Avigilon Aggressive Trade-In Program Takes Aim At Competitors

By Ethan Ace and John Honovich, Published Oct 20, 2020, 12:19pm EDT

Avigilon has launched one of the most aggressive trade-in programs the video surveillance industry has ever seen.

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In this note, we examine how it works and what type of impact this may have on competitors including Axis and Hikvision.

How ** *****

******** ** ********$***-*** ***($***-*** ***) ******* **** ***** trade ** ** "**********-***** IP ******", **** ****** amount ******* ** *** Avigilon ****** ***** *********, outlined ****:

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******* *** ********* *** most ** ********'* ******* cameras, ************,***,** *******,** ***********,****, ******. **** *** ******* cameras *** *** ********.

IP ******* *** ** ******

***** *** ********* ** what "**********-*****" ***** ** the *****-** *****, ******** replied **** ***** **** no ************ ** *****, feature ***, ** ****, simply:

*********, *** *** ** higher ** ****** ** eligible (********* ***, *****, or ********) *** **** savings **** ** ****** on ** *** *** user.

**** ***** **** ******* are ********* **** **** trading ** *** **** cameras. *** *******, ***** could ************* ***** ** Hikvision ***** ****** ******, ~$100 ***, *** ******* a $*** ****** ******* H5A. ******* ** *** apply ** ** **** ****** *******.

Hikua *********** ******

******* ***** *** *********, these ******* **** ***** leave ******** ********** **** expensive **** ***** ***** competitor's ***** ***** ******* but ****** ***** ** their ***-***** *** ****-*** ones.

*** ***** ***** *******, since ******** ** ** much **** *********, *** rebates **** ******** ****** the ***** *** *** Avigilon *** ***** ***** will ***** ** ************* more *********. ***** ******, Avigilon's *** ****** *** an ********* ****** ***** of ~$***-*** ***, ************* more ********* **** *****'* N44BN52 ** *********'* *********** Series ***** **** *****, e.g., **-**********-**, **** ~$*** USD.

*** ********* ***-***** *** high *** *******, ***** rebates ***** ********'* ******* near **** ** ***** and *********.

  • ** ******** **** ****** (motorized *********), ***** ******, has * ****** ***** of ****** $***-*** ***. Similar************************** ******* **** *** ~$350-375 ***.
  • ******** *** ********* ****** pricing ***** ****** (~$***-*** for ***** ******) ** similar ** *********'* **-********************* (~$***), *** ******** higher *********'* ****-*** "*******" ******(~$*** ******).

Enterprise (****, *****, ******, ***.) *********** ******

******* ***** *** ******, these ******* **** ***** them ** **** **** fixed ***** ****** *** generally ***** *** *** to ****-*** ******.

*** ***** ***** *******, these ******* ***** ********'* pricing ** **** **** low **** ******* ***** lens ******. ***** ******, a *****-**** *** ****** has ** ********* ****** price ** ~$***-*** ***, similar ** **** (*****-***, ~$*** *** ******) ** ****** (***-****, ~$*** ******).

*** ********* ***-***** *******, rebates ***** ******** ************* below ***********, ***** ******* on ********'* **** *** already ***********. ** ******** H5SL (***** ********* *********), after ******, *** * street ***** ** ****** $375-400 ***, ************* ***** than****'* ********** ********* *****(**** ~$*** ******).

*** ****-*** ******** *******, rebates ****** ******* ***** that ** *********** ****-*** models, **** ** *** Axis *** ** ***** 8000i. ***** ******, *** estimated ****** ***** ** an *** ***** ****** is ~$***-***, ************* ***** than ****'* ***** (~$***) and *****'* ***** ********* 8000i (~$*,***).

Revenue ****** *** ********

***** ******** **** *** require ****** ********'* *** (ACC) **** ***** ****** purchases, ******** ** ****** to **** *** ******** for **** ** ***** projects, ********** *** ***** revenue ** *** **** and ********* ****** ** for *** ******* ** the *******. ******, ***** the ******* ****** ** in *** $*** ** $250 *****, **** ***** be ****** ** * different ***** ** *********** giving *** *** ******* for ****.

Motorola ***** *****-** **********

***** ******** **** "**** is * ***** ******** & ********* ******** ********** and ** *** ***** driven *********** ** ******** Solutions", ******** ********* **** trade-ins *** ******, *.*., currently ******** ** ******** ******* Bearcom:

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*****-** ********:

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Historical ***** ************ *****-** ***********

***** **** ****** ************* have ******* ***-**** ******** for ***** *** ********, and *** ********* **** done"**** ****" ******, ****** ************* **** rarely ***** **** ********** targeting ** ********** ******** rebate ****** **** ** Avigilon's. *** ******* *********:******* ********** * ***-**** program********* ********, ****, *****, Hikvision, *** ****** ** 2016.

******* ** * ******** comparison *** ******** ***** less **** * ***** after ******* *** **** program, **** **** ********.

***** ******** / ********'* positioning, ** ******* ******* is ********, ** *** the *****, *** **** comparison **** **** *** atypical **** ****.

Competitive ********

** ********** **** ** Hikvision's ******** ** **** offer ***** ** *******. Axis ************ ******* ********** moves ****** ** ***** imagine ** * **** by **** ***** **** might ** ****** ** give ******* ********* ** projects **** **** ***** otherwise ****. ********* ******* is ***** ********** ** price ** **** **** limits ** *** *** they **** ***.

*******

** **** ********** * new ******* ****** **** the ******** ********, ** could *** ***** ******** on *** ****** ****, atypically, * ***** ******** player.

Vote / ****

Comments (37)

* ******* ** ***** help * **** *****. The ** ******** **** just *** ***** *** inhereted *** *** ** trying ******* *** **** doing *** ******

*** ** ********

**** ** ******** ******* has ****** ** ******* tumblers :)

** *** ***********, ******, I ** ***** *****'* quite ** *********** ** the ** *** ****** districts **** *** ****** off ** *****, ******* it's ** ****, ********, Verkada, ******, ***.

* **** ******* ** seeing **** ** *** secondary ******...

**** *** **** - MAX ********* ********* ****. VERKADA ************ *** - NEW | ****

*** **** *** ******? The ********** **** ** the *** ****?

*** **** *** * discount **** *** ******* for *** ****** ****** at *** **** ** purchase.

**** ** **** :)

******** *** ***** ** us **** ******* *** to ** ****** ** to *** *** ****. This ** *** ******** in ***** **********, **** AV ** **, **** some ******** **** ********* you ** ****** **** end **** ******** *** review ***** ** *** rebate ***** ********.

**** ***** **** * great ********* ** **** how **** ****** ** built **** ********’* *******. These *** ***** ********* and **** *** ***** making *****.

* ***** **’* * good *********** **** *** the ***** **** *** it ******** ***** ******* in *** **** ****. If * ** ** end **** ****** *** cameras (****** **** ******** old ****), *’* ***** to ***** **** * deserve *** **** ***********, and **** **** *** clearly ****** **. **’* not **** **** *** going ** ****** **** old *** ******* **** take ** “*****-**”.

** ******** ***** ******* in *** **** ****. If * ** ** end **** ****** *** cameras (****** **** ******** old ****), *’* ***** to ***** **** * deserve

***** ** ****** ****, Genetec *** ***** ********* selling ******-****** ******** ******* and ***-******** ***** ******* discounts *** **** ********* when **** **** ** win *****.

****, **** ** **** a ********* ******* ** the *********** **** *** always **** ********. *** problem **** *********** **** a ******** ** **** it ******* ** *** entire ******** ******** **** that ***** ** ****** of **** ** *********. This ***** ** ** starting ***** **** ******* a ***** *****.

*’* **** ******** *** plenty ** ******** ** absorb ****, *** **’* going ** ** ********* to ****** ** ****** quo. ******* *** **** term ******** ** ** realign *******?

*** *** ***** ****** margins *** * ************. Most *** ******* **-** points ********* ** ******** of *** ****.

**** **** ***** ** a **** ** **** leader ** ****** ******. It’s **** *** * quarter, *** ***. ********** on ********* ********* ******** is ******** ***** *******.

** *** *** *****, if ***’** **** *** a ********** *** **** you **** *** *** best **** ** **** first ********.

******* ** *********** ** me -

** *** **** *'** seen ***** ***** ** promos **** *** ** a ******** ****** ******* (or ******** ** **** case) ** ********** ******* shortfall *** * ******** quarter ** ** ***.

*** ***** ***** (*** thru ***. **) **** to **** ******** ** this ******

******** ********* *** ******** like *** **** *** radios. **** *** **** applying **** ** *** video **** ***.

****, ****, ** ***, impact ** *** ****** this ** **** ** your ******** ********?

** *** ******* ** a ***** ***** *** to ******* ** *******. I **** ******** ** different ************* ***** *** this ******* **** **** out ****.

*** ** ** ******* for **** ** **** then?

** *** **** *** idea *** **** ********* programs ******** ********* *** going ** *** ******* over *** ****?

*** *****-** ** *** camera? **** **** **** out **** ***** ******* and ** *** **** an ******** *****. * assume ** ******* *** a *** ***, **** can ***** ** ** a *** ***. *** same **** *** *** fisheye *******.

*** *** ***** ** ANY ** ****** "*********, any *** ** ****** IP ****** ** ********" and *** ****** ******* H5A, **, ** ***** Avigilon *******.

****, **** ** **** this ** **** *** "Avigilon *******, *****, ** Elite **** ********"

*** ************ ** ****. Clearly ******* ** ****** integrator *** ***** ******.

****** ******** *** *** does *** **** ** be ***** ********.

***** ****** ********** ****’* exclusive ** ***** *******. I’ve ***** **** *** office ***** **** **** Premier ** ***** *******

**** *** "**********-***** ** camera" **** ** ** currently ***********, ** *** an ***-**** *****-** ******* that ****?

** **** ****** ******* the ***-**** ******* ** in ***********, **** ***, we'll ****** **! :)

*** **** * *** individual ** ***** ****** advantage ** **** *****? On ***, ** *** model ********? *** *** does **** ********** **** what **** **, ** what ***** ******* *** offer ***** **** ** the **** ******?

**** ** * ******* I ***** ** ***** to **** *** * quote.

*'* ** ******* ** well ** *** ** AXIS ******** ***** **** they *** * ******-***** subsidiary ** ***** ***, whom ** * ******* always *** **** **** of *****-**/******/****** ******* ** their ***** ******** *******. Just **** ** ************* and ******* ********** **** Canon **** *** **** 10 *****, ***** ************ hasn't **** *** **** of * ***** *** trying ** **** *** drive *******. **** ***** a *** ** ***** on ***** ****** ********** products *** ******* (*********).

**** *** **** ...

** **** ** ******** to ** **% ******** or ** ** ***** off ** **** ****?

**'* ***** ** **** though *** ***** **** 10% *** **** *** trade-in ****** ** *** want ** *** ******.

* ** ******* *** much * *** *** for ** *** - 8MP ******* :)

** **** **** *** USA *** ****** ******

***, ** **** **** it ** **** *** US *** ******** ******** that *** *******, ***** or *****+.

** ********* ******** ****** push * ********* ************?

******** *** ****** ** sell, **** * *** of **** *** *** a ****** ** ********** out ***** ** *** are ********* ****** ** opinion. ** *** **** attention ******* * ****** of **********.

**** **** ******** *** more ******* *** ***** come **** ****, **** for ***** ****** * am ****. ** ********* reach *** ** ******* we **** **** **** our ******** **** ***** 5 ****** ********** ** large ***+ ****** *********. We ***** ***** ******* because ** **** ** have ***** *********.

****, * ***** *** need ** ** **** more ******** **** **** sales ****. ** *** in ******** ***** **** knows *** **** ********* really *****. **** ******** sales ********* *** **** this ********* ** * complete **** *** **** cannot **** ** *** the *****-** ****** ** applied.

**** ******* ** ** one ** ******** ***** how ** **** ********* of *** ***** ****** and **** *** *** into ** ***** ******* to * ****** ** finally ***** *** ***** is * ***** **** put ** *** ********** and *** ** *** end **** (** *** a ***** ** * cameras ** *** *** user). ******* **** *** a **** $ ***** on *** ****** *********** company.

******** ***** ** ******* their ***** **** ** these ****** ****** **** release **********. **'* ****** bad **** **** *** Avigilon ***** **** (********) start ******* ***** *** promotions ** *** ********** and *** ***** ** the **** ****.

****** * *** *** the ****** ********. ** are ******* ** ******* out **** ********** **************, which ****** ********** *********!

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