ASIS 2017 Stronger, Says Manufacturers

By: Brian Karas, Published on Sep 29, 2017

ASIS has reversed a trend of declining satisfaction from manufacturers, based on results of our survey of 80 manufacturers.

However, exhibitors faced some significant problems with the show, and while opinions are up, ASIS is still not seen as a "must do" show.

We have detailed feedback on what manufacturers said they liked, and disliked, about the 2017 show in this report.

**** *** ******** * trend ** ********* ************ from *************, ***** ** results ** *** ****** of ** *************.

*******, ********** ***** **** significant ******** **** *** show, *** ***** ******** are **, **** ** still *** **** ** a "**** **" ****.

** **** ******** ******** on **** ************* **** they *****, *** ********, about *** **** **** in **** ******.

[***************]

Show "******" ** ****

**** ****** **** **** as ***** "******".**** *** * *********** reversal **** ****, *** ** ****' worst-ranked ***** ** *** times **** *** **** doing ****-**** ********* *******.

 

First **** ** *** ********

**** ******* *** ******* schedule *** **** ****, opening *** **** ** a ******* ******* ** the *********** ******. ****, the ****/***** *** ** the **** *** * vastly ******* ********, **** from **** **** ** 1PM.

Overall ******* ****

************ ******** ** *** overall **** ******* ******** what ** *** *** heard ******* *** **** on ******* *** ********* with ******** ***** ********* positive.

  • "************ **** *********. **** qualified ********* *** **** had **** *** *** people *** ******** **** lunch ** ******** ** the **** ***. ***** booth ****** **** **** it *** *** ** the **** ***** **** attended. ** **** *********** not ***** **** **** year *** ***** *** event, ** ******** *** booth *** **** ****. Great ***** *** ****."
  • "*** ****** *** ****** of *****."
  • "********* *********. *** **** in ** ******* *** weak ** ***** ** attendees *** ****** ** terms ** ******* "***" end **** *** ********* partner *****. *** ***** traffic *** ****** **** than **% ** *** time."
  • "*********** **** *** ******** feedback **** ******** *** potential *** *********."
  • "** **** ********* ** the ****** ** ***** end-users ** *** ****. A ********* ******* ****** get *** *** ****** and *** *** *****."
  • "********** ******* *** **** of *** ***, **** the **** ******* **** from ~**:**-*:**, ********* ************ well ********." 

Tuesday ******* ******

******** *** **** ** a ******* ******* ** Monday *** ****** ** a **** **** ** survey ***********, *** **** both ********** *** ********* we ***** **** ** the ****. **** ****** certainly ****** ******** ******* satisfaction **** *** *****.

  • "* ******* *** ******* was ****** **** **** year. * ***** *** Tue ***** ***, **** had ** ****."
  • "******* *** ****** ** Tuesday; ** *** **** having * ****** *******, thanks ** *** ******* start ****."
  • "**** ****** ******* **** last * ***** ** day * *** *. Lot's ** ***-*****. "
  • "*** ****** *** ****** of *****. ***** ***** day **** ***** ******* until **** *********. ****** second *** **** *** booth *** ***** ******, but ***** ********** ********."

Day * ****

****' ***** ***** ******** change,******* *** * ** the **** ** **** 3 *****, *** *** **** received. ********** **** *** 3 *** * ****** effort *** *** *** add ***** *** ****. 

  • "***** *** ** **** greed ** ******* *** extra *** **** *** exhibitors. *** **** ****** be ******. **** ** it **** ** **."
  • "******* *** **** ** day *** *** ******* on *** ***. *** couple ** ***** ** day ***** **** *** necessary."
  • "* **** ***** ** sufficient ** *** * was ****."
  • "*** *** *** *** a ***** - *** enough **** ** ******** get ******** ****, ** it *** **** ***** manufacturers ******** ** ****** pictures ********** ** ** customers."
  • "***** ********** ** *** last *** ** ******* light, ******* **** **** 10-1 ********** **."
  • "* ***** ****** *** 1PM ****** ** ******** was * *****, *** logic *** **** *** many ****** **** ***** 1pm, *** *** ********* at *** ***** ********* have *** **** ** they ****** ** **:**."
  • "**** **** ********* **** the **** *-* *****. It's ***** ********* *** what, ** *******, ** a * *** ****."
  • "*** * **** ***** was ****** **** * waste ** ****. * know ************ *** **** day ** *** **** is **** *** ** was ********** ** *** short **** *****."
  • "** ******* *** ***** count ** *** **** day, *** *** ** follow-up ** **** ******** with ***** *************."

Pre-Show ***** ************

******** ********** ******* ** have *********** ******** **** the **** *****, ********* with ******* ***** (***** must ** ***** ******* the **** *********), *** are *********** *** ******* the ***** ***** **** above **** ******. ** were **** **** ******* crews **** *********** **** needed, *** ********** **** exhibitor ************ *** ******* signs ** ****** ******.

  • "*** ******* *** **** ***** with *** ******* ***** that ** *** ** install *** ******* ******** of *** ***** – it *** ****** *** board ** *** ****.  It ** *** **** at *** *** **** because **** *** ****** into **** ******** **** Arata *** **** ***** year *** ******* ** get ** *********."
  • "*** **** **** **********, Arata ** *** * good ******. ****** *** Freeman. *** ******* ** much ******, *** ******** are ****** ******* *** the ******* ** *********."

********* ** **********, ***** problems *** *********** **** ***** ***********, *** *** **** itself. *** ********* *** ASIS ** **** ***** has ** ********* ******** to ******* *** **** shows, *********** ******* **** and ***** ********** **** using ****.

**** *** *** ******* to * ******* *** comment ** *** ******* issues, ** ***** ** address **** *** ****** shows.

ASIS ***** ********

**** *** **** ******* themselves **** ************'* ********* ** **&* Stadium, *** ***** *** well ********, *** ******* were ******-*****. *******, ********** said **** ******** ***** ability ** **** **** customers *** *******, ******** the ***** **** *** from ********* ***** **** events.

*** ******* ********** * ******* ** heard **** ***** ************* on *** *****:

**** **** ***** *** really **** ******** ** Wednesday *****. ** * result, ******* ********* ********* their ******* **** ** to ******. **** *** a **************. ** ***** big ******* ** ****** these ***** ** *** customers *** ** *** to ******* **** **** to *** *** *** customers.

ASIS **** / ***** *******

**** **** *** ********* stated **** **** ******** about ******* ** *** 2018 ***** **** **** years ****, *** ********** decided ** **** ***** for **** **** ***** on ************ ** ********** seen **** ****. *****, some *** ********* ***** the ***** ******** *** potential *** ********* ******** with *** ****, ******** mentioning *** ***** ******** were ********* *********:

  • "*** ******** *** *** better **** ************. ***** is **** ********** ***** next **** *** *** show ***** ** *** Vegas, *** ** *** keeping ** **** ****."
  • "******, **** ** ***** 6-months ***** *** **** wisdom ** *****!"
  • "*** *********, **** *** go **** **** **** due ** **** ** attendees. **** **** **** will ** ** *** Vegas, **** ********* ** the ********* ** *** location."
  • "* ***** **** ****'* Vegas **** **** ******* traffic."

** *** ******** ** attend *** **** **** show ** *****, *** will **-*** *** ****-***** survey ***** **** **** to *** ** **** can ******** ***** ******** track ******, ** ** 2017's ******* **** ***** as ** ********* ** ASIS' *********.

Comments (6)

Based on the integrator response above, I think ASIS has done at least a decent job of turning around their recent (last ~5 years) slide in value perception by launching specific structural changes.  Some worked, some didn't.. but at least they are addressing (and trying to reverse) that slide.

That said, I think ASIS has made a huge strategic mistake by choosing to host ASIS in Vegas in 2018....

The comparisons to ISCW will be much more direct - and I don't think ASIS has the presence (yet, maybe ever?) to challenge the king.

imo, they are choosing to go directly into battle from a clear position of weakness.

Based on the integrator response above

To be clear, the responses above were all manufacturers. We ask manufacturers because those are the companies who fund these events and because they are directly seeking lead generation, unlike integrators who more typically go for networking and knowledge.

yes, sorry - I misspoke.  Manufacturers is what I meant - as you note this was the responder audience.

ASIS held their own really cool function on Wednesday night. As a result, several customers cancelled their dinners with us to attend.

On the other hand, wouldn't an enterprising vendor step up its presence at the reception, in order to schmooze it's own customers as well as its competitors?

IMO, No.  The event would be too distracting, too crowded in the sense of trying to find your target customers to "schmooze", etc.

Part of the strategy behind taking someone to dinner is that you get to monopolize their time and attention for several hours. Much more difficult to do that at something like the ASIS event, that is more for "networking" (superficial meetings and conversations).

I wonder what type of manufacturers did you guys as. Cameras, access control, physical security, cyber security, services... i think if it was done in that way the opinions were a little bit more informative as who got the crowd they were looking for and who thought it was a waste.

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