Cobalt SP Is Going To Become One Of The World's Largest Security Integrators (Co-CEOs Interview)
Cobalt Service Partners is a name very few know, only having started a year ago, but backed by a large and focused PE firm, the company has a mission and plan to become one of the world's largest security integrators, with eight acquisitions already and far, far more to come in the next few years.
IPVM interviewed Cobalt's co-CEO Anthony Gonzalez and co-CEO Tyler Hoffman, as well as Digital Provisions' co-founder/CEO Brian Selltiz, who recently sold his integration business to Cobalt, to examine how they are approaching the market.
For IPVM's founder John Honovich's analysis, see Cobalt SP Vs. Convergint, Everon, And Mega-Integrators Analyzed.
For more IPVM coverage on large integrators, see:
- Convergint Aims For $10 Billion Annual Revenue
- Pavion Aims To Be Top 3 Largest Global Security Integrator (CEO Interview)
- James Rothstein Speaks On Investing in Integrators
- PSA Security CEO Speaks About Integrators Getting Acquired
- Why Sage Integration Focuses Only On Mega-End Users
Executive *******
****** **** ********* ****** *** ** the *****'* ******* ******** *********** ** the **** *** *****. **** *** to ******* "******" ** *********** *** year *** ****** "** *** *** awesome ** [**] ******** ***." ****** emphasized *** ** ****** *** ******** from **********, ******** ******** ****** *** PE ****** ******, ********* ******** ********** such ** ****, **********, *** ******** services.
*** ****** ***** ***********, ****** **** ** ***** ********* pay "******-***** *********" ** ****** *** new ************. ** **** **** ** would ** ***** ******* ******* ($*-$** million ** ****** *****) ***** ********* are **** ********** **. ******* ******* into *** ******, ****** **** **** it ***** ****** ** *** *** business *** "** **** ** ********."
*** **** ******* ********** ******* **** and ***** **-****** ***** *********** ** that **** **** ** ****** *** brands ** *** ******** *********** *** the **** **** ******* ** ************* the ********'* ****, ***** ** *** norm ** **** ********.
Launched ** ******** **** ** * "****** ********* ********"
****** *********, * ** **** **** $17 ******* *********** ****** ******* ********, ***** ** ****** ** "****** solutions ********," ** ******** **** *** acquiring ******** **** *********. *** ******* then ******* ******** ***** ***** ******** integrators ** *** *****-***** ****** ** complement *** "********." ******'* **** ****** acquisition ********** ************ **** ******, *** ****.
*** ** ******'* **-***,******* ********, *** **** ***** **** ******** ** *** ************ Colts******* **** *** **** *** ***** became ****** *********** ******* **** - ****. ******** **** ****** ** ********* executive **** ****** ********* ** **** after ********* *** ************* *****. ** told **** ***** *** *** ******** with ****** ****** **** *** ********* to ******** ******* "****-****** *******" ** scale:
** * *** ******* ********, * was ********** ******* *** *** *****:I ****** ** ******** ******* ****** **** **** ***** * *** ******* ** ********, and I ****** ** ** ** ** ***** *** ** * ********** *******. I loved serving my district, and I loved my constituents. My district was very blue-collar. Northeast Ohio, where I am from, is a work-with-your-hands kind of place, and I just love that. [Emphasis added]
** ***’* * ***** ***. * grew ** ** **** ***********. * knew * ****** ** **** ******* that **********, *** * ****** ** do ** ** *****. ***** *** the ***** ****** * **** ** work ****.I ****** ** ***** ****-****** ******* ** *****, and we were looking for industries that would allow us to do this. We came across the access solutions space and fell in love with it. So, it’s a perfect fit across the board. [Emphasis added]
End ****: *** *** ******* *** ****** ** ************ * ****
** ******** ******, **-*** ******* **** that *** **** ******* ** **** "dozens ** ************" * **** ** become "** *** *** ** *******" as ** ***:
** **** ** ** ** *** and ******* ** ** ******** ***. Being *** ** *** *** ****; awesome ** *** ****. ** ***** big **** **** ** ****** ** being *******. ** *** ******* ******* on ****, ** *** ******* ** make ****** ** ************ ********.
****** ******* ******** **** "*** **** come ** ****** ** ***** *******," he ********** **** *** **** ***** to "** *****" ** *** **** time ** "***** *************":
** ** *** **** **** ** be *** *** *** **** ** being ***. ******************, ** **** ** be *** ** ***** *****. ** want ** ** *** ******* ************** behind *** ***** ************* **** ******* them ** ******* **** *** *** players. ** ** ******* ** **** strategy *** *** ******* ********** ** a **** ****, ** **** ** quite *** ** *********.
**-*** ******** **** ********** ** *** "big *** *******" ******* ****** ******* to *******:
** *** ** ** *** ******* and **** ********* ******* ** *** entire ********, *** **** ***** ********* for ***** **** ***** [******* **********' co-founder *** ***], *** ********, *** employees, *** *** ***********. ** **** to ****** *** **** ********** ********** any ** *** ****** **** **** had, *** ** **** ******* **** you **** * ************** ** ** impactful ** *** *********** **** *** are ********* ****** ** **** **. That ** *** ** ***** ***** it.
*** ******** ** ** ***** *** best *** ******* ******** ** *** where *** **** ***** *****, *** the ******* ***** ******. ** ** do ****, ** ***** *** **** employee, ********, *** ******** ************ **** be ***** **** **.
"Operate **** *** ****** ***** ********* *** ********* ****"
********** ** *** ***** ** *** website, ****** ********** **** ** * parent *******, ** **** *** **** away *** *********'* ****** *** **** only ******* "****** *** ******":
******'* ********** ******** ** ******* **** the ****** **** ***** ********* *** customers **** *** ****. ** ******* from ****** *** ****** ** **** our ********** *** **** ***** **** potential.
**** ***** ******* ****** ****-*** *** not **** **** ******** *** ****** consolidated *** ******** ******** ***** *** name. *** *******,*** / ******,*******************, *** ****** ******** *********' ***** and ******* ** *** *** ******.
"Big ******* ********* *** ***** ******* ****"
*********** *** *********** ** ***** **********, including ******* ***** *****, ******'* **-*** Hoffman **** **** **** *** *** company ** *** **** * "******* national ************" *** **** ** ****** "big ******* ********* *** ***** ******* feel:
** *** *** ****** ** **** gobble ** ********** ** ******* * monster ******** ************. [** ****] ******* against *** ***** *** *** ***** that. **** *** ** * ******, workable ********. *******, ** ************* ******* that ***** ********** ****** **** **** are ******* *******.
[** **** ** *** **** ** can *******] *** ******* ********* ***** preserving ***** ******* ****. **** ** one ** *** **** **** ** address *** **** ****-*** *** ****, which ** **** ***** ********** *** difficult ** *****. **** ** *** answer. ** ** ****** ***** ******* players *** ***** ** ******* **** the ****** ******* ***** ******** **** to **** ***** *** *******.
"Our ********* *** *** **********"
******* *************** ****** **** ******, ******'* co-CEO ******** **** **** ****** ********* its ********* *** ********* **********, *** the *** ******** ******* *** *****, even ****** *** ******** ******** ***** also ** ******'* *** *********:
** *** **** ** *** *** biggest ******** ***********, “*** *** **** customers? **** ***** ******** **** *** end *****." ** *** **** ** ask ** *** *** ********* ***, our ********* *** *** **********. **, in **** *****, ******* ********** ** our ********.
** ** *** ********** ****** ********* -- **** **** ******** ****** ** build *** ** ****** **** ***** our ********* ** ** ******, ******, bigger ******** ** **********? **** ****** that *** ********** *** *** ********* and ** **** ** ***** **** is *** ** **** **** ** very *********** **** *** ***********.
Possibilities ** ******** ****** **** *** ****
***** ******'* ******* **** ** ** keep ***** ***********' ***** *****, ******'* other **-***,***** *******, **** **** **** ** ** possible *** **** ****** ** *** long **** **** **** **** ******** brands ***** ** "*** ***** *****" for *** ************:
***** ***, ******** *** ****** ** Cobalt ** *** **** ** *** plan. ** ******’* ** ********** **** our *********, ***** ** ** ******* our ********** **** ****** *** ******. Although * *** ********* ******* ** realizing ** **** **** **** ** the ****** ** **** ******** ** 2024 ** ****** **** *****. **, while **’* *** **** ** *** plan *****, ** ****** *****’* * possibility ** ********* ** *** ****** that [******** *** ******] ** *** right ***** ** ** *** *** employee, ********, *** ******** ************.
Using *** ****** ********** *****
****** *********** *** ******** ** ******* local ***********' *****, ****** **** ***** operations "****** *** ******," ** *** company **** **** **** ** **** transition **** ** *** ********* ********* into "* ****** ********** *****" ********* "field **********, ***** ********, *** ***" tools.
Collaborate *** ******** ********
***** ******* ********** ******, ******, **** other **** ***********, ***** ** **** the ******** ************ / ********** **** together ** ******** *****, **** **-*** Hoffman *********:
** ********** ****** *** *** ****** to **** ******** ** ******* ********* with **** ************* ******** **** ************** and ****** ******* *****. **************, **** could **** *** ** *** ****** takes ** * ******** ******* *** then *********** **** ***** ****** ****** to ***** *** ********’* **** *********.
*******-****, **** ***** **** *** ** our ****** ***** ** * ******** to **** ***** ******** *********** ***** and **** *********** **** ******* ***** Cobalt ***** ** ***** *** ********’* door *****.It’s ********* **** ** ******** *** ******* ************* ******* to help address as many customer needs as we can, while also ensuring our businesses continue to stay focused. [Emphasis added]
Addressing ********* ***********' **********: ****** ***********
** ********* ******'* **** ** ***** "big ******* *********" *** *** *********, co-CEO ******* **** *** ****** ******* :
** ********* **** ** ***** ********* at ****** ** ****** *** **********, “Hey, **** *** **** ******* **********? What *** **** ******* **********? **** would ********* *** **** **** *** you ** ** **** ** ***** this ** ******* ** ** *** Cobalt *****?” **** ** *** ********** recruiting ******* ** *** *** ******** – ** ***** ** **** *** over *****.
**-*** ******** **** ***** ***** ******'* efforts ** ******** ******** *** *********** functions ****** *** ************:
*** ***** ***** ** **** ******* our ******* ** ** *** ****** front. ** *** **** ** *** any ***** ******** **** ***** ******* challenge **, **** ** *** **** they **** **** *** ******* *** retaining *** ****** ** *** ******* bottleneck ** *** ********. **, **** day *** ** **** ******* ** building * ****** ******** **** *** recruit, ****, *** ***** ******** ***** for **** ** *** **********. **** includes *****, ***** ***********, **** ****** staff *** ******** **** *** ********** need.
*** **** ****** **** ** *********** remains ** ** ****, ** ** has **** * ****-******** ********* *** most ******** ***********, ***** *** *****.
Vertical ***********
****** **** ****** ***********, ****** **** offers **** ** *** ***** *****, which ******** ********* ** ********* ** verticals *** ***** ********** ********** *** no ********* **:
** *** **** ******* **** ** the ***** *****. ***** ******* ** going ** ** ** * ********* place ** ***** ** ***** ***** sophistication *** *** ******* **** **** are **** **. **** ***** ***, “Hey, * ** ***** **** *********, but * ** *** **** *** to **** ** *-**.” ** **** playbooks **** **** *******, **** *******, this *******, ***** ** *** ** in *** ***, “***, ** ***** you **** * *** *********** ** education. *** **** ** *** ** recommend ***** ***** ****.”
Successful ****** ****** ****** *********
******'* ********* **** ********** **** **** are ******** ****** ***** ** ********** examples ****** ******, ************ *******-************ ******* ********, * "******* ********" ** ****** but ** *********** ****, **********, *** plumbing ********, *** *** "******* ******* Alpine *** **** *****," ********* ** Cobalt **-*** ********. **-*** ******* ******** in **** ****** ***** ****:
**** ** **** *** ** ** excited ** ** **** **** ****** in *** ***** ***** ** **** Alpine *** ***** ******* ********** ** other ***** ******** **********. **** ** a ***** ******* ** *** ****** portfolio. **** ** * *********** ****, electrical, *** ******** ******** ********. ****’** gotten ***** *** **** *** **** few ***** *** **** ****** ************* good ** ****** *** ******** ***********. We’re ***** ** *** ***** ****** of ******** *** ********** ****** *** training ************** ** ******, *** ** isn’t **** *** ***-**-***-*** **** *****. It’s **** **** ********* ****** *** Alpine *********, *** **’** ******** ******** it.
***** **** ** * *********** ******* business *** **** ********* **** ******, co-CEO ******** **** ******* ***** ****** *****, * ***** ** ************** ********** firm****** ******** ** ****, ** * ********** *******. ** pointed *** **** ****** ** "** engineering ******** ******** **** ***** ********* to ***********," ***** *** ******* *********** with ******.
Target ********** ********: $* -$** ******* ** ****** *******
*********** ******* *** *********** *******, ******'* co-CEO ******* **** **** ***** ** is ********** ** **** ***** *** small *******, ** **** ******** ***** on *** "**** **** ** ******* acquisitions," ************ ***** ******* $* ******* and $** ******* ** ****** *******:
** *** ******** **** ****** *** smaller ************, ********* *** **** **** of ******* ************ **** ****** ***** not [** ********** **]. *** ****** of $*** ******* ** **** $** million ******* **** *********** ** *********. I ***** *** ****** ** $* million ** $** ******* ******* *********** is ***** ***** ***********, ******.
"Mid-Single-Digit" ****** *********
****** **** *** * "***-******-*****" ****** multiple *** * "******* **********, **-*** Hoffman *********, *** **** ********** ** what ******** ***** ********** ** ******'* valuation **************, ********* ******* ****, ********* revenue, ******** *************...***:
********* ******* ** * ****** ** factors – **** ************ *** **** qualitative. ********* ********, ****** ********** *** valued ** ****** ********* **** ******* businesses. **** ********* ** *********** ******* also ********* ********** ** ****** *********. Additionally, ******, ******, *** ****-******** ******** relationships **** ** [********* **] ****** multiples. ***** *** ***** ******* ********** to *** ******* ********* ***********.
* ***-******-***** ****** ******** ** ****** for * ******* **********. ** * business **** ************* ****** ** ****, the ******** *** ***** ******** ** a ***.
Original **********' ***** ****** ******
***** ****** ***** ** **** *** portfolio ***********' ***** ***** *** ***** operations, ** **** *** *********** **** its ******** ********** ** *** **** run ***** **** ** **** *** seeking ********** **** ******* *** ********. Cobalt **** ******* ******** ******* ** lead *** ******** **** **** **** a **** *******. **-*** ******* ****:
** ** *** ********* *** **** that ** *** ****** * ******** and **** ********* *** ******** ***** to ***** ****** *** **** *****. Brian [******* **********' **-******* *** ***] is ***** **** ******* ** ** great ** **** ** ****, *** he ***** ** **** *******. ***in **** *****, ******** ****** *** ******* ** ****** *** ********** *** ** *** ***-**-***. They have had enough. [Emphasis added]
** ***** *****, ** ********* ***** our *** ********* ****** **** *** business ** ******* *** ******** ********* team *** ** **** ** *** knowledge **** **** ******** ****** ****** a ******** ****** **** ********** ******. Even ****** *****’* * ******** *****, that *** ****** *** ***** ***** a ***** *** ******* *********** ** the ********.
***** **** ******** ****** ***** ****** to ******** ** *** * ******** share ** *** ******* ***** ******* the ********, ******'* ********** ** ** own ***% ** *** ********* ********* to ***** ************. ******* *****, **** pointing *** **** **** ********** ** not ********** ** *** *****:
Our ****** ********** ** ** **** ***% ********* to keep things clean and simple. We prefer to avoid complicated transaction structures. That said, we do not want to draw hard lines in the sand and say there is no circumstance under which we will consider a different structure than our typical one. We are open to conversations where it makes sense. [Emphasis Added]
Voice **** ** ******** **********: "**** **** *******"
**** ** *** ****, ********** ********* a ******** ***** ** **** *** or *** ********, *** **** ***** likely **** **** ***** **** ******* to *** ******** ***** ************ *** what **** ****** ** *** *********.***** *******, **-******* *** *** ** ******* Provisions, *** ********** ****** **** ******** acquired, ********* **** ***** ****** ** not *** ******* *** **** *** offered ** ***, ** ***** ****** because ** *** "************" *** **** they **** "*******":
* ** * ******* ************ *** a ************* ***. ** ** **** what * ****; **** ** ** skill ***. * ** *** **** to *** ***** **, [**] ************ it. * *** ******* *****, *** my ******** ******* *** ******* *** a ******, ** ** ******* *******. Everybody ** ********** ******* ****** ** M&A *****. [***** ****] ** **** offers. ** ***** *** **, ***** were ******** ******* ****** ** ******* conversations ********* *** ****.Cobalt *** *** *** **** ******. ** *********** **** ******* ****** ***** **** ******, ** ***** *** ** ***** *** ******. [Emphasis added]
*******,the ************** ******* ****** *** [******] *** *** ************. **** **** *******, and they kept showing up as they said they were going to show up. They did not misrepresent anything that they said, and [we] did not ever get a sense of deception from them. Nothing led me to believe that what they were saying was not at least what they were believing. To date, they have stayed true to their intentions, and I appreciate that. [Emphasis added]
Intend ** "***** ****** *** *** **** ****"
****** ****** **** ****** *** "** long ** ********" ** ******'* ********* team's ****. **-*** ******* ****:
** ****** ** ***** ****** *** the **** **** *** **** ** do ** **** ****** *** ** long ** ** ******** ***. ****** has * ********* ** **** **** businesses *** * **** **** ****, and **’* **** *** ****** ** be *** ** ***** **********.
******* **** **** **** *** "*********" is **** ****** ********** **** ** new, *** **** ** ********** ** recapitalize *** ******** *** **** ** owning **, ***** ** "**** ****'** done ** * *** ** ***** other ******* ********** **********." ***** ****** executives ********* **** *** ****** ** one ** ******'* "******* ********** **********," Alpine's **** **** ** *** *** has **** ********** *****. ****, ***** two *** *** ***** *********** ** what * ****-**** ****** ********* ***** look ****.
** ** **** ******** ** ******'* "long-term" ****, **-*** ******* **** **** that ** ** "**** ********" *** Alpine ** **** ****** *** * "five ** *** ****" ******, *** at *** *** ** **** ******, Hoffman ********* **** ******* ** ******* private ****** ****, ***, ** ********* Alpine ********** *** *** ******** ******** of **** **********.
*******
** * *******, ******'* ***** ********** a *********** ********** ** ** ***** acquiring *********** ***********. **** *******, ** increases *********** **** ******** ****-***********.
*** ****'* ******* **** ********'*********, *** ****** ** **. **********, Everon, *** ****-*********** ********.
********** **** ** ***********. **** ****** of *** ******** ** *** **** bad?
****'* **** *** **** *****? * don't ******* ****'** **** ******** ****** out *** ********** **** ******** *** aligned ********* ***** (*** * *** problem).
**** ** **** *** ** ******* in *** ***** ******** *****, ******** them ** ******* ************* ** * smaller ******, ***** ***** ** **** corporate ******** **** **** ** *** compared ** *** ****** ******* *********. So **** **** *********** ****** ****.
**** **** ** **** *** *** same. ** **** ******* *********** ** the ********** ******** ** ******* *****. Not ****** ********* ********, ******* ****** pool, *********** ** ********** **********, ***** tools **** *** ******, ***.
****'* **** *** **** *****?
***** ***, ***** **** *******....
* ***'* ******* ****'** **** ******** sorted *** *** ********** **** ********
*** **** [***] ****** ***** ****. It ** *** **** * ****** of *** ****** ****.
****** *** ******** **** *** **** of ***********. **** ****!