Avigilon Aggressive Trade-In Program Takes Aim At Competitors

Published Oct 20, 2020 16:19 PM

Avigilon has launched one of the most aggressive trade-in programs the video surveillance industry has ever seen.

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In this note, we examine how it works and what type of impact this may have on competitors including Axis and Hikvision.

How ** *****

******** ** ********$***-*** ***($***-*** ***) ******* **** ***** ***** ** an "**********-***** ** ******", **** ****** amount ******* ** *** ******** ****** being *********, ******** ****:

IPVM Image

******* *** ********* *** **** ** Avigilon's ******* *******, ************,***,** *******,** ***********,****, ******. **** *** ******* ******* *** not ********.

IP ******* *** ** ******

***** *** ********* ** **** "**********-*****" meant ** *** *****-** *****, ******** replied **** ***** **** ** ************ on *****, ******* ***, ** ****, simply:

*********, *** *** ** ****** ** camera ** ******** (********* ***, *****, or ********) *** **** ******* **** be ****** ** ** *** *** user.

**** ***** **** ******* *** ********* even **** ******* ** *** **** cameras. *** *******, ***** ***** ************* trade ** ********* ***** ****** ******, ~$100 ***, *** ******* * $*** rebate ******* ***. ******* ** *** apply ** ** **** ****** *******.

Hikua *********** ******

******* ***** *** *********, ***** ******* will ***** ***** ******** ********** **** expensive **** ***** ***** **********'* ***** focal ******* *** ****** ***** ** their ***-***** *** ****-*** ****.

*** ***** ***** *******, ***** ******** is ** **** **** *********, *** rebates **** ******** ****** *** ***** gap *** ******** *** ***** ***** will ***** ** ************* **** *********. After ******, ********'* *** ****** *** an ********* ****** ***** ** ~$***-*** USD, ************* **** ********* **** *****'* N44BN52 ** *********'* *********** ****** ***** lens *****, *.*., **-**********-**, **** ~$*** USD.

*** ********* ***-***** *** **** *** cameras, ***** ******* ***** ********'* ******* near **** ** ***** *** *********.

  • ** ******** **** ****** (********* *********), after ******, *** * ****** ***** of ****** $***-*** ***. ********************************* ******* **** *** ~$***-*** ***.
  • ******** *** ********* ****** ******* ***** rebate (~$***-*** *** ***** ******) ** similar ** *********'* **-********************* (~$***), *** ******** ****** *********'* ****-*** "*******" ******(~$*** ******).

Enterprise (****, *****, ******, ***.) *********** ******

******* ***** *** ******, ***** ******* will ***** **** ** **** **** fixed ***** ****** *** ********* ***** for *** ** ****-*** ******.

*** ***** ***** *******, ***** ******* bring ********'* ******* ** **** **** low **** ******* ***** **** ******. After ******, * *****-**** *** ****** has ** ********* ****** ***** ** ~$250-300 ***, ******* ** **** (*****-***, ~$*** *** ******) ** ****** (***-****, ~$*** ******).

*** ********* ***-***** *******, ******* ***** Avigilon ************* ***** ***********, ***** ******* on ********'* **** *** ******* ***********. An ******** **** (***** ********* *********), after ******, *** * ****** ***** of ****** $***-*** ***, ************* ***** than****'* ********** ********* *****(**** ~$*** ******).

*** ****-*** ******** *******, ******* ****** pricing ***** **** ** *********** ****-*** models, **** ** *** **** *** or ***** *****. ***** ******, *** estimated ****** ***** ** ** *** 1080p ****** ** ~$***-***, ************* ***** than ****'* ***** (~$***) *** *****'* 1080p ********* ***** (~$*,***).

Revenue ****** *** ********

***** ******** **** *** ******* ****** Avigilon's *** (***) **** ***** ****** purchases, ******** ** ****** ** **** ACC ******** *** **** ** ***** projects, ********** *** ***** ******* ** the **** *** ********* ****** ** for *** ******* ** *** *******. Indeed, ***** *** ******* ****** ** in *** $*** ** $*** *****, this ***** ** ****** ** * different ***** ** *********** ****** *** ACC ******* *** ****.

Motorola ***** *****-** **********

***** ******** **** "**** ** * Video ******** & ********* ******** ********** and ** *** ***** ****** *********** by ******** *********", ******** ********* **** trade-ins *** ******, *.*., ********* ******** ** ******** ******* *******:

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*****-** ********:

IPVM Image

Historical ***** ************ *****-** ***********

***** **** ****** ************* **** ******* buy-back ******** *** ***** *** ********, and *** ********* **** ****"**** ****" ******, ****** ************* **** ****** ***** such ********** ********* ** ********** ******** rebate ****** **** ** ********'*. *** notable *********:******* ********** * ***-**** **************** ********, ****, *****, *********, *** others ** ****.

******* ** * ******** ********** *** Avigilon ***** **** **** * ***** after ******* *** **** *******, **** went ********.

***** ******** / ********'* ***********, ** Arecont ******* ** ********, ** *** the *****, *** **** ********** **** show *** ******** **** ****.

Competitive ********

** ********** **** ** *********'* ******** to **** ***** ***** ** *******. Axis ************ ******* ********** ***** ****** we ***** ******* ** * **** by **** ***** **** ***** ** forced ** **** ******* ********* ** projects **** **** ***** ********* ****. Hikvision ******* ** ***** ********** ** price ** **** **** ****** ** how *** **** **** ***.

*******

** **** ********** * *** ******* tactic **** *** ******** ********, ** could *** ***** ******** ** *** market ****, **********, * ***** ******** player.

Vote / ****

Comments (37)
Avatar
Robert Tabbara
Oct 21, 2020

* ******* ** ***** **** * good *****. *** ** ******** **** just *** ***** *** ********* *** and ** ****** ******* *** **** doing *** ******

(7)
JH
John Honovich
Oct 21, 2020
IPVM

*** ** ********

**** ** ******** ******* *** ****** of ******* ******** :)

** *** ***********, ******, * ** think *****'* ***** ** *********** ** the ** *** ****** ********* **** are ****** *** ** *****, ******* it's ** ****, ********, *******, ******, etc.

(4)
(11)
Avatar
Hash Salehi
Oct 21, 2020
Motorola Solutions

* **** ******* ** ****** **** on *** ********* ******...

**** *** **** - *** ********* BATTERIES ****. ******* ************ *** - NEW | ****

(8)
MB
Matt Blachford
Oct 21, 2020

*** **** *** ******? *** ********** user ** *** *** ****?

Avatar
Hash Salehi
Oct 21, 2020
Motorola Solutions

*** **** *** * ******** **** the ******* *** *** ****** ****** at *** **** ** ********.

(4)
(2)
Avatar
Ethan Ace
Oct 21, 2020

**** ** **** :)

******** *** ***** ** ** **** savings *** ** ** ****** ** to *** *** ****. **** ** not ******** ** ***** **********, **** AV ** **, **** **** ******** even ********* *** ** ****** **** end **** ******** *** ****** ***** to *** ****** ***** ********.

(1)
UM
Undisclosed Manufacturer #1
Oct 21, 2020

**** ***** **** * ***** ********* of **** *** **** ****** ** built **** ********’* *******. ***** *** steep ********* *** **** *** ***** making *****.

* ***** **’* * **** *********** move *** *** ***** **** *** it ******** ***** ******* ** *** long ****. ** * ** ** end **** ****** *** ******* (****** than ******** *** ****), *’* ***** to ***** **** * ******* *** same ***********, *** **** **** *** clearly ****** **. **’* *** **** they *** ***** ** ****** **** old *** ******* **** **** ** “trade-in”.

(4)
(6)
JH
John Honovich
Oct 21, 2020
IPVM

** ******** ***** ******* ** *** long ****. ** * ** ** end **** ****** *** ******* (****** than ******** *** ****), *’* ***** to ***** **** * *******

***** ** ****** ****, ******* *** other ********* ******* ******-****** ******** ******* and ***-******** ***** ******* ********* *** them ********* **** **** **** ** win *****.

(6)
UM
Undisclosed Manufacturer #1
Oct 21, 2020

****, **** ** **** * ********* example ** *** *********** **** *** always **** ********. *** ******* **** advertising **** * ******** ** **** it ******* ** *** ****** ******** customer **** **** ***** ** ****** of **** ** *********. **** ***** be ** ******** ***** **** ******* a ***** *****.

*’* **** ******** *** ****** ** capacity ** ****** ****, *** **’* going ** ** ********* ** ****** to ****** ***. ******* *** **** term ******** ** ** ******* *******?

(1)
(1)
UM
Undisclosed Manufacturer #7
Oct 28, 2020

*** *** ***** ****** ******* *** a ************. **** *** ******* **-** points ********* ** ******** ** *** line.

**** **** ***** ** * **** of **** ****** ** ****** ******. It’s **** *** * *******, *** now. ********** ** ********* ********* ******** is ******** ***** *******.

** *** *** *****, ** ***’** ever *** * ********** *** **** you **** *** *** **** **** at **** ***** ********.

UM
Undisclosed Manufacturer #2
Oct 21, 2020

******* ** *********** ** ** -

** *** **** *'** **** ***** sorts ** ****** **** *** ** a ******** ****** ******* (** ******** in **** ****) ** ********** ******* shortfall *** * ******** ******* ** FY ***.

*** ***** ***** (*** **** ***. 31) **** ** **** ******** ** this ******

(3)
(1)
(2)
MM
Michael Miller
Oct 21, 2020

******** ********* *** ******** **** *** more *** ******. **** *** **** applying **** ** *** ***** **** now.

(4)
JH
John Honovich
Oct 21, 2020
IPVM

****, ****, ** ***, ****** ** you ****** **** ** **** ** your ******** ********?

MM
Michael Miller
Oct 21, 2020

** *** ******* ** * ***** right *** ** ******* ** *******. I **** ******** ** ********* ************* right *** **** ******* **** **** out ****.

(6)
UM
Undisclosed Manufacturer #2
Oct 21, 2020

*** ** ** ******* *** **** Q4 **** ****?

(1)
MM
Michael Miller
Oct 21, 2020

** *** **** *** **** *** many ********* ******** ******** ********* *** going ** *** ******* **** *** year?

(1)
(2)
Avatar
Guy Savage
Oct 21, 2020
IPVMU Certified

*** *****-** ** *** ******? **** just **** *** **** ***** ******* and ** *** **** ** ******** model. * ****** ** ******* *** a *** ***, **** *** ***** up ** * *** ***. *** same **** *** *** ******* *******.

MM
Michael Miller
Oct 21, 2020

*** *** ***** ** *** ** camera "*********, *** *** ** ****** IP ****** ** ********" *** *** credit ******* ***, **, ** ***** Avigilon *******.

MM
Michael Miller
Oct 21, 2020

****, **** ** **** **** ** only *** "******** *******, *****, ** Elite **** ********"

(7)
(1)
UI
Undisclosed Integrator #4
Oct 21, 2020

*** ************ ** ****. ******* ******* on ****** ********** *** ***** ******.

MM
Michael Miller
Oct 21, 2020

****** ******** *** *** **** *** have ** ** ***** ********.

UM
Undisclosed Manufacturer #7
Oct 28, 2020

***** ****** ********** ****’* ********* ** large *******. *’** ***** **** *** office ***** **** **** ******* ** Elite *******

(1)
Avatar
Scott Fischer
Oct 21, 2020
Lorica Consulting LLC • IPVMU Certified

**** *** "**********-***** ** ******" **** to ** ********* ***********, ** *** an ***-**** *****-** ******* **** ****?

Avatar
Hash Salehi
Oct 21, 2020
Motorola Solutions

** **** ****** ******* *** ***-**** smashed ** ** ***********, **** ***, we'll ****** **! :)

(9)
CC
Chris Chambers
Oct 21, 2020

*** **** * *** ********** ** about ****** ********* ** **** *****? On ***, ** *** ***** ********? And *** **** **** ********** **** what **** **, ** **** ***** dealers *** ***** ***** **** ** the **** ******?

MM
Michael Miller
Oct 21, 2020

**** ** * ******* * ***** be ***** ** **** *** * quote.

U
Undisclosed #3
Oct 21, 2020

*'* ** ******* ** **** ** see ** **** ******** ***** **** they *** * ******-***** ********** ** Canon ***, **** ** * ******* always *** **** **** ** *****-**/******/****** program ** ***** ***** ******** *******. Just **** ** ************* *** ******* experience **** ***** **** *** **** 10 *****, ***** ************ ****'* **** too **** ** * ***** *** trying ** **** *** ***** *******. They ***** * *** ** ***** on ***** ****** ********** ******** *** cameras (*********).

(2)
Avatar
Shaked Shavit
Oct 22, 2020

**** *** **** ...

U
Undisclosed #5
Oct 23, 2020

** **** ** ******** ** ** 44% ******** ** ** ** ***** off ** **** ****?

(1)
MM
Michael Miller
Oct 23, 2020

**'* ***** ** **** ****** *** could **** **% *** **** *** trade-in ****** ** *** **** ** the ******.

(2)
UE
Undisclosed End User #6
Oct 24, 2020

* ** ******* *** **** * can *** *** ** *** - 8MP ******* :)

(1)
VK
Vinod Kumar VC
Oct 28, 2020
ICD security Solutions

** **** **** *** *** *** Canada ******

Avatar
Hash Salehi
Oct 28, 2020
Motorola Solutions

***, ** **** **** ** ** only *** ** *** ******** ******** that *** *******, ***** ** *****+.

UI
Undisclosed Integrator #8
Oct 28, 2020

** ********* ******** ****** **** * competing ************?

Avatar
Hash Salehi
Oct 28, 2020
Motorola Solutions

******** *** ****** ** ****, **** a *** ** **** *** *** a ****** ** ********** *** ***** if *** *** ********* ****** ** opinion. ** *** **** ********* ******* a ****** ** **********.

**** **** ******** *** **** ******* and ***** **** **** ****, **** for ***** ****** * ** ****. We ********* ***** *** ** ******* we **** **** **** *** ******** from ***** * ****** ********** ** large ***+ ****** *********. ** ***** their ******* ******* ** **** ** have ***** *********.

(1)
(1)
U
Undisclosed #5
Nov 04, 2020

****, * ***** *** **** ** do **** **** ******** **** **** sales ****. ** *** ** ******** sales **** ***** *** **** ********* really *****. **** ******** ***** ********* say **** **** ********* ** * complete **** *** **** ****** **** us *** *** *****-** ****** ** applied.

**** ******* ** ** *** ** Avigilon ***** *** ** **** ********* of *** ***** ****** *** **** you *** **** ** ***** ******* to * ****** ** ******* ***** out ***** ** * ***** **** put ** *** ********** *** *** to *** *** **** (** *** a ***** ** * ******* ** the *** ****). ******* **** *** a **** $ ***** ** *** entire *********** *******.

******** ***** ** ******* ***** ***** team ** ***** ****** ****** **** release **********. **'* ****** *** **** your *** ******** ***** **** (********) start ******* ***** *** ********** ** the ********** *** *** ***** ** the **** ****.

(3)
Avatar
Hash Salehi
Nov 04, 2020
Motorola Solutions

****** * *** *** *** ****** feedback. ** *** ******* ** ******* out **** ********** **************, ***** ****** completely *********!