Cut in Half, Everfocus Shifts Strategies

By: Brian Karas, Published on Jan 17, 2017

The race to the bottom impact continues.

Now, Everfocus, who used to be one of the larger budget providers, is shifting strategies after years of declining sales.

James Weng, President of Everfocus, discussed recent changes the company has made with IPVM, which we detail in this report.

*** **** ** *** bottom ****** *********.

***, *********, *** **** to ** *** ** the ****** ****** *********, is ******** ********** ***** years ** ********* *****.

***** ****, ********* ** Everfocus, ********* ****** ******* the ******* *** **** with ****, ***** ** detail ** **** ******.

[***************]

Everfocus' *** **********

** *******, *********' ********* *********** *** ****** *** company ** ******:

  • ***** ** ***** ** vehicle ************ *** ****** control ******** ******* ** traditional **** ********
  • * ******-****** ***** *****, though *** *********** ************, Everfocus **** **** ****** direct **** ******* ***

*** ****** **** **** is ******* ** "******** changes ** *** ***** security ****** *****",

Revenue *******

** ********* ********* ******* ***** ******* *** ** **** and ***** ******* **** even *******:

** ***, ********* ******* fell **** ~$** ******* in **** ** ~$** million ** ****.

New ******* *****

****** **** *** *** abandoning ***** ************, **** company **** **** *** ***** mobile ***** ******** *** access ******* ********* ** more **************, ******** **** to ** **** *********** in ***** *******. **** made ** ***** **** these *** *** *** products, **** **** **** offered *** **** **** in ***** *******, *** not ******* ******** ** the **, ***** **** now ******.

Dealer-Direct ***** *****

*** ********* *** *** dealer-direct ***** ******** ** to *** ****** ** both ******* *** ***-*****. It *** **** ***** that ********* **** *** want ** **** ****** to ***-*****, *** **** want ** ******* ******** for ******* ************, *** they ******* ***** **** engaged ** *** ***** process **** **** ********** this. **** **** **** the ******* ************ *** access ******* ******** ******* a **** *****-** ***** approach, ** ***** ******** are **** ********** **** their *********** ***** ****, and **** ******* **** involvement ** *** ***** cycle.

More ****** *** *********

********* ** ****** ** clear ** ************ ******** that **** *** *** trying ** ******** **** and **** ** ******* at *********** *******, *** while **** *** ** true ** **** ***** Everfocus **** ********* ** sell ******, ** **** capture * ****** ****** by *** ****** ** give * *** ** the ***********. ******** *** logistics ***** *** ****** to ** *** **** either ***, ********* ********** declining distributor ***** ** ***** letter, ***** ***** *** company *** ****** ******* drop-shipping ****** ****** **** distributors.

Minimal ****** ** ************

**** ** *** ****** prices **** ************* ************ ** ****, with **** ******** ** try *** ***** ******** solutions ** * *** to *** *****. **** **** **** Everfocus *** *** ** discouraging ************ **** ******* their ********, *** ********* has **** **** ******** in ***** ************ ********. Thus, ********* ************ **** most ****** *** ******* impact **** ****.

Outlook *** *********

******* ************ ** * niche ******, *** ****** control ** ******* ********* by ******** *********, ****** it *********** *** ********* to ******** ***** ******* significantly ** ******** ** these *******. ** *** be ********* *** ********* to ****** ** ******** revenue ******, *** **** may ** **** ** stop ***** ******* ***** if **** *** **********.

More *******

********* ** ********* *** alone. **** ****,****** ****** *** **** ***** ****** / ***** ************* *** struggling **** ********* *******. We ****** **** ************* to ***** ********** / exit *** ************ ***** surveillance ****** ** **** as **** *** ** longer ******* ** **** race.

Comments (3)

Wow, I never even knew Everfocus made access control products. Awhile back I would have thought they would have done better than the little to no-name Asian products as they had a longer standing name. But from what I have seen on other technology forums, it's either IT brand products, or the cheapest priced products for small business and DIY (do-it-yourself) tech shops. So I guess even the Everfocus name can't compete with that?

Even if they showed better quality than lesser or no name Asian brands, as long as Amazon and other places allow free shipping on exchanges or returns, DIY seems willing to take a risk on the lowest priced products as long as they can keep exchanging them until they find somewhat reliable parts.

While I think what they are doing is healthy,  I don't think it will help them much.

They must differentiate themselves from others and just adding more products to the portfolio will not help in the long run.

On the other hand I'm not familiar with their other products and so if they have an ace up their sleeve they could do something unexpected.

They don't really have many viable products to market. Their Paluns are about the only items I've used. 

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