Silicon Valley Startup Density Launches People Counting As A Service

By: Brian Karas, Published on Aug 09, 2016

A Silicon Valley startup says their people counting sensor is so accurate it's free, just pay for the data. They recently raised $4M from a top VC and want to take on established companies in the space.

We interviewed Density CEO Andrew Farrah to discuss this new sensor, and how they plan to revolutionize people counting.

* ******* ****** ******* says ***** ****** ******** sensor ** ** ******** it's ****, **** *** for *** ****. **** recently ****** $** **** a *** ** *** want ** **** ** established ********* ** *** space.

** *********** ******* ********* ******** ******* **** *** sensor, *** *** **** plan ** ************* ****** counting.

[***************]

Company ********

******* *** **** ******** in ****** ******** ***** mid ****, ********* **** a ****** **** ******* ****** in ** **** ** identifying *** ****** ** cellphones ******* ******* **** snooping. ***** **** ********** to ******* ******* **** counted ****** ****** *** not *** ******* **** were ********.

***** *** *** *** company *** **** ******* on ******* **** ******* (not *********** ********** ******) and ********* *** **** they ******** **** **** the ********** **** ** gather *** ****.

*******

****** *** ******* *** been ****** *** ******* years, this ** ***** ***** major *******, **** * $4M ***** **** ** well-known ** **** ****** *** *** ************* *** ******* ** his *** ****. **** ********** ****** $200,000 **** ***** *********.

******'* **** *** ******* should ******* ******* **** they ***** **** ****** of *******, ** ** common **** ******** ********, which *** **** *********.

Latest ****** ******* *********

*** *** ******* ****** is similar ** **** ** an ***** **, *** **** a ****-**-****** ***** ****** to ****** ******. **** is * ******* ******** to *******'* *** ******. *** ****** ****** an **** ~*' **** and *' **** ** front ** * ******* and **** ******* ********** and ***** ** ****** people ******* ***** **.

*** ****** ** ******** to **** **** **** a ****** ****** **** a ******. ** *** WiFi ************, ** **** as ***** ******** *** PoE.

Privacy Is ****

******* ******* ******* ** the ******* ****** ** the ******, ********* ** as ** "********* ****** counter". *** ****-**-****** ****** delivers ** ***** ******** like * ******* ******, but ********* ***** ******* of ****.  **** ******* the *********** **** ******* can ******* ****** ******, or **** ****** ** clothing.

***** *** ******* ***** is ********, **** ***** also ***** ** ** a ********** ** ***** of ******** ****** **** sensor ** ******, **** as ** * ***** retail ******** ** ****** environment, ** ********* ********** on ****** ********.

People ******** **. ****** *********

*******'* *** **** ** clear **** *** ******** on * **** ******** problem: ******** ****** ******* under * *******, *** not "****** *********" ***** typically ******** ******** ****** as **** ** *********** other ********* **** ********* around * ******* *******, or ******** ***** ******* a *****. ** ******** their *******, ******* ***** their ****** *** ** deployed ** ********** ******** owners, *** **** ** environments **** *** *** have ********** ****** ******** data ** *** ****.

Ideal *********

******* **** ***** **** use ***** *** ****/***********, churches, ******** ********, ******* and ******* *********. ***** customers *** **** ********** in **** ** ******* times ** ********* **** so **** "*********" ********* as ******-******* ************ ********* do.

******** **** ***** ** churches *** ******** **** receive ******* ***** ** overall ********. *** ******* sensors ******* * ****** way *** ***** ********* to *** **** ******* needing ** ****** **-**** servers *** *********** *********. A ****** **** **** the ****** ** **** data ** *** **** customers **** ** **** around ***** ***** *********, to ***** ***** **** sitting ***** **** ** be **** *******.

******* ****** **** *** system ** ****** ******** when **** ** *********** applications *** ********* ** designed (*-**' ******** ******, covering * ** * doors ***), *** ***** not **** * ******** number *** ******** **********.

Data ******

********* *** ****** ******* little **** **** "+*" or "-*" **** * person ** **** ********/******** under **. ******* **** plan ** *** **** additional ************ ** *** future, *** ******** **** they *** *** ****** to ***** * ****** that ********** ******** *************** like ****** ** ***, as **** ***** ****** counter ************ **** ****.

Data ************

*** ****** ****** ** free (**** * ************), data **** *** ****** is *******'* ****** *******. ******* sells ****** ** *** data ********* *** $**/****/***** on * **-******** ****, or $**/****/***** ** ** annual ************ ****. ***** can ****** *** *** $95/month **** *** ****** their ****** ** *** time ** ****** *** contract.

Density ******** ******* *********

******* ** ******* ******** and ****** *** **** customers ********** ****, *** Density ****** **** ****** is **** ******. ******* ********* get * ***** ****** ***** ******, but ********* **** *** raw ****, ******* ** the ********* ****** **** output **** *******'* *******:

**** ******** ********* *** want ** ***** ******* *** ******* to **** ** ********** investment ** ******** *********** to ***** ** *** around *** **** ******* provides.

******* * ****** ********* interface, ******* **** *** have * **** ******** and *** **** * **** time ********** ********* ** even ******** ***** *******.

Very ******* *****

****** ******* ** *** concentrating ** ****** *********, that ** *** ******** they **** ********** ** competing **, ***** **** **** established *********** **** **** reporting.

********** *** ****** $****, *** offers ** ********* ****** counter **** ******* ** Density (****** ** **** different **********).  *********** *** ******** ** **** *** $175M. **** ** ***** companies **** ***** **** robust ********* ********** **** allow ********* ** **** data, *** ****** ** to ***** ******* **** POS ****.

***** ********* ******** ******* solutions *******:

  • ***********, ***** *** ******** ** **** ** ****.
  • *********** ****** ********-********* ******** *** a ********* *********
  • ****** **** ******* **********, *** also ****** ** ***** openings ** ** ***** wide
  • *-***** **** ******-****** *** ********, also ** * *******-***** device.
  • ***** *******, ******* ******* ****** *******, backed ** ****-***** **'*, that *** **** ****** in *** ****** *********/****** counting ***** ***** ****.
  • ******* *** **** ***** *********** counter *** ****-*** **** in *** ****** **** cameras
  • ********* ****** ****** ******* ********* in **** ** ***** cameras ** *******.
  • *** ****** ****** ******** ** part ** ***** ***
  • ******* *** * ****** ******* option *** ***** ********
  • ******* *** * ****** ******** add-on ** ***** *** and ****** * ** day **** *****

**** ** **** * short **** ** ****** counter *******, ******* **** exist ** *** ******** and ****** **********.

Compared ** *********** ********

**** ********* ******* ********* ********, ********* upfront *** ********* ** an **********.  ********* **** ********-******** companies **** *******, *******, etc. **** ** *** require * ******* ************, but ****** **** ***** Skylabs ** **** ******* fees ** ******* *******.

*********** ********* *** **** ** much ******* ** *-* ***** of ******* *******, ****** the ************ ****** *********** attractive ** ********* **** have *****-**-***** ****** ************ but ** ****-*** ****** for ** ******* *******.

* ***** ****** ** a ***** ********** ***** be *** ********* **** to ***** * ******** on *******'* *** **** delivered ******* ******* ** ***** solutions. **** ***** ****** cost $**,*** ** ********* time **** ** ***** a ***** *********.

Outlook *** *******

*******'* ******** **** **** working ** **** ******* for ******* *****, ** they *** ** ***** aware ** **** ** ultimately ********.  ***** **** investor, **** ******, ** well ***** *** *********** his *********** *** ******* to ******* ****.  *** these ******* ***** **** likely *** **** ** for *******'* ******* **** of ******* ** **** data **** *********** ** knowledge **** * ******** can *** ** ****** understand ***** ***********.  ** expect **** ******* **** work ** ********* * reporting *********, ** ******** partnerships **** ***** *********, to ******* * **** complete ********. ** **** reevaluate ******* **** *** company *** **** ****** reporting *********.

Comments (0)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Directory of 68 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Schmode is Back, Aims To Turn Boulder AI Into Giant on Sep 16, 2019
One of the most influential and controversial executives in the past decade is back. Bryan Schmode ascended and drove the hypergrowth of Avigilon...
ASIS GSX 2019 Final Show Report on Sep 12, 2019
IPVM went to Chicago for ASIS GSX 2019, with many exhibitors disappointed about traffic and the exhibitor schedule changing next year. However,...
UK Facewatch GDPR Compliance Questioned on Aug 27, 2019
Even as the GDPR strictly regulates biometrics, a UK company called Facewatch is selling anti-shoplifter facial recognition systems to hundreds of...
JCI Sues Wyze on Aug 21, 2019
The mega manufacturer / integrator JCI has sued the fast-growing $20 camera Seattle startup Wyze. Inside this note: Share the court...
Verkada People And Face Analytics Tested on Aug 16, 2019
This week, Verkada released "People Analytics", including face analytics that they describe is a "game-changing feature" that "pushes the...
Biometrics Usage Statistics 2019 on Aug 13, 2019
Biometrics are commonly used in phones, but how frequently are they used for access? 150+ integrators told us how often they use biometrics,...
Proactive CCTV "Only Affordable Video Archiving Solution" Profile on Aug 12, 2019
Proactive CCTV is claiming to offer "the only affordable video archiving solution on the market", reducing the storage typically required for H.265...
Milestone "GDPR-ready" Certification Claim Critiqued on Aug 12, 2019
Milestone is touting that its latest XProtect VMS is "GDPR-ready" with a 'European Privacy Seal'. However, our investigation raises significant...
Mobile Access Control Shootout - Farpointe, HID, Openpath, Nortek, Proxy on Jul 29, 2019
One of the biggest rising trends in access control is using phones as credentials but which offering is best? IPVM has tested five of the...

Most Recent Industry Reports

Open Access Controller Guide (Axis, HID, Isonas, Mercury) on Sep 19, 2019
In the access control market, there are many software platforms, but only a few companies that make non-proprietary door controllers. Recently,...
Axis Perimeter Defender Improves, Yet Worse Than Dahua and Wyze on Sep 19, 2019
While Axis Perimeter Defender analytics improved from our 2018 testing, the market has improved much faster, with much less expensive offerings...
Directory of 68 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Uniview Prime Series 4K Camera Tested on Sep 18, 2019
Is the new Uniview 'Prime' better than the more expensive existing Uniview 'Pro'? In August, IPVM tested Uniview 4K 'Pro' but members advocated...
US Army Base To Buy Banned Honeywell Surveillance on Sep 17, 2019
The U.S. Army's Fort Gordon, home to their Cyber Center of Excellence, has issued a solicitation to purchase Honeywell products that are US...
Vivotek "Neural Network-Powered Detection Engine" Analytics Tested on Sep 17, 2019
Vivotek has released "a neural network-powered detection engine", named Smart Motion Detection, claiming that "swaying vegetation, vehicles passing...
Schmode is Back, Aims To Turn Boulder AI Into Giant on Sep 16, 2019
One of the most influential and controversial executives in the past decade is back. Bryan Schmode ascended and drove the hypergrowth of Avigilon...
Manufacturers Unhappy With Weak ASIS GSX 2019 And 2020 Shift on Sep 16, 2019
Manufacturers were generally unhappy with ASIS GSX, both for weak 2019 booth traffic and a scheduling shift for the 2020 show, according to a new...
How Cobalt Robotics May Disrupt Security on Sep 13, 2019
While security robots have largely become a joke over the last few years, one organization, Cobalt Robotics, has raised $50+ million from top US...
Panasonic 4K Camera Tested (WV-S2570L) on Sep 13, 2019
Panasonic has released their latest generation 4K dome, the WV-S2570L, claiming "Extreme image quality allows evidence to be captured even under...