Cognitive Systems Wi-Fi Motion Detection Profile
Cognitive Systems, which calls itself the "creators of Wi-Fi motion," expect to surpass 10 million deployments by the end of 2023, and its Director Of Product predicts an "explosion" of Wi-Fi motion by mid-2024. But who is Cognitive Systems?
In this report, we profile Cognitive Systems, based on our interview with Director Of Product Amanda Forsyth and Marketing Manager Katie Owens, including:
- Started With Its Own Chips
- Pivot From B2C To B2B
- Wi-Fi Motion Technology
- Usage With Existing IoT Hardware
- False Alarm Filtering
- Fall Detection Is Not Available With Cognitive
- Possibility OF Breathing Detection, Gesture Recognition
- Focus On ISP, Expansion Into Adjacent Areas
- Demand From End-Users
- "Millions" Devices Now, Aims For Hockey Stick-Like Growth In the Future
- Expansion Plans
- Revenue Structure
- Cognitive Vs. Competitors
- Outlook
*******, ******* ******** ********, ********* &***; **** ********* Profile********* ****** ******** ********* ********** ** Routers *** ******** ******, **** *******. ***** **** ********* *** ********** that **** **-** ** ***** ** some ********, *** ********** *** ************* different, ******* ** * ****** ** trade-offs, ********* * **** ** ******* into *** ****** *** ***** **** Cognitive *** * **** ** ****** on ****** *** ***'* ***** *** devices **** ******.
**** ***** ** ******* * ******** on **-** ****** ********** ****.
Executive *******
***** *** ******* *** "********" ** deployments *** ** ********** * ******-*****-**** growth ** ****, *** ********** ** not ****** ***** *** *** *********** limitations, **** ** * **** ** insight **** *** ****** *** ****** and ********* ***** ****** ** ****, fans, *** ***** ***** ** ********* motion.
Background: ******* **** *** *** *****
******* ** **** ** ******, ********* Systems ********* ******* *** ******** **** its *** *******, ***, ***** *** company **** ** * *****-**-******* ********* its *** *******, **** **** (******* ****** ** ****), "*** ***** ******* ** *** world **** **** **-** ******* *** consumers", ** *** ******** ** ******* Forsyth **** ****:
** ********* ******* *** ***** **** [manufacturing *** *** ******* *** ********] because * ***** *** (** ****) [people] ****** ****'* ******* [** **-** sensing]. ****** **** ** **** ******** this ******* "***, ** **** ** get ** **** ******!" **** **** [saying] "****, ****'* *** ******* *******." None ** **** *******, *** ********* weren't *****.Nobody ****** ******** ** ******* [**-** ****** *******] *** ** *** ***** ****. So we needed a way to demonstrate that this tech was in fact feasible.So ** ******** ***** *** *** ****** *******, we explored a few different avenues. We launched our own consumer B2C product called Aura - the first product in the world that used Wi-Fi sensing for consumers [emphasis added]
Pivot **** *** ** ***
*** *******, *******, "****" **** *** "scalable ******" ** *** ******* ***-******* and **** ********** ** "******* *** sitting ** *****-***** ********", ** *** company ******* ** ***:
But ** [********] **** **** **** *** ******** ****** *** *** ***** * ****** ******** ********, **** **** *** **** *****. *** **** ********** ** ******* *** ******* ** *****-***** ********. So we used that [Aura and R10 silicon] as a demonstration tool to help show the chipset vendors [that Wi-Fi Motion sensing is possible]
** *** ***** ** ******** *** own *******, *** *********, ** *** last *** *****,we ******* *** ******** *** ** *** ********* * ********-**-******** ******* *******. [emphasis added]
Wi-Fi ****** ********* **********
**-** ****** ********* ********** ********** ** Wi-Fi ************* ******* *** **-** ******* and *******/**-** *********/**. ** ******** ***** changes ** ***** ************ ** ****** movement ** *** ****.
**** ***** ** ******* * ******** on **-** ****** ********* **********.
Usage **** ******** *** ********
********* ********* ** **** **** *** company *** ** ************ ** **-**-******* end-devices, ** *** ******* **** **** "all *** *******" *** **** **** in **-** ****** ** **** ** the **** ******/** *** * **** that ******** **-** ****** (********* **** IPVM **** **-** * **** ******* is "**/**", *** **-** * *** beyond ** "********* **********"):
*******, **** *** ********* ** ******* on **** ****** [******/**], ** *** turn *** ** *** *** ******* that *** ********* ** ** **** motion *******. *** **** *********** ** the *** ******* ** **** **** use *** **** ******** (*.*., ** can't **** ********* ******* **** ****** sensors). **** ******* ** *** *** IoT ******* ** * ************** *** us, ** *** *********** **** ************ on ***** *** ******* **** *** leverage *** ****** *******.
**** ** * *********** ********* *** the *******, **, *** *******, *** competitor****** ************** **** ** *** ******* ** take **** ** *** **-** ****** through *** *********** **** *******, *********'* *********.
**** *** *** ****** *** ** these *********, ** ** ** *** know *** **** ***** ********* ****.
False ***** *********
************** ******* ****, ****, *** ****** is ** ********* **** ** **-** motion, *** *** ******* **** **** that **** *** ****** *** **** and **** *** ******** ** ** more ******** (*.*., **% ***** ***** on ****, *% ***** ***** ** pets, ***.).
***** *** ******* *** *** ********* on *** ** ******* *** ********* detection,******** ********* ************** "****** **********" **** *** ** used ** ******** *** ****** ******. This ********* *** ******* ******* *********** parameters ***** *** ******** ****** *** the *******.
********, ********* **** ****** * *********** setting ********** ** ***** ******** **** environments, ** *** ******* ********* ** its *******:
*** ******** **********, **** ******, ********* allows ***** ** ****** ********* *********** levels ***** ** *** **** ** home **** **** **** **. ***** can *** ******* ** ******* ***** of ****** ** ***** **** (*.*., pets, ****, ***.), ******** *** ********** to ****** *** “********** *****” ** ensure ***** ****** ********* ** ** accurate ** ********.
Fall ********* ** *** ********* **** *********
**** ********* ** ***** ******* ** when **-** ****** ** ********* (** two **** ********* ***********,***************, ******* ** ** ***** ********). However, *** ******* **** **** **** do *** ******* **** *********.
**** ** ******* ** ****** * fall, *** ***** **** ** ****** the **** ** ************* ****** ***** which ***** ********** ****** *** **-**. Indeed, ************'* ********** ***** **** ********* **** *** WBA:
Breathing *********, ******* ***********
********* ********* *** ******* *********** *** other ************ ***** ******* **, *** Cognitive's ******** ** ******** ********* ** IPVM **** *** ******* ** *** pursuing ***** ************. ********, *** ******** that ***** ************, **** ** ********** wave ******, *** **** ******** *** these ************ (** ***** ** ******* and ****):
Millimeter **** ** ** **** ****** *** **** [******* ***********, ********* *********]. **'* ** **** **** ********. And if you look at the price of doing a brick device with a relatively expensive chip in it to do Wi Fi sensing, and you need an endpoint, so you need two devices, you might as well just use millimeter wave. It's going to end up being a slightly lower cost and way better data. So you could [use Wi-Fi motion for gesture recognition] but should you? I haven't found a customer that was able to say that that trade off actually made sense and that this was the best tech to do it. We would happily do it if it made sense and if we felt that end users would actually buy it and have a successful product. But none of our customers have been willing to kind of give that trade off. It *****'* ****** **** ***** **** * ****** ***********. [emphasis added]
******, ** *****-**** ********* ***** **********, Xandar *******, ******* **** *********** - see****** ******* **-*** ***** *******.
Cognitive ********
***** **********'* ************ ********* ****** *** *** ****, the ******** ** ******* ******* ********* to **** **** "*** *** **** part", *** *******'* ******** *** ***** own ****.
**** ** ******** ** *********'* ******** want ** ********* ********** ***** **** its *******, ******** ******** ************ (** not ********* ***** ** ****** **** one *** ** *******), ***.
*** ******* ********* *** **** (*** for ******** *** *** *** *********), but **** *** *** ******** *********, as *** ******* ********* ** ****, and *** "*********" **** *** ******** trials.
Focus ** ***, ********* **** ******** *****
********* **** **** **** **** *** focused ** ******** ******* ********* (***) as ***** *********. *******, *** ******* is ********* **** ******** *****, **** as ******* **** *** ********:
** [********] *** ***** **** **** focused ** ******** ******* *********. *** we *** ******** ******* **** **** other ********* ** **** ** ******** fields **** ** ******** *** ***** care *********
*** ******* ********* **** **** *********** with *** **** *********, **************,*******, ***. ********, *********'* ******** ** Products ********* **** ******** ************ **** "very, **** *****" ********* ** ****** and *** *** *** ********* ** launch ****** *** **** ** ******:
** [********] *** ******* **** * number ** ****, **** *****, **** 1 ******** ******* ********* ****** *** world. *** **'** ** ********* [****] within *** **** ** ******, **** of **** ******.
**'** ******* ** ** ********** ****** with *** ** *** ***** **** [ISPs] ** *** ** *** **** we're **** **** * ****** ** major **** [***] ** ******.
Demand **** ***-*****
** ******** ** ******* ******* **** IPVM, *** "*************[*]" ***-***** "****" **** technology, ***** ** *** "*****" **** are ******** ** "**** *******" **** the **********:
**'* ****** ******* **'* * *****-*** tech. *** ** *** ********* ***** (of ********** **** ** [**-** ******] is) ** *********, *** **'** **** extensive ******** ******** **** *** ******** and *** ********* *** *** ******** to **** **** ** ******, *** it's **** ** ************ "***, ** want ****", ***** ** *** ** many ** *** **** *** ******** service ********* *** ******** ** **** forward [**** *** **********]
*** *********** **** ********** ******** *** family ********* (*.*., **** ****** **** from ******) *** *** **** ******* end-users "****" **** **********.
"Millions" ******* ***, **** *** ****** *****-**** ****** ** *** ******
*** ******* ********* **** **** **** "millions" ** ***********, *** ********* ******* to ******* ** ******* ** *** end ** *** ****, ** **** told ****:
** [****] ******** ** ***********, *** we *** ********* **** ** **** above ** ******* ** *** *** of *** ****
*** ****, ******** ** ******** ******* did *** ***** *** ******** *******, but ********* ******* *** ******* ** go ** "**** * ****** *****]":
[*] **** *** *** *******'* ***** for **** *** ****** ** ************?
[*] * ***'* *** ***** ******* that **** ** ***** **** ****'* what's ****** ****, ***it ** ***** ** **** * ****** ***** [emphasis added]
******* ****** *** ******** ******* **** the "*********" ** **-** **** ****** in "***** ** ****** **** ****" and ******* **** "*** ***** **** company **** *** *** ***** **" is ******* ** **-** ****** ****** the ****** *** **** **** ***** to ******** *** ******** *********:
*** ***** **** ******* **** *** can ***** **, **** * ******* company, ** ******* ** **** ****, behind *** ******. *** ***** ******* they *** ******* ** **** ****** the ******, ** ** ****** ***** to ******** **** *** ********* **** this **** ** ***** ** ****.
** ** **** **** ********'* ******* on ** [**-** ****** *********], *** there's ******* *** ** *** **. Personally, * ***** *** ********* **** happen ******** ***** ** *** **** year, ***'** ****** ***** ** *** like * ******* ***** *** **** it's **** ***** ** **** ******
******, *** **-** ******* ***** *** representatives **** * *** **** ******, including ****, *******, *** *******, ********* to *** *********** **** ** ********* ***** ***** ******** ** *** group. ****, *******, **** ************* ** the ***** **** *** ********* **** companies **** *****/**** ** **-** ****** detection ** *** ******.
Expansion *****
********* **** **** **** ***** ******* staff ****** ** "**-**" *********.******** ** ******* ******* *********** * ******** *% ******** ** the **** ** ******:
*** ******* ***** **** **** ****** for "***** * *****" ** ********** the ********** *** *** *** ***** to ******:
** **'** ****** ****** ***** * while ** ********** *** **********, ******* the ****** ** ********** **, *** getting ********* ***** ** ***** **. And *** **'** ***** ** ** hitting **** ** ** ********* *****.
*********, *******, *** *** ******* *** goals ** ******* *** ******* **** double ** ****, ******, ***.
Revenue *********
*** ******* *** *** ********* ** its ******* *******/********* *** **** **** there ** ** ******** ******** **** Cognitive ***** **** *** *********. ***** are **** **** **** ********* *** generate ******* **** *** **********, ********* but *** ******* ** **** *** each **/****** **** **** **-** ******, multi-year ********** ********, ***. ***** *** company's ******* ********* ******* ** ** seen, *********, ********* ****** ********* ******* (i.e., ************-***** ********).
*** ******* **** ******** ** ******* on *** ******* **** (***** ****** raised, ****** *****). *******, ********* **** IPVM ************** **** ** **$*.* ***** ******** "****** **********".
Cognitive **. ***********
********'* ******** ** ******* ********** *** company's ******* ******** ** *** ***********, who, ********* ** ***, *** ********* "a *** ** ********* *******":
** ****** ***** ** ******* *** doing ***** ****** ******, ******, ****** well. **'** ****** ***** ** ** making **** **** ** ******* *** absolute **** ******** ** ************ ** that *** ******** *** ****** ********.We've ****** ******* ** *** ******** ******* ********* ************, ******* *** ***********, ****'** **** ** ***** * *** ** ********* ******, ***** ** *****. They seem to be exploring a lot of different markets. So we really focus on delivering the absolute best and being experts in everything for internet service providers and also the adjacent industries that work very closely with them. So the security companies and the eldercare companies that kind of go alongside them. [emphasis added]
** ******* ** ** **** **** business ******** **** ** **** **********.****************** *********'* **** ***********.
*******
*** ******* *** ********* (*** ***** Wi-Fi ****** ********* *********, *** **** matter) ******* ******* ** (*) *** number ** ************ **** **** **** secure ** *** ******, (*) *** much ********* ***** ******** **** ** for *** **-** ****** ********* ****** of ***** ********, *** (*) *** demand **** ***-*****. ***** **** *** help **** *** ********, *** *** scale ** *** ****** ** ******** remains ** ** **** ** ** prepares ** ****** ******* ************ **** "major" *********.
************, **-** ****** ********* ** ***** an ******** **********, *** ***** ** test ******** *** ***** *********, ** do *** **** *** *********** ***** alarms *** ***** *********** ******.
***********, ***** ***********