Axis Cuts Prices 2015

•Published Mar 09, 2015 04:00 AM

Axis has cut prices on a number of their most popular markets.

In this note, we look at feedback from Axis, comparing how this impacts their Western rivals and how much it closes the gap on Hikvision and Dahua.

Price ****

**** ********* ****:

"**** ** ***** ***** *********** **** or ***** * ****, ********* ** the ****** ** ** ***** **** happened ** ***** ***. *** *********** are ****** ** ******* ** *** product ********* **** ** *** ********, age ** ********, *** *** ** Life ** **** ********. ** **** take *** ******* ****** **** ************* of ******."

******* **** *******:

"*** ********* ******* ******** *** ***** drops **** ****:
* *** ****** **** ****** **-**% price ***** (*****, ****, ****, ****)
* * *** * **** ******** with ****** **-**% ***** ***** (*****, M7016, *****, *****). ***** ******* **** $399 ** $*** ****, ** **%."

** ********** *** ***** ********** *** ****** are ***** *** ** *** **% range, **** *** **** ***** **** 18% *** *** ***** ***** **** 21%.

****** ****, * ******* ** ***** products *** ******* ****, ******* ** **** *****.

Fixed ***** ***

*** ***** ***** ***** ** *** 720p *** ***** ***** ***** *** important ******* **** ***** ** * benchmark *** ***** *****, ***** ******* (given**** ****** **********). *** *******, ****************** *** ** **** ** $***, now ** **** ** $***. **** should **** ****** / ****** ******* at ~$***. (****: ***** *** **** only **** **** ****** **** ****, it *** **** * ****** **** time ** ******* ****** ****** ******.)

Western ***** ******

****, ** *** ****, ******* (*** Japanese) ************ ************* ********* ***** **** pricing *** *** ** ** ***** or **** **** ****. ** *** other ****, **** *** **** ********** slow ** ***** ***** ***** *******, making *** *** ****** ************ *********. *** instance,******* *** **** ***** ** **** Bosch ********* **** *****, *** **** *** ~$*** **** than *** *****, **** ****** **** Bosch *** *** ****, ** *** better, *****. **** *** **** ***** cut, **** ** ************* *******, *** still ******. *******, **** *** *************, ********* Panasonic *** ****, ***** ******* ***** minidome ******* ***** ** **** ** demand ** * *** ** ********.

Hikvision / ***** ***

*** *** *** *** ** *** market (********** ***** ********* *** ********) the ******* ****** / ***** **** the **** **** *** **** ********* (see: *** ************* ******* *** ****** ******). ***** *** ******* ******* ******** *** sometimes **** ***** ******* *** **** more *********** ************.

*** **** ** ***** *************, *** domes ** *** ~$**** **** ****** commonplace. *** *******, **** **** ********* ***** ********* ***** $*** that *** *.***+, **** ********** ** and *** **** *****.

** *** ******** **** *** ****, they *** ******* *** ***** *** by */*** ** **** ******* ***** lowest **** ***** ********* *** ***** Chinese ***********. *******, ***** **** ****** still **** ** *** *** ****** only (*** ********* ** ***** ***** roughly ****** *** ***** *** **** options ** ** ***** ********** ** the ********* ****).

*******

**** ********** ************ ***** ***** *** importance ** ********* ** *** *** end ** *** ******. *************, ***** competitors **** ***** **** **** ************, hurting **** **** (********** **** ******* ******).

***** ***** **** ****** **** ****, especially ***** ****** ********* *** ***** more ******* ***** ***** ******* ******** (especially ** ***** ***********'* ******** ******* *********). *******, *** ***** ******* *** substantial ******* *** **** ******** (**** IR *** ****), *** ******* ************* retain * ******** ***** *********.

Comments (6)

Undisclosed Integrator #1

•Mar 09, 2015

This is a good thing since so many products have increased quality, features, cut their prices and without the msrp game of dealer loyalty discounts.

Why would I or any other person by a product from manufacturers who undercut them with 30-40% discounts to their competitors while convincing them to get certified and you can get these discounts when so many good products are out in the marketplace you would just replace that co. with others?

Axis, Arecont, Panasonic, others have to complete and sell products or else you fall into the trap of not being able to keep up with the overhead that will consume your whole excess of wealth. limited timetables for stability

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Jeff Marano

•Mar 10, 2015

The AXIS M series still only has a 1 year warranty. What's the warranty on HIKvision cameras?

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(1)

Undisclosed Integrator #2

•Mar 10, 2015

Didn't lower pricing on the M3024-LVE or other outdoor domes......can't get a decent outdoor camera for less than $475.

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(1)

Jeffrey Hinckley

•Mar 11, 2015

I believe it is 3 years on Hikvision. This extends beyond this based on your partner level.

That is great news on the M7014 encoders. That is a good product. (M7016 has issues in that it does not have (4) NIC ports, and the built in switch is not accepted by many of our clients networks). Do not understand, though, why the power plug for these is poorly designed and easily comes unplugged - we generally use POE anyway.

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dean woodyatt

•Nov 03, 2015

Depends on the distributor for the Hikvision warranty, 1 year upwards!

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Bob Germain

•Nov 03, 2015

In reply to dean woodyatt

Dean- for Hikvision sold thru Authorized North American Distrution partners, the standard warranty is 3 years. Dealer Partner Program members have extended warrantry opportunities.

I cannot state policy outside of North America

Bob (Hikvision USA/ Hikvision Canada)

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