Startup Flock Declares Itself "The New Standard For Neighborhood Security"

Author: Brian Karas, Published on Dec 15, 2017

Mega startup generator YCombinator has backed a startup targeting neighborhood video surveillance and security.

Flock Safety is taking a technology traditionally limited to "professional" solutions, License Plate Recognition, and creating a consumer-oriented service offering marketed to neighborhoods and HOA's that want to track vehicles.

IPVM spoke with Flock's co-founder and CEO, Garrett Langley, about Flock's custom-built solar-powered LPR camera, and their go to market strategy, bypassing the traditional integrator channel with the LPR solution.

**** ******* ********* *********** *** ****** * ******* ********* ************ video ************ *** ********.

***** ******** ****** * ********** ************* ******* ** "************" *********, ******* Plate ***********, *** ******** * ********-******** ******* ******** ******** ** neighborhoods *** ***'* **** **** ** ***** ********.

**** ***** **** *****'* **-******* *** ***,******* *******, ***** *****'* ******-***** *****-******* *** ******, *** ***** ** to ****** ********, ********* *** *********** ********** ******* **** *** LPR ********.

[***************]

Flock ****** ******* ********

***** *** **** ** ************** ****** *********** *****. *********** ** * ****-***** ******* *********/******* ******* ***** where ********* **** ** ******, *******, *** ****** **** **** started. *****'* *** **** *** **** ******** ******** **********, *** he *** **-******* ********* **********, ********* * ******* **** ** Cox *********** *** $*** ******* ** ****.

*** ******* *** *****'* ******** **** ***** **** *** ******** set *** ** ****** * ************ ************ ******** **** ***** fit ***** **** ** ** '*****' ******: *** ***** *** users/homeowners **** ****** ** * ******** ******, ******* ******* ** worry ***** ************ ** ******* ** *** ******** ********.

*** ******* *** ****** * ******* ****** ** ******* ******* (less **** $***,***) *** ******* ~* **** ***** ****** ** its ****** ** *******, **.

Flock ******* ********

****** *** ******* *** ********* ***** *** ****** ******** (******** below), *** ****** ******* ** * ********-**-*-******* ********, ***** *** company ***** **** ************ ********** ** **** ** ****** *** deploy * ****** ** ******* ** ******* *** ******* ****** of ******* ****** ********, **** ********** ********* ** ***** ****** or ************ *********/*****. *** ****** ** ******** ** **** ** easy *** *********, ** ********* ***** ********/******** ********* *****, ** find ******* ****** **** ******** **** *** **** **** ******** in **********, ******, *********/********, ** ******* ******.

*****'* ******* ******** ************ ** *******, ********** ** ****** **** are ***********, *** *** ****** ** *****-** ******* ******** ** keep **** ***********. ****** ** ******* ******* *** **** ******** for **** ** **** ** *** *******. *** ******* **** not ***** *** ****** ** *****, ********** ** ***** ********* services, ******* **** ********* ** *** ********* ** ******.

*** ******** ** ******** ** ****** *** ******* ****** **** vehicles, *** ******* **** ** ** ******* ********* ** *** and *******-******* ******** *** **** *** **** ** ****** *** HOAs ******* ** ******* ***** **** ***** ** ********* *********** and ******* *****.

Flock ****** *****

************* ***** *** ******, *** **** ********* ***** *** *** ********** **** *** within *** ******, ****** **** ** ******** ****** ******** ******* plate ******* *** ***********. **** ****** ** ***** ******* *** uses * ******** *** ***** *** ************* **** *****'* *****-***** backend. *** ******* **** ******* ******* *** ***** *********, *** video ** ********* ****** ** *****'* *****.

Target *********

*** ******* ** ********* ************* *** **** **** ** *** already **** ****** ** ***** *** *** ****** ** ****** a ******* ********. ***** *** ******* *** **** **** ****** of ************* ** ********** *********, ******* ******* ** **************, *** example, *****'* *** **** **** ****** ** **** ******* ** the ************ ******** ***-****, ** ***** ***** *** ******** *** service *** **** ******* *** **** **** ******* *********** ***** in **** *****. **** ** *** ** **** ** ***** frugal ******* ********, ********** *** **** *** ***** *********** ** build * ******* ***** *** ************ ****, *** ******* **** more ****** *** ***********.

Channel *****

*** ***** ***** ** *** ********, **** ***** ******* ******** to *** ***-***** ** *** *******, *** ******** ** *********** for ************ ** ******* ** *********, *** ****** ***** *** Flock ****/*****. **** ** *** ****** *** **** ******** ** due ** *****'* ************ ** *** ******** ******** *** *** being ***** ***** ** *** *********** ********** ***** ******* ************* have **** **** ******** ********** *********, *** **** ** **** to *** ******* **** **** **** **** ********* **** **** and ****, *** **** ***** ********** ******-**-**** ******* ******. *******, Nest *** **** ** *** **** *** ************ *** ******* service/support * *** ********* ** ***** ******** ** ***** ****.

Current ***********

***** ****** **** **** * ****** ** ***********, ********* ** the ************ ******* ****, **** * ******* ****** ** *********** in *********** ******. **** *** ********* ******** ********* ** *** Atlanta ******, ** **** ** *** **** ********* *** *** them ** ****** *** ************/******* ******* ** ***** ******** ** utilizing ***** *********. **** *** ********* ********* ***** **** *** a ********, ** ** ***** ******* ****, ****** ** ***** service.

*******

******* ****** *** ***** ** *** ******* ** ***** *******, according ** *** ***, ** *** ******* ******** **** ******** on ******* **** * *****-***-**** *****, * *****-***-*********-**** *****, ***-***** model, ** ******* ************. ***** **** **** ***** *** *** could *** (** ***** ***) **** **** ***** ********, *** fact **** ***** ** *** ****** *** ***** ** ******* significant ******** ***** ** ********* ******, **** ********** ********* ******-***** cameras, ***** ******, *** *** **** ************, **** **-**** ************ and ******* ******** ***** **** *****'* ******* **** ***** *********** will ****** **** ***** ******** ******* ******** ******* *** **** for **** * ***** ************ **********.

Outlook *** *****

***** ** ********** ** ***** *** **** * ****** ******, and * ***** *******, *** **** ** ********** ******** (******* through ****** ********* ** ***********). ************ ***** *** ********* ********** to ****** ************. ********* **** ******** ***** ** **** **** challenging, ************ **** ******* ********** **** ******** ******** **********. ** the **** ****, *****'* **** ** ******** ******** ********** ***** them *** ********* *********, *** *** ***-**-*** ******** **** **** better ******* *** ******* ***** *******, ******* ********, *** ******** satisfaction. ** ******* ***** **** ****** **** * ***** ********** round ** ***** *** * ******** ***** *** ************ *****, or ***** ** ******* ***** ******** ********* ******* *********** ******** integrators ** ******* ********* **** ******* *** *******.

************ ******** *** **** **** ** ** *****, ***** ********* markets *** ***** ************ ** ** **** ** *********** ** see *** ***** ****.

Comments (17)

******* ************ ***** ************ ** *** ** *** ******* ****** for ******** (**** ** **** *** ***).

***** ********* *** ***'*.

* ***'* ******* *** **** ****** **** ** *********** ********* at ********* ******* ****** ****** *****.

****, * *** *** ******* ***** * ***** ** ******* in **** ******* *** **** ******* ** * ******* ******** management ******* ** ******* "********".

**** ********* **** *** **** ** ** *** ***** *** interested ** ********* ****** ****** ***** ****** ****. *** * vehicle ** **** ******** ** *******. ** ****? **** **************. No ****** ********.

**** **************. ** ****** ********.

***** ******* ********* ******** ** *:****, ***** ******* (**** **** stamped ~*:****) ***** *** ****** ****:

**

"*** * ******* ** **** ******** ** *******. ** ****? Very **************. ** ****** ********."

********* * ******* ***** **** ** *** **** * ******* from * ******** ** *** ********* ** *** ****** ******** that *** ****** ** *** ******* **** *** **'* ******* plate ******** ********* * ***** - *** ** *** ****** LE **** *************. *.*. *** *** **** ***** ******** ** a *********** ************ (***** * ***** ********) **** *** ***'* live **?

*** *** **** ***** ******** ** * *********** ************ (***** a ***** ********) **** *** ***'* **** **?

* **** * ******* ******* **** ***** ***:

*) * **** * ***** **** *** *** **** ** this *********** **** *** *** ****** ** **** * *** out.

*) * *** * ***** ******* *** * ********** **** Stuff **** **

*) * ******'* ***** *** *** **** ******* ****** ******** out ********* *************.

*) * *** ** ** *** ** * ***** *** I ***** **** **** ** *** ***** *******

*) *'* ******* *** * *** ***** *** **** ******** different ************* ** *** ****'* *********. (******* ******)

*) * *** ******* *** * **** ****. (******* ******)

**** * ** **? ***** **** *** **** **** *** could **** *** # ** ******* *** ***** ** * neighborhood *** ***'* **** **, *** *** * ***** ** drive **** * ****** ** ****** **** **** ********* *** saw *** ****** ** **** ******* ***** ******* ***** * crime, **** ****** *** ******* ***** ** *******. *** ** you **** *** ******* ** **** *** ****** ********** *** crime (**** *****) *** * ***** ** ******* ******, ** might **** ** ** ****** **** ***** ****** ** **** out *** *** ****** *** *** ****'** **** ** ** through *** ***** ******* ***** ******* ** ***** ** *** picture ** **** **** *** ***** *** * ***'* *** ANY ***** ** ****** **** **** **** ** * ****** home ********.

******,

* **** ***** ***** *** **** *** *** ******** **** an ************ ***** **** *** **** **** ******* **** **** plate *** ******* ** *** ******** ** *** ***** - before ****** *** ***** *** **** ** **** ******* **** on **** ******* *** - ******** *** ** *** *** of **** * *******.

****** **** **** *** ** ***** ** **?

** ** ************ ******* ***** **** **** ***** *** ******* in *** ******** ** *** *****, **** ****'* ***** ** approach *** ** ******* *** **** ** *****.

*******, **** *** ***** ** *** **** *********** ******* *** - ** **** ***.

**** *** ***** ** *** ***** *** **** ** **** and **** * **** *** ****. *.*. ******* *** ***** facts (******* ****** *** *** *********** *****) **** *** ** proven - ** *********.

**** ** **** ***** ******** - **** ******* - *** potentially ********, ** ***********.

*** ******** *** ***** ** *** ***** ******* **** *** not *********** ******** ** ******** ***** **** **** ******* *** somewhere ** * ******* ****.

***** * ***** **** *** **** *** ***** ** * plate ***** ******* ** **********, * ******** **** *** ******* to ******* ******** **** ***** ********* ** *********** ** ************* is * ******** ******* ** *** ** *** ******** *********.

** *'* * *** *** *** ** ************ **** ** where * *** ** * ******* *** *** **** - since * ******* **** * ********* * *****, *'* ***** gonna *** *** ** ** ******* **, *'* ****** ***** to *** * ***'* ********. *** **** *** ********* **** .... * ***** ** **** *** **** ***** - * said "** ***** **** ** ** ****** **** ***** ****** to **** *** *** *** ****** ***". ** *'* *** saying *** ** *** *** * ***** **** ** ***** help ************** ********* *** ***** ** ******** ** ****** ***** ** **** a **** ****** ******** ** ** ** ******* *** **** it **** **** **** ** ** ******* *** *** ******** and **** ********** ** *** ***** ****** *** * ***'* believe **** ****** **** ***'* *** ********* **** *** **** enough ********. ** ****, * **** ******** ********** (**) **** burglary *** * *** ****** *** ** *** *** **** on *** "*********** **** ***" **** *** ** ***** ** either ****.

** *** ***** ** * ****** * *** *** **** dedicating **** **** *** **** ***'* *** ******* **** ***** and ********* ****** *** *******.

* **** ********* *** ********** ******** ***** **:

*** *** & ** ********** ***** *** ******** * ******* deal ******* **** ***** * ***** ****** ****** ** ** affordable **** ** *** ********** (*** *** ***** ****** **** idea) *** *** *** **** ****** ** ******* ********** *** neighborhood ******* **** *** ****** **** ** ******** **** *******. And ** *** *** *** **** ********** $ **** *** put **** *** **** **** ****'** *** **** ******* ** the **** ** ********** *****.

** *'* *** ****** *** ** *** *** * ***** that ** ***** **** ************** *** **** ** *** ***** in ******** ** ****** ***** ** **** * **** ****** priority ** ** ** ******* *** **** ** **** **** them ** ** ******* *** *** ******** *** **** ********** of *** ***** ****** *** * ***'* ******* **** ****** that ***'* *** ********* **** *** **** ****** ********.

****’* ** ***** *** *** *****, *****?

***** **’* *** ***** **** **** ***** **’* ***** **. Maybe **’* ***** ***** ***** ****. ** ***** ****’** ** probation/parole, **** ***** *** *** * ****** ***** ** **** them **. ** ** ***** ******* ***** *.*.

** ***** *** ***** ***** ** *****, ********* **** * way ** ******* ******, ****** ** *****. **** ** * blue **** *** ***** **** ******* **** ******** **** ******* you *** ** *** ****.

**** *****, ** **** ********* *** ***** ****** ** ************ security. ******* *** ********* ** ***** ** *********, ** ***** be ****** ********* ** ********* ****** "** *** ***" ***** on *** ******** **** ****** ********.

"** ***** ** ****** ********* ** ********* ****** "** *** car" ***** ** *** ******** **** ****** ********."

*** *** *** *** **** *** ***** ******, *******... *********** is *** *** ****.

** ** ****** **** (***) ** ** ************* ****.

** *** ******* ** ******** ** **** ***** ******** ** certain ********, **** **** ** **** ** ***** ** **** begin ** ******* *** ***** *.*. *** ******** **** **** to ******* ** ********* ******.

******* ****** *********** (** ** *******) ** ****** **** *** know ***** ****** ** **** **.

*******: * **** ** * ***** *********** *********** ** *** suburbs ** ** *****'* ******* ****. ** **** * *** crime **** ** ** ************, *** *** *** *** ******* in ****** ***** **** *** *********** *** ********* **** *****.

*** *********** **** *** *** (****) *********, **** **** ******* roads ********** **********. ** ** *** *** **** ******* ********* at *** *** ***** ****** -*** ** ******** ********* *** *** ************ **** ** ***(*** * ***** **** *** ******** ***** ********* ***********) **** if ** '********' ****** ******* *** ************ ** *** ****** of *** ***** ******** **** ** ****** *** *******, ** could ******** ** ***** **** ********* ** **** ** *** LE ****** *** ***** ** ******** ** *********** **** * theft.

*.*. **** *** *** ****** ** **** *** **** ******/***** between ******** *** ***, *** ********* ***** ***** ******** ** residents. **** ***** **** **** ** **** **** **** * or * ****** ** ***********... *** **** ** ****** *** hard ** ****.

****: ***** *** *** ******* *** * ****** ******, * imagine ** ***** ** ****** *** **** ********* ** **** add *** ******* ** *** *** ********* *** **** ****** everything *** ******** ****** ********** ******** **** ********* ***.

******* **** *** ********** **** **** *********** ** *** **** last *****.

** **** **** * *** ** **** ** *** ******* area *** **** *** ***** ** ****. * **** ** not *** **** ** * **** ******. ** *** * system ** *** ***, *** ****** * ****, ** *** a **** ******* ** *** ***** **** ** ** *** opening, ***** ********** ******* *** ******, *** * ***** ***** driving ******* * ******* *** ** *** ***** ****.

*********** ******* **** **** **** ****, **** **** **** ********, pool *****, ***.

* *** *** ******* ******* * **** ******** *****, ***** there *** *** ** *** **************, ******** ***** ******, ***. From *** ******* * *** ** *** **** **** *****, it ***** **** * *** **** **** ** ***** *******. The ****** *** ******* ***** * **** ****, **** * solar ***** **** *** ******* **"***". * **** *** * glimpse ** ** ** *** **********.

*** **** ****** *********

** **** **** **** **** ******** (*** ** ******** ********) and ******* *********. ** ** ***** ** ** ******* ** a ****** ******** (* *** **** *** ******** *****... ** many ****, ***********, * ****** ** *******) *** ** ******** for **** ***** ****** (********* ** ***** ********), *** ** long-term *********.

* **** ****** ***** *** ****** **** *** ******* ** capture ****** ***** **** ** **** ***** ********* *** *** recognition ********** ******* **/** *** ****** ******* * ******** **** NVIDIA ******. ** ***** ****** *** ******** ******* ********** ** a ****-*** ** **** ********* *****.

* ***'* *** **** ***** *** **********. *** ******* *** and *** ************ *** ****? ********* ** * **** ***, I ***'* **** **** **** ******* ******, *** ********* ****** the ****** ****** ** ***** **** ******* ****** *** *** that ****?

**** **** ***** ******** ***** ***** ******* ** *** ***** or **** *** ******** *** * ******** *** **** *****?

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