Genetec Reorganizes Sales, Eliminates US RSMs

By John Honovich and Sean Patton, Published Apr 22, 2021, 10:39am EDT (Info+)

Genetec has reorganized the US sales organization in the Canadian company's largest region, including the elimination of Regional Sales Managers (RSMs) replaced by a trio of vertical (end-user) specialist salespeople.

IPVM Image

This has caused concern within Genetec's channel. Inside this note, we examine the move, what structural concerns this may raise, and how it relates to a broader trend of manufacturer greater orientation towards end users (e.g., compare to recent Avigilon Channel 'End User' Sales Executives).

Overview **************

*** ** ******* ***** ************ ** now ********** ****** * ********* - public, ********** *** ******, ** ******* described ** ****:

******** ***** ******** ** *** ****** States **** ****** ******* ********** **** are *** ******** ** * ******** industry ******* (****** ******, **********, *** Signature ****** (*** **** *** ******, Banking *** ***********) *** ***** * sales *********. **** ***** ********* **** have * *** (*** *** **** of ******: ****** ******, **********, *** Signature ******). *********, ******* ******** **** have ****** ****** ** *** * of *** *** *** ***** ******* matter ********* ** *** ***** *********.

******* *** **, *** ********** ***** structure *******, ******** *******:

****** *** ***** ***** ****** *** world ***** **** *** *** ***** structure.

Integrator ********

*** ******* ** *** ******** *** lead ***** ************ *** **** *********** had * ***** ******* ***** ** contact ** *** *******, *.*., ********** ABC ***** ******* ******* ** *** at ******* ********** ** *** ****** segment *** ******* *** **. ***, the **** ********** ***** **** ** contact ****, *****, ** ******** ** Genetec ********* ** *** ******** **** individual ******* ** **.

** **** ******** **** * ****** of ********, **** ************* ** ** ***** '**** ** the *******', **********:

*** *** ***** *********** ******** * Regional ***** ******* *** ******** ***** Engineer ** **** ******* ******* (**********). That ***** ******* *** ***** ******** essentially ***** *** ************ **** *** channel ******* – *** *****, *************, discounts, *** ********** **** *********** ********** were ***** **************. ** ******** ********** was ****** *** * ******* ******** market, **** ***** ******* ** ***** Engineer ***** ****** *** ******** *** made *********.

*** *** ***** ******** *** ******* partners ** ********** * *********** ********* of ***** ******, ********* ****, *** which ********* **** **** ***** *****’* responsibility. *** ******* ******* **** ***** to ******** *** ****** ***** ** contact *************** ********** ******, *** ******. ***** are **** ***** ***** **** **** instructions – ** ** **** ***** long....

** ***'* **** **** *******, ** need **** ********* ****** *******************.

******* *********, ** ******, ** *** reorganization *** **** ******** **********'* **** with *** ****** *****:

  • *** ******** ***** ****** **** ** be "**** ******** ** *** ****** development ********** *** ***** **** **** qualified ******** ** *** ********".
  • "*** ***** *********** *** *** ******* Sales ***** ****** ********** *******"
  • "** **** ** *** ** **** work ** **** **** ******* **** the **********"
  • "*** **-***** ******** **** *** ******* growth ** *** ****** ****************** ** ****** ** **** ** continuous ************ ** *** ******** ******* and *********"

*** ****** ******* ******** ** ****** below:

*** ****** ****** *********’* ******* ********* *** ********* *** market ********** ******** * *** ******** so **** ** *** ******** ** thrive ** **** ************ *** ******* sales ***********.

*** ******* ******* **** ** ******* from * *********-***** ****** ** * vertically ******** ********* ******* ** ****** Sector, **********, *** ********* ****** (*** name *** ******, ******* *** ***********). This ****** ** ** ** **** targeted ** *** ****** *********** ********** and ***** **** **** ********* ******** to *** ********. ************, ** ****** us ** **** **** **** ** the ****** **** ****** ********* **** are ******** ******** ** *** ******* partners, ****** *** *** ***** ******. This ****** ** **** ******** ** help ** ****** **** *** ***** and ************ ** *** *** ********, together.

** ******, **** *** ************** ** this ***** ** ** **** ********* to ******* ** ******* **** *** still **** **** *** ******** ***, so ** *** ********** ** ******* and **** **** ** ******** ** essential ** ********* **** *** ************** design *** ******* **********.

**** ****, *** ** ** ****** to ****** *** *** ******** **** continuity ** ***** ******* ***********, **** *** ***** *********** *** our ******* ***** ***** ****** ********** focused. ************, *** ******* **********, *** are ***** *** **** **** *** partners **** ** ***** ******, *** dedicating **** *** **** ** ******* our ******** ********** *** *** ************. Unfortunately, ** ***** **** ** **** instance ** **** ** *** ** more **** ** **** **** ******* with *** **********. ** **** **** we’ll **** * ****** ** **** it ***** ** ** *** ***** very ***** ** *** ************** *** a *** ***** *** ********.

*******, **’** *** **** ********* ** this **************. ** *** ******* ********* to *******, *** **-***** ******** **** see ******* ****** ** *** ****** of**************** ** ****** ** **** ** continuous ************ ** *** ******** ******* and *********. **’** **** ********* ** our *** ************ *** *** **** that ** **** ******* *** ******, scale, *** ******** ********** **** **, and *** ********, ******.

** *** **** ** *** ******** from *** ******** *** *** ********* closely ** ** *** ******** ** enhance ******* **********. ** ********* ******** with ********* ** ******** ** ***** out ** ***** ******* ********** ** directly ****** ****, ****** ******** ** ** *****.

Broader ***** - ******** ******** / *** **** ***********

**** **** ****** * ******* ***** of ************* ******** **** ** ********* to *** ******** ***** **** *** users, **** ** *** ********** ********** delivers ***** *****. *** ********** ***** of ****** / ****** *******, *** impact ** *****-** ** ****** (** least ***********) ***** / **-****** *******, and **** *********** (******* **** ******** to *******) ********* ** *** ***** reinforces **** *****.

********, ******* ****************** ***** ** ****** customers ** ****** ** *** ************ that ***** **** ** ****** **** on ************ *** *******, *** ****** deals **** ******* ********* **** ******** a ***** ** ****** ************ **********.

Risk ** ***********

******* **** ** ********, *******, *******, or ******, *** **** ** *********** is **** ** ******* *** ***** of ********** *** ******* *** ******* provided ** ***** ***********.

Risk ** *******

** *** ***** ****, ******* ******* in ******* ******** **** ***** ******* significant ************* *** *************** ** ******** integrators ** *** ** ****** ********** that ************ ** *** ***** *** and ** *** ******. ** ******* does *** ******** ******* ***** ***********, they **** *********** ***** *** ********.

Comments (17)

Undisclosed Integrator #1

04/22/21 03:26pm

"*** ******** ***** ***** **** [******* Partners] ** ** "**** ******** ** our ****** *********** ********** *** ***** even **** ********* ******** ** *** partners".

****** ******* *** ******* ********* ** this *********. ** *** *************, *** regional ******* **** ******* **** ****** to **** ****** *********** ***** *** Channel ******** *** **** ****** ** knowledge ** **** ******* *******'* ********, history **** *******, ************, *********, *** overall ******* ***********.

******* *** ******* ** ******* *********** out ** *** ******** ***** **** to ***** **** ** ****** ***** Channel ******* **** **** ****** ** "drive **** **** ********* ******** **..." if **** *** *** ***** ** the ************ ** *** ******** ** their ********/******.

Agree: 5
Disagree
Informative: 1
Unhelpful
Funny: 1

Undisclosed #2

In reply to Undisclosed Integrator #1 | 04/22/21 07:06pm

* **** **** ********* ** **** that ******* ** ***** ** ** more ******* ** *********** ******** ******** with *** ***** (*.*. "****** *********** activity", *** **** ******* **** ******** back ** ***** ********. ***** *'* not ********** ** *** ********* ******* of **** *****, * ** ***** that ** ******************** **. **** ********* **** ** know **** *** ************ ** ***** partners *** ** **** **** **** successfully *******, *** *** **** ** to ***** **** ******** ** ******* -- ***** ********** *** ******* ** do **** ***** ********.

Agree: 7
Disagree: 1
Informative
Unhelpful
Funny

Undisclosed #3

IPVMU Certified | 04/22/21 08:05pm

** *** *** ***** *********** **** get ***** ***** ** ***?

******: * ****** *** * ***.

*****: * *** ******* * ********** AE.

* ********** *** ***** * ***** Territory

********** *** ***-**-*** ***/********** ************ ** a **** *******, ** *** ******* in *** *******...

Agree: 8
Disagree: 4
Informative
Unhelpful
Funny

Undisclosed Manufacturer #4

04/23/21 02:05pm

****** ** **** ** ***, *** that *** ** ** ******. * complete *********** ** *** ***** ** 2020 ** **** ****. ********* *** don't ***** *** ******** ******* ** performance ** * **** ****, *** disrupting **** ******** ****** **** **** worked ******* * ********* **** ** just ***. ******? ****** ****** *****? Verkada ** *** ********? ************* ***** leadership? ** *** ***** ** ***** on **** ***********, **** ***** ** be ******** ******* *******. ** *** desire ** ** ****** ** ****, they've ***** ** *** ** ******* to **** *******. **** ***'* ****** to ** ******** * *** ****** segment (***** ***-********), ** * *** channel, *** *****'* ******* * *** incremental ********, ** ** ***** **** the **** ***** ****** ***** *** fallen ** *** ********* ** *** company ********* **** *** ***** ****** executed *** *** ****** ** ****** data. ***** *** ***** ******* ** Verkada *** ***** *********? ** **, they *** ******* * *** *** factor ** **** ******* *** ******* transparency. ** ** * ******** *** makes ** **** **** ******* *** previously *******, ***** *****'* **** ** with ***** ******+ ** *******. **** are ** * ****** ******* ********, so *** ********** **** ****** ***** sales ****** & ******** ** *** short ****, *** ******* **** ****. I **** **** ****** *******..

Agree: 2
Disagree: 5
Informative: 1
Unhelpful: 3
Funny

Undisclosed #2

In reply to Undisclosed Manufacturer #4 | 04/23/21 04:06pm

*'** **** **** ******* ***** ***, and * ***** ***'* ****** *** where *** ** **** ** ****** from.

"********* *** ***'* ***** *** ******** ability ** *********** ** * **** move"

***** *** *** *** **** ** that? ******* **** **** *** ******** to ** **** *** ******* ** performance ** *** *******, *** * don't****** ******** **** *** ** ******** related ** *** ******* ** *** performance ** *** *******.

"** *** ****** ** ** ****** to ****, ****'** ***** ** *** to ******* ** **** *******."

"*********" ******* **** *** **** ****** existing ****** ****** *** ****** **** different *****. ****'* *** **** ****'** doing, ******* ****'** ****** ****** -- what **** ** ** *** *** is *** ***** ***.

"** ** ***** **** *** **** agile ****** ***** *** ****** ** the ********* ** *** ******* ********* that *** ***** ****** ******** *** not ****** ** ****** ****."

**** ***** ** *****. *** ** any ** ***** ******* -- ************ -- ******** **** **** *** ** longer *****? * ***** **** ***** that **** ******** ************** ** ****** ****, ******* ******* knows *** *********** **** ***** ******* is ********* **** **** ** *** other ******** **** *** *** ***** and ****** ***** * ********* ***** to ** **********. *'* *** ****** this ** *** ***** *****, *** I ** ***** *** ******** ***** was ******* ***** ** ***** ********* beyond **** ** ***** ******* ****-****.

** ** * ******** *** ***** it **** **** ******* *** ********** working, ***** *****'* **** ** **** their ******+ ** *******.

*** ** **** * ******** ***, even ** *** ***-******* ************** ** "a ******** ***?" **** *** ************* their ***** ************ *** ****** ****** to ******* ***** ********* ********. ******* about **** ** * "******** ***" (or **** * ******** **, *** that ******) **** *** **** **** to ****** ******. ** **** * change **** ******? ****. *** * complete ***? **.

** *******, * ** *** ****** that **** ****** *** *** ******* one, ** **** ** *** *** best ****-**** **** *** ******* *** their ********. **** * ** ****** is **** **** **** ** **** of * *** ** ********** *** comments **** ***'* *** ** **** what *************** *** **** **** ****, *** does ** **** ** **** **** they **************** ** ** ********** ******.

***** ** ** ******** **** ********** has **** ******* *** ****, *** even ****** *'* *** ** *** channel, *'** *** ****** **** ******* myself ***** **** ******, **** ** the ****** ******* ************ *'** *** recently. *** ********** ** **** *'* willing ** ** ***** **** **** a ****** ** ***** ********* *** strategy *** *** *** ** ***** then ****** ****** **** **'* * complete ******* *** ** ********** **** they've **** ***** *** ** * company. ** **'** ***** ****** ************* about **** ****** ** **** **** next ****, **** ***** **** ** question **** ** *** ** ****** failure, *** * ***** *** ** will **** ******** ******* ******* ** a *******. *** **'** *** **** 120 **** ** ** **** ****** being ********* *** ***** ******* **** it ***** ***** *********** ***, ** it ***** * ****** ***** ** be ******* ** *** *** *********** in *** ***** ****.

Agree: 7
Disagree
Informative: 1
Unhelpful
Funny

Undisclosed Manufacturer #4

In reply to Undisclosed #2 | 04/23/21 06:19pm

***** **** **’* ********* ** **** a **********, ** ** ********** **** probably ****** ********. ** ** **** to *** **’* * ********* **** the ******** *:* ******* ******* ******** with * ******** *** **** *** Dev ****, **** *** ***. *** a ****** *** ***/******* **** ***** is **** *** ** ** **** my **** ******, *** * ***** a **** ****** *** ******* ***** org ****** ***** ** ** *************. Reorganizing ******** **** ********** * ******* sales ****** ******* *** ***** **** already *** **** ***** ***** ** expertise, ***** ** * ******* ***. So, ***** **** *** ********* **** will **** ***********, ***** ***** **** was ** ******** (*******) *** ******** team **** * ********** ******* *** user **** **** *** ******* ******* partners ** * ******* ** ******* basis. ********* ***** **** ** ** *********** for ***** ***** **** ** ***** end **** ******** *** ****** *** user *************, ***** **** **** ** a ******* ******** **** ***** *******. I ** *** ****** **’* * bad ********, *** **’* **** ** drive ** **** ***** (****** *** channel). ** **** **** ***** *** reward? ***

*** ******** *** *** ******* *** beloved ** *** ******** (********** **), so ***** ******** *** ***** **** will ******** **** ****** ** *** how ** ****. ****** *** ** good, *** *** *** ****** ** good ** *********, ** **** **** we **** **** *** *** *** this ***** ***.

Agree
Disagree: 1
Informative
Unhelpful: 1
Funny

Undisclosed #3

IPVMU Certified | In reply to Undisclosed Manufacturer #4 | 04/23/21 10:59pm

******* ** *** ********?

***’* **** ***...

Agree
Disagree
Informative
Unhelpful: 1
Funny

Undisclosed Manufacturer #5

04/23/21 08:54pm

*** ******* ** ******* ** **** will ** ********** ** *** **** the ***** ******* ********* ******** **** as * **** **********. * ****-******* machine ** ***** ***** ** ***** problems *** ***** ****** ** ****** work ** ****** **** ***.

**** ** * ******* ******** *** the *** ************* **** *** ***** use *** ***** *** ******** ***** staff. ** *** *** **** *** factory ******** **** ** *********, ** is * ***** ** ** ******** with.

Agree: 4
Disagree
Informative
Unhelpful: 2
Funny: 2

Undisclosed Integrator #6

04/26/21 12:24pm

*** ******** ******* ***** *** **** in ***** ** ****** *** * few *****. ** * ** *** mistaken **** **** ***** ***** ********** focused ** ******** ******** *******. ** seems ** **** **** * ********** strategy, ** ***** ******* **** **** recently ****** ******* ********* ** ******, including ***** ***** ******** *********. ** far * *****'* **** *** **** towards ******* ******** ** *** *****, on ********, *** **** **** ***** a **** *** **** **** ****** end ******* ***********. * ** *** sell *******, *** * *** ***** integrators ********* ******* **** **** **, and **** *** *** **** ** beat **** ** ***** ** *** users **** *** *** **** ***** driven.

Agree
Disagree
Informative: 1
Unhelpful
Funny

Undisclosed Manufacturer #7

04/26/21 01:03pm

****** ******* ***** ** * ********* making *********** *** * ** ***** we *** ********* *******, ****** ** months, ** **** ****** ***** *** or **** ***** ******** ******, ***** keeping *** ******** ** *** ** mid ******** *** ** ******.

****** ******* ****, ** **** **** direct *** *** ******* ******** ********.

*** ****** **** ** ***** ********* but ***********.

Agree: 3
Disagree
Informative: 4
Unhelpful
Funny

Undisclosed End User #9

In reply to Undisclosed Manufacturer #7 | 04/27/21 03:11pm

**** ** *** **** *********** **** would ** **** ** ***. * know ** ******* ***'* *******, *** for *** **** **** *** ********** just ***** ** ****** *** **** numbers ** *** ***.

Agree: 2
Disagree: 1
Informative: 1
Unhelpful
Funny

Undisclosed Integrator #8

04/27/21 01:59pm

*****, **** ******** ******* *'** **** had ** **** **** ** ** integrator. **** ** ** *** ** them.

Agree: 5
Disagree: 4
Informative: 6
Unhelpful: 7
Funny: 1

Undisclosed Integrator #1

In reply to Undisclosed Integrator #8 | 04/28/21 01:26am

****** *** *** ********* ** **** experience *** *** *** **** **** opinion.

** *** ***** *** *** ***** will ********* *** ********** *** *********** and ******* * ****** *********** - based ** *** ****** *** ***** to **** **** *******?

*** ***** ** **** ******** (** you ***’* ****) **** ** **** annual ******* *** ****** *******?

Agree
Disagree
Informative
Unhelpful
Funny

Undisclosed #3

IPVMU Certified | In reply to Undisclosed Integrator #1 | 04/28/21 03:31am

Undisclosed #*: [******* ** ***] **** ******** ******* I’ve **** *** ** **** ****...

Undisclosed #*: ...**** ** **** ****** *******...?

Agree
Disagree
Informative
Unhelpful
Funny: 4

Undisclosed Integrator #1

In reply to Undisclosed #3 | 04/30/21 06:19pm

********* *** *** *** **** *** worded.

** **** ***** **** *********** **** lower *********** (*** *****) **** ******* tend ** *** ****** ******, *******, or *******. ***** ***** ** ** some **** ** ***** ****** **** you **** ** ******* ****** ******* will **** *** ********** *******.

****** ******* - *** ****** ********* to * ******* ******* **** ** not ********** ** **** ***** ***** existing ******* *** ***** ****** **** securing *** ********.

Agree: 4
Disagree
Informative
Unhelpful
Funny

Undisclosed #3

IPVMU Certified | In reply to Undisclosed Integrator #1 | 04/30/21 08:32pm

***-*** ******, *****?

*** ****** ********* ** * ******* partner **** *** *** “****** ******, ignored, ** *******.”

Agree: 1
Disagree
Informative
Unhelpful
Funny

Undisclosed Integrator #1

In reply to Undisclosed #3 | 04/30/21 09:03pm

**** **.

Agree
Disagree
Informative
Unhelpful
Funny
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