Axis Takes Over Canon Surveillance Sales and Marketing

Author: John Honovich, Published on Sep 01, 2016

The wasteful Axis / Canon conflict is ending.

After more than a year of Canon's video surveillance group competing with Axis, Canon is subordinating itself to Axis.

In this note, we shared feedback from Axis CEO how this will work, examine the move and what it means for Axis, Canon and the market.

*********** **** / ***** ******** ** ******.

***** **** **** * **** ** *****'* ***** ************ ***** competing **** ****, ***** ** ************* ****** ** ****.

** **** ****, ** ****** ******** **** **** *** *** this **** ****, ******* *** **** *** **** ** ***** for ****, ***** *** *** ******.

[***************]

The ******

**** **** *** ***** ******* ***** ***** ************ ***** *** marketing **** ** *** ** ****. ** **** ****, ***** Europe ****** ** ************ ** *** ********, ******:

***** ****** *** **** *** ******** ** *** *** ********* of **** ** ******* *****-******* *****. ** **** ****** * distribution ***** ******* **** ****** **** ** ***** * ********* 2016. 

***** ****** *** **** *** ******** ** **** *** ********* and ***** ** ***** *** ******** *** *********.

*** **** ************* ********* **** **** **** **** **** **** **** *** ***** ******* sales *** *********.

Axis ***** ********** / ***** / **** *****

**** **** ***** '**********' ***** ***** ************ ********. ********* ** Axis' ***:

  • ***** ******** **** ** ***** ** *** **** ***** ****.
  • **** ******* **** ** **** ** *** ***** ***** ************ products **** **** **** *** **** ****.
  • **** ***** ****** **** ** ************ ** **** *****.

Little ***** ** ***** ** ****

*******, *** ******* ****** ** **** *****'* ***** ************ ******** have ****** ***** ** ****. **** *** **** ****** ** terms ** ***** ************. ******, *** *** ***** ******* ***** could **** (********** **** **** ****** *** / **** / **** *****) ** ********* **** **** ************* ********* *** ********* ******** (*** *** *** ******).

***** ****** * *** ** *********** ****** ** ****, ***** given **** ******* ***** ****, *** ******** ** ** ******** ***** given *** ********** ********** ** **********.

Japan *******

*** *** ******* ********* ** *****'* **** ****** ** ***** where ***** **** ***** **** *** ****** ***** ************ ******** directly, ***** ** ********** ***** ***** ***** ********.

Wasteful ***** *** ********* *****

**** ***** ***** ***** ****** **-********* *****'* * *** ******* ***** ********** ** *****. **** **** ** *** ****, ***** had * *** *****. ******, *****'* ***** ***** *** ***** next ** *******'* *** **** **** **% ******:

*** ***** *** *** *** **** ******** ******** ** *** West ****, ********** ***** **** ** *********** ******** ****** ****:

******, *****'* ***** *** **% *** **** ** ****', ******* having * **** ******** ** **** ******* *** ******* *********.

**** *****'* ******* ***** ************ **** *** ***** ***** ** the **** ****** ***** ************ ******** ****, ** **** ****** sense *** ****** *********** *****.

Outlook - *** ** ***** ***** ************

** ******* **** ** *** ***** **** ** ****** ***** video ************. *** **** **** ***** ****** *** ******* *** chosen ** **** ***** *** ***** *** ********* ** ***** of ***** ********** / ***** ******* ** * ****** ********* about *** ***** ***** *** ********* ** *** *** *************. Unless **** ******* *** **** *** ** *** *** ***** name as *********** * ********** ** **** *****, ** *** ****** value ** ******* *****'* ******** ******.

******* **** ***** *** **** ** **** **** ******* *** more *********** ****** ** *** ******* ***** ** *** ******, but ** ***** ** **** **** ********* *** ****** ********* and ********* ** ***** ********* **** *** *** **********.

[****: **** **** *** ********** ********* ** **** *** **** IPVM ******** ******* *********** *** *** ****** / **-******** ********* the ******** ************.]

Comments (30)

*********** ** **** *** ******** ** *** *********** ** *** earlier ******* (*****://****.***/*******/*****-****-********), ********* *** ****** *** *** *** ******* **** *** always *** ******** *** ******** **** **** *** ***** *** they ******* ** ******* **** -

****** **** ******* *** **** *** ** *** *** ***** name ** *********** * ********** ** **** *****...

******** ********** (****** * **)

**** ** *****

***** ** ********* ********! ;)

********** *******, ***** ***** *** ** ***** *********** ** *** security *****. ******* ****** ***** *****'* **** ** ****** ** will ** ****** ***** *** **** **** *** *** ****, and ** ***** *** ***** ** *** *** ****.

**** ***'* *** ******** ******* ******, ** **** **** ** mind ***** ** ** **** *** ***** ******* ** *** Canon **** (****** ** ***** *** **** *****, ***/** ***** who **** ***** ******** ********) - ** *** *** ****** them ** *** ** *** ******** *****. *** ** ** did **** ******'* **** ** *********** *** **** **** **** will *** ** *********** ** ****..

"that **** **** *** ** *********** ** ****.."

**** *** *** ** ** *** ** *** ******* ******** ever ****** ** ****, ******** *** ***** ********. **** ** a *****.

****, **** *** ******* **** **** *** *.** ******* **** now ** '***********'. **** *** *** ****** ******* *** **** wholly ***** ***** **** **** *** *****, *** **** ****** not ****** *** **** ** **'* ******* * ****, **** well *** *******.

* *** ** **** **** ******** ****** *** *** "******** whole ********." **** ** **** *******. **** *** **** ** the ********? :-)

* ** **** ******** **** * ***** ** *** ******** field *** ** ** ****** *******....

**, **** ** ** ***** ****

** *** *** ********* ****** ** **?

******* ** *** *** ***** - ** ***** ** ***** that *** *** **** ***** ***** ** **** **** ********. Fair ******

****** ***** ** **** ***** **** ****** ****, ** *** it....its *** ***********

...***** ****** *** **** * *********** **** ** *********** ****** to ****.

****** ************: *********** ***********

*** ******* ****** "***********", *** **** *** ******** **** ***** own ******** ******** ** ********** **..... *** ** **** ***** not ********* **** ** (******* **** **** **** **** ******* upon **) - **** *** **** ******** ** ****'* ********* and *** ****** - ** * ******....

*'* *** ********** ** ****** ******** *** ******. **** ******** to **** *******, ***** ** ********.

*** ** *** *** ******* *** *** **** ** **** in *** ****** ***** ** *** ******** **** *** ***** notice **** **** ***** **** ********** ***** ******** ********** *** move ** *** ** *****. **** **** ******** ***** **** effectively ****** *** **** **** **-***** *** ***** *** ********* general ******* **** *** *****, ** **** ** **** ** Milestone *******.

****, ** *** **** **** *** **** ****, *** ***** to ****** ** ***-**-*** ********* ******** - **** **** ******** Milestone ******** ******** - *** ********* **** ****** *** **** platform, *** ********** ********, *** ***** ** *** ******* **** the **** ** ********'* ****** *************.

How's **** *** ********?

** ***** ** ******* **** ****'* ******* ***** ** ****....***** made ****'* ***** ** ****** **** ** *** ***, *** the ********* ****** **** **** ********* **** ***** (** ***** it *** ********) ********* ****'* ******* *** ******** *** **** Canon **** ****** *** **. *** **** ** ******* ** the ***** ***'* ******** (******** *******) ***** ** ** ********* big ** ***** ******** *** **** ******* ** ******* *** approaching $*.* ******* ** **** **** * ***** ****, *** their **** ** ********** ******** ****'* ******* **** **** *** erosion (********** ********* ******) ** ******* **** ***** **** ******* growth.

**** *** ***** ** **** ********* *** *****'* ***** **** hole, *** ****'* ******* ***** *** ************

*** ******** ***'* ***** *** ************* ***** *** ******* *** work *** ** *** ******** ******** ** * *****.

****!

**** ****** ******** ******, **** ******

******: ***** *** **** **** ********* **** **** ***** *** both **** *** *** ******** ** **** ** *** ********* that **** **** **** ***** ******** ***** ***** *** ***** list, ******* **** ******* *** **** ********** **** ***** ****** for ***** ********.

****** *** ** **** **** ** ** *** *** ***** both ** **** ***?

* **** * ***.....

* *** ***** **** ** ******** *** *** ** *** Canon *********. ** **** ** **** ** ** *** ** the ***** ******* ****** ** **** *** ********* ***. *** product **** ** ****** *********.

*********

*** ***** ** *** **** ************ *** ****** ***** '********* dollars *** ******', ***** ******** ** ** ~$**?

***** *****'* ***** ************ ***** *** ** *****, * ***** it **** **** **** ** ** ******.

**** ** ** ******* ********** - ***** **** ****** **** releasing *** ***** ******* ************ ******* ** ***** ******* **** become * ******** **** **** ****. ***** **** ** *** deciding *** ** **** *** ****** *****'* ********, **** **** not ***** *** ********* ******** **** *****'* *****.

***** *****'* ***** ************ ***** *** ** *****...

*** *****, $** *******/**?

***** ***** **** ** **** *** ** *****, *** ***** wasn't ** ***** ** ***** ****, *** ** ****** **** they *** ** ******* ***** ************ ** **** ******* ** any *****.

* *** **** ****** *** *** **-**** *** *** **** cameras ******** *** **** ******** ********** ** *** *** ** longer ****.

**** ******* ******** *** **** ******** ********** ** *** *** to ****** ****.

*** **** *** ****** *** ********** ******** *** **** ** ****** **** ******** ** **** makes **** **** *********.

*******, *'* **** ** *** *********** *'* *** **-**-**** **** what **** ****.

* *** ******* **** **** *** ** **** ******** **** and **** ** *** ******** ****.

* *** ******* **** **** *** ** **** ******** **** and **** ** *** ******** ****.

**** **** * ******, **** ******* **** *** ****,*** ** *********** ** ***.

**** ***** *** ** **** ...* *** ** **** ******* knowledge ** *** ******.

**** **-**** ** ** **** *** *** ****-***** ******** ************...

**** **-**** ** ** ****...

****** * ******'* ***** ** **** ****** ** **** ****** Canon ************.

****, *** **-**** ***'* **** **** ****** ******, *** *** the *** ** *****.

***** *** ***** ******* ************* ****:

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