Axis Video Revenue Down (Q3 2016)

Author: John Honovich, Published on Oct 20, 2016

An important milestone. Axis revenue for video products is down year over year.

But Axis is now focusing on 'diversification'.

In this report, we analyze Axis' financials, what this means to them and how it fits within the Chinese expansion globally.

Financial Overview

Overall, Axis revenue was up ~5%. However, all of that growth came from outside of video surveillance.

** ********* *********. **** ******* *** ***** ******** ** **** **** over ****.

*** **** ** *** ******** ** '***************'.

** **** ******, ** ******* ****' **********, **** **** ***** to **** *** *** ** **** ****** *** ******* ********* globally.

Financial ********

*******, **** ******* *** ** ~*%. *******, *** ** **** growth came **** ******* ** ***** ************.

[***************]

**** ******* **** ******* **** *************** *** ********:

'*****' **** ** ***%. '*****' ******** ***** *****, ****** *******, ******** (*.*.,** **** **** ******** ** *** ****), ***.

Down ***** / ** *** *****

*****, *** **** ************ *******, *** **** **** ****** ****** for **** **** * ****** *** **** ** *********. ***, Axis ** ******* ** *** / *** ***** **** (*.*.*,*,*). ********* **** *** ** *** ***** *** / *** ***** (which **** **** *** ********) ***** ********* **** * *********** fall ** **** ******* **** ****** *****.

*** *** ******* ** **** **** ** ********** ******* ****** ***** and *** ****** ** **** **** *** / **** *** 'other' ******** ** *** **** **** ****** *** ** ******* the ******* ** **** ****** *******.

Diversification ********

****, *** *** ***** **** ********, ************ *** '***************' ***** done,******:

*** ***** ******* *** ********* ** ********* **********. ** **** ofthe *************** ** ****’ ********, in September the company unveiled two network loudspeaker models – AXIS C1004-E Network Cabinet Speaker and AXIS C2005 Network Ceiling Speaker. [emphasis added]

*** *********** (***** **** ******* ****) *** **** *** ** *** **** '****************' **** *** pursued ********. **** **** *** ******** ***** *** *********, ********* an ******** ************ (**), ********* * ***** ********* ********* (********** ***********), **** ****** *******, ****** **** ******* ******.

R&D ******** **

** *** ******** ****, **** ********* ** ****** ******* ** R&D, ** ****** **%, ** ***** *** **** **** $*** million *** *** ****. *** **** **** ******** ** ******* many *** ******* (**** ******* *********** **** ***** / **** ************ ***** ******* ***).

*** *** ********* ** **** ********** *&* ******** ** ******* ***** to ******* ******* ****** ** ******* ********* ******** ** *** **** term.

China ******* ****** ***** / **** ******** **

**** ********* ******* ********** *** ******* - ***** (**** ************ Hikvision) ** ************* *********** **** ****** *****. *** **** **** some ***** ** **** ** ******* ***** *********** *** ** has *** **** ******, **** ******** ***** ** ********** ****** (*** *** ***** ************* *********) ********* ******** ***** ***, **************, **** ******.

***********, **** ** ******* **** **** *** ***** ** *** Hikvison (*** *****) ** ******** **** ****. **** ** ******** *****, pursuing ***** ***** '*** ** *** *********' ******** *********, ****** control, *********, ***. **** ***** *****. ********* *** ***** ***** falter *** ** ***** *** ****** (*.*., *****'* ****************) ** because ** ******* ********** / ******** **********. *******, ****** ** until **** *******, **** *************** ******** ** * ******* **** welcomes *** ******* **** *** ***** ** **** ********** **** market.

****

Comments (10)

***** ******* *** * ****** *** ** *********. ** ** longer ***** ***** ** **** **** *** ********* ******** ** their ** ** *** ** ******* *** "***-**-***" ********

* *****, *** **** ******* **** ** **!

******: ***** ***** ************ ******** *** **** ***** **** *** fall ***** **** *******, **** *********. **** **** ****** ******** Axis ******* ** *-*% *** *** **** **** ******** ** the ******** **** */* *****. ** ****, ** **** *** be * **** ******, *** ** **** ******** **** **** results **.

** ********* ***** ***** ************ ******* ** *** ******** *** EMEA ** ** *** ** $** - $** ******* ***** annual, ******** ** **** ~$*** ******* ****** *******.

********:

****:

**** ** ** *******. ** ** ** *** ******* **** Samsung **** *** **** * ****** ** ***** ***. ** finally *** *** ** *** **** **** *** **** ***** differential. ** **** * **** ** * **** *** *** quality ** *** ** **** *** **** **** ***** **** away *** **** ** **** **** **** **** ******* ** how **** ** **** **** ****** *** ******** ****** **** because ** **** ******** ****. **** ****** *** **** *** Axis *** ****** ** ** ** *******, **** **** ***** to **** *** **** *** ****** ******/***** **** **** ******* but **** ****** *** ****, **** **** *******, ****, *** had **** ******** *** ** **** ******* ***** ******* **** more. *** **** *** **** **** *** * **** **** have **** **** ****** *** **** *** ***** ******** **** than ***** *********** *** **** **** ** ** *** *** special ******* ***** ****, **** ** **, *****. **** **** always ***** **** **** ******* ***** ******* *** ****, **** is *** ** *** ****** ***** "*****", * *** **. Now ** ** ** ** ******* ***** ******* **** **** to "*********", **** ** **** * *** ** ******** *** issue, **** *** *** ***** ** ** ********** ********* *** whole *** ******. **** *** ***** ** **** ***** ********* or **** **** **** ** ****** ***** **** **** ********* licenses **** ***** **** *******, **** **** **** **** ****** control ******** ********** **** ********* ** *** *** *** ***** etc. **** **** ** ******, **** **** ****** **** ******* competing **** ********* *** ****** *** ***** ***., **** ***'* sell ** ***** (*****). *** * **** *** * **** Axis, **** ****** ** ** ** *** ********, ** ***'* sell ** ***** ******! ** **** ** *******/********* *** ********** and ***** *** ********* **** **** **** ** **** ** offer *** *** ******* ** *** *** **** ***** ** shall * *** "*****". ***** ** ** *** *** * manufacturer ** * ******** *** ******* ** * ***** ******** of ************* ****** **** ** ***** ******** *** ***** ********* are *** ****** ** *** **** ** *** ** ****** Eco ******.

** ** *****, * *** * ****** ***** ** ***** price *******/************* ****** ** ****** (**** **** * *** **** years *** **** ******* **** ***** **** - ****** *********). I ** *** ******** *** ***** *** **** ** **** losing ******** ** *********** ******** $*** *******, **** ****** **** in *** **** *** *** **** *** ******* *******, **** are ****** * **** **** ** **** ***** **** ******* series ** ******* **** *********. **** ***'* **** ** *** loop ** ***** ***** ** *** ***** ***** ** *** business ** ***** ****. ****.

#*, ****** *** *** ******** ******** **** ******* **** ****.

*** *******:

** ** *****, * *** * ****** ***** ** ***** price *******/ ************* ****** ** ******

** *** **** *** ************* (****** *********)? *** ************?

** *** ******* ***** *** **** ******* **** ** *** US *** **** * ****, ** *** **** **** *** that ** ** ***** ***, * ***'* ******** *** ****, I ***** ** *** **** **** ** ****** (*** *** that *** **** **** ***** *******).

***** ****** *** ***** ******* ** **** ** * *********** advantage *** ***** **** ** ******** ********/*******/****** ************* ** *** states **** **** (** **) ****** *******. ********* *** *** there *** **** **** ******* ** ********* *** **** ****'* and ***'* * ******. ***** *** *** ***** ***, **** somebody **** ****** ** *** ***** **** ****.

** *** * **** ***, ****** ** **** ***** *** competitors ****'* ****** *** **** ****. *****, ** *********** **** going ** **** **** *.*. *** ***** ***********, ****** *******, more ********, **** *** ** *** ********. ** *** ******* carrying *******. ** **** ******* * **** ** *** ***** problems, ** ******* ***** $ *** *** ****** *** ********** all ** ***** ****** **** ****, **** *.* *****.

** **** * ** ****** *** ** ** **** * ton ** ********/****** *** ******* ************* ****** ** **** *** world **** ******** **** ******** ************ *************/* ********.

** **** ***** *** ** **** * **** ** ** camera ****/****** *** *** **** **** ******, ** ***** **** even ****. *** ******* * **** * ***** ******* ******** that *** ********* **** *** * ***** ******* ******* **** cameras ***** *** ** *** $*** *****. * ***** ** to * *** ***** ********* *** **** **** * **** been **** ** **** *** - ** ** ****** ** use $*** ******* **** **** * **** ** *** ***-***** for *** *****, ***** ** ** **** ** ******.

*** ***** ******** ** **** *** **** ** *** * get ********** ***** ****'* ******** ****. * *** **** **** are ****** ** **, ***** ******* **** **** *** ***** is ** ******** **** ** ****. **** *** *************** (** that * ****?) *** **** ****. *** **** **** ******* first *** ********. ** **** **** * ****** **** ***** and *** *** ******** **** **** ********'* **** ** ** what * **** *** ******** ** **** **. ****'* **.

**** ** ***, ****** *** ********* ** ***!

*** ******* * **** * ***** ******* ******** **** *** specified **** *** * ***** ******* ******* **** ******* ***** are ** *** $*** *****. * ***** ** ** * guy ***** ********* *** **** **** * **** **** **** to **** *** - ** ** ****** ** *** $*** cameras **** **** * **** ** *** ***-***** *** *** model, ***** ** ** **** ** ******.

* ******* ***. **'** **** ******** ******** ** **** ** well. **** *********'* ** ***** **** ** **** *** *** larger **** ****** / ******* *** ********* ** *** **** aggressive ***** ***** ****.

*** *** **** *** **** **** ***** *******...

***** ** ****

**** **** **** ** ****** ***** ****** ** ***** ****** in ***** ** ********* **** *********, ***** ******** *** *** have *** ******* ** ****, ***** *** *** ******.

** ******, **** **** ********* *** ****** *** **. * in ** *******, ******* **** ** **. *

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