AV Tech Company Profile

By: Robert Shih, Published on Dec 07, 2018

Taiwanese manufacturer AV Tech's revenue declined ~70% since 2012. Planning a comeback, AV Tech spoke to IPVM about their opportunities and challenges. This profile will cover the following:

  • Brief company history
  • Revenue Decline
  • Product Lineup
  • TAA Compliance
  • Addressing Channel Issues
  • OEM Strategy
  • Improving Marketing Efforts
  • Impact of Chinese Pricing
  • Vivotek Comparison
  • Analysis & Outlook'

********* ************ ** ****'* ******* ******** ~**% since ****. ******** * comeback, ** **** ***** to **** ***** ***** opportunities *** **********. **** ******* will ***** *** *********:

  • ***** ******* *******
  • ******* *******
  • ******* ******
  • *** **********
  • ********** ******* ******
  • *** ********
  • ********* ********* *******
  • ****** ** ******* *******
  • ******* **********
  • ******** & *******'

[***************]

Company *******

******* ** ****,** **** ***** *** **** **** analog ****. ** ****, they ********** ***** ****-***** technology ** ***** ******* differentiator ** *** ******. That *** *** **** year ** **** ******** themselves ***"**. * **** ******** in ******". **** ******* **** the ** ************ ****** in ****. ** **** claims *** ********* (********* factory *******) **** ****-**** "****" Tien [**** ** ****** available] as *** ******* *********.

Decline ** *******

**** **** ** ****, AV ****'* ****** ******* fell ~**% **** ~$**** USD. ** ****, ***** net ******* *** ~$*** USD *** **** *** still******** ******** **** *** ******* ****'* first * ******** ******** at ~17% **** ******* **** last ****.

Product ****** *** *******

** ****'* ******* ******* line ** ****** ******** fare, ****** ***** *&* is ********** ******** *** release ** **** ******** in ** **** **** Recognition ******* *** *** 5MP ******* **** ***** improved *** ***** ***********. Their ******* ****** ******** IP *** **-*** ******* lines **** **** ******* at *** ********** **** a *** ** ***. Some ** ***** ******* offer ****** ******** **********************, ********* * *** **** ****** ******. **********, **** ****** ******* ****** ******* ** ** channel ****, ******* ***** *** ******** video *********. **** **** **** a** ******* ******* *** *********** ** additional * ** ******** and ******* ***** *********. Further **** *** ****, AV **** ***** **** intelligence ** ***** ***** products. **** **** ********* thermal ******* *** * "cybersecurity *******".

TAA **********

** **** ** *** utilizing ***** *** ********** to ***** ** ************* presented **** *** ** Government's *** ** ********* and *****. ** ******** to ***** ******* ***** fully *********, **** **** plan ** **** ********* SoCs ****** **** ** for ***** *********. **** will ****** **** *** AV **** **** *** further ****** ******* ******* electronics *** ********* ************* by ** *********.

Addressing ******* ******

** **** ********* **** they ****** ******* ** a ******* ****** ** exclusive ************ ******** *** a ***** ******. **** meant **** **** *** little ****** ******* ******** who **** ** ****** productive ** ******** ******* to ***** ******. ***** Southeast **** ** ***** largest ******, *********, ** **** is ********** *** ******** to **** ***** ********.

******* ********** ** **** imposed ** ********** ** offering ** ***** ** lines ** ****** ** distributors. **** ******* ********* business *********** *** ********** order ******* **** ******** customers. ***** *** ****** a *********** ** *** industry ** ** ******. Executives ****** *** ******** have ***** ****** ** this *** *** ******** pursuing ********* ** ***** for ******** ** ** done ** *** *****.

US *** ********

**** ***** **** ** presence ** *** ** market, ** **** ** seeking ** ***-***** ********. OEM ******** **** **** more ******** ** ***** promotion *** *** ** more ********** ******* ** much ******* **** ***** manufacturers.

Improving ********* *******

** *********** **** ********, AV **** **** ********* some ** *** **** and *********** ***** ** well ** ****** *********** resources ** ****** ** project ******* *********. *******, sales ***** *** ************ multiple ****** **** **** programs ** ******* ** Tech's ******** **** ***** of ***** *************.

Impact ** ******* *******

***** ** **** ****** that ******* **** ******* manufacturing ****** ** **** to ******* ****,****'* **** ********** ************ **** ***** **** the ****** ******* **** on ***** ******* **** technology. ************, ********* ******** have *** **** ************* more ********* **** ***** Chinese ************. **** *** tariffs ******* *** ******** Chinese ************* ***** ******, Taiwanese ******** *** *** more **** ***********.

Vivotek **********

******* ** *** ******* manufacturer ** ****** ** a **** ****** *** has * **** *********** advanced *** ********* ******* line. **** **** ***** to ~$190 *** ** ****** revenue ** ****. ** Tech **** **** ** make ** * *** of ****** ** ***** own ******** ****** ** their ********** *** ******* diversity **** ****** ***** peers.

Analysis & *******

** ***** ******* ** recover, **** **** ** improve *** *************** ** their ******* ********* *** improve ***** ******* ******* strategy. *********, **** **** the **-***** ***** *** and *** **** ** Hikvision *** ***** ** governmental ******** **** **** can **** ********* ** in *** ** ******. However, **** ***** ********* manufacturers **** *** ****** in **** *******. ***** the *****-** ******** ******** a *** *********** *** AV ****, **** **** need *********** **** ** capitalize ** ****.

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