Canon Aims To Double Video Surveillance Sales In 5 Years
Canon is aiming to double video surveillance sales between 2021 and 2025, which implies reaching more than $3 billion revenue by 2025. Can Canon reach it?
Inside this note, we share feedback from Canon and Axis, analyzing historical trends and projecting future strengths and weaknesses to achieve this growth.
Doubling ****
*****'* ***, ** *** ****** ********* Strategy **********,*********:
*** ******** ****** ******** ***** ******** pressure **** *** ********** ************ ** mobile ****** *** *****-***** *******, **** only * **** ** ***********.
****** ** *****'* ******* ********* ** to **** **** *** ******* ******* business, ** **** *** ** '****** sales ** * *****". ***** ********* to **** **** *** **** ***** is **** ** **** *** **** this ******** ******** "*** *******-******-******* ********* we *****", **** ** *******, ********, and *********, ***** ***** ************. ***** declined ** ******* ** *** ***** for ************.
~$1.6 ******* ***** ***** ************ ******* ****
** ******** *****'* ***** ************ **** revenue *** ~$*.* ******* ***, **** more **** **% ****** **** ****,********* ~**% ($*** ******* ***), *** *** ******* ****** **** Briefcam (*** $*** *******) *** ******* ($1 ** $** *******).
Getting ** $* ******* ** ****
***** *** ** $* ******* ** a *** ****/************:
- **** *** **% ****. ***** **** is *** *********** **** ** *** group, **** ***** ******* ~**% ****** growth **** ** ****** *** *********** get *****.
- ******** ** ****** ** **** **** faster **** **% **** *** ***** it ** ******** ** * ********** low (** **** *** **** ******) base, ** ***** **** * **** high ****** **** ** ********** *** lower **** ******.
- ******* ** ******* ** ******** *** smaller *** ****** *********** ******** ** its ****** *******.
- ***** ***** ******* **** *********. **** would **** ** ****** ** *** this ****. *** ******* ** **** analysis, ** ****** ***** **** ** achieve **** ******* ******* ******.
Axis **** **% ****** *** ****
**** ***** ** *****'* ***********, ******* IPVM **** **** *** ****** *** 15% ****** ******:
**** **** *** * ******** ****** company, *** ***** **** ** *** financial ******* **** ** ***** *** a ****-**** ******* ******* ****** ** 15 ******* *** ****. **** ******** is ***** *****. *** ** ** succeed ** ********* ** ******* ****** growth, **** ***** ******** *** ******* over * * **** ******.
Not *** **% **** - **** **** - ****
*******, **** ********* **** / ***********, Axis *** *** ******* **% **** over *** ******** * ***** (*.*., 2014 - ****). ****** **** **** period, **** *** ~**.*% **** ***** from ~$*** ******* ** **** ** $1.3 ******* *** ** ****, ****** ***** **** **** ** *****:
****: **** ***** ** *,*** ******* SEK (~$*** ******* ***) ** ********* in*** **** ****** ******.
*** ******* ******* *** **** ** the ****** **** ** *** ***** was *** **** ** *** ******, e.g.,** ** **** **** **** ***** revenue******** ********* ****** *** ***** ** Hikvision's ****** *****.
*** ****** *** ************* ******* *** (not ******* **** *** ******** *** because *** ********* **** ******* *** the ** ********** **** ******). ** such, **** ** ****** ***** **** downward ********.
2021 - **** ***** ***** ************ ****** *******
*******, ** ******* ** **** ** hard *** ***** ** ****** ***** surveillance ******* (*.*., ******** * **% CAGR) **** *** **** *** *****.
** *** ******** ****, *** ********** of ***** ********* *** *** ***** provide ****** ******* *** *** ****** industry ** *** *** ******* *** new ********.
** *** ******** ****, *** ***** video ************ ***** ** ******* ***** big (*** ******* **-***** ** ***** surveillance), **** ** *** ***** ************ are **** ********** ** ***** ********* (save ********), *** **** ** *** Canon ************ *** **** ********** ** VSaaS. **** *** **** *** ***** problems ** *** **** *** ***** but **** *** ** *** **** to ******* *** ******* ****** *** this **** ****** *** *** ********** of ****** *** ***********.
Vote / ****
************ *** **** **** ******. ***** will *** *******, ** ******** *****'* beat **** ** **.
* ** ****** **** ***** ********* are ***** **** *****:
***** ***** **** ********* *** ******** owns ********, *** ******* **** ******* and *** ***** ******* **** ******* would ******* (** **** **** ******) would **** *** **** ****** ********. It ***** ****** *** ** ******* me ** ****** ********.
** ****** ** ******* ***** ********** market *****/********, * ******* **** **** merge *** ********* (****, *********, ********, Arcules, *******...) **** ***. ****, * see ** ****** ******** ****** ** acquire *** ********* ** *** ** the ******** *****.
******** **: *** **** ** **** take *** ****** ** , ********** , ***** **** ***?
*** **** ** **** **** *** Cannon ** , ********** , ***** them ***?
***** *** ** * *** ** a *,*** **** **** ** ********* like ****. * ** *******, **** of.
********** **** **** **** * ***** ago (*** ****)*** **** **** *** ****** **** since. ***** ********** *** * ** not ****** *** **** ***** *****.
*****. ** **** **** **** *****, although *******/****** ********, ***** **** ****** the "***** ******" **** *** ************..... Time **** ****.
****** *** *** '*'****** *** *** ***** ********, ***** ****'* **** * *** of ***.
*** ****, *****'* ************ *** ******* Axis, ********* *** ******** **** ***** partners ****** *** ************, **'* **** to **** *** **** ** **** they *** **** ** *** ******* or **** ******* **** *** ********* companies **** ******** ***** ********** ************.
***********'* ***-**** "****** ***********" ************ *** incendiary *** **** ***** *** ** still **** ***** **.
* *** *** ** *** ********* side **** **** **** "****** *******" connection * ***, ***. **** ***** about *** **** **** ********* **** and ****** **** *******.
* ******* ***, * ** **** not **** *** **** **** ** different **** **** **** ***** **** integrated **** ******* *** ********* *** Tony ***** *** ***** ********.
**** *** ********* *** *** **** than ** **** * *** *** they've **** ***** *********** ***** ********* for **** **** * ****** ****** they **** ********.
** **** *** ********* **** ****** coordinating **** **** **, * **** don't ********* ***** **** ******** ****** ******* ******* ******* **** *********, ** one **** ****** *******.
* ******** *******
*) *** ****** ***** ****** *** only *** ******** ***** **** (****** considered *** ********) *** *** ****** Ship ** ********* (****** ********** ****** agnostic).
*) ***** ** ** **** ********** case ** ***** ****. *** **** length ****** ******* ************ ***** ***** target ****** ***** ** **** ********** systems.
*** ** ** ********* ******* **** would ** * ******** ******* ***** of ***** *********. *** *******, ***** Milestone ********* ** ***** *********** ** meet ***** ********* ***** **** *** (e.g. ********** ********* *******) ******* ** literally ******** ***** *******. * ** not ****** *** ******** ** ***** and *** ** ***** *** * am ****** **** *** ***** ********* in ***** ********* ********.
* ** **** *** ******** *** may ** * ****** **** **** can ** *****
- **** *** *** * ***** year *** *** ***** ******* ****** cloud *** **** *** ******* *** only *** ** ** *** ** since *** ******* ** ******** ********** in ***** ******** ** ******* ****** revenue.
*- * *** ******** **** *** was ***** ** ******** ****** ********** to **** ** **** ***** ***********. They ******* **** ****** *** ******* started ** ****** * *****.
*- **** *** *** ****** ***** sales ******** *** ******* ***** *** lost ******* ** ********** ** ******* markets *** **** **** * *** reason ******* *******.
*- **** **** ******* ***** ******, yes, *** * *** **** ********* coming ***** ***** ******** ** **** their **** *** ******* ***** ************ market ** ******* ****** *** ** 2020. **% ** **** **** ****** and * **** ******** ** ******** to *** *****. ***** ******** *** over ******* ****** ******. *** ****** have **** **-**%+.********
-* ******* ** ***** ********** **** drive **** ****** ******.
****, * ***** ***** **** ** keep ***** ******** ****-**** ******** **** might ** * **** ********** **** than ******* *** ************ ****** ********.