Drako Launches Fake Charity Sales Promotion

Author: John Honovich, Published on Mar 31, 2016

There is nothing quite like a really rich guy using charity to sell surveillance systems.

The children may be the future, but for Eagle Eye Networks, the present is a PR campaign and schools paying them in a year or having their systems ripped out.

Dean Drako is the founder of Barracuda Networks, a publicly traded company valued at ~$800 million. Last year, Drako spent $50 million cash to buy a small access control company.

Now, Drako is following that with "up to $1M" in what they are calling the "Drako Cloud Security Grant for Schools".

Yanked After A Year

Though it is unclear how they are valuing this 'grant', one thing is certain. You are going to have to pay Drako if you keep it more than a year:

"At the end of the 12 months, if the school chooses to continue using the Eagle Eye VMS, they would purchase the equipment and start their Eagle Eye Cloud VMS subscriptions. The school also has the option to remove the equipment and return it to Eagle Eye Networks, at no charge."

The 'grant' is essentially a one year trial wrapped in a press release.

On the positive side for Drako, he probably rightly assumes schools will just pay up, rather than deal with the cost and hassle of removing the equipment, replacing it, dealing with downtime, learning a new system, etc.

Our Challenge to Drako

Drako, just give the Eagle Eye cloud system / subscription permanently for those schools. You have the money and it will be even better PR, legit charity and those schools will become long term advocates / references for more business.

When your Sales Director publicly praised Boiler Room, Glengarry Glen Ross and Wolf of Wall Street as 'fun', it was quite an indication of the true Drako way. And this charity stunt shows it further.

Do the right thing. Give away the systems to schools with no strings attached. You wanted your PR, do it right.

Comments (30): PRO Members only. Login. or Join.

Related Reports

'Solution' Manufacturers Threaten Integrators on Dec 09, 2016
The race to the bottom has driven manufacturers to become 'solution' providers, threatening integrators. Axis shift to 'solution' sales might be...
Paxton Drops US Reps, Plans Major Expansion on Dec 07, 2016
Paxton is gearing up to make a big run at  US access control success. The first step they have made is to cut all US Rep Firms, in anticipation of...
Milestone Favorability Results on Dec 06, 2016
In our second installment of manufacturer favorability results (first was Pelco), we turn to Milestone. 100+ integrators rated and explained what...
Hikvision CEO Declares 'We Do Not Cut Rates" on Dec 02, 2016
Hikvision has led another press trip to China, and this time Hikvision's CEO is sharing insights into their competitive strategy, including...
Top Surprises in the Video Surveillance Industry 2016 on Nov 29, 2016
  The top 3 surprises of 2016 for integrators surveyed by IPVM were: The race to bottom, repeating 2015's Top Surprise Result New -...
3VR Sales And Marketing Execs Out, Company Shifting on Nov 22, 2016
Two executives are out at 3VR, both after relatively short tenures at the company. 3VR's CEO says this is part of a shift to cover new markets....
Top Manufacturers Gaining and Losing 2016 on Nov 21, 2016
Hikvision has been the top gaining manufacturer in IPVM's annual integrator survey the past 2 years (see 2015 results and 2014 results). Can they...
Dahua Launches Aggressive Hikvision Style Sale on Nov 16, 2016
If you can't beat 'em, join 'em. This seems to be Dahua's strategy, first mimicking Hikvision in portraying themselves as an American treasure,...
Longse vs Dahua and Hikvision Tested on Nov 16, 2016
For many, even $100 cameras are too expensive. That is where spam king Longse comes in with their relentless offer of ~$20 cameras. In our past...
Avigilon Stock Surges 40% On Strong Growth (Q3 2016) on Nov 15, 2016
The roller coaster continues. After a brutal Q2 heading down, Avigilon's Q3 growth is strongly up. Inside this note, we examine what powered...

Most Recent Industry Reports

Knightscope - $122,509 Revenue, $2.5 Million Loss Seeks $20 Million Investment on Dec 09, 2016
The robot that ran over a child, Knightscope, wants money and they need it. Investors can invest as little as $1,000 to participate and...
The Russian SMP Security Robot on Dec 08, 2016
A Russian manufacturer, SMP, has a commercially available outdoor security robot, at a lower price and with much less marketing than their main...
How Hikvision Beats Its OEMs on Dec 08, 2016
Hikvision GM declared that they are not aggressive with their competitors. But some of their own OEM partners disagree. Inside, we reveal a key...
Dahua Discontinuing H.264 Only Products on Dec 08, 2016
Dahua has taken a stand for H.265 and is discontinuing its H.264 only products. We examine the shakeup inside this...
IP Networking Course January 2017 on Dec 08, 2016
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
Hikvision vs Dahua Mobile Apps Tested on Dec 07, 2016
With smartphone use and low-cost video recorders surging, many user's main interface to their surveillance system is their phone. With mobile video...
Paxton Drops US Reps, Plans Major Expansion on Dec 07, 2016
Paxton is gearing up to make a big run at  US access control success. The first step they have made is to cut all US Rep Firms, in anticipation of...
Axis Partner Elder Care Video Analytics (Smartervision) on Dec 07, 2016
Can video analytics be used to improve the care of the elderly? Axis and a video analytics startup, Smartervision, are working together to do so....
Sony IP Camera Backdoor Uncovered on Dec 06, 2016
A backdoor has been uncovered in ~80 Sony IP camera models, attackers can remotely enable telnet on the camera, and then potentially login as root,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact