Axis CEO Emphasizes Consensus Driven Swedish Culture
While technology companies typically focus on their technology or products, Sweden's Axis Communications leads with its culture.
We found this, sometimes better, sometimes worse, in our Inside Look Into Axis Americas.
Now, based on an interview with Axis' CEO Ray Mauritsson at the Securing New Ground conference, we examine how Axis views its own culture, how it prioritizes consensus and how that even impacts its M&A strategy.
Axis' ******* *** ******* ***********
*** *** ****** **** *** *** audience * ************ ** *** ****** at **** *** *** **** ******* with * "****** ********* *******":
* ******* ** ****, ** *** a ******* **** *** *********. ******* then, ***** **** **** ****-*********** ***** that ** ******, ****** ********* ****we ***** ********, *** ** **** ********, *** ** ***, *** ** [** ***] ****** ********* *******. [Emphasis added]
********** ****** ****' *** ** ****, and *** ******* ******* ******* ********* growth ******* ** *** ** ****** market **** ***, ********** ****. *** team *** ********* ***** ******* *** company ***** ******** *** ********* ******* with * "****** *******" ** * bigger ****:
** *** **** ***** ****** ***********. To ** ******, ** **** * little *** ********* **** [***** ***] corporate ******* *** **** ** * family ******* *** ** *** ********* to ***** * ***** *******.
** *** ** ** ********* **** back ** ****, ** ****-******, *** we ****, "**, ***** ********* ******* is ***** ** ** * *** tough ** **** ** **** ** grow **** ****, **** ***** ***** bigger ** **** ***** **** *******."
** "**** *** ******* *****," ********** said *** **** *** ** ******** recruitment *****:
*** ** *** **** ****, ** were ** **** **** ********* ******, so ** *** ** **** ********* goals *** ********* ** ***** ** how ** *******, *** ** ******* people, *** *** ** ***** ** keep *** ******* *****.
********** **** **** **** *** **** successful ** ********** *** *******:
**'** **** ***** ********** **** ****. I ***** ** *** **** **** and ********* * *** ** *** things **** ** **** **** ********* in *** ** ********* ******** ** [our] ********* ******* *****.
****' ******* ****** ** *********** *** corporate ******* ******** ****** *** ** its *** ********* ** ****** ** meet **** *** ********** ** ****** once * *****, ********** ****. ** also ********** **** *** ******* ***** convey *** ********* ******* ** *** they "**** ********" ** * ******* to *** ********* ****** ***** ********:
* **** *** *** *** ********* in ** ********** [*******] **** * month. ****'* ** ********** ********, ****** into ******, *** ** ***** ***, or ***** ***** ********** *** ** work ******** *** ********** *** ******* as *** ** *** ***** **** we *** ** **** *** ******* alive *** **** ** *******.
[**** **] * ******* *** ********* from ********** **** **** [*** *******] is *********. ** ********** ********* *******, the *** ** **** ********, *** way ** ********* ** ********** ****** the *******, *** *** ******** ***** we **** ********, **** **** ********* important *** **. *********, **'* **** seen ** *** ******* *******.
Swedish *******: *********-******
** ********* "*******" **** ** **** is *** *********-****** *******, ********** ****. He **** ***** **** *** ******* is ******* ** ***** **** ** reaching ********** ***** ** ***** ***** of ******* *** **********:
**** ***** ** *** ********* ******* are ********** *******. ****** *** ***** for ***** *********-******. ** **** ** discuss * ***. ** **** ** agree. ** ***'* **** *** ** agree.
** ** *** ***** **** **** on ****. *** **** **** ****** strong ************* ** *** **** **** time **** ****. *** **** **** [you **** ****] *** *********** ** show ******* ******* ********** ***** ** also *********.
********** ********** **** *** ******* ********** that ***** *** **** ******* *** downsides ** *** ******* ******* *** that **** *** "******** **** *** corporate *******":
********* ** [*** ******* *******] ** not ** *** *****, *** ********* from *** ** ************, ** *** pushed ** ** * ****** *** more ******** *** * ****** *** more **********. ***** *** ****** ******** to *** ******** ******* **** *** could *** ** ******** **** **** corporate *******.
**** ** **** ***** ********* *******, we **** ***** *** ******* ******* [culture], *** ** **** **** ***** the ******** **** **** *** ******* that **** **** ** **** ** do ** ** ********** ** *******.
Limited ********* ******* ************ ****** *** *****
*********** *** ****** ********* *******, ********** added **** **** **** *** ****** its ******* **** ********* **** ***** parts ** *** *****:
** ***'* ****** [*** *******]. ****'* the *****. **** * **** [**] corporate *******, ** *** ** ****** be ******* **** *****, *** *** we ****** *********. ** ***'* *****, "Can ** ****** ****?" ** *** agree ** ****.
******** ** *** *****. *** **** different ********, ** ******, *** *** we ****** **** ******** ** **** we've ****** **** ** * ********.
Extensive *********** ******* ** ******** ******** ***
** ****** *** **********' ******** ***, Axis ******* ** ********* *********** ******* across *** *****, ********** **** *** audience ** *** ***. ** **** emphasized **** **** ***** *** ********* in ***** ********* ** "***********" ************ the *******:
** *** **** ** ****, ** have ***** ** ********* *********** ******* where ****[*** *******] ** *** ** the *** ***********.
** ***'* ***** **** ** **** a ********** [****** ********* ***** ** the *****]. ******* [*** *******] ********, it's *** ***** ****** **** ***********. That's *** ****** *** * ***** we ******** ********* ** ******* **** culture ** **** ***** ** ******** [on **] **** *** *****, [****] the ********.
** [** ****] **** **** *********** internally **** ***** **** ********. ******* it's ****** *** **** *** ***, it ** *** ****** *** **** within *** ******* **** ***** *** culture *****. * *** ** **** ambassadors ** ****, ** ** ********** Europe *** *** ********.
The *********** ********* - ************ **** *** ****' ****
****' ********** ********** ********* * "*********** principle" ***** ******-***** ********** *** ****** engaged ** *** ****** *******, ********** said:
****, **** * *********** ********* ***** the ****'* **** *** ****** *** no, *** ***'* *** ******.
*** *******'* ****** ********* ************** ******* explained **** ********* ** ****, ****** that * *********** *********, ***** ** an ********* **** *** ****** *******'* boss, ***** ** * ***** ***** in *** *******:
** ** **** * ******** *** thoughtful ****** ******* **** **** ********* evaluation ***** *** *********, ********* * grandparent *********, *.*., ** ********* ** the ****** *******’* ****.
****** ** **** ********* ** **—** in ********* ** *** ************ *** the *********** ********—*** *********** ********* ****** as * ***** ***** ***** *** senior ******* ***** ***** ********** *** insight ** *** ********.
** *** *********** ** ********** ****** decisions **** *** ***, *** ************** said **** ***** **** ********* *** rare, ** ** ******** ** ******:
** ** ******* ** *** “*** boss’ **** *** ****** * *********,” while ****’* *********** ********, **** **** of ********** ******** ** ****—********** ** this ***** ** *** ********* *******. In ****, *** *********** ********* ******* encourages ******* ******** *** **********. ** far ** ********** *******, ******** *** is ******** ***** **** **** **********, skill ***, ****** *********, ********, *** other ********* *********.
"Trustful" ******* ********
****** *** ******** ******-**** ********* *******, Axis **** ***** ** ********* "*****," rather **** *****, ************ **** *** partner ********, ********** ****:
* ***** **** ** *** *** word ***** ****** **** *******. *******, of ****** ** ****. **'* **** with ***** *********. **'* **** ** be ***** ********.
[** ********] ****'* ********* **** ** end ******** *********** *** * ******* partner ***********, ***** *** * *** of ****** ** ********.
********** ******** ** *** **** ***** trustful ******** ** ******* **** ***** cybersecurity ****** *** ************:
** ****** * *** ***** *************, a *** ** *** ***********, *** a *** ** ************ ** *** market. **'* ****** ********** *** *** stakeholders ** **** ***** ** **********. We ******** ******* **** ** **** to ********* ******** ************* ******* ******** or ** *** ******** ****.
Emphasis ** ***
******* ********** ** ******** ****** *** demanding ************** ****** **** ************, ********** said:
**'* ********* **** *** ******. *** first ********** ** *** ********** ** having * ****** ************** ****** *** been ******** *** **** **** *** young *********.
********** *****, ** ***** ** ******** Europe, ***'** *** ** ********** ******** if *** ***'* **** * ****** sustainability ******, ** *** ***'* **** about *** ***********, ** *** ***'* have ******** ***** ** *** *** should *** ******** **** ** **** to ***, ***.
********** **** **** ******* ******** **** employees, *********, *** ********, **** **** the ************** ** ****** ************** *** less ****** ** *** ********* ** the ***********:
**** *** *** ******** *****. ** course, ***** *** ************ **** ********* and ******* ******** **** *** ******* rules ** ***** *** **** ** course, **'* *** ************** ** ** that ****. ** ** * *** of **** ******** ** ** ******** by ********** ******, *** ** *** also ********** ** ****** *** ********* more *********, ********* *** *********** **** and ****.
M&A ** *** ** ****' ***
********** **** **** ****' *** ** growing ***********, *** ******* ************. ** stressed **** **** ** **** **** of *** ****** ** ****** ****' corporate *******:
[*&*] ** *** **** ** *** DNA ** ****. ** ************. **'* part ** *** *** ** **** organically, *** * ***** **** **** ties **** *** ***** ** ********* culture *** *** ** **** ** work ********.
** ***** ** **** *********** ** do ****** ************ ** ****** ****.
**** ****** **** ****** **** *** grow *** *&*, ********** ******* *** industry ** *********** ******* ** ** becomes ******* ** ******* **** *** camera **********:
* ** ***** **** ***** ** still **** ** *** ******** *** some ************* *** * ***** ** technology ******** *** *******, **'* ******* and ******* ** ** ** *** forefront **** *** ****** **********, *** all ***** ************ **** ** ****. So, **** **** ***** *** ****** towards **** ***** ** *************.
** ******** ********, **** **** ******* Axis ****** *****.