Silicon Valley Startup Density Launches People Counting As A Service

By: Brian Karas, Published on Aug 09, 2016

A Silicon Valley startup says their people counting sensor is so accurate it's free, just pay for the data. They recently raised $4M from a top VC and want to take on established companies in the space.

We interviewed Density CEO Andrew Farrah to discuss this new sensor, and how they plan to revolutionize people counting.

* ******* ****** ******* says ***** ****** ******** sensor ** ** ******** it's ****, **** *** for *** ****. **** recently ****** $** **** a *** ** *** want ** **** ** established ********* ** *** space.

** *************************** ******** ******* **** *** sensor, *** *** **** plan ** ************* ****** counting.

[***************]

Company ********

******* *** **** ******** in ****** ******** ***** mid ****, ********* **** a ****** **** ******* people ** ** **** by *********** *** ****** of ********** ******* ******* wifi ********. ***** **** progressed ** ******* ******* that ******* ****** ****** and *** *** ******* they **** ********.

***** *** *** *** company *** **** ******* on ******* **** ******* (not *********** ********** ******) and ********* *** **** they ******** **** **** the ********** **** ** gather *** ****.

*******

****** *** ******* *** been ****** *** ******* years, **** ** ***** first ***** *******, **** a $** ***** **** by ****-***** ****** ********* *** ************* *** ******* ** his *** ****. **** ********** ****** $200,000 **** ***** *********.

******'* **** *** ******* should ******* ******* **** they ***** **** ****** of *******, ** ** common **** ******** ********, which *** **** *********.

Latest ****** ******* *********

*** *** ******* ****** is ******* ** **** to ** ***** **, and **** * ****-**-****** image ****** ** ****** people. **** ** * similar ******** *********'* *** ******. *** ****** ****** an **** ~*' **** and *' **** ** front ** * ******* and **** ******* ********** and ***** ** ****** people ******* ***** **.

*** ****** ** ******** to **** **** **** a ****** ****** **** a ******. ** *** WiFi ************, ** **** as ***** ******** *** PoE.

Privacy ** ****

******* ******* ******* ** the ******* ****** ** the ******, ********* ** as ** "********* ****** counter". *** ****-**-****** ****** delivers ** ***** ******** like * ******* ******, but ********* ***** ******* of ****. **** ******* the *********** **** ******* can ******* ****** ******, or **** ****** ** clothing.

***** *** ******* ***** is ********, **** ***** also ***** ** ** a ********** ** ***** of ******** ****** **** sensor ** ******, **** as ** * ***** retail ******** ** ****** environment, ** ********* ********** on ****** ********.

People ******** **. ****** *********

*******'* *** **** ** clear **** *** ******** on * **** ******** problem: ******** ****** ******* under * *******, *** not "****** *********" ***** typically ******** ******** ****** as **** ** *********** other ********* **** ********* around * ******* *******, or ******** ***** ******* a *****. ** ******** their *******, ******* ***** their ****** *** ** deployed ** ********** ******** owners, *** **** ** environments **** *** *** have ********** ****** ******** data ** *** ****.

Ideal *********

******* **** ***** **** use ***** *** ****/***********, churches, ******** ********, ******* and ******* *********. ***** customers *** **** ********** in **** ** ******* times ** ********* **** so **** "*********" ********* as ******-******* ************ ********* do.

******** **** ***** ** churches *** ******** **** receive ******* ***** ** overall ********. *** ******* sensors ******* * ****** way *** ***** ********* to *** **** ******* needing ** ****** **-**** servers *** *********** *********. A ****** **** **** the ****** ** **** data ** *** **** customers **** ** **** around ***** ***** *********, to ***** ***** **** sitting ***** **** ** be **** *******.

******* ****** **** *** system ** ****** ******** when **** ** *********** applications *** ********* ** designed (*-**' ******** ******, covering * ** * doors ***), *** ***** not **** * ******** number *** ******** **********.

Data ******

********* *** ****** ******* little **** **** "+*" or "-*" **** * person ** **** ********/******** under **. ******* **** plan ** *** **** additional ************ ** *** future, *** ******** **** they *** *** ****** to ***** * ****** that ********** ******** *************** like ****** ** ***, as **** ***** ****** counter ************ **** ****.

Data ************

*** ****** ****** ** free (**** * ************), data **** *** ****** is *******'* ****** *******. Density ***** ****** ** the **** ********* *** $95/unit/month ** * **-******** plan, ** $**/****/***** ** an ****** ************ ****. Users *** ****** *** the $**/***** **** *** return ***** ****** ** any **** ** ****** the ********.

Density ******** ******* *********

******* ** ******* ******** and ****** *** **** customers ********** ****, *** Density ****** **** ****** is **** ******. ******* customers *** * ***** weekly ***** ******, *** otherwise **** *** *** data, ******* ** *** following ****** **** ****** from *******'* *******:

**** ******** ********* *** want ** ***** ******* the ******* ** **** an ********** ********** ** software *********** ** ***** an *** ****** *** data ******* ********.

******* * ****** ********* interface, ******* **** *** have * **** ******** and *** **** * hard **** ********** ********* to **** ******** ***** product.

Very ******* *****

****** ******* ** *** concentrating ** ****** *********, that ** *** ******** they **** ********** ** competing **, ***** **** more *********** *********** **** have *********.

************* ****** $****, *** offers ** ********* ****** counter **** ******* ** Density (****** ** **** different **********). *********** *********** ** **** *** $175M. **** ** ***** companies **** ***** **** robust ********* ********** **** allow ********* ** **** data, *** ****** ** to ***** ******* **** POS ****.

***** ********* ******** ******* solutions *******:

  • ***********, ***** *********** ** ****** ****.
  • ***************** ********-********* ******** *** a ********* *********
  • ********** ******* **********, *** also ****** ** ***** openings ** ** ***** wide
  • *-********* ******-****** *** ********, also ** * *******-***** device.
  • ***** *******, ******* ******* ****** startup, ****** ** ****-***** VC's, **** *** **** active ** *** ****** analytics/people ******** ***** ***** 2011.
  • ********** **** ***** *********** counter *** ****-*** **** in *** ****** **** cameras
  • *************** ****** ******* ********* in **** ** ***** cameras ** *******.
  • ********* ****** ******** ** part ** ***** ***
  • ********** * ****** ******* option *** ***** ********
  • ********** * ****** ******** add-on ** ***** *** and ****** * ** day **** *****

**** ** **** * short **** ** ****** counter *******, ******* **** exist ** *** ******** and ****** **********.

Compared ** *********** ********

**** ********* ******* ********* hardware, ********* ******* *** installed ** ** **********. Solutions **** ********-******** ********* like *******, *******, ***. tend ** *** ******* a ******* ************, *** others **** ***** ******* do **** ******* **** to ******* *******.

*********** ********* *** **** as **** ******* ** 1-2 ***** ** ******* service, ****** *** ************ option *********** ********** ** customers **** **** *****-**-***** budget ************ *** ** lump-sum ****** *** ** upfront *******.

* ***** ****** ** a ***** ********** ***** be *** ********* **** to ***** * ******** on *******'* *** **** delivered ******* ******* ** other *********. **** ***** easily **** $**,*** ** developer **** **** ** build * ***** *********.

Outlook *** *******

*******'* ******** **** **** working ** **** ******* for ******* *****, ** they *** ** ***** aware ** **** ** ultimately ********. ***** **** investor, **** ******, ** well ***** *** *********** his *********** *** ******* to ******* ****. *** these ******* ***** **** likely *** **** ** for *******'* ******* **** of ******* ** **** data **** *********** ** knowledge **** * ******** can *** ** ****** understand ***** ***********. ** expect **** ******* **** work ** ********* * reporting *********, ** ******** partnerships **** ***** *********, to ******* * **** complete ********. ** **** reevaluate ******* **** *** company *** **** ****** reporting *********.

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