Drako Launches Fake Charity Sales Promotion

By: John Honovich, Published on Mar 31, 2016

There is nothing quite like a really rich guy using charity to sell surveillance systems.

The children may be the future, but for Eagle Eye Networks, the present is a PR campaign and schools paying them in a year or having their systems ripped out.

Dean Drako is the founder of Barracuda Networks, a publicly traded company valued at ~$800 million. Last year, Drako spent $50 million cash to buy a small access control company.

Now, Drako is following that with "up to $1M" in what they are calling the "Drako Cloud Security Grant for Schools".

Yanked After A Year

Though it is unclear how they are valuing this 'grant', one thing is certain. You are going to have to pay Drako if you keep it more than a year:

"At the end of the 12 months, if the school chooses to continue using the Eagle Eye VMS, they would purchase the equipment and start their Eagle Eye Cloud VMS subscriptions. The school also has the option to remove the equipment and return it to Eagle Eye Networks, at no charge."

The 'grant' is essentially a one year trial wrapped in a press release.

On the positive side for Drako, he probably rightly assumes schools will just pay up, rather than deal with the cost and hassle of removing the equipment, replacing it, dealing with downtime, learning a new system, etc.

Our Challenge to Drako

Drako, just give the Eagle Eye cloud system / subscription permanently for those schools. You have the money and it will be even better PR, legit charity and those schools will become long term advocates / references for more business.

When your Sales Director publicly praised Boiler Room, Glengarry Glen Ross and Wolf of Wall Street as 'fun', it was quite an indication of the true Drako way. And this charity stunt shows it further.

Do the right thing. Give away the systems to schools with no strings attached. You wanted your PR, do it right.

Comments (29) : PRO Members only. Login. or Join.

Related Reports

Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Dahua USA Celebrates 5 Years of Errors on May 22, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Amazon Ring Public Subsidy Program Aims To Dominate Residential Security on May 20, 2019
Amazon dominates market after market. Quitely, but increasingly, they are doing so in residential security, through a combination of significant...
LifeSafety Power NetLink Vulnerabilities And Problematic Response on May 20, 2019
'Power supplies' are not devices that many think about when considering vulnerabilities but as more and more devices go 'online', the risks for...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
Bluecherry Open Sources Entire VMS on May 13, 2019
Bluecherry announced they have "released the entire Bluecherry software application open source with a GPL license". We spoke to Bluecherry's...
Vivotek Talks About Taiwan, China, Bans, AI And Business Development on May 10, 2019
Vivotek, Taiwan's biggest manufacturer by revenue, did not have a booth at Taiwan's Secutech 2019 (which we are covering). However,...
10 Facial Recognition Providers Review (Secutech) on May 09, 2019
Adding to our 19 Facial Recognition Providers Profiled report from ISC West, IPVM focused on facial recognition technology for our Day 2 coverage...
Verkada False Allegations Against Avigilon Exposed on May 08, 2019
Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient'...
Dahua and Hikvision Products Illegally Sold To US Government GSA on May 06, 2019
Dahua and Hikvision products are being widely and illegally sold to the US government GSA. The sellers are falsely claiming these China products to...

Most Recent Industry Reports

Kidnapping Victim Rescued With Video From Ring Doorbell Camera on May 24, 2019
A kidnapping victim was rescued within 24 hours, with the police crediting video from a Ring Doorbell camera as key to solving the case. A girl was...
NJ Law Requires Apprenticeship For Public Works Integrators on May 24, 2019
Few integrators do a formal apprenticeship program. However, now a NJ law is requiring any integrator on public works projects (such as state...
Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Verkada Video Quality Problems Tested on May 23, 2019
Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...
Average Frame Rate Video Surveillance 2019 on May 23, 2019
What is the average frame rated used in video surveillance systems? In IPVM's 2011 statistics, the average was 6-8fps increasing to ~10fps in...
Dahua USA Celebrates 5 Years of Errors on May 22, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Access Control Job Walk Guide on May 22, 2019
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
ASCMA / Monitronics Declares Chapter 11 Bankruptcy Plan on May 22, 2019
Monitronics is entering into Chapter 11 bankruptcy. The company, also called Ascent Capital Group Inc., aka ASCMA, aka Brinks Home Security,...
US Considers Sanctions Against Hikvision and Dahua on May 22, 2019
The US government is considering blacklisting "up to 5" PRC surveillance firms, including Hikvision and Dahua, Bloomberg reported, with human...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact