Milestone / Canon Announces Cloud Spinoff Arcus Global, Now Arcules

By: IPVM Team, Published on Jun 27, 2017

Milestone has spun off a business, Arcus Global [link no longer available], funded by their parent company Canon. The new company aims to transform the VSaaS market with an enterprise-class offering.

IPVM spoke with Milestone about the new business. Inside this report, we share details on their plans and analyze its competitive positioning. 

Arcus ******

********** ** * "***** First" *******, ***** ****** is *****'* **** ** building ** **********-***** ***** platform. *** ******* ** a *********** ** ********** capital **** *****, ***** with ************ ********, *** ~20 ********* **** *********. Arcus ****** *** **** ********** Friis [**** ** ****** available], ******** ** ** Milestone's ******* ****** ********* describes *** ****** ** the *******:

** ********** ******** *** given *** **** ***** Global **** ******* *** first ******* ** *** market, *** ***** *** early ***** ** *** company ** ** ****** to ** ** ***** 12 ****** ****.

Based ** ****** **********, ** ****** *******

***** ****** ** ***** in ******, **, ************* 400 ***** ***** ** Milestone's ******* ****** ******. Southern **********, ******, ** in * ***** ****** of ** ***** ************ offices, ********* *********, *****, Arecont, ******* ********,****' ** ******, ***.

********* ********* **** ***** ******* ****** "*********" ******** **** **** **** alongside **** *******, *** that *** ******* **** instead ****** * ******* satellite ****** *** *******/****** meetings.

Hiring ~*** ** **** *** *****

*** ******* *********** ****** over *** ********* ** the **** *** *****. Initial ***** **** ** primarily **** *****: **********, machine ********/******* ****** ***********, product ********, **, *** related *****.

***** ********** ** ******* the ******* *** ***** out Arcus ****** *** ******** on ******** [**** ** longer *********].

Canon ******* ****** $**+ *******

***** ** *** **** investor ** *** *******, and ********* ***** *** no ***** ** ***** in ******* *********. ***** the ********** ** ****** stated, **** **** *****'* funding ********** ** $*** minimally, *** ***** ****** wind ** ***** **** higher **** ****.

Compared ** *** '*****'

***** ****** **** ***** some ** *** ************ property ** *********'* ******** Arcus *******, **** ****** for **** ********* *** embedded *******, *** ********* is * ********** ********* offering. 

*** ******** ***** *** intended ** * ***** based *** (** ******** to *** ******* **** XProtect) **** ***** ******** in *******, *** *** other ********** / ******* (see ********* ***** *** ******).

Target **********, *** ***

***** ************ ***** ******** have ************ ******* ** the ***** *** ** the ******. ********* *** clear ****, ** *** contrary, **** *** ******** Arcus ****** *** ********** users ********* ***** ***** service *********, **** *** start, *** **** ** would *** ** * consumer ******* *******.

Arcus ******* / ******* ******* 

******* ** **** ***** Global **** ********** ***** were ******, *** ********* did *********** **** ***** Global **** ******* **** the **** ************ / Linux ****** ******* ** the ******** ***** *******. This ***** ** ******** with ********** ***** / recording ** **** ** 'AI' / ******** ****** / **** ******** ********* in *** *****. *** dates, ******* *** ******* sets ** ***** *** not *** *********.

Competing ******* *** ********** **** *********

***** ****** **** **** compete ******* *** ******* with *********.

** *** *********** ****, Arcus ****** **** ********* benefit **** *** ******** and ********* ** *********'* existing *** *********. ** addition, ********* ********* ****, in *** ******, ********* might **-**** ***** ******'* cloud ******** ** ******** Milestone ********.

** *** *********** ****, making ***** ****** * separate ******* ***** ** the ******* ** ******* and **** ********* **** would ********* ******** ********* offerings *** ******* **********. 

Impact ** ********* ******** ***

********* **** **** ***** they *** ********* ** continuing ** *** ***** ******** to ***** ******** ********** XProtect ***, ***** ****** ***** be '***** *****' ***** Milestone **** ***. ***** now, Arcus ****** ** ** early **** ** ** not *** *********** ** *********** to ********** ******** *****. However, ** ***** ***** 100+ ****** **** *** next *** ***** *** builds *** ***** ******* / ******* ********, **** likely ***** ******. *******, how ******** ***** ***** up ******* * ****** enterprise ***** ****** ******** is *** *** **** to **** ***.

Vote / ****

Branding *********

***** *** * ******** issues:

(*) ***** *** * non-cloud ********* ****** **** underperformed *** *********** *********** for *** **** *** years. ******* **** ***** could ***** ********* *** those *** **** ***** Milestone's ******** ***** ********.

(*) *** **** ** this company ** ***** ******. Unfortunately, ***** ******* ****** another ******* *********** ********** "****** ********** ***** based ********" *** **** the ****** **** ***********.***. *** ********* / Canon ***** ****** ********* has *** ****** *************.***. *** * ******* investing ** **** *****, naming ***'* ******* **** a ******** **** *** domain **** ******* ***** company ******* **** ** not **** ****.

Arcus ****** *******

*** *** **** ******* signs *** ***** ****** are *** ********** ** Milestone's ******** *** ********* and *** *********** ****** of ******* **** ***** is *********. ******** **** gives ***** ****** *** foundation ** ******* *** scale *******.

** *** ***** ****, Arcus ****** **** **** to ***** **** ** can ******* *** **** with *** ********** ** being ************** * ******* and * ********** ** a ******* ***** ****** ******** is ***** ** ****** / ***** ***** ***** management *******.

Comments (12)

Undisclosed Integrator #1

06/27/17 12:52pm

Looks like win the office sweepstake on how long it would take Milestone to go cloud ( go direct to the end user and cut out the integrator)...

Avatar

Brian Karas

IPVM | 06/27/17 01:05pm

One challenge, although it may not seem so on the surface, is the funding/support from Canon.

Having the resources to immediately hire a team of 100+ people is both a startup dream and nightmare. It's nice to not be worried about capital for a while, but at the same time massive growth/expansion like that can create its own internal challenges just in getting everyone aimed in the same direction and with the same product design/structure in mind.

 

Avatar

Brian Karas

IPVM | 06/27/17 06:27pm

[UPDATE]

Edited the report to reflect the closing of the SV office/venture:

Milestone confirmed that their Silicon Valley "Incubator" location will shut down alongside this spinout, and that the company will instead occupy a smaller satellite office for partner/client meetings.

Undisclosed #2

06/28/17 12:48am

Not getting the domain name secured before naming the company must be a Danish thing... seems like they are following in Milestone's footsteps (e.g. milestonesys.com).

Glad they have $10M in funding... they will find out that the VSaaS market is not for the faint of heart, nor quick returns.  They (Canon) have realize that they will be cannibalizing Milestone and Axis AVHS sales... or maybe they don't?...they didn't check the domain name...

John Honovich

IPVM | In reply to Undisclosed #2 | 06/28/17 01:05am

seems like they are following in Milestone's footsteps (e.g. milestonesys.com)

Well, I am betting even years ago getting the domain milestone.com would have been incredibly hard since it's a real single word in English (indeed milestone.com was registered way back in 1993).

The 'Arcus Global' naming is far weirder. They could have easily called themselves 'Arcus Next' or whatever if they were willing to use a 2 word name. Related, they only registered arcusnext.com 2 weeks ago (6/13/17) which is surprisingly recent considering companies tend to plan these things out farther in advance.

They (Canon) have realize that they will be cannibalizing Milestone and Axis AVHS sales

The Milestone cannibalization is clearly on purpose and there is logic to it (e.g., Clayton Christensen, for an incumbent to disrupt 'itself' it might be better to spin out a business that can make its own decisions and not be hampered by the 'legacy' business). As for Axis, from everything we have seen Milestone and Axis continue to operate independently and without any special regard for each other (beyond previous camera integration / support).

Undisclosed #4

In reply to Undisclosed #2 | 07/05/17 04:31pm

Hopefully they see the long term - get a few patents and own a really great market for the future.

Steven Burman

06/28/17 03:14pm

Where does "chain of custody" fit in to cloud storage as related to video storage? 

Undisclosed #3

In reply to Steven Burman | 06/28/17 05:13pm

This is a great practical question.  :)

Steven Burman

06/28/17 05:24pm

I have approached several vendors with this issue, not one has had any kind of reasonable response. Seems any mediocre defense atty could make a lot of noise over video which was sent out over the public internet and stored off-site. Especially if a secondary compression codec was used by the storage company. Or a reduced frame-rate from the original recording. Anything which alters the video in any fashion from its original native format. 

Undisclosed End User #5

07/08/17 01:36pm

https://www.genetec.com/solutions/resources/stratocast-camera-connections-feature-focus

 

Undisclosed #2

07/08/17 02:34pm

Genetec has been at it for a while with Stratocast...with limited success. It is hard to be a Ferrari and a Ford and the same time.  Does anyone know how much these 3 plans cost? 7 days storage seems stingy to me... 5GB costs about a dime/month on AWS and even less on Azure. 

John Honovich

IPVM | 01/15/18 01:22pm

Recognizing their naming issues, Arcus Global is now Arcules:

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