UK Installer CCTV Aware - Flat Pricing, No Salespeople

Author: Dan Gelinas, Published on Apr 10, 2019

This is a different kind of company.

They do flat pricing, they do not have any salespeople and 50% of their sales are sold and booked online.

How does CCTV Aware do it?

In this profile, based on our research and interview with the company's Director, Ahmet Deveci, we look at the following topics:

  • Why they offer flat pricing
  • How they handle differences in install with flat pricing
  • Why they do not have any salespeople
  • How they use social media and the Internet
  • How they're using giveaways to increase mindshare
  • Why they use small service vehicles
  • What their service area is
  • How they handle requests for intrusion detection
  • Why they are exclusive with Hikvision
  • How 4K is working for them
  • How they plan to handle Hikvision's/Pyronix's converged solution
  • Why they do not offer wireless cameras
  • How they feel about Qvis and Axis Companion
  • Why they chose to stick with residential
  • What is their growth strategy

**** ** * ********* kind ** *******.

**** ** **** *******, they ** *** **** any *********** *** **% of ***** ***** *** sold *** ****** ******.

*** ******** ******* **?

** **** *******, ***** on *** ******** *** interview **** *** *******'* Director,***** ******, ** **** ** the ********* ******:

  • *** **** ***** **** pricing
  • *** **** ****** *********** in ******* **** **** pricing
  • *** **** ** *** have *** ***********
  • *** **** *** ****** media *** *** ********
  • *** ****'** ***** ********* to ******** *********
  • *** **** *** ***** service ********
  • **** ***** ******* **** is
  • *** **** ****** ******** for ********* *********
  • *** **** *** ********* with *********
  • *** ** ** ******* for ****
  • *** **** **** ** handle *********'*/*******'* ********* ********
  • *** **** ** *** offer ******** *******
  • *** **** **** ***** Qvis *** **** *********
  • *** **** ***** ** stick **** ***********
  • **** ** ***** ****** strategy

[***************]

*******

**** *************** "***** ******, ** surprises"** ***** ****, ****** the ***** ** ***** simply ** *** ****** of ******* *** *** on *** **** ** the ***** ** "******* you ***** * ****** or * *******." ****** noted *** *** ******** experience ***** ******* ***** quote *** ********* ****** depending ** *** **** they ******* ** ***** afford.

****** **** **** *** law ** ******** ***** this ******** ***** *** for **** **** ***** and *** *********:

***** *** ** *** or *** * ***** that ** ***** *** to **** **** *** average, *** ** **'* a **-***** ***** *** and *** **** ** I’ve **** **** **** 10 ******, **** *’* up ** ******, ****'* I? ** ***** ***. And ********* **** ******* what ****’** ***** ** pay.

**** ***** *** * different ******* *****—***** *****,*** *****, ******* ***—**** ****** ******* **** a ***-***** * ***-****** system - * ***-***** 5 ***-****** ****** *** the *****-***** ****, **** a *** ******** **** his ***** *****:

**** *****'* ****-*** **** provides *********'* ** ***** HD *******. ****** **** that ********* *** *** interested ** **** **** increasingly *** *** ***** of **:

****** **** **** ** is ******* **** *** get **** ** ***** tele *** **** *** record ** ** ** their ******. * **** that ** ** ******* more *******, *** ** boils **** ** **** can ********* ******.

What ********** ** ***** ** *** *** ********

*** ******** ** **** Aware's ***** *** *************** online ***** **** ** interaction **** * ****** of *** **** ***** team, ********* ** ******:

*’* *** **% ******** are ****** **** ****** without * ****** ************ with *** ********. ******** 35% ******, *** ********* a ************ **** ********* and ******** ***** **% is *** ************ ***** with *** ******** *** quote.

Social ***** *** ****** *********

****** **** **** ** started * ***** ***-****** agency ************** ******* **** **** ****** him ** ***** ********* of **** *****. ** still **** ** *****, but **** *** **** to **** ******** ****** where ** **:

* ***’* ********* **. It’s ***** ** ** LinkedIn. *’** ** ********** of ******* **** *** larger **** ** **. Every ******** ****** ** a ***** ********* ****** at *** **** ****. We **** ** ******* social ***** ** ****.

****** **** ******** *** the **** ****** ***** advertising ** **** ***, noting ** *** ***** and *********:

******** ***** **** ****. You *** ***** * great ******** ** **** low ****. ** ** the **** **** ******** we ***.

How **** ***** **** ********* ** **** ** *** '*********'

**** ***** *************** ******** ******** ****** ********* *** attract *** *********. ****** said ***** ******** ** different—maybe ** ******* *** time *** **** **** the ****. ****** **** the ********* **** **** working ****:

*** **** ** **** work? **** ****. **’* a ********* ********, ***’* it? *** **** ** generates ** ****. ** puts ** ** *** forefront ** ********’* ******* process *** **** ******.

********* *** **** ************* or **** ** **** below:

All *********

****** **** **** ***** was * ******** ****** he ***** ********* *** the ****** ** ****** for **** *****—*** ** was *** *******, *** rather *************:

****** **** * *** a ****** ******* *** during ** **** ***** I *** ** *** murder ***** ******* **** CCTV ** ** *********** basis. *’* **** ****** many, **** ******* ** both ********** *** ***********, and *** *** ****** that ***** ** ** mind *** **** ** use *** ********** *** Hikvision.

******, ** *********, ** said ** "***** *** touch ** **** * barge ****. ** ***** cheap. **'* *******."

********, ** **** **** CCTV ***** *** *** offer *** ** *********'* wireless *******:

********* ****** ****: '**** me * ******** ******.' Until **** ********** **** that *****, *** * wireless **** ****** ********. If ***'** **** **** down, **** ***'** *******. If *****'* *************, ***'** stuffed.

****** **** ** **** looked ** **** *** found ** *******:

* ****** ** **** too, *** **** ****** out ***** ******** ** the ***. ** **** didn’t **** **** ** was ******** **.

How **** **** ***** **** *********

**** **** ********** *** Axis ********* **** *** felt **** ***** ** was * **** *******, the *** ** ******* as * ******* ****'* fit **** *** *****:

***** ******* **** ***** good. **** ********* ******** the ** ******. *** as * *******, ** just ****’* ***** *****. It ****’* *** ** model ** **** * was ****** ** ******* with *** *********** ****** with *****-*****, ***-*****, *** High-End.

****** **** *** ** the **** ******** *** that *** ********* **** was ******* ** ***** of ********:

"*** ********* **** **** went ** * *******. And **** *** *-******* NVR **** ** ******* up ** ********* ********** different. *** *- *** the *- **** *** different ****.

Cybersecurity, *********, *** ****** ****** **********

****** **** **** ** was *** ********* ****************** **************** ************* ********* ***** ** his ******* **** ******** with ************* ***** ** blamed ** **** ************ and *** **, *** the ********* ******** **** likely ***** *** **********:

***** *** ****, **** products **** *** **** in *****. * ***** that [*********] ****** ** maybe * ****** ************. Most ** ***** ***** usually ****** *** ** poor ************.

**** ***** ***** *** take *********** ********* **** ***** rights **********, ****** **** ** was *** ***** ** such.

Why **** ***** ** ***** **** ***********

**** ***** ** * focused *********** ********, ****** they ** ************ ** some ***** ******** *******, according ** ******, ************ a ***********-******* ************ ***** and **** ***** **** customer's ***** ********, *** example.

******** ** *** **, where **** *********** ********** branch **** ********** ***** systems *** ******* *** bigger *** ******, ****** made * ********* ******** to **** ******* ** residential.

**** ***** *** ***** out ** ********** *** frustration ****** *** *********** market. *********** ****** ****** and ****** *** **** car ** *** ***** and ******: "*** ***’* mind ** ***** *** Pounds."

** ********* **** **** his ***-**-********-***** ******* ***** CCTV ***** *** **** and **** ******** ** be ********** ** ***** chosen ******.

How **** ****** ******** *** *********** ********* ******

**** ***** **** *** offer ********* *********, *** Deveci **** ***** ***** customers *** *** *** such ******** **********. ** said ** ****** * relationship **** ** ********* detection ******* *** *********. Deveci **** ******** ******************* ******** *********** *********** ***** *** way *** ** **** residential ********* *********'* ***:

* **** ** ******** in ***** ******** ******. So ** **** ******* sense. **** ** ********* ask ** ***** ******, rather **** ***: '** and **** ******," * can ***: '****’* ****, go *** ***** ** him.' *** ************ *** been ***** ** *** 18 ****** ***. **’** put * *** ** business **** *****’* ***.

How **** **** ****** *********'* ********* ********

***************** ******* ** ****** ***** ******** ********* detection. ** ****, ********* is********* *** "*********** *** Success" ********** * **-**** ********, as **** ** *** screenshot *****:

****** **** **** **** Aware ***** "*** *** no" ** ******** ***** intrusion ** * ********* solution. *******, ** *** not *** **** ** his **** *** *** primary ***** *** ** CCTV:

*'** *** *** **, but * ***** ******** speak ** **** ** Bellmont ***** ******* **’** got * *********’* *********. But ****’* * ************ to ** *** ** I ****** ** ** down **** ****. *** name ** *** ******** is '**** *****.' **’* about ****.

Company *********, ***********, *** **********

**** ***** *** ******* in ****. *** ******* is ***** ** **********, County ***** ** *** UK. *** ******* ****** Essex, *************, ****, *** London.

**** ***** ** * 4-person, ******-*** ******** **** Deveci's **** *** ******** helping ** *** **********.

***** ********, **** ***** has ******** "** ***** 900 *** *******" *** 2,000+ ******* ** ***** Greater-London *********.

What ** ***** ****** ********

****** **** **** **** he ***** ** ****** to ** * ********** "household ****" ** ****-***** residential ********. ** **** that *** ***, ** realizes ** ***** ** focus ** ***** ****** before ********* ******* *** feels **** *********** ** likely *** *** ** go:

* ********** **** * need ** ******* ** a **** ***** **** first ****** ****** ***. I’ve ****** ** ******* options *** ***** **** franchising ** **** *** most *********.

****** **** **** **** also ******* ** **** a ****** **** ********** in *** **** ****.

Why **** *** ***** ******* ********

****** **** *** ***** service ******** **** ****** a ********** ** * cultural ********** ******* *** UK *** *** **, where ******* ******** *** typically ****** **** ** pickup ******:

*****’* * **** ******** difference ******* *** **** of ******** ** *** US *** *** **. It **** **** **** a ****** *** ** the **, *** ** works ****. *** *********, yes, *****’* *** *** occasion ***** * ****** van ***** ** *********** and ** ******** **** move ******* **** **** of *****. *** ******* we’re ***** ********* ******, it *** ****** ***

**** ***** **** ***** service **** **** **** one ******** *****:

***** ***** **** ****** than ***** ****** ** vans ****** **** **** with ************, *********** ********. CCTV ***** ********* ** ***** **** that *** ********** **** only ***** ** *** install * ***, ** *** **** only *** **** ** materials *** **** ******** install, ** **** ** the ********** *****:

Competitive **********

****** **** **** ***** was *** ***** *** apart **** *********** *** that ** ****** ** the *******'* ****** *******:

***’** **** *** ** read *** ******* ** see **. **’* *** just: '*** **** **** 'round *** ********* *** system.' **'*: '* *** an ***** **** ****’* even *********** **** ** my ****** *** **** stuck ****** *** ****** us ***.'

*** *******, ** *** looks ** ****** ******* from **** ****** **********,*****************.***, ************, ** ** ******* that **** ***** ***** extremely ****. **** **** a * *** ** 5 ***** ** *** Facebook *******, ** ******* 5-star ****** ** *** With ********** ***** ***** are ** ******* *** a *-**** ****** **** Trust ***** ***** ** 55 *******, ** **** below:

******** ******* **** ***** to ***** ** ****** ** ****** *** Defenders****** *,***+ ********** ****** against ****** *** ****** ******** Bureau. * **** ******* ******* ** ****!******* * ***/* *-****/*-**** review *****. ******* ********* has **** ****** * lot ****** *** ** orders ** ********* ****** and ** ** ****** to ****** **** **** would ********** **** **** negative *******.

*******

****** ***** *** ***** specific ******* *** **** the ******* *** ***** 20%-30% ***** **** ***** its ******** ** ****.

Buy **** ********** *********

**** ***** ********* ********* ********. ********** **** ***** to ** ******** *** vetted ** *** ************ for ****** **** *******, fairness, **************, **********, *** are ********-********** *******, ** seen *****:

****** **** **** **** being ******** ***** **** CCTV ***** *** ********* from **** ******* *********, which ** **** ****** out **** **** *** belief *** *****, ** which ** **** *** employ ***********:

* ***’* **** ***** people ** ***. ****** likes ***** **** **, do ****? ** ******, you *** ***** **** places ******* *** ** your ********, *** **** you **** ** *** you *** **. *******, our ******* ********* ********* doesn’t ***** ** ** call ******.

Comments (18)

** ********** ** **. Devici, *** ******** **** tech's ** *** ******* a *** *** ***** flat ******* ***** ** be *********** ** **. Is ** ******** *** clients *** * ***** days ***** ** *****? Is ** *****-****** *** staff? ** **** ***** of ******** ***********? ** you **** *** **** tech *** *** ***** worked, *** **** *** done ** *****, **** do **** ** **********? Do *** ***** *** them *** * **** day? ** **** *********?

***** * **** ******* the *** ********, *** have ** ****** *** someone ****'* **** ***** business ******* ****** ** scale.

** ***, ****** *** your ******* *** ******** in **** *****.

*** ******** *** **** sustainable *** *** **** 5 *****, ** *** model ***** ** ** working **** *** ** and **'* ******* ** sign ** ******* **** in ***** ** ******.

********** ***** ** **** a ******* ****, ***** on *** ******* ** hours **** **** **** in *** ** ** the ******** **** ** more ** ****, ** the ********* ******* ** finish ******** ******* **** day. *** ***** *****, they *** ** ** home *****, ***** * promote *****. * ***** workforce, ** * ***** workforce. *'* *** *** for ******** *** **** and ******* ********** ** work * **** * hour ***.

* **** **** ******* your *********.

* ********** *** ******** and ********** ****. * guess *’* ***** ****** about *** **** *****. I ******* **** ***** employee *******, *** * have ** ****** *** of * *** ****** to ********** ****:

*) **** ********* *** over-paying ** ****** **** luxury

*) *** *** ********** taking *** *** *********** to ***** **** ******* paid **** ***

*) *** ******* *** its ****** ****** *** leveraged ** ****** **** pattern

* **** **** ** questions ****’* ***** ********* as *******, ** * think **** ***** ** business ** ***********, *** like * **** ******, I **** ******* *** box ********. * ***** my ****** *** *** questions ** *** ** the **** **** * like *** **** *** wonder *** ** **** work **** ****. ** certainly *********** * *** of *** *******. *** sales **** ** *** puzzle ***** **** ** scale ****, ** **** as *** ******* ** fair ** ***.

*** ***** ******* * have ** ********* ******* a *** ** *** home ** **** *** (insert ******** ********). ** would ** ******** ** hurry ******** **** ** you *** **** **** days, ******* *** *** getting * **** ***’* pay ****** ***. ** a ***** *********, **** premise ***** ****, ******* picking ** ***** ***’* easy ** **** **. But ** * **********, skipping ***** ** ******* could **** ** * poor *******.

* ** **** *** idea ** ***** *** install *** ** *** day. ** * ******, that ***** ** * nice *****. *’* **** have ** **** *** work *** ***, ******* permitting. *** *** *** do *** ******** ********? Is ******* ***** ** advance? *** ** *** handle ******* ******* **** interferes? ** *** **** enough ***** **** ** quickly **** * ****** back ** *** ********?

***,

******** ******** **** ****, you ***'* **** ** if *** *****.

*** ***** ***** **** the ********* **** **** to ****** ***** ** get ****, **** ** much **** **** ***** rush *** ******* ** go **** *** **** install, *** *** **** and ** **..... ** we *** **** **** one ************ * ***.

** ****** **** ********* in ******* *****, ****** see ***** :

*) **** ********* *** over-paying ** ****** **** luxury

**** ******? *** **********, including ****** **** **** hard ** ******* ** installation *** * ******* that *** ******** ** happy ****. *'* **** that * *******, *** a ******. ** *****, our ********* ***** ** great *******.

*) *** *** ********** taking *** *** *********** to ***** **** ******* paid **** ***

***** *********, ***** *********. Think ** *** **** term, *** ***** ****. If *** **** **** installers **** *** ******, they **** **** **** off ****. ** *** UK, **** *** ** provided ***** *** - so *'* ****** **** a *** *** **** happy **********, **** **** a *** *** **** no **********.

*** **** ** ******* on *** ********** ** taking * ********* ***. It's *** ******** *** works ** * *** of ********, **** **** the ******** ***** ******.

*) *** ******* *** its ****** ****** *** leveraged ** ****** **** pattern

**'** **** ****** ** 20-30% **** **** ***** incorporation, ** * ***** disagree.

** *** **** ********, at *** ****** ** are ******* ** ******* further ********** ** ****** the ******* ***** *** installations. ** *** ********* booked *-* ** ********, with **** ******** ****. This *** **** *** case ***** *** ******* started ** **'* *** just * '**** ******'.

** **** *** ** reschedule * ************* ** the **** * *****. So ****** ***** ** an ******* **** ** the ********* ** **** owner, ** ** *** cancel ************* *** ** bad *******.

***** ********** *** * want ** ***** *** for **** *********.

*) *** ****** * was ******** ** *** having **** ********* ****** paid **** ***. * didn’t **** ** ***** your ******* ***** **** service ** * ******. I ********* *** *** confusion *****.

*) **** ****, ******** response ****, *** * agree **** * ***** workforce ******* ***** ** happy ******* ** ****. That *** ***** *****. I’m *** **** ****** with **** ***** ****, so ***** ****’* ** disconnect ****. ******* **** employees ** * **** thing ** ** ********, so **’* **** ** see *** *** **** acknowledge ****, *** **** meet **** **** **. I **** ** ***** your ********* ***** **** too.

*) ****** ** ** isn’t ********** ** **** other **** **** **********. It *****’* **** **** profitability ** ********** **************. It ***, ** ******, be **** ****, *** that *********** ***** ***’* telling *** ***** *****. What ** **** **** is **** *** *** most ****** ****** ** the ***** *********.

***** *** *******, * had ******* **** ** preconceived ****** ** ******* weather ***** **** ****** more ******* ****** **** you **** ********. **** in ******** ****, ***, we **** **** **** than *** *** ******* days * ****. **** winter ***** ** *** at ***** ** **** of *** ****** ******* that ******* **** *** impossible. **** ****** ** will *** ****** *** at ***** ** ****. Summer *** **** *** usually *** **** *** outside ********. * ***** guess **** ** **** around ** **** * year **** ******** ** from ******* *******.

** ***** **** ** that ** *** **** allot *** *** *** installs, *** **** * full ********, ***** ***’* much **** *** ******, weather ** *********. *** projects ********* ****’* ******** to ******** ** * single *** ******* * large **** ** **********. Even ****, * ******’* want ** ******* ** coordinate ***** ******** ***** the ******** ** * single ***.

****** *** *** **********. I **** **** **** works *** *** *** hope ** **** **** from *** ** *** future.

****** *** **** ********* interest *** ********.

**'* ******** ***** ** note **** *** ***** price ****** ** **** actually ***** ** ** 8 *******. ******** ****** that, ** * ******* pricing ********* *** ** the ********** ****, ********* etc. (*** *** **** in *** ******** *******)

*** *** *** ****, we *** ******* ***** a ***** *****, ******** installation ** ** **** than * ******* ** a ****** ***. ***** working ** *** *** of ********, *** **** popular ******* *** ******* 3-5 ******* *** ******** installations.

**'** ***, **, ** or **** ** ****** commercial ************* **** **** scheduled *** * ****, and ** **.

****** *****.

** *****

* ********** **** ***** and * *** ********** how ** ***** ** the *** ** ******** my *** ******** ** - *** ****** **** that **** **** ******* to **** *** *** see * ******** ****** they *** *** ** so *** ** *** handle ****. ******* **** you ********** ******** * flat **** *** * quote ** ***** **********.

** ****,

* *** ********** ********** a '*** *** *****' system, *** ******* ******* it.

** ******* ******* **** would **** *****, **** are ******** ******* ** what *** ***** *** likely ** **, ***** on ******** **********. * find **** ******* ***** the ******** ********* ** we *** *** ***** company *** ****, ** they *** ******* ** the ***** ** '****' alone.

****** *** *** ***** this ********* *** ****** Ahmet *** ****** ** a **** ****** *** website ** *** *** run **** ********, ** a ****** ********** ****** at *** ******** *** of *** ****** ** was *********** ** *** how *** ** ***** your ********.

***'** ******* *****, ****** for ****** *** **** to ****.

** **** * ****? Surprising **** **** ** something **** ***** ***** time **.

**** ***’* **** ** a *******, ***** ***** revenue ******* **** * spare *******. **’* * lifestyle ******** ** ****.

*** ******* ******* *********** sounds **** *** ******* revolutionary.

**** **** **** ********** but *’* ****** *** consider ********* ******* ** you **** ********* **** is *********** ****** ******.

****** *** **** ******** in **** *******. * can ****** ***, **** is ** ****. ******* tirelessly **** ** **** that *** **** ** what ** ** *** is ********* ** ****.

**** **** ******* *** as **** ** **** in * ***** *******, is *** ** *********** company **** ******* **** members ** ***** ** a **** **** *****, has ** ****** *** is ***** *******. ** pay ****** ***** ** corporation *** ***. ****'* no ****.

** ******* **** *********** revenue **** *** ****** service *****, ** ***** are **** ***** ** price. **** * ******** base ** ***+ ******, it *****'* **** * genius ** **** *** that **** ** ** lifestyle ******** *** *** that ** **** ** stay *** **** ******** to ****. ****** *** social ***** ******* *** what *** ** ******* :)

* ****** ******** *******, I ** *** **** to ******* **** ******** is * ****, **** so **** **** ***** to ****** ** **. I ** *** ********* to ****** **** ** direct ********.

**** ******** **** **** show ****** * *** profit, ***** **** ***** of *******, **** **** is *** * *** hundred ******.

**** ****** ***** ** be * *****.

**** ********* **** ** be ****** *******.

* ** *** ******** you *** ****** * go, *** **** ** a ********* ******** ******** nothing ***, **** * nice *******.

******** ** ***** ***** systems *** ****** **** than ***** *** **** done *** *****.

*** **** ** **** ‘900’ ********* *** ** a ********* ******** *** how **** (%) **** that ********* ** **** annual ********?

***** *** *** **** continued ******** ** **** thread *** ** ********.

** ***'* **** **** more *********** ** ******** the ********* ******** *** seem ** **** ****, feel **** ** ***** me ********.

*'* **** *** *** find *** ***** ******* your ******** *******, * would ***** *** ** you ******, *** *** have ***** ** **** anonymous ** **** ********, not **********.

***** *** **** ** your *** 😉

* ** *** **** to ******* **** ******** is * ****, **** so **** **** ***** to ****** ** **

** ***** ** ****** on ** ******* (*) it ** ** ******** approach (**** ******* / no ***********) *** (*) Ahmet ** ***** / prominent ** ******** ***** surveillance ********.

*** **** **** *** business ** *** ****** financially ** ** ********* point ** ** **** call **** ******** *** much **** ******** *** scale. ***** ***** **** is *** ********** ****** focused ** ******* ** or ***** **** ***** inherently ****** ****** ******** to *** **** ************ cold ******* ***.

**** ******** *****. * would ******* ******** ***** services ****** ******* ** outsourcing **. ***** *** many ******** ***** ******* that ***** *** **** into **** ******** ***** and **** *** **** much ****** *** ****** to ******* **** * CCTV ******. ****, ***** increase **** ***.

** ****, ****** *** your *******. **** *** increase ** *** ***** of ******** *** ********* systems ******** ** *********, since *** *********** ** Pyronix - **** ** an **** * ** constantly *********.

** * ********* *********** but *** ******* ** not ********* ** *** to **.

* ***** ********* ******* at * ****, **** to ******* ******** ****** like ****, ******, ** DSC.

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