Softbank-Backed Brazilian Startup Gabriel Raises $12+ Million
Gabriel, the Brazilian startup backed by Softbank, recently raised $12 million USD to install its video surveillance "protection network" in Rio de Janeiro and other Latin American cities.
In this report, IPVM breaks down Gabriel’s business model and shares comments from an interview with one of Gabriel’s co-founders.
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*******, ******* ** ******** **** ** Rio ** *******, ******, ***** ****** as * "********** *******," ********** ***-**** cameras ** ******-****** *************** *** *** clients. ******* *****-************ ******** ** ****** neighborhoods, ******* **** ** ****** ***** by ********* **/* ****** **********, ******** the ****** ** ******** *************, *** sharing *** ***** ******* ** ****** with **************.
*******
******* ****** $** ******* *** (*$ 66 ******* ***) ** ** ******* 2021 ****** * ***** *** ** SoftBank, **** ************* **** ******, ***** Ventures, ***** ********, ***** *******, *** Capital, ********* ***********, ********* ********, ******** ScaleUp ********, *** *****,********* ** *** *******-******** ***** *******.
********* ** **********, *** ****** * ***** ****** Gabriel's ***** ******* ** ****** $** million ***, ********* * **** **** Round ** ***** *** ******* ****** nearly $* ******* ***.
Advantage: **/* ********** *******, **** *******
*** $** *** *** ***** **** Gabriel ********* *** ** ** **** of *** *** *******'* "********** *******" is **** ********* ********** ******* *****-***** ******* ($**–** *** ea.) **** * ************ **** ** Intelbras.
******* ******** *** ******* *** ****, and *** ******* ******* ******* **/* remote ********** ** *******. ************, *** Rio ******* ******** ***-***** **** ****** to *** ****** *** (*** ********** pictured) ** **** ** *** "********** network" ************.
****** ** *******'* **/* ********** *******, along **** **** ************ *** *******'* mobile ***, ** ** ********* ** the ***-****, *** ***** ********* **** to ****** ************ ** ***** *** and ***** *** *********** **** **/* central **********.
Disadvantage: **** ****** **** *** ***
** *** **** ****, ******* ** much **** ********* **** ***-**** ****** kits. ** $** ******* **** **** years (*** ****** ** * ******* contract), *** ***-**** **** ****** $*,*** USD ***** **** ***** *** **** two *******. ** **** *****, *** end-user ***** ******** *** * ***, low-cost, ****-****** *** ***** **** *** four ***** ***, ***** *******, ******* a **–**% *******, ** *** ****, over *******.
*******
******* ****** ***-***** **** ** ***** a "********** *******." *** *** ******* initially ***** ** ***** ****** ** providing * ********** ******* ** *********** customers' ******** **************; *******, ******* **-*********á*** ***** *******, *** ***** ** **** *** this ****, **** **** **** *** company ******* ******* **** **** ***** be *** ***********:
** ********* ******** ** ** *** company ***** ** ***** ********. ** thought ***** *** ********** ****** ** China, ******** **** ****** *** ***** in ****** ** **** ** *** United ******, **** ** ***** ** able ** *** ******* ********* ******** in ***** *** ** ** ********* become * ******* ********. *** ** were ********** ***** ***** ****... ** was ***** ***** **** *** ** to ***** * ********** *******, ** would ******** **** ** **** **** hardware ** ****.
*** ******* ***** **** **** ***** ***-**** ******* ******** ***** ** SME *********** ** ********** *** ********* ** ********* **** its *******.
******* ********* **** *** '********** *******' only ******** *** ******* *******, ***** are ******** *** ********* **-**** ** Gabriel ** ** ****** ** *** end-user. ******* ******** ** **** *** of *** ************* ** ********:
** ***** **** [**********] **** ******** places, **** *****-***** ********* ** ******, China, *** * ****** ** ***** places.
***** ******* ********* **** *** ******* are *********, *** ******* ******** ** disclose *** **** *****.
**. ******* ****** **** ******* ******** a '******** ** * *******,' ** HaaS, ******** *****, **** ********* ****** $35 *** (*$ *** ***) *** month *** *********ã*, ('*********,' ** **********), * **** the *** ******* **** ** ***** to *** ******-****** ******* ********* ******** as * **** (*** *****). *********ã*, ***** ******* ********* ****** ** Gabriel's "********** *******," ******** **** ******* make * **-***** ******* **********. ** case ** ***** ***********, **. ******* said **** *** ******* ***** **% of *** *********, ********** ******* ******* as * ******* *** ***** *********** unless *** ****** *** ***** *********** is ******** ***************, ** ***** **** there ** ** *****-*********** ***:
**'** ******* ** * ***** ** hardware ** * *******. **** ** do ** **** ** ** *** charge, ** ** *** ********** *** monthly ****** ** * *********** ** what *** ***** ** *** ******* are, ******* *** * ******* **** of ********. ** **** **-*****-**** ********* with ***** ****** **** **** ** have; *.*., ***** ******* **** **** their ******* **** **** *** ********** for ** ****** *** ***** *** end ** *** ********, ** ********** the ******* ******* ** ****** ** the ***** *********** ** *** ******** after ** ******.
** *** ****** ** *****, *** can ** ****, ** ** ** based ** *******'* **** ** **** services, *** ***'* **** ** *** any **** ** **** ** ********* for **. ** ** ** ******* of **** *** ****, *** **** to *** **% ** *** ********* installments ** *** ********.
******* **** **** ******* *** ****** to ****** ***** ** ****** **** have ***** ******** ******* ******** ******** free ** ****** ** **** ** the ******** ******* *******.
Customer **** *** *** ****** ****
******** ******** *.* ** *******'* ***** ** Use, *** ***-**** **** *** *** the **** ******** ** ******* ******* installed ** *** ********'* ******** (** Portuguese, **** ********** ** *******):
*.* *** *** ** *******®'* ******** does *** ****** *** ************ ******** right ** *** ****, ********* ** relation ** *** ******* ** *** Gabriel® *******, ***** ** **** *** exclusive ******** ** *******®...
******* ********* **** ** * ******-** comment:
*** *******' ******* ** ******* ** transfer ** *** ****** ****** *** contracted ******. **** **** *** ******** the ****'* ********* ** *** ******** data ******** [** ******* *******], ** conformity **** ********* ***********.
**** ***** **** **** * *******, specifying **** *** ******** ** *** the ***** ** *** **** ******** by ******* ********* ** *** ********'* property, ** ********.
Founding ****
******* *** ******* ** ***** **********—******** *****(********, ******), ********* *******(********, *****), *****á*** ***** *******(********, ****). *** **** *** ***** in *****, ***** **. ***** ****** a ******'* ****** ** ******** ********** and **. ******* ****** * ********'* at ****** ********** ** *****.
**. ******* **** *** ******** ****’* collective ********** ** *** *** *** at ***-***** ********* **** ** ****** inspired **** ** ***** ******* ** address *** ***** ********** ** ******’* security **********, ***** **. ******* ****** as *** "******* *** ******** ******* in *** ******* [******]":
In *****, ** *** ********, ********* ***** ** ********* **** **** ******* **** ******** ******, **** ** ****** *** *********. These were companies that were dealing with security through an artificial intelligence perspective. They did not take police off the streets, but they allow major Chinese cities to deal with people, plus technology, to solve their major problems. [emphasis added]
*** **. *******, ***** ******, **. Gen. **á*** ********* ** ******* *****, has ****** * ******* **** ** orchestrating ****** ******-******* ******** ************* ** Brazil ***** *** *****, *** ********* is ********:
**********, ** ********** ** **** **** close ** ********. ** ****** ** a ********* *****-**** ******* ** *** Brazilian **** [... **] *** *** one **** ***** *** ******** **** permitted *** **** ** ********* ** social ********* *** **** ** ******* escalations ** ***** ****** ** ******, and **** ***** ** ****** **** to **** *** [****] ******* ************ in *** ** *******.
*********
******* **** **** **** ** *** experienced **× ****** ** ****:
We ***** **** **** *** ****** ** ************ *** ******-****** *******. The latest numbers that I have regarding the quantity in Ipanema are 2,000 cameras in the whole neighborhood. There are more cameras, of course, [...] our ****** *** ** ******** *** ******* ******* ** *** **** [****] *** ** *** **. [emphasis added]
** ******** ******* ** **** ********* around *,*** ********* **** *,*** ******* deployed ********* ** *** ****** *** Ipanema ************* ** *** ** *******, with ********** *********** ** ***** *** neighborhoods ** **** ** ** *ã* Paulo.
******* **** *** ** *** *******'* cameras ******** ** ******* ********. *** startup's **** ********* ******* ********** *** residential *********.
**********
******* **** **** **** ** ****, it *** ******** **% ******* ****** based ** ******* *****:
*** **** ********* ****** ** *** growth ** **** ** **** **** this **** ******* **% ***** ***** based ** ******* *****. **, ******* that ***** ** ******* *** ** touch, ******* ** **** *** ******* as ****.
*** ******* *********** ******** ** ******** any **** ******* **** ** *** projected ******* ******* *** **** ** 2022.
Employees *** ******
******* ********* **** ** ********* *** 83 ********* (******** ***** ** *********), ********* ***** ** *** ** Janeiro.
******* ** ******* *** ****, **** Mr. ******* ********** **** *** *** startup ***** ** **** ******* ***** in ***** ********, ****** *** ********:
*********, *** *********** ** *** **** is ********. ** *** ***** ** reach ** ****** ** *** *******.
*** ******* **** ****** **** ***** the ******** ** *** ***** ** based ** *** ** *******, ** has "**** ****** ******* ********" *** "more *** **** ****** *** ******* from ***** ******."
People ********* *********, ********* *** *********** *** ****
******* (******* ********* ******** *****) ********* that, ** *******, *** ******* **** offers ****** ********* ********* *** ******* installed ****** ******** *********:
** ** ***, *** ******* **** are ** *** ***** ***** ** buildings, ** **** ******* ******* **** to **** *** ******* ** ********* a ***** ******** ** ***.
*** *** ******* **; *******, ******* to ******* *** *********, **** **-******* Otávio ******* ****** **** "******* ****** were **** ** ** **********" *** that *** ** "*** ****** *** thing" **** *** ******* ** ******* into ** *** ******:
The ****** *** ***** **** **'** ******* ** ** ******* ***** ***********. ******* ****** **** **** ** ** **********. They were made for local authorities and for other citizens to identify them. That's why they have a higher contrast. That's why they are in the front of the car. They are in the back of the motorcycle. They are actually part of how people understand who is behind or what is going on with that vehicle. And when you talk about vehicles, you're not talking violating people's identities, but specifically about identifying something which is easier, it's easier to take a frame and understand a simple line of code, understanding what that vehicle is and if that license plate was cloned or not... [emphasis added]
Critical ** ****** ***********
******* **-******* **á*** ******* *** ****** critical ** ******* ****** *********** ****** a **** **** ****, ******** *** technology ** "********" *** ******** **** there ** "**** ******" *** *** controversy *********** ****** ***********:
* ** ******* **** ****** *********** is * **** ******** ****** ** this *****. **** * *** ********, what ** * ******* *****?I ******* **** *** ********** ******* ********* ** *** ****** ** *** ****** ******. We have multiple different sorts of issues going on with companies, governments in Brazil [and] outside. It is a very controversial subject, with good reason for it. We're talking about people's identities and a wrongdoing, a mismatch, when you talk about an individual and a criminal, they might bring the wrong people to justice and that would actually be unfair, that would not be about transparency, that would be about everything that is not related to transparency at all. [emphasis added]
*******, ******** / ********* ********** *********, ***** For ***** ** ****** ***********,** ********* ** ******** "********* *********" Declares ** **********, ********* ** ********, *********** ********** ***** *** ******** ** Curbs, ****** ****** *********** ***.
**. ******* ******* ********* **** ** sees ** ****** ***********'* **** ** transparency, ********* * ******* ******* ** regulation ********* *** **********'* ***, ********* a **** ** ******* ********* ******* acceptable ********** *** *******:
** ** *** ********** ***** ***** of ********** ** ***********, ** ***** that *** ***** **** ******* ** use. *****'* ** ********** ********* **. So, * ** ******* **** *** only ** ******, *** ** ********** countries *** ** ********* *********, **** are *** ***** *** **** ******* has **** ********. ** ** **** for *** ** **** **** **** recognition ** ****-********** *****, *** *******, such ** ***** *** ******* *** lighting, ***** *** ******* *** ********** of ****** **** *** ***** ******* all *** **** *** *** ** that, *** **** *********** **** *** happen ** ********* **** ******* ********' civil ******. *** *********, ****'* *** I **** ** ****** ** ** company **** * *** **** ** do *** ******* **** **** *********** is * ****** ****** ** **** moment. *** ********** *** ** ****** much **** ****** *** *** *********** on ** **** ** ****** **** more ********* *** ** ** ****.
*** * ******** ********** ** ****** recognition ********** ** ****** *** **** of *** ******** ********** *********, ********* a **** ** **********, ********* ***********'* ************* **** ** ******.
2022 ***** *** ***** ******* *********
** *** *** *** ** *** proceeds **** *** ******* ***********, ******* intends ***** *** ******** ** ****** its "********** *******" ****** ******** ************* of *** ** ******* *** *ã* Paulo, ******’* *** ******* ******:
**'** ********** ******* ** ******. ** Rio *** * *********, **** *** on, **'** ***** ** ***** ********* much, **** **** *********. ** *** vision ** **, ** ** ***** the ******** ** *** ***** **** of ***, **** ***, ***** ** the **** ** *** **** ****-***** area ** ***. *** ****** *** 2022 ** ** ***** *** ******** of *** ** *** ***** **** of ***. *** **** *** ***** neighborhoods ** *ã* ***** **** *** closest ** **** *****—**** ********, *******, Pinheiros, *****.
**. ******* ******* ***** **** ** sees *** ******* ** * ***-***** American *******, **** *****, ********, *** Mexico ********* ** ****** ******* *** the *** *******’* ******** *********** ************* expansion:
** **** ******* ** * *********** Latin ******** *******. ** *** ******* operating, ** *** *********** ** * long **** **** ***, ** ******** places **** ****** ** ***** ***** American *********, **** ************,Mexico, ********, *****—***** *** ***** ******* ** **** **. [emphasis added]
*******’* **** ** ************* ********* ********* somewhat **** **** ** ****** ********* companies**********************. ***** *******, **** ********* *** Multilaser, ** *********** ******* ** ******** a ******* ****** *** ******** * large ****** ***** ** *** **** market, ********* *** ********** *** *** seeking ** ************ ****** ***** ******** business ***** **** *** ***** ***** American ******.
Claimed *******
******* ****** **** ** *** ******** Brazilian ****** ** *** ************** **** year, **** ** *********** ******* ** justice:
**** ** *** **** **, **** the ******, ******* ** ************* **** generates *** ************ ** * ******** or ******* **** *** ********* ***, we *** **** ** ***** *** value **** **** *** *****, ** they **** **** **** ***** *** already **** ******. ** *** *******, this **** *****,we ***** ** **** **** *** ************** **** *** ******. Mostly, as I said, in Leblon and Ipanema, [which] were our experimentation areas for our prototype. That's slightly more than one investigation every two days. From ***** **************, ** **** **** ** ****** *** ***** ** ******* ****** ** ***********. [emphasis added]
Challenge: *********** ** ********* **** *** *********
******’* ********, *** ****,*** **** **** **** *% ** its ***** ******* *** ** ****** since *** ***** ** *** ****. ***** *******’* ******* ******* ******* a ********* *********,********* ** *** ********* *****, *** ****** ********* ** ********* near ** *******.
***** **********, ************ *********, ****** ** Gabriel’s *********** *** *** ********* ****** less ***** ** ***** ** ******-****** surveillance *******. ********, *** **** ********* real ****** *** **** ** ********* inputs **** ******, ******** *** *******'* margins ***/** ******** ** ** ********** raise ************ ****.
Challenge: ******** ***** ****** ** **** *** ***********
*******'* ******** ***** ****** ** ***** to **** ***** ********** *** *********** buildings. ***** *** ********* ** **** model ** *** **** ** *** or * ******* ** ********* ** immaterial ** *** *******, ************ ** light ** *** ***** *********** ***, the ******** ** **** *** ******* has ** ***** *** ******** ************* with **** ***** *********, ********** **** to *** *** **** ** *********** a ****** **** ** ******-****** *******.
** ******* ** ** **** *** targets *** **** ** *** *** São *****, *** ******* **** ****** have ** ***** ** ********** *****/*** employees ****** *** ******* ** **** it *** (********* ** ********) *** further ********* *** ******** ********* ****** Rio ** *******.
**********
***** ********* '***********' **** ********* ** a ********* *** ** ******** ******* and *** ***** ****** ** ***-** that ** ****** ** ******* *******'* desired ******* ******, *** *** ******* has *** *** ******* ** *** of *** *****'* ******* ********** ** SoftBank. ************, **** ******* ** *** US, *******'* ****-** ***** **** ****-**** contracts, ******** **** *** *****-*********** *********, reduces *****.
**** **** **** ****** ******* ******* laws ** ******. * ***** **** this ******'* **** ** ***** ** Belgium.
**** *** **** **** ** *** topic ** * ****** **** ******, but ***, ** ** *******, ** is **** ** *** **** **** privacy **** ** ******, ** **** as ** ***** ******* ** * whole, *** **** ********* **** ** Belgium *** *** ***** **, ** well ** ** **** ***** ** the **.
*** *******, * **** ****** **** year **** *********** ** ******, ********, and ****** *** **** ****** *********** to ******** ***** *** ****** *** the ******** ** ******** *** ******** profiles, *********** *** *********, *** ******* known-shoplifters *** ***** ********** *******. ** goes ******* ****** **** **** *********** would ******** *********** ** ******.
** ******** ****** ***** ** ************* is *** ** ***** ** *** have * *** **** ** *** public ***** ** **** ******* ** it *** **** **** **** ***** investigations
**** ** *** ** *******'* **** selling ******. ** *** ** *** co-founders ***** *****, **** **** ******** by ****** *** ********* (*** ********** by *** ** ***'*) ** ****** a ******* ******* **** ******* *** police **** ***** **************:
**** [****** *** *********] *** *** take *** ****** *** *** *******, but **** ***** ***** ******* ****** to **** **** ******, **** **********, to ***** ***** ***** ********.
********* ** *******/*** **** ***-**** ****** in ******* *****, ***** ****** *** company's ******** ** * **** *** "after-the-fact" ************** (******** / ********* ********** *********, ***** For ***** ** ****** ***********,** ********* ** ******** "********* *********" Declares ** **********, ********* ** ********).
** ******,
" ******** ** ******** *** ******** profiles, *********** *** *********, *** ******* known-shoplifters *** ***** ********** *******", *** only ************* *** ******* **** **** as ****(****** *** *** *********** ** course ;-) )
"***** *** ****" ** ****** **** nothing *** * ****** ********** *** i ******* **'* * **** **** between ********** *** *******
*** *** *** ******* '*********' **/*?
**** *** ***. **** *** ** investigation ***** *** ***** ***** ** police *******.
**** **** **** ****** ******* ******* laws ** ******. * ***** **** this ******'* **** ** ***** ** Belgium.
*** *** *** ** * ****** to ******* **** ***** **** ** driveway *** *** **** ** *** public **** ** *** ***** ****** be ** ***** ** ******** ***/ ord ****** ***. **** ** *** time **'* ********** **** * **** of *** ****** ***** **** ** in *** ***** *** **** ****** be ** ******* ** ****** ********.
******, ****'* *** ***. ** ******** Police ***** ** ************* ** *** to ***** ** *** **** * bit **** ** *** ****** ***** on **** ******* ** ** *** help **** **** ***** **************