FLIR Goes Consumer - Dropcam Killer?

By: John Honovich, Published on Jan 07, 2014

Following one of the most surprising video deals in years (Flir acquiring Lorex), FLIR has announced its first consumer IP camera [link no longer available], a release that clearly takes aim at hot startup Dropcam. In this note, we break down the features, positioning and pricing of FLIR FX [link no longer available], contrasting it to Dropcam.

[UPDATE: See IPVM Test results of the FLIR FX.]

FLIR FX Overview

FLIR emphasizes the FX's ability to 'transform' itself from:

  • Indoor baby / child monitor to
  • Outdoor surveillance camera to
  • Driver / dashcam to
  • Sports camera

The camera unit simply pops into different mounts / enclosures for each application. Here's an overview of the core and optional components:

Here's their marketing video that show a little more in action:

There are a few important, differentiating features [link no longer available]:

  • 1080p video, which is quite high for the consumer IP camera market (Dropcam and others typically are 720p)
  • 160 degree FoV, which is super wide but obviously reduces how far the camera can capture details
  • Supports SD card storage and FLIR says that the device will ship with an SD card though they have not confirmed what size in contrast to Dropcam which requires offsite/ cloud storage only
  • Free cloud access for both live and video recorded on SD card, eliminates the need for purchasing subscription for recording video (a la Dropcam)
  • Internal battery, rated for up to 4 hours which enables it to be moved and used for short term monitoring (car, sporting events, etc.). This is quite uncommon with IP cameras.
  • External housing has 4 built in IR LEDs adding to the 2 embedded in the camera which FLIR rates for 80 feet range. Having an external housing is not common for consumer IP cameras and the additional IR LEDs will certainly help for larger areas.

Pricing and Availability

The MSRP of the core unit will be $249 USD. The product is scheduled for release in "late Spring to early Summer 2014."

Positioning

Given the premium features and pricing, this is clearly targeted at the higher end consumer. There are 2 core competitive differentiators we see:

  • The ability to use the camera for multiple purposes may make it more valuable and useful than traditional indoor only fixed IP cameras.
  • Free cloud access for video recorded on the SD card can eliminate one of the barrier and most expensive parts of hosted video.

This is the most compelling threat we have seen yet to Dropcam, given the premium features, undercutting of subscriptions, and marketing muscle FLIR is putting behind this.

On the other hand, the FLIR FX camera is still 4 to 6 months away so the implementation could turn out to be poor and / or Dropcam may release something better in the interim. While it is good to see competition heating up, the impact remains to be seen.

 

Comments (13) : Members only. Login. or Join.

Related Reports

JCI "Fever Camera" Partners With China TVT on May 19, 2020
Johnson Controls (JCI) is the next big player to get into the 'fever camera'...
USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and...
Cisco Acquiring Fluidmesh on Apr 09, 2020
Cisco announced it is acquiring niche wireless manufacturer...
Anyvision Presents AI Facial Recognition and Mask Detection on Jun 08, 2020
AnyVision presented its AI facial recognition and mask detection at the May...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups...
Euklis Presents AI Analytics on May 05, 2020
Euklis presented its AI facial recognition, LPR, and object recognition...
USA's Seek Scan Thermal Temperature System Examined on Apr 01, 2020
This US company, Seek, located down the road from FLIR and founded by former...
IBM Video Analytics Reborn on May 01, 2020
IBM is back in video analytics and they are even offering AI-based fever...
Qumulex Presents Unified VMS and Access Control on Jun 08, 2020
Qumulex presented its unified video management and access control system at...
Favorite Video Analytic Manufacturers 2020 on Feb 25, 2020
Video analytics is now as hot as ever, driven by the excitement of advancing...
Directory of 95 Video Surveillance Startups on May 20, 2020
This directory provides a list of video surveillance startups to help you see...
Phone Camera Calculator Released on Mar 10, 2020
IPVM has released the first-ever Phone Calculator, video surveillance design...
Sunell Panda Cam Body Temperature Measurement Camera Tested on May 14, 2020
Sunell is far less well known than its gargantuan domestic competitors Dahua...
SafeZone Tech Presents AI Gunfire Detection on Jun 15, 2020
Safe Zone presented its AI gunfire sensor the May 2020 IPVM Startups...
FDA Defines Correct Operation of "Fever Cameras" on May 26, 2020
The US FDA has now defined the correct operation of "Thermal Imaging...

Recent Reports

Genetec CEO Declares "We Don't Negotiate Payment With Patent Trolls" on Aug 11, 2020
Are patent trolls like terrorists? Genetec's CEO is coming out strongly...
Hanwha AI Analytics Camera Tested on Aug 11, 2020
Hanwha has released their Wisenet P AI camera, adding person and vehicle...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
HID Releases VertX Replacement Aero on Aug 10, 2020
HID is replacing two established and broadly supported types of access...
NDAA Compliant Video Surveillance Whitelist on Aug 10, 2020
This report aggregates video surveillance products that manufacturers have...
Telpo China Temperature Tablets Tested on Aug 10, 2020
The provider for overseas companies ranging from Canon Singapore to US'...
Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
"Grand Slam" For Pelco's PE Firm, A Risk For Motorola on Aug 07, 2020
The word "Pelco" and "grand slam" have not been said together for many years....
FLIR Stock Falls, Admits 'Decelerating' Demand For Temperature Screening on Aug 07, 2020
Is the boom going to bust for temperature screening? FLIR disappointed...
VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
Dogs For Coronavirus Screening Examined on Aug 06, 2020
While thermal temperature screening is the surveillance industry's most...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
AHJ / Authority Having Jurisdiction Tutorial on Aug 06, 2020
One of the most powerful yet often underappreciated characters in all...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...