Drako Launches Fake Charity Sales Promotion

Author: John Honovich, Published on Mar 31, 2016

There is nothing quite like a really rich guy using charity to sell surveillance systems.

The children may be the future, but for Eagle Eye Networks, the present is a PR campaign and schools paying them in a year or having their systems ripped out.

Dean Drako is the founder of Barracuda Networks, a publicly traded company valued at ~$800 million. Last year, Drako spent $50 million cash to buy a small access control company.

Now, Drako is following that with "up to $1M" in what they are calling the "Drako Cloud Security Grant for Schools".

Yanked After A Year

Though it is unclear how they are valuing this 'grant', one thing is certain. You are going to have to pay Drako if you keep it more than a year:

"At the end of the 12 months, if the school chooses to continue using the Eagle Eye VMS, they would purchase the equipment and start their Eagle Eye Cloud VMS subscriptions. The school also has the option to remove the equipment and return it to Eagle Eye Networks, at no charge."

The 'grant' is essentially a one year trial wrapped in a press release.

On the positive side for Drako, he probably rightly assumes schools will just pay up, rather than deal with the cost and hassle of removing the equipment, replacing it, dealing with downtime, learning a new system, etc.

Our Challenge to Drako

Drako, just give the Eagle Eye cloud system / subscription permanently for those schools. You have the money and it will be even better PR, legit charity and those schools will become long term advocates / references for more business.

When your Sales Director publicly praised Boiler Room, Glengarry Glen Ross and Wolf of Wall Street as 'fun', it was quite an indication of the true Drako way. And this charity stunt shows it further.

Do the right thing. Give away the systems to schools with no strings attached. You wanted your PR, do it right.

Comments (29) : PRO Members only. Login. or Join.

Related Reports

Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
Arecont Costar Layoffs on Jan 14, 2019
Arecont Vision, a Costar Company, has laid off more than 10% of their workforce in a move the company described to IPVM as a result of "important...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
CyberExtruder Face Recognition Profile on Jan 04, 2019
CyberExtruder offers 3D modeling face recognition software that they say provides quicker and more accurate matches than other 2D face recognition...
"At Hikvision, We Build Trust" on Jan 03, 2019
Hikvision has joined a growing number of video surveillance manufacturers marketing their trustworthiness. In a recent trade magazine full page...
Last Chance - Security Sales Course 2019 on Jan 03, 2019
This is last chance to register for the IPVM sales course: This sales course is customized for the needs and challenges specific to...

Most Recent Industry Reports

The IP Camera Lock-In Trend: Meraki and Verkada on Jan 18, 2019
Open systems and interoperability have not only been big buzzwords over the past decade, but they have also become core features of video...
NYPD Refutes False SCMP Hikvision Story on Jan 18, 2019
The NYPD has refuted the SCMP Hikvision story, the Voice of America has reported. On January 11, 2018, the SCMP reported that the NYPD was using...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact