******** ******* ****** ****.
*** **** **** ** **** ** modify *** **** *****?
** **** ***** $**,*** ******** ** re-branding *** ********, ******** *********** ******, and ****** *******.
******** **** ***** (******* ***** ** also * ****** *** ********* *** shipment ** *** *****). * **** a *** ***** ************ **** **** just ******** * ****** *** ******* and **** **** **** ** ***** the ****** ** ********.
***** ** ******* ******'* *** ****** cost ** ** ** *** **** for *.* ****, ***'* *** ****** the *********** **** **** *** *** being ***** ** **'* * ******* balance. ***, *** **** * ***** large ****** ** ******* **** ******** both ******* *** *********. ***, * seriously ***** ** ***** **** * booth ** ***** ** ***** ** get *** **** ** ******* *** need ** ***** *** * ********** ROI.
**** ***********, ** *****'* **** ~*** people ** *** * ***** *** companies **** **** **** **** ** do ** (***** *** *** ******** and ******* ***** ***** *** #*). The ***** *** ** *** **** is ********** ****, *** **** ***** the ********* ** *** #* *** especially *** #* ** *** *** empty *** ****** *** **** *** exception ** ******* *********.
************, *** ******** ***** ** $*,*** for * ******, *****, ******, *** internal ************* ** *********** ***** ** Vegas ** *** ******* **** *** easily ****** $*,*** *** **** **** 3 ****. ***, ** ***** *********** are ************ ******* ***** * **** they ***, *** ******* **** *** rocket **** *****. ***, **** ** the **** ** ***** ******** *** I **** ** ****** **** **** whatsoever. *******, *** *********** & **** in *** ****** *** ********** ****** are **** ** *** **** ********* ones ** *** ****.
*****, *** ***** ***** **** ** the **** ** ***** ******** *** an ********* ***** ** ******** *** products. ***, * ********* ********* *** booth **** *** ****** ** ****** needed ** ***** ***** **** *******.
**** ***********, ** *****'* **** ~*** people ** *** * ***** *** companies **** **** **** **** ** do **...
*** **** ************** ********* **********, ***** can ****** ** *******-**** ********** ***-********* as ****.
*** ******** ** “***** ‘***** *** booth” *** ************ *****, *** ***** the **** ** *********** ********, ***** * ****** *******.
******* ****’* ***** ** ******* ** the *********** ** *** *******.
******* *********** **** ** **** ******* opportunities **** **% ** **** ***** is **** *** * ****.
* ******* ****** *** ******** ** ISC **** **** **** ** ***, *** ONLY ** ***** ****-**** ****** ** is **** ****. *** *** **** an ********** ********* $** ***-***** ***** and * **** ** ****** ** turns ** **** * ***** ***. Having * ******** **** *********** ****** is ***.
***** ** *** *** ***********'* ********** hate **** * ***** * ***** sticker **** ** *** **** (***** at ***** ****** ***** **** ** was **** ******* ******* * *** code.
** ***** **** * ****'* *** I ***** **** ***** *********** ******* out ** ** ***** ** **** the ***** **** **** * *** walking **** ** *****; *** **** in * *****.
* **** **** ** **** ******. Even ** **** ******* ** * would **** ****** *** ***, ** available, **** *** ****** ******* ****** through.
*** ** *'* ****** ********** ** a *** ******* ** ******* * make ** * ***** ** ******* the ******* *********** ** *** ***** rep. ** ***** *** ** **** ends ** * ******** ****** ** a ***********.
******* *** **** *** ****** ** that *** *** * *** ***** off
***, *******, **** ** *** *** treatment ** ************ *******? *** *** **** *** *** *** **** ******* *** ****** ** ****?
******* *** **** *** ****** ** that *** *** * *** ***** off
*** ** **** *** **** ****** could *** ********* *** ;)
**** **** ** ** ******** ***, if *** ***'* ******* **** *** don't *****.
******: **** ******* *** **** ***** to *** *** **********:*** **** ** ** ******** ***, If *** ***'* ******* **** *** Don't *****.
** *** ** ** ****.
* **** **** ** *** *** the **** ** ***** ** *** last ** ***** *** **** * find ** **** ** ** **** too *** - **** **** *** the ***** **** * **** *** app *** ** *** **** ******* but *** ****** ********** **** ****** to *** ** *** ******** * produced **** * **** **** **** each ***** ** * *** * lot ** ******* ***** *** **** for ******** *** **** **** ***** have **** *********.
* ******* *** ** ** **** because * *** ****** *** ********** on **** *** ** **** *** looks ********** * *** **** *** more ***********.
* ***** **** ** **** *** others **** ***** **** *** ** they ***** *** ** ***** **.
******: **** ******* *** **** ***** to *** *** **********:* ******* *** ** ** ** ISC **** **** **** ******* * Can ****** *** ********** ** **** And ** **** *** ***** ********** I *** **** *** **** ***********
* ***** *** **** ***** **** year ** ***** **** *****. ** organization ** *** ****, * ********** placement ** *** **** ** **** but *** ***** ***** ** *** corner, ******** ** ******* ****** ***. It's **** ***** ** **** ****** someone *** ** **** ** ** what ********** ** *** **** **** other **** *** ********. * ******* found *** ***** **** *** **** on ** ** * *** ******* on ****** *** **** **** **** lacking ************. *** **** ****** *** too **** ******** ** ******** *** usable *********** ******.
* ***** *** ***** **** ****** well ****. * ****** *** **** of **** $***,*** ***** *** ********** goes ** *** *****? * ***** wager * *** **** ** **. Then ***** ** **** *** ****/******** that *** *** ** ***** *** any ******* **** ***** ** **-***** beverages.