Axis Acquires Video Analytics Firm Citilog

By John Honovich, Published Feb 01, 2016, 12:00am EST (Info+)

Axis rarely makes acquisitions. They get acquired, of course, (i.e., by Canon for $2.8 billion USD last year) but they generally do not buy other companies, typically focusing on internal developments and partnerships.

Now, Axis has acquired a video analytics firm named Citilog.

In this note, we examine Citilog's revenue, offerings, fit within Axis and how this compares to Avigilon and FLIR.

Who ** *******?

********* * ***** ***** ********* ********* focused ** *** ******* ******, ******* almost ** ***** *** ** ******.

***** ****** ******* ** ** *** ~$6 ******* *** / *** ***** and **** *** ******** **********, ********* to ********* ****** **********. *******, *** ******* *** *** really ***** ** *** **** ******. Despite ******* ** ***** * ****** of *******, ********* *.* ******* ***** in **** [**** ** ****** *********], headcount *** ******* *** **** ******** ************** ****.

Price **** / *********

**** *** *** ******** *** ********* but ***** *******'* *** ******, ** ***** they ***** **** ****** ** *** much ** * ******* (******* ** revenue ** *** ~** - ** million *** *****).

******: **** ********* *** ***** **** as *** *** / ~$**.* ******* USD ******* ** ********* ******, ****** *** ***** ** ********* initially.

***** *******'* **** **** ******* *** the **** **** *** ** ****, the ********* ***** **** ****** **** but *** * ***** ******.

Market ***

******* ** * ********** ** ** area ******* ************ ******** / ************. They ***** ** *** *********** ************** Systems (***) ******, ***** ******** ** on ***** ********* ******** ******* *********, ******* *************, ****** traffic ****, ***.

** ****, **** **** *** ******* much **** ******** **** ********* ** partners.

Axis *********** ** *******

*******, **** ** * ***** ******** to **** (***** ******* ** ******* 150x ****** **** *******) **** ***** help **** ** * ******* ******* the ******* *********** ****** ***** ** in * '**** ** *** ******'.

Analytics *** ****

************, **** *** ****** ********* ** a ******* ******** ********, ***** **** provides *** ******** *** ************* (****) ***** *** *********. **** ************ *** ** **** **** *+ years ***, **** ***** ** ***** ****** with *** ****** / *** ***** model. **** ***, ** ** ****, not *** ***** ************.

** ****, **** ******** ***** *** 'robust' ********* **** ****,*************, ******** *** ** *** **** results ******.

** ******* **** ***********, ***** **** Axis ********* ***** *** *********, ** a **** ** **** ****** ********* plan, ** **** ******* ****** ***** own *********. ** **** ******* **** is *** ******* ****, ** **** as **** *** ******* / *** solid ******* *********, ** *********** / cross-selling ***** ***** ********* ******* ******** **** for ********* *** *** **************.

Competitive ******* - ******** *** ****

*** **** ****** *********** ******* ******, *** ******** ********** **** *** $** *******. **** is *** ***** ********'* ********* ** their ***** ******* ******* (*** **-******). ******** **** ****'* *********** ** Lorex (** **** ** ****) ******** (** ****), ** *** **** *** **** on **** ** ** **** ****** rivals.

****, ***** ******** **** *** ***** an *** ********, **** *** *** biggest ****** ** ********* ******* (**** their********* **** ** ******* ****** ************). ***, ********'* *** ** ****** release ** ********* ********* '*** ****' in ***** ** ****** ***** ** a ********* ***** ******** / *******'* strong ***** ******. 

** *** ******* ******** ** **** to *** ******, **** *** ***** Western *************, **** **** ** **** up ***** ******** ********* ** ************* and ******* *** **** ** ***** cameras / *********.

Comments (5)

...Avigilon... the biggest player in analytics overall...

In which way? Sales, deployment, mindshare or patents.

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All of the above, probably. Who's close? I am curious for suggestions.

It's obviously a weak overall market, but the Avigilon / VideoIQ / OV combo is pretty powerful for the space.

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Adding analytics capabilities to cameras to differentiate them from low-cost Chinese cameras maybe fruitless in the long term. Any technology that Axis adds to differentiate is quickly mimick'ed by HikVision at a lower price. EG Axis launches ZipStream, HikVision counters with Smart H.264.

Will the low-cost products perform as well? Only IPVM members know. ;-)

Does it matter? From a marketing standpoint, for many it does not_ if you can say you have a feature that does the same thing as a more expensive camera, price alone will influence selection. For some features the lower cost cameras perform as well of better than the higher priced options.

BTW @John Honovich, I can't find the IPVM Test on HikVision Smart H.264... did that ever happen?

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I can't find the IPVM Test on HikVision Smart H.264... did that ever happen?

Frank, see: Hikvision H.264+ Tested

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Update: Axis disclosed the price paid as 93M SEK / ~$11.5 million USD in their Q1 financial report, within the range we estimated initially.

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