Canon Consolidates BriefCam Into Milestone
Less than three months after IPVM reported a crisis inside Briefcam, Canon is consolidating the video analytics specialist inside of Milestone.
We spoke with Milestone's CEO Thomas Jensen about the deal, why it is happening now, how this impacts Milestone, speculation about future combinations with fellow Canon companies Axis and Milestone, and the future of video analytics.
Executive *******
**** **** ***** * *** ** sense, ***** ********'* ******** *** *** industry ****** ** ***** ********* ****** VMSes. *******, ** ********* ************ ******, it *** *** *** ***** ********** how ******** **** *** ****** ********* while *********** *** ******* ********** ** an **** ********.
** ******* ****** *********** / ******** Briefcam ****** *********'* *** ********* ***** be ******** ***** *** *** ****** has ******* **** *** ***** **** analytics **** ******** **** ***** *** normally **** ********** ** *****, ***** analytics *** ************ ***** **** *** video ********** ********.
** *** **** ****, *********'* *** stressed *** ******** **** ******** ** remain ****, *****, **** * ******* and ******* ***********, **** ** ********* since ******** ***** **** **** ** Milestone's ******, **** ******* *******. ***** Milestone's ***** ****** ******** *** ********* of ********* ****, ** **** ******* that *** ******, **** ** *******, will ** ******** *** *** ******** their ********** **** ******** ******, **** as ******* ** *******.
*******, **** *********, ******** *** ** architecture ***** * ****** ** **** ago, ** ** **** ** ********* to *** *** **** ********* *** modernize **** *** *** *** ********* and ********. *******, ************ *** *** *** ***** ** Its ******* **** ************** ** *****.
Problems ****** ********
******** *** *** ******* ******** ******, including *** **** ***** *** ** less **** ***** ***** (*,*), ******** ********, *** ******* ***** strategic ********, ***** ** ******** ** full ****:****** ** ******** ********. **** ******** ******* ** ***** issues *** ****** ****** **** *** decision ** ******* *** ********* ***** Milestone. *******, ********* ******** ** ******* on ****.
************, *** ******* ***** **** ********'* setup / ************* *** *********** *** complex *** ******* *************, *** *** hardware ************ **** ************* ***** *****. For **** ** *** *******, ************ ***** ****** ***************** *.* ******.
Still *********** *** ***
***** *** ********* **** ******** ***** Milestone, *** *** *** ***** *********** Briefcam's *** ****** *********, *** **** share * ******* ********* ********* ** Milestone *******:
** **** ******* *** *** *********, and ** *** ****** ******, ** will **** ************ ******* *** *** leadership ***** ** ****** *** ***** structure *** *** ******. ** **** to **** **** ** ** * joint ****** ******* *** *** ********* to ****** *** **** *** ** get *** ********* **** *** ***** portfolio *** *** ********** *********** ***** forward.
**** ** ********* *** ********* *********, we *** **** *** ***** ****-****** video ********** ****** ** * ****** and ** ********* ** **** *****. Yet, **** *** ********* ********** ***** of *********, ** ****** ******* ** will ******* *** ****** ***** ******* when ** ******** **** *****.
Operating ************* *** ****** ******
*********'* *** **** *** ********* *** operating ************* ** *** **** **** and ******* *********** *** ******* ********* for *** ********* ***** *******:
*** *** ****** ******, ** **** operate ** "******** ** *****," ** independent ********* ** *** ********** ***** discuss *** **-******* ********* **** **** perspective.
** **** ************ ******** *** ******* to ** * ***** *********** *** joint **** ****** **** ******* * fully-fledged **** *******. ** ******* **** it ** **** **** ******* *** efficient ** ******* *** ****** *** actually **** *** ********* ***** ********* the ****** ************.
** *** **** **********, *** ** would ****** *** **** **** **** they **** ** *********** ** ******* in ******** ***** *** ***** ******* than ***** **** **** ***** *** is. ********* **'** ******* **** ** will ******** ** ******* ** ** for *** ****** ****** ** ** actually *** ****** **** ** *** include *** ***** ****** ** *** right ************.
Three **** *******
*** *** ******* ** ***** ***** core ******* *** *** *********** ** the *********, ********* ********** ************, ****** consolidation, *** *********** / ********** ********** strengths (********'* ********* / *********'* ***** org):
***: ** ********* ******* **** **** companies ********* **** ** *** **** in ***** ************ *** ************ ** the ********** ********** ******* ***** ********** and ***** *********. ** **** ** ensure **** ** ** *** *** emergence ** ********** ************, ******* ********, and *********, ** *******, ***** ****** more *** **** **** *** ***** surveillance *****, ** ******** **** *****'* expertise ***** *******.
***: ** ** *** *** ****** consolidating ** *** ******* ** ***** surveillance, ** ******* **** **** * software *********** ******* *** *** *********, we **** **** * **** **** complete ***** ************ ********. ******** **** the ************ **** *** *** ********* part, ** **** ** *** ****** offerings ** ***** **** **** *** the ******* ** ******* *** ********* offerings *****.
*****: *** *********** ** **** *** organizations. ** ******, ******** ** ****** in ***** ********* **** * ********** perspective, *** ********* *** * **** larger ***** ************ **** ********, ** utilizing *** ***** ******, *** ***** reps, *** *** ******* ** *** third ****.
Remaining **** ******** *********
***** ******** *** ********* **** ** their *********** ********, *** *** ******* they **** ****** **** ** ********:
**** ********* *** **** ********* *** we ** ****** ** ******** ** be **** ******** *********, ******* ********* will ***** ********* **** *****-***** ***** analytics, *** ******** **** ***** ** an ********** ***** *** ***** *** companies.
*******, ** *** ******** ****, *** testing ***** **** ******** *** ********* were *** ******* ********** *** **** relatively ******* ** *** ** / configure *************. **** ******** **** ***** be * ******** ****, *** ********* could ******** ******* **** *********** ********'* analytics **** ***** ***, *** **** seems ********, ** ***** *** ***.
No ***-**-*** / ******* ************ *******
** ****, *********'* *** ****** **** do *** ********* **** ***** ** build ******* ************, *** **** **** no ********* ** ***** ***-**-*** ********:
** ** ****** *** ***** ** say ** ** **** ****** ** build ******** ************ **** ** ******* have. ** *** **** * ******** of ******** *** ***** ** **** strong ************ **** * *** ****** technology ******** *** ** ** **** platform ** *** ******* ******. ********* has *** ***** **** ********. ** want ** **** ***** ** *** few *** **** ** ** ********* and ******* ** ******, *** **** strategy **** *** ****** *** ****** one ** **. *** ** **** no ********* ** ***** ** ***-**-*** video ************ ******** ********.
***** ***** *** ** *****, ** stated, *********'* *** ***** ******* **** bringing ********'* ********* **** *** *** / ******* ***********. *******, *** ********, as **** **** **** ********, ********* some ** *********'* ******* ******, **** could ****** ** *********** *** ******** and *********** *** ***** *** ********, i.e., ******* *** ******.
Milestone ********** **** **************, **** *****
***** ********* *** *** ********* ** a ***** *********** *** *** *********, Milestone *** ********* ********* **** ******** is ***** **** ***** **. ******** Brifcam **** ***** ******** ******:
[**** ***] ****** **** *** ************* of *** ********** ************** **** ** are ********** ***** ***. **** ** important *** ** ** **** ** execute **** ******** ****** **** *********** building ********** ************* ********** **** *** technology ***** ***** ***.
*** ****, ************ *** *** *** ***** ** Its ******* **** ************** ** *****.
Consolidation ****** *** ********
********* **** **** *** *** ************* of *** ******** *** *** *********** of *** ********* ** ** *********** to ******* ***** "**** *****" ** the ****** *** ****** ********:
** **** ******* ** *** **** two ***** **** *** ************* ** the ******** **** ** **** ****, and **** ** ********* **** *** strategic ******** ** ** ****** ************. We *** *** **** **** ** video ********* *** ** ***** **********, the ****** ******* *** ******* ******, and *** ******* ******* *** ********** increasingly. *** **, **** ** *** right **** ** **** *** **** share ** **** ************* *** ***** stronger **** **** ***********.
Addressing *********** ** ********* ***** ***** *********
***** *** ***** ******* **** ******* physical ******** ********* (*******, ****, ********, Milestone) *** ** ********** ********* ******** and *********, *********'* *** **** ** is ********* ** ********* ** ********* any ** *** ***** ********* ** the ********* ** ****** ** *** into *** ****-************. ** *******:
* ***** ** **** *** ***** full, *** * ***** **** ** see *** *** *** ***** ****** is *********, ** ** ********* ** a **** *** ******* **** ** very ********* **** **** *** *********** on-prem ********* **. **, * ***** it ***** ** ******** ********* ** start **** *********** ** **** *********.
** ****** ***** ****** **** ***********, it ** ******* **** *****'* ********** the *********** ** ** **** ********. The ***** ******** **** ** ** to ******* ******* ** ****** ** our *********, ** ****** **** ** give *** **** ******** ********** ** our ********* **** ** *** *****, and **** **** **** ******* **** cameras ** ******* ** ****** ******* modules ** ****** ******* ******** ** evidence **********, *** ** *****. *** approach *** ****** **** **** ** can *** ** *** **** ** every ****** **** ** *** *********.
****, ********* ** **** ************, ********* emphasized ******* ** ***** ** **** platform *** **** *********:
** ** ** ***** ***********, "*** don't ** **** *** **** *** Milestone ********?" ****, ** ********** ******** from *** **** ******** **********, ***** is * **** ********* *** *** strategy. ** *** **** **** **** the **** ** **** ******* ** years ***, *******, ** ******** ** collaborate ******* **** **** *** ***** camera ************* *** *****.
*** ** ** ********** ******* ******** and ********* ****** ** **** ***** speculating *** ******** **** ******.
**** **** ** **** **** **** Axis, **** ******** **** *** **** to ** **** ** ******** **** Milestone. ******, **** *** ********* *** competing **** **** **** ****** ********** *** *** ***-**-*** ********.
Briefcam's *** *****
********'* ***'* ********* *** ******** ********* than *********'*. ****** **** ********** **** platform, ******** ********** ******** "*******" *** to "***** * ******** ***** ************ offering ** *** ******", ** *** excerpt **** *** ******** *** ***** below *****:
*******
***** **** **** ***** *****, ***** Briefcam's ******** *** *** ******** ******, the ********* **** *** *** ********* their **** ******* *** ********** *** importance ** ***** **** *********. **** believes **** **** *** ********* ********'* analytics ****** **** *********'* *** ** the **** **** ** ** ***** negatively ****** **** ** ********'* ****** customers, *** *** **** *********'* ***********.
*******, ** ******* **** **** ** gradually ****, *** ** ****** ** begin ***** ****************** *** *** ******** *** ******** ******** ** *** container-based ************. *******, * ******** ******* of **** ** ****. *********'* ********** could ****** ** ***** ****, *** the ******* *********** *******, *** ** / **** ****, ** **** ******* Briefcam/Milestone's ******* ******** / *********** ** the ******.
** *** ******** ****, ********'* ********* should *** **** **** ****** / secure ***** *********'* *********, ***** ** totality *** **** **** ****** *** has *** ***** ******** ****** **** the **** *** ***** ***, ****** how **** *** *** ********* ***** strategically *** ********* ***** ********* ****** to ** ****.
** ****, *********'* *** ****** **** do *** ********* **** ***** ** build ******* ************, *** **** **** no ********* ** ***** ***-**-*** ********
** **** ** ****** ****, **'* just ***** ** **** ******** **** more. ** **** ***** **** **** to **** ****** **** ******** ** not ***** ** **** * ***** dominant ******** ** *** ********* ***** as ** *********** ********, *** *** most ****** **** ** ******* ** to **** ** ****** ********** **** Milestone.
******** *** **** ****** ********** ************, but **** ****** **** ** ** more ******* *******, ***.
*** ***** *********** *** *** **** the ****** **** *********** **** ********'* long **** ************, *** **** **** shows **** *** ****** ********** *** correct.
*'* **** ******* ** *** **** Genetec **** ***** *********. ****'** ****** burned * ****** ** ***** *** by ****** ** ******* ** **** other *********. * ***** **** **** a ****** ******** **** **** *** use ** * ************** ** *** market, *** * ******* ********.
*** ***** *********** *** *** **** the ****** **** *********** **** ********'* long **** ************, *** **** **** shows **** *** ****** ********** *** correct.
*** *******, ******,***** ******** ******** * ***** ***. * *** ******* *** ********* or ******** ***** ***** ******* ****, but *** ***** ** ***** * while ** **** ** ******** ******* right.
***, *** ******* *** ******, ****'** owned **** *** ********* *** **** nine ***** (**** *** ****** ** ********* ********** ********* ** ****).
****, * ***** **** **** *** Milestone **** **** ****** **** ****** enough ************* **** *** ***** ***** either *** *** ********* **** ** keeping **** ********. ******** *** *** a **** ********** **** *** ***** and **** **** **** **** ******** for ***** ***** ******* ************, *** I ***'* ***** **** **** **** regarded ** ****** ****** ** ******* enough ** **** ***** ************ * very ********* **** **** ***** ** the **** *** ** **** *** Milestone.
********* **** ***** ****, *** ***** summary *********, ***** * ***** *** integration **** ******** **** *** ** event ********* ********, ***** *** *** let *** ********* *** **** ** its *** *** **** **** ****** and ***** ***** **** * *** or ***** ********** ********.
****, * **** ********* ** ******* these ******** ** **** * **** "you **** ** ******* ** ***". A ****** ***** ***** **** ** needed *** ** ***** ** *********** and *** ***** *** **** **** product *** ** ****. ********* ******* has * ****** ***** ***** *****, far ****** **** **** ******** (** most ***** ********* *********) ***** ******* building ** ***** ***.
***** **** ** ** ******** ****, this *** **** ******** ** *** sense **** ***** ********, **** *******, may **** ***** ******** ***** *********** Briefcam ** * **** *** **** the "**********" ***** ****** ****** ** swing *** ******** **** **** *******. Might ** **** **** **** ********** like **** *********** ******* ***** ** going ** ** ****** ******** ** the ****** ** **** *****.
********* ******** ** ********* ** * rival *** *******, ***** **** ** friction. ***** ***** **** ** ******** is ** *** ******* ** ********* regardless ** ***** "****". **** ** much ********* **** ***** "*******" ***** Canon. *** ********* *** ******* ***.
**** ** **** ********* **** ***** "cousins" ***** *****. *** ********* *** married ***.
********* ******* *** ******? * *** what *** *** ******...
*** ***** **** **** ** *********** is *** **** ******* / ********* Milestone *** ******* **/**** **** **** deeply *********. **** ***** ****** *** potential ****.
*'* **** ******** **** ****'* **** it *** **** ****. ** ***** be * *** **** ** **** marketshare **** ******** ** ** ******** "head ** ****". * **** ******* only ****** ******** **** ******** *** boasting ***** ***** *********. ***** **** a **** *** ********* *** *** a "***** ** ** *** ***" with *******.
**** *********** **** ******** ** ** analytic "**** ** ****".
******** ** * **** ******* ** how *** ****** *** ******* ** combine **** ********* *** ***. *** the ***** ********, **** ******* *** Rhombus, **** ********.
**** ** * ******* *** ********. They **** ****** ****** *** '****' card. ** ******. *******, *******, *** the ****** *** *** ********=*********. ***** should *** ***** *********** *** ******** substantially (**%) ******* *** *********** **** fight **** ******* $$ ***** ** BriefStone. **** ** *** ********** ** add-on ** *********. ***-*** **** ********.
*** ***** *********** *** ******** ************* (80%) ******* *** *********** **** ***** hard ******* $$ ***** ** **********
***** ** **** **? **'** ********* criticisms ** ******** ** **** ******, but **'* *** ** ** *****'* a **** **** ** ***** ************. Genetec *** ******* **** *** ******* with ********, ** *** ** **** go ** *** ***** ** ********? We *********, ** *** ****, *******, and ******* ** *************, ******? ******* to **** **** ****** *******.
*** *******, ****** *** ** ******** alternative, *** ** ********* *** *** sold *** ** *****.*** -*****.*** ******** ******
******* *** ********** **** ****** ** challenge ******** ********, *** **** **** some *********, ***. *** **** *** lacking ****** ********* *** ******** ** really ***** * ********** ******.
***** *** * ****** ** ***** options ** *** ******, *.*. ******* tech ** ****** **. ****** ** quite ******** ******* **** *****'* ***** Konica *******.
**** ** * ****** *** *** Irisity, *** *** **** ***** * rebirth. **** *** ****** *** *****.
********* *** ******** **** ******* ****** to **** *** **'* *** * 1-2 **** ******* *** * *-* year ******* ** **** *** ******** the ********** ** *** **** **** the ***.
**, *'** ****, *** **** **** equate ** * ****** *** *** Irisity ************? **** *** ***** **** they ****? * *****'* **** **** from ****, *** ***** *'* ******* it.
***, ** *** * **** **** Irisity's *** ********* (*** ********* ****** we **** **** ****), *** **'** do * **** **** ****, ********* about *******'* ******* **** ********* ********.
*** ***** ********* ****** **** ******** to ****** **** **** ***** *********, and ******** ***** ******, ******, *** summaries **** * ****** ******** **** would ******* ***** *** *********** ******. And *** *** ******* ** ****** independent *** ****** *** ****** *****, it ****** ******* ****** ******* ******** capabilities *** *** ***** **** **** sort ** ********** ******* ******* **** brings *** *********** **** **** ***** to *** *** *********. ** ********** touch ** ************ *** ******** ***** be ** ******* *** ******* **** the *** ********** ************ *************, ***** they ******* ******* ******** ********, ******* customization ** *** ******* ** ** generated ** *** ******** ** **** as ******** *** **** **** ****** that *** ** ********* ** *** non-milestone *********.
*** *** *** ******* ** ****** independent *** ****** *** ****** *****, it ****** ******* ****** ******* ******** capabilities *** *** ***** **** **** sort ** ********** ******* ******* **** brings *** *********** **** **** *****
*************, *** * ** **** ********** in ** ****** ******* **** ... do *** **** ************ **** **** lead ** ******* ********** *** *** company ***** ********?
**** *** ** * ****** ****** if **** *** ****** *** *** to ** **********. **’* * ***** and ****** ********* ** ************ *** they **** ** **** ********** **** by ****** ** ** *** ********** solution.
******* = **********. ******* *********** **** not **** ****. ***** ** *** been ******* *** **** ****** *** a **** ****. ***** ***** ** an ******* ***** ****-******** ****** *****’* seem ** **** ** ***** ** success.
**** ** ******** ** **** ******** in *** ***-**-*** ***** ***** ******** leverages *** ************ ** ****** **** the *** ***-**-*** ****.
*** ******** **** ******* **** ********** and *****. *** *** ** ******* is ********* **** *** ******** *****. The ******* **** **** **** *********** across ****, ***** (**** ******) *** hybrid ************* **** ***** ***** ****, increase *********** *** ****** **** ********** solutions ****** ********** **** *** ********. It’s ** ****** ***** ***** *********, AI ** *********** **********. **’* *** about ******** *** ******** **** ****** the ******** ******* ** ***** *** at *** ***** ***** ***** (**+**).
**** ****** ** ** * ******* move ** *** ********: *******'* *********** of **********. ** ******* **** **** Canon *** ******* *** ******** * strategy ** ***** **** *************, *********-********** VMS *********.
*******, *'* ******* ***** *** *********'* perspective ** *** ***** *** ********* compare.
** *** ***** *** *********** ** Briefcam **** ********* *** ********* ******** is * ******** ******* ** *******'* acquisition ** ********** ** ****** * unified *** ***********?
** *** ****** ***** *** ******* to ****** ***** *********?
******* ** *******'* *********** ** **********
**'* * **** ***** / ********.
**'** ******* *** ** ******* ** ask *** * **** ** ******* how **** *** *********** ***** ********* in **** *** *** **** ****** impacts ****.
[******:******* ****** ** *** ***** ********* Strategy]
*** **********, * ***'* *** / hear **** **** ******* ***** ***** analytics, ** * ************ ******** *******, ****** *****, ***** ********* ** not ****** ** ***.
* **** ******* ** "**** **** security ********" ** *** ****** ** that *****, ***** ******* *** ** to***** ******* ******** ****, ***** ********* ****, ***** ********* is **** *** ****** ** *** long ****:
******** **** ***** ***** *** ***** ********* ****:
** ***** *** **** ******** ** on ***** ******* ** ********** **** it ***** **** *********. ***** **** does *** ****** *** **** *** they *** *********** ** ***** *** so ** **** *** **** ** can ***** *** ******.
********** ** * **** ******* ** Genetec ** **** ***** *** ********. I **** **** ****** ****** ** BriefCam **** **** *** **** * competitive ********* **** ********.
*** ******* ***** **** ********** ** how *********** ***** ********* *** ******** within ***** **********. ***** ***** ********* have **** ****** *** *** **+ years, *** **** *** ***** **** been * ***** ***** ** ************ that ***** ********* **** ** *****-** to *** / ******* ****** **** a ***** ***-** ** ******** ******.