Electric Guard Dog - Hot RMR Company Profile

By: Brian Karas, Published on Feb 21, 2017

The financiers at the Barnes Buchanan conference praised a company named 'Electric Guard Dog'. While the name sounds fairly low tech, the money and the model they are pursuing drew significant attention.

And this company is looking for dealer partners. Inside, we look at their model, their high acquisition price and the potential for dealers / integrators to partner with them.

*** ********** ** *** Barnes ******** ********** ******* a ******* ***** '******** ***** ***'. ***** *** **** sounds ****** *** ****, the ***** *** *** model **** *** ******** drew *********** *********.

*** **** ******* ** ******* for ****** ********. ******, we **** ** ***** model, ***** **** *********** price *** *** ********* for ******* / *********** to ******* **** ****.

[***************]

Electric Guard *** ******** *****

*** ******* ***** ** *********** fencing *******, ********* ** customers *** **** ********* assets ********. ******** ******** equipment *******/****** *********, ******** or ********* ****** *****, and ******* ******* *****. The ******* ******** *** fence *** ****, *** the ******** ***** * 3 **** ******** *** the ****** *** *********** of *** *****. ** anything ******* ** *** fence ** ** ******** for **** ** **** of *** ******/*********** ********.

******** ***** *** ********* ownership ** *** *****, and ** *** ******** decides ** ****** *** contract **** **** *** remove *** *****. ********* to *** *******, ************* of ******* *** ********, and **** ********* **** with *** ******* **** past *** ******* * year ********.

Solution *****

*** ******** ***** ** 10' ****, *** ***** powered, ****** ************ **** and ******** *** **** for ****-******* ************ ** tapping **** ***** *******. A *,*** **** ***** is **** **** *** fence ****** ***** *.* seconds *** *** ******* claims *** ******* ** "medically ****", *** **** powerful ****** ** ***** someone ****** ** ***** or *** *** *****. If * ****** ******** to *** ** ***** the ***** ** ******* alarm ** *********, *** a **/* ********** ****** is ********, ******** **** to ******** ****** ** guards ** *** ****.

** ******** ** *** electrified *****, *** ******* also ***** ****** *******, remote ***/****** *******, *** other *********** ** ******* additional ************* ** *********** for *** **** *****.

Field ****

******** ***** *** **** outside *********** *** *** majority ** *** ************ process, *** ********* * field **** ** ~** techs **** ****** ******* and *********** **** *** fence ** ********* *** operational.

Price *** ********

* ******* ***** ** $800-$1,000/month, **** ********** ******* charges ** *** ********* wants ******* ** ****** arm/disarm *************. ********* *** required ** **** * 3 **** ******* ********, but **** *** ****** the ******* ** *** time ***** *** ******* contract *******.

***** *** ** ******* for ******* *****/************, ******* maintenance, ** ******* ** the ******** **** *** contract.

Acquisition *****/*********

** ******** ******** ***** Dog *** ********* *** ~$200 *******. **** ** based ** ***** ******** mentioning **** **** **** acquired ** ***** *** industry ******* *** (***** is ~***). ***** ***** 2016 *** ** ~$*.* million, **** ***** *** the ******** ***** ** ~$200 *******. 

Factors ********* *********

**** ******, *** ********** ***** that ******** ******** ***** Dog, ***** *** ******* at *** **********:

  • ***** *********** - ******** Guard *** ** **** to ******* * ******* price, *** ** *** competition
  • ****** *********** - *,*** site ******* ********* ** estimated ** **** *% of ***** ***********
  • *********** ******* - **** major ******* ******** ******** fencing **** ** ******* cost/RMR *****
  • ********* **** **** ******* For **** ******** - minimal *****

** ******** ** *** above *******, ***** ** also * **** ******* to ***** *** ***********, as *** ******* ***** to ******* *** ******* a ***** *** ********** high: $**,***+. *********** ******* large ********* ********* ***** not ** **** ** offer * *********** ******, which ***** ******** ***** Dog * ****** *********.

***** ** * ***** from ***** ************ ** the ********** **** ******* these *******:

Risks ** ****** ******/*********

***** *** ******* ***** negatively ****** ******** ***** Dog's ****** ****** *** revenue *********:

  • * ********** ****** * lower **** ******* **** comparable *************
  • ***** ***** ****
  • ****** ******** **** ** patrol ********* ********

***** *** ** ***** scenarios *** ********, *** odds *** *** **** one ** **** ***** ** a *********** ******.

Possible ****** ******* ***********

******** ***** ***'* ** of *****/********* ******* ********** [**** ** longer *********] **** *** company ** *********** * security ********** ******/******** *******. The ******* ****** **** are ********** ****** ******** to **** ***** *** to ***** ***********, ** allow ************ ** ***** the *********** ***** ******* and *********** ** *** RMR ******. 

Vote ***********

Competitive *******

******* ********* *** ********** to ******* *** ** site ***** *** ********* protection *******. ***** ******* ******** ** ********** ** ***** a "****** ******** *****" to ******, *** ********* like *****, ***********, *** *** *** *** ****** ** offer ******* ***** ******* to ****** ******* *****.

***** ********* *** ****** monitoring ********* ***** "****** guarding" ********* ** ******* to ********* ******** ** protected *****. ** **** of ***** ******** *** RMR *****, **** ********* up-front *****, ** ******* as * **** ******* option.

** ********* **** * lot ** ********** *******- shopping *****, **** ***********, or *********/********** ********, ***** other ******* *** ** more ********* **** ** electrified *****.

Outlook *** ******** ***** ***

*** ******* *** * proven ******** **** * ******* ******* footprint. ***** *** **** and ********** ** *********** solutions, ** ** ****** that ******** ***** *** can ******** ** ******* a ***** ******* ** their ****** ******. *******, their ****** ********* ******** would ****** **** ** easy *** **** ** raise ******* ** ****** into ***** *****, ** buy ** ********* ******** competitive ******** ** ***** companies **** ***** ** becoming ****** ***********.

Comments (1)

Avatar

Christian Laforte

02/23/17 04:55pm

Thanks for the great article. What a nice niche solution. So simple from a technical standpoint. I'm envious. ;-)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
ADT CEO Not Worried About DIY: "2 Discrete Markets" on Dec 13, 2019
ADT's CEO is not worried about DIY, characterizing DIY and ADT's DIFY as "2 discrete markets" at the Imperial Capital Security Investor's...
"Good Market, Bad Business Models" - Residential Security on Dec 11, 2019
Industry banker John Mack, at his company's annual event, took aim squarely at the problems in the residential security...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
"Stress in the Residential Market" - Major Lender Exits on Nov 06, 2019
The residential security / 'alarm' market is getting worse, at least for traditional players. Now, one of the biggest lenders in the industry has...
How Cobalt Robotics May Disrupt Security on Sep 13, 2019
While security robots have largely become a joke over the last few years, one organization, Cobalt Robotics, has raised $50+ million from top US...
OpenALPR Doubles Prices on Jun 06, 2019
There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a...
Mining Company Security Manager Interview on May 10, 2019
First Quantum Minerals Limited (FQML) is a global enterprise with offices on 4 continents and operations in 7 countries with exploratory operations...
Verkada Wins $783,000 Memphis Deal on Apr 29, 2019
The US city, most famous in video surveillance for standardizing on Hikvision, has issued an RFQ for 962 Verkada cameras due Wednesday, May 1,...
The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...

Most Recent Industry Reports

IPVM's 12th Anniversary - Thank You! on Apr 07, 2020
IPVM is proud to celebrate it's 12 anniversary expanding our commitment to providing the industry independent and objective information on video...
Mobotix Thermal Body Temperature Detection Examined on Apr 07, 2020
Mobotix has jumped into the Coronavirus temperature detection market, but how do they compare to thermal incumbents like FLIR or ICI who have been...
Verkada Coronavirus Response: Free Temp Systems For Government and Health Care on Apr 07, 2020
Verkada has built a reputation on giving away things for free - free Yeti Tumblers, free trial cameras and now free temporary systems for...
Hikvision USA Refuses, Dahua USA Drives Forward With "Coronavirus Cameras" on Apr 07, 2020
Both have been federally banned, both sanctioned for human rights abuses but only one - Dahua - is taking aim at the booming "coronavirus cameras"...
China Surveillance Vulnerabilities Being Used To Attack China, Says China on Apr 07, 2020
While China video surveillance vulnerabilities have been much debated in the West in the past few years, China is now saying those vulnerabilities...
USA ICI Elevated Skin Temperature Detectors Examined on Apr 06, 2020
Infrared Cameras, Inc. (ICI) is aiming to help slow the spread of COVID-19 with "pinpoint accurate skin temperature measurement" using their...
Trade Groups Request NDAA Blacklist Delay Citing Coronavirus on Apr 06, 2020
Two trade groups representing government contractors have asked Congress to delay implementation of the NDAA's 'blacklist' clause from this August...
Coronavirus Hits Manufacturers, Standing Now, Worse To Come on Apr 06, 2020
Coronavirus is hitting security manufacturers, though overall modestly for now, with worse expected to come, new IPVM survey results...
FLIR New Coronavirus Prioritized Temperature Screening Camera Examined on Apr 03, 2020
FLIR has announced a new series of thermal cameras "prioritized for entities working to mitigate the spread of COVID-19 virus", the A400/A700...
ADI Branch Burglary on Apr 03, 2020
A security systems distributor branch is an odd target for burglary but that happened this week at ADI's Memphis location. Vehicle Smash &...