Silicon Valley Startup Density Launches People Counting As A Service

Author: Brian Karas, Published on Aug 09, 2016

A Silicon Valley startup says their people counting sensor is so accurate it's free, just pay for the data. They recently raised $4M from a top VC and want to take on established companies in the space.

We interviewed Density CEO Andrew Farrah to discuss this new sensor, and how they plan to revolutionize people counting.

* ******* ****** ******* **** ***** ****** ******** ****** ** so ******** **'* ****, **** *** *** *** ****. **** recently ****** $** **** * *** ** *** **** ** take ** *********** ********* ** *** *****.

** *************************** ******** ******* **** *** ******, *** *** **** **** ** revolutionize ****** ********.

[***************]

Company ********

******* *** **** ******** ** ****** ******** ***** *** ****, initially **** * ****** **** ******* ****** ** ** **** by *********** *** ****** ** ********** ******* ******* **** ********. Later **** ********** ** ******* ******* **** ******* ****** ****** and *** *** ******* **** **** ********.

***** *** *** *** ******* *** **** ******* ** ******* data ******* (*** *********** ********** ******) *** ********* *** **** they ******** **** **** *** ********** **** ** ****** *** data.

*******

****** *** ******* *** **** ****** *** ******* *****, **** is ***** ***** ***** *******, **** * $** ***** **** by ****-***** ****** ********* *** ************* *** ******* ** *** *** ****. **** ********** ****** $***,*** **** ***** *********.

******'* **** *** ******* ****** ******* ******* **** **** ***** more ****** ** *******, ** ** ****** **** ******** ********, which *** **** *********.

Latest ****** ******* *********

*** *** ******* ****** ** ******* ** **** ** ** Apple **, *** **** * ****-**-****** ***** ****** ** ****** people. **** ** * ******* ******** *********'* *** ******. *** ****** ****** ** **** ~*' **** *** *' deep ** ***** ** * ******* *** **** ******* ********** and ***** ** ****** ****** ******* ***** **.

*** ****** ** ******** ** **** **** **** * ****** sensor **** * ******. ** *** **** ************, ** **** as ***** ******** *** ***.

Privacy ** ****

******* ******* ******* ** *** ******* ****** ** *** ******, promoting ** ** ** "********* ****** *******". *** ****-**-****** ****** delivers ** ***** ******** **** * ******* ******, *** ********* depth ******* ** ****. **** ******* *** *********** **** ******* can ******* ****** ******, ** **** ****** ** ********.

***** *** ******* ***** ** ********, **** ***** **** ***** to ** * ********** ** ***** ** ******** ****** **** sensor ** ******, **** ** ** * ***** ****** ******** or ****** ***********, ** ********* ********** ** ****** ********.

People ******** **. ****** *********

*******'* *** **** ** ***** **** *** ******** ** * very ******** *******: ******** ****** ******* ***** * *******, *** not "****** *********" ***** ********* ******** ******** ****** ** **** as *********** ***** ********* **** ********* ****** * ******* *******, or ******** ***** ******* * *****. ** ******** ***** *******, Density ***** ***** ****** *** ** ******** ** ********** ******** owners, *** **** ** ************ **** *** *** **** ********** people ******** **** ** *** ****.

Ideal *********

******* **** ***** **** *** ***** *** ****/***********, ********, ******** shelters, ******* *** ******* *********. ***** ********* *** **** ********** in **** ** ******* ***** ** ********* **** ** **** "profiling" ********* ** ******-******* ************ ********* **.

******** **** ***** ** ******** *** ******** **** ******* ******* based ** ******* ********. *** ******* ******* ******* * ****** way *** ***** ********* ** *** **** ******* ******* ** deploy **-**** ******* *** *********** *********. * ****** **** **** the ****** ** **** **** ** *** **** ********* **** to **** ****** ***** ***** *********, ** ***** ***** **** sitting ***** **** ** ** **** *******.

******* ****** **** *** ****** ** ****** ******** **** **** in *********** ************ *** ********* ** ******** (*-**' ******** ******, covering * ** * ***** ***), *** ***** *** **** a ******** ****** *** ******** **********.

Data ******

********* *** ****** ******* ****** **** **** "+*" ** "-*" when * ****** ** **** ********/******** ***** **. ******* **** plan ** *** **** ********** ************ ** *** ******, *** stressed **** **** *** *** ****** ** ***** * ****** that ********** ******** *************** **** ****** ** ***, ** **** other ****** ******* ************ **** ****.

Data ************

*** ****** ****** ** **** (**** * ************), **** **** the ****** ** *******'* ****** *******. ******* ***** ****** ** the **** ********* *** $**/****/***** ** * **-******** ****, ** $45/unit/month ** ** ****** ************ ****. ***** *** ****** *** the $**/***** **** *** ****** ***** ****** ** *** **** to ****** *** ********.

Density ******** ******* *********

******* ** ******* ******** *** ****** *** **** ********* ********** want, *** ******* ****** **** ****** ** **** ******. ******* customers *** * ***** ****** ***** ******, *** ********* **** get *** ****, ******* ** *** ********* ****** **** ****** from *******'* *******:

**** ******** ********* *** **** ** ***** ******* *** ******* to **** ** ********** ********** ** ******** *********** ** ***** an *** ****** *** **** ******* ********.

******* * ****** ********* *********, ******* **** *** **** * full ******** *** *** **** * **** **** ********** ********* to **** ******** ***** *******.

Very ******* *****

****** ******* ** *** ************* ** ****** *********, **** ** the ******** **** **** ********** ** ********* **, ***** **** more *********** *********** **** **** *********.

************* ****** $****, *** ****** ** ********* ****** ******* **** similar ** ******* (****** ** **** ********* **********). *********** *********** ** **** *** $****. **** ** ***** ********* **** ***** **** ****** ********* interfaces **** ***** ********* ** **** ****, *** ****** ** to ***** ******* **** *** ****.

***** ********* ******** ******* ********* *******:

  • ***********, ***** *********** ** ****** ****.
  • ***************** ********-********* ******** *** * ********* *********
  • ********** ******* **********, *** **** ****** ** ***** ******** ** to ***** ****
  • *-********* ******-****** *** ********, **** ** * *******-***** ******.
  • ***** *******, ******* ******* ****** *******, ****** ** ****-***** **'*, **** has **** ****** ** *** ****** *********/****** ******** ***** ***** 2011.
  • ********** **** ***** *********** ******* *** ****-*** **** ** *** single **** *******
  • *************** ****** ******* ********* ** **** ** ***** ******* ** default.
  • ********* ****** ******** ** **** ** ***** ***
  • ********** * ****** ******* ****** *** ***** ********
  • ********** * ****** ******** ***-** ** ***** *** *** ****** a ** *** **** *****

**** ** **** * ***** **** ** ****** ******* *******, several **** ***** ** *** ******** *** ****** **********.

Compared ** *********** ********

**** ********* ******* ********* ********, ********* ******* *** ********* ** an **********. ********* **** ********-******** ********* **** *******, *******, ***. tend ** *** ******* * ******* ************, *** ****** **** Prism ******* ** **** ******* **** ** ******* *******.

*********** ********* *** **** ** **** ******* ** *-* ***** of ******* *******, ****** *** ************ ****** *********** ********** ** customers **** **** *****-**-***** ****** ************ *** ** ****-*** ****** for ** ******* *******.

* ***** ****** ** * ***** ********** ***** ** *** developer **** ** ***** * ******** ** *******'* *** **** delivered ******* ******* ** ***** *********. **** ***** ****** **** $10,000 ** ********* **** **** ** ***** * ***** *********.

Outlook *** *******

*******'* ******** **** **** ******* ** **** ******* *** ******* years, ** **** *** ** ***** ***** ** **** ** ultimately ********. ***** **** ********, **** ******, ** **** ***** for *********** *** *********** *** ******* ** ******* ****. *** these ******* ***** **** ****** *** **** ** *** *******'* current **** ** ******* ** **** **** **** *********** ** knowledge **** * ******** *** *** ** ****** ********** ***** environment. ** ****** **** ******* **** **** ** ********* * reporting *********, ** ******** ************ **** ***** *********, ** ******* a **** ******** ********. ** **** ********** ******* **** *** company *** **** ****** ********* *********.

Comments (0)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Introduction To Burglar Alarm Systems on Jan 04, 2017
While alarm systems are popular, balancing between the right level of protection, the appropriate components and an acceptable price can be very...
EAS Startup Queuehop Examined on Dec 15, 2016
Electronic Article Surveillance (EAS) tags have been used for decades to reduce theft with companies like Tyco's Sensormatic and Checkpoint being...
Knightscope - $122,509 Revenue, $2.5 Million Loss Seeks $20 Million Investment on Dec 09, 2016
The robot that ran over a child, Knightscope, wants money and they need it. Investors can invest as little as $1,000 to participate and...
The Russian SMP Security Robot on Dec 08, 2016
A Russian manufacturer, SMP, has a commercially available outdoor security robot, at a lower price and with much less marketing than their main...
Axis Partner Elder Care Video Analytics (Smartervision) on Dec 07, 2016
Can video analytics be used to improve the care of the elderly? Axis and a video analytics startup, Smartervision, are working together to do so....
3VR Sales And Marketing Execs Out, Company Shifting on Nov 22, 2016
Two executives are out at 3VR, both after relatively short tenures at the company. 3VR's CEO says this is part of a shift to cover new markets....
$38+ Million Funding Powers VMS Challenger IronYun on Nov 09, 2016
VMS and video analytics have received little funding this decade. However, one Taiwan startup, IronYun, has bucked this trend, with a relatively...
Ex-ADT Exec Joins Eagle Eye As President on Nov 04, 2016
VSaaS has been a tough market, while Axis struggles with their business, Eagle Eye is filling out their executive team. Eagle Eye has hired an...
Flying Security Guard Startup Aptonomy Examined on Oct 27, 2016
Backed by Silicon Valley's biggest incubator and led by two robotics PhDs, Aptonomy is set to launch, what they describe, as 'flying security...
The Dumbest Investment Campaign - Knightscope on Oct 12, 2016
IPVM has seen many strange investments over the years. Who can forget how BRS Labs burned ~$100 million of mom and pop investments in their...

Most Recent Industry Reports

Top ISC West 2017 Booth Trends on Jan 16, 2017
There are significant moves among many major manufacturers on the ISC West show floor, and very few prime spaces left unoccupied. In this report we...
Genetec Favorability Results on Jan 16, 2017
In the race to the bottom and flight to 'solutions', Genetec has taken a contrary path. The company remains independent, focusing up market,...
Free VMS Software Directory on Jan 13, 2017
Many Video Management Software (VMS) providers offer free versions, either open source, for a limited number of cameras or for a limited amount of...
Milestone Essential Subscription Removed on Jan 12, 2017
Subscriptions may be the future for Milestone and VMSes but not right now. Responding to negative feedback, Milestone has removed subscriptions...
Alarm Reporting Formats Overview on Jan 12, 2017
Alarm reporting formats are methods for communicating complicated information quickly, using plain old telephone service. It is still the main...
Amazon Sales of Hikvision China Cameras on Jan 12, 2017
Hikvision has become widely available in the US, including on popular retail outlets like Amazon, with over 2,600 results: 4MP Hikvision outdoor...
Last Day IP Networking Course January 2017 on Jan 12, 2017
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
ONVIF Favorability Results on Jan 11, 2017
ONVIF has been one of the most debated aspects of the video surveillance industry. On the one hand, its aim to increase interoperability has been...
Honeywell Ademco Vista Intrusion System Tested on Jan 11, 2017
One of the biggest brands in security holds one of the most common intrusion lines. We bought and tested a Honeywell Vista 15P intrusion...
ADI Battles Manufacturer Partners on Jan 11, 2017
ADI is battling their manufacturer partners, building up their own competitive house brand W-Box, while manufacturers still fund ADI's business...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact