Gun Detection Analytics Are Here, Says Startup

By: Brian Rhodes, Published on Jul 03, 2014

A timely innovation, or cashing in on tragedies?

A new video analytics company is touting its 'gun detection' analytics that can trigger as soon as a weapon is drawn, potentially alerting authorities in seconds and saving lives.

Are they crazy, or will this be a powerful defense against active shooters and lower the risk of gun violence? We spoke with the company and take a look at its features, pricing and positioning inside.

* ****** **********, ** cashing ** ** *********?

* *** ***** ********* company ** ******* *** 'gun *********' ********* **** can ******* ** **** as * ****** ** drawn, *********** ******** *********** in ******* *** ****** lives.

*** **** *****, ** will **** ** * powerful ******* ******* ****** shooters *** ***** *** risk ** *** ********? We ***** **** *** company *** **** * look ** *** ********, pricing *** *********** ******.

[***************]

Overview ******

*** ***** **** ***** demonstrates ********'* ******* ********* analytic. *** *** ***** below ********* *** ******** of *** *** **** the ******, *** ******** speed ** *** *** shooter, *** *** ********** interval **** * ******* is **********:

********'* ************, ********* [**** no ****** *********], ****** the ******** ****** ********** of *** ****; ********, rifles, ** ******** *****. This ***** ***** ** the **** **** ** 'assault ******' ******** ** the ******** ** *** previous ****:

Key **************

*** ******* *** ******** requirements ** *** ******* combined **** ********. ** a *******, ******* **** have:

  • **** ** ****** ********** (no *** ******)
  • ***** ** *******
  • ******* ********* ******
  • ***** *** ********: *** company ********* *** *** of **** ** "*********, but **** ** ******** on ********** ****** *****"
  • *** ***** *********** ******* (but ** **** ************* given)
  • ******* *** ********* ******* at * ****** ** 10 **** ***** ****** (although '*** ********* *****, but ******* *****'.)

******** ******* ** * customized ****** (****** ********) containing '************ ****' **** can ****** ** ** 100 *** ***** **********. At ******* ********************, *** ******** *** support ** ******* ** 720p **********.

*******

******** ** ********* ******** to ******** ************. *** ******* ********** that ***** ******* ******* on ******** ***** *** site ***********, *** ****** MSRP ** ~$**** *** camera *** **** ***, and ************ $*** *** year *** ******** ***********.

******* ******** ******** *** required ******** ********, ********** services, ************* *** *********** validation. 

Secret *****?

***** *** **** ******, we ******* *** ****** on **** *** ******** picks ******** *** ** a *****, *** ***** alarming ** ****** ***** 'like * **********' *** example. ******** ********* ****:

"[** ***] * ****** developed **************-***** ****** **** recognizes ***** *********, *** color ** **** ******** in. *** ****** ******* classifier *** ********* "***" the ********** ******* * broomstick *** ** **."

*** ******* **** ******* the ******** **** "******** *********** *** **** guns *** ********" *** ******** "*** **** *********** ** silver ******* ******** **** black".

Buying ********

********* ** *** ********* dealer ** ********. *** sales, *******, *************, *** support **** **** **** the *******, **** ** plans ** ****** ** outside *******. *** ******* claims **** ** ** part ******* ** *** customization *** ************* ******** for **** *****, **********:

"******** *********** *** ************ testing **** ******** ********* capability *** **** ******. Factors **** ** ******** scene ********, ********, *** optics *** ******** ** scene-specific *************** **** ******** is ******** ** ****** to."

**** **** **** ****** suitable ******* ** ************* labor ** ******, *** will **** **** * customer's ******** ************ ****** if ******. ******** **** that ********* ******* "***** **** ********** **** area ******* **** ********, allows *** *** *********** of **** ******, *** a **** ** *-**** addresses *** **** ******* numbers ** ** ******** when ******** ******* * threat."

How **** ******?

********* ** ***** ** advertised, **** **** ** gain ***? ***** *** matter ** ************ **** could ** ******** ** *** system ********* ********** *** firearm ** ** ****** shooter, ** **** *** guarantee ******** **** ** any ****** ** **** effective **** ******* ********.

******, ** *** ******* already *** * ******* drawn, ****** ** ******* **** **** likely ***** ****** ******* ** visual ************. ** **** point, *** ***** *********** *** *** ****** of *** ***** **** likely ** * ******** indicator ** ******* **** video *********.

***** **********

** **** **********, **** schools ***** *** **** of ********* ** ****, guns *** ****** ******. The ********* **** * **** gun ** ****** ** front ** * ******** enabled ****** ** ****** very *** - **** a ****, ******* ******.

** ********, **** ** the ****** ** ********* accurate *** **** ***** ****** once * ****, **** would ** ** ***** alarms *** ***** ***** one - * ***** that ***** ***** **** operators ** **** ***** in *** *********.

**** ** * *********** issue *** *** ******** that ******** ** ******** extremely **** ******.

Missed ****

***** **** **** ** many****, ****** *** ****** and ****** *********** *** warp **** ******* **** like (*******, *****, *** angles, ***.), ** ** also * ******* ** the ********* **** ** identify * **** ***** gun.

Going ** **** ********

** *****, ******, *** detection ** *** ** the ***** ***** *** security ********, ** ** expect **** *** ******* will **** ******** *** perhaps *********.

 

Comments (11)

What about pop-tarts chewed into the shape of a gun?

Or, just pointing out a pretty bird to a class-mate? Finger-pointing constitutes an assault weapon these days.

I can only imagine the number of false alarms this will produce.

Given that trained police officers often have a hard time distinguishing a firearm, I am suspect about this system.

In the given demos, there are no other people around, giving a clear view.

I'll put on my 'companies are buying the government' tin foil hat and say that they'll advertise this, get it on the news, lobby congress to require it, and make a @#$% ton of money.

Next time anyone draws a gun and shoots up a place, we will see the media and the family's declaring that this would have saved them.

At $4,000 per camera, a college campus with 1000 cameras would need $4 million to start with. I see people taking cameras down rather than being forced to have that expense.

Even if this product works 100% as advertised, it is difficult seeing the value for the expense.

If a guy is brandishing a gun out in the open, he is most likely seconds away from using it. At best this system warns me seconds ahead of time? ...that's not much early response to be gained by this analytic.

With the substantial analysis of recent mass-shootings, I'm not sure I have heard anyone claim the problem is instant notification and awareness of the shooter.

Even if this product works 100% as advertised, it is difficult seeing the value for the expense.

If it works 100% as advertised, it is actually easy to see the value for the expense.  NONE!

Can anyone explain what they are even claiming on their critical, make-or-break page, titled "How Does SafeZone Save Lives?". 

This is a recreation of the page, my comments in <italics>

How Does SafeZone Save Lives?

What would happen today if an armed gunman or gunmen attacked a building where you are, or where your children are, or where your employees are? Would an effective response be launched and prevent the loss of lives?

<The implication is no. Note: the promise of an Automatic Threat Response by the title of the picture>

Here is a video of a simulated gunman attack on a public meeting space

In this video clip, the gunman is present for approximately 60 seconds. If this were a real attack with a full room of people, dozens of people would have been hurt.

<Agreed. But what can be done to save them?>

So how does this scenario change with SafeZone?

Here are the results possible with SafeZone detection and response support

The threat is detected and a response is launched in 10 seconds, before an attack can be mounted. <I see no response launched! Or if one is it's certainly not stopping the mounting of the attack, which continues in all windows unabated!> Responders would have a chance to engage the gunman, potential victims would be alerted of the gunman's presence, and automatic defensive systems (such as door locks) could be engaged. 

<Were some doors locked, somewhere? What am I missing?>

Well, that's just in that there scenario! They have more analytics that regular folk might find handy:

I'm sure y'all had this one happen to you: You just finish installing a ski slalom pole in the middle of your front, corner view yard in July, and then your onry neighbor has the nerve to walk right up to it in broad daylight and graffiti all over it. But that never has to happen again...

It looks easy nuff to detect graffiti in broad day light 10 feet away from you with a straight on FOV, but have another gander, the scene is a might bit tricky. Watch how the analytical thing will not be distracted by the possible garbage digger (who doesn't seem to mind the graffitist) nor by the seasick tilt of the whole apparently "crooked" street.

Disclaimer: I am being facetious here, and am really not impressed with this at all. Are y'all?

Did the company itself give an estimated false/missed alarm percentage. If they refuse to give one, or say it's 100% accurate, you know that it's probably bunk.

Watch the rifle detection video. It appears as if the analytic will only detect an object as a rifle if it is held in a firing position (parallel to the ground). And even then, it doesn't maintain a lock on the rifle once it has been detected as such, reacquiring, then losing the target box continuously as the shooter moves down range.

Below is another video from these guys showing how their analytic can tell that a broom isn't a rifle. But it has problems telling that a rifle is a rifle too... :)

Notice the difficulty the analytic has in detecting (and reacquiring) the actual rifle unless the rifle is held (in a firing position) perpendicular to the camera... i.e. if the rifle is pointed at the camera (or in any direction except sideways to the camera) the analytic won't recognize it as a rifle.

So, some dudes got together and catalogued pictures of known firearms (from a side view perspective only apparently), built an analytic to look for these images in camera FOVs, and claim they have a firearm detector that is worth $4K/camera.

As Brian already mentioned, even if it worked flawlessly and immediately identified every firearm in a FOV, what is the 'value' of such a thing?

Keep in mind that any funds spent on these types of gimmick (imo) solutions are not being spent on other security 'things' that actually possess value. So, a case can be made that 'solutions' such as these actually come with a negative value.

...so we expect that the product will draw interest and perhaps heartache.

Why heartache, because they will deploy it and a situation will ensue where it was needed but failed to 'perform'? More likely would be deployment followed by false broom alarms leading to heartburn.

Liked the "Going to Draw Interest" bit.

Pun Score: B+

This is the Redeemed Rambo deployed by helicopter in Southeast Asia, fighting the good fight by Uzing any and every means to bring the boys back home:

And Ari and I* would appreciate his good image not be sullied by yet another association with an agressively stupid active shooter product.

*Possibly Marty also, though he might have just been messin' with us.

Now hold on just a sec, before you BRate BRhodes, you might take a lil look see at yonder rectangle. On account of it not being all red boxed, like all the other clearly contrasted guns are. That means it identifies the weapon, but has also id's the possessor!

And that new-fangled Rambolytic detector is thrilled to see Mr. Balboa give somebody a buzz cut or even help move a bullet-proofed bookshelf in front of a grammar school door.

You see the Rock ain't the disease, he's the cure...

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Bezos-Funded Deep Sentinel Tested on Mar 28, 2019
Backed by Jeff Bezos, the Silicon Valley startup, Deep Sentinel, has declared: No One Does Home Security Like We Do Our Surveillance Team has...
Bosch AI Camera Trainer Released And Tested on Apr 09, 2019
Bosch is releasing a highly unusual new AI feature - 'Camera Trainer'. Now, coming as a standard feature in Bosch IVA/EVA analytics, one can train...
Actuate (formerly Aegis AI) Gun Detection Video Analytics Startup on May 07, 2019
Gun detection analytic startups are increasing as the promise of AI and the threats of active shooters grow. One company, Actuate (formerly Aegis...
Covert Facial Recognition Using Axis and Amazon By NYTimes on May 20, 2019
What if you took a 33MP Axis camera covering one of the busiest parks in the US and ran Amazon Facial Recognition against it? That is what the...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Axis Live Privacy Shield Analytics Tested on Jun 25, 2019
Privacy is becoming a bigger factor in video surveillance, driven both by increased public awareness and by GDPR. Now, Axis has released Live...
Calipsa - UK AI Startup Profile on Jul 10, 2019
Analytic startups are a major industry trend. One UK company, Calipsa is aiming to use AI to filter out false positive alarms for live video...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
XNOR.ai Terminates Wyze on Nov 27, 2019
Wyze has shocked the industry again - this time with a major setback. Just months ago, Wyze triumphantly added AI analytics to their ~$20 cameras,...
IPVM Opens 12,000 Sqft Testing Facility on Dec 16, 2019
IPVM is proud to announce the opening of the world's first video surveillance testing facility that will allow us to significantly expand our...

Most Recent Industry Reports

Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...
Cheap Camera Problems at Night on Feb 19, 2020
Cheap cameras generally have problems at night, despite the common perception that integrated IR makes cameras mostly the same, according to new...
Milestone Launches Multiple Cloud Solutions on Feb 18, 2020
Milestone is going to the cloud, becoming one of the last prominent VMSes to do so. Milestone is clearly late but how competitive do these new...
Video Surveillance Architecture 101 on Feb 18, 2020
Video surveillance can be designed and deployed in a number of ways. This 101 examines the most common options and architectures used in...
UK Stands Behind Hikvision But Controversy Continues on Feb 18, 2020
Hikvision is exhibiting at a UK government conference for law enforcement, provoking controversy from the press, politicians, and activists due to...
IronYun AI Analytics Tested on Feb 17, 2020
Taiwan startup IronYun has raised tens of millions for its "mission to be the leading Artificial Intelligence, big data video software as a service...
Access Control ADA and Disability Laws Tutorial on Feb 17, 2020
Safe access control is paramount, especially for those with disabilities. Most countries have codes to mandate safe building access for those...
ISC West 2020 Removes China Pavilion, No Plans To Cancel Or Postpone on Feb 17, 2020
ISC West plans to go on next month, amidst concerns over coronavirus. However, the Asia / China Pavilion has been removed, show organizers...
Hanwha Wisenet X Plus PTRZ Tested on Feb 14, 2020
Hanwha has released their PTRZ camera, the Wisenet X Plus XNV-6081Z, claiming the "modular design allows for easy installation". We bought and...
PRC Warns Against China Video Surveillance Hacks, Hikvision Targeted on Feb 14, 2020
Hackers are targeting China video surveillance manufacturers and systems, according to the PRC's main cyber threat monitoring body. The hackers...