Silicon Valley Startup Launches People Counting As A Service

Author: Brian Karas, Published on Aug 09, 2016

A Silicon Valley startup says their people counting sensor is so accurate it's free, just pay for the data. They recently raised $4M from a top VC and want to take on established companies in the space.

We interviewed Density CEO Andrew Farrah to discuss this new sensor, and how they plan to revolutionize people counting.

* ******* ****** ******* **** ***** ****** ******** ****** ** so ******** **'* ****, **** *** *** *** ****. **** recently ****** $** **** * *** ** *** **** ** take ** *********** ********* ** *** *****.

** *************************** ******** ******* **** *** ******, *** *** **** **** ** revolutionize ****** ********.

[***************]

Company ********

******* *** **** ******** ** ****** ******** ***** *** ****, initially **** * ****** **** ******* ****** ** ** **** by *********** *** ****** ** ********** ******* ******* **** ********. Later **** ********** ** ******* ******* **** ******* ****** ****** and *** *** ******* **** **** ********.

***** *** *** *** ******* *** **** ******* ** ******* data ******* (*** *********** ********** ******) *** ********* *** **** they ******** **** **** *** ********** **** ** ****** *** data.

*******

****** *** ******* *** **** ****** *** ******* *****, **** is ***** ***** ***** *******, **** * $** ***** **** by ****-***** ****** ********* *** ************* *** ******* ** *** *** ****. **** ********** ****** $***,*** **** ***** *********.

******'* **** *** ******* ****** ******* ******* **** **** ***** more ****** ** *******, ** ** ****** **** ******** ********, which *** **** *********.

Latest ****** ******* *********

*** *** ******* ****** ** ******* ** **** ** ** Apple **, *** **** * ****-**-****** ***** ****** ** ****** people. **** ** * ******* ******** *********'* *** ******. *** ****** ****** ** **** ~*' **** *** *' deep ** ***** ** * ******* *** **** ******* ********** and ***** ** ****** ****** ******* ***** **.

*** ****** ** ******** ** **** **** **** * ****** sensor **** * ******. ** *** **** ************, ** **** as ***** ******** *** ***.

Privacy ** ****

******* ******* ******* ** *** ******* ****** ** *** ******, promoting ** ** ** "********* ****** *******". *** ****-**-****** ****** delivers ** ***** ******** **** * ******* ******, *** ********* depth ******* ** ****. **** ******* *** *********** **** ******* can ******* ****** ******, ** **** ****** ** ********.

***** *** ******* ***** ** ********, **** ***** **** ***** to ** * ********** ** ***** ** ******** ****** **** sensor ** ******, **** ** ** * ***** ****** ******** or ****** ***********, ** ********* ********** ** ****** ********.

People ******** **. ****** *********

*******'* *** **** ** ***** **** *** ******** ** * very ******** *******: ******** ****** ******* ***** * *******, *** not "****** *********" ***** ********* ******** ******** ****** ** **** as *********** ***** ********* **** ********* ****** * ******* *******, or ******** ***** ******* * *****. ** ******** ***** *******, Density ***** ***** ****** *** ** ******** ** ********** ******** owners, *** **** ** ************ **** *** *** **** ********** people ******** **** ** *** ****.

Ideal *********

******* **** ***** **** *** ***** *** ****/***********, ********, ******** shelters, ******* *** ******* *********. ***** ********* *** **** ********** in **** ** ******* ***** ** ********* **** ** **** "profiling" ********* ** ******-******* ************ ********* **.

******** **** ***** ** ******** *** ******** **** ******* ******* based ** ******* ********. *** ******* ******* ******* * ****** way *** ***** ********* ** *** **** ******* ******* ** deploy **-**** ******* *** *********** *********. * ****** **** **** the ****** ** **** **** ** *** **** ********* **** to **** ****** ***** ***** *********, ** ***** ***** **** sitting ***** **** ** ** **** *******.

******* ****** **** *** ****** ** ****** ******** **** **** in *********** ************ *** ********* ** ******** (*-**' ******** ******, covering * ** * ***** ***), *** ***** *** **** a ******** ****** *** ******** **********.

Data ******

********* *** ****** ******* ****** **** **** "+*" ** "-*" when * ****** ** **** ********/******** ***** **. ******* **** plan ** *** **** ********** ************ ** *** ******, *** stressed **** **** *** *** ****** ** ***** * ****** that ********** ******** *************** **** ****** ** ***, ** **** other ****** ******* ************ **** ****.

Data ************

*** ****** ****** ** **** (**** * ************), **** **** the ****** ** *******'* ****** *******. ******* ***** ****** ** the **** ********* *** $**/****/***** ** * **-******** ****, ** $45/unit/month ** ** ****** ************ ****. ***** *** ****** *** the $**/***** **** *** ****** ***** ****** ** *** **** to ****** *** ********.

Density ******** ******* *********

******* ** ******* ******** *** ****** *** **** ********* ********** want, *** ******* ****** **** ****** ** **** ******. ******* customers *** * ***** ****** ***** ******, *** ********* **** get *** ****, ******* ** *** ********* ****** **** ****** from *******'* *******:

**** ******** ********* *** **** ** ***** ******* *** ******* to **** ** ********** ********** ** ******** *********** ** ***** an *** ****** *** **** ******* ********.

******* * ****** ********* *********, ******* **** *** **** * full ******** *** *** **** * **** **** ********** ********* to **** ******** ***** *******.

Very ******* *****

****** ******* ** *** ************* ** ****** *********, **** ** the ******** **** **** ********** ** ********* **, ***** **** more *********** *********** **** **** *********.

************* ****** $****, *** ****** ** ********* ****** ******* **** similar ** ******* (****** ** **** ********* **********). *********** *********** ** **** *** $****. **** ** ***** ********* **** ***** **** ****** ********* interfaces **** ***** ********* ** **** ****, *** ****** ** to ***** ******* **** *** ****.

***** ********* ******** ******* ********* *******:

  • ***********, ***** *********** ** ****** ****.
  • ***************** ********-********* ******** *** * ********* *********
  • ********** ******* **********, *** **** ****** ** ***** ******** ** to ***** ****
  • *-********* ******-****** *** ********, **** ** * *******-***** ******.
  • ***** *******, ******* ******* ****** *******, ****** ** ****-***** **'*, **** has **** ****** ** *** ****** *********/****** ******** ***** ***** 2011.
  • ********** **** ***** *********** ******* *** ****-*** **** ** *** single **** *******
  • *************** ****** ******* ********* ** **** ** ***** ******* ** default.
  • ********* ****** ******** ** **** ** ***** ***
  • ********** * ****** ******* ****** *** ***** ********
  • ********** * ****** ******** ***-** ** ***** *** *** ****** a ** *** **** *****

**** ** **** * ***** **** ** ****** ******* *******, several **** ***** ** *** ******** *** ****** **********.

Compared ** *********** ********

**** ********* ******* ********* ********, ********* ******* *** ********* ** an **********. ********* **** ********-******** ********* **** *******, *******, ***. tend ** *** ******* * ******* ************, *** ****** **** Prism ******* ** **** ******* **** ** ******* *******.

*********** ********* *** **** ** **** ******* ** *-* ***** of ******* *******, ****** *** ************ ****** *********** ********** ** customers **** **** *****-**-***** ****** ************ *** ** ****-*** ****** for ** ******* *******.

* ***** ****** ** * ***** ********** ***** ** *** developer **** ** ***** * ******** ** *******'* *** **** delivered ******* ******* ** ***** *********. **** ***** ****** **** $10,000 ** ********* **** **** ** ***** * ***** *********.

Outlook *** *******

*******'* ******** **** **** ******* ** **** ******* *** ******* years, ** **** *** ** ***** ***** ** **** ** ultimately ********. ***** **** ********, **** ******, ** **** ***** for *********** *** *********** *** ******* ** ******* ****. *** these ******* ***** **** ****** *** **** ** *** *******'* current **** ** ******* ** **** **** **** *********** ** knowledge **** * ******** *** *** ** ****** ********** ***** environment. ** ****** **** ******* **** **** ** ********* * reporting *********, ** ******** ************ **** ***** *********, ** ******* a **** ******** ********. ** **** ********** ******* **** *** company *** **** ****** ********* *********.

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