Assa Abloy Acquires August

By: IPVM Team, Published on Oct 25, 2017

The mega access control manufacturer, Assa Abbloy, has acquired one of the most well funded access control startups, smart lock manufacturer August.

This comes just months after August raised $25 million from VC firms.

Inside, we analyze the acquisition, looking at revenue, market valuation, potential fit with Assa Abbloy and how this might impact Assa Abloy's presence in the consumer/smart home market where the door controls giant has generally been weak.

*** **** ****** ******* manufacturer, **** ******,*** *********** ** *** **** well ****** ****** ******* startups, ***** **** ******************.

**** ***** **** ****** after ****** ****** $** million **** ** *****.

******, ** ******* *** acquisition, ******* ** *******, market *********, ********* *** with **** ****** *** how **** ***** ****** Assa *****'* ******** ** the ********/***** **** ****** where *** **** ******** giant *** ********* **** weak.

[***************]

August ***********

**** *****'* ****** ***************** *** ******* ** the *****. ** ******** was ***** ** *** price, ****** ** ****** that *** *********** **** dilutw **** *****'* ********, likely *** ** ****** being ************, ****** *** venture-backed ******** ** ***** stage.

**** ***** ********** *** acquisition's ******* ** ***** residential ********:

****** **** *********** *** residential ***** **** ******** with ************* ***** *****, expansion **** ***** ********* and ************* ********* *** home ********

*** *********** ******** ** refers ** ***** ********* be ****, ***** ****** was******** ** **** ***** in ****, *** ***** **** has * ***** **** offering, ** *** *** had **** ******* ** the *** ******* ***** August *** **** * strong ********** ** ***** national ******.

*** *********** ** ******** to ***** ****** *** end ** ****, ******* approvals, ***** ** ** not ********** ********* *** deal.

August ******* *********

** ******** ****** **** revenues **** ** ** the $** - $*** USD *****. ** ***** release, **** ***** ****** August's **** ******* *********** is ****** $***. ***** this ****** *** ***** impressive, ** ********* **** the **** **** ******'* current **** *******, ***** would ** **** ****** to ******* **** * quarters ********, ** *** mentioned. ******* ** ****, August ******** ***% ****** recently, ***** ** **** would *** **** ******* significantly ****.

Factors ********* *********

** ******** **** ***** paid * *** ******* million *** ******. ****** had *** ***** **** Silicon ****** ********* ***** look ***, *** ***** preference ** ********* ** ride ****** *** *** huge *******, ******* ** just ** *** "**** bets", ****** ** ******** they ***** **** **** off ****** *** ******** less. ********* $*** ******* ************** *** ******* *** enough **** ** ******* operations *** * *****. Additionally, ****** *** ********** likelihood *** ***** ******, as *********/*** ******** ******** to **** ********* *** acceptance **** *** ******, and ****** ******** **** both **** ******** *** competitively ******.

August **********

****** *** ** ***** entrant **** *** ******** smart **** ******, **** a ****** ******** ** fit **** * *********** deadbolt **** * ***** knob, * **** ****** that **** ** **** for ********* ** *** smart **** ************ ** their ******** **** ***** without ****** ** **** out **********, ****** ****, etc.

***** ** *** *** tested *** ****** ****, online ******** *** ********* positive ** ********** *******, *** ******* ********** review ***** (*.*.:*-***,*****,** ***).

*** ******* *** ************* ***** **** ************, ***** ***** ****** and *********, ******** ***** growth, ****** ***********, *** total *********.

Competitive ********

******'* ***** *** ***** referenced ********* ***** **** offerings ************** *******, **** ***** well-known ****** ** *** consumer **** ******. ***** smart **** ******** ***************** *********, ** ** the **** ******, ****** **********. **** made ****** *** ** the *** ****** ***** lock ********* *** ******* part ** * ***** organization.

August ********, **** ** ******

********* ** ********** **** Assa *****, ****** **** continue ** ******* ***** its *********** *****, **** the *** ********* ** control ** *** ****** products/company ***** *** ***********.

Expands **** ***** ******** ********

****** ***** **** ***** a ****** ******** ** the ********/*** *****, ***** they **** *** ****** presence. ***** ***** **** products ********* **** ***** Yale, ***** ****** *********** ** ****, **** **** **** oriented ** ************ **********. Assa ***** **** **** have ** ******** ** the ***** ******** ****** with******'* ****** ************** **** ********. ** expect ****** ** ****** consumer-focused, *** *** ****** part ** **** *****'* commercial *********, ****** **** will ****** ****** **** of **** *****'* ********* to ***** **** *******, opening ** *** ******* for ******.

Downside *** ******

**** *** **** ******, August **** ** **** being * *** ******* Valley ******* ** * growing *****, ** ******** the ******** ******** **** of ** $** ****** conglomerate. ************ *** ***** disruptive, *** *** ** more ** **** *** acquisition ******, *** *** acquirer, **** ******* *********** in **** *** *******. Employees ** ****** *** joined *** * ******* culture *** **** ** frustrated ******** ******** **** of * **** ***** organization, ***** ***** **** to *** ****** ******* the *******, ****** *** overall *********** ** ****** into **** ***** **** strenuous.

Outlook *** *** ********* ********

***** *** ******* ***** for ******** ******** ** growing ****, **** ******* this ** ** **** more ********** *** *** smartlocks ************.

***** * **** ** activity **** ******** *** beginnings ** *** ********* like****,*********,****,****,*****, *****, ****, *** Otto ***** ******, *** startup ***** *** ********** has ******* *** ** now ******** ** ************ growth *** ******* ** M&A ****** **** *** brands.

Impact ** ***** ****/**** ******* *******

****** *** *** ** the *** ****** *********** smart **** ******** **** made ***** *** * company **** **** ***** to ***. **** *********** helps ******** *** ***** lock ****** ** *******, and *** ***** **** the *** *** ***** startups, ****** ** **** does **** ** *** startups ** ***** ****** relatively ***, ***** ** the ******* ******** *****.

**** *****'* ******** ******** in *** ***/*********** ****** may **** ***** ****** of ******** ******** ****, or ***** ******* *********** in ********, ****** ** which ***** ******* ********* and *********** **** ***** the ******** ** ***** locks.

**** ***** ***** ******'* upcoming ***** ******** ** a ****** **** ********** their ****** ** ******* the *******. ** *** August ***** ******** ** successful **** ***** **** to ******* ** ******* buying ********* **** ****, who ********* ~$*** ******* ** funding, *********, ******* *** ********** in *** ***** ******** segment ** ******* **** August/Assa *****.

** ******'* ***** ******** does *** **** ** to ************, ** ** possible **** ***** ***** seek *** ** *********** in **** ******* ** well.

*******, ** ***** ****** to *** **** ************* of ***** ****, ***** doorbell, *********** ******, *** HVAC ****** ********* ** larger ******* ** *** consumer ***** ** **** segment ********* ** **** and **** ********** ***** homeowners.

Comments (7)

* ****** ******* **** lock *** **** -- it ***** **** ** the **** ** * household ****.

*** **** ******** ** the ***** **** ***** great, *** ***** ******* and ***** ** ***.

* ***** **** *** to * *****, ** does **** ****** ***** on *** **** ** the ****. *** **** also ***** ** ** advantage **** **** ** Schlage ** ******* ***'* have: ** *** *******, the **** ***** **** nothing ** *********.

**** ** ********* *** the ****** ******. ****'** aimed ** ** * hipper, ******* *********** **** others. ** *** **** one ** *** ***** security ******** ** **** in ***** ******. **** market ** **** ****** conscious **** **** ******, so ***** **** ** pick **** * ***** variety ** ****** ** deadbolt *** ******** **** is **********. * ***'* mind *** **** ** some ** *** ***** deadbolt *****, **** **** specific **** ** ******* styles, *** * ***'* prefer **** ** **** of *** **** ******, minimalist ***** ** ********.

**** ** ******** * conversation **** ***** ****** and * **** **** revisiting *** ***** *** the **** ******* ****** or ******, ** *'** been ****** ** **** something *** * ********* house ** *** **** the ********** *** ****** needs * ****.

**** ** ******** * conversation **** ***** ****** and * **** **** revisiting *** ***** *** the **** ******* ****** or ******...

**** ******* *********. *** membership ******* * **** accounting ** *** */* products ***** ********** *** their ********** *****-****, ** well ** *** ********** considerations ****.

******* *** *******!

;)

****'* *****. ****'* ** exceedingly ****** **** *******. Most *****, ***** & I **** ***** ********** like ** * **** looks **** ****** ** avoid ******** **** *** families, ** ** ***** drill **/******* ** **** random *********, *** ** we *** ********* ***** actions **** ** *********.

**** **********: * ****** an ****** ** ** Apple ***** ****** ***, as ** ******* **** (an ****** ******* *******, imagine ****!!), ******* **** thought.

****** ************ ** ****** apparent ** ***** ***** work ******* ** ******** was ** *** **** it ******** ******* ******, as **** ** * slight ****** ********, ** make ** *****.

* *** ***** ** return ** *** ** makes *** ********** ****** ** **** that * **** **** it ******. ****, ********* the ****** ************* *** buying * $*** ******** ingot ** **** *’* well ***** **** ** and **** * *** around *** ****** *** underlying **********, *** ****** should **** ** ********.

* ****** ** ****** considered **** *** **** as * ******** ****** mitigation ********.

**’* ********* *** ********** of * ******** ***** knob:

******

*** *** ** **** something **** * ******* electrified ******* ****? ****'* what * ********* ** my *****, *** * was **** ** *** very ***************-********* ***** **** match *** **** ** our *****. ***** *** a *** ** ***** options *** ***** ***, as *** *** ********* associate *** **** ** lever **** ***** *****.

***, * ********** **** this *** ******* ********* the ****** **** *** door **** ** *** a ******* **** ** fit ** ***** ** whatever *** **** ***, but...you're *****. *** *** do ********.

****, *** *** **** do ******** *** **** with ** **** ** automation *********** ******* *** can ****** ******* * relay ** * *** power ****** **** ******** your *********** *** ***** up. ** ******** ***** whether *** *** **** together ********* **** ** API ** ********. ***, it's *** ***** -- no ***** ******** ******, which *** * *** sticking ***** *** **.

****** **** ** ***** blast ******** ******* "**** ** ********* *,***,*** users!"

*** ** ****** ******* product **** *** ******* first ** ******, *** is ** *** *** cost *** ** *********, that ***** ************ *****.

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