Briefcam New Outsider CEO Promises Exponential Growth

Author: Brian Karas, Published on Jul 31, 2017

Briefcam is now nearly a decade old, having raised over $20 million, to improve investigations and review of video. The company has remained a niche player.

Now, the company has a new CEO, Trevor Matz, from outside the security industry, who has plans to grow the company into new areas/markets.

IPVM spoke with Briefcam's CEO about his plans for the company. In this report, we analyze his perspective on Briefcam, and their challenges in the security market.

******** ** *** ****** * ****** ***, ****** ****** **** $20 *******, ** ******* ************** *** ****** ** *****. *** company *** ******** * ***** ******.

***, *** ******* *** * *** ***,****** ****, **** ******* *** ******** ********, *** *** ***** ** grow *** ******* **** *** *****/*******.

**** ***** **** ********'* *** ***** *** ***** *** *** company. ** **** ******, ** ******* *** *********** ** ********, and ***** ********** ** *** ******** ******.

[***************]

CEO **********

*** *** ***,****** ****, *** ****** ** * ******* ** **** *********, **** recently ** *** ** ****-********** ********** ***************, ***** *** **** ** ******* ****. ** *** *********** ** ********'* *******, *** **** ** had **** ******** ******** *** * ****** ** ***** ** the ******* ********* ** **** ** *** ******** ******.

Briefcam **********

*** ******* ******** ** ****, **** ~$*.** *** ** *******, to ****** * "***** ********" ********, ******** ** ***** ***** to ******* ****** ******** ***** *** **** ******* ******. *** company *** ****** **** $***, **** ******** ******* ******, ****** on ********** ******* ** * ** *** **** **** ***** (2013, ****, *** ****). *** ** ******** ** ********'* *******, see *********** ***** ******** **************.

Briefcam *** *** ****

***** *** **** *** ******* **** ********* ** ********'* ******** to ********* * **** ** *** *******. ***** ** ** is ****** ******** ** *** ** *********** ** ****** "********** not", ****** ***** ** ***** *** ******** ** ******.

Funding ***** ********

******** **** ** ******* ********** ***** ** ******* ******, ********* expected ** ****** **** ****/***** ****.

Revenue *** ******

*** ******* ***** *** ******** ******* ****, *** **** **** expected **** **% ****** ** **** *** ***% ****** ** 2018, *** **** ******** ** **** **** *** ********* ** the **, ***** **** ***** ** ***** ********* ******. ***** the ******* **** ** *** ******* (~** *********), *** ***** niche *******, ** ***** ******** ******* ** ** ***** $*** USD.

Exponential ****** *******

"************* ******* *** ******* **** *** **** *** *****" ** the ****** ****. **** ** **** ****** ** ******** ** come **** ******* *** *** ********, *** ******** ****** ***** in *** **, **** *** *** **** ******* ************. *** company ** ******** **:

******** * *** **** ************* ***** ********* ******** ********** *** needs ** * **** ******* ** ******* *** *** *****

30% ********* ****** *******

*** ******* *********** ***** **** ~** ********* ***, ** ~** employees ** *** *** ** ****. **** ***** ***** *** completed, ~**% ** *** ********* **** ** ** *******/*********** *********.

Integration **********

****** ************* ******* ********** ********, **** **** **** ************ **** ****. **** ******** ***** who **** ** *** ********'* ******** ****** **** ***** *** client ** ********'* *** ********* ** ***** *********. ******** ********* generally ****** ** ******** *** ****** ** ********** **** **** with, *** ****** ** ****** ******* *** ********** *** ** the *******.

** ********** *** ************, *** ******* **** ****** "** *** not ********* ******** ** *********** **** *** ***-*** ****** ***’*." This ********* ***** ** ***** **** **** ** *** ****** to ****** *****-*** ******* ** **** ** ***** ****** ********, though * *****-***** ******** ***** ***** **** ** ****** ***** customers ******* ********* * ****** ***********.

Briefcam **********

******** ***** ******** **********:

  • *** ******* *** *** ** **** ** **** ** * purely *****-***** *******. **** *** ***** **** **** ***** ***** consider ** ***** ***********, ******** ***** ****** ** *** *** for ******* *****. *** ************* ** ************ ***** **** ********* need ** **** ***** *** ******** ****** **** *** ******** how ******** **** ******* ** ***** ***********. *** ******** ** the *** *** *****, ***** **** ********'* ******* ****** ******* value ***** *** ******* ******** ****** ** **********, ***** *** encourage ********* ** *** *** ********* ***** ***** ***** ****** is ** *** *******.
  • ********** ****** **** ******* *** ******** ********, ** ********'* *** has, ***** **** *** ******** ** **** ******* ****** **** take **** ** ***** ********** *** *******. **** **** **** progress ** *******, ** ** ****** ***** ****** ******* ** doing ******** ** *** ******** ********.
  • ********'* ******* *** **** ****** ********, ****** **** *** ******* their ****-**** ***** ******** ** ***** ****, *** ******* **** of ***** ******* ****** ******** **** **** ****. **** ***** it **** ** ****** *** ******** ** *** ******* ****** putting * *** ** ********* **** *********** ** *** *** features/products ** ******.
  • ********'* *** ** ***** ** ******, ***** *** **** ** the ******* ** ** ******. ** ** ********* *** * CEO ** ** ***** ********, *** ****** ****** ****** * company **** ** ** ******* ****** *** *****. *** *********** is ******** ***** ** ******, ***** *** ***** ****** *** disruptive, ** ****** *** ******* ** *** **, ***** ***** be **** **** ****** *** **********.

Briefcam *******

********* ***** *** ** **** ********* *** *********** *** *********. Though ******** *** *** ******** *** ******* ******** **** *** have ***** ***, ***** ***** ** **** ********** *** ********* video ********/******. ******** ** **** ******** *** ******* ** *** capabilities ** ***** ********, *** ******** ** **** ****** ** take ********* ** ****, **** ** ***** *******, *** ** terms ** ********** ********* *********. ** ******** *** *** *** resources **** **** ** ******* *** *******, *** **** ***** team, **** *** ** **** ** **** ***** *********** ****** objectives.

Comments (28)

*** ***** *********.

*** ***** **** ** **** "***** ** *** *************!" **** they **** ** "***** ** ************* ** *******".

**** ******* **** ****** *** ************ ******* *** ****/****** ** hard ** *********.

*******, **** ***.

"****** ******** *** *** ******** *** ******* ******** **** *** have ***** ***"

******** **** **** * ***** ******* *** ********** "**** *********" licensing *** *******, **** ******** ********** ** *** ****-*** ********. They **** ***** ** **** ** ****** *** **** ****** and ***** *** (*** **** *** *** ** ** * cheap *******, *** ***** ****** ***** ********) ******* ** ***** minimum ******* ********* ******. ** ** **** ** ******** * small **** ** ***** ** ******* ** *** ******** **** their ******* ******** ****** ***** ** ** **** ****** **** that, ***** ****** *** ***** ** *** ******* ** ***-**** level, *** ******** *** *** "****" ******.

**** ** **** * *****... * ***** ** ***** ******... Briefcam **** ***** ****** ****** **** ** **...

***** **** **********. **** ******** ***** ******* ** ******** * while ***.

*****://***.*******.***/*****?*=*-*********

*****://***.*******.***/*****?*=-**********

"**** ******** ********** ** *** ****-*** ********. **** **** ***** be **** ** ****** *** **** ****** *** ***** ***"

* ***** *** ****** ***** *** **** **** ** **** version ** ********, ***** ** ******** *** *** **** ** project.

* *** ******* ***** *** **** ******** *******

***** ******** *** ******* *** ****; **** **** ******** ********/****/*********;

*****://**.*********.***/****/**************#*******

******, ***** **** ******** **** **** ***** *******; *** ****://***.*********.***/********/**********/***************.***

*** **** ******** ******* ***** ** ********* ** ***** *** platforms ** ****. ** ***** ***, ******* ***** ************ ** will ****** *** ******* ** **** *** **** ** ****** in *** ******** ** * *******.

* ********** *** * *** ** ********. **'* * ***** analytic, ****'* **** ** *** *** ********* ********* *** ********* a ***'* ***** ** ***** ** *******. * ******* **** into ******* *** ***** *** **** ******* ***** *** ****** LP ********. ******** ** **** ** *******, **** ****** ********** well *** ** *** ***, **** ****** * ***** *** my ******* **** **. ** ** ******* ** **** **** to *******, **** **** ** ***** ***** ******* ********* *** competitive ******* ** ***** ********* *** *****.

#*, **** ********!

******** ** **** ** *******, **** ****** ********** **** *** of *** ***

* ******* ****. * *********** ******* * *** *** **** is **** **** *** * ******** ********* **** ***** ** be **** **********, ********* **********, ********** *************, ***.

** ** *** *** **** **** **** ** ***** ****** work ************ ****** ** ** ***** ***** *** **** ******* innovation *** *** *** ** ******* *** *** *** ******* are **** *** **********, **** ***-*** *** ***** ** ****, develop *** ******* **********.

** ** *** *** **** **** **** ** ***** ****** work ************ ******

*** ******* **** ** "*** *****", ***** ********* *** ****** buy/install/manage ********* ***-***. *** **** * ******* ** ********* *** party ******** ***** *** **** ***** ** ******* ***** ********* to **** *** *** ******** *** ****** *** *******, *** an *****/****** ***** *** *****.

******** ***** ** **** **** ********** ** * ***** ***** they *** *** **** ** **** ******* ***** ******, *** the ********** *****.

**#* ** **** **** *** **** *****. ********* **** *** demo *** *** ******** *** **** ** ** ***** **** to *** ***** **** ***'* ******* *** ****. ** ***** be *** **** ********** **** ****** *******.

** ******** ***** ******* **** *** *** ******** ** * feature? * ****** ***'* ******* :)

** *** ***********, ******** ***** ** ** *********** *********** ****** for * ****** *** / ***** ************ ****** **** ***** 'plug' ** **.

**** *** ******* ***** ********** **** *** ****** **** ** the ******** * **** **** ** ** ***** ********** ******* which ****** *** ** **** ** *** ***** *****.

** **** ***** ***** *********, ***** ***** ** ******** ***** almost ********* ****** *** ***** ****.

** *** '***** **********', **********'* ******* ****************?

** ******* **** ********* ***** ** ** **** ** ********'* software?

******* ******** *** ****** *** ******* ******** ** *** ******* the **** ** ****** ***** *** ****** **.

*** *** ****** / **** **** *** ******** ****** ** ACC ** ** *** **** ** *** ******** ******** *** that?

******** ****** ******** ** *** ****** *** ******** *** *******/******** video. *** *** ******** ********* ** *** *** ********.

*** *** ******** ********* ** *** *** ********.

****'********* ********** **** ***. ****** ** ****** ******* ** * drawback.

**** ****** *** ** ** ** ********* *** ****** ** not. *** ******* ** *** *** ******** **** *** ******.

**** *** *** ******** ********** ******, ** *** *** ** Avigilon ********** ****** ****** ** ** ** ****** ***?

** ******, ** ** ****** ***.

**************, ***** **** ***** ************ *************** ****** *** ****** ***** surveillance ******, *** ** ****** ** ***** ******* *** ********* functions.

* **** ****** ****** ** ** **** ***** **** *** about *** ********* *** ***** *******. * **** **** **** customers **** **** ********** ** *** ******** ********* *** * have ****** **** ********** ** *** **** ********** ** *** interface. * ***'* **** ****** *** ** **** **** ********** and *************.

****, *** **** ** *** '***** ********** **** ***'. * **** ****** *** *****. ***'* you **** ** **** *** ***** **?

****** **** ******* ******** ****** ** ******* ********* * ****** with ******* **** **** **** *** ********** ** **** *********.

* ***** *** **** ** ***** *** ******** ** ** "exponential" ** **** **** ** **** **** **** ******* ** well.

**** *** ******** ******* ***'* ****** **** **** ******.

********* ****** ***** *** ****** **** ****** *** *** * premium *** ****** **** ******.

**** **** *** ********** ** **** *********.

*** ********** ** ********* ****** **% ** *** ****.

**** **** ** ******** *** *****. ********* ****** ** **** as **** *************** **** * ****** ******. ****'* *** ******** does *** **** *** '******' ** ***** **** ***** ** one ****** *** ****** ** ******* ******, *** ********** ****** in * ***** ******, *** ****** ************* ** * *** client, *** **** ** * *** ******, ***.

*** **** ** *** ** ******** ****** - *** **** that ******** ********** ********** **** **** ***** ** * ***** ******* *** their ******** *** ***** ******.

***** *** *** **** ** ** **** ** **** ***********.

""*** **** **** ******** ********** ********** **** **** ***** ** * ***** ******* *** their ******** *** ***** ******.""

***** ** **** **** ****. **** **** * ******** **/**+ (autonomous) *** **/**+ (********** ** ****** ******* ***).

** ****** *** ****** ***** *** ** ****** *** ****** streams **** ****.

************* (******/*****) ****** ****** ** ******* **** *** **** ** work **** ***** ******* ********* **** *** **** ** **** in *** ****** ** *** ************* *******.

****** ******** ******** ** **** ************ ****** *** ** ******, since ** ** ********** ** ***** ******** ***.

*************, **** ** *** **** *** ******* ***** ****** ** benefit **** *** ******** ** **** *** ** *** *** EP ******, ***** ** *** ******** (****** *** **** ***** projects???).

**** ** * ***** ******** *** *** ******** ** **** product ** **** **** ************ *******. ****** *** **** *** BRIEFCAM **** *** ******* ******* ********** ****** ***** ***. ******** video ******* ****** ** ********* ** ******** ****** ** ******. Of ******, *** *** ****** ******* *** ** *** *** EP, *** **** ******* *** *****.

**********, * **** *** ********** **** *** ******* ** **** adapted ** ******* ******/ ************* ******, *** **** ** ** much **** ********* ** **** **** ***** ** ***** ** large **** ************ ******** (**** ** ** **** ******* ** win **** ******** **** ********).

**** ****, ** ** * ********** ***** ********* *******.

*** ************ **** *** ******* ** *** ********** ** *** information *** ********* *******. *** ***** ******** ** ********* ** a ****** ******-*****. *** *** *** ******* *** **** **** on *** ******** ** ****** * ** ****** *. *****-****** processing ***** ** ********** *** *************!

** *** ***********, ******** ***** ** ** *********** *********** ****** for * ****** *** / ***** ************ ****** **** ***** 'plug' ** **.

* ******* *** ***** *** **** *** *** ******* ***** want *** **** *** *** ******* ;)

***...*** *** *** **** ******** ** "********** *** [*** ****]" but **** * **** *****..."****!" **, *** **** ****** ******* a *** ** ** ******....** *** **.

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