Gun Detection Analytics Are Here, Says Startup

Author: Brian Rhodes, Published on Jul 03, 2014

A timely innovation, or cashing in on tragedies?

A new video analytics company is touting its 'gun detection' analytics that can trigger as soon as a weapon is drawn, potentially alerting authorities in seconds and saving lives.

Are they crazy, or will this be a powerful defense against active shooters and lower the risk of gun violence? We spoke with the company and take a look at its features, pricing and positioning inside.

* ****** **********, ** ******* ** ** *********?

* *** ***** ********* ******* ** ******* *** '*** *********' analytics **** *** ******* ** **** ** * ****** ** drawn, *********** ******** *********** ** ******* *** ****** *****.

*** **** *****, ** **** **** ** * ******** ******* against ****** ******** *** ***** *** **** ** *** ********? We ***** **** *** ******* *** **** * **** ** its ********, ******* *** *********** ******.

[***************]

Overview ******

*** ***** **** ***** ************ ********'* ******* ********* ********. *** red ***** ***** ********* *** ******** ** *** *** **** the ******, *** ******** ***** ** *** *** *******, *** the ********** ******** **** * ******* ** **********:

********'* ************,*********, ****** *** ******** ****** ********** ** *** ****; ********, rifles, ** ******** *****. **** ***** ***** ** *** **** demo ** '******* ******' ******** ** *** ******** ** *** previous ****:

Key **************

*** ******* *** ******** ************ ** *** ******* ******** **** SafeZone. ** * *******, ******* **** ****:

  • **** ** ****** ********** (** *** ******)
  • ***** ** *******
  • ******* ********* ******
  • ***** *** ********: *** ******* ********* *** *** ** **** as "*********, *** **** ** ******** ** ********** ****** *****"
  • *** ***** *********** ******* (*** ** **** ************* *****)
  • ******* *** ********* ******* ** * ****** ** ** **** above ****** (******** '*** ********* *****, *** ******* *****'.)

******** ******* ** * ********** ****** (****** ********) ********** '************ GPUs' **** *** ****** ** ** *** *** ***** **********. At ******* ********************, *** ******** *** ******* ** ******* ** **** **********.

*******

******** ** ********* ******** ** ******** ************. *** ******* ********** **** ***** ******* ******* ** ******** needs *** **** ***********, *** ****** **** ** ~$**** *** camera *** **** ***, *** ************ $*** *** **** *** software ***********.

******* ******** ******** *** ******** ******** ********, ********** ********, ************* and *********** **********.

Secret *****?

***** *** **** ******, ** ******* *** ****** ** **** how ******** ***** ******** *** ** * *****, *** ***** alarming ** ****** ***** '**** * **********' *** *******. ******** responded ****:

"[** ***] * ****** ********* **************-***** ****** **** ********** ***** primarily, *** ***** ** **** ******** **. *** ****** ******* classifier *** ********* "***" *** ********** ******* * ********** *** an **."

*** ******* **** ******* *** ******** **** "******** *********** *** **** **** *** ********" *** ******** "*** **** *********** ** ****** ******* ******** **** *****".

Buying ********

********* ** *** ********* ****** ** ********. *** *****, *******, configuration, *** ******* **** **** **** *** *******, **** ** plans ** ****** ** ******* *******. *** ******* ****** **** is ** **** ******* ** *** ************* *** ************* ******** for **** *****, **********:

"******** *********** *** ************ ******* **** ******** ********* ********** *** each ******. ******* **** ** ******** ***** ********, ********, *** optics *** ******** ** *****-******** *************** **** ******** ** ******** to ****** **."

**** **** **** ****** ******** ******* ** ************* ***** ** needed, *** **** **** **** * ********'* ******** ************ ****** if ******. ******** **** **** ********* ******* "***** **** ********** **** **** ******* **** ********, ****** *** the *********** ** **** ******, *** * **** ** *-**** addresses *** **** ******* ******* ** ** ******** **** ******** detects * ******."

How **** ******?

********* ** ***** ** **********, **** **** ** **** ***? While *** ****** ** ************ **** ***** ** ******** ** the ****** ********* ********** *** ******* ** ** ****** *******, it **** *** ********* ******** **** ** *** ****** ** more ********* **** ******* ********.

******, ** *** ******* ******* *** * ******* *****, ****** on ******* **** **** ****** ***** ****** ******* ** ****** verification. ** **** *****, *** ***** *********** *** *** ****** ** *** ***** **** ****** ** a ******** ********* ** ******* **** ***** *********.

***** **********

** **** **********, **** ******* ***** *** **** ** ********* is ****, **** *** ****** ******. *** ********* **** * real *** ** ****** ** ***** ** * ******** ******* camera ** ****** **** *** - **** * ****, ******* longer.

** ********, **** ** *** ****** ** ********* ******** *** only ***** ****** **** * ****, **** ***** ** ** false ****** *** ***** ***** *** - * ***** **** would ***** **** ********* ** **** ***** ** *** *********.

**** ** * *********** ***** *** *** ******** **** ******** to ******** ********* **** ******.

Missed ****

***** **** **** ** ********, ****** *** ****** *** ****** *********** *** **** **** objects **** **** (*******, *****, *** ******, ***.), ** ** also * ******* ** *** ********* **** ** ******** * real ***** ***.

Going ** **** ********

** *****, ******, *** ********* ** *** ** *** ***** hopes *** ******** ********, ** ** ****** **** *** ******* will **** ******** *** ******* *********.

Comments (11)

What about pop-tarts chewed into the shape of a gun?

Or, just pointing out a pretty bird to a class-mate? Finger-pointing constitutes an assault weapon these days.

I can only imagine the number of false alarms this will produce.

Given that trained police officers often have a hard time distinguishing a firearm, I am suspect about this system.

In the given demos, there are no other people around, giving a clear view.

I'll put on my 'companies are buying the government' tin foil hat and say that they'll advertise this, get it on the news, lobby congress to require it, and make a @#$% ton of money.

Next time anyone draws a gun and shoots up a place, we will see the media and the family's declaring that this would have saved them.

At $4,000 per camera, a college campus with 1000 cameras would need $4 million to start with. I see people taking cameras down rather than being forced to have that expense.

Even if this product works 100% as advertised, it is difficult seeing the value for the expense.

If a guy is brandishing a gun out in the open, he is most likely seconds away from using it. At best this system warns me seconds ahead of time? ...that's not much early response to be gained by this analytic.

With the substantial analysis of recent mass-shootings, I'm not sure I have heard anyone claim the problem is instant notification and awareness of the shooter.

Even if this product works 100% as advertised, it is difficult seeing the value for the expense.

If it works 100% as advertised, it is actually easy to see the value for the expense. NONE!

Can anyone explain what they are even claiming on their critical, make-or-break page, titled "How Does SafeZone Save Lives?".

This is a recreation of the page, my comments in <italics>

How Does SafeZone Save Lives?

What would happen today if an armed gunman or gunmen attacked a building where you are, or where your children are, or where your employees are? Would an effective response be launched and prevent the loss of lives?

<The implication is no. Note: the promise of an Automatic Threat Response by the title of the picture>

Here is a video of a simulated gunman attack on a public meeting space

In this video clip, the gunman is present for approximately 60 seconds. If this were a real attack with a full room of people, dozens of people would have been hurt.

<Agreed. But what can be done to save them?>

So how does this scenario change with SafeZone?

Here are the results possible with SafeZone detection and response support

The threat is detected and a response is launched in 10 seconds, before an attack can be mounted. <I see no response launched! Or if one is it's certainly not stopping the mounting of the attack, which continues in all windows unabated!> Responders would have a chance to engage the gunman, potential victims would be alerted of the gunman's presence, and automatic defensive systems (such as door locks) could be engaged.

<Were some doors locked, somewhere? What am I missing?>

Well, that's just in that there scenario! They have more analytics that regular folk might find handy:

I'm sure y'all had this one happen to you: You just finish installing a ski slalom pole in the middle of your front, corner view yard in July, and then your onry neighbor has the nerve to walk right up to it in broad daylight and graffiti all over it. But that never has to happen again...

It looks easy nuff to detect graffiti in broad day light 10 feet away from you with a straight on FOV, but have another gander, the scene is a might bit tricky. Watch how the analytical thing will not be distracted by the possible garbage digger (who doesn't seem to mind the graffitist) nor by the seasick tilt of the whole apparently "crooked" street.

Disclaimer: I am being facetious here, and am really not impressed with this at all. Are y'all?

Did the company itself give an estimated false/missed alarm percentage. If they refuse to give one, or say it's 100% accurate, you know that it's probably bunk.

Watch the rifle detection video. It appears as if the analytic will only detect an object as a rifle if it is held in a firing position (parallel to the ground). And even then, it doesn't maintain a lock on the rifle once it has been detected as such, reacquiring, then losing the target box continuously as the shooter moves down range.

Below is another video from these guys showing how their analytic can tell that a broom isn't a rifle. But it has problems telling that a rifle is a rifle too... :)

Notice the difficulty the analytic has in detecting (and reacquiring) the actual rifle unless the rifle is held (in a firing position) perpendicular to the camera... i.e. if the rifle is pointed at the camera (or in any direction except sideways to the camera) the analytic won't recognize it as a rifle.

So, some dudes got together and catalogued pictures of known firearms (from a side view perspective only apparently), built an analytic to look for these images in camera FOVs, and claim they have a firearm detector that is worth $4K/camera.

As Brian already mentioned, even if it worked flawlessly and immediately identified every firearm in a FOV, what is the 'value' of such a thing?

Keep in mind that any funds spent on these types of gimmick (imo) solutions are not being spent on other security 'things' that actually possess value. So, a case can be made that 'solutions' such as these actually come with a negative value.

...so we expect that the product will draw interest and perhaps heartache.

Why heartache, because they will deploy it and a situation will ensue where it was needed but failed to 'perform'? More likely would be deployment followed by false broom alarms leading to heartburn.

Liked the "Going to Draw Interest" bit.

Pun Score: B+

This is the Redeemed Rambo deployed by helicopter in Southeast Asia, fighting the good fight by Uzing any and every means to bring the boys back home:

And Ari and I* would appreciate his good image not be sullied by yet another association with an agressively stupid active shooter product.

*Possibly Marty also, though he might have just been messin' with us.

Now hold on just a sec, before you BRate BRhodes, you might take a lil look see at yonder rectangle. On account of it not being all red boxed, like all the other clearly contrasted guns are. That means it identifies the weapon, but has also id's the possessor!

And that new-fangled Rambolytic detector is thrilled to see Mr. Balboa give somebody a buzz cut or even help move a bullet-proofed bookshelf in front of a grammar school door.

You see the Rock ain't the disease, he's the cure...

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

OpenALPR Acquired By Mysterious Novume on Mar 13, 2019
Startup OpenALPR has been acquired by Novume, a company virtually unknown in the industry. While there are many LPR providers (see our directory),...
BCDVideo Expansion And Switch From HP To Dell Examined on Mar 11, 2019
BCDVideo says they have more than tripled revenue in the past 5 years and are continuing to grow, powered most recently by switching their lead...
Church Technology Director Security Interview on Mar 07, 2019
With 40+ years of experience in IT from a wide array of verticals, including US and foreign military, and large corporate and industrial settings,...
Police Department Surveillance Manager Interview on Feb 28, 2019
Former Memphis PD Surveillance Manager, Lt. Joseph Patty retired months ago, but kept busy during his decades on the force, working to build up...
BluB0x Company Profile on Feb 20, 2019
BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry. We originally reported on them in 2015. At the...
Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...
ONVIF Video Surveillance Tutorial on Jan 29, 2019
ONVIF is well known within the surveillance industry as an interface to connect IP cameras and VMS systems. However, new users may find it...
Verkada Cloud VMS/Cameras Tested on Jan 28, 2019
Verkada is arguably the most ambitious video surveillance startup in many years. The company is developing their own cameras, their own VMS, their...
Dahua China Significant Job Cuts on Jan 28, 2019
Dahua China has cut a significant number of jobs in the past few months, according to numerous sources. This is a significant shift from Dahua's...

Most Recent Industry Reports

Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...
Hanwha Tax Evasion Probe, Camera Division Implicated on Mar 19, 2019
A Hanwha group subsidiary was raided as part of a tax evasion probe. While a Korean news media report listed the raided entity as 'Hanwha...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Retired Mercury President Returns As Open Options President on Mar 18, 2019
Open Options experienced major changes in 2018, including being acquired by ACRE and losing its President and General Manager, John Berman who...
Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
Hikvision Favorability Results 2019 on Mar 18, 2019
Hikvision favorability results declined significantly in IPVM's 2019 study of 200+ integrators. While in 2017 Hikvision's favorability was...
ONVIF Favorability Results 2019 on Mar 15, 2019
In the past decade, ONVIF has grown from a reaction to the outside Cisco-lead PSIA challenge, to being the de facto video surveillance standard...
Installation Course - Last Chance on Mar 14, 2019
This is the last chance to register for the March Installation course. This is a unique installation course in a market where little practical...
City Physical Security Manager Interview on Mar 14, 2019
This physical security pro is the Physical Security Manager for the City of Calgary. He is a criminologist by training with an ASIS CPP credential....
US Drafting Separate Rule for NDAA Dahua/Hikvision 'Blacklist' on Mar 14, 2019
The most debated provision of the NDAA ban of Dahua, Hikvision, Huawei, et al. is the so-called 'blacklist' provision which would ban any company...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact