Startup Flock Declares Itself "The New Standard For Neighborhood Security"

By: Brian Karas, Published on Dec 15, 2017

Mega startup generator YCombinator has backed a startup targeting neighborhood video surveillance and security.

Flock Safety is taking a technology traditionally limited to "professional" solutions, License Plate Recognition, and creating a consumer-oriented service offering marketed to neighborhoods and HOA's that want to track vehicles.

IPVM spoke with Flock's co-founder and CEO, Garrett Langley, about Flock's custom-built solar-powered LPR camera, and their go to market strategy, bypassing the traditional integrator channel with the LPR solution.

**** ******* ********* *********** has ****** * ******* targeting ************ ***** ************ and ********.

***** ******** ****** * ********** traditionally ******* ** "************" solutions, ******* ***** ***********, and ******** * ********-******** service ******** ******** ** neighborhoods *** ***'* **** want ** ***** ********.

**** ***** **** *****'* co-founder *** ***,******* *******, ***** *****'* ******-***** solar-powered *** ******, *** their ** ** ****** strategy, ********* *** *********** integrator ******* **** *** LPR ********.

[***************]

Flock ****** ******* ********

***** *** **** ** the*********** ****** *********** *****. *********** ** a ****-***** ******* *********/******* capital ***** ***** ********* such ** ******, *******, and ****** **** **** started. *****'* *** **** not **** ******** ******** experience, *** ** *** co-founded ********* **********, ********* a ******* **** ** Cox *********** *** $*** million ** ****.

*** ******* *** *****'* offering **** ***** **** the ******** *** *** to ****** * ************ surveillance ******** **** ***** fit ***** **** ** an '*****' ******: *** where *** *****/********** **** access ** * ******** system, ******* ******* ** worry ***** ************ ** support ** *** ******** hardware.

*** ******* *** ****** a ******* ****** ** outside ******* (**** **** $500,000) *** ******* ~* half ***** ****** ** its ****** ** *******, GA.

Flock ******* ********

****** *** ******* *** developed ***** *** ****** platform (******** *****), *** actual ******* ** * security-as-a-service ********, ***** *** company ***** **** ************ homeowners ** **** ** design *** ****** * series ** ******* ** capture *** ******* ****** of ******* ****** ********, with ********** ********* ** choke ****** ** ************ entrances/exits. *** ****** ** designed ** **** ** easy *** *********, ** appointed ***** ********/******** ********* heads, ** **** ******* plates **** ******** **** may **** **** ******** in **********, ******, *********/********, or ******* ******.

*****'* ******* ******** ************ of *******, ********** ** ensure **** *** ***********, and *** ****** ** hands-on ******* ******** ** keep **** ***********. ****** or ******* ******* *** also ******** *** **** as **** ** *** service. *** ******* **** not ***** *** ****** to *****, ********** ** video ********* ********, ******* that ********* ** *** residents ** ******.

*** ******** ** ******** to ****** *** ******* motion **** ********, *** company **** ** ** focused ********* ** *** and *******-******* ******** *** does *** **** ** option *** **** ******* to ******* ***** **** pools ** ********* *********** and ******* *****.

Flock ****** *****

************* ***** *** ******, *** **** ********* their *** *** ********** that *** ****** *** camera, ****** **** ** delivers ****** ******** ******* plate ******* *** ***********. Each ****** ** ***** powered *** **** * cellular *** ***** *** communication **** *****'* *****-***** backend. *** ******* **** onboard ******* *** ***** buffering, *** ***** ** primarily ****** ** *****'* cloud.

Target *********

*** ******* ** ********* neighborhoods *** **** **** do *** ******* **** guards ** ***** *** can ****** ** ****** a ******* ********. ***** the ******* *** **** some ****** ** ************* to ********** *********, ******* garages ** **************, *** example, *****'* *** **** they ****** ** **** focused ** *** ************ customer ***-****, ** ***** until *** ******** *** service *** **** ******* and **** **** ******* significant ***** ** **** space. **** ** *** in **** ** ***** frugal ******* ********, ********** the **** *** ***** investments ** ***** * massive ***** *** ************ team, *** ******* **** more ****** *** ***********.

Channel *****

*** ***** ***** ** B2C ********, **** ***** selling ******** ** *** end-users ** *** *******, and ******** ** *********** for ************ ** ******* as *********, *** ****** under *** ***** ****/*****. Part ** *** ****** for **** ******** ** due ** *****'* ************ in *** ******** ******** and *** ***** ***** aware ** *** *********** integrator ***** ******* ************* have **** **** ******** commercial *********, *** **** in **** ** *** success **** **** **** from ********* **** **** and ****, *** **** build ********** ******-**-**** ******* models. *******, **** *** Ring ** *** **** the ************ *** ******* service/support * *** ********* of ***** ******** ** Flock ****.

Current ***********

***** ****** **** **** a ****** ** ***********, primarily ** *** ************ Atlanta ****, **** * limited ****** ** *********** in *********** ******. **** are ********* ******** ********* on *** ******* ******, as **** ** *** most ********* *** *** them ** ****** *** installation/support ******* ** ***** offering ** ********* ***** employees. **** *** ********* targeting ***** **** *** a ********, ** ** least ******* ****, ****** of ***** *******.

*******

******* ****** *** ***** in *** ******* ** being *******, ********* ** the ***, ** *** company ******** **** ******** on ******* **** * price-per-home *****, * *****-***-*********-**** model, ***-***** *****, ** various ************. ***** **** also ***** *** *** could *** (** ***** not) **** **** ***** guidance, *** **** **** Flock ** *** ****** the ***** ** ******* significant ******** ***** ** subsidize ******, **** ********** expensive ******-***** *******, ***** panels, *** *** **** connectivity, **** **-**** ************ and ******* ******** ***** that *****'* ******* **** fully *********** **** ****** make ***** ******** ******* thousand ******* *** **** for **** * ***** neighborhood **********.

Outlook *** *****

***** ** ********** ** build *** **** * custom ******, *** * cloud *******, *** **** an ********** ******** (******* through ****** ********* ** contractors). ************ ***** *** difficult ********** ** ****** successfully. ********* **** ******** makes ** **** **** challenging, ************ **** ******* executives **** ******** ******** experience. ** *** **** time, *****'* **** ** security ******** ********** ***** them *** ********* *********, and *** ***-**-*** ******** lets **** ****** ******* the ******* ***** *******, service ********, *** ******** satisfaction. ** ******* ***** will ****** **** * large ********** ***** ** build *** * ******** sales *** ************ *****, or ***** ** ******* their ******** ********* ******* established ******** *********** ** service ********* **** ******* and *******.

************ ******** *** **** tend ** ** *****, price ********* ******* *** video ************ ** ** will ** *********** ** see *** ***** ****.

Comments (17)

******* ************ ***** ************ ** *** ** *** ******* ****** for ******** (**** ** **** *** ***).

***** ********* *** ***'*.

* ***'* ******* *** **** ****** **** ** *********** ********* at ********* ******* ****** ****** *****.

****, * *** *** ******* ***** * ***** ** ******* in **** ******* *** **** ******* ** * ******* ******** management ******* ** ******* "********".

**** ********* **** *** **** ** ** *** ***** *** interested ** ********* ****** ****** ***** ****** ****. *** * vehicle ** **** ******** ** *******. ** ****? **** **************. No ****** ********.

**** **************. ** ****** ********.

***** ******* ********* ******** ** *:****, ***** ******* (**** **** stamped ~*:****) ***** *** ****** ****:

**

"*** * ******* ** **** ******** ** *******. ** ****? Very **************. ** ****** ********."

********* * ******* ***** **** ** *** **** * ******* from * ******** ** *** ********* ** *** ****** ******** that *** ****** ** *** ******* **** *** **'* ******* plate ******** ********* * ***** - *** ** *** ****** LE **** *************. *.*. *** *** **** ***** ******** ** a *********** ************ (***** * ***** ********) **** *** ***'* live **?

*** *** **** ***** ******** ** * *********** ************ (***** a ***** ********) **** *** ***'* **** **?

* **** * ******* ******* **** ***** ***:

*) * **** * ***** **** *** *** **** ** this *********** **** *** *** ****** ** **** * *** out.

*) * *** * ***** ******* *** * ********** **** Stuff **** **

*) * ******'* ***** *** *** **** ******* ****** ******** out ********* *************.

*) * *** ** ** *** ** * ***** *** I ***** **** **** ** *** ***** *******

*) *'* ******* *** * *** ***** *** **** ******** different ************* ** *** ****'* *********. (******* ******)

*) * *** ******* *** * **** ****. (******* ******)

**** * ** **? ***** **** *** **** **** *** could **** *** # ** ******* *** ***** ** * neighborhood *** ***'* **** **, *** *** * ***** ** drive **** * ****** ** ****** **** **** ********* *** saw *** ****** ** **** ******* ***** ******* ***** * crime, **** ****** *** ******* ***** ** *******. *** ** you **** *** ******* ** **** *** ****** ********** *** crime (**** *****) *** * ***** ** ******* ******, ** might **** ** ** ****** **** ***** ****** ** **** out *** *** ****** *** *** ****'** **** ** ** through *** ***** ******* ***** ******* ** ***** ** *** picture ** **** **** *** ***** *** * ***'* *** ANY ***** ** ****** **** **** **** ** * ****** home ********.

******,

* **** ***** ***** *** **** *** *** ******** **** an ************ ***** **** *** **** **** ******* **** **** plate *** ******* ** *** ******** ** *** ***** - before ****** *** ***** *** **** ** **** ******* **** on **** ******* *** - ******** *** ** *** *** of **** * *******.

****** **** **** *** ** ***** ** **?

** ** ************ ******* ***** **** **** ***** *** ******* in *** ******** ** *** *****, **** ****'* ***** ** approach *** ** ******* *** **** ** *****.

*******, **** *** ***** ** *** **** *********** ******* *** - ** **** ***.

**** *** ***** ** *** ***** *** **** ** **** and **** * **** *** ****. *.*. ******* *** ***** facts (******* ****** *** *** *********** *****) **** *** ** proven - ** *********.

**** ** **** ***** ******** - **** ******* - *** potentially ********, ** ***********.

*** ******** *** ***** ** *** ***** ******* **** *** not *********** ******** ** ******** ***** **** **** ******* *** somewhere ** * ******* ****.

***** * ***** **** *** **** *** ***** ** * plate ***** ******* ** **********, * ******** **** *** ******* to ******* ******** **** ***** ********* ** *********** ** ************* is * ******** ******* ** *** ** *** ******** *********.

** *'* * *** *** *** ** ************ **** ** where * *** ** * ******* *** *** **** - since * ******* **** * ********* * *****, *'* ***** gonna *** *** ** ** ******* **, *'* ****** ***** to *** * ***'* ********. *** **** *** ********* **** .... * ***** ** **** *** **** ***** - * said "** ***** **** ** ** ****** **** ***** ****** to **** *** *** *** ****** ***". ** *'* *** saying *** ** *** *** * ***** **** ** ***** help ************** ********* *** ***** ** ******** ** ****** ***** ** **** a **** ****** ******** ** ** ** ******* *** **** it **** **** **** ** ** ******* *** *** ******** and **** ********** ** *** ***** ****** *** * ***'* believe **** ****** **** ***'* *** ********* **** *** **** enough ********. ** ****, * **** ******** ********** (**) **** burglary *** * *** ****** *** ** *** *** **** on *** "*********** **** ***" **** *** ** ***** ** either ****.

** *** ***** ** * ****** * *** *** **** dedicating **** **** *** **** ***'* *** ******* **** ***** and ********* ****** *** *******.

* **** ********* *** ********** ******** ***** **:

*** *** & ** ********** ***** *** ******** * ******* deal ******* **** ***** * ***** ****** ****** ** ** affordable **** ** *** ********** (*** *** ***** ****** **** idea) *** *** *** **** ****** ** ******* ********** *** neighborhood ******* **** *** ****** **** ** ******** **** *******. And ** *** *** *** **** ********** $ **** *** put **** *** **** **** ****'** *** **** ******* ** the **** ** ********** *****.

** *'* *** ****** *** ** *** *** * ***** that ** ***** **** ************** *** **** ** *** ***** in ******** ** ****** ***** ** **** * **** ****** priority ** ** ** ******* *** **** ** **** **** them ** ** ******* *** *** ******** *** **** ********** of *** ***** ****** *** * ***'* ******* **** ****** that ***'* *** ********* **** *** **** ****** ********.

****’* ** ***** *** *** *****, *****?

***** **’* *** ***** **** **** ***** **’* ***** **. Maybe **’* ***** ***** ***** ****. ** ***** ****’** ** probation/parole, **** ***** *** *** * ****** ***** ** **** them **. ** ** ***** ******* ***** *.*.

** ***** *** ***** ***** ** *****, ********* **** * way ** ******* ******, ****** ** *****. **** ** * blue **** *** ***** **** ******* **** ******** **** ******* you *** ** *** ****.

**** *****, ** **** ********* *** ***** ****** ** ************ security. ******* *** ********* ** ***** ** *********, ** ***** be ****** ********* ** ********* ****** "** *** ***" ***** on *** ******** **** ****** ********.

"** ***** ** ****** ********* ** ********* ****** "** *** car" ***** ** *** ******** **** ****** ********."

*** *** *** *** **** *** ***** ******, *******... *********** is *** *** ****.

** ** ****** **** (***) ** ** ************* ****.

** *** ******* ** ******** ** **** ***** ******** ** certain ********, **** **** ** **** ** ***** ** **** begin ** ******* *** ***** *.*. *** ******** **** **** to ******* ** ********* ******.

******* ****** *********** (** ** *******) ** ****** **** *** know ***** ****** ** **** **.

*******: * **** ** * ***** *********** *********** ** *** suburbs ** ** *****'* ******* ****. ** **** * *** crime **** ** ** ************, *** *** *** *** ******* in ****** ***** **** *** *********** *** ********* **** *****.

*** *********** **** *** *** (****) *********, **** **** ******* roads ********** **********. ** ** *** *** **** ******* ********* at *** *** ***** ****** -*** ** ******** ********* *** *** ************ **** ** ***(*** * ***** **** *** ******** ***** ********* ***********) **** if ** '********' ****** ******* *** ************ ** *** ****** of *** ***** ******** **** ** ****** *** *******, ** could ******** ** ***** **** ********* ** **** ** *** LE ****** *** ***** ** ******** ** *********** **** * theft.

*.*. **** *** *** ****** ** **** *** **** ******/***** between ******** *** ***, *** ********* ***** ***** ******** ** residents. **** ***** **** **** ** **** **** **** * or * ****** ** ***********... *** **** ** ****** *** hard ** ****.

****: ***** *** *** ******* *** * ****** ******, * imagine ** ***** ** ****** *** **** ********* ** **** add *** ******* ** *** *** ********* *** **** ****** everything *** ******** ****** ********** ******** **** ********* ***.

******* **** *** ********** **** **** *********** ** *** **** last *****.

** **** **** * *** ** **** ** *** ******* area *** **** *** ***** ** ****. * **** ** not *** **** ** * **** ******. ** *** * system ** *** ***, *** ****** * ****, ** *** a **** ******* ** *** ***** **** ** ** *** opening, ***** ********** ******* *** ******, *** * ***** ***** driving ******* * ******* *** ** *** ***** ****.

*********** ******* **** **** **** ****, **** **** **** ********, pool *****, ***.

* *** *** ******* ******* * **** ******** *****, ***** there *** *** ** *** **************, ******** ***** ******, ***. From *** ******* * *** ** *** **** **** *****, it ***** **** * *** **** **** ** ***** *******. The ****** *** ******* ***** * **** ****, **** * solar ***** **** *** ******* **"***". * **** *** * glimpse ** ** ** *** **********.

*** **** ****** *********

** **** **** **** **** ******** (*** ** ******** ********) and ******* *********. ** ** ***** ** ** ******* ** a ****** ******** (* *** **** *** ******** *****... ** many ****, ***********, * ****** ** *******) *** ** ******** for **** ***** ****** (********* ** ***** ********), *** ** long-term *********.

* **** ****** ***** *** ****** **** *** ******* ** capture ****** ***** **** ** **** ***** ********* *** *** recognition ********** ******* **/** *** ****** ******* * ******** **** NVIDIA ******. ** ***** ****** *** ******** ******* ********** ** a ****-*** ** **** ********* *****.

* ***'* *** **** ***** *** **********. *** ******* *** and *** ************ *** ****? ********* ** * **** ***, I ***'* **** **** **** ******* ******, *** ********* ****** the ****** ****** ** ***** **** ******* ****** *** *** that ****?

**** **** ***** ******** ***** ***** ******* ** *** ***** or **** *** ******** *** * ******** *** **** *****?

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