Electric Guard *** ******** *****
*** ******* ***** ** *********** fencing *******, ********* ** customers *** **** ********* assets ********. ******** ******** equipment *******/****** *********, ******** or ********* ****** *****, and ******* ******* *****. The ******* ******** *** fence *** ****, *** the ******** ***** * 3 **** ******** *** the ****** *** *********** of *** *****. ** anything ******* ** *** fence ** ** ******** for **** ** **** of *** ******/*********** ********.
******** ***** *** ********* ownership ** *** *****, and ** *** ******** decides ** ****** *** contract **** **** *** remove *** *****. ********* to *** *******, ************* of ******* *** ********, and **** ********* **** with *** ******* **** past *** ******* * year ********.
Solution *****
*** ******** ***** ** 10' ****, *** ***** powered, ****** ************ **** and ******** *** **** for ****-******* ************ ** tapping **** ***** *******. A *,*** **** ***** is **** **** *** fence ****** ***** *.* seconds *** *** ******* claims *** ******* ** "medically ****", *** **** powerful ****** ** ***** someone ****** ** ***** or *** *** *****. If * ****** ******** to *** ** ***** the ***** ** ******* alarm ** *********, *** a **/* ********** ****** is ********, ******** **** to ******** ****** ** guards ** *** ****.
** ******** ** *** electrified *****, *** ******* also ***** ****** *******, remote ***/****** *******, *** other *********** ** ******* additional ************* ** *********** for *** **** *****.
Field ****
******** ***** *** **** outside *********** *** *** majority ** *** ************ process, *** ********* * field **** ** ~** techs **** ****** ******* and *********** **** *** fence ** ********* *** operational.
Price *** ********
* ******* ***** ** $800-$1,000/month, **** ********** ******* charges ** *** ********* wants ******* ** ****** arm/disarm *************. ********* *** required ** **** * 3 **** ******* ********, but **** *** ****** the ******* ** *** time ***** *** ******* contract *******.
***** *** ** ******* for ******* *****/************, ******* maintenance, ** ******* ** the ******** **** *** contract.
Acquisition *****/*********
** ******** ******** ***** Dog *** ********* *** ~$200 *******. **** ** based ** ***** ******** mentioning **** **** **** acquired ** ***** *** industry ******* *** (***** is ~***). ***** ***** 2016 *** ** ~$*.* million, **** ***** *** the ******** ***** ** ~$200 *******.
Factors ********* *********
**** ******, *** ********** ***** that ******** ******** ***** Dog, ***** *** ******* at *** **********:
- ***** *********** - ******** Guard *** ** **** to ******* * ******* price, *** ** *** competition
- ****** *********** - *,*** site ******* ********* ** estimated ** **** *% of ***** ***********
- *********** ******* - **** major ******* ******** ******** fencing **** ** ******* cost/RMR *****
- ********* **** **** ******* For **** ******** - minimal *****
** ******** ** *** above *******, ***** ** also * **** ******* to ***** *** ***********, as *** ******* ***** to ******* *** ******* a ***** *** ********** high: $**,***+. *********** ******* large ********* ********* ***** not ** **** ** offer * *********** ******, which ***** ******** ***** Dog * ****** *********.
***** ** * ***** from ***** ************ ** the ********** **** ******* these *******:
Risks ** ****** ******/*********
***** *** ******* ***** negatively ****** ******** ***** Dog's ****** ****** *** revenue *********:
- * ********** ****** * lower **** ******* **** comparable *************
- ***** ***** ****
- ****** ******** **** ** patrol ********* ********
***** *** ** ***** scenarios *** ********, *** odds *** *** **** one ** **** ***** ** a *********** ******.
Possible ****** ******* ***********
******** ***** ***'* ** of *****/********* ******* ********** [**** ** longer *********] **** *** company ** *********** * security ********** ******/******** *******. The ******* ****** **** are ********** ****** ******** to **** ***** *** to ***** ***********, ** allow ************ ** ***** the *********** ***** ******* and *********** ** *** RMR ******.
Vote ***********
Competitive *******
******* ********* *** ********** to ******* *** ** site ***** *** ********* protection *******. ***** ******* ******** ** ********** ** ***** a "****** ******** *****" to ******, *** ********* like *****, ***********, *** *** *** *** ****** ** offer ******* ***** ******* to ****** ******* *****.
***** ********* *** ****** monitoring ********* ***** "****** guarding" ********* ** ******* to ********* ******** ** protected *****. ** **** of ***** ******** *** RMR *****, **** ********* up-front *****, ** ******* as * **** ******* option.
** ********* **** * lot ** ********** *******- shopping *****, **** ***********, or *********/********** ********, ***** other ******* *** ** more ********* **** ** electrified *****.
Outlook *** ******** ***** ***
*** ******* *** * proven ******** **** * ******* ******* footprint. ***** *** **** and ********** ** *********** solutions, ** ** ****** that ******** ***** *** can ******** ** ******* a ***** ******* ** their ****** ******. *******, their ****** ********* ******** would ****** **** ** easy *** **** ** raise ******* ** ****** into ***** *****, ** buy ** ********* ******** competitive ******** ** ***** companies **** ***** ** becoming ****** ***********.
Comments (1)
Christian Laforte
Thanks for the great article. What a nice niche solution. So simple from a technical standpoint. I'm envious. ;-)
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