Genetec Lower Cost Sharp V LPR Camera

By: Ethan Ace, Published on Nov 23, 2016

Genetec has announced the latest offering in their AutoVu Sharp line, promising new features, simplified installation, and lower price.

In this note, we examine these new features, lower pricing, how it compares to past models and competitors, plus how it impacts Genetec's positioning.

******* *** ********* *** latest ******** ** ***** AutoVu ***** ****, ********* new ********, ********** ************, and ***** *****.

** **** ****, ** examine these *** ********, ***** pricing, *** ** ******** to **** ****** *** competitors, **** *** ** ******* Genetec's ***********.

[***************]

SharpV ********

**** *******'* ******** ******, the ****** ** ** all ** *** ******* plate *********** ******, ********** a ********** ******* ****** and ***** ******** ****** in *** **** *******. ******* should *** *** ****** *** ****** ****** *** **** ******* ** Genetec's *** *********.

******** ** *** **** Sharp ****** *****, ***** are ******* ******* ** the ******:

  • ********* **********: ********** ** **** ******* has **** ********* ** 1.2MP (********** ******** *** the ******* ****** *** VGA *** ********). ****, ******** with ********* **** *******, make *** ******** ****** possibly usable ** * ******* surveillance ******, ***** ** *** previously ****** **** *** vehicle ******** ** * narrow ***.
  • ********* ******:******** ***** ****** ******** fixed ****** ****, ****** distance *** ******* **** calculations, ** **** ** ordering **** *********. *** models ******* ********* ****** allowing ***** ** ****** the *** ** *** scene *** ******** *** number ** ****. ******* camera *** ******* ******* to * ****** **** (~12-13' *** *****), *** overview ****** ***** ** view *** *** ** up ** **° (******** to ~**° ** ******** cameras).
  • ***+ *****:*** ****** ******** ***.*** PoE+ *** *****. ******** models ******** * ******** 24VDC ***** ****** *** separate *******, ********** ***** and **********.
  • ******* ****:*** ****** ** ***** 30-40% ******* **** *** original ***** *** **** the ****** (~* *** vs. **). **** ****** it ** ** **** obtrusively ******* ** **** locations ***** *** ******** Sharp ***** ***** ***.

*** ****** ** ******** to ******* *** ******** Sharp ******, ****** *** Sharp **** ****** ********* for ******** ********* *** some **** ** **** transition ** *** *** model.

Only *******

**** **** ** **** past ***** ******, *** SharpV ** ********** **** Genetec ****. ***** ** no ***** ***** *********** or ***** *******.

Fixed *** ****

****** *** ******** *****, which *** **** ** both ***** *** ****** applications, *** ****** ** intended *** ***** ************ only. *** ****** ************, Genetec ********* ******, ********* **** ** law *********** *** ******* enforcement.

Pricing **** 

****** ******* ** *** yet *********, *** ******* says ** **** ** 30-40% ***** **** *** existing ***** *** ******. ***** on ******* ***** ****, ~$7,000 *** ********* ****** and *********** (*** *** including ****** ********), *** SharpV's ******** **** ** ~$4,500-5,000.

**** ****** ****** ***** much ****** ** ** license ***** ******* *******, though ***** ************* **** expensive. ***** ******* *** typically ** *** ***** of $*,***-*,***, ****** ***** models ********* ** *** include *** ****** ******** camera ***** **** *** SharpV, ******* $***-*,*** ********* lenses, ******, *** ***********.

Advantages ********

******* ****** ******* ********** ****** using ******** ******* ******* with ***** ***** *** platforms (**** ************************).

  • ****** ******* ******:****** ***** ******* ***** accuracy ** ******* ****** up ** *** ***/*** km/h. ****** ********* ***** speeds ** **-** *** or *****.
  • ********* ******* ****:***** *** ***** **** most ********** ** *** camera (**** ***** *** metadata **** ** ******), Genetec ****** ***** ********* usage ******** ** ******* a ****, ***** *****, video ****** *** ********** to *** *** ******. This *** ** ** key ********** ** **** surveillance ******* (* ****** LPR ********) ***** **** often *** ******** ********.
  • ***** ********** **** *****/******:***** ****** ** **** of *******'* ******** ******, all *** ****** *** be ******/******* ***** **** other ******/****** **** ******* video ** ****** *******, instead ** *** * separate ********* ****** ** third ***** ***/******* ****** systems. **** *********** ******* training ******** ***/** **** of *** ** ********** to ****** *** *****.

Disadvantages ********

*******, ***** *** *** disadvantages ** ****:

  • ****** *****:******** ** ***** ** IP ******* ******, *** SharpV ** ****** ~$*,***-*,*** more *********, ********* ** range/capture *****. **** *** narrows ******** ** * second ****** ** **** for ********, ** ~$*,***-*,***.
  • ****** **** ****: ******* ********* *** ****** (and ***** ***** *******) for * ****** **** only. ***** *******, **** as********'* ** *** ******, *** ***** *** or **** ***** ** capture ********, ***** ***** them **** ****** *** multi-lane ************ **** ** toll ****** ** ******* lots/garages. 
  • ******** ** **** ************: **** ** *** ***** price *****, *** ****** is ****** ******** *** many ***** *** ***** like ** *** *** in ****** ***** ** gate ****** ******* ************. Its **** ***** ******* is *********** ** ***** installs *** ***** ***** are ********** ******* ** multiple ***** *******, ****** the ******** ****** ***********. Genetec **** **** ** these ************, **** ********* their ****** ***** ***, ****** **** *** limited ****** ************* *** a ********* ******* ***, issues ********* *** ***** in **** ***/*** ************.

Potential *******

*** ******* ** *** ****** is ****** ** ***** LPR ** **** ******* customers *** *** *** have *** ****** *** past ***** ******, *** who **** ** *** want *** *********** ******** ***** (cameras ****).

*******, ***** ***** ***** VMSes **** ***** ******* ***** recognition ********* (**** ** ********* ***) *** ******** ** switch ** ******* ****** for *** ******.

Comments (7)

Nice development. LPR has been on our roadmap, and we are Genetec end user.

Looking forward to getting our hands on a few of these soon; so much easier to specify and sell as well, as the older Sharp models had about 500 options for each different lens length. Also if you wanted to redeploy, or traffic patterns changed, you had to send the cameras back to the factory to be "re-lensed". The varifocal aspect, as long as it is stable, is a huge time saver.

Its my understanding that the only LPR cameras that Genetec will read license plate data from are their own. This could be a roadblock for migration to Genetec for those end users that have a large base of third party LPR cameras installed. If this is indeed the case, I wonder why Genetec is not opening up their system to allow third party LPR cameras when they claim to have an open architecture system?

That is more or less correct. There is the AutoVu Cloud LPR system that you can use 3rd party cameras with, but its not a local option, and requires piping video up with the Web Service. It works really well, but isnt ideal.

I think a lot of it comes down to control of the architecture and support. The AutoVu group is more integrated than its ever been, from my experience, but its still a fringe department within the overall company. I don't believe they could support (from a workforce perspective) dealing with problems that would arise from dealing with an open 3rd party camera architecture currently. That would be a huge shift in their mentality on the AutoVu side, one that I would definitely welcome.

So not too familiar with Genetec until recently. Where does one purchase the DVR/NVR's?

Genetec sells through a relatively tightly restricted dealer channel. Best to contact them directly.

I wasn't finding through usual channels so I figured as much. Thanks John.

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