How To Quickly Research An Unknown Company

By: John Honovich, Published on Jul 23, 2019

There are hundreds of companies in the physical security markets, ranging from a flood of new startups to small companies that may or may not be secretly relabeling other companies products. How do you quickly figure out who a company is and what chances they have of success?

How To Quickly Assess An Unknown Company

In this guide, we explain how to do this, based on our experience analyzing hundreds of companies over the past decade, including:

  • Why starting with LinkedIn is the right approach
  • What 3 key elements to check for on LinkedIn
  • How to use a LinkedIn premium feature to show trends 
  • Why and how to check physical addresses and phone numbers
  • Why online company revenue estimators should be ignored
  • What are the best options for determining / finding revenue
  • How to analyze manufacturer revenue claims
  • What 2 key things to keep in mind when reading manufacturer websites
  • How to use employee reviews (both in the West and China)
  • How to use import records

***** *** ******** ** companies ** *** ******** security *******, ******* **** a ***** ** *** startups ** ***** ********* that *** ** *** not ** ******** ********** other ********* ********. *** do *** ******* ****** out *** * ******* is *** **** ******* they **** ** *******?

How To Quickly Assess An Unknown Company

** **** *****, ** explain *** ** ** this, ***** ** *** experience ********* ******** ** companies **** *** **** decade, *********:

  • *** ******** **** ******** is *** ***** ********
  • **** * *** ******** to ***** *** ** LinkedIn
  • *** ** *** * LinkedIn ******* ******* ** show ****** 
  • *** *** *** ** check ******** ********* *** phone *******
  • *** ****** ******* ******* estimators ****** ** *******
  • **** *** *** **** options *** *********** / finding *******
  • *** ** ******* ************ revenue ******
  • **** * *** ****** to **** ** **** when ******* ************ ********
  • *** ** *** ******** reviews (**** ** *** West *** *****)
  • *** ** *** ****** records

[***************]

Applies ** ************* *** Developers, *** *********** ** *********

****: **** ****** ******* to ************ *** **********, that ** ****** '********' products *** ****** ********. There *** ******* ******* requirements *** ***** ** do ****.

** ********, ***** *** small *********** *** ********* who *** *** ***** to **** *********** ******, including ********, ********. 

Starting **** ********

********** *** **** ***** to *****, **** ****** than * *******'* *******, since ******** ***** *** and *** **** ****** work *** * *******. While **** ** *** perfectly ********, ** **, over ***** ** *** using **, ********* ******** at ********** *** ********** a ******* **.

**** * - **** a *******'* ******* **** on ********, *.*.:

********* ***** ******* *** a ******** *******, ** our **********. * ******* without *** ** ****** to ** ************ (** you ******** *** *** wrong ****, ****** ******-***** that, *.*. ***** *** dozens ** ********* ***** 'Milestone' *** ****** * named '********* *******' ** check):

*** **** ************* ** ****? ***** 5 *********, *** ******* is ****** *** ********** or ** ** *****-***** startup. ** ********, ** they ***** ** ************ dozens ** ******* *** show **** * ******* of ********* ** ********, they *** ****** ********* just ********** ** ** takes ******* ** ****** to ******** '************' **** if **** *** ***** contract *************.

**** ** ***** ********* do? ** *** ******* claims ** ** * high **** ******* **** an ** / '**** learning' *********, ***** **** to ** ** ***** a *** ****** ********** team ******* **** ******** eduction (***, **, ******** vision, ***.). ** *** company *** **** ** the **** ********* ****** have ********** **** ************** listed (*.*., ****,  ****, etc.) ***** ******** ** develop ******** ** **, those *** *** *****.

****** **** ***** ****** / ***** ** ********: ** * ****** of ***** ********, ** cannot ****** *** ******* company **** **** *** salespeople *** ***** ** LinkedIn. ***** ******** ** less ********** ** ********* employees, ***** ********** ******* we **** **** ******** had **** ********* ********* showing ** ********. ** a ******* **** ***, regardless ** ***** ******* or ******** ******, *** company ** ****** **** relabelling ********* **** ** has **** **** **** solution ******* ******** ** outside ***********.

Advanced ******** - ***** ********

******* ******** *** ** use ******** ** ** check ***** '********' **** shows * *-**** ******** trend. ***** **** ********* make **** ****** ***** employee ***** ** * great ****** *** ******* health. *** *******, **** is ***********'* ******* *** chart:

***********'* ********* ***************, ***** sharply ********* ********* ***** real ******** (*******, ****).

** ********, ******* ** growing ****:

***, ******* **** ***** the ******* *** ***** that ** ***** ****** by **********. ** ***** that *** ******* ** bullish *** *** ** does *** **** ****** are ***** *******. *** example, ** *** ***-*****, Hikvision *** *** ******* expanding ********* *** *** they *** *********:

*** ********** ** **** this ** * **** LinkedIn ******* ******* ~$** per *****. ** *** are ********* ********* *********, this ** **** ***** it. ** *** **** that *********** ** * particular ******* *** *** always *** **** ** the ******** ** ** a **********.

******* ********** ** **** LinkedIn **** ****** **** for ********* **** ** least ** ********* ** it **** *** **** for ******** ** ******* businesses.

Checking ******* ******** *******

**** *** **** * sense ** *** ***** at * ******* (** not), *** ***** ***** you ****** **** *** in * ******* ******* is *** *******'* *******. Below ** ** ******* of * '******** *******' whose '******' ** ** San *********:

*******, * ***** ****** shows ** ** * virtual ******, *** ** actual ***:

**** ** **** ****** than **** ****** ******* and ********* * **** that * ******* ** faking * ******** ********.

******* *** ** ******** out ** * '*******' or '*****' ** **** a ******* ** ** existing *******. *** *******, '****** ******' *********** *** **** ***** who **** ***:

*** ****** *** ******* Active ****** ***** *** it ******* **** ** is *** **** ******** of ***** *****:

** **** *********, ******** a ***** ****** *** be *********. *** *******, a '*******' ***** '*********.**' **** *** **** clear *** **** *** or ***** **** **** from. **** ** ********, they ******* ***** **********. But ****** ********* ****** phone ****** (*** ****-****) *** it ******* * ***** for ***********:

************ *******, ***'*******' ** ********* ******* a *** ******** *********** ******* ********* *** not ******* ***** ******** 17-year ***** ** ***********.

Beware ****** ********* **********

***** ***** *** * number ** ***** (**** Owler, ********, *******, ***.) that ******** *******, ******* they *** *****, ** our **********. ** ** not ***** ***** **** get ***** **** **** but *** ********** **** are **** *** *** what ** **** **** inside ******* *** **** from ******* ****** ***********. So ** ******* ***** you "******* **** **** did $** ******* ** $100 ******* ** ****", just ******. ** ***** be ***** *** **** would **** ****** ** an ********.

Getting ********** - ********* ********

******* ********** ** ********* not ******** *** ***** companies, ** ***** ** North *******. ** ********, in *** **, **** have********* *****, ***** *** ****** financial ******* ** **** UK ********* ***, ** our **********, ******* *** most ***** ************ *********.

*** ******* **** ** available ** ****-********* ** partner *** *** *** financials ******** *********, *.*.,***** **** ****** *********** ******* ****** *** a ***** ******* ** profits:

**** ** * *** difference**** * *** ***** ago **** *** ******* had *****-******.

*******, **** ** ******** companies *** '******', *.*.,*** ********'* ********* *** **** ***** income *********.

***** ******** ********* **** disclose **********, *.*., *******, France, *** ******* ***** have ******** ********** ********* sharing **********.

Inc **** *** **********

*** ****** ****** ** checking *** *** **** results *** ******** *********. While **** ** ********, many ** *** ****** companies **** ****** ** disclose ***** ******* ** get *** ********* ** this ****. ********** ******** **** ***** numbers, ** **** ***** them ** ** ********* accurate **** *** *****.

*** *** ******* *** **** ******** results ***** **** **** **** industry *********, *.*., ******** access ******* ******* **** has ***** **** **** a **** **** ** reach **** **** $* million ** *******:

Beware ************ **** ******** **********

************* ***** ****-****** ***** financials *** ** ***** ways. *** *******,***** *** ****:

***** *** ********, ***** announced **** ** *** achieved * **% ********** annual ****** **** **** the **** * *****

**** ***** **** **** ~7x **** **** **** frame. **** *** **** ************ *** *** *** results:

*** ******* **** **** is *********** *** ******** point. ** **** **** from $* ** $* million, **** *** ***** pretty ****. ** ** is $* ** $** million, **** ** **** solid. *******, ******* ******* the ******** ***** ** is **** ** *****.

****, ***** *** **** not ******* ************ **** metric ****. ** ** presumably ******* *** **** just ******* **, *******, maybe ** ***** ******** or ******* ********* ** other *******. ** ** hard ** **** **** a ****** ***** ** made ** * ******* is ***** ************ ** how **** ******* **** data. 

Reading ******* *******

*** **** **** ** thumb **** ******* * company ******* ** **** companies ****** *** *** will ********* (*) ******* and (*) **** ******** information.

* ******* ********** **** is **** *** **** was ********** **** ******. They ****** ** *** point ****** ** '********', which **** ****** ******* assumed ** ******* *********** *** *** *******. *** **** *** likely *** *****, ** least *** **********. *** problem *** **** ******** can **** *******, *** a ****** ** *******.

******* *******, ********* *** never ********** ****** **** the ******* ********** ** their *********** ***********. **** they ** *********** ****

********* *** * ******* set ** ******* *** public ************

**** ** * **** statement. **** ** **** hundreds ** ********* ************, including **** ******* ****. It ** *** * lie. ** ** **** highly ********** ***** *** of ***** ************, *** 'public' *** ** ***** controlling ***********:

Image result for hikvision controlling shareholder

Omitting ***********

*******, *** **** ****** company ******* ******** ** omissions. ********* **** ****** never ******* **** **** do *** ** ** do ******, ******* ** up ** *** ** IPVM ** *** ** assess **** ***** ************ or ********* ***.

*** *** ********** ** omissions ***:

  • *********** ** *** **** differentiators ** *** ******** - *.*., *** ******* may **** *** ******* that **** ** ******* X *** ****** **** anyone **** *** ** might **** *** **** the ******** ** **** it ***** *** **** or **** ***** *** better ** ******* ************* conditions ** **** **** certain ***** ******** **** one **** *** ****, etc.
  • *********** ** ***** ******** that *** ********* ** buyers. *** *******, ******* feature * *** ** far *** **** ****** and *** **** *** material ********* ** *** they ******* ******* * but **** *** **** features *, *, ** C, ** *** **** worse ** ******** *, E, *** *. *** have ** ***** **** through ** *** ******* will ****** ***** **** that *****.

Employee *******

******** ******* *** * good *** ** *** insights **** *********. *** downside ** **** **** companies **** * ******* or **** ********* ********* have ****** ******** ******* for ** ** ** meaningful / ******.

** *** ****, *********** *** **** **** for ******* ******** *******. A ***** *******: ******** ** **** ** *** a ****** ****** ** negative ******** ******** *******. ***** ** ** example ** **** * review:

**** ******** ******* **** angry ** **, ******** out **** ****** ***** leave * ******** ******. And **** ** **** (while ********* **** **** monitor, ****** *** **** fake *******). *******, ** our ***** ** ********** company ********* *******, ** found **** **** ******** correlate **** ****** ******** issues.

** *****, *** ********* equivalent *********.***(看准, ** ***** ** Chinese). **** ***** ********* ******* ****.

Import *******

****** ******* *** ** very ******* ** ************* who * *******'* ********* or ********* ***.

*** *******, ***'* *** you **** ** **** more ***** ******* ************ TVT, *** ** ********** secretive ***** ***** *********. Here ** ** ******* of ***** ****** *******:

**** ***** **** ** their ********* *** *** may *** **** *********** who ******* ********** ********* is. *******,******** **** **** ******* Q-See, * ******* ******** supplier. **** *** *** Cart *********** *** ******** shows **** *** *** company ************:

********, *** *** *** it *** ********* *** OEM, **** ** ******* Watchdog, ***** *******, *** example:

** ***************, * ************ *******, to ** *** ********. There *** **** **** services, ****************, *** ** **** found **** ** **** limited *** ***** ***********. ImportGenius *** **** ***** services **** **** ****** $100 ** ******** ** dollars *** *****. *******, one ******* ** ************ we **** ***** ** we *** ****** ** companies ** *****, ** e.g., **** ********* ***** * *** shipment ** ****** ******, ***., ** *** an *****.

* ******* ********** ** these ******** ** **** it ** ******** *** companies ** **** ***** import *******. *** *******, we ******* ****** *********, dba ***** ***, *** this ** **** ** they **** **** ******* shipping ******* ** ******* imports ** *******, ******* obviously ********** ** **** / ******.

More **** ** ******

** **** *** **** ways ** ******** ********* over ****. ** *** have ********** *** ***** we ****** **** ** more ******** ** ***, please ***** ** *** comments.

Comments (19)

******:   

*********

********* *******

*****, ******* ************ *******, and ***** ****** ********* for **** **** ** record

**** ** **** ******* is *** ****** ** re ******** *** *********** of ******** ** **** alike ******** **** * slight ********** ** **** or *********** ************** 

*** **** *** ** what ** ***** *** the *********** ** ******** and ****** **** ****** differences ** ******* ** as *** ** **** exacqs ** ******** *** make *** ***** **** getting *** **** *****. 

 

********* *** ***** ******* are **** ******. * did *** ***** ** them ***** * *** focused **** ** ************* / ********** *** *** integrators *** ******* *********, those *** ********** **** relevant.

** *** ***** ******* for *********, * **** not ***** **** ** be ******* *** ************* / ********** ********* ** the ** ***** **** few ******* *** ********* included. 

****** *** *** ****! A *** ********:

  • ** ** ******** **** there ** * ****** company **** **** *** use ********? *********, *** not ***** **** *** favors ** *** ***** on *****, *** ** there **** * **** where * ******* **** good ******* ******'* **** a ******** *******?
  • *** ***** ** ******* companies *** ** ** a ******* ****** ******? How ***** ** ****** use ****** ** ****** for ********* ** *******? Can/has *** **** * big ****** ** ******* new *********?
  • **** ** ** ***-***** question: **/**** ********* **** made ********* ****** * linkedin *******? ***** *** be *********** **** ** not ** ****** ** use ****** *****/*** **** the *****.

** * ******* **** not ******** * ******** presence **** *** ** its ********* ***********, ** is *****

******** *** ***** ********* even ******* * ******* creating * ******* ****** based ** *** *** millions ** ********** ****** who **** ***** ******** (i.e., **** *** ***** that ** ***** ** LinkedProtestCo *** ** ******** now ***** ***************** ******).

** * ********* ******, I've *** ** *** any *********** ************ ** tech ********** **** * ******** *******. Integrators *** **-******* *** different, ********** ** **** have **** * ******* of *********.

* ***'* **** *** much ****** ******* ******* selection. ** **** *** seem **** ** *** a *** ******, *.*., I've ***** **** ****** say "* *** **** of ********* **** ******" or "****** ** * major ****** ** ** business". ** ********, ****** media ******* ** ** a **** ****** ******.

***** *** ** ********* that ******* ** *** most **** ****** ****** it *** *** ******** benefits ** ***** ********* and ******* ** ******* with ***** **** ******.

* ******** **** *** assessment **** ** * company **** *** ******** a ******** ******** **** all ** *** ********* represented, ** ** *****.  I ****** ** *** participate **** ******** ******, I **** **** ** is * ******** ****** to *** ***** ** information ** * ** not **** ***** ****** media *****.  * ** on *** ********* **** of ****** *** * view ******** ** ********* a **** *** *** sales ****.  **** ***** I ** ** *** company * **** *** demanded **** * *********** on ********?  ******** **** and *** ** **** out ** **'* **** legal *** ********* ** make **** *******.

** * ******* **** not ******** * ******** presencewith *** ** *** ********* represented, it is bogus [emphasis added]

**** ************* ** *****. No ******* *** '*** of *** ********* ***********'. The ***** ** ***** is * ******** **** of ********** ******* ********* on ******** **** **** virtually ***** ******* ** represented. **** ************** (**** with ******** **** *** not ** ********) ** more **** ****** ****** to *********** *** ***** / ***** ** *********.

*** **** ******* ***** are **** ********* ** the ******** ******** *** absolutely **** *** *** social *****.  ***** *** products **** **** ***** in *** ********** *****.

***** *** ******** **** only ***** ** *** classified *****

** *** ***** ****,*** *** *** * LinkedIn ******* ****:

*** ********, *** *** a **** ****** ** US ********** ********** ******* ** ****** ******** profile**** ~*,*** ********* ******:

** ** *****, * am *** ********** ***** people *** ********** ********** matters ** ******** *** companies ***** ********** **** and ***** ********* *** on ******** ** *********** numbers.

* ****'* **** ** misrepresent **** *****, * was **** ******* *** I *********** ********** **** as "***** * *********, the ******* ** ****** not ********** ** ** an *****-***** *******" ** "A ******* ******* *** (LinkedIn *******) ** ****** to ** ************".  ** me, **** ****** **** if ********* ****** * company ** *** ****** to *********** **** * social ***** **** **** it ** ******* *** company ** **** ********** (which ******* * *** of ****** ** **** situation), ** ** ************ or *****.  *'* *** trying ** ** ********* about ****, *** * frankly ***** ***** ** way *** **** ***** put **** ********* **** these ****** ***** ***** are ****** ****** ** order ** **** ***** own *****.  ** *** are ********** ** ******* out **** ***** * company, ***** ***** *******, pick ** *** ***** and **** ****, ***** check ***** ***** ***, please ***'* **** **** the ******** ** ******* upon ****** ***** ** tell *** ****'* ***** and ****'* *****.

* ***** * ********** up ***:

Applies ** ************* *** Developers, *** *********** ** *********

****: **** ****** ******* to ************ *** **********, that ** ****** '********' products *** ****** ********. There *** ******* ******* requirements *** ***** ** do ****.

** ********, ***** *** small *********** *** ********* who *** *** ***** to **** *********** ******, including ********, ********. 

**** ****:

* ******* ***** ***** is *** *** **** stock *** **** ********* what ***** ****** ***** sites *** ****** ****** in ***** ** **** their *** *****. ** you *** ********** ** finding *** **** ***** a *******, ***** ***** website, **** ** *** phone *** **** ****, maybe ***** ***** ***** BBB

*'** **** ***** **** a **** *** **** lots ** *********. *'** pick ** *** ***** but * ** ***** steps *****. **** *** right **** ** ********** high ********** ** ***** and *** ***** **** makes *** **** **** likely ** ** ****** by * **** ***** pitch.

***** ***** ***** ***

*** ** *** ******** to ************* *** **********. Maybe **'* **** *** locals ******* *********.

*'* **** *** ** this ***, ******* ****** the ***** ** *** article ** ******** **** this ** ** ********* to ************* *** ********** instead ** **** "** Unknown *******".

******* ***** ** ** look ** ************** ** products **** ** ** or *** ** **** testing. *** *** *** manufacture ** ****** **. Often ** *** ******* is ** ***, ** will **** *** ****** manufacturer ** ***** ******** address. 

** **** ***'* **** these **************, *** *** them ******* **** ** is ******** *** * project. 

***** ****!  **** **** we **** ******* ** an *** ****** (** didn’t *** ** ******) that ** ** ****** to **** *** ********* we ****** *** ******* addresses **** ****** ** wanted **** ******** **** and *** *** ‘****** location’ ** *** ****** of *** *******.  *’** done **** ******** *** this ** * ****** practice ** ***** ****** into ************ *** **** multiple ******** *********.  *** simple ******* ** **** a ******* ****** ** friends ****** *** **** $50 * ***** *** report ** ****** (*******- google ** ********) **** new ********** ********.  ****** verifies *** ******* ** physically ******* ** ******** to **** ******** **** a ************ ****.  **** verification + *** ****** address ***** ************ ** search ******* ************ **** territory ********.

***, ******! ****'* ***********. I *** *** **** this *** ******** ** SEO ********. ******, *** that *** ********* **, a***** ****** ** '*** virtual ******'***** *** * ******, albeit *********, ******.

**** ** **** *** make **?

****,

** ***** - ***** good ****.  *'** **** chasing **** ***** ** information *** ******* *** have * *** ***** tips... *** *** * private *********, *** **** particular ***** ****'* **** far **** **** ****.  (I ****'* ******* ***. vetted *** ****-******** *******, so * ** ***** to **** ** *** that *** ** *** toolbox!)

* *** ***** ****** to ********* **** *** solvency: 

******** *****:  ***** ** ******* down *** ******* ******* as **** *********.  ****, **** at *** ******* *** with ****** ***** *** count *** ******* ******... or ** *** ******* in ******** ***** * suite ** ** ****** building, **** *** ****** realtor/rental ***** *** **** property *** *** *** cost *** ****** **** of ******* ***** ** the **** ********.

******* *** **** ****:  ***** LinkedIn, *** ** ** org ***** **** ***** (if *** **** ****) and ****** (** *** have ****); **** **** at *** ***** ********** market *** ****** ***, for *******, **** * "Senior ******** *********" ***** - *** **% ** the ****** ** *** a *** **** *** that ******.... **** ******, rinse, ******.  *** * pareto ************:  *** *** 20% ** *** *** chart ***** ** **% of *** ******. 

**** ** **********/********** (**********.***/***/**********) *** *** *********** (who/how ****, *** ****!)  You ***'* *** ******** debt/obligations ** **** ***** (though *** *** ******* the ********** *** ** personal **********, *** *** always *** ****** ** see *** **** ***** homes *** *****!) 

************ ********:  ** *** **, visit *** ** ****** and ********* ****** (*****.*****.***/********/***/******-****.****) *** *** ** the ******* (** **********) hold *** ******* ******* to *** *******/********.  (***** are ******* ***** ** other *********.)

****** ***** (*.*. *******.***) are ***** ** *** can *** ****** ** them:  ******* **** ******* boasting ** ***** ****** about "******* *** ** division ** ** ******* from $*** ** $***" to **** *** ******* shred ** ****.

*** *******, ****** (*** verb) *** ***** *** look (******) *** ****** and ******* ********.  ***** once *** * ******* privately **** ********** ******* which *** ****** ***** as * ****.  *******, after ** ********* ** looking, * ***** ***** HR **** ****** ** an ******* ***** ********* journal (********* ******* *** employee ******... *******!!) 

******* *** *** ***** comments - ******!!

***** *******, ***!!

 

 

 

 

****'* **** *****!

*** ***** ****:*** *** **** ******** counting **** ** ******* lots **** *****

**** *** ** ******* investments, *** ********* *** ******* *******. *****, **** *******'* listing (*.*.,****'* ***********) ***** **** ** RSS **** ****** ** you *** *** ********* updates ** *** ********, announcements, ***. *** ********, most ********* ** *** need ** **** **** the ***.

*'** ***** ********** **** rate ** ** ****** hard. *** ********* *** roughly ******** ******** ***** but ***** *** ***** costs (*.*., *********** ** marketing) **** *** ****** to ** (*.*., **** companies ***** ***** ******** in ****** ***********).

******* ***** **** ***** to ****, **** ******** premium ** ***** ** whatever **** **** **, there ** ** ****** to *** ****** *** job *******, ***** *** help *** ************* *** people ******* ** *******.

***** ********* & ******* template :)  

******: ***** * ******* on *********** ****** *******, e.g.:

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