Comelit USA President Interview + Intercom and Access Profile
Comelit, an Italian family-owned intercom manufacturer, entered the US market nearly 20 years ago and told IPVM they are now making a big investment to accelerate growth in the US. How is Comelit positioning itself to expand?
In this report, based on an interview with Comelit USA President Marco Sanchez, IPVM examines the company's offerings, value proposition, acquisitions, and plans for growth in North America.
Comelit ***** **********
******* *** ******* ** **** *** is ********* **** *** ******-*****. *** company ** ************* ** *****, ******* of *****. ******* **** **** ******* the ***** ******** ****** ~** ***** ago ******* *** *********** ******* ********.
******* *** ********* ***** ******* **** that *** ******* *** ******* ** create ******** ******* ** *********** ** Italian ********* ** ******** **********:
**** **** ******** ******* **** ** 1956. ****'* ****** **** * ********* held ******* ****** *****. ** *** actually ******* **** ***** ****** *******. And ** *** ** *** **** the ***** ****** ** **'* * the ******* ************ ** ** * little **** ****** ***** ** *****. It's ******** * ****** **** ******** town ***** ******* ** *****. *** whole ****** ** *** *** ******* was ****, ** *** ******** ***** they *** * *** ** ******** business *** **** ****** * *** to *********** **** *** *** ** the ******** **** ** *** ****** of *** ********. **** *** *** founding ****** *** *** ******** ****** was **** *** ** *** ************.
** **** ***** **** **** ** branch ********* ********, ********* ** ****** and ****.
*********
******* ****** ******* **** *** *********, which ******** ******* ***'* ** *********. Sanchez ********** **** *** ******* ** not ****** ** ******* ** ********* to **** *************, *** *** ******* is "****** *********" ** ** ****** leadership *** ** ******* ** ********** from **** *** ****** ******:
** **** ****** *** ****** ***** year. ******, ********* ***** **** ******* a ***. *** ***** **** **** of ******* **** *****, ****** *** slower *** ********** **** *** **** two ** ***** *****.
******* ** ***** *** * ********** niche ************ ** *** ******** ******** space, ****** ***** ** *** ******* headcount ** *** **, ***** ** likely ** *********** ** **** ****, despite ******* *********** ** *** *****.
Ex-Hanwha ** ***** ******* *** ******* *** *********
******* **** *** ******-***** *********** *** important ** ***:
* ***** *** *** **** ** because **'* ****** ***** *** ********* owned **** *** ****'** **** ****** for ** ****, **** ****'** *** going ********. ** ****'* ****** ****. What ****'** ******* *****, **** **** didn't ** ** *** ****, ** now ****'** ******** *********. **** ***'* think ****'** **** ** **** **** in **** *** ** *** ** market. **** ****'* ****** **** ** make **** **** **********. ** ****'** made * *********** ********** ** *** leadership, *** ** ****, *'* ****** that ********** ** *** *** ***** people ** ***** ** **** *** product ****, *** ****'** **** ********* into *** ******* **** ***, ** making ** *********** **** ***.
****'** * ****** **** ****** ******** and ****'** *** ** ****, ***, we **** ** **** ********.
USA ** ****** ******* *****
******* ******** **** ***** *** ******* Group ******** ***** * ***** ***** of ******** ********, ****, *** **** automation ********, ******* *** **** ***:
******* ***** *** ** ************* ** Italy *** **** **** ***** ********, Access ******* (***), **** (***), *********, Home ********** ********, *** **** ******** throughout ******. *******-*** ***** ** *** branch *** ** *** ** ***** all *** *&* ** *** *** Access ******* ******** *** *******.
******* *** **** ***** *** ***** Intercom *** *** ****** ******* ********
** ** ********, ****** *** ******, for ******** ******** ********* ** **** different ********* ****** ******* *** ** regulatory ** ******* ***********. *** *******, Bosch ******** ******* ******** ** *** US *** ** *** **********. *******, Comelit ** ******* *** ** ****-******* sales ** ***** *** ********* ******** in *** **.
*******
******* **** **** ******* ***'* ******* is $** - ** *******:
******* ** $** ** $** ******* in *** ** ******* ******* *** PAC, * ***** *** **** **** three ******** ** **** ** ******* products, * *** ** ** ** PAC, ***** ** ******* **** ***. We ***'* **** **** ******* ***** it's ******* ********* **** ******* ** just ******* ** * ***** ****** to ****** *** ** *** **
** *********** ***** ********* ******* ******* *** - *** ******* ****. *** ******* ******** **********,*******, ******** * **** ******* ** ~$350 ******* ******* ** ******** ******** ******* ** intercom *******.
PAC *********** **** *******
******* ************* *** ****** ******* **** ******* in ****, *** ********* *** ******** *** solution ** *** **, *** ** now ******* ** ********. ******* **** the *** ******* **** ** ***** managed *** ** *** ** *** that ******* ** ********* ** *** product ****:
****'** ****** ******** *****, **'* *** a ***, ***** ****** ***********, **'* a ****** ***** *******. ******* *** a ***** ** ********* ** *****, but ** *** *** ** *** day, ****'** ******** ** ***** ************ personally. **** ********** **** * **** in ******** ********* *** *** ********* of *** ******* *******. *** ******* market *** *** ** ** *** UK, *********. **'* *** *** **** in ***** *******, *** ** *** investing ** *** ******.
Video ******** ********
******* **** ******* *** ****** ***** and ****** **** *********** *******, ***** is ******** ** *** ********** ******** space.
****** ******** **** ******-********* ******* *** offered *** ******* ************.
TVT *** ** ****** ****
******* **** **** ***** ******* ****** relabels *** ***** ******** ** ******, they ** *** **** ***** ** sell ***** ********* ** *** **:
*******, ******* ******'* ******* ******* **** includes***** ********* *********,*** ******* ******** **** ***** *** not ***** **** ** ******* ***, and ** ***** ** ******* **** marketing ** ****** ****.
**-**-******
******* **** **** ******* *** **** sells ******* *** ****** *******, ******* to ** *** *******, ***** **** factory-based ***** ***************.
***********
******* ******** **** ****** *** ******* vertical ** *****-**** ***** ********, *********** is *** ******* **********, ****** ***** that ***********'* ****** ***** ***** ** a *** ******** **** *** ***:
*** ** ** ****** ********** ***** to ** **** ******* ** **** an *******, ** **** **** ******* the ****** *******, ** ***'* **** direct. ***********, ** *** ***** ****, they **** **** ******, ****'** **** direct ** ** *** **** *** they *** *** *** ******* **********. Whereas **'** *** ** ** ****** strategy ** ***** ** ** *** complete ******** ***** ********** ** ***** to ** ******* * ************ ******* a ****** **** *** ********, *** the **** **** *** ****** ******* product ****.
** **** ******** **** *********** *** done "**********" *********** ** ******** ********** software:
**'* ****** **** ** ********** *** I'll **** ****** ** ***********, **** did * ********** *** ** ***** out *** ******* ********** **** ********. Because **** ******* ****** ******** ********** trade ***** *** ***** *** ********* that *** ******* **** ***** *****-****** properties, *** ******* * ******* ****** or ******** ******* ******** ********, **** have "********** **** ***********"
** **** **** ******* ** ******** competing ** *****:
*'* *** ***** ** *** ***** the ********, *** ****, ******* ********** there's ***** ** ** **** **** are **** ********* **** **, *** we're ***** ** ** * **** product ** * **** ***** *****. It's ***** ** **** **** ** those ******** ***** **** *** ******* based ****. *********** ***** ****** *** ons *** ********** ****** **** ******** control, ***, ******** *******.All ** *** ********'* ****. [emphasis added]
***** ** ***** **** ***** ** some *********** **** *******, *******/********, **** are *** ******** ********* ** *** multi-family ***** ** *** **.
Hardware *** ******* *******
******* ******** **** ******* *** * panels, ****** ********** *** ** *** ** *** most *******, ***-******* ***** ********, ******* ******** ***** ** * ******* ******** *** ***** * **** ***** of ************.
- *** *****: $*,***.** ****
- ***** *****: $*,***.** ****
- ***-**** ********: $*** **** *********.
** **** ***** **** **** ***** pre-packaged "*** *******" **** ** ********* less *********, ********* **** ******** *** app *********** **** *** ***.
*******'* **** ******* ** ************* ******* to ** ** *** ****-*** *** moderately **** ********* **** ********** ******* hardware. ***** *******'* ***** ******** ***** TD52 ***** ~$*,*** ***, *** ******** a ~$*** *** **** ************.
Trends - *****-****** ******* ******, ***** ***********
******* **** **** ***** *** ********** real ****** ***** ** ****** **********, multi-family ******** *** ** "*******" *** multi-family *********, *** ******* ** ************ solid ****** ** **** *****.
*****, ** ********** *** ********** ** property ********** ********:
*** **** **** ** * *** market, ***** **** ***** *** *** buildings **** **** **** ***** *** building, *** **** **** ** ****** an ******** ****** ** *** ***** that ********** **** ***** ******** ********** software. *** ****'* *** **** ** systems **** ** *****, **** ********* with ***** ******** ********** ******** *********, for ******* *****, ******* (******** ******* Realpage), ******, ***.
** **** ***** **** ***** ************* and *********** *** ******** **** ********* because *** ******** ********** ******** ** commonly *****-******, *** ******* ****** ****** cloud-to-cloud *********** **** *** *******.
North ******** ****** ******* **** ******
******* **** *** ******* ****** ******* in *** ** **, **** *** not *********** ****** *** ****** ******* but ****** ** *,*** ******* ****** North *******:
*** *** ******* **** ** ****'* do **** ****, * ****** *******, we ****'* ****** ****. ** **** probably **** *,*** ******* ********** *** whole ** *** ******, *** *****'* really ***** **** * ******* *** in ***** ** **** ** ********* everything. ** ****'* ** ***** **** and * ******* **** * **** that *'* ***** ** *** ******** and **** **** ************ ** **** benefits *** ***** *********.
** *********** *** * **** *** going ******** ** ******** ********, ** these ******** ********** ******** *********, ******* with **** ******** ************* **** *********, Schlage ** *** *** ******** ********* for ********, **** **'** ******** **** business **** ** *** *******
**** *** **********, *** **** ** called "*******" ** *****. ****, ******* on ** **** *** *** ****** Headcount ** **** *** *** ***. Thank ***!