Electric Guard Dog - Hot RMR Company Profile

By: Brian Karas, Published on Feb 21, 2017

The financiers at the Barnes Buchanan conference praised a company named 'Electric Guard Dog'. While the name sounds fairly low tech, the money and the model they are pursuing drew significant attention.

And this company is looking for dealer partners. Inside, we look at their model, their high acquisition price and the potential for dealers / integrators to partner with them.

*** ********** ** *** Barnes ******** ********** ******* a ******* ***** '******** ***** ***'. ***** *** **** sounds ****** *** ****, the ***** *** *** model **** *** ******** drew *********** *********.

*** **** ******* ** ******* for ****** ********. ******, we **** ** ***** model, ***** **** *********** price *** *** ********* for ******* / *********** to ******* **** ****.

[***************]

Electric Guard *** ******** *****

*** ******* ***** ** *********** fencing *******, ********* ** customers *** **** ********* assets ********. ******** ******** equipment *******/****** *********, ******** or ********* ****** *****, and ******* ******* *****. The ******* ******** *** fence *** ****, *** the ******** ***** * 3 **** ******** *** the ****** *** *********** of *** *****. ** anything ******* ** *** fence ** ** ******** for **** ** **** of *** ******/*********** ********.

******** ***** *** ********* ownership ** *** *****, and ** *** ******** decides ** ****** *** contract **** **** *** remove *** *****. ********* to *** *******, ************* of ******* *** ********, and **** ********* **** with *** ******* **** past *** ******* * year ********.

Solution *****

*** ******** ***** ** 10' ****, *** ***** powered, ****** ************ **** and ******** *** **** for ****-******* ************ ** tapping **** ***** *******. A *,*** **** ***** is **** **** *** fence ****** ***** *.* seconds *** *** ******* claims *** ******* ** "medically ****", *** **** powerful ****** ** ***** someone ****** ** ***** or *** *** *****. If * ****** ******** to *** ** ***** the ***** ** ******* alarm ** *********, *** a **/* ********** ****** is ********, ******** **** to ******** ****** ** guards ** *** ****.

** ******** ** *** electrified *****, *** ******* also ***** ****** *******, remote ***/****** *******, *** other *********** ** ******* additional ************* ** *********** for *** **** *****.

Field ****

******** ***** *** **** outside *********** *** *** majority ** *** ************ process, *** ********* * field **** ** ~** techs **** ****** ******* and *********** **** *** fence ** ********* *** operational.

Price *** ********

* ******* ***** ** $800-$1,000/month, **** ********** ******* charges ** *** ********* wants ******* ** ****** arm/disarm *************. ********* *** required ** **** * 3 **** ******* ********, but **** *** ****** the ******* ** *** time ***** *** ******* contract *******.

***** *** ** ******* for ******* *****/************, ******* maintenance, ** ******* ** the ******** **** *** contract.

Acquisition *****/*********

** ******** ******** ***** Dog *** ********* *** ~$200 *******. **** ** based ** ***** ******** mentioning **** **** **** acquired ** ***** *** industry ******* *** (***** is ~***). ***** ***** 2016 *** ** ~$*.* million, **** ***** *** the ******** ***** ** ~$200 *******. 

Factors ********* *********

**** ******, *** ********** ***** that ******** ******** ***** Dog, ***** *** ******* at *** **********:

  • ***** *********** - ******** Guard *** ** **** to ******* * ******* price, *** ** *** competition
  • ****** *********** - *,*** site ******* ********* ** estimated ** **** *% of ***** ***********
  • *********** ******* - **** major ******* ******** ******** fencing **** ** ******* cost/RMR *****
  • ********* **** **** ******* For **** ******** - minimal *****

** ******** ** *** above *******, ***** ** also * **** ******* to ***** *** ***********, as *** ******* ***** to ******* *** ******* a ***** *** ********** high: $**,***+. *********** ******* large ********* ********* ***** not ** **** ** offer * *********** ******, which ***** ******** ***** Dog * ****** *********.

***** ** * ***** from ***** ************ ** the ********** **** ******* these *******:

Risks ** ****** ******/*********

***** *** ******* ***** negatively ****** ******** ***** Dog's ****** ****** *** revenue *********:

  • * ********** ****** * lower **** ******* **** comparable *************
  • ***** ***** ****
  • ****** ******** **** ** patrol ********* ********

***** *** ** ***** scenarios *** ********, *** odds *** *** **** one ** **** ***** ** a *********** ******.

Possible ****** ******* ***********

******** ***** ***'* ** of *****/********* ******* ************** *** ******* ** considering * ******** ********** dealer/reseller *******. *** ******* claims **** *** ********** enough ******** ** **** leads *** ** ***** integrators, ** ***** ************ to ***** *** *********** fence ******* *** *********** in *** *** ******. 

Vote ***********

Competitive *******

******* ********* *** ********** to ******* *** ** site ***** *** ********* protection *******. ***** ******* ******** ** ********** ** ***** a "****** ******** *****" to ******, *** ********* like ****************, *** *** *** *** ****** ** offer ******* ***** ******* to ****** ******* *****.

***** ********* *** ****** monitoring ********* ***** "****** guarding" ********* ** ******* to ********* ******** ** protected *****. ** **** of ***** ******** *** RMR *****, **** ********* up-front *****, ** ******* as * **** ******* option.

** ********* **** * lot ** ********** *******- shopping *****, **** ***********, or *********/********** ********, ***** other ******* *** ** more ********* **** ** electrified *****.

Outlook *** ******** ***** ***

*** ******* *** * proven ******** **** * ******* ******* footprint. ***** *** **** and ********** ** *********** solutions, ** ** ****** that ******** ***** *** can ******** ** ******* a ***** ******* ** their ****** ******. *******, their ****** ********* ******** would ****** **** ** easy *** **** ** raise ******* ** ****** into ***** *****, ** buy ** ********* ******** competitive ******** ** ***** companies **** ***** ** becoming ****** ***********.

Comments (1)

Thanks for the great article. What a nice niche solution. So simple from a technical standpoint. I'm envious. ;-)

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