Failed Retail Video Analytics Startup Analyzed

Author: Brian Karas, Published on Dec 19, 2017

Most manufacturers in this industry try hard to cover up failure.

But an industry startup backed by Silicon Valley's most prestigious accelerator has provided an in-depth account of the causes of their demise. Inside this note, we review and analyze them, pointing out other important causes, and companies struggling in retail video analytics.

**** ************* ** **** ******** *** **** ** ***** ** failure.

*** ** ******** ******* ****** ** ******* ******'* **** *********** accelerator *** ******** ** **-***** ******* ** *** ****** ** their ******. ****** **** ****, ** ****** *** ******* ****, pointing *** ***** ********* ******, *** ********* ********** ** ****** video *********.

[***************]

Prayas *********

****** *********, *** ****** *******, *** ******** ** ***** * ****** analytics ********. *** ******* *** **** ** ************** ****** **** ******* *****. ****** ***** ******* ** ***** ******, *** ******* ******* to * ********* *********** *** ****** ***** ****** ********* ******** in **** ****.

**-************** ******************* *** ******* *** *** ******* ******, ** * **** ******** *** *********** **** ****.

Lessons *******

******* ****** **** ** *** **** **** *** ************ ******** to ******* ********** ** ****** *********:

** *** ****, ***** ******* ** *** ****, ******* *** to ****** *** **** ** ** *** **** ********* *** solution. **** **** *** ********* ******* **** ******, *** ********* barriers ** ********.

**** ** ******* *** ** *** ******* ********** *** ****** analytics ********. ***** **** *** ******* ******* ** ******** ****** the *****, ** ***/****** ******* ** ********, *** ******** ***** needs ** ****** **** ** ** **** **** ****, ***** is *** ****** *******. *******, ** *** ** ********* *** the ********* ******** ** ***** ***********, ** ********* ***** ** retailers **** ****** ********* ****** ******* *** ***** *******. *** middle-aged ***** ******** ** ****** *** ** ******* * **** sign ** * *** ***? ** **, **** ** *** do ** ********* ** ********** ****?

**** ******* **** ********* **********-***** *********, ***** *** ****** **** the ********* ** ******* **** *****-***: ********* ** *** ****** is *** ********** ** ** ** *** ********, *** ** so, ******* ** *** **** ** ***** *** ******** *** guards, ******, ***.

******* **** *** ******** ***** *** **** ****** ****’* ****** use **** **** **** *******, *** ** ***** *** ** imperfect **********. ***** ********* *****’* **** ** ***** **** ****, it **** **** * *** ** ****** *** *** ** use **. ** **** ******’* ****** ** ***, *** **** was *******.

****** ********* ********* *** ***** ********* **** **** ********* *** not ********** ****, ***** *** ******** ***** ********, *** ** the **** **** ****** *** ******* **** *** ***** ***** above: ********* ** *** **** ********* *** ******* ** ***** to *** ** **** ****. ** *** **** *** *** be **** ** **** *** **** ********* *******, ** ***** value.

*** ********, *** ** *** ***** ****** ** ******’** **** would **** **** ** **** ** ** ****** ** *** field ** ******** ******* *** *** ****** ************. ** *****’** talked ** **** ****** ***** *** ***** ** *** *** the ***** **** ***** *******, *** *********** ** **** **** realistic ** ***. ******* ** **** ******** *** ******* *** a **** ****, *********** ******* ******* ******* **** ** ***** work *** ******** **** ** ******’*.

*** ******** ** ****** ****** ******** ******** *********, ** **** familiarity **** *** ******** ********. ***** ***** *** ***** ** pulling ***** **** ******** ************ *******, *** **** ***** *****-***** analysis ** *** ***** ** ******** ***** ****/*******. *******, **** were *** **** ********* ** *** ******** ** ******** *** video **** ********, *** **** ********* ******* **** ***** *** a **** ****** ** ******* ********, ***** **** ****** ***'* and **********, ***** **** ** *********** *****.

******* ********* ******** **** ************** ******. ** *** ****, ** was ******* **** *** ****** ******* *** ****** ****** **** typically **** *** * * **** ********** ** ***** ***** POS ******.

******** ********* *** **** * ******** ****** *** **** *****-***** video ******** ** *** ********** *****. ****** **** ** ********* bandwidth *** ** ******** ****** ** **** **** **** **** first ******** ** ****, ** ***** ******* * ******** ****** for ***** ********* ** ***** *******, ** ******* ********* **** more **** * *** ******* *** ********.

** **** ********** ****** ** ***** ***** ** ********. ** always ******* **** ** **** **** ***** ** ******* *** deal... ***** **** ***** * *** ******* ******* ****** **** we’re **** ***** ** * ******* ****** ******** **** ****. Three ***** ***** — ***** ** ********!

**** ** * ******* ***** **** ** ******** ** *** market, ********* ********* *** ** ********* *** "***", *** ****** to ***** ********, *** **** **** *** ***** *** ******* to **** * **** "**" ******. **** ******* ** ********* anticipating ******** **** **** ***** *****, *** ******** ********* ** pursuing **** *************, **** ****** *** *****-** ******** ***** ******* and ************. *******, ****** ********* ** ********** **** * ********** for ***** ********* ****-*********, ********* ** ***** ***** ** ********** that **** *** ******** ******* *****, ****** ******, ** ********* have * ****** ******-**** ******.

Deserve ******* *** ********* *** *********

****** ********* *******, *** ******* **** ** **** **** ********* else ** ********, *** **** ** *** ******** ********, *** in **** ****** ** ****. ******* ********** ******** ******* *** recognition *** ******* **** ** **** ** *** ****** ********* else. ****** ********* ******* **** "*********", ***** **** ******* ***************** ****** ****, ***** ** ***** ********* ****** (****** *** nothing ** ** **** ******** ** ****** *********).

Retail ********* *********** ******

****** ** ********* *** *** **** ******* ** **** ****** analytics ** ** * *********** ******.***** *************** ** **** ** * ****** ********* ******** ** ***** fanfare ** ******* ******, *** *** ***** ******* ******* ** a *******-***** ******** ********* *******, ********* ** ***** *********, **** as **********, *** ******** ******** **** *********** ******, ** **** as ******* ***** ** ********* *** ******* ******** ******* ********. Cognimatics, * ****** ********* ********** *** **** *****, *** **** ~$2 ******* ** *********** ******** ** ****, *** ** *** ****** **** ***** ******** **** ******* now, **** ****** ******* ** **** ****** ****** ******** ** retail ** *******. ** ****, ****** ********* ******************** **** ** ********, * ********** ***** ***** ********.

**** ****** ********* ********* **** ******* ****** ********* ************ **********, further ********** **** ******** ******, *** *********** ** *** *** solutions, ** *** ******** ** ******* **** ** ********* ********** or *********-******** ****** ***********.

Comments (9)

"*******, ****** ********* ** ********** **** * ********** *** ***** extremely ****-*********,********* ** ***** ***** ** ********** **** **** *** ******** improve *****, ****** ******, ** ********* **** * ****** ******-**** impact."

***** '********* ****-*********' (******* ** *** **** *******/**** *********** ** retail) ***** ** **** **** ***** ********* '********* *********-*********' ** well.

* **** *** *** **** ********** **** ****** ********* *** apparently **** *** **** ** ****** *** *** *******/***** ** the **** ******** ** *** *******:

"******* **** *** ******** ***** *** **** ****** ****’* ****** use **** **** **** *******, *** ** ***** *** ** imperfect **********. ***** ********* *****’* **** ** ***** **** ****, it **** **** * *** ** ****** *** *** ** use **. ** **** ******’* ****** ** ***, *** **** was *******."

*** ****? ***** ***** ** ** **** *** ******** *****'* understand *** ***** ** **** ******* *****? *** *********?

****... ****.

* ****'* ********* **** ********* ** ******** **** *** ********* are ****. * **** ** ** **** **** *** ****** realized **** ** ****'* ******* *** ******** ** *** ** convert *** **** **** ********* **********.

** ********** (*** ********) ** **** *** **** ******** ** not '**********' ** ***** ****. *.*. ****** ********* *** ** limited ****** ***** - *** *** ****** *** ******.

*****, ** ************** ********* **** **. ******************* **** *** ** **** **** ******* ***** **** ******* doubt ** *** ********* ******* ** ********** *** ******** ** the **** *** ******* ******** ** ***** ** ***** *** cognitive ********** ** *** **** **** *** ******* **** ** actual ***** ** ****** *********.

*** ******** ** ****** ****** ******** ******** *********, ** **** familiarity **** *** ******** ********. ***** ***** *** ***** ** pulling ***** **** ******** ************ *******, *** **** ***** *****-***** analysis ** *** ***** ** ******** ***** ****/*******.

******* *** “****” ****** *** *****...

****** ********* *******, *** ******* **** ** **** **** ********* else ** ********, *** **** ** *** ******** ********, *** in **** ****** ** ****. ******* ********** ******** ******* *** recognition *** ******* **** ** **** ** *** ****** ********* else

**** **** ****....

**** ********* ********* **** ** ******* **** *** **** **** and *********** ****. ***** ******* ********* ** *** ***** *****, it ** ***** *** *******.

"***** ******* ********* ** *** ***** *****, ** ** ***** the *******."

**** **************.

****** ********* *** ******* **** (*******).... *** ** ********* **** data ******** ** ********** ***** ** *** ********, **** *** would **** *** *** ******* **** ******** **** (******* ** them) ****?

**********, * **** **** ******** **** *** **** **** ****** analytics ******* ** (*********) **** **** ********* ******* ****** **************. ***** *** ******** **** ********* ** **** data **** ************ *********** - *** ** ******** *** **** reason **** ***** ********* **** ******* **** ****** ** ******** retail ** *** ***** '*********'.

* ***** ***** * **** ***** **** *******, (*** ***** I **** **** * ******), *** *** ****** **** **** the **** **** ****** ** ****** ** ***** ***:

**** ** ******* ******* ** *** ****** ********* ****, ** didn’t **** ****** **** ************* **** ********* —

*** "** ** ***** ** **** **** ****" ****** *** **** **** ** ******* ****** *** ** doesn't ** *********. ** ***'** ***** ** *********, **** *** could *** ****** ** ******* ******** *******?

**** ** *** * ********. * **** **** *********** *** start-ups ** **** **** ******* **** ** **** ***** *** start-ups. ***** ***'* ***** ******, ********** ** *** *********** **** them.

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