Gun Detection Analytics Are Here, Says Startup

By: Brian Rhodes, Published on Jul 03, 2014

A timely innovation, or cashing in on tragedies?

A new video analytics company is touting its 'gun detection' analytics that can trigger as soon as a weapon is drawn, potentially alerting authorities in seconds and saving lives.

Are they crazy, or will this be a powerful defense against active shooters and lower the risk of gun violence? We spoke with the company and take a look at its features, pricing and positioning inside.

* ****** **********, ** cashing ** ** *********?

* *** ***** ********* company ** ******* *** 'gun *********' ********* **** can ******* ** **** as * ****** ** drawn, *********** ******** *********** in ******* *** ****** lives.

*** **** *****, ** will **** ** * powerful ******* ******* ****** shooters *** ***** *** risk ** *** ********? We ***** **** *** company *** **** * look ** *** ********, pricing *** *********** ******.

[***************]

Overview ******

*** ***** **** ***** demonstrates ********'* ******* ********* analytic. *** *** ***** below ********* *** ******** of *** *** **** the ******, *** ******** speed ** *** *** shooter, *** *** ********** interval **** * ******* is **********:

********'* ************,*********, ****** *** ******** alarms ********** ** *** type; ********, ******, ** shotguns *****. **** ***** below ** *** **** demo ** '******* ******' compared ** *** ******** in *** ******** ****:

Key **************

*** ******* *** ******** requirements ** *** ******* combined **** ********. ** a *******, ******* **** have:

  • **** ** ****** ********** (no *** ******)
  • ***** ** *******
  • ******* ********* ******
  • ***** *** ********: *** company ********* *** *** of **** ** "*********, but **** ** ******** on ********** ****** *****"
  • *** ***** *********** ******* (but ** **** ************* given)
  • ******* *** ********* ******* at * ****** ** 10 **** ***** ****** (although '*** ********* *****, but ******* *****'.)

******** ******* ** * customized ****** (****** ********) containing '************ ****' **** can ****** ** ** 100 *** ***** **********. At ******* ********************, *** ******** *** support ** ******* ** 720p **********.

*******

******** ** ********* ******** to ******** ************. *** ******* ********** that ***** ******* ******* on ******** ***** *** site ***********, *** ****** MSRP ** ~$**** *** camera *** **** ***, and ************ $*** *** year *** ******** ***********.

******* ******** ******** *** required ******** ********, ********** services, ************* *** *********** validation. 

Secret *****?

***** *** **** ******, we ******* *** ****** on **** *** ******** picks ******** *** ** a *****, *** ***** alarming ** ****** ***** 'like * **********' *** example. ******** ********* ****:

"[** ***] * ****** developed **************-***** ****** **** recognizes ***** *********, *** color ** **** ******** in. *** ****** ******* classifier *** ********* "***" the ********** ******* * broomstick *** ** **."

*** ******* **** ******* the ******** **** "******** *********** *** **** guns *** ********" *** ******** "*** **** *********** ** silver ******* ******** **** black".

Buying ********

********* ** *** ********* dealer ** ********. *** sales, *******, *************, *** support **** **** **** the *******, **** ** plans ** ****** ** outside *******. *** ******* claims **** ** ** part ******* ** *** customization *** ************* ******** for **** *****, **********:

"******** *********** *** ************ testing **** ******** ********* capability *** **** ******. Factors **** ** ******** scene ********, ********, *** optics *** ******** ** scene-specific *************** **** ******** is ******** ** ****** to."

**** **** **** ****** suitable ******* ** ************* labor ** ******, *** will **** **** * customer's ******** ************ ****** if ******. ******** **** that ********* ******* "***** **** ********** **** area ******* **** ********, allows *** *** *********** of **** ******, *** a **** ** *-**** addresses *** **** ******* numbers ** ** ******** when ******** ******* * threat."

How **** ******?

********* ** ***** ** advertised, **** **** ** gain ***? ***** *** matter ** ************ **** could ** ******** ** *** system ********* ********** *** firearm ** ** ****** shooter, ** **** *** guarantee ******** **** ** any ****** ** **** effective **** ******* ********.

******, ** *** ******* already *** * ******* drawn, ****** ** ******* **** **** likely ***** ****** ******* ** visual ************. ** **** point, *** ***** *********** *** *** ****** of *** ***** **** likely ** * ******** indicator ** ******* **** video *********.

***** **********

** **** **********, **** schools ***** *** **** of ********* ** ****, guns *** ****** ******. The ********* **** * **** gun ** ****** ** front ** * ******** enabled ****** ** ****** very *** - **** a ****, ******* ******.

** ********, **** ** the ****** ** ********* accurate *** **** ***** ****** once * ****, **** would ** ** ***** alarms *** ***** ***** one - * ***** that ***** ***** **** operators ** **** ***** in *** *********.

**** ** * *********** issue *** *** ******** that ******** ** ******** extremely **** ******.

Missed ****

***** **** **** ** many****, ****** *** ****** and ****** *********** *** warp **** ******* **** like (*******, *****, *** angles, ***.), ** ** also * ******* ** the ********* **** ** identify * **** ***** gun.

Going ** **** ********

** *****, ******, *** detection ** *** ** the ***** ***** *** security ********, ** ** expect **** *** ******* will **** ******** *** perhaps *********.

 

Comments (11)

What about pop-tarts chewed into the shape of a gun?

Or, just pointing out a pretty bird to a class-mate? Finger-pointing constitutes an assault weapon these days.

I can only imagine the number of false alarms this will produce.

Given that trained police officers often have a hard time distinguishing a firearm, I am suspect about this system.

In the given demos, there are no other people around, giving a clear view.

I'll put on my 'companies are buying the government' tin foil hat and say that they'll advertise this, get it on the news, lobby congress to require it, and make a @#$% ton of money.

Next time anyone draws a gun and shoots up a place, we will see the media and the family's declaring that this would have saved them.

At $4,000 per camera, a college campus with 1000 cameras would need $4 million to start with. I see people taking cameras down rather than being forced to have that expense.

Even if this product works 100% as advertised, it is difficult seeing the value for the expense.

If a guy is brandishing a gun out in the open, he is most likely seconds away from using it. At best this system warns me seconds ahead of time? ...that's not much early response to be gained by this analytic.

With the substantial analysis of recent mass-shootings, I'm not sure I have heard anyone claim the problem is instant notification and awareness of the shooter.

Even if this product works 100% as advertised, it is difficult seeing the value for the expense.

If it works 100% as advertised, it is actually easy to see the value for the expense.  NONE!

Can anyone explain what they are even claiming on their critical, make-or-break page, titled "How Does SafeZone Save Lives?". 

This is a recreation of the page, my comments in <italics>

How Does SafeZone Save Lives?

What would happen today if an armed gunman or gunmen attacked a building where you are, or where your children are, or where your employees are? Would an effective response be launched and prevent the loss of lives?

<The implication is no. Note: the promise of an Automatic Threat Response by the title of the picture>

Here is a video of a simulated gunman attack on a public meeting space

In this video clip, the gunman is present for approximately 60 seconds. If this were a real attack with a full room of people, dozens of people would have been hurt.

<Agreed. But what can be done to save them?>

So how does this scenario change with SafeZone?

Here are the results possible with SafeZone detection and response support

The threat is detected and a response is launched in 10 seconds, before an attack can be mounted. <I see no response launched! Or if one is it's certainly not stopping the mounting of the attack, which continues in all windows unabated!> Responders would have a chance to engage the gunman, potential victims would be alerted of the gunman's presence, and automatic defensive systems (such as door locks) could be engaged. 

<Were some doors locked, somewhere? What am I missing?>

Well, that's just in that there scenario! They have more analytics that regular folk might find handy:

I'm sure y'all had this one happen to you: You just finish installing a ski slalom pole in the middle of your front, corner view yard in July, and then your onry neighbor has the nerve to walk right up to it in broad daylight and graffiti all over it. But that never has to happen again...

It looks easy nuff to detect graffiti in broad day light 10 feet away from you with a straight on FOV, but have another gander, the scene is a might bit tricky. Watch how the analytical thing will not be distracted by the possible garbage digger (who doesn't seem to mind the graffitist) nor by the seasick tilt of the whole apparently "crooked" street.

Disclaimer: I am being facetious here, and am really not impressed with this at all. Are y'all?

Did the company itself give an estimated false/missed alarm percentage. If they refuse to give one, or say it's 100% accurate, you know that it's probably bunk.

Watch the rifle detection video. It appears as if the analytic will only detect an object as a rifle if it is held in a firing position (parallel to the ground). And even then, it doesn't maintain a lock on the rifle once it has been detected as such, reacquiring, then losing the target box continuously as the shooter moves down range.

Below is another video from these guys showing how their analytic can tell that a broom isn't a rifle. But it has problems telling that a rifle is a rifle too... :)

Notice the difficulty the analytic has in detecting (and reacquiring) the actual rifle unless the rifle is held (in a firing position) perpendicular to the camera... i.e. if the rifle is pointed at the camera (or in any direction except sideways to the camera) the analytic won't recognize it as a rifle.

So, some dudes got together and catalogued pictures of known firearms (from a side view perspective only apparently), built an analytic to look for these images in camera FOVs, and claim they have a firearm detector that is worth $4K/camera.

As Brian already mentioned, even if it worked flawlessly and immediately identified every firearm in a FOV, what is the 'value' of such a thing?

Keep in mind that any funds spent on these types of gimmick (imo) solutions are not being spent on other security 'things' that actually possess value. So, a case can be made that 'solutions' such as these actually come with a negative value.

...so we expect that the product will draw interest and perhaps heartache.

Why heartache, because they will deploy it and a situation will ensue where it was needed but failed to 'perform'? More likely would be deployment followed by false broom alarms leading to heartburn.

Liked the "Going to Draw Interest" bit.

Pun Score: B+

This is the Redeemed Rambo deployed by helicopter in Southeast Asia, fighting the good fight by Uzing any and every means to bring the boys back home:

And Ari and I* would appreciate his good image not be sullied by yet another association with an agressively stupid active shooter product.

*Possibly Marty also, though he might have just been messin' with us.

Now hold on just a sec, before you BRate BRhodes, you might take a lil look see at yonder rectangle. On account of it not being all red boxed, like all the other clearly contrasted guns are. That means it identifies the weapon, but has also id's the possessor!

And that new-fangled Rambolytic detector is thrilled to see Mr. Balboa give somebody a buzz cut or even help move a bullet-proofed bookshelf in front of a grammar school door.

You see the Rock ain't the disease, he's the cure...

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Directory of 68 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Vivotek "Neural Network-Powered Detection Engine" Analytics Tested on Sep 17, 2019
Vivotek has released "a neural network-powered detection engine", named Smart Motion Detection, claiming that "swaying vegetation, vehicles passing...
ASIS GSX 2019 Final Show Report on Sep 12, 2019
IPVM went to Chicago for ASIS GSX 2019, with many exhibitors disappointed about traffic and the exhibitor schedule changing next year. However,...
AI Video Surveillance (Finally) Goes Mainstream In 2020 on Sep 03, 2019
While video surveillance analytics has been promoted, hyped and lamented for nearly 20 years, next year, 2020, will be the year that it finally...
Scylla AI Video Analytics Company Profile on Aug 29, 2019
Scylla, an AI analytics startup, says they are targeting 1 Billion dollar valuation in 5 years and it "is not rocket science" to detect weapons and...
Anyvision Facial Recognition Tested on Aug 21, 2019
Anyvision is aiming for $1 billion in revenue by 2022, backed by $74 million in funding. But does their performance live up to the hype they have...
JCI Sues Wyze on Aug 21, 2019
The mega manufacturer / integrator JCI has sued the fast-growing $20 camera Seattle startup Wyze. Inside this note: Share the court...
Verkada People And Face Analytics Tested on Aug 16, 2019
This week, Verkada released "People Analytics", including face analytics that they describe is a "game-changing feature" that "pushes the...
Dahua Analytics+ Tested on Aug 07, 2019
Dahua's analytics have performed poorly in past shootouts. But now, they claim their new Analytics+ "algorithms significantly improve accuracy and...
Honeywell Speaks On NDAA Ban, New Non-Banned Cameras and Cybersecurity on Aug 06, 2019
For years, Honeywell has depended on Dahua, a company with a poor cybersecurity track record and now banned by the US NDAA, for the development and...

Most Recent Industry Reports

ONVIF Suspends Huawei on Sep 20, 2019
Huawei has been 'suspended', and effectively expelled, from ONVIF so long as US sanctions remain on the mega Chinese manufacturer. Inside this...
Open Access Controller Guide (Axis, HID, Isonas, Mercury) on Sep 19, 2019
In the access control market, there are many software platforms, but only a few companies that make non-proprietary door controllers. Recently,...
Axis Perimeter Defender Improves, Yet Worse Than Dahua and Wyze on Sep 19, 2019
While Axis Perimeter Defender analytics improved from our 2018 testing, the market has improved much faster, with much less expensive offerings...
Directory of 68 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Uniview Prime Series 4K Camera Tested on Sep 18, 2019
Is the new Uniview 'Prime' better than the more expensive existing Uniview 'Pro'? In August, IPVM tested Uniview 4K 'Pro' but members advocated...
US Army Base To Buy Banned Honeywell Surveillance on Sep 17, 2019
The U.S. Army's Fort Gordon, home to their Cyber Center of Excellence, has issued a solicitation to purchase Honeywell products that are US...
Vivotek "Neural Network-Powered Detection Engine" Analytics Tested on Sep 17, 2019
Vivotek has released "a neural network-powered detection engine", named Smart Motion Detection, claiming that "swaying vegetation, vehicles passing...
Schmode is Back, Aims To Turn Boulder AI Into Giant on Sep 16, 2019
One of the most influential and controversial executives in the past decade is back. Bryan Schmode ascended and drove the hypergrowth of Avigilon...
Manufacturers Unhappy With Weak ASIS GSX 2019 And 2020 Shift on Sep 16, 2019
Manufacturers were generally unhappy with ASIS GSX, both for weak 2019 booth traffic and a scheduling shift for the 2020 show, according to a new...