Softbank-Backed Brazilian Startup Gabriel Raises $12+ Million

By Robert Wren Gordon, Published Dec 08, 2021, 12:05pm EST

Gabriel, the Brazilian startup backed by Softbank, recently raised $12 million USD to install its video surveillance "protection network" in Rio de Janeiro and other Latin American cities.

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In this report, IPVM breaks down Gabriel’s business model and shares comments from an interview with one of Gabriel’s co-founders.

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IPVM Image*******, ******* ** ******** 2019 ** *** ** Janeiro, ******, ***** ****** as * "********** *******," installing ***-**** ******* ** street-facing *************** *** *** clients. ******* *****-************ ******** in ****** *************, ******* aims ** ****** ***** by ********* **/* ****** monitoring, ******** *** ****** in ******** *************, *** sharing *** ***** ******* to ****** **** **************.

*******

******* ****** $** ******* USD (*$ ** ******* BRL) ** ** ******* 2021 ****** * ***** led ** ********, **** participation **** ******, ***** Ventures, ***** ********, ***** Capital, *** *******, ********* Investments, ********* ********, ******** ScaleUp ********, *** *****,********* ** *** *******-******** press *******.

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********* ** **********, *** ****** * round ****** *******'* ***** funding ** ****** $** million ***, ********* * 2020 **** ***** ** which *** ******* ****** nearly $* ******* ***.

Advantage: **/* ********** *******, **** *******

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*** $** *** *** month **** ******* ********* pay ** ** **** of *** *** *******'* "protection *******" ** **** expensive ********** ******* *****-***** ******* ($20–30 *** **.) **** a ************ **** ** Intelbras.

******* ******** *** ******* for ****, *** *** monthly ******* ******* **/* remote ********** ** *******. Additionally, *** *** ******* provides ***-***** **** ****** to *** ****** *** (iOS ********** ********) ** part ** *** "********** network" ************.

****** ** *******'* **/* monitoring *******, ***** **** free ************ *** *******'* mobile ***, ** ** advantage ** *** ***-****, who ***** ********* **** to ****** ************ ** their *** *** ***** not *********** **** **/* central **********.

Disadvantage: **** ****** **** *** ***

** *** **** ****, Gabriel ** **** **** expensive **** ***-**** ****** kits. ** $** ******* over **** ***** (*** length ** * ******* contract), *** ***-**** **** nearly $*,*** *** ***** four ***** *** **** two *******. ** **** price, *** ***-**** ***** feasibly *** * ***, low-cost, ****-****** *** ***** year *** **** ***** and, ***** *******, ******* a **–**% *******, ** not ****, **** *******.

*******

******* ****** ***-***** **** it ***** * "********** network." *** *** ******* initially ***** ** ***** solely ** ********* * monitoring ******* ** *********** customers' ******** **************; *******, Gabriel **-*********á*** ***** *******, *** ***** ** IPVM *** **** ****, told **** **** *** company ******* ******* **** this ***** ** *** challenging:

** ********* ******** ** do *** ******* ***** on ***** ********. ** thought ***** *** ********** abroad ** *****, ******** what ****** *** ***** in ****** ** **** in *** ****** ******, that ** ***** ** able ** *** ******* available ******** ** ***** for ** ** ********* become * ******* ********. But ** **** ********** wrong ***** ****... ** was ***** ***** **** for ** ** ***** a ********** *******, ** would ******** **** ** deal **** ******** ** well.

*** ******* ***** **** many ***** ***-**** ******* ******** found ** *** *********** in ********** *** ********* ** integrate **** *** *******.

******* ********* **** *** 'protection *******' **** ******** its ******* *******, ***** are ******** *** ********* on-site ** ******* ** no ****** ** *** end-user. ******* ******** ** name *** ** *** manufacturers ** ********:

** ***** **** [**********] from ******** ******, **** white-label ********* ** ******, China, *** * ****** of ***** ******.

***** ******* ********* **** its ******* *** *********, the ******* ******** ** disclose *** **** *****.

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**. ******* ****** **** Gabriel ******** * '******** as * *******,' ** HaaS, ******** *****, **** customers ****** $** *** (R$ *** ***) *** month *** *********ã*, ('*********,' ** **********), a **** *** *** startup **** ** ***** to *** ******-****** ******* installed ******** ** * pair (*** *****). *********ã*, ***** ******* ********* access ** *******'* "********** network," ******** **** ******* make * **-***** ******* commitment. ** **** ** early ***********, **. ******* said **** *** ******* bills **% ** *** remaining, ********** ******* ******* as * ******* *** early *********** ****** *** reason *** ***** *********** is ******** ***************, ** which **** ***** ** no *****-*********** ***:

**'** ******* ** * model ** ******** ** a *******. **** ** do ** **** ** do *** ******, ** do *** ********** *** monthly ****** ** * composition ** **** *** price ** *** ******* are, ******* *** * certain **** ** ********. We **** **-*****-**** ********* with ***** ****** **** that ** ****; *.*., every ******* **** **** their ******* **** **** are ********** *** ** months *** ***** *** end ** *** ********, we ********** *** ******* because ** ****** ** the ***** *********** ** the ******** ***** ** months.

** *** ****** ** leave, *** *** ** that, ** ** ** based ** *******'* **** of **** ********, *** don't **** ** *** any **** ** **** or ********* *** **. If ** ** ******* of **** *** ****, you **** ** *** 30% ** *** ********* installments ** *** ********.

******* **** **** ******* who ****** ** ****** after ** ****** **** have ***** ******** ******* hardware ******** **** ** charge ** **** ** the ******** ******* *******.

Customer **** *** *** ****** ****

******** ******** *.* ** *******'* Terms ** ***, *** ***-**** **** not *** *** **** captured ** ******* ******* installed ** *** ********'* premises (** **********, **** translated ** *******):

*.* *** *** ** Gabriel®'s ******** **** *** confer *** ************ ******** right ** *** ****, including ** ******** ** the ******* ** *** Gabriel® *******, ***** ** sole *** ********* ******** of *******®...

******* ********* **** ** a ******-** *******:

*** *******' ******* ** subject ** ******** ** the ****** ****** *** contracted ******. **** **** not ******** *** ****'* ownership ** *** ******** data ******** [** ******* cameras], ** ********** **** Brazilian ***********.

**** ***** **** **** a *******, ********** **** the ******** ** *** the ***** ** *** data ******** ** ******* installed ** *** ********'* property, ** ********.

Founding ****

IPVM Image******* *** ******* ** three **********—******** *****(********, ******), ********* *******(********, *****), *****á*** ***** *******(********, ****). *** **** met ***** ** *****, where **. ***** ****** a ******'* ****** ** Tsinghua ********** *** **. Miranda ****** * ********'* at ****** ********** ** China.

**. ******* **** *** founding ****’* ********** ********** in *** *** *** at ***-***** ********* **** as ****** ******** **** to ***** ******* ** address *** ***** ********** to ******’* ******** **********, which **. ******* ****** as *** "******* *** unsolved ******* ** *** country [******]":

In *****, ** *** ********, ********* ***** ** ********* **** **** ******* **** ******** ******, **** ** ****** *** *********. These were companies that were dealing with security through an artificial intelligence perspective. They did not take police off the streets, but they allow major Chinese cities to deal with people, plus technology, to solve their major problems. [emphasis added]

*** **. *******, ***** father, **. ***. **á*** Rodrigues ** ******* *****, has ****** * ******* role ** ************* ****** safety-focused ******** ************* ** Brazil ***** *** *****, the ********* ** ********:

**********, ** ********** ** also **** ***** ** security. ** ****** ** a ********* *****-**** ******* in *** ********* **** [... **] *** *** one **** ***** *** doctrine **** ********* *** army ** ********* ** social ********* *** **** in ******* *********** ** major ****** ** ******, and **** ***** ** father **** ** **** the [****] ******* ************ in *** ** *******.

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******* **** **** **** it *** *********** **× growth ** ****:

We ***** **** **** *** ****** ** ************ *** ******-****** *******. The latest numbers that I have regarding the quantity in Ipanema are 2,000 cameras in the whole neighborhood. There are more cameras, of course, [...] our ****** *** ** ******** *** ******* ******* ** *** **** [****] *** ** *** **. [emphasis added]

** ******** ******* ** have ********* ****** *,*** customers **** *,*** ******* deployed ********* ** *** Leblon *** ******* ************* of *** ** *******, with ********** *********** ** other *** ************* ** well ** ** *ã* Paulo.

******* **** *** ** the *******'* ******* ******** on ******* ********. *** startup's **** ********* ******* businesses *** *********** *********.

**********

******* **** **** **** in ****, ** *** achieved **% ******* ****** based ** ******* *****:

*** **** ********* ****** of *** ****** ** that ** **** **** this **** ******* **% every ***** ***** ** organic *****. **, ******* that ***** ** ******* got ** *****, ******* to **** *** ******* as ****.

*** ******* *********** ******** to ******** *** **** revenue **** ** *** projected ******* ******* *** 2021 ** ****.

Employees *** ******

******* ********* **** ** currently *** ** ********* (******** ***** ** *********), ********* ***** ** Rio ** *******.

******* ** ******* *** team, **** **. ******* confirming **** *** *** startup ***** ** **** several ***** ** ***** December, ****** *** ********:

*********, *** *********** ** the **** ** ********. We *** ***** ** reach ** ****** ** the *******.

*** ******* **** ****** that ***** *** ******** of *** ***** ** based ** *** ** Janeiro, ** *** "**** people ******* ********" *** "more *** **** ****** are ******* **** ***** cities."

People ********* *********, ********* *** *********** *** ****

******* (******* ********* ******** below) ********* ****, ** present, *** ******* **** offers ****** ********* ********* for ******* ********* ****** building *********:

** ** ***, *** cameras **** *** ** the ***** ***** ** buildings, ** **** ******* trained **** ** **** the ******* ** ********* a ***** ******** ** not.

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*** *** ******* **; however, ******* ** ******* LPR *********, **** **-******* Otávio ******* ****** **** "license ****** **** **** to ** **********" *** that *** ** "*** number *** *****" **** his ******* ** ******* into ** *** ******:

The ****** *** ***** **** **'** ******* ** ** ******* ***** ***********. ******* ****** **** **** ** ** **********. They were made for local authorities and for other citizens to identify them. That's why they have a higher contrast. That's why they are in the front of the car. They are in the back of the motorcycle. They are actually part of how people understand who is behind or what is going on with that vehicle. And when you talk about vehicles, you're not talking violating people's identities, but specifically about identifying something which is easier, it's easier to take a frame and understand a simple line of code, understanding what that vehicle is and if that license plate was cloned or not... [emphasis added]

Critical ** ****** ***********

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******* **-******* **á*** ******* was ****** ******** ** current ****** *********** ****** a **** **** ****, labeling *** ********** ** "immature" *** ******** **** there ** "**** ******" for *** *********** *********** facial ***********:

* ** ******* **** facial *********** ** * very ******** ****** ** this *****. **** * say ********, **** ** I ******* *****?I ******* **** *** ********** ******* ********* ** *** ****** ** *** ****** ******. We have multiple different sorts of issues going on with companies, governments in Brazil [and] outside. It is a very controversial subject, with good reason for it. We're talking about people's identities and a wrongdoing, a mismatch, when you talk about an individual and a criminal, they might bring the wrong people to justice and that would actually be unfair, that would not be about transparency, that would be about everything that is not related to transparency at all. [emphasis added]

*******, ******** / ********* ********** Clearview, ***** *** ***** DB ****** ***********,** ********* ** ******** "Collected *********" ******** ** Parliament, ********* ** ********, *********** ********** ***** *** Sweeping ** *****, ****** Facial *********** ***.

**. ******* ******* ********* what ** **** ** facial ***********'* **** ** transparency, ********* * ******* absence ** ********** ********* the **********'* ***, ********* a **** ** ******* regarding ******* ********** ********** for *******:

** ** *** ********** these ***** ** ********** of ***********, ** ***** that *** ***** **** decided ** ***. *****'* no ********** ********* **. So, * ** ******* that *** **** ** Brazil, *** ** ********** countries *** ** ********* countries, **** *** *** ready *** **** ******* has **** ********. ** is **** *** *** to **** **** **** recognition ** ****-********** *****, for *******, **** ** where *** ******* *** lighting, ***** *** ******* the ********** ** ****** that *** ***** ******* all *** **** *** all ** ****, *** that *********** **** *** happen ** ********* **** respect ********' ***** ******. And *********, ****'* *** I **** ** ****** of ** ******* **** I *** **** ** do *** ******* **** face *********** ** * medium ****** ** **** moment. *** ********** *** to ****** **** **** mature *** *** *********** on ** **** ** become **** **** ********* for ** ** ****.

*** * ******** ********** of ****** *********** ********** in ****** *** **** of *** ******** ********** therewith, ********* * **** of **********, ********* ***********'* ************* **** in ******.

2022 ***** *** ***** ******* *********

** *** *** *** of *** ******** **** the ******* ***********, ******* intends ***** *** ******** to ****** *** "********** network" ****** ******** ************* of *** ** ******* and *ã* *****, ******’* two ******* ******:

**'** ********** ******* ** growth. ** *** *** a *********, **** *** on, **'** ***** ** build ********* ****, **** more *********. ** *** vision ** **, ** to ***** *** ******** of *** ***** **** of ***, **** ***, which ** *** **** of *** **** ****-***** area ** ***. *** target *** **** ** to ***** *** ******** of *** ** *** South **** ** ***. And **** *** ***** neighborhoods ** *ã* ***** that *** ******* ** each *****—**** ********, *******, Pinheiros, *****.

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**. ******* ******* ***** that ** **** *** company ** * ***-***** American *******, **** *****, Colombia, *** ****** ********* as ****** ******* *** the *** *******’* ******** unscheduled ************* *********:

** **** ******* ** a *********** ***** ******** company. ** *** ******* operating, ** *** *********** in * **** **** from ***, ** ******** places **** ****** ** other ***** ******** *********, more ************,Mexico, ********, *****—***** *** ***** ******* ** **** **. [emphasis added]

*******’* **** ** ************* expansion ********* ******** **** that ** ****** ********* companies**********************. ***** *******, **** Intelbras *** **********, ** principally ******* ** ******** a ******* ****** *** amassing * ***** ****** share ** *** **** market, ********* *** ********** are *** ******* ** aggressively ****** ***** ******** business ***** **** *** wider ***** ******** ******.

Claimed *******

******* ****** **** ** has ******** ********* ****** in *** ************** **** year, **** ** *********** brought ** *******:

**** ** *** **** to, **** *** ******, conduct ** ************* **** generates *** ************ ** a ******** ** ******* that *** ********* ***, we *** **** ** share *** ***** **** with *** *****, ** they **** **** **** cycle *** ******* **** closed. ** *** *******, this **** *****,we ***** ** **** **** *** ************** **** *** ******. Mostly, as I said, in Leblon and Ipanema, [which] were our experimentation areas for our prototype. That's slightly more than one investigation every two days. From ***** **************, ** **** **** ** ****** *** ***** ** ******* ****** ** ***********. [emphasis added]

Challenge: *********** ** ********* **** *** *********

******’* ********, *** ****,*** **** **** **** 9% ** *** ***** against *** ** ****** since *** ***** ** the ****. ***** *******’* ******* country ******* * ********* recession,********* ** *** ********* Times, *** ****** ********* is ********* **** ** percent.

***** **********, ************ *********, result ** *******’* *********** and *** ********* ****** less ***** ** ***** on ******-****** ************ *******. Secondly, *** **** ********* real ****** *** **** of ********* ****** **** abroad, ******** *** *******'* margins ***/** ******** ** to ********** ***** ************ fees.

Challenge: ******** ***** ****** ** **** *** ***********

*******'* ******** ***** ****** on ***** ** **** small ********** *** *********** buildings. ***** *** ********* of **** ***** ** the **** ** *** or * ******* ** customers ** ********** ** the *******, ************ ** light ** *** ***** termination ***, *** ******** is **** *** ******* has ** ***** *** maintain ************* **** **** small *********, ********** **** to *** *** **** is *********** * ****** good ** ******-****** *******.

** ******* ** ** meet *** ******* *** 2022 ** *** *** São *****, *** ******* will ****** **** ** bring ** ********** *****/*** employees ****** *** ******* 12 **** ** *** (according ** ********) *** further ********* *** ******** footprint ****** *** ** Janeiro.

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***** ********* '***********' **** certainly ** * ********* due ** ******** ******* and *** ***** ****** of ***-** **** ** needed ** ******* *******'* desired ******* ******, *** Rio ******* *** *** the ******* ** *** of *** *****'* ******* financiers ** ********. ************, like ******* ** *** US, *******'* ****-** ***** with ****-**** *********, ******** with *** *****-*********** *********, reduces *****.

Comments (4)

**** **** **** ****** liberal ******* **** ** Brazil. * ***** **** this ******'* **** ** legal ** *******.

*** *** *** ** a ****** ** ******* your ***** **** ** driveway *** *** **** of *** ****** **** in *** ***** ****** be ** ***** ** possible ***/ *** ****** out. **** ** *** time **'* ********** **** a **** ** *** public ***** **** ** in *** ***** *** this ****** ** ** limited ** ****** ********.

******, ****'* *** ***. In ******** ****** ***** an ************* ** *** to ***** ** *** have * *** **** of *** ****** ***** on **** ******* ** it *** **** **** with ***** **************

Agree
Disagree
Informative
Unhelpful
Funny

**** **** **** ****** liberal ******* **** ** Brazil. * ***** **** this ******'* **** ** legal ** *******.

**** *** **** **** be *** ***** ** a ****** **** ******, but ***, ** ** opinion, ** ** **** to *** **** **** privacy **** ** ******, as **** ** ** Latin ******* ** * whole, *** **** ********* than ** ******* *** the ***** **, ** well ** ** **** parts ** *** **.

*** *******, * **** spoken **** **** **** integrators ** ******, ********, and ****** *** **** facial *********** ** ******** malls *** ****** *** the ******** ** ******** out ******** ********, *********** VIP *********, *** ******* known-shoplifters *** ***** ********** persons. ** **** ******* saying **** **** *********** would ******** *********** ** Europe.

** ******** ****** ***** an ************* ** *** to ***** ** *** have * *** **** of *** ****** ***** on **** ******* ** it *** **** **** with ***** **************

**** ** *** ** Gabriel's **** ******* ******. As *** ** *** co-founders ***** *****, **** were ******** ** ****** and ********* (*** ********** by *** ** ***'*) to ****** * ******* company **** ******* *** police **** ***** **************:

**** [****** *** *********] did *** **** *** police *** *** *******, but **** ***** ***** Chinese ****** ** **** with ******, **** **********, to ***** ***** ***** problems.

********* ** *******/*** **** Ton-That ****** ** ******* terms, ***** ****** *** company's ******** ** * tool *** "*****-***-****" ************** (see***** / ********* ********** Clearview, ***** *** ***** DB ****** ***********,** ********* ** ******** "Collected *********" ******** ** Parliament, ********* ** ********).

Agree
Disagree
Informative
Unhelpful
Funny

** ******,

" ******** ** ******** out ******** ********, *********** VIP *********, *** ******* known-shoplifters *** ***** ********** persons", *** **** ************* but ******* **** **** as ****(****** *** *** governement ** ****** ;-) )

"***** *** ****" ** better **** ******* *** i ****** ********** *** i ******* **'* * thin **** ******* ********** and *******

Agree
Disagree
Informative
Unhelpful
Funny

*** *** *** ******* 'monitored' **/*?

Agree
Disagree
Informative
Unhelpful
Funny
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