Canon Aims To Double Video Surveillance Sales In 5 Years

By John Honovich, Published Apr 19, 2021, 09:21am EDT

Canon is aiming to double video surveillance sales between 2021 and 2025, which implies reaching more than $3 billion revenue by 2025. Can Canon reach it?

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Inside this note, we share feedback from Canon and Axis, analyzing historical trends and projecting future strengths and weaknesses to achieve this growth.

Doubling ****

*****'* ***, ** *** annual ********* ******** **********,*********:

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*** ******** ****** ******** faces ******** ******** **** the ********** ************ ** mobile ****** *** *****-***** cameras, **** **** * goal ** ***********.

****** ** *****'* ******* portfolio ** ** **** from *** ******* ******* business, ** **** *** to '****** ***** ** 5 *****". ***** ********* to **** **** *** time ***** ** **** to **** *** **** this ******** ******** "*** network-camera-related ********* ** *****", such ** *******, ********, and *********, ***** ***** subsidiaries. ***** ******** ** comment ** *** ***** for ************.

~$1.6 ******* ***** ***** ************ ******* ****

** ******** *****'* ***** surveillance **** ******* *** ~$1.6 ******* ***, **** more **** **% ****** from ****,********* ~**% ($*** ******* USD), *** *** ******* coming **** ******** (*** $100 *******) *** ******* ($1 ** $** *******).

Getting ** $* ******* ** ****

***** *** ** $* billion ** * *** ways/combinations:

  • **** *** **% ****. Since **** ** *** predominant **** ** *** group, **** ***** ******* ~15% ****** ****** **** by ****** *** *********** get *****.
  • ******** ** ****** ** grow **** ****** **** 15% **** *** ***** it ** ******** ** a ********** *** (** Axis *** **** ******) base, ** ***** **** a **** **** ****** rate ** ********** *** lower **** ******.
  • ******* ** ******* ** Briefcam *** ******* *** weaker *********** ******** ** its ****** *******.
  • ***** ***** ******* **** companies. **** ***** **** it ****** ** *** this ****. *** ******* of **** ********, ** assume ***** **** ** achieve **** ******* ******* growth.

Axis **** **% ****** *** ****

**** ***** ** *****'* projections, ******* **** **** they *** ****** *** 15% ****** ******:

**** **** *** * publicly ****** *******, *** could **** ** *** financial ******* **** ** aimed *** * ****-**** average ******* ****** ** 15 ******* *** ****. That ******** ** ***** valid. *** ** ** succeed ** ********* ** percent ****** ******, **** means ******** *** ******* over * * **** period.

Not *** **% **** - **** **** - ****

*******, **** ********* **** / ***********, **** *** not ******* **% **** over *** ******** * years (*.*., **** - 2019). ****** **** **** period, **** *** ~**.*% CAGR ***** **** ~$*** million ** **** ** $1.3 ******* *** ** 2019, ****** ***** **** **** HQ *****:

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****: **** ***** ** 6,635 ******* *** (~$*** million ***) ** ********* in*** **** ****** ******.

*** ******* ******* *** Axis ** *** ****** half ** *** ***** was *** **** ** the ******, *.*.,** ** **** **** Axis ***** *************** ********* ****** *** prime ** *********'* ****** surge.

*** ****** *** ************* changed *** (*** ******* Axis *** ******** *** because *** ********* **** exposed *** *** ** government **** ******). ** such, **** ** ****** faces **** ******** ********.

2021 - **** ***** ***** ************ ****** *******

*******, ** ******* ** will ** **** *** Canon ** ****** ***** surveillance ******* (*.*., ******** a **% ****) **** the **** *** *****.

** *** ******** ****, the ********** ** ***** analytics *** *** ***** provide ****** ******* *** the ****** ******** ** buy *** ******* *** new ********.

** *** ******** ****, the ***** ***** ************ group ** ******* ***** big (*** ******* **-***** in ***** ************), **** of *** ***** ************ are **** ********** ** video ********* (**** ********), and **** ** *** Canon ************ *** **** positioned ** *****. **** may **** *** ***** problems ** *** **** few ***** *** **** may ** *** **** to ******* *** ******* growth *** **** **** period *** *** ********** of ****** *** ***********.

Vote / ****

Comments (13)

****, * ***** ***** goal ** **** ***** existing ****-**** ******** **** might ** * **** aggressive **** **** ******* the ************ ****** ********.

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Funny: 3

************ *** **** **** happen. ***** **** *** Genetec, ** ******** *****'* beat **** ** **.

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* ** ****** **** those ********* *** ***** book *****:

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***** ***** **** ********* and ******** **** ********, the ******* **** ******* and *** ***** ******* that ******* ***** ******* (if **** **** ******) would **** *** **** highly ********. ** ***** happen *** ** ******* me ** ****** ********.

Agree: 7
Disagree: 1
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Agree: 1
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** ****** ** ******* about ********** ****** *****/********, I ******* **** **** merge *** ********* (****, Milestone, ********, *******, *******...) into ***. ****, * see ** ****** ******** Cannon ** ******* *** companies ** *** ** the ******** *****.

******** **: *** **** it **** **** *** Cannon ** , ********** , ***** **** ***?

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Funny: 1

*** **** ** **** take *** ****** ** , ********** , ***** them ***?

***** *** ** * 100 ** * *,*** year **** ** ********* like ****. * ** kidding, **** **.

********** **** **** **** 6 ***** *** (*** 2015)*** **** **** *** merged **** *****. ***** eventually *** * ** not ****** *** **** signs *****.

Agree: 2
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*****. ** **** **** some *****, ******** *******/****** specific, ***** **** ****** the "***** ******" **** the ************..... **** **** tell.

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Funny: 1

****** *** *** '*'****** *** *** ***** Uiterwyk, ***** ****'* **** a *** ** ***.

*** ****, *****'* ************ but ******* ****, ********* and ******** **** ***** partners ****** *** ************, it's **** ** **** how **** ** **** they *** **** ** one ******* ** **** because **** *** ********* companies **** ******** ***** historical ************.

Agree: 1
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Funny: 2

***********'* ***-**** "****** ***********" announcement *** ********** *** some ***** *** ** still **** ***** **.

Agree
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Funny: 3

* *** *** ** the ********* **** **** tout **** "****** *******" connection * ***, ***. When ***** ***** *** well **** ********* **** and ****** **** *******.

Agree: 1
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* ******* ***, * am **** *** **** how **** **** ** different **** **** **** first **** ********** **** Clinton *** ********* *** Tony ***** *** ***** Minister.

**** *** ********* *** are **** **** ** hour * *** *** they've **** ***** *********** joint ********* *** **** than * ****** ****** they **** ********.

** **** *** ********* were ****** ************ **** they **, * **** don't ********* ***** **** ******** Secure ******* ******* ******* **** Milestone, ** *** **** recent *******.

Agree: 1
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Informative: 1
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Funny

* ******** *******

*) *** ****** ***** dilute *** **** *** flagship ***** **** (****** considered *** ********) *** the ****** **** ** Milestone (****** ********** ****** agnostic).

*) ***** ** ** real ********** **** ** merge ****. *** **** length ****** ******* ************ suits ***** ****** ****** space ** **** ********** systems.

*** ** ** ********* Genetec **** ***** ** a ******** ******* ***** of ***** *********. *** example, ***** ********* ********* to ***** *********** ** meet ***** ********* ***** they *** (*.*. ********** HikVision *******) ******* ** literally ******** ***** *******. I ** *** ****** one ******** ** ***** and *** ** ***** but * ** ****** they *** ***** ********* in ***** ********* ********.

Agree: 3
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* ** **** *** analysis *** *** ** a ****** **** **** can ** *****

- **** *** *** a ***** **** *** any ***** ******* ****** cloud *** **** *** because *** **** *** to ** *** ** since *** ******* ** smallest ********** ** ***** compared ** ******* ****** revenue.

*- * *** ******** Axis *** *** ***** in ******** ****** ********** to **** ** **** their ***********. **** ******* what ****** *** ******* started ** ****** * years.

*- **** *** *** change ***** ***** ******** for ******* ***** *** lost ******* ** ********** in ******* ******* *** have **** * *** reason ******* *******.

*- **** **** ******* their ******, ***, *** I *** **** ********* coming ***** ***** ******** to **** ***** **** and ******* ***** ************ market ** ******* ****** now ** ****. **% is **** **** ****** and * **** ******** to ******** ** *** world. ***** ******** *** over ******* ****** ******. Bet ****** **** **** 60-70%+.increase

-* ******* ** ***** increasing **** ***** **** market ******.

Agree
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