Electric Guard Dog - Hot RMR Company Profile

By Brian Karas, Published Feb 21, 2017, 10:25pm EST (Info+)

The financiers at the Barnes Buchanan conference praised a company named 'Electric Guard Dog'. While the name sounds fairly low tech, the money and the model they are pursuing drew significant attention.

And this company is looking for dealer partners. Inside, we look at their model, their high acquisition price and the potential for dealers / integrators to partner with them.

Electric Guard *** ******** *****

*** ******* ***** ** *********** ******* *******, primarily ** ********* *** **** ********* assets ********. ******** ******** ********* *******/****** companies, ******** ** ********* ****** *****, and ******* ******* *****. *** ******* installs *** ***** *** ****, *** the ******** ***** * * **** contract *** *** ****** *** *********** of *** *****. ** ******** ******* to *** ***** ** ** ******** for **** ** **** ** *** rental/maintenance contract.

******** ***** *** ********* ********* ** the *****, *** ** *** ******** decides ** ****** *** ******** **** come *** ****** *** *****. ********* to *** *******, ************* ** ******* are ********, *** **** ********* **** with *** ******* **** **** *** minimum * **** ********.

Solution *****

*** ******** ***** ** **' ****, and ***** *******, ****** ************ **** and ******** *** **** *** ****-******* electricians ** ******* **** ***** *******. A *,*** **** ***** ** **** down *** ***** ****** ***** *.* seconds *** *** ******* ****** *** product ** "********* ****", *** **** powerful ****** ** ***** ******* ****** to ***** ** *** *** *****. If * ****** ******** ** *** or ***** *** ***** ** ******* alarm ** *********, *** * **/* monitoring ****** ** ********, ******** **** to ******** ****** ** ****** ** the ****.

** ******** ** *** *********** *****, the ******* **** ***** ****** *******, remote ***/****** *******, *** ***** *********** to ******* ********** ************* ** *********** for *** **** *****.

Field ****

******** ***** *** **** ******* *********** for *** ******** ** *** ************ process, *** ********* * ***** **** of ~** ***** **** ****** ******* and *********** **** *** ***** ** installed *** ***********.

Price *** ********

* ******* ***** ** $***-$*,***/*****, **** additional ******* ******* ** *** ********* wants ******* ** ****** ***/****** *************. Customers *** ******** ** **** * 3 **** ******* ********, *** **** can ****** *** ******* ** *** time ***** *** ******* ******** *******.

***** *** ** ******* *** ******* setup/installation, ******* ***********, ** ******* ** the ******** **** *** ********.

Acquisition *****/*********

** ******** ******** ***** *** *** purchased *** ~$*** *******. **** ** based ** ***** ******** ********** **** they **** ******** ** ***** *** industry ******* *** (***** ** ~***). Given ***** **** *** ** ~$*.* million, **** ***** *** *** ******** price ** ~$*** *******. 

Factors ********* *********

**** ******, *** ********** ***** **** ******** Electric ***** ***, ***** *** ******* at *** **********:

  • ***** *********** - ******** ***** *** is **** ** ******* * ******* price, *** ** *** ***********
  • ****** *********** - *,*** **** ******* footprint ** ********* ** **** *% of ***** ***********
  • *********** ******* - **** ***** ******* offering ******** ******* **** ** ******* cost/RMR *****
  • ********* **** **** ******* *** **** Duration - ******* *****

** ******** ** *** ***** *******, there ** **** * **** ******* to ***** *** ***********, ** *** upfront ***** ** ******* *** ******* a ***** *** ********** ****: $**,***+. Competitors ******* ***** ********* ********* ***** not ** **** ** ***** * competitive ******, ***** ***** ******** ***** Dog * ****** *********.

***** ** * ***** **** ***** presentation ** *** ********** **** ******* these *******:

Risks ** ****** ******/*********

***** *** ******* ***** ********** ****** Electric ***** ***'* ****** ****** *** revenue *********:

  • * ********** ****** * ***** **** product **** ********** *************
  • ***** ***** ****
  • ****** ******** **** ** ****** ********* improves

***** *** ** ***** ********* *** possible, *** **** *** *** **** one ** **** ***** ** * *********** degree.

Possible ****** ******* ***********

******** ***** ***'* ** ** *****/********* ******* ********** [**** ** ****** *********] says *** ******* ** *********** * security ********** ******/******** *******. *** ******* claims **** *** ********** ****** ******** to **** ***** *** ** ***** integrators, ** ***** ************ ** ***** the *********** ***** ******* *** *********** in *** *** ******. 

Vote ***********

Competitive *******

******* ********* *** ********** ** ******* the ** **** ***** *** ********* protection *******. ***** ******* ******** ** ********** ** ***** * "****** security *****" ** ******, *** ********* like ****************, *** *** *** *** ****** ** ***** ******* guard ******* ** ****** ******* *****.

***** ********* *** ****** ********** ********* offer "****** ********" ********* ** ******* to ********* ******** ** ********* *****. In **** ** ***** ******** *** RMR *****, **** ********* **-***** *****, is ******* ** * **** ******* option.

** ********* **** * *** ** pedestrian *******- ******** *****, **** ***********, or *********/********** ********, ***** ***** ******* may ** **** ********* **** ** electrified *****.

Outlook *** ******** ***** ***

*** ******* *** * ****** ******** **** a ******* ******* *********. ***** *** **** and ********** ** *********** *********, ** is ****** **** ******** ***** *** can ******** ** ******* * ***** portion ** ***** ****** ******. *******, their ****** ********* ******** ***** ****** make ** **** *** **** ** raise ******* ** ****** **** ***** areas, ** *** ** ********* ******** competitive ******** ** ***** ********* **** signs ** ******** ****** ***********.

Comments (1)

Thanks for the great article. What a nice niche solution. So simple from a technical standpoint. I'm envious. ;-)

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