Clorox Announces, Then Pulls, Fever Camera
For almost one week, Clorox was marketing fever cameras.
The booming market has attracted more than 200 entrants in just months. However, the 100+-year-old bleach and cleaning provider was arguably the biggest name yet to become a fever camera provider.
Was the Clorox fever camera a good approach? And why did it disappear just as quickly as it was announced?