H.265 Licensing Fees Examined / CEO Interview

Author: Brian Karas, Published on Jul 14, 2016

Axis has repeatedly warned about H.265 licensing, most recently:

[The H.265 license model] includes a royalty on revenues generated on the content developed by any HEVC-enabled device. This royalty on content has prompted strong backlash

Is this true?

We spoke with the CEO of HEVC Advance, Peter Moller, the licensing company representing H.265 patent holders, to better understand H.265 licensing for security devices.

In this report, we examine why Axis is wrong, and break down the details of how H.265 licensing will apply to the video surveillance industry.

**** *** ********** ****** ***** *.*** *********, ************:

[*** *.*** ******* *****] ******** * ******* ** ******** ********* on *** ******* ********* ** *** ****-******* ******. **** ******* on ******* *** ******** ****** ********

** **** ****?

** ***** **** *** *** ****** *******,***** ******, *** ********* ******* ************ *.*** ****** *******, ** ****** understand *.*** ********* *** ******** *******.

** **** ******, ** ******* *** **** ** *****, *** break **** *** ******* ** *** *.*** ********* **** ***** to *** ***** ************ ********.

[***************]

0.5% ******* *** **********

*** **** ***************** *** *.*% ******* *************** ** ******** ****, ***** ************** ******** ** **** *****. ** ******* *** ******* ** the******** *** **** *****, ***** *** *** ** ****** * **** *********** ** H.265 ********** **** ********.

**** *.*% *** *** ********** ******** ** ** ******* ** companies **** *******. ** *** ********* ******* ***, ** **, this *** ***** ***** ** ***** *********, ***** *** *** have * ***-****** ******, *** *** **** ***-****** ******* *************.

*********** ** **** *** ****** ***** ** ********* *** *********** about ***** ********* ********* **** *** ********* ******** *****.

**** ****** *** **** ********** *******, *** ********** ** ********

***** **** ******** ******* ** *** ********** ** *** ******* requirements, **** ****** **** ***** *****, ********* *** ***.** ************ ***** ***** *****-***** ********* *** ***** ********-******* ************, and **** ******** **** ***** ******* ** ******** ****** ***** were ********** "***-********** *****" *** *** ********** ** *** ********* fees ****** *** ******-**** ******* *** *** ******* ******* (********* below).

Licensing *** ******** *** ********

*** **** ******* ******** ***-**** **** *** ******** *******, ** software *************, **** ********* ** *.*** ******* ***/** ******* ********. These **** **** **** ** ******* ** *** "********* **** and ***** *******" ********. ** ** * ***-**** ***, *** is ***** ** *** ******* *** ******* ***** **, ********** of ***** ** ** ************.

******** ******* **** ****** * *********, ***** *** ***** ** the ***** *****, *** * *** $*.** ***. ****** * countries, ***** *** *** *** ****** ** ****** *, **** a *** $*.**/****** ***.

***** ****** * ****** *** ******** ** *** ****** *** security, ********** ****** * ********* ******* *****, ******, *****, ****** and ***** ******. *******, ******** **** ** ***** *** **** sold **, *.*., *** ** ** ** ***** ***** *** higher ****** * ****.

*** ********* **** *** ***** ******* ******** *** * ******* annual ******* *** ** ***$**,***,***.

******** ****** ********* *******

******* *** * ****** ******* ***, ********** ** ****.** ************ ***** ***** *****-****** ******** ******* *** **** ******** these **** ***** * ****** ***, **** ** **** ******* multiple *******, ******** *******, ***** *******, ** *** ***** *******.

******** ******** ********* *******

********* ** *** ***, *** ********* ***** *** * ******* fee *** ******** ******, ********** ** ****** ** ********* *******, or ********* *******.

*** ******* ***** **** ** *.*** ******* ******** ** ***** software, ***** ******* * ******** ******* *** **** ****** ************. When ** *** ******* *** **** *** ****** ******** ** typically *******-**** **** *** ************, *** ************* *** *** ****** tracked, *** *** ********* ***** *** ** *********** ******* *** stated "** *** *****, ** ***** **** ** **** ***** ** find * ********** *** ******** ********."

First **,*** ******* ******** *** ****

********* ****** *** **** ********* ********** ** * ********* "******** owing ********* ** **** **** $**,*** ******** ** *** **** to ******* * ******* *********, ******* ** ******* **********". ****, in *******, ***** **** *** ****** ************ (***** ********* **** than ~**,*** ******* ********) ***** *** *** *** *.*** ********* fees *** ******** *******.

Caveats ** *** *******

**** ********* ** **** ****** ********* ******-**** *******, ** ***** are **** **** ******* ********* ** "** **********" ***** *** companies ************ *.*** ****/****** ********, *** ********** *** **** ******* logo ** ******* *********. ****** **** *** ***** *** ********* that ********* ********** ******** ** ********, ** *** ********** ***-********* for ***** *******.

******* ******* ****** *** ** ******** *.*** ********

***** **** *************, **** ** *********, ************* ************** *** ******* **** (*** ******* ****) ** *.*** ******** to *.***, ***** ****** ** ** ******** ***** *** ** when ***** **** *** **********, ** **** *** ***** ***** will **. ************, ******** *********, ******* ***** *****-****** ** **-**** installed *************, ****** *** **** ************* ** ********* ********* **** for ************ *.*** ******** ** ******** ************* ** ***** ********, as *** **** ******* *** **** ** ***** ***** *** no ******* **** *** ********* ******** ****** *****.

** ***** ********* ************* *** *** ******* ** *.*** ********* requirements *** ***** ******** ** ******* **** ******* ** **** questions ** *** ******** *** ** *** ****.

*** ** **** *****, ***** ****** *** *.*** ******** ******, e.g., ******* (****** **** ** ** ********** *** *******) *** H.264 ***** ****** ***** * ****** ****** ********** ******* **** to ******* / *** *.***.

Comments (6)

Undisclosed 1

| 07/14/16 06:01pm

*** ********** **** **** ******* ****'* ******* ***** ********** *** MPEG **.

*** *** **** ** ** *** ******* **** ******* *.*** royalties ***** *** ** **** *** ******* *** *** *** first ****** ********* *** *.***. **** ******* *** ******** **** of *** ********** ** **** ** *** **** ** *************.

** *** *****, *** ******** ** **** ****** * ******* from *** **** *** **** *** **** *** **** *** from *******.

Peter Moller

In reply to Undisclosed 1 | 07/14/16 09:56pm

** ********** ***** ******** *** ** **** ******* *** ****** the **** ** *** *** ***** *** **** *******. *** issue ** **** ** ****'* ****** ****** *** ************. ****** note **** ** ***’* **** **** ** ** * ********** but ****** ** * ************* ****** **** *************. *** ******** are ***** ******** *** ***** * **** ****** ****** **** our ******* ** *** ****** **** **** ****** ****** ******* the **** ** ******* ****** ***** ***** ***** * **** they **** **** **. **** ******* ***, ** ****, **** because **** *** ****** ****** *** *** ******* **** **** LA ******** * ‘*******’ **** **** *** ***** ** **** patent ****** *** ****** ***** *** **** ***** *** ******* a **** **** ******** ** *** ****** *****. ** ******* that **** ******* **** ******* **** *******. *** ***** ****** two ******* ***** ***** *** ** ** ********* ** ****** one ****** ****, ** ** ****** ********* *** **** ********* than ****** ** ******* ******** ********* ******* *****.
**** ******
***
**** *******

Undisclosed 1

In reply to Peter Moller | 07/14/16 10:24pm

****** *****.

**** ******* *** ****** **** ****** *** **** ******* *** other? **** ****/**** **** ** **** ****?

**** ***, ** **** *******, *** ************* ** *********** ******* both *****? **** **** ****** * ***** ****** ** ***?

Peter Moller

In reply to Undisclosed 1 | 07/15/16 01:33pm

**** ****** **** ********* ****** * ******* ** * ********* set ** ********* *******. ** ** *** ****** * ******* determines ** ***** * ******* ** **** ** ***** ******** sets ** ******* **** ***, **** ***** **** ** **** both ****** *****. * ***** **** **** **** ******* *** offered *** *********** *** *** ** *** **** ** ********* to **** *** **** ******* ****** **** **** ** ****** in *** ******* **** *********. ** **** *** ** ****** then ********* ***** **** **** ** **** *** **** ******* patent **** ** ****** * ******* ** **** **** ** patents.

********** ***********, ****** **** **** *********** *** *** **** **** pools, ****** *********** *** *** **** ****** ****. **** **, they **** ***** * ******** ** ****** ****. * ******* the ************* ** *********** *** ***** * ******** ** ****** pool ** **********. ** ** ** ************* **** *********** *** a ********** ****** ********* ** ********* *******, ** ** **** sought ******** **** ********* ** **** ****** ******** *** ** companies ********** **** ****** * ******* ** ***** *******, **** I ***** ****** *** ******* **** ***** **** ** ******. In *** *****, *** ********* ***** ** *********** ** * professional ************ *** * **** ** ***** **** **** **** act *********** *** *** ****** ******** ** **** **********. *** who *****, ***** **** **** ********** *** ****** ** **** either **** ******* ** **** ** ** *** ******.

Undisclosed 1

In reply to Peter Moller | 07/15/16 04:20pm

********** ***********, ****** **** **** *********** *** *** **** **** pools, ****** *********** *** *** **** ****** ****. **** **, they **** ***** * ******** ** ****** ****. * ******* the ************* ** *********** *** ***** * ******** ** ****** pool ** **********.

****** *****.

* *** ****** ******* ** ***** *** ***** *******, ***** contains * **** ****** ** *******:

*********** ********* **** *** **** ******* **** ** ****** ****** LICENSING ** *** **** ** *********

Youngmu Kim

| 07/28/16 04:03am

**** *********** *******.

**** ****** *** **** ******.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
Milestone Ends Development of "Enterprise" VMS on Sep 22, 2016
Milestone 'Enterprise' was one of the first enterprise video management software offerings, selected by many early adopters of IP video. However,...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...
Tagged RFID Object Search Recorded Video on Sep 20, 2016
Video analytics has gotten fairly good at tagging people in video, but it does not solve the problem of finding items like specific merchandise or...
Milestone Kills Go, Slashes Express Pricing, Launches Enhanced Version Free on Sep 12, 2016
Milestone is shaking up the industry again with enhanced free software and a major price drop. 6 years ago, Milestone launched their first free...
Axis / Canon Launch 20MP Avigilon Rival on Sep 12, 2016
For years, Avigilon has essentially owned the 'super high resolution' single imager market. And Axis has resisted, most famously in 2012, when...
OpenEye Launches Own Cloud VMS on Sep 07, 2016
OpenEye has been shipping security recording solutions since 2001, yet has remained mostly behind the scenes, OEMing their solution to more...
Pelco Optera 270° Camera Tested on Sep 06, 2016
Multi-imager cameras are typically 180° or 360°. Pelco has released a fixed 270° versions of their Optera intended to cover exterior building...
Lenel Partners Angry, Lenel Does Not Care on Sep 01, 2016
Even more than Arecont, one manufacturer stands out for consistent complaints - Lenel. Over the past few years, no manufacturer has had more...
Panoramic Camera (Fisheye / Multi-Imager) Guide on Aug 31, 2016
Panoramic cameras, including fisheyes and multi-imagers, have become increasingly widespread, with most manufacturers offering fisheyes and an...

Most Recent Industry Reports

Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
VLANs for Video Surveillance on Sep 26, 2016
Many people confidently say to 'use VLANs' as an answer to IP video networking problems and as a way to signal expertise. But how should VLANs be...
Ambarella CEO Admits H.265 and 4K Not Popular on Sep 26, 2016
Ambarella is the main chip provider for high-end surveillance cameras driving higher resolution and new CODECs. While Ambarella has been pushing...
Nest Cam Outdoor Tested on Sep 23, 2016
After years of claiming an outdoor model was "coming", addressing their biggest user demand, Nest has finally released their Outdoor Camera, an...
ACTi Refuses Race To The Bottom, Shifts To Solutions on Sep 23, 2016
The original low cost IP camera disruptor was ACTi. Back in the 2008 - 2010 time frame, Taiwanese manufacturer ACTi challenged the Western and...
You Get Robbed, Canary Will Pay You Up To $1,000 on Sep 22, 2016
Canary is trying to break the status quo in DIY security, first by raising over $40 million, and now a revamp of their monthly services package...
Milestone Ends Development of "Enterprise" VMS on Sep 22, 2016
Milestone 'Enterprise' was one of the first enterprise video management software offerings, selected by many early adopters of IP video. However,...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...
Access Control Course Fall 2016 on Sep 22, 2016
IPVM offers the most comprehensive access control course in the industry. Unlike manufacturer training that focuses only on a small part of the...
Totally Wireless IP Camera (IPVideo Corp NomadHD) on Sep 21, 2016
Wireless battery powered cameras have been a surveillance pipe dream for years, limited by camera power consumption, battery technology, and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact