Briefcam New Outsider CEO Promises Exponential Growth

By: Brian Karas, Published on Jul 31, 2017

Briefcam is now nearly a decade old, having raised over $20 million, to improve investigations and review of video. The company has remained a niche player.

Now, the company has a new CEO, Trevor Matz, from outside the security industry, who has plans to grow the company into new areas/markets.

IPVM spoke with Briefcam's CEO about his plans for the company. In this report, we analyze his perspective on Briefcam, and their challenges in the security market.

******** ** *** ****** a ****** ***, ****** raised **** $** *******, to ******* ************** *** review ** *****. *** company *** ******** * niche ******.

***, *** ******* *** a *** ***,****** ****, **** ******* *** security ********, *** *** plans ** **** *** company **** *** *****/*******.

**** ***** **** ********'* CEO ***** *** ***** for *** *******. ** this ******, ** ******* his *********** ** ********, and ***** ********** ** the ******** ******.

[***************]

CEO **********

*** *** ***,****** ****, *** ****** ** a ******* ** **** companies, **** ******** ** CEO ** ****-********** ********** company********, ***** *** **** in ******* ****. ** *** *********** to ********'* *******, *** said ** *** **** watching ******** *** * number ** ***** ** the ******* ********* ** grow ** *** ******** market.

Briefcam **********

*** ******* ******** ** 2009, **** ~$*.** *** in *******, ** ****** a "***** ********" ********, designed ** ***** ***** to ******* ****** ******** video *** **** ******* events. *** ******* *** raised **** $***, **** multiple ******* ******, ****** on ********** ******* ** 3 ** *** **** four ***** (****, ****, and ****). *** ** overview ** ********'* *******, see *********** ***** ******** **************.

Briefcam *** *** ****

***** *** **** *** brought **** ********* ** Briefcam's ******** ** ********* a **** ** *** company. ***** ** ** is ****** ******** ** for ** *********** ** stated "********** ***", ****** plans ** ***** *** products ** ******.

Funding ***** ********

******** **** ** ******* additional ***** ** ******* growth, ********* ******** ** happen **** ****/***** ****.

Revenue *** ******

*** ******* ***** *** disclose ******* ****, *** said **** ******** **** 80% ****** ** **** and ***% ****** ** 2018, *** **** ******** of **** **** *** customers ** *** **, which **** ***** ** their ********* ******. ***** the ******* **** ** the ******* (~** *********), and ***** ***** *******, we ***** ******** ******* to ** ***** $*** USD.

Exponential ****** *******

"************* ******* *** ******* over *** **** *** years" ** *** ****** goal. **** ** **** growth ** ******** ** come **** ******* *** new ********, *** ******** larger ***** ** *** US, **** *** *** East ******* ************. *** company ** ******** **:

******** * *** **** comprehensive ***** ********* ******** addressing *** ***** ** a **** ******* ** markets *** *** *****

30% ********* ****** *******

*** ******* *********** ***** from ~** ********* ***, to ~** ********* ** the *** ** ****. When ***** ***** *** completed, ~**% ** *** employees **** ** ** product/engineering *********.

Integration **********

****** ************* ******* ********** ********, **** **** **** integrations **** ****. **** requires ***** *** **** to *** ********'* ******** switch **** ***** *** client ** ********'* *** interface ** ***** *********. Security ********* ********* ****** to ******** *** ****** of ********** **** **** with, *** ****** ** switch ******* *** ********** use ** *** *******.

** ********** *** ************, the ******* **** ****** "We *** *** ********* planning ** *********** **** the ***-*** ****** ***’*." This ********* ***** ** clear **** **** ** not ****** ** ****** lower-end ******* ** **** of ***** ****** ********, though * *****-***** ******** could ***** **** ** target ***** ********* ******* requiring * ****** ***********.

Briefcam **********

******** ***** ******** **********:

  • *** ******* *** *** be **** ** **** in * ****** *****-***** fashion. **** *** ***** with **** ***** ***** consider ** ***** ***********, Briefcam ***** ****** ** the *** *** ******* video. *** ************* ** integrations ***** **** ********* need ** **** ***** VMS ******** ****** **** can ******** *** ******** will ******* ** ***** environment. *** ******** ** the *** *** *****, means **** ********'* ******* cannot ******* ***** ***** the ******* ******** ****** is **********, ***** *** encourage ********* ** *** off ********* ***** ***** their ****** ** ** and *******.
  • ********** ****** **** ******* the ******** ********, ** Briefcam's *** ***, ***** find *** ******** ** have ******* ****** **** take **** ** ***** understand *** *******. **** will **** ******** ** general, ** ** ****** these ****** ******* ** doing ******** ** *** security ********.
  • ********'* ******* *** **** fairly ********, ****** **** did ******* ***** ****-**** alert ******** ** ***** 2017, *** ******* **** of ***** ******* ****** releases **** **** ****. This ***** ** **** to ****** *** ******** in *** ******* ****** putting * *** ** resources **** *********** ** get *** ********/******** ** market.
  • ********'* *** ** ***** in ******, ***** *** core ** *** ******* is ** ******. ** is ********* *** * CEO ** ** ***** involved, *** ****** ****** within * ******* **** he ** ******* ****** the *****. *** *********** is ******** ***** ** Israel, ***** *** ***** costly *** **********, ** moving *** ******* ** the **, ***** ***** be **** **** ****** and **********.

Briefcam *******

********* ***** *** ** time ********* *** *********** for *********. ****** ******** has *** ******** *** massive ******** **** *** have ***** ***, ***** brand ** **** ********** for ********* ***** ********/******. Advances ** **** ******** are ******* ** *** capabilities ** ***** ********, and ******** ** **** poised ** **** ********* of ****, **** ** their *******, *** ** terms ** ********** ********* investors. ** ******** *** get *** ********* **** need ** ******* *** product, *** **** ***** team, **** *** ** able ** **** ***** exponential ****** **********.

Comments (29)

*** ***** *********.

*** ***** **** ** told "***** ** *** opportunities!" **** **** **** is "***** ** ************* to *******".

**** ******* **** ****** all ************ ******* *** risk/reward ** **** ** calculate.

*******, **** ***.

"****** ******** *** *** achieved *** ******* ******** they *** **** ***** for"

******** **** **** * great ******* *** ********** "cost *********" ********* *** channel, **** ******** ********** in *** ****-*** ********. They **** ***** ** able ** ****** *** mass ****** *** ***** end (*** **** *** end ** ** * cheap *******, *** ***** camera ***** ********) ******* of ***** ******* ******* licensing ******. ** ** hard ** ******** * small **** ** ***** 20 ******* ** *** briefcam **** ***** ******* licensed ****** ***** ** so **** ****** **** that, ***** ****** *** price ** *** ******* to ***-**** *****, *** suitable *** *** "****" market.

**** ** **** * think... * ***** ** wrong ******... ******** **** their ****** ****** **** we **...

***** **** **********. **** launched ***** ******* ** consumer * ***** ***.

*****://***.*******.***/*****?*=*-*********

*****://***.*******.***/*****?*=-**********

"**** ******** ********** ** the ****-*** ********. **** will ***** ** **** to ****** *** **** market *** ***** ***"

* ***** *** ****** clear *** **** **** is **** ******* ** Briefcam, ***** ** ******** for *** **** ** project.

* *** ******* ***** the **** ******** *******

***** ******** *** ******* for ****; **** **** probably ********/****/*********;

*****://**.*********.***/****/**************#*******

******, ***** **** ******** dont **** ***** *******; see ****://***.*********.***/********/**********/***************.***

*** **** ******** ******* needs ** ********* ** other *** ********* ** work. ** ***** ***, without ***** ************ ** will ****** *** ******* to **** *** **** is ****** ** *** industry ** * *******.

* ********** *** * fan ** ********. **'* a ***** ********, ****'* easy ** *** *** extremely ********* *** ********* a ***'* ***** ** video ** *******. * brought **** **** ******* end ***** *** **** excited ***** *** ****** LP ********. ******** ** came ** *******, **** priced ********** **** *** of *** ***, **** before * ***** *** my ******* **** **. In ** ******* ** they **** ** *******, they **** ** ***** large ******* ********* *** competitive ******* ** ***** analytics *** *****.

#*, **** ********!

******** ** **** ** pricing, **** ****** ********** well *** ** *** job

* ******* ****. * fundamental ******* * *** for **** ** **** they *** * ******** component **** ***** ** be **** **********, ********* separately, ********** *************, ***.

** ** *** *** that **** **** ** model ****** **** ************ better ** ** ***** allow *** **** ******* innovation *** *** *** to ******* *** *** way ******* *** **** and **********, **** ***-*** are ***** ** ****, develop *** ******* **********.

** ** *** *** that **** **** ** model ****** **** ************ better

*** ******* **** ** "app *****", ***** ********* can ****** ***/*******/****** ********* add-ons. *** **** * listing ** ********* *** party ******** ***** *** user ***** ** ******* other ********* ** **** get *** ******** *** figure *** *******, *** an *****/****** ***** *** store.

******** ***** ** **** more ********** ** * model ***** **** *** not **** ** **** outside ***** ******, *** the ********** *****.

**#* ** **** **** the **** *****. ********* love *** **** *** the ******** *** **** as ** ***** **** to *** ***** **** can't ******* *** ****. We ***** ** *** more ********** **** ****** pricing.

** ******** ***** ******* them *** *** ******** as * *******? * assume ***'* ******* :)

** *** ***********, ******** would ** ** *********** acquisition ****** *** * larger *** / ***** surveillance ****** **** ***** 'plug' ** **.

**** *** ******* ***** integrated **** *** ****** most ** *** ******** I **** **** ** in ***** ********** ******* which ****** *** ** pull ** *** ***** clips.

** **** ***** ***** objection, ***** ***** ** Avigilon ***** ****** ********* reduce *** ***** ****.

** *** '***** **********', is********'* ******* ****************?

** ******* **** ********* needs ** ** **** in ********'* ********?

******* ******** *** ****** the ******* ******** ** ACC ******* *** **** to ****** ***** *** import **.

*** *** ****** / play **** *** ******** inside ** *** ** do *** **** ** use ******** ******** *** that?

******** ****** ******** ** ACC ****** *** ******** the *******/******** *****. *** use ******** ********* ** run *** ********.

*** *** ******** ********* to *** *** ********.

****'********* ********** **** ***. Having ** ****** ******* is * ********.

**** ****** *** ** is ** ********* *** others ** ***. *** depends ** *** *** customer **** *** ******.

**** *** *** ******** appearance ******, ** *** use ** ******** ********** search ****** ** ** it ****** ***?

** ******, ** ** inside ***.

**************, ***** **** ***** surveillance *************** ****** *** single ***** ************ ******, not ** ****** ** other ******* *** ********* functions.

* **** ****** ****** to ** **** ***** with *** ***** *** customers *** ***** *******. I **** **** **** customers **** **** ********** in *** ******** ********* and * **** ****** that ********** ** *** want ********** ** *** interface. * ***'* **** either *** ** **** have ********** *** *************.

****, *** **** ** was '***** ********** **** ***'. I **** ****** *** wrong. ***'* *** **** be **** *** ***** it?

****** **** ******* ******** myself ** ******* ********* I ****** **** ******* that **** **** *** acceptable ** **** *********.

* ***** *** **** in ***** *** ******** to ** "***********" ** will **** ** **** both **** ******* ** well.

**** *** ******** ******* isn't ****** **** **** desire.

********* ****** ***** *** things **** ****** *** pay * ******* *** things **** ******.

**** **** *** ********** to **** *********.

*** ********** ** ********* easily **% ** *** time.

**** **** ** ******** out *****. ********* ****** to **** ** **** functionalities **** * ****** client. ****'* *** ******** does *** **** *** 'option' ** ***** **** video ** *** ****** and ****** ** ******* client, *** ********** ****** in * ***** ******, and ****** ************* ** a *** ******, *** maps ** * *** client, ***.

*** **** ** *** an ******** ****** - the **** **** ******** is******** ********** **** **** VMSes ** * ***** barrier *** ***** ******** and ***** ******.

***** *** *** **** to ** **** ** then ***********.

""*** **** **** ******** is******** ********** **** **** VMSes ** * ***** barrier *** ***** ******** and ***** ******.""

***** ** **** **** that. **** **** * versions **/**+ (**********) *** EP/EP+ (********** ** ****** leaders ***).

** ****** *** ****** files *** ** ****** can ****** ******* **** VMSs.

************* (******/*****) ****** ****** FS ******* **** *** used ** **** **** video ******* ********* **** any **** ** **** in *** ****** ** the ************* *******.

****** ******** ******** ** city ************ ****** *** EP ******, ***** ** is ********** ** ***** favorite ***.

*************, **** ** *** time *** ******* ***** prefer ** ******* **** the ******** ** **** the ** *** *** EP ******, ***** ** not ******** (****** *** very ***** ********???).

**** ** * ***** drawback *** *** ******** of **** ******* ** more **** ************ *******. Police *** **** *** BRIEFCAM **** *** ******* already ********** ****** ***** VMS. ******** ***** ******* cannot ** ********* ** BRIEFCAM ****** ** ******. Of ******, *** *** always ******* *** ** and *** **, *** this ******* *** *****.

**********, * **** *** impression **** *** ******* is **** ******* ** special ******/ ************* ******, but **** ** ** much **** ********* ** sell **** ***** ** board ** ***** **** surveillance ******** (**** ** we **** ******* ** win **** ******** **** BRIEFCAM).

**** ****, ** ** a ********** ***** ********* product.

*** ************ **** *** lacking ** *** ********** to *** *********** *** different *******. *** ***** synopsis ** ********* ** a ****** ******-*****. *** can *** ******* *** work **** ** *** synopsis ** ****** * on ****** *. *****-****** processing ***** ** ********** for *************!

** *** ***********, ******** would ** ** *********** acquisition ****** *** * larger *** / ***** surveillance ****** **** ***** 'plug' ** **.

* ******* *** ***** too **** *** *** product ***** **** *** much *** *** ******* ;)

***...*** *** *** **** Briefcam ** "********** *** [for ****]" *** **** a **** *****..."****!" **, you **** ****** ******* a *** ** ** months....we *** **.

****'* ** **** ******** in ****...?

***** **** ***** ****** of **** *** *********, Video ********* ** ***** immature **/*** *** ****** and *** ******... :(

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Sighthound Transforms Into Enterprise AI Provider Profile on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...
Avigilon 32MP and 12MP H4 Multisensor Cameras Tested on Jun 11, 2019
Avigilon has released their H4 Multi-Sensor line of cameras claiming "broad scene coverage and high image detail" We bought and tested the...
Directory of 30+ VSaaS / Cloud Video Surveillance Providers on Jun 07, 2019
This directory provides a list of VSaaS / cloud video surveillance providers to help you see and research what options are available. 2019 State...
OpenALPR Doubles Prices on Jun 06, 2019
There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a...
"New" Arecont Fixes Failures "Without A Fight" on Jun 05, 2019
The "old" Arecont was infamous not only for its camera failures but for making their "partners" fight to get them fixed. IPVM drew the ire of...
Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada on Jun 04, 2019
Closed cloud systems may be the fastest growing segment of video surveillance with Meraki and Verkada. Now another California company is joining...
Smart CODEC Usage Statistics 2019 on Jun 03, 2019
Smart codecs are now nearly a standard feature in IP cameras, but our statistics show integrator adoption has not increased at the same rate. In...

Most Recent Industry Reports

Genetec Synergis Cloudlink - Complex, Costly and Confusing on Jun 18, 2019
Genetec's Synergis Cloud Link is complex, costly and confusing compared to competitor access control architectures. Inside this note, we examine...
Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
The Scheme Hikvision and China Importers Use To Avoid Tariffs on Jun 17, 2019
Hikvision and numerous China importers are avoiding 25% tariffs by including an SD card slot in their IP cameras to claim they are 'digital still...
Sighthound Transforms Into Enterprise AI Provider Profile on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
NSA Director Keynoting Dahua and Hikvision Sponsored Cybersecurity Conference [Canceled] on Jun 13, 2019
The technical director for the NSA’s Cybersecurity Threat Operations Center will be keynoting a physical security cybersecurity conference that is...
Farpointe Data Conekt Mobile Access Reader Tested on Jun 13, 2019
California based Farpointe Data has been a significant OEM supplier of conventional access readers for years to companies including DMP, RS2, DSX,...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact