Free Beer: GSX 2023 Best Traffic Generator
The biggest crowds at GSX 2023 were during Monday's "Happy Hour" when the show distributed free beer for an hour and a half.
In this note, we examine the lessons from doing this for shows, exhibitors and the pros and cons of this approach.
***** **** *** ******* ******* **** and **** ********** *** ***, **** the ****** ****** *** **** ***** hour, **** *** **** ***** ********** surged ** *** *** ** ******, with *** **** ***** ***** ****** until *** ****** **** ****** *** at *:** *.*.
**** *** **** ******** **** **** and **** ***** **** *** ~* years, ******, ***** *****, ** *** expanded **** ** **** ** ** minutes.
Different **** ***** *****
*** **** ******** ******* **** ***** North ******** ***** ***** ** **** beer ** ******* ****** *** **** floor ** *** ********** ** * large *****. ** **********, ***** ********* have * ******* ****** ** ********** booths **** ***** **** ****** ***** own ******. *** ******* *** ***** far ******* ***** ********** ** ***** was ******* *** **** "*** *****"***** *** *** ******** ***** ** practice ** *** ********, ** ** was **** * *** ********* ****** with ****.
*** ****** ****** *********** **** * massive *** ** *** *** ** day ***.
****
*** **** *** ********** *** ** ~$6 *** ******/*** **** * $*** per ******* ********* ***, ********* ***** ********** ******'* ******** **** (**** 37).
***** ***** **** ** ***** ******. By ********, ****** ** *** ***** for *** ******** (******** *****) **** are ********* ******** ***** **** *********.
Sponsorship *********, *** ** ****** **** ****
**** ***** * *********** *** *** Happy ****(**** ***** - $**,***), ****** ** was *** ********* **** ****:
Pros
***** **** ******* ******** ******** ** the *** ** * ***, **** clearly *** * ***** ******** ******, actually ******* ****** ** *** ****** of *** **** *****.
*** ******* ******** ** **** ******* people ** *** **** ***** **** exhibitors * ******* *********** ** ****** to *********.
* ****** ******** ** **** ********** feel ****** **** *** **** ***** has *********** *******.
** *** ******, **** ******* *********, it **** ***** **** **** **** likely ** ******** ** ******** **********.
*** *** **** ** ***** ** is *** ****, ********** *********** *** many ******** ** ******* ********** ************ spend *** * *** ****.
****
******* ** ************ ***** ** ** unhealthy:
- ***: ** ***** ** ******* *********** is **** *** *** ******
- ** *****: **** * ****** ******* Can **** **** ******
- ******** ***: "**** ***-**-******** ******* *********** negatively ******* *** ***** *** **** in ****** ****"
******** ******* *********** ** *** ******** by * ****** ** ***** ****** and ******* ***** ** *** ***, generally **** **** *******, ********* *** risks.
Broader ***** ******** **** *********** ** ********
**** **** *** **** * ******* trend ** **** ******** **** ** information-first ***** ** ** ** ***** ago ** *** ********* * ********** and ******** ***. ** *** ******** has **** ****** ** *********** ** new ******** *** ******, ***** **** become **** ********* ** ***** **** is *** ****** ****** *** *********** and ************* ******** ****.
Outlook / *********
****** ******** *****, **** ** * rising *****. *** ****** ******** *** become **** ***** ***** ***** ********** free ********* ** **** ******, ** that ******* ************ ***** *** ************ decline.
* ***** **** *** * ***** in *** ***** ** ** ****** or ********.
*** **** - *** *** ******* gummies **** *** *******'* **** ** it? ** ** *** ***** ** the *******'* ******** *******? ****.
** ******* *** *** ** *** industry *** *********** ***** ****** ****, you're ***** ** *** ******** *** being ********** *** ******* **** ******* use. ****'* **** *** ****** *** trending.
**** ****: *** **** **** ******* Generator
**** **** **!!! ** ******* ****, the *** ** ****, *** *** rises ** *** **** *** **** hurts.
**** * **** *********** ** ****** it **** ** **** *** *** days **** ** *** **** * few ****** ** **** ****** *** show ***** *** ** **** *** to ** *******.
** **** *****, ** ** **** free **** *** *********? ** ***** actually **** ********** ****** *** ********** happier.
** *********** ****** *** ***** ****?
* ***** *** ******* ** **** post ** *******, **** **** ** a ********* ** **** ****** ** show ***** ***** ** *** *** as * *** ** **** ********** get ***** *** ** *** ****.
*** * ***'* ****** *** ********, even ** *** ** **** ****** esoteric *****, ************ ** *** ******** industry. ** **** *** ***** ** Saudi ******, ** ***** ** **** of * *********** *******.
**** **** * *** ** *** broader ********* *** ****** **** ***** "endless ******" ******** ** ********, ***** hours ** *** ***** ** ****** that ***** ** ***, *** *** even ******* ** ** ***.
**** ** * **** ******* ** ASIS ** **** ****** ** *** show *****, *** * ***** **** it ****** "*******" ******* ** ***********.
**** **** * *** ** *** broader ********* *** ****** **** ***** "endless ******" ******** ** ********, ***** hours ** *** ***** ** ****** that ***** ** ***, *** *** even ******* ** ** ***.
******* ** *** ******** **** ** entertainment *****, *** ******* ** **** is ********** * **** *****.
**** ******* ** **** ** ****** pour *** **** **** ** ***** offices ** *** ** * ******? No, *****?
**** ******* ** **** ** ****** pour *** **** **** ** ***** offices ** *** ** * ******? No, *****?
***'* ****, ***'* **** *****. *** I **** ****** ** ****** ** places **** *** ****** ***** ***** with **** ******* *** *********. * have ******** ** ** *** ****** at ******* ****** **** **** ******* of ***** ** ******* ** *** bookcase.
****** ** **** ******** ** **** case ******* **'* * ***** ****. I ***'* ***** *** ******* ******* would ** ********* **** **** ***** Monday, *** **** * **** ** least **** ** ** *** ********.
******* ** *** ******** **** ** entertainment *****, *** ******* ** **** is ********** * **** *****.
******** **** **** ******* ****. "****" and "*******" ** *** **** ** be ** ******** **** ** *** spectrum. ***** ** ********** * ***** where ** ***** ** ********** *********, like ***** ** **** ******* ***** wine ******* ****** ** *** ******* ceremony.
** **** ******* ** **** ******* is * *********** **** ** *** workplace, **** ******* **** ********** **** differ **** ****.
* ** ***** *** ****** *** favoring **** ******* *** ********* *** specifically ** ****.
** **** ******* ** **** ******* is * *********** **** ** *** workplace, **** ******* **** ********** **** differ **** ****.
********** *** ***********, **** *** ************ rare ** ******** ** ********.
* ** ***** *** ****** *** favoring **** ******* *** ********* *** specifically ** ****.
***********, * ***'* *** **** ** all. *** *** ********* **** ***** hand ** ********, ** **** *** other ******/*****/********?
****, ** * ***** * ****** research *****? ******** ***** ********* **** KPI’s *** * ***** (*******) *** then ********* *** *********** ******* ***** a ***** ** ****** ******* *** 3pm **** *** **** ****? 😉 No ***** ***** ********. ***** ******* some *********** *******.
**** ******* ** **** ** ****** pour *** **** **** ** ***** offices ** *** ** * ******? No, *****?
** * ***** *** ******* ********* were ******** ** ***** ***** *** afternoon, * ******'* ** *********.
** **** *****, ** ** **** free **** *** *********? ** ***** actually **** ********** ****** *** ********** happier.
***'* *** ** ***** * *** more **** ******* ******** :)
****, **** *** ***** ** ***** babes!
***** ******* ** *********** *** ***, even *** ***** **** ****** *********.
***** **** ***** *****
*'** **** ******** ** *** ** trade ***** *** * ***** ***, but * ***** ******* ***** ******* it *** ** *********.
*** * ***** **** *** (*** THC) ******* ** ***** ***** *** probably * **** ****- **'* ***** everywhere, ** ******* ****** ******* ****** them *****, *** ****** *** ***** feel ***** ***** ***** **** ******** a **** ** *:** ** *** much **** ****** ** ****** * cookie ** *****. ***** * *** longer **** **** *** *** ** kick **, ** ** **********, *** that's ****** ******- **** **** ** the ********, *** ** *** ****** aisle, ***'** ******* ****** ******. **** can ***** *** ***** ** ****** on ******* *** ********** *** ******* nowadays. * ***** **** *** * gummy ** *** ***** ** ** camera ** ********.
*'* ****** **** ** **** ** way ** ********-***** *** ** ** even ***** ** **, ******.