Drako Launches Fake Charity Sales Promotion

Author: John Honovich, Published on Mar 31, 2016

There is nothing quite like a really rich guy using charity to sell surveillance systems.

The children may be the future, but for Eagle Eye Networks, the present is a PR campaign and schools paying them in a year or having their systems ripped out.

Dean Drako is the founder of Barracuda Networks, a publicly traded company valued at ~$800 million. Last year, Drako spent $50 million cash to buy a small access control company.

Now, Drako is following that with "up to $1M" in what they are calling the "Drako Cloud Security Grant for Schools".

Yanked After A Year

Though it is unclear how they are valuing this 'grant', one thing is certain. You are going to have to pay Drako if you keep it more than a year:

"At the end of the 12 months, if the school chooses to continue using the Eagle Eye VMS, they would purchase the equipment and start their Eagle Eye Cloud VMS subscriptions. The school also has the option to remove the equipment and return it to Eagle Eye Networks, at no charge."

The 'grant' is essentially a one year trial wrapped in a press release.

On the positive side for Drako, he probably rightly assumes schools will just pay up, rather than deal with the cost and hassle of removing the equipment, replacing it, dealing with downtime, learning a new system, etc.

Our Challenge to Drako

Drako, just give the Eagle Eye cloud system / subscription permanently for those schools. You have the money and it will be even better PR, legit charity and those schools will become long term advocates / references for more business.

When your Sales Director publicly praised Boiler Room, Glengarry Glen Ross and Wolf of Wall Street as 'fun', it was quite an indication of the true Drako way. And this charity stunt shows it further.

Do the right thing. Give away the systems to schools with no strings attached. You wanted your PR, do it right.

Comments (29) : PRO Members only. Login. or Join.

Related Reports

IFSEC 2018 Final Show Report on Jun 20, 2018
IPVM attended the IFSEC show for the first time this year. The Chinese have taken over the UK, centered on Hikvision, flanked by Dahua, Huawei and...
Hikvision Corrects False Cybersecurity Announcement on Jun 18, 2018
Hikvision has corrected a false cybersecurity announcement that claimed a British government-sponsored program endorsed the cybersecurity of...
The Dumb Ones: PSA's Bozeman On Cybersecurity on Jun 15, 2018
The smart ones are the hundred people who flew to Denver and spent $500+ on a 1.5-day conference featuring Dahua as a 'cyber responsible partner',...
Security Sales Course Summer 2018 on Jun 14, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer...
IPVM For PR / Marketing People on Jun 13, 2018
This post helps PR and Marketing people understand and productively work with IPVM (as much as possible given our independent, often critical,...
ReconaSense - The AI / Access Control / Analytics / IoT / Video Company Profile on Jun 12, 2018
One company's ISC West booth stood out for displaying a light-up tower of buzzwords. The company, ReconaSense, pledged to be 'making sense of it...
Dahua's Terrible Cybersecurity, Buys Credibility From PSA And SIA on Jun 04, 2018
Dahua has a terrible cybersecurity track record. But American organizations, like the Security Industry Association (SIA) and the PSA Security...
Ambitious Mobile Access Startup: Openpath on May 24, 2018
This team sold their last startup for hundreds of millions of dollars, now they have started Openpath to become a rare access control small...
Amazon's "Dangerous New Face Recognition Technology" Says ACLU on May 23, 2018
The ACLU has caused a stir, with a new report Amazon Teams Up With Law Enforcement to Deploy Dangerous New Face Recognition Technology,...
Buy Arecont: Top Bid $10 Million Cash on May 22, 2018
Last year, Arecont had a deal for a purchase price of $170 million (see Failed Arecont China Acquisition). This year, Arecont has a deal for a...

Most Recent Industry Reports

Installation Hardware for Video Surveillance - Indoor Fasteners on Jun 22, 2018
As part of our Installation for Video Surveillance series, in this note, we cover drywall anchors. A key part of installing security hardware is...
Hikvision ColorVu Integrated Visible Light Cameras Examined on Jun 22, 2018
When it comes to low light, infrared light has become the defacto standard in surveillance. But IR is limited to monochrome images, making colors...
Last Chance - Save $50 - July 2018 IP Networking Course on Jun 21, 2018
Today, Thursday the 21st is the last chance to save $50 on registration. Register now and save. This is the only networking course designed...
'Secure Channel' OSDP Access Control Examined on Jun 21, 2018
Despite claiming to be better than Wiegand, OSDP's initial releases did not address the lack of encryption between reader and controller, leaving...
Most Wanted Improvements In Manufacturer Technical Support (Statistics) on Jun 21, 2018
5 key areas of improvement and 1 clear wanted support feature were voiced by 140+ integrator responses to: What improvement in manufacturer...
GDPR / ICO Complaint Filed Against IFSEC Show Facial Recognition on Jun 20, 2018
IPVM has filed a complaint against IFSEC’s parent company UBM based on our concern that the conference violates core GDPR principles on...
IFSEC 2018 Final Show Report on Jun 20, 2018
IPVM attended the IFSEC show for the first time this year. The Chinese have taken over the UK, centered on Hikvision, flanked by Dahua, Huawei and...
Mobotix Releases 'Move' Into 21st Century on Jun 20, 2018
For years, Mobotix stood resolutely against, well, every other manufacturer, selling it as a virtue: MOBOTIX equipment is designed with no...
Cybersecurity Startup VDOO Disclosing 10 Manufacturer Vulnerabilities Starting With Axis And Foscam on Jun 20, 2018
Cybersecurity startup VDOO has uncovered significant vulnerabilities in Axis cameras along with many others not yet disclosed. In this report, we...
Axis Guardian - Cloud VMS And Alarm Monitoring - Released on Jun 19, 2018
Axis has struggled to deliver a cloud-based managed service video platform. Video service providers have utilized AVHS for over a decade, and have...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact