Flock ****** ******* ********
***** *** **** ** the*********** ****** *********** *****. *********** ** a ****-***** ******* *********/******* capital ***** ***** ********* such ** ******, *******, and ****** **** **** started. *****'* *** **** not **** ******** ******** experience, *** ** *** co-founded ********* **********, ********* a startup **** ** *** Enterprises *** $*** ******* in ****.
*** ******* *** *****'* offering **** ***** **** the ******** *** *** to ****** * ************ surveillance ******** **** ***** fit ***** **** ** an '*****' ******: *** where *** *****/********** **** access ** * ******** system, ******* ******* ** worry ***** ************ ** support ** *** ******** hardware.
*** ******* *** ****** a ******* ****** ** outside ******* (**** **** $500,000) *** ******* ~* half ***** ****** ** its ****** ** *******, GA.
Flock ******* ********
****** *** ******* *** developed ***** *** ****** platform (******** *****), *** actual ******* ** * security-as-a-service ********, ***** *** company ***** **** ************ homeowners ** **** ** design *** ****** * series ** ******* ** capture *** ******* ****** of ******* ****** ********, with ********** ********* ** choke ****** ** ************ entrances/exits. *** ****** ** designed ** **** ** easy *** *********, ** appointed ***** ********/******** ********* heads, ** **** ******* plates **** ******** **** may **** **** ******** in **********, ******, *********/********, or ******* ******.
*****'* ******* ******** ************ of *******, ********** ** ensure **** *** ***********, and *** ****** ** hands-on ******* ******** ** keep **** ***********. ****** or ******* ******* *** also ******** *** **** as **** ** *** service. *** ******* **** not ***** *** ****** ** offer, ********** ** ***** retrieval ********, ******* **** component ** *** ********* to ******.
*** ******** ** ******** to ****** *** ******* motion **** ********, *** company **** ** ** focused ********* ** *** and *******-******* ******** *** does *** **** ** option *** **** ******* to ******* ***** **** pools ** ********* *********** and ******* *****.
Flock ****** *****

************* ***** *** ******, *** **** ********* ***** own *** ********** **** run ****** *** ******, ****** that ** ******** ****** accuracy ******* ***** ******* and ***********. **** ****** is ***** ******* *** uses * ******** *** modem *** ************* **** Flock's *****-***** *******. *** cameras **** ******* ******* for ***** *********, *** video ** ********* ****** in *****'* *****.
Target *********
*** ******* ** ********* neighborhoods *** **** **** do *** ******* **** guards ** ***** *** can ****** ** ****** a ******* ********. ***** the ******* *** **** some ****** ** ************* to ********** *********, ******* garages ** **************, *** example, *****'* *** **** they ****** ** **** focused ** *** ************ customer ***-****, ** ***** until *** ******** *** service *** **** ******* and **** **** ******* significant ***** ** **** space. **** ** *** in **** ** ***** frugal ******* ********, ********** the **** *** ***** investments ** ***** * massive ***** *** ************ team, *** ******* **** more ****** *** ***********.
Channel *****
*** ***** ***** ** B2C ********, **** ***** selling ******** ** *** end-users ** *** *******, and ******** ** *********** for ************ ** ******* as *********, *** ****** under *** ***** ****/*****. Part ** *** ****** for **** ******** ** due ** *****'* ************ in *** ******** ******** and *** ***** ***** aware ** *** *********** integrator ***** ******* ************* have **** **** ******** commercial *********, *** **** in **** ** *** success **** **** **** from ********* **** **** and ****, *** **** build ********** ******-**-**** ******* models. *******, **** *** Ring ** *** **** the ************ *** ******* service/support * *** ********* of ***** ******** ** Flock ****.
Current ***********
***** ****** **** **** a ****** ** ***********, primarily ** *** ************ Atlanta ****, **** * limited ****** ** *********** in *********** ******. **** are ********* ******** ********* on *** ******* ******, as **** ** *** most ********* *** *** them ** ****** *** installation/support ******* ** ***** offering ** ********* ***** employees. **** *** ********* targeting ***** **** *** a ********, ** ** least ******* ****, ****** of ***** *******.
*******
******* ****** *** ***** in *** ******* ** being *******, ********* ** the ***, ** *** company ******** **** ******** on ******* **** * price-per-home *****, * *****-***-*********-**** model, ***-***** *****, ** various ************. ***** **** also ***** *** *** could *** (** ***** not) **** **** ***** guidance, *** **** **** Flock ** *** ****** the ***** ** ******* significant ******** ***** ** subsidize ******, **** ********** expensive ******-***** *******, ***** panels, *** *** **** connectivity, **** **-**** ************ and ******* ******** ***** that *****'* ******* **** fully *********** **** ****** make ***** ******** ******* thousand ******* *** **** for **** * ***** neighborhood **********.
Outlook *** *****
***** ** ********** ** build *** **** * custom ******, *** * cloud *******, *** **** an ********** ******** (******* through ****** ********* ** contractors). ************ ***** *** difficult ********** ** ****** successfully. ********* **** ******** makes ** **** **** challenging, ************ **** ******* executives **** ******** ******** experience. ** *** **** time, *****'* **** ** security ******** ********** ***** them *** ********* *********, and *** ***-**-*** ******** lets **** ****** ******* the ******* ***** *******, service ********, *** ******** satisfaction. ** ******* ***** will ****** **** * large ********** ***** ** build *** * ******** sales *** ************ *****, or ***** ** ******* their ******** ********* ******* established ******** *********** ** service ********* **** ******* and *******.
************ ******** *** **** tend ** ** *****, price ********* ******* *** video ************ ** ** will ** *********** ** see *** ***** ****.
Comments (23)
Undisclosed Manufacturer #1
Believe neighborhood video surveillance is one of the missing pieces for Nextdoor (back by some big VCs).
Create New Topic
Undisclosed End User #2
Looks promising for HOA's.
I can't imagine the cute camera will be technically effective at capturing license plates around clock.
Create New Topic
Undisclosed Manufacturer #3
Yeah, I see the company doing a proof of concept in some markets and then selling to a massive property management company or Comcast "Security".
Create New Topic
Mark Strange
This vaporware does not seem to be the least bit interested in capturing actual humans doing actual harm. Say a vehicle is seen entering or leaving. So what? Very circumstantial. No direct evidence.
Create New Topic
Undisclosed Integrator #5
Somehow they got themselves some free advertising on the news last night.
We work with a lot of HOAs in the Atlanta area and have not heard of them. I also do not see them as a real threat. We put a system in one HOA, and within a week, we got a girl jumping on the swing gate as it was opening, which apparently damaged the opener, and a FEDEX truck driving through a barrier arm on the other gate.
Communities usually want more than tags, they want gate overview, pool areas, etc.
I see the product filling a very specific niche, where there may not be any infrastructure, multiple entry points, etc. From the glimpse I saw on the news last night, it looks like a lot more than on their website. The device was mounted about 4 feet high, with a solar panel that was roughly 18"x24". I only saw a glimpse of it in the background.
Not very vandal resistant
Create New Topic
Undisclosed #7
We work with many HOAs directly (via an internal champion) and through resellers. It is great to be focused on a target customer (I can hear the investor pitch... so many HOAs, underserved, x number of cameras) but be prepared for long sales cycles (dependent on board meetings), and no long-term contracts.
I have doubts about the camera with its ability to capture plates other than in very close proximity and the recognition algorithms running on/in the camera without a platform like NVIDIA Jetson. To state higher LPR accuracy without benchmarks or a bake-off is just marketing fluff.
Create New Topic
Undisclosed #4
Garrett seems relatively young:
Related: Why Are There So Few Young Execs In Security?
Should Talented Young People Get Out Of The Security / Surveillance Industry?
Create New Topic
Chad Rohde
I don't see this being too successful. LPR cameras and and LTE transporting the data? Installed at a busy HOA, I don't know what gets drained faster, the batteries during the winter months or their bank account paying for all that data?
Create New Topic
Undisclosed #4
Does this thing actually store video streams in the cloud or just LPR metadata and a snapshot for each event?
Create New Topic
Undisclosed #6
Flock getting some push back from Miami neighborhood.
Create New Topic
Undisclosed #8
Has anyone encountered Flock Safety installations? Their website is very end-user friendly yet I found little information on their camera or LPR algorithm that could be used to compare it to other LPR solutions.
Create New Topic
Undisclosed Integrator #9
The whole thing look suspicous. You will find articles about them online but they sure look like clever marketing writing. You will see tv news mentioning them on youtube, but nothing in depth. Additionally, I can't seem to find any footage online of what their system actually looks like.
Create New Topic