This Manufacturer Shuns IP Cameras

By: Brian Karas, Published on Dec 14, 2017

One manufacturer has chosen a bold strategy in avoiding getting caught up in the race to the bottom: shun IP solutions.

We spoke with an executive from this company to better understand their approach to shunning IP, and what they offer as an alternative to IP, without going to HD-CVI or HD-TVI.

In this note we examine their strategy, why they say this was the right move for their company and target customer base, and what competitive risks they face doing so.

*** ************ *** ****** a **** ******** ** avoiding ******* ****** ** in *** **** ** the ******: **** ** *********.

** ***** **** ** executive **** **** ******* to ****** ********** ***** approach ** ******** **, and **** **** ***** as ** *********** ** IP, ******* ***** ** HD-CVI ** **-***.

** **** **** ** examine ***** ********, *** they *** **** *** the ***** **** *** their ******* *** ****** customer ****, *** **** competitive ***** **** **** doing **.

[***************]

Clinton *********** ******** ** ********

******* *********** *** *********** ******* ** cameras,******** **** * ******, ********* ** ******* legacy ********. *******, *** ******* recommends **-*** ******* *** high **********, ** **-*** as ** ***********, ******** several ***** ****** ******** using ***** ************. ******* also ***** ***** "******" analog ******** ** ****, ********* to ******* ********* **** these ******* ******* *** replacement **********, ** ******* to ****** ******* ** new ********* ***** *** company *** ************ ** particular ******** ***** ** analog. *** ******* **** this *** ********* ** response ** ********** ****** from ***** *** *********/*********. 

Retail - *** ******

****** *********, *******'* ******* customer ****, **** *** ******** IP ******* ** ******* as ***** *********, ********* to *******. ** ***** ***** retailers **** ****** ** go **** ** *******, Clinton **** **** ***** went **** ****** *** and/or ****** *************, ******** Clinton's ******* ** *********** in ***** *****, ******* to *** ********* ******** to **-********* ***** ** offerings. *** ********* ***** ******/****-***** *******, either ** **-*** **************, or ** ******* ** easier ********* **** **** old ******* ** *** platforms, ******* ***** ***** EX-SDI ********* **** *******, which ********** **** ** focus ** ***** *********. 

EX-SDI ** ** ********** ***********

*******'* ****** ** ** is **-***, ***** ** derived **** **-*** *** offers ******* ************ ******** than **-***, ********* ******* the ************** ** * visually ******** ***** ** reduce ********* ************. ******* in **** ***** ******-***** focus, ***** ********* ********* do *** **** ***** high ********** *******. **-*** is ******* ******** ** Clinton's ******* *******, ** ***** *******, *** ** ****** media ********. *** ******* signaling, ************ ******** ************, and ***** ******** ** EX-SDI ** ******** ** TVI, ***, *** *** cameras are ********* ** ****** EX-SDI * "**** ** Class ***** *******" ** Clinton. ** *******'* ******* catalog (* ****** ****** as * ********* ****), several ***** ** *** front *** ********* ** highlighting **-*** *** ******* its ********* ** ******** to ***** ************, ******** IP ********.

**-*** *********** *********** ** product *******.

In-House ******* ******

*** **-*** ******* *** recorders ******* ** ******* are ********* ******** **-*****, according ** *** *******, and **** ************ ** contract ************* ********** ** Korea *** ******. **** provides ** ********** ********* of ***** **** ** tailor ***** ********* ** customer ************, ************ **** it ***** ** ******** options *** *******, ** user ********* ******* ** recorders.

Price *********** **** ** ******

******* **** *** **-*** products *** ************* ****** with ** ****** *********, keeping **** *** ********* cheaper ******* ** ******* HD ****** ******* ** compared ** **-***** *******.

EX-SDI ******** ********

**** ***** *** ********* promoting **-*** *** **-*** respectively, ***** *** *** most ****** ** ************ for ****** ********** ********* in ************, ****** **-*** a less widely ********* ********. ******* uses **** ** ***** advantage, ******** **** ** spend **** *** ********* convincing ********* ** *** benefits ** **-***, **** minimal **** **** **** will ** *****-******* ** alternative **-*** ********.

EX-SDI ***** **. ******* *************

********, ****, *****, ***. have *** **** ******* ***-** technologies **** ** ****** and **-***, ***** **** prevents **** **** ******** the ****-******* ******** ** these ************. *** ********* looking *** ** ************, while **** ********** ** deal **** ******* *********, Clinton ** ** * good ******** ** ***** an ********** ****** *** EX-SDI. Additionally, by ********* *** ******** in-house **** *** **** claim ** ** **** than **** ** ********/*********** of ******* ************* ******* lineup.

 

EX-SDI ***** **. ******* *************

******** ** ******* ********* promoting **-*** ** **-*** products, ******* *** ***** the **** ********** ******** of ***** **-*** *** general **** ** *******, as **** ** ********* EX-SDI's ******** ***** *******, while *********** * ******* price, **** *** ******* to **** **** * local *******.

EX-SDI ******** ****

** *** ********, ******* is ******* ******* ** a ***** **********, ***** ********* may **** ** ****** proprietary, ***** *** ******* overall **-*** ******* ************ in ************. ** *********** eliminating ** ******** **** their *******, ***** ******* and ********* *** ****** other *********, *** *********** technologies **** **-*** ** HD-TVI, **** ********* ******* that **** **** *** of ** *** ***-** cameras ************** (**** ** when ***** ****-********* ** some *******, ** *****-****** cameras). ************, **** **** limits *******'* ******* *********** market *************, ***** ***** create ********** ** ******** by ********* *******, ** retailers **** ******* ******* IP *** ***** ******* (edge *********, ********* ***********, ability ** ****** ***** deployments ******* *****, ***.).

Comments (45)

****://***.*********.***/********.***?********=****

*** ***** ******** ** EX-SDI ********. 

******* ********* *** ******* better *** ******. *** and *** **** **** made **** *****, ** I ** *** ******** another ******* ********.

*** ******** * ******* product ** ***** *** race ** *** ****** seems *****************.

******* **** *** **-*** products *** ************* ****** with ** ****** *********, keeping **** *** ********* cheaper ******* ** ******* HD ****** ******* ** compared ** **-***** *******.

** ****** ** *** bottom ** *** **** you ****, **** ********** conflicts **** ******** * cheaper *******.

******** *** ** ***** the **** ** ******** else **** **** *****, but **** *** ** done ** ****** *** specifying *** **** ********** including ********** ***, *** rather ********** *** ********.

****** *********, *******'* ******* customer ****, **** *** embraced ** ******* ** heavily ** ***** *********, according ** *******.

** ** ********** *** deals ****** *********** **** retailers, * *** *** this ** *** ** the **** ********** ********** they **** ****.  **'** been ******** ******* **** our ******** *** *** retail ********* *** *** discussion ** ****** "*** do * *** ** IP".  **** ** ****** a **********, *** * haven't ***** * ******** yet *** ** *****'* found * ******* ** solution ***.  **** ********, Hybrid ***'*, ********, **** recording, *****'* * ******** for ***** ****** * migration **** ** ***** case.  **'** **** *******'* IP PVM's (**** *** **** camera ** ****) ** the ****.  **** **** them ** ******* ********* from ***** ***** ****** PVM ********.  ***** **** that **** **** ** change.

** * ********** **, the ** ***'* *** kind ** * ***** product ** *** ***** that ***, **** **** an ** ****** ** them, *** ******* ** mostly ******* *** *** side ** *** *******, and ******* *** ******** do ******** **** **** with *** ** *******. When *** ** ***** stream ** ********* **** to * ***, **** VMS, *** ***** ******* cameras, *** ****** **** another ************, *** *** which ****** *** ** PVM ******* ** ***** catalog, ******** ******* ** get *** *** **** of ****.

** ******* **** ********* over *** *****, *** not ************ ******** ** those ********* ** *** have, * ***** **** that **** **** ********** in ********* ** **, but **** * ***** number **** ****** ** spend ** ****** ** possible ** ***** ***** systems (*** ***** ****** video ************). **** *******'* strong ************* ** *** retail *******, * *** see ***** ***** ******** of ********* *** **** cost-conscious ****** ********* *** want *** **** ****** for ***** ******, *** want ** **** **** budget ***, *** ** viable. 

** *****,

 

* ***** **** ********* ********** want ** ***** ** little ** ******** ** video *******.  **** ********* and ***** *** **** offerings, **** *** **** made ********* **** (****** a ****** ******* *** me **** ********** ***** and ******** ** ***-******* owned *********).  * *** understand **** ******* ** be **** ***********, *'* just ************ ***** ******* has **** *** ** the **** **** **** high *******, ******** ** PVM's.  

**** *** ***** ******** the ** ***'*, *** those *** ******** **** their ****** ******** *********, which *** *** ** EX-SDI *** ** ****** options.

* ***** *** *** taking *** ***** *** of *******. **'* *** meant ** ** * blanket ********* ******* ****: "all ****** *** ******* IP." **** ********* **** made *** ****** ** IP, *** *** ***** retailers, ** ** ***** PVM ********* **** *****-** IP *******.

*** **** ********* ***** use ****** ******* *** have * ********* ****** for ***** **.

***, * ***** **** some ********* ** *** the ******** "*** ** I *** ** **?" But **** ***** **** turns **** * ****** discussion ** ***** *** store-wide ********. *** *** some, ** **** *****'* make *****.

** **** **** **-*** is * ***** *********** to ** *** *** winning *** ****** ******** with **-***.

****, ****'* **** *** Click-Bait *** *****?  *** not **** **** *** with ******* ***********? 

* *** *** ***** you ***** *** **** about **-***:

*. ******** *** **, it ** *********** ******* transmission.

*. **-*** ***** ** security ******** ******** **-****** by ******* *****.

*. **-*** ** * common ****** ** *** broadcast ********.

*. *** ****** ** HD-SDI (** ******** ********) is **** ***** **** Dr. **** *******

 

** **-*** ** * digital ************ ***** ** be ********* ** **** work ******* ******* ********/********? 

** **-*** ** * digital ************ ***** ** be ********* ** **** work ******* ******* ********/********?

****.  *** **** ** done ** *** *********/****** world ***** *** *** feed *** ** ********* on *** *** ** the *********, ******* ** the *** **** **** HDMI *****.

*** * ***** ***** is ****** ****** ** the ******** ***** ** justify *** *******.

** * ******* ******** from *******’* *****, ** was ****** *** **** six ******* **** **** showed ** **** *** performance ** ****** ** SDI.  ****.  *******>.

**** ******* ** ** part;:)

*'* ********* *** *** good *** ****, ** maybe *'** ***** * new *******, **** ****** phones, ******, *** *** machines.  * **** ******* all **'* ** ****** via ****, ** ******* paper *** **** ** exposed ** ****.  ***** I'm ** **, * will **** ** ****** SUV *** *** * mid **'* ***, **** my *** ******** *** go **** ** ************, and ****, *** *** least, ****** ** **** efficiency ******* *** **** up * **** *** in *** **% ********** range.

** * *** **** one, *'** *** **** old **** **, ********** something *****, *** **** my **** *******, ***** I ****** ** ******* account.

*******? **** ** **** so ****, ******** ******* now ***....****!

****** **** * ************ amount ** **-*** * know *** ********* ** a *** ***. 

*** ** *** *********** issues ** ******'* ***% overcome *** *** ************ experienced **** ****** **** **** ***** frequency's **** ****** ******. 

** * **** *** HD-SDI ** ** **** a ***** **** **** to *** ********** ** the *** ** ****** or ******** *** *** the ***** **** ****** drop *** ******! **-*** may ** ********* *** no **-*** *** ***% protected ****** **** ******** did ******* ****** ** this ******. 

@**** *, ** ***** be **** ** **** back **** **** *** HDcctv **** :-)

** *** **** ********** with **-*** **** ** first ****** ****** ********* in *** **** ******* somewhere ******* ****-****. **** then ** ***** ** had (** ** ***** the ******** ** *** use) ******* ***********:

- ***** ******* ******** - ***** **-*** * picture ******* ********* ********, in **** ***** ** was ******* ****

- ***** ****** *** highly *********** ** ************ caused ** ***** ******* coax ***** ***/** ***** mainstream BNC **********. ********* **** quality **** ****** **** had ** ** **** in ***** ** **** sure ********* ** **** 70-80 ****** ***** ** reached ******* ****** *** signal. ***** **** ***/*** cable *** **** *** of *** ********.

- **-*** *******/**** **** not ********** **** ***** analogue *******, ** **** were ************ *** ******** as ** ****-**-** *******

**** *** *** / AHD/ *** ************ ********, **** basically ****** ******* ***** same ****** *** ****** the ******* ****** *** the ***** *** ******* - ** ****** ** it ** ** ******* of ** ******** **** system ** * ******* new ***. 

** ** ****, *** decision ** **** ******* to ***** ** **-*** was *** ****** ** some ************* **********, *** the *********** ** "****' customers ** ***** ********. Once *** **** * HD-SDI ****** *** *** need ** ******* **** HD-SDI ******* - ***** are *** **** ********* selling ****, ** ** makes *** *** * kind ** "*********" ******** which ***** *********** *** company **** *** ****.

******** ******* **** ** ***** "in ******** ******* ****** up ** *** **** to *** ******" ** also *******, ** **** Longse ****** **** ** EX-SDI ******* ***:

** ** ****, *** decision ** **** ******* to ***** ** **-*** was *** ****** ** some ************* **********, *** the *********** ** "****' customers ** ***** ********. Once *** **** * HD-SDI ****** *** *** need ** ******* **** HD-SDI ******* - ***** are *** **** ********* selling ****, ** ** makes *** *** * kind ** "*********" ******** which ***** *********** *** company **** *** ****.

 

** **** ** *** the **** ** ***. We ****** ******* **** EX-SDI ** *** ******** HD **** **** **********. The ******** ** ****** EX-SDI *** ****** **** on *** ******** ***** quality **. ** ****** (TVI, ***, ***).

*** ***** ***** **** any ********** *** ** viewed ** * *** to "****" ********* **.

**-*** **** *** **** anyone **. **-*** ** backward ********** **** **-*** and *** **** ****** analog ** ****. ***** are **** ********** **** can ******* **-*** ** HD-Analog *** **** **-*** to **.

** **, **'* *** some ********* **** ** deceive ********* *** "****" them **** *** "*********" offering.

**-*** ** *** ********* to ******* ***********.

**** **-*** ******* **?  If * ******** ***** HD-SDi *** ******* ** 1080p.  * *** ******* about *** ******* ** HD-SDI.  * **** ******** Rockoff ** ******** ***** I ******** ** *** a ***** *** ********.  If **-*** ******** ******* resolution ** ******* **** are *** *********** ***** over ********* ****-***** **** that ** *********.  * dont **** ** **** to *** ** **-** to *** *** ****.

 

* **** ***** **** Clinton *********** ****** ******** in *** ******* ****.  Their ******* *** ****** enough.

******* **** ******* ***********

 

* ****** **** ** proofread.

***, **-*** ******** ***, 4MP, & ** (****** soon) *** ** *** do *** ** ***** at **** ********* **** standard ****.

**-*** *** **** ** Up-the-Coax ************* *** ** capable ** ***** *****-****-**** as ****.

****** ***'* ******** ** reach *** ** *** would **** ** ******* further.

* ***** *** **-*** If **** ********** **** HD-SDI ** ***** ******* installs **** **-*** ** upgrade ****. 

* *** **** *** ex-SDI ***** **** ******* distance *** **** ************ as ***, *** *** TVI.  ** ** ******** higher *********** **** ****, even ******.  

**** **** **** ** most ** **** ************* seem ** ** ******** AHD, *** *** *** at *** ****** *** recorder ***** ***** *******.

****, * *** ** BETA ** *** ***. 

***, ** ** * bit **** **** **. VHS, *** * ***'* see *** ** *** HD **** **** ************ going **** ******* ****.

*** **** ******** *** EX-SDI **. ** ****** (TVI, ***, & ***) is **** **-*** ** a ******* ****** ******* TVI, ***, *** *** are ******. 

** *** ******** ** see cameras *** **** **** can ******* ******** ** over **** ************.

***,

 

** * *** *****, deep ********, ****** **************, sound **************, *****-****** *******, better *********, ** *** 8K **********, ***** ********* ect., *** ************ **** must *** ** *******, will ** *** ***** trend, ********** ** ******. Why ***** **** **** on *** ******* ** over **** ********** ***** is ******* ********* ** companies **** ****** **** Clinton? ***** **** * survival ****** ****** **** a ****-**** ****** ********.

*** ***** ** **** in **** ** **** we ***** **** "** is *** *** ******" or "**-*** **** ******* IP" *** ** ********* never ******** ********* **** we "**** *** ** Technology." 

***** ********* * ******* catalog *** ***** ** I ***** **** ** the *****. ** ***** the ******* ***** ** a ** *** ***** ************ and came ** **** *** article ***** "**** ************ shuns ** *******" ***** on *** **** **** we ** *** ***** a **** ***** ** IP ***** ******** *****.

** **** ****** ***** a *** ***** ******** development *** *** **** to ** ******** *********** digital ******* ***, *** I **** ******* *** to ***** ** ** ISC **** *** * demo. **** ** **** made ** **** *** article.

* ***** ** ** and ** ***** *** roadmap *** ***** ** see *** ***** ** the ****** ** ****, but ** ****** ***** is *** *** ***** to ** **.

** **** ****** ***** a *********** ******** **** ** comes ** *** ****-**** growth, *** ** ******** feel **** **-*** **** be * **** ** that ****** ***** **** IP.

 

 

****** *** *** ************* on **** ********. ****'* pretty **** ** **** if **** *** *** is ********, ******** ** the *** ***** ** click-bait ************** ********* *** unjustifiably ******** * *********** industry ****** ** * bad *****. 

***, * ***** **** the ******* ***** ** a *** ** *** "click-bait" ****.

*** * **** *** that ***** *** **** professional, *** * ***'* think ** ******** ** paint ** ** * negative *****.

* ***** **** ** the ********** **** ** out ** ******* *** turned ** **** ********* that **'* ***.

** *** ******** ** see ******* *** **** that *** ******* ******** HD **** **** ************.

***** ***** *** ********** devices ********** *** *** AHD *** ***, **** manufacturers *** ********** **-*** and *** ** ***** 3 ** *** **** cable / **********?

***** *** **-*** ******* on *** ****** *** that ****  ****** ***, ***, and ****** **** *** a ****** *** ******.

******. * ** ******** more ******* ***** *** opposite. **** **** ****** EX-SDI ** **** ** TVI, ***, ***, ***.? 

** ***** *****, ** one **** **-*** ******* how ****** ** *** they ** * *** manufacturers *** ******* **?

***** *** * *** manufacturers **** **** * universal *** **** ****** both **-*** *** **-******. Most ** **** **** from ***** *** **** is **** *** **** Chinese ************* *** ******** to ******* **** *** too.

*** **** ***** ******* retailers ***** ** ********* managed ** ********* ** the **** ** ******** class *********. **** *** limited ** ********** ****** speeds.

********, **-*** **** ******* to **** ****** ******* via *** *********. * video ****** ******* ** the **** ****** ***** platform. 

** ****** **** ** 100+ ***** ********* **** 0.2Mbps ****** ***********, ** is *** ***** ******* customer ************, ****** ***** and *********** ** *** and *** *******.

* ****'* **** *** implications ***** ****** ******* differences ******* ** *** EX-SDI. 

 

** ******* **** ******** with *******, * **** a ******** ********* **** large ********* *** ****** no ****** (** ********) connectivity ** *** ** utilize *** ******** **** wanted **** **. ** they *** ** **** a ******** ******* ** LP ***** ** *** store ** ***********, ****. 

 

*** ****** ** *** better **** *** ****** of *** ********** ******.  Prepare *** *** ** camera ***** ****, ****** monitoring ******* ********* *** cloud ****** ****** *************.

** **** **** ******** to **** *** **** this ******** **** ******* die ** *** ****, but **** * ***** about **, *** ******** a ***** **** ** focus *** ********** ** one ********** ***** ******** else ** ***** ** all ***** ** ********* directions. **** ** **** coax ****** ***, *** cant ****** ***** *** "resolution **********" ****** ** much ******* ******.

* **** ******* ******* DVR's *** ******* ******** at *** ****. ******* is ******** *** **** to *** ****** ******* their ******* **** ** already *****.

*'* ***** ** **** that *** **** **** way. **'* **** ** throw ***** ** ***********.

*'* **** ** **** a ************ ***** *** you **** *** ******* line ** ** *** "dump" ** *** **** to ** **. 

**** ******** ***** ***********. What ********** ****** *** you **** ** *** dump? ** ****** ******* I **** **.

****, **** ** *** bottom ****** ** * phenomenon ***** ** "***** low ******* **** ******* the ******", * ***** Clinton ** ******* **** race.

****, **** ** *** bottom ****** ** * phenomenon ***** ** "***** low ******* **** ******* the ******", * ***** Clinton ** ******* **** race.

****’* ****, *** ** one ***** ****** **** you.

***** *** *** **** response ***. ***********.

***** ******* *** ******* not ****** *** **** route *** *** ***** or ***. ***** **** be * ***** ***** revenue ****** *** * handful ** *****, *** then ***** **** ****** customer **** ******* ** IP **** ** ***** and ******** **** **** in ***** *** **** realize **** **** *** missing.

****'* * **** ******** Cotton... 

****
**ə*/
****
 
  1. ************ *****, ******, ** reject (******* ** *********) through ********* ** *******.
    "** ******* *********** *******"

   

* ** ******** ** understand *** **** *** critical ** **** *******. The ******** **  ********** and ******* * ***** not ****. **** * asked ***** ******* *********** it *** ***** ******** the **-*** ****** ******** video **** ** ** their *******. * **** many **** ********* ********* with ******** ******* ***** in *****.

**** **** *** **** shaker ** ** **** when *********** ******* ** IPVM.

 

* **** ** ******* some ****** **** **** come ** ** *** comments ****** **** ******.

** *****, * ******* that ******* *** "*******" IP ******* ** ***** current ********. **** ** based ** *** **** they **** *** * very ******* ** ******* lineup ** ***** ************ solutions, **** ******** **-*** heavily, *** **** **** Axis ******* **** **** needed ** ****** ************ in *** ** ***** main ******* ***** (****). 

**** * ***** **** Dan *******, * *** upfront ***** *** **** that *** **** ** IP *******/********* ** ***** catalog/website *** **** * ***** most notable. * ***** ** intriguing **** ******* *** able ** ***** * surveillance ****** ** *** current ********** **** ******* IP *********, *** **** focused ** * **** esoteric ****** ** **-***. This *** **** ********* than *** ******** **** manufacturers/brands **** ***** ****** OEMing ** ****** **** and ******* ***** "***** add" ****** ****** **** support ** ********, ***.

*** ** ******* **** we ********* **** ** their **** **** ******** IP *******. *******, ***** utilize **** *******, *** an ** ****** ******** or ******* ** *******. While ** **** **** out ** *** ******, because **** *** *** the **** *****, * think *** **** **** use **** ******* ** the **** ******* ********** how ******* ** *** putting * *** ** R&D ****** **** ** cameras, ******* ***** **** products ** ***** ****. 

**** *** ****** *** initially *********, *** **** me * ****** ** minor *********** *** ***** (e.g.: * *** **** listed ** ******* ** analog ********, ***** ** clarified ** ***** ** analog, *** ** ******, and **** ******** ** EX-SDI **. **-***). ** did *** ***** **** the ***** ** ****** itself *** ********** ** misrepresented ****. **** ** hopefully *** ** **** to *** **** **** we *** *** ***** anything **** "******* **** no ** ****!". ******* may ****** ***** ******** around **-***/** ** *** future. ** **** **, we *** ***** **** change *** ***/*** ** came *****. *** ***, though, "********" ** ******* certainly **** **** ***** in **** ****.

 

 

* **** **** ****** this ************.  ** *** Clinton *********** ** **** of *** ********.  **** work **** *** **** a **** *******.  * also ********** ***** ***** response ****.  *** ** our ************* ***** ******* have **** ****** *** the ****** *** **** pleased **** *** *******.  My ********** **** **** as ****, ***** ** important ** **.  * originally ******* ******* ** them ******* * ****** IP68 **** *******, ***** for **** ****** *** difficult ** **** ** the ****.  ** **** used **** *** * few ***** *** *** haven't *** *** ******.  

* *** *********** **** *** *** vs **** *******.  **** what * ******** **** was *** ******** ******.  Interesting ***** *** ***** that ******** **** ***.

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