Audio Analytic Company Overview

By: John Honovich, Published on Nov 02, 2010

In this note, we overview the products and positioning of Audio Analytic, a UK based startup developing sound analytics for use in security applications.

Audio Analytic offers two versions [link no longer available] of their sound analytics: Full and Lite. The Full version provides sound classification while the Lite version delivers more basic loudness detection. The Lite version is positioned for low noise environments, "comparable with other level detection systems on the market place." The Full version targets specific sound detection in areas where "sounds are likely to occur which our equally or greater in loudness to the specific sound of interest which would otherwise trigger a loudness detection systems."

For the full version, Audio Analytic provides various 'sound packs' that match specific sounds. Examples of sound packs/applications include:

  • Monitoring aggression - ‘Hospitals, Prisons, Petrol Stations and Convenience Stores’
  • Monitoring car alarms - ‘large car parks attached to hospitals, airports, train stations, shopping centres, office and residential parking’

Computing load for the analytics is likely to be fairly low (especially relative to historical needs for more demanding video analytic applications). Using the Axis ARTPEC-3 as a baseline, the full version is estimated to consume 5-15% of the processor. Using a 2 core i7 Intel chip, about 100 channels of the full version can be processed.

Their sound analytics do not record audio nor play it to users. Sound is analyzed as a trigger to send an alert to a security monitoring system.

In the video surveillance market, available sound analytics are limited. One good example is Mobotix's built-in audio analytics which we used briefly and seems to work well for basic sound level detection. However, we've seen very few higher end sound analytics offered with surveillance. Gun shot detection, such as SpotShotter is a notable and prominent exception.

Audio Analytic's products are developed but not yet deployed in production products. (They are in the news recently because of their October 2010 Series A funding announcement [link no longer available].) Audio Analytic seeks to license their analytics to camera and VMS/NVR.

Given their stage and business model, pricing has not been set. We see 2 potential structural options:

  • Selling as a premium add-on (like video analytics is usually done today). The Full version would cost a few hundred dollars for specialized applications that want to use them.
  • Bundled by a camera manufacturer and provided to customers for free. Camera manufacturers could offer this on their higher end models as a differentiator. We are seeing this currently as a tactic by a number of larger manufacturers with analytics (e.g., Pelco and Sony).

We do think sound analytics has the potential to provide incremental value for applications where video analytics would be difficult (e.g., detecting aggression or car alarms). Obviously, this is early stage so more definitive judgement awaits further development and production release.

Comments : PRO Members only. Login. or Join.

Related Reports

Network Optix NxWitness 4.0 Tested on Oct 10, 2019
Network Optix released Nx Witness 4.0, proclaiming new features like a deep learning analytics metadata SDK, increased H.265 support, and UX...
Directory of 69 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
How Cobalt Robotics May Disrupt Security on Sep 13, 2019
While security robots have largely become a joke over the last few years, one organization, Cobalt Robotics, has raised $50+ million from top US...
Commend ID5 Intercom Tested on Sep 12, 2019
Commend touts the new ID5 intercom as 'timelessly elegant' and the slim body, glass front touchscreen indeed looks better than common, but ugly,...
Genetec Stratocast VSaaS Tested on Sep 05, 2019
The VSaaS market is rapidly expanding in 2019, with Verkada, Meraki, Eagle Eye, Avigilon and numerous startups growing their market share. When we...
Security Integrators Outlook On Remaining Integrators In 2025 on Aug 22, 2019
The industry has changed substantially in the last decade, with the rise of IP cameras and the race to the bottom. Indeed, more changes may be...
Dahua OEM Directory on Aug 16, 2019
US Government banned Dahua OEMs for dozens of companies. The following directory includes 40+ of those companies with a graphic and links to...
Proactive CCTV "Only Affordable Video Archiving Solution" Profile on Aug 12, 2019
Proactive CCTV is claiming to offer "the only affordable video archiving solution on the market", reducing the storage typically required for H.265...
Axis Door Station A8207-VE Tested on Aug 07, 2019
Axis newest door station, the A8207-VE, claims to deliver "video surveillance, two-way communication, and access control" in a single device. But...
Razberi Technologies Company Profile on Aug 06, 2019
Razberi says they have doubled their revenue in the first half of 2019, citing their proprietary camera hardening and cybersecurity capabilities...

Most Recent Industry Reports

Axis HD Analog Encoder Tested on Oct 11, 2019
Two years after declaring "Everything is IP", Axis has released their first HD analog encoder, the P7304, with support for AHD, CVI, TVI, and SD...
Dahua Celebrates PRC 70th Wearing Communist Party Hammer and Sickle on Oct 11, 2019
Dahua celebrated the PRC's 70th anniversary with a video of various Dahua employees wearing China Communist Party Hammer and Sickle pins as shown...
Last Chance - Register Now - October 2019 IP Networking Course on Oct 10, 2019
Last Chance - Register Now - Fall 2019 IP Networking Course. The course starts next week. This is the only networking course designed...
Network Optix NxWitness 4.0 Tested on Oct 10, 2019
Network Optix released Nx Witness 4.0, proclaiming new features like a deep learning analytics metadata SDK, increased H.265 support, and UX...
HID Fingerprint Reader Tested on Oct 09, 2019
HID has released their first access reader to use Lumidigm optical sensors, that touts it 'works with anyone, anytime, anywhere'. We bought and...
ONVIF Suspends Dahua and Hikvision on Oct 09, 2019
Dahua and Hikvision have been 'suspended', and effectively expelled, from ONVIF, immediately following US sanctions being placed on the 2 mega...
Hikvision And Dahua Sanctioned For Human Rights Abuses on Oct 07, 2019
In a groundbreaking move that will have drastic consequences across the video surveillance market, Dahua and Hikvision have been sanctioned by the...
Avigilon H5A Analytic Cameras Tested on Oct 07, 2019
Avigilon has released its H5A analytic cameras, claiming to "detect more objects with greater accuracy even in crowded scenes." We tested the...
Crisis At China's Largest VMS Provider, Netposa, Now State-Controlled on Oct 07, 2019
NetPosa, which bills itself as the PRC's largest VMS provider, is in a crisis. The firm is pursuing huge unpaid bills from clients, and its...
Knightscope Sells Just 1 Net New Robot In 6 Months on Oct 04, 2019
For the first half of 2019, US government records show that Knightscope has sold just 1 net new robots ('machines-in-network'), inching up from 52...