Hanwha Launches A Series, Goes Head to Head With Hikua

By Ethan Ace and John Honovich, Published Mar 15, 2022, 03:00pm EDT (Info+)

Until now, large non-PRC manufacturers, including Hanwha, have purposely avoided competing with Dahua and Hikvision in their core stronghold of low-cost commercial cameras.

IPVM Image

Now, Hanwha is launching its lowest cost A series, which the company confirms is targeted to compete against PRC manufacturers including Dahua and Hikvision for cost-conscious dealers.

Inside this note, we examine the competitive dynamics and what the challenges and opportunities may be.

Project ** ***-**** ********

**** ***-*** ************* (****** **** **** Avigilon, ****, *****, ******, ***., *** Western *********** **** *****, *********-***, ***, Speco) ***** **** ** ******** ******, by **********, "***-**** ********" *** **** on *** ******* ** ***** ************ - **** ***-**** ******* *** ********* that ********* ******* ******* **** ** in *** *** *** **** *** for ***** ***** ****.

***** *** ********* **** ******** ******* domestic ***** ***** *** * *********** to **** ** **** *** ****** plus ***** ******* ** ***** ***** and *********. **** *** ******** ** them ******** *** **** ****** ****** for ***-**** ********** *****.

A ****** ********

*** ****** *'* **** ************* ************ are ****** ** **:

  • *** ******* **********
  • ** ********** ***** ***** ****
  • ** ** ********* (***** ***-** ********* included)

*******, *** * ****** **** ******* specifications **** *** ********* *** ******** at *** ***** ******:

  • **** ***
  • ********** **
  • ******* *****
  • ********* / ********* *******

A ****** ****

****** ** **** ********* *** ******* A ****, ******** ** *.***/*.*** ******* in *, *, *** ** ******* options **** *****-** ***. *******, **** claim *** *** ******* ****** ******** releasing **** ***** **** "******** ** enhanced *** **** ********* **** *********" as **** ** *** **********. ** plan ** **** ***** ****/******** (** well ** *******) **** ********.

*******

****** **** ****** **** ******* **** be ** *** ***** ** $*** to $*** ***, ******* ****** ******* in *** ~$** ** $*** *****, competitive **** ************ ***** ************* **** ******. *******, **** ********* *** ***** offer *****-**** ******, ** **** (*.*.,********* ***** *******), **** ****** ****** **** ***** $100 *** *** ******* ***** ***** cameras.

******* * ******* ** **** ***** than *********** **** *****************, ***** ****** ***** ****** **** for $***-*** ***.

Past: ****** * ******

******* * ******** ******* * (*** *** ****) ** ******'* ****** **** ******, with ***** **** ****** ** ** similar (**** ***, ********** **), ****** the * ****** ****** *** ********** where ******* * *** ******* ** 2MP ****. ******* * ******* ** about **% ***** ** *** ***** expensive ****** ($*** **. $*** ****, fixed **** *** ****** ****) *** about **% *** *** **** ********* models ($*** **. $*** ****, ******* motorized ********* ******), ******* ******** * higher *** **********

Past: **** $*** ******

**** *** ******* ** *** ***-**** space, ****** ******* ~$*** ** ******** ****. *******, **** *** ********* handicapped ** **** ** **** **** with **** ********. ***** **** ********* more ********* **** ******* **** ***** replaced ** **** ****, ** **** severely ******* *** *****/****** *************.

Risk: ***********

***** ** **** ***** ******* (** will, **** *** ********* ** ** released ** ***), ** ***** ** cautious ***** ****** ******. ************, *****-**** cameras, **** **** ****** *************, *** notable *********** ******** (*.*., *** ***** or *** ******). ** ****** * does **** **** ******, ** ***** severely ********* ********.

**** *****, ** ***** ************, ****** A ****** **** *** **** *** critical ************* ************ (****** *** *** max **** ********* ** * ********** to **** *********** ******* ****** ********** and * ******* ***** *** ***** rivals).

Counter *****

****, ***** *********** ** **** ******* moves ***** *** ********* ***** ******* with ** ******. *** ******* ******* is ** ***** ****** *******. *** far ***** ***** *** ********* ** to ***** *** ********* ** ****** remains ** ** ****.

** ** ****** **** ***** *** Hikvision **** ****** ** *** **** serious ****** ** ***** *** ********, given ******'* ********** ***** **** *** that ****** *** ************ **** * threat ** ***** *** ********* ** the ***** *** (*.*., ****** ************* ******* *** ****** ****).

US ** ***-**

****** *** *** ******** ********* *** success ** *** **, ***** *** various *** ******* **** ******* ***** and *********. ** ******** **** ***** and *********, ******** ** *** ** are ***** ***** ******** ** ******** of ******* ** *** ** ***, so ******, ** **** **** **** 20% ** **** ***** ******** $**+ million * **** ********* ***** *** competitors.

*******, ******* *** **, ***** *** lack ** ************* ****, ** **** be ****** *** ******. **** *** still **** ****** ** ****** **** a ******* ********* *** ******** ******* who ************ ** *** ** ** EU *** ******** ****** ******* ** this *** ** *** ** **.

Vote / ****

Comments (40)

Undisclosed Distributor #1

03/15/22 07:32pm

* **** ****** **** **** ****, it **** *** **** **** ** bang *** ****. ************* ****** ******* manufacturers ** *** ** ********** ******** well ** ** ******* **** ***** ago ***** *** *** *** *** Poxpoint ******* **** **** *******, ** fact **** *** **** ****** *** quite ****.

**** - ****** ** ***** ******* in *** ****

Agree: 2
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Ethan Ace

IPVM | In reply to Undisclosed Distributor #1 | 03/15/22 08:24pm

****** ** ***** ******* ** *** poll

* ***** ****, ******.

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Logan Wann

03/15/22 09:52pm

* ***** ***** ******** ** *** bottom ** *** ****** ***’* ****** best. *** ** ******* ***** ** cheap ******* **** **** ******** **** what *** *** * ****** ********. Maybe ****’** ** ** *** *** trunkslammers *** ****** **** *** *** cheapest *** **** * *********** **** Hik *** *** *** **** *** good.

**, *’** ***** **** *** ******* stuff ** **** **** **** ***** priced ******* **** *** **** **** suitable *** **** *** ***** *** without *********** * ***** ** ********.

*’* **** ** *** ***** ******. Hopefully ****’** ******* ******* **** **** isn’t *** **** *** ** ** about **.

Agree: 4
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Robert Shih

Independent
In reply to Logan Wann | 03/16/22 02:14am

** ***'* ****** ** *** ****** since **** ***** ****'* ********* **** their *** ****** ******* **** ******* line ** ***** ***** ******. ***** and ********* ********* **** ***** **** products ** *** **** ***** ****** like *****, *-***, *** *****. ** least, ******'* ******** *** * ***** differentiation **** ***** ****** ***** ********.

Agree: 1
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Morgan Pace

In reply to Logan Wann | 03/17/22 10:31pm

* ***** **** ***, *** **** in **** ******* ** **** ** Taiwan… ** *** ** ***** ****** of * ***** ******

Agree: 4
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Undisclosed Integrator #2

03/16/22 03:14am

* ***** **'* * ***** ****, but **'* * ****** *********. **** competing ** ****, *** ******* ********** environment ***** **** *** **** *********.

****** ** *** ** *** *** companies ******* ** ********* *** ***********, leveraging ***** ****** *&* ** ****** capable *********** ** **** *******. **'* a **** **** ********* *** * series ****** ** * ***/*****/******* ****.

* ** **** **** **** ** this. ** ** ******** ** *** growth ** *** *****-**** (*** ***** commercial) *********, *'* ******* **** **** is *** ** ***** *****.

Agree: 5
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Adam Huss

Kuns Northcoast Security
03/16/22 01:20pm

*** **** ** **** ****** ***** to ******* **** ******* ****?

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John Honovich

IPVM | In reply to Adam Huss | 03/16/22 01:21pm

* ******, ** ***.

Agree: 1
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Shannon Davis

IPVMU Certified | 03/16/22 02:01pm

* ****** **** ****** ******** ** an *********** ** **** *** ** their ******** ****** *** * **** say ****** *** *** ** **** camera ****** *** ******. ***** *** Axis **** *** * *** ********* aggravated *** **** ** ***** ***** 10 ******* ** ******'* ****. ** they **** ** ******* **** ******** else **** **** ** ***** *** the ****** *** ****** **** *** selections.

Agree: 11
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Undisclosed Integrator #2

In reply to Shannon Davis | 03/16/22 02:34pm

* **********'* ****** ************ ****** *** **** ** ****** - ******** ** ** ******* ****** at * **** ****** *** **** what ** ** - ******* ********** of *** **** ****** *** ****** into *** ***. **'* * *******.

*** *** ** ****** **** ** XNF *** * *******.

** ** **** ********** ***** *** part ******* - ***** *** *****. Both * ****** ***** ** * similar ******, *** *** ** * fisheye, *** ** ***. ** *** have *** ***********, *** ** ******** feedback ***** ** ** *** ***** brand ****.

Agree: 12
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Shannon Davis

IPVMU Certified | In reply to Undisclosed Integrator #2 | 03/16/22 02:39pm

** **** *********** ** **** ** the ********** ******* *** *, *, T, * & * ******?

Agree: 4
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Undisclosed #4

In reply to Shannon Davis | 03/16/22 02:53pm

****'** **** ****** * *** **** ONVIF *** ********* ********* ****** ******* to ******.

Agree: 1
Disagree: 4
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Undisclosed Integrator #2

In reply to Shannon Davis | 03/16/22 03:27pm

**'* *** ******** ********* **** ****' P / * / * ******. This ** ** **** - ***** welcome *** **** ******** *****-***!

**** ***** ******* *******,*** ******* - ***** ****, ***** featureset (** ***** ********, ***** ***** onboard *********). ** ** **********, *** color ********** ***'* ** ***** ******.

L / * is basic / Lite. No H.265, basic analytics, seemingly stripped down for lowest cost.

*** *** *********** ****** - **** MP / ***********.

*** ******* *** (********* ***********, ***)

Agree: 11
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Shannon Davis

IPVMU Certified | In reply to Undisclosed Integrator #2 | 03/16/22 03:59pm

****** *** *** *************.

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Undisclosed Manufacturer #5

In reply to Undisclosed Integrator #2 | 03/16/22 04:09pm

*** ***% *******.

*** * ****** *** ***** ********* / ***** **************.

*** ****** * ****** **** ** capabilities *** ****** ************** & *********.

*** * ****** **** *** *** AI ******* **** ** *********, **************, and ******* **********. ***** ******* **** have ***** ********* & ************** *********.

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Ethan Ace

IPVM | In reply to Undisclosed Manufacturer #5 | 03/16/22 06:02pm

* ***** * *** ** *** confusion ** ***** ** *** * lot ** *******.

*** * ****** **** ** ***** the **** ********* ***** *** ** cameras, *** *** ***** *** * series ** *** ** *******. ***** are *********** ** *** **, *** at * ****** **'* *********.

*** ** *** */*/*** *** * series ******, **'* *** ****** ***** what ** ****/***** *********** *** *** price. * ** ************* ****** *********** than *, *** ** *** *******, it *** **** *****, **** * edging *** * ** **** *****. It **** ** *********** ** *** where * **** **** ****.

*'* *** **** *** *** *** it, *** ********* ********* ****** *** always ***** ** **** ********* ****/****, but *****'* ********** ****** *** **** confusion ****.

Agree: 2
Disagree: 1
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Undisclosed Manufacturer #5

In reply to Ethan Ace | 03/16/22 06:12pm

***, ***** ** **** ******* ** the *****....

*** ** *** ******* *** *** L ****** *** **** ************ *** Q ****** ** ******* ** **** some ******/***** **** *********. *** **** we **** *** * ****** *** new * ****** *** *** * series, *** * ****** ** ****** than */* ****** ** ***** ** features *** ***********, ** **** ** a ***** ******.

Agree: 1
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Undisclosed Integrator #8

In reply to Ethan Ace | 03/17/22 12:20am

**** **** ** ***** **** ****** schema ********* *** ****** ** ***** training ******. ** *** **** * few ***** *** *** ****** ** niche ******** *** ********* *************. * wonder ** *** ******/********* ****** ** as ******** ***.

Agree
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Informative: 1
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Undisclosed Manufacturer #5

In reply to Undisclosed Integrator #8 | 03/17/22 01:32am

****** ********* ****** ** ** ***** in-person ******** *** ***** *************. **** you **:******* ****** **** : ****** ******* - ******** ****** ******

Agree: 1
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Steve Beck

In reply to Undisclosed Manufacturer #5 | 03/17/22 09:43pm

******* ********** ******* *** ****** ***** is *** * ****** ******* **** a ****** ******** ****** (* *****) compared ** *** * ****** ***** is * *****. ** ******** *** A ****** **** ** * ***** as ****.

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Axel B

In reply to Steve Beck | 04/01/22 02:10pm

****'* * **** ********. * *** thinking **** **** **** ***** * 1 **** ** ******* ******** *** product *****. *** ** **** ***** a * **** * ***** ** would **** ** * ***** *** more ********* *** **** ***** *******.

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David Soltesz

IPVMU Certified | In reply to Shannon Davis | 03/17/22 12:40pm

* **** **** **** ******* ** interpret ***** ****** **********.

****** ********** - ****** ********

Agree: 1
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Undisclosed #4

In reply to David Soltesz | 03/17/22 12:51pm

**'* ******* ** ******* *** ******* and ******* ** ********* **** ***********, but *** *** ***** ********** ***** an ********:

IPVM Image

*** ******* ******* *** ********* *******? Also ******* ***** ** ** **** associated **** ** ********** ***** **** is ***** "******* **** ***". *'* sure **** **** ********, *** ***** family ***** *** *** ****** ***** them *** ******.

* **** ****** ******* ** *******, they **** **** ******* ********, *** the ********* ********* ***** **** ** was ******* ** * ******* ******* hat.

Agree: 2
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Undisclosed Integrator #10

In reply to Shannon Davis | 03/31/22 02:21pm

*******, *** ** *** *** *** your *********** ** **** *** * copy ** ***** "******* ******* ******" catalog. ** ****** ** ******* ** sorting *** ***********. * ********* ** old ***** **** * ***** ******* works ****** **** **-**** *********...

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Undisclosed Manufacturer #6

In reply to Shannon Davis | 03/16/22 05:03pm

*** ******'* ** ***** ** **** confusion, ********** **** ****** **** **** that *** ******* ******* ** ***** series *** **** ********* ******. ***** you *** *** ********. ****** *** some ***** ****** ** ********** *** differences, ****** ***** *** ** **** rep.

Agree: 1
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Undisclosed Integrator #3

03/16/22 02:48pm

*** **** ****** **** *** ******** and ******* **** ******* *** ***** A-series *******? ********** *'** **** *** many ** *** ******** ********. ***'** ruined **, ****.

Agree
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Undisclosed Integrator #7

03/16/22 06:36pm

*******, * **** **** ******* *** a ***-**** ************ ** **** ** to **** *********. ******* ******** * ***** **** ** *** price/performance *****'* ** ***** ***** ********** Hikua *********.

*** *** ******* **** ** * deal ******* ** ******* *********, ******* having ** *** ****** ** **** more ************ *** *** ** *** are **** ***** * ****** ****** to ***** * ***** **** **** an ******* ********. **** ********* *** are *********** ** ****** ********** **** a ****** ****** ** ***** * lot ** ****** ***** ** ***** 8MP ***** ******* **** ****.

****, ***** **** **** ****** **** analytics *** *** ***'* ****** ** Value-series ******* *** ****** **** ******** built **. ** ****** *** ******* but ** **** **** **** ** a *********** *********.

*** **** **** **** *******, ***** produce *********** ******** **** **** ********* with ***** ******* ***** *** *** a *****, ***-**** **** ******* ********* or *************. **** ****** ** ******** something *******?

Agree: 1
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Undisclosed Manufacturer #5

In reply to Undisclosed Integrator #7 | 03/16/22 06:48pm

**** *****. **** **** ******** ** the *******, *** ***, ** ** a **** ****** **** * ****** PoE ****, ** ********, ****** ***, etc.

Agree: 1
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Undisclosed Integrator #7

In reply to Undisclosed Manufacturer #5 | 03/16/22 10:40pm

*********. ******* ******* ** ****** ***** and ******* ** * **** **** dying ** **** * ****** *********** to *** *** ***** ******** ********.

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Logan Wann

In reply to Undisclosed Integrator #7 | 03/16/22 10:50pm

**** **** *******. ****** ***** ****** and *** ******* ******* **** ***** all *** *** ** *** ***.

** ***** **** ******* ****** **** their ********* *** **’* *** **** compliant. **** **** *** ***** ******* for ******** **** ***** ********* ** they **** ** ***** ********* *****.

Agree: 1
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Undisclosed Integrator #11

In reply to Logan Wann | 03/31/22 05:07pm

*, ***, ** ***** ********* **** Vivotek **** **** ** * ******* product. ****** ***** *******, ***.............**** *** at *********** ****.

Agree: 1
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Logan Wann

In reply to Undisclosed Integrator #11 | 04/01/22 01:31am

*’** ***** ***** **** ** ** ever *******. ***** ****, *’** **** using *** **** *** ** ***** products.

** ***** ** ****** **** ******* milk ****** *** ****** ** **** open. 😆

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Undisclosed Manufacturer #12

In reply to Undisclosed Integrator #11 | 04/07/22 12:16am

**** ***** ** * ****** ********** that ****** ******* * ***** ****** brand **** ****** ******** **** ** China.

Agree: 1
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Ethan Ace

IPVM | In reply to Undisclosed Integrator #7 | 03/17/22 03:36am

**'** ***** * ***** ******* ** the **** ** *** ******. **** are ********* ** *** ***** ******* but **** ***** ******* *** *****, and ******* ** *** *** *********.

*** ******* * ****** ***** *** line ** ********** **** *********** *** Wisenet * ****** *******. *** *** NVRs ***** ********** ** ** ** 4K (*****) **** **** *** ** exceptionally ****-******* ***** *** ******* **********. The **** *** ********* ** *** new ******* ****** ******** *** ***** and *******. ***** ************ *** ****, Wisenet ****** ******** ** ******** *** more ********* **** *********. ** ******** advanced ****** *** *** ***********. ***** the ******* ****** ***, ***** *** simply **** ** ***** ** ********* register **** **** *** ******* ****** interface.

*** ***** ************* **** ******* *.***, H.265, *** ***** ******* **** ** to *** **********.• ***-**** – * channels, *** *** ***, *** *** 35 *****• ***-**** – * ********, 6TB *** ***, *** *** ** watts• ***-***** – ** ********, **** max ***, *** *** *** *****

** **** ** **** ***** **** available. *** *** ******** ** ***********, because **** ****** ******* ******** *** pretty ******. * *** *********** ******* could ** * *** ***********.

Agree
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Informative: 3
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Undisclosed Integrator #11

In reply to Ethan Ace | 04/01/22 11:10pm

**** *** ** **** **** ******* WAVE, *** *** ***** **** *** embedded ******* ** ****.

** ***** ***** *** ******** ** "up-graded" ** *** *** **** ********, it ***** ** ***** ** **** your **** **** **** ** **** to ****** ** ** * ********* option ** *** *****.

Agree
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Undisclosed Integrator #9

In reply to Undisclosed Integrator #7 | 03/17/22 02:25pm

** **** ***** ****** **** ** stop ******* ** **** *** ******* can *********** **, *** ** ****** in ****** ** *** ******* *** what ********** **** **** ****. ********** these ************* ** ***** ** ** many ****** *** ******* **** ** continue **** ***** ******-***. ** ** extra ****** ******* ***** ** **** pocket ****** ***** ********** **** **** humans? ** **** ** **** ** the ****** *** *** ** ** like **** ** *** **** ** do **** ******. **** ** *******. Carry **.

Agree: 2
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Charles Baker

In reply to Undisclosed Integrator #7 | 03/31/22 05:06pm

* ***'* ******* *****-******** ** *** low *** ** *** ******** ****** here. *** *** *** ************ (**** of *** ********, ***) ** **** to **** * ***** ***** ** product ******* ** **** ******** ***-**** needs. **** "*" ****** ****** **** will ******* ****/**** ** *** ******** camera ********* ** ********* ***** *** is **** **** ****** (** *****, entry *******, **** *****, ***.). *** calcs ** *** *** **** ** most ** ***** ******** *********.

** ********** ******* ***** ******* ******** product ***% ************* ** ****** ***, and *** ******* ***** ****** ********. As *****, * ******* ***** ** strength ** ***** * ****** ************ in *** *********, ***** ***** ***** the "*" **** ** ********* ********. Analytics *** **** ************ ******, *** we *** ****** **** * ****** from * ********* **** ** *********** those ************ **** ******.

*******, ** **** **** ************ ** the ** ********, *** * ** curious ******* *** *** *****-*** ***** will *** *** ******** ******* ** Nx ** ** **** *** **** to * ****** ***-*** (*****) *******/****** VMS. ********* ***. ** ****'* *** case, ** **** ***** **** ***** recorders ***** *** ** ***.

****** **** ** **** **** ** perspective **** ** ** ********* **** by ****** *** ****** *** **** (and *** *******) ** **** ****** standardize ** * ****** ****** ************. This ******** ** ****** ** ****, support, *** ******.

Agree: 2
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Undisclosed Manufacturer #5

In reply to Charles Baker | 03/31/22 06:27pm

*** * ****** **** *** ******** NVRs. **** *** ******** ** ** used **** *** ******* ****** ***. They *** ** **** **** ******* WAVE, *** *** ***** **** *** embedded ******* ** ****.

*** ******** *** ** ****** ********* to **** ** ********* ** ****, except **** ******** ********* **** *****, whereas **** **** *** ******* ****** API *** ******* *******.

Agree: 1
Disagree
Informative: 2
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Funny

Undisclosed Integrator #11

In reply to Undisclosed Manufacturer #5 | 04/01/22 11:08pm

**** *** ** **** **** ******* WAVE, *** *** ***** **** *** embedded ******* ** ****.

* *** *** ***** **** ** embedded **** ***** *** ** *********** software ***. * **** **** ** ping *** ****** *** ** ********** how **** ** ****/*******.

******

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Jon Dillabaugh

Pro Focus LLC
03/17/22 08:25pm

***** ****. ***’* **** ** *** the **** *******!

Agree: 1
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