Gorilla Technology AI Provider, Raises $15 Million, Profiled

By Sean Patton, Published Jan 15, 2019, 09:07am EST

IPVM ImageGorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this "strengthens our position as an Edge AI leader"

In this report, based on a conversation with Gorilla Technology, we examine:

  • Who is Gorilla Technology
  • What video analytics do they offer?
  • What are the hardware requirements?
  • What VMS integration do they offer?
  • Pricing
  • Channel Structure
  • Investment Plans
  • Go To Market
  • Challenges to Growth

Company ********

******* ********** *** ******* by *** **. ******* Koh [**** ** ****** available] ** ****, ** a ******** *********** ******* focused ** ********* ***** video ********** ********. **** developed **** *********** ********* for ***********, ******** ******* and ***** ******* ********. in **** ** ******** customer ******* **** ** opportunity ** ******* ***** analytics *** ******** ************. In *** **** *-* years, **** ******* *********** and ******** **-***** ***** analytics.

*** ****** ******* ** Series *, ****** ******** seed *** * ********** rounds ** ********** ******* from *** (*** ***** by ****), ****,*********** *****, *** ******.

**** ****** *** *********, 90% ** ***** ************ in ******. **** **** small ***** *** ********* support ******* ** *** US, ** ****, *** Australia.

Public ****** / ****** ********* *****

******* ******* ********* ** enterprise ****** ****** *** retail *********. **** ***** software-only *********, *** ********* to ****/*****, *** ***** analytics **********. ***** ***** analytics ******* ******/**** *********, vehicle *********, ****** *********, behavior, *** ******** *********.

**** *-****** ********* ***** pitches ***** ********:

CPU **** / ******** *******

******* **** *** ******* GPU ********** *****, **** Intel-based ****. ********* ** resolution, ***** ****, *** activity *** ****** **** specify *-* ******* ********* per *.* *** **** i7 *********, *** * cameras ********* ** **** processor.

**** ***** *********** ***** to ******* ****** *** cameras *** *** ** adding***** ******* ***** ******** ****** Compute ******* (******* ***** ****** ******* Stick * / ******** AI ****).

Machine ******** *** ** *********

******* **** * *********** of *******-******* *** **** learning *********, ********* ** the *** **** *** type ** ********. **** utilize * ********** ********* SSD *** ****** *** most ** ***** *********. However, *** ******* ******** face ***********, **** ******* machine ******** (*********), *** OpenVINO **** ******** ******** (classification/recognition). **** **** **** architecture *** ******:

...** ******* *** **** efficient ******* ***** ***** still ****** *** ******* accuracy *** ****.

** * ******** *******, they ***** **** **** recognition **** *** ****** control *** * *** traffic ****** ** ***** mounting *** ******** **** only ******* ***** ******* learning *********, ******* *** face *********** ** **** faces ** **** ********** environments ***** ******* ***** deep ******** *********.

Real-Time ***** *********

IPVM Image******* ****** ***** **** recognition ********** ******, ***, mask, *******, *** **** are ******** ** ******* mood ********* ** **** 2019. **** ********* * high ****** ** ****** for ********* * **** into *** ********, ***** would ************* ***** *** use ** ************ ******** for *********. *******, ****** is *********** *** ****-**** face ***********, ***** ** a **** ******* *****.

******* **** ****** ******* detection, ****** ******* ***** recognition, *** ******** ** classify ******* **** (***, bus, *****, **********, *******), and ******* *****. ************, vehicle ******** *** ********* of ****** ** *******

*******'* ******** ********* ********* are ***** ************ ********* of **** ******** (**** directionality), ********* *********, **** back *** *****, *** loitering *********.

**** ********* **** ******* are ** ***** ** pixels **** *** ***********.

*******

******* ***** ***-****** ********* licensing *** **** ***** analytics *******. **** **** plan ** ***** ** annual ************ ***** ***** in ****. *******'* * core ***** ********* ******* range ** (****) ***** from $*,*** – *,*** per *******.

************, **** ***** **** *****-***** ***** ********* appliance***** **** *** ********:

  • **** ******: $*** ********** 1 *******
  • **** *******: $*,***-$*,*** ********** 2-6 ********
  • **** ******: $*,*** ********** 24 ********

******* **** *****-***** ******** and ************** ** **** supported. *******, ******* ******* Machines ** *** ******* hardware ************, *******'* ******** deep ******** **** *********** is *** *********.

Investment *****

******* **** **** *** planning ** ****** ** R&D *** ******* *** automated ******* ***** *********. They **** **** *** Group *** *********** ** that ***** *** **** looking *** ********* ** complement ***** ******* ********.

****** *** **, ******* plans ** ****** ***** sales *** ******* *****. Additionally, **** ***** **** are ******* **** * new** ****, ******* *** Partners.

******* ** ******, **** are ********* ***** ***** organizations ** ********* *** Southeast ****, *** ******* offices ** ***** *** Europe.

******* **** **** ** increase ******** ********* ** 20%, ********* **% ** those ** ***** *** support. **** **** ***** they *** ******* ** aggressively ***** ***** ******* partner ******* ** ******** sales.

Go ** ******

******* ****** ***** ********* through ************ ********* *************, system *********** ********* ******** verticals, *** *** ************* as ** *** ***** analytics ********.

No *** ***** *** ***********

**** ** *** ******* any ***-***** *** ************ currently. *******, ******* **** they *** ********** ************ to ********* *** *******, planning *** * **, 2019 *******. **** **** both *** ********* *** VMS's *** *** ****** in ***** ******* *** sending ***** *** ******** data **** **** *** VMS.

Challenges ** ******

******* *** ***** **** recognition ******* ** **** than **** ** ***** larger *********** *** **** not ***** ** ***-**-*** solution **** ********* ************* like ******** ** *********.

************, *** ***** ********* market ** ******** ******* with **** ******* (*********,******,******, ***.) ********* **** learning ***** ******** *********, and ******* **** *** offer *********** ********* ** marketing ***************.

Comments (2)

I just can't understand how these analytic only niche companies are going to be significant players.

Things that are hard to do:

  • Building a brand 
  • Building a channel
  • Convincing buyers and integrators to buy yet another component
  • Convincing camera and recorder manufacturers that have their own competing analytic offerings to make it easy to deeply integrate with your offering

It's fine if the company just wants to max out at $5 million or $10 million, etc. in video surveillance sales, but I can't see this scaling up significantly with such inherent limitations. Change my mind.

Agree: 2
Disagree
Informative
Unhelpful
Funny

Can't really change your mind when I agree with you :)

Having spoken to a several of these companies over the course of the last year or so (but not Gorilla specifically) I get the feeling that many of them believe there is some big wave of video analytics purchases coming. The growth/success plan is just to be on a surfboard in the water when that wave comes, assuming they will get carried along in this tidal wave of a new market.

I don't think the wave is coming though.

Agree: 1
Disagree: 1
Informative
Unhelpful
Funny
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