Briefcam Buys Frost Award*By John Honovich, Published on Jun 20, 2019
Frost 'awards' are well-known and widely disrespected. Now Briefcam is touting their win.
The way it has worked for many years is that Frost gives companies awards for 'free' and then tells the 'winner' that they cannot tell people about it unless they pay Frost, making the award invisible and virtually meaningless unless the 'winner' pays up. Moreover, the 'awards' are based on vague categories and negligible 'research'.
Briefcam CMO Stephanie Weagle confirmed to IPVM they followed the standard Frost process:
BriefCam is not a Frost & Sullivan customer, nor did we pay for the award.
BriefCam was notified that we had won the award back in late April. BriefCam purchased the re-print rights of the summary doc (which you downloaded), enabling BriefCam to share the content, and excerpts of the content in print and digitally. [emphasis added]
To the contrary, as one CEO discovered about his Frost 'award':
paying for an award creates a perverse incentive for all parties involved in such a transaction, especially the company offering the awards.
I was then assured that the payment is not for the award itself, but rather for the right to ‘license the copyright’ to the award. What that turns out to mean in practice, however, is that you are not allowed to mention that you won the award if you do not pay for it. (The value of an award is mainly to serve as a third-party validation of the value-add or contribution of a company or person, and so not being able to mention or publicise an award basically renders it meaningless.)
The award Briefcam 'won' is the:
FROST & SULLIVAN BEST PRACTICES AWARD SURVEILLANCE ANALYTICS SOLUTIONS - NORTH AMERICA Technology Innovation 2019
The vagueness of the award ('best practices', 'solutions', 'innovation') is reflected in the award report that Briefcam 'purchased the re-print rights'.
As another Frost 'winner', though, observed:
Justifications include that the awards are “research-based”, and that the research costs money, but I can confirm that, at least in my own case, the research consisted of public domain material obtained from a single article written by ourselves. [emphasis added]
The Briefcam report is similarly public domain material, though, given the vagueness of the award, Frost could make a case for anyone winning it.
Because winners need to pay Frost to tell people they won, it is inherently impossible to know who actually wins. Few video surveillance companies actually 'buy' though, that is clear just from the lack of public announcements.
It is surprising that Briefcam, now a Canon company and sister to Axis and Milestone, would do this. Evidently, Axis or Milestone are either not good enough to win these awards or sensible enough not to pay.
Nonetheless, Briefcam's CMO declared that Briefcam is "honored to receive this prestigious award."