Silicon Valley Startup Density Launches People Counting As A Service

Author: Brian Karas, Published on Aug 09, 2016

A Silicon Valley startup says their people counting sensor is so accurate it's free, just pay for the data. They recently raised $4M from a top VC and want to take on established companies in the space.

We interviewed Density CEO Andrew Farrah to discuss this new sensor, and how they plan to revolutionize people counting.

* ******* ****** ******* **** ***** ****** ******** ****** ** so ******** **'* ****, **** *** *** *** ****. **** recently ****** $** **** * *** ** *** **** ** take ** *********** ********* ** *** *****.

** *************************** ******** ******* **** *** ******, *** *** **** **** ** revolutionize ****** ********.

[***************]

Company ********

******* *** **** ******** ** ****** ******** ***** *** ****, initially **** * ****** **** ******* ****** ** ** **** by *********** *** ****** ** ********** ******* ******* **** ********. Later **** ********** ** ******* ******* **** ******* ****** ****** and *** *** ******* **** **** ********.

***** *** *** *** ******* *** **** ******* ** ******* data ******* (*** *********** ********** ******) *** ********* *** **** they ******** **** **** *** ********** **** ** ****** *** data.

*******

****** *** ******* *** **** ****** *** ******* *****, **** is ***** ***** ***** *******, **** * $** ***** **** by ****-***** ****** ********* *** ************* *** ******* ** *** *** ****. **** ********** ****** $***,*** **** ***** *********.

******'* **** *** ******* ****** ******* ******* **** **** ***** more ****** ** *******, ** ** ****** **** ******** ********, which *** **** *********.

Latest ****** ******* *********

*** *** ******* ****** ** ******* ** **** ** ** Apple **, *** **** * ****-**-****** ***** ****** ** ****** people. **** ** * ******* ******** *********'* *** ******. *** ****** ****** ** **** ~*' **** *** *' deep ** ***** ** * ******* *** **** ******* ********** and ***** ** ****** ****** ******* ***** **.

*** ****** ** ******** ** **** **** **** * ****** sensor **** * ******. ** *** **** ************, ** **** as ***** ******** *** ***.

Privacy ** ****

******* ******* ******* ** *** ******* ****** ** *** ******, promoting ** ** ** "********* ****** *******". *** ****-**-****** ****** delivers ** ***** ******** **** * ******* ******, *** ********* depth ******* ** ****. **** ******* *** *********** **** ******* can ******* ****** ******, ** **** ****** ** ********.

***** *** ******* ***** ** ********, **** ***** **** ***** to ** * ********** ** ***** ** ******** ****** **** sensor ** ******, **** ** ** * ***** ****** ******** or ****** ***********, ** ********* ********** ** ****** ********.

People ******** **. ****** *********

*******'* *** **** ** ***** **** *** ******** ** * very ******** *******: ******** ****** ******* ***** * *******, *** not "****** *********" ***** ********* ******** ******** ****** ** **** as *********** ***** ********* **** ********* ****** * ******* *******, or ******** ***** ******* * *****. ** ******** ***** *******, Density ***** ***** ****** *** ** ******** ** ********** ******** owners, *** **** ** ************ **** *** *** **** ********** people ******** **** ** *** ****.

Ideal *********

******* **** ***** **** *** ***** *** ****/***********, ********, ******** shelters, ******* *** ******* *********. ***** ********* *** **** ********** in **** ** ******* ***** ** ********* **** ** **** "profiling" ********* ** ******-******* ************ ********* **.

******** **** ***** ** ******** *** ******** **** ******* ******* based ** ******* ********. *** ******* ******* ******* * ****** way *** ***** ********* ** *** **** ******* ******* ** deploy **-**** ******* *** *********** *********. * ****** **** **** the ****** ** **** **** ** *** **** ********* **** to **** ****** ***** ***** *********, ** ***** ***** **** sitting ***** **** ** ** **** *******.

******* ****** **** *** ****** ** ****** ******** **** **** in *********** ************ *** ********* ** ******** (*-**' ******** ******, covering * ** * ***** ***), *** ***** *** **** a ******** ****** *** ******** **********.

Data ******

********* *** ****** ******* ****** **** **** "+*" ** "-*" when * ****** ** **** ********/******** ***** **. ******* **** plan ** *** **** ********** ************ ** *** ******, *** stressed **** **** *** *** ****** ** ***** * ****** that ********** ******** *************** **** ****** ** ***, ** **** other ****** ******* ************ **** ****.

Data ************

*** ****** ****** ** **** (**** * ************), **** **** the ****** ** *******'* ****** *******. ******* ***** ****** ** the **** ********* *** $**/****/***** ** * **-******** ****, ** $45/unit/month ** ** ****** ************ ****. ***** *** ****** *** the $**/***** **** *** ****** ***** ****** ** *** **** to ****** *** ********.

Density ******** ******* *********

******* ** ******* ******** *** ****** *** **** ********* ********** want, *** ******* ****** **** ****** ** **** ******. ******* customers *** * ***** ****** ***** ******, *** ********* **** get *** ****, ******* ** *** ********* ****** **** ****** from *******'* *******:

**** ******** ********* *** **** ** ***** ******* *** ******* to **** ** ********** ********** ** ******** *********** ** ***** an *** ****** *** **** ******* ********.

******* * ****** ********* *********, ******* **** *** **** * full ******** *** *** **** * **** **** ********** ********* to **** ******** ***** *******.

Very ******* *****

****** ******* ** *** ************* ** ****** *********, **** ** the ******** **** **** ********** ** ********* **, ***** **** more *********** *********** **** **** *********.

************* ****** $****, *** ****** ** ********* ****** ******* **** similar ** ******* (****** ** **** ********* **********). *********** *********** ** **** *** $****. **** ** ***** ********* **** ***** **** ****** ********* interfaces **** ***** ********* ** **** ****, *** ****** ** to ***** ******* **** *** ****.

***** ********* ******** ******* ********* *******:

  • ***********, ***** *********** ** ****** ****.
  • ***************** ********-********* ******** *** * ********* *********
  • ********** ******* **********, *** **** ****** ** ***** ******** ** to ***** ****
  • *-********* ******-****** *** ********, **** ** * *******-***** ******.
  • ***** *******, ******* ******* ****** *******, ****** ** ****-***** **'*, **** has **** ****** ** *** ****** *********/****** ******** ***** ***** 2011.
  • ********** **** ***** *********** ******* *** ****-*** **** ** *** single **** *******
  • *************** ****** ******* ********* ** **** ** ***** ******* ** default.
  • ********* ****** ******** ** **** ** ***** ***
  • ********** * ****** ******* ****** *** ***** ********
  • ********** * ****** ******** ***-** ** ***** *** *** ****** a ** *** **** *****

**** ** **** * ***** **** ** ****** ******* *******, several **** ***** ** *** ******** *** ****** **********.

Compared ** *********** ********

**** ********* ******* ********* ********, ********* ******* *** ********* ** an **********. ********* **** ********-******** ********* **** *******, *******, ***. tend ** *** ******* * ******* ************, *** ****** **** Prism ******* ** **** ******* **** ** ******* *******.

*********** ********* *** **** ** **** ******* ** *-* ***** of ******* *******, ****** *** ************ ****** *********** ********** ** customers **** **** *****-**-***** ****** ************ *** ** ****-*** ****** for ** ******* *******.

* ***** ****** ** * ***** ********** ***** ** *** developer **** ** ***** * ******** ** *******'* *** **** delivered ******* ******* ** ***** *********. **** ***** ****** **** $10,000 ** ********* **** **** ** ***** * ***** *********.

Outlook *** *******

*******'* ******** **** **** ******* ** **** ******* *** ******* years, ** **** *** ** ***** ***** ** **** ** ultimately ********. ***** **** ********, **** ******, ** **** ***** for *********** *** *********** *** ******* ** ******* ****. *** these ******* ***** **** ****** *** **** ** *** *******'* current **** ** ******* ** **** **** **** *********** ** knowledge **** * ******** *** *** ** ****** ********** ***** environment. ** ****** **** ******* **** **** ** ********* * reporting *********, ** ******** ************ **** ***** *********, ** ******* a **** ******** ********. ** **** ********** ******* **** *** company *** **** ****** ********* *********.

Comments (0)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
UK: Private Video Surveillance Complaints Down Since GDPR on Jan 09, 2019
The arrival of the GDPR on May 25, 2018, brought fears the law would spark a massive increase in privacy complaints about security camera use....
Motorola Acquires VaaS / Vigilant LPR on Jan 08, 2019
Less than a year after Motorola Solutions spent a billion to acquire Avigilon, the company has made another major acquisition spending nearly a...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
IPVM Best New Products 2019 Opened - 70+ Entrants on Jan 07, 2019
The inaugural IPVM Best New Product Awards has been opened - the industry's first and only program where the awards are not pay-to-play and the...
European Startup Ajax Profile - They "Stand Against Evil" on Jan 03, 2019
European intrusion detection startup Ajax Systems proclaims: How are they standing against evil? And what are the differentiators and potential...
The Battle For The VSaaS Market Begins 2019 - Alarm.com, Arcules, Eagle Eye, OpenEye, Qumulex, Verkada, More on Jan 02, 2019
2019 will be the year that VSaaS finally becomes a real factor for professional video surveillance. While Video Surveillance as a Service (VSaaS)...
Combating Vaping Epidemic - Halo Smart Sensor Profile on Dec 21, 2018
Youth vaping has become an epidemic, according to the US Surgeon General, while the market leader, Juul, just received a $12.8 billion investment...
Startup Sunflower Labs' Autonomous Drone Security System on Dec 11, 2018
Startup Sunflower Labs is claiming a unique design on a home security system, combining autonomous drones and 'Sunflower' sensors. Imagine an...

Most Recent Industry Reports

The IP Camera Lock-In Trend: Meraki and Verkada on Jan 18, 2019
Open systems and interoperability have not only been big buzzwords over the past decade, but they have also become core features of video...
NYPD Refutes False SCMP Hikvision Story on Jan 18, 2019
The NYPD has refuted the SCMP Hikvision story, the Voice of America has reported. On January 11, 2018, the SCMP alleged that the NYPD was using...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact