How Axis Can Beat Hikvision

Author: IPVM Team, Published on Jan 09, 2017

Hikvision has rocked the industry globally, bullying former video surveillance revenue leader Axis even in the Western world.

What can Axis do?

200 integrators responded to IPVM's survey on Axis and Hikvision, examining patterns of strengths and weaknesses for the 2 rivals.

We argue for 3 key moves:

  • Enhanced dealer protection
  • Solution abandonment
  • 'Sweden' campaign 

********* *** ****** *** ******** ********, ******** ****** ***** ************ revenue ****** **** **** ** *** ******* *****.

**** *** **** **?

*** *********** ********* ** ****'* ****** ** **** *** *********, examining ******** ** ********* *** ********** *** *** * ******.

** ***** *** * *** *****:

  • ******** ****** **********
  • ******** ***********
  • '******' ******** 

[***************]

Quality *** ******* *** * *******

*** **** **** *** **** ** **** ******* ******* *** support **** *** ******** *** *********** ********. **** *********** ************** trust / ******* **** ******** ** * *** *********. **** *** not *** **** *** *********. ******, ** ** *******, **% of *********** ******** **** ****** ************ *** ** **** ********* at ***, * ***** *** ***** ** ****, **** ****** Hikvision ** *** **** *********.

Pricing *******

**** **** (**********) **** ******* *** *** **** ****** ********** ********* *** unsurprising:

  • "*** **** ** ****** *** ****."
  • "**** **** ** *** **** ******** **** ***** ****** ****** on ***** *************."
  • "******* ***** ** ** **** ***********."

** ******, ** ****** *** ***** ***** *** ** ******* smart *** ********* **** **** **.

Not ***** ******* **** *******

*** **** **** ** **** ****' **** ***** ***********, *** identified ** ******* **** **** ********, *** *** ********* ******** about ***** ***** *** **** ** ********* ** *****. ******, the *** ***** *** ************ ******* ******** ** **** **** online *********:

  • "****** ******* *** *******. ** ** **** ** ******** **** other ************* ** **'* **** ** ****** ** * ************ which *** ********* *** *** ******* **** ** ***."
  • "****** ******* ***** ** ***** *********** ** **** ********** ******* at ****** **** ******."
  • "******* *** ***. ********** *** *********. **** ** **** ******* direct ** *** *****."
  • "**** "****" ** ******** ********* *** **** *** ***** **** for ********** ****** ****** **** ******* *** *******."
  • "**** *** ** ******* ************ ******** ******* *** ********** ** make ****** ** ** ****** ****** ******."

********, *********** **** *********** **** ******* **********:

  • "******* ******* ******* ** **** ***** ******* *** “****** ***” and *** ********* *** ****."
  • "** ***** *** ****** ********** ******* ***** * **** *******, or ******* **** ************* ** ***** **** **** ******** *****. That ** ** ***** *** ***** *** *** ***** ** from ****, *********, ******, ***. * **** ********** $****+ **** with ****, **** * *****, **** *** ******** ** ****, designed, ***** *** *****, ***, *** ******** * *** ** 2.5 ********** ****** *** ** *** **** ***** *** *****. Not **** ** ********** *.* *** ** ****, **** ***** other ************ ** *** ***** *****."
  • "******** ******* ***** ******* ** ****** *** ****** ***** *********** using **** ********."

************** #*** ****: ******** ********* *** ************ ****** *** ********. **** will ******** *** ****** ******* / ******** ****** ** **** / *** ***** ******** *********** ** ** **** *********** ******* lower **** ************ *** **** ********* ** **** **** **** for **** ********.

Solutions *** *** *** ********

*** ***** **** *.* ********** ** ** **** **** **** the '****' ** ****** ************ **** * ******* ******** ********, selling ******** *** ********, ********* *******, ***.

*********** ** *** **** ****:

  • "***** ** *******. **** ****** ** ** ***** *** *********. Act **** *** ****** ******."
  • "** ***** **** **** **** ******* ** * ********* ***. We ****** (****** *****) **** **** **** ***."
  • "**** ***** **** ** *********** ****** **** ********* ****** **** pushing ***** *** ***."

** *** ~*** *********, ****** ** ********** ***** *** **** NVRs ** ****** *** ******** ** ****** *********** ** *********, etc. ******, ***** **** ***** *** *** ***** ** ****** Axis *** **** ******** **.

***** ******** ***** ******** **** **** **** ******** ***** ***** can **** *** ****** *** ******** ****** ***** *** ******* number ** ********** *******, *********** *** *** **** ********* *** for **** ** **** ********* ** *** **** ******. 

************** #*** ****: **** *** ******** *****. *** **** **** ** not **** **** ***********, ** ***** ********** ********, **** ********* ******* Milestone, ******* *** **** / ********* / ******* ***., ********* ****** than ******* ******** ******* *** **** ****** - *********.

Vulnerability ********* ***** *** ********** *********

****** *** ****** *********** *** **** ************ ***** ******** *** ***** ***** ********** *********, * ******** of *** ****** ** ******** *****:

  • "********* *** ******* ** **** **'* ******* ** ********** ********* as ** ******** ****** ** ********* *****. *** ******** * cyber ****** ***. *** ***** **** **** ***** *** **** good *****."
  • "******* ********* ** ******** **********"
  • "***** *****. *********? *****-******** ******. **** ****'** ***** ** *** PRC"
  • "******** **** ********** ********** ********* ******* ** * ******* ***** by * ********** **** **'** *** *** ** **** ***** warfare ****."
  • "*** ******* ********** ***** *** ************* (** **** **)"

**** ** ***** **** *** ****** *********.

'Sweden' ********

*******, **** ******* **** *** ******* * ****-** '****-*****' ********. They ***** ** *********** ** ******* *** **** *** * far **** *********** *******.

**** *** **** ****** ** ********** ******* **** **** ***** quality ******** (*.*.,*** **** ***** ****) *** ***** ************* ********* *******. ***** ************* ********* **** in ** * ***** ********* *********** ********, ** **** *** do ****** ** ************* **** ** *****.

************** #* ** ****: ****** * ********* ******** ***** ******* engineering *******, ***** ** **** ****** ********** *** *********** ** buyers *** ******* ******* ******** ***** ***** *********** *** ***************.

Recommendations *******

**** *** ************* ******** ***** *************** ******* ********* / ***** by:

  • ******** ********* *** ************ ****** *** ********. **** **** ******** the ****** ******* / ******** ****** ** **** / *** while ******** *********** ** ** **** *********** ******* ***** **** alternatives *** **** ********* ** **** **** **** *** **** projects.
  • **** *** ******** *****. *** **** **** ** *** ******** ***********, ** ***** ********** ********, **** ********* ******* *********, ******* the **** / ********* / ******* ***., ********* ****** **** ******* together ******* *** **** ******
  • ****** * ********* ******** ***** ******* *********** *******, ***** ** Axis ****** ********** *** *********** ** ****** *** ******* ******* concerns ***** ***** *********** *** ***************.

********** **** **** ********* **** ******* ** *****. ********* ******* quality **** **** ********* ********* ****** ********. *******, ********** ********* will ********** ******* ******* *** ************ ******* ***** **** ********* like *********.

Comments (7)

*** ***** **** ** ********* ** ***** ** **** **'* ugly **** *** ****** **** *** ********. **** ** * good *******, * ***'* ****** **** ***** *** ********* *** geographically **** ** **** ** *** ***** ******* *** ***** for ****** ** ****, ****** *** ***********. *********** *** *********** will **** *** *********** ****** ******* *** ***** *** ********** and ********* ** ****** * ******** ********** ** ********. *** Axis/Hikvision *********** ******* **** ***** *** ******** ** ******* **** the ************* ************* *** ******** ** **** ** *** ********** of *** *****-*****. ** **** ***** ** ****** *********** ** a *** **** ***** ** ********* ** * ********** ***** of.

******* ***** **** **** ***.

**** *** *** *** *** ***** ** ** *********.

*. "**** *** ******** *****. *** **** **** ** *** help **** ***********,it ***** ********** ********"

*. "**** *** ******** *****. *** **** **** ** *** help **** ***********,it ***** *** ******* ***** *****"

*. "**** *** ******** *****. *** **** **** ** *** help **** ***********,it ***** *** **** *********"

* ***** ***** **** ** ***** ** *** ******** ******** impact ** *********** **** ***-**-*** ******** *******.

*** **** *** ******** ************* ***** ******** ***, ***'** ****** going ** ** *** ***** ******** ** **** ** ******* else's ********.

**** *****'* **** ** ** ***** **** * ****** ***** in * *****.

**** *****'* **** ** ** ***** **** * ****** ***** in * *****.

****, **** *** *** ** **** ***...

*** ***** ** ******** **:

**** ***** ** ******* *** ******* **** *** *** ******** VMS ******** ****** **** *** ********* ********** ***** ** *** of *** *****'* *********

***, **** ***********, **** ** ******** **** ********** ********, ****** none ** **** ****** **** / ****** **** *** ********. Either **** ** **** **** ** ******* ****** ** **** risk ******* ******* ** ***** ********* **** **** ** *** want.

**** ***** ** ** ******* ** ******* ********* ******; ******** IBM *** *** ******** ********, ******* ******** ****.

**** **** ********* **** ** ** ** ******** ******* ****?

******: **** ******* *** **** ***** ** *** *** **********:**** **** ********* **** ** ** ** ******** ******* ****?

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