Axis Favorability Results 2017

Author: IPVM Team, Published on Feb 03, 2017

For many years, Axis sold the most IP cameras but, with the rise of Hikvision and Dahua, that has changed.

How would that impact Axis favorability?

In this installment of our integrator favorability ratings, we share Axis' results, highlighting what integrators said they like about Axis, where they feel the company struggles in the market, and how this could impact Axis' future.

*** **** *****, **** **** *** **** ** ******* ***, with *** **** ** ********* *** *****, **** *** *******.

*** ***** **** ****** **** ************?

** **** *********** ** ************* ************ *******, ** ***** ****' *******, ************ **** *********** **** **** like ***** ****, ***** **** **** *** ******* ********* ** the ******, *** *** **** ***** ****** ****' ******.

[***************]

Axis *******

**** ****** **** ***** *** ***** ********* ** **** ******* ratings (******** ***** ***** ******** *****), *** ******** **** **********.

******** *** **** ***** ************ ** *** ************ ****** **** a **%+ ******** ***** (**** * **% ******** ******, *** 43% ******* ******).

********* *** ***** *** **** ********* **** ** ***** ** global ***** *** ***** ************ ******* **** ******* ***** ** Axis, **** **** ****** ******* ******** *** ****** (************ ******************** ************).

Pros: **** *******, ***** *********

*********** ******* ****' *******, ***********, *** ******* ******* *********. **** was ********** **** ******** ** **** **** ******** **** ** mentioned ** *** ********** *******.

  • "****: ******** * ******* ******* **** ******** ** *********** ****. Disklike: ***** *** ********* ****, ****** ***** ** ****, ** not ***** ** ******** ** ** ********** **** ***** *******. They **** ** ** ******* *** ** **** ********** *** of *** ******."
  • "***** *******, **** *** *** *** ***** **** ***** *******"
  • "********* ******* *****, **** *******. ******** ** **** ******** *** hard ** **** ******. ****** ***** ******** *********."**********, ********. ******** behind *** ******* ****, *** **** * *** ******* ** added ** ******** *****!"
  • "**********, ********. ******** ****** *** ******* ****, *** **** * new ******* ** ***** ** ******** *****!"
  • "**** ***** ******* ***** **** *** *** **** * ******** for ***** ***********."
  • "**** **** ******* *** **** ** ******** *** ***** ********* knowledge."
  • "******* ** *** ***** ***** **** * **** ***** ****. My **** ********* ***** ** ***** *** *********. ** ***** look **** ********* **** *** **** *******."
  • "******* *******, ******* *** ********. *** *** *** ********* *** to ** ********** **** **** *******."
  • "**********, *** **** *** *** ******** ******, *** *** *** seen *** ** *** **** *** **** **** * ***** old. ********* **********, **** ** **** **** **** ***** **** every ***** ************."
  • "*****: ******** ****** **** * **** ******* ** ******** **** fit ****** ***** ***-****. **** ** ** *******-**** **** ************ and/or ******* ** *** ************ ** ****** (*.*. ***********, *********, etc). ********** **** -- ******* ** *** ****** ***** *****, "no ********** **** *** ***** *** ********** ****."" "**** ******* with ***** ***********, ***** ** ********* ******* ** ******* #* below... *******: ******* ** ********* ********. ******* ******** ********, ****** get ****** **** ****** **** ****. ******* *** ********** ******* of ***** ******* ******** **** ****, ***** ***** ** ** look ********* ******** ********."
  • "* **** *** ******* ** ***** ********. **** ***********, *** prestige, **********. ***** ** **** *** **** *** **** ******. A ******* ***** **** ******* *******. *** **** ******* **** first ********* **** *****... ***** ** **** ******** ** ***********..."
  • "* **** *** ******** ********** ***** **** ******** ** *** past. * **** **** ********* **** ************ ***** ******* ** several *** *****."
  • "***** ***** *******, ********* *******/**** *** ******* ****. ********* ******* and ***** ***** ******* ** *** *****. ***** ********* ** cameras ** **** **** *** ****. ** ******* *** ********* MSRP - **** *** *** ****** ****** ****** ** *** item ***** ** ****."
  • "**** ***** *** *** ********* ** ***** *** ****** ***** themselves. **** ***** *******, **** **** *******, ***** *** ********."
  • "***** ******* *******. ***** ** * *******, *** ******* *******."
  • "****: **** ** ****** ********, **** ** ****** ******* ****: Price"
  • "**** ********* ****-*** ******* & ******* ******* ** ************ ******."
  • "***** *********, **** ***** ***** *** ***-***** ********* *******, **** minded, **** ****** ******** ***** ***** ***** ** ****** *** right ******** *** *** *******."
  • "**** **** * ***** ******* *******, **** ******* *********** *** good ********** **** ***** *****, **** **** * ****** *** own *** *****."
  • "***** ******** ********. ********** *******."
  • "*** ******** **** **** *** * ** **** ***** ********. I ******** ** *** **** *** ** ****."

Cons: *** ******* ********, **** ******

******** ******** ** **** ****** ********* ******* ********, ************* ******, or **** ***********, *******, *********** ****** **** *** **** ******/*** margins ** * ********* *******. ** **** ****, **** ** worse, ** ** *** ** ****** *** * ******* ** fix ** *********** ***** **** * ********* ***.

  • "****: ***** ********, ***** ******. **** ******* ** ********* ********** to *** *** **** *** *********, ******* * **** ******* for *** **** ** *** ******** ** ** **** ****** want. *******: ****'** *** ***, **** **** *** **** *********, and ***'* ****** ********** *** ****** *** **** **** ***'* control **. **** ***'* **** ** **** ** ***** **** the ******* ** ***, ******** ******* ** *** **** ******** and ******** ********."
  • "**** *******, *** ************ ******* **** **** ** *****. ***** distributor **** ******* ******* ******** ****** ** *** **** *** better ********, ** ******** **** ** ** ******** ******* ** seems **** *****'* *** **** ******* **** ****'* ***** **."
  • "**** *******. *** ******* **** **** *********** ***********."
  • "****** ***** ******** *** **** *********. ***** **** *******, ****** a *** ************. *** *** ** ** ***** ******* ********. Anyone *** *** *** **** ****. **** *** ****** ******* from * ******** ***** **** *** ***** ********, ** ******* our **********. ***** *** **** ***** *** *** ******* **** with *********."
  • "*** **** ** *** ******. *** * ***** ****** ******** to *** ********** ** ******** ***** *** ** *** ******. Also ** *** *** ******** ** *** ***** ******* *********.
  • ******* *** ********* *** ********* ** ********."
  • "**** **** ** *** ********* *** *** **** ******* *** online *****. * ***'* **** *** ***** **** ****. ***** like ****** ***** ******* **** ** **** ******** **** ******."
  • "********: *****, ***** ************ ***** ** ******* *** ** **-**** & *** *** ******* *** $* **** **** ** ****."
  • "***** ** ******** ********* ******* ** **** **** ** ** the **** ******** ****** ******** *** *** *** ********. *** supply ******** ** *** ***** **** *** ************ *** *** product ****** **** *** ***** ****** ******* *** *** ******* since *** *********** ** **** ****."
  • "**** ********. *************, ******** *** ****** ** ***** ********."
  • "***** ******* *********, ******** ***** ******* *** *******."
  • "****** *******, *** **** ******. **** ** *** *** *****."
  • "********* *** **** *** ***"
  • "**** ********* *** ** ***'* **** *** ***** ******* **."
  • "****: *** ****** **********. *******! ******** **** ** ** ***** performers *******. **** ***** ******* ****. *******: ***** *****. ** can't **** *********** ** ** *** ****."
  • "* ***** **** **** **** ***** ******** **** *** ****** but **'* **** ** **** ***** ******* **** ******** ***** you **** ** *** ******* ******.
  • **** ******* *******, *** *********."
  • "***** *******, **** ********. **** ****** ***** * ***** ******* will **** *** ***** ******* **** **** *** *** *********** are ******* *** ************ ***** **** *** **** ***** **. The *** **** **** ***** ** ***** ** ********* **** cameras."
  • "**** ******* ******* *** ******."
  • "******** *********"
  • "**** ****. ***** ******* ** ************* ** *** **** ****** purchasing."
  • "** ******"
  • "**** ******* *** *********. **** ** *** ******* ****."

Analysis ** **** ********

******** ** **** ********* ******* ******** *** ******* (** ** cases ***** ***** ******** **** ** ****** ******* ** ** speakers **** *********, *** **** ** *** ******* *** ********). This ** * ********* *** ****, ** **** **** ****** to ** **** ** **** **** *******, *** ********** ******** consistently **** **** ** * ****** *******.

*******, **** *** ***-**** *********** ***** ********* ***** ** * drawback ** ******* *** *******, *** ***** ** *** ****** of ****** *** ***** ** *************, *** ******* ********** **** is ** *****, *** *** **** ** **********.

**** ** ******** * ******** *****, ***** *************** **** ***** products **** *** **** ** ******* **** ********* **** ***********, and **** ** *** ****** ****** **** ******* *** ****, making ****' ******** ************* **** *********. ** ** *** *** late *** *** ******* ** *** *** **********, ** ******** some ***** ** ****** **** *** **** ***************, *** ******* ** ***** ** ****** ******** ***** **** Axis ******** ** * ******** ***** **** **** ***** ******** market ********, ********* **** ** ********* ********* *** ********* ** regain. ******, ***, *********, *******, ***** *** *** ******** ** companies **** **** **** *** ********* ** ********* ** * path *** *** ********* **** ****.

Comments (5)

I seem to be loving their kit more and more. I did for a while fall out of love with it. However they seem to be completing the circle of good quality cameras, access control and IO devices which is winning us back to them.

Great tech support. Their distributor pricing model is outdated and doesn't provide enough incentive. The only way to make a reasonable profit with Axis is to sell large systems. They need to drop their dealer pricing model and go with a simple percent (30-35 points) across the product line. They also need to close their distribution model so the online competition is significantly reduced.

Daniel, I agree. Control of the Online portion of sales is critical to support your Integrator/ Dealer channel. I spent a long time in Manufacturing and the pressure to meet targets is so immense that they often look the other way when it comes to moving product via online outlets. One manufacturer I worked for used to actively support competition between business units... one unit had a dealer channel, one unit sold via the web... you can imagine who won that arm wrestle.

I think Axis is a wonderful product myself but selling it on small projects is almost impossible as you are well aware. Axis needs to get the bean counters working on a long term solution.... my bet is that they'll cave to the online, sell direct to the large end user model... after all that is a very European model.

Who can comment about integration of Milestone and Axis

#3 what specifically about the integration of Milestone and Axis? Overall, it's pretty substantial but it depends on the model of Axis device and the specific functionality you desire. Let us know and we can provide more exact feedback.

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