This Manufacturer Shuns IP Cameras

Author: Brian Karas, Published on Dec 14, 2017

One manufacturer has chosen a bold strategy in avoiding getting caught up in the race to the bottom: shun IP solutions.

We spoke with an executive from this company to better understand their approach to shunning IP, and what they offer as an alternative to IP, without going to HD-CVI or HD-TVI.

In this note we examine their strategy, why they say this was the right move for their company and target customer base, and what competitive risks they face doing so.

*** ************ *** ****** * **** ******** ** ******** ******* caught ** ** *** **** ** *** ******: **** ** solutions.

** ***** **** ** ********* **** **** ******* ** ****** understand ***** ******** ** ******** **, *** **** **** ***** as ** *********** ** **, ******* ***** ** **-*** ** HD-TVI.

** **** **** ** ******* ***** ********, *** **** *** this *** *** ***** **** *** ***** ******* *** ****** customer ****, *** **** *********** ***** **** **** ***** **.

[***************]

Clinton *********** ******** ** ********

******* ************** *********** ******* ** *******,******** **** * ******, ********* ** ******* ****** ********. *******, *** ******* ********** EX-SDI ******* *** **** **********, ** **-*** ** ** ***********, offering ******* ***** ****** ******** ***** ***** ************. ******* **** still ***** "******" ****** ******** ** ****, ********* ** ******* customers **** ***** ******* ******* *** *********** **********, ** ******* to ****** ******* ** *** ********* ***** *** ******* *** standardized ** ********** ******** ***** ** ******. *** ******* **** this *** ********* ** ******** ** ********** ****** **** ***** top *********/*********.

Retail - *** ******

****** *********, *******'* ******* ******** ****, **** *** ******** ** systems ** ******* ** ***** *********, ********* ** *******. ** cases ***** ********* **** ****** ** ** **** ** *******, Clinton **** **** ***** **** **** ****** *** ***/** ****** manufacturers, ******** *******'* ******* ** *********** ** ***** *****, ******* to *** ********* ******** ** **-********* ***** ** *********. *** retailers ***** ******/****-***** *******, ****** ** **-*** **************, ** ** provide ** ****** ********* **** **** *** ******* ** *** platforms, ******* ***** ***** **-*** ********* **** *******, ***** ********** them ** ***** ** ***** *********.

EX-SDI ** ** ********** ***********

*******'* ****** ** ** ** **-***, ***** ** ******* **** HD-SDI *** ****** ******* ************ ******** **** **-***, ********* ******* the ************** ** * ******** ******** ***** ** ****** ********* requirements. ******* ** **** ***** ******-***** *****, ***** ********* ********* do *** **** ***** **** ********** *******. **-*** ** ******* promoted ** *******'* ******* *******,** ***** *******, *** ** ****** ***** ********. *** ******* *********, ************ distance ************, *** ***** ******** ** **-*** ** ******** ** TVI, ***, *** *** ******* *** ********* ** ****** **-*** a "**** ** ***** ***** *******" ** *******. ** *******'* printed ******* (* ****** ****** ** * ********* ****), ******* pages ** *** ***** *** ********* ** ************ **-*** *** listing *** ********* ** ******** ** ***** ************, ******** ** entirely.

**-*** *********** *********** ** ******* *******.

In-House ******* ******

*** **-*** ******* *** ********* ******* ** ******* *** ********* designed **-*****, ********* ** *** *******, *** **** ************ ** contract ************* ********** ** ***** *** ******. **** ******** ** additional ********* ** ***** **** ** ****** ***** ********* ** customer ************, ************ **** ** ***** ** ******** ******* *** cameras, ** **** ********* ******* ** *********.

Price *********** **** ** ******

******* **** *** **-*** ******** *** ************* ****** **** ** analog *********, ******* **** *** ********* ******* ******* ** ******* HD ****** ******* ** ******** ** **-***** *******.

EX-SDI ******** ********

**** ***** *** ********* ********* **-*** *** **-*** ************, ***** are *** **** ****** ** ************ *** ****** ********** ********* in ************, ****** **-*** * **** ****** ********* ********. ******* uses **** ** ***** *********, ******** **** ** ***** **** and ********* ********** ********* ** *** ******** ** **-***, **** minimal **** **** **** **** ** *****-******* ** *********** **-*** products.

EX-SDI ***** **. ******* *************

********, ****, *****, ***. **** *** **** ******* ***-** ************ like ** ****** *** **-***, ***** **** ******** **** **** offering *** ****-******* ******** ** ***** ************. *** ********* ******* for ** ************, ***** **** ********** ** **** **** ******* companies, ******* ** ** * **** ******** ** ***** ** attractive ****** *** **-***. ************, ** ********* *** ******** **-***** they *** **** ***** ** ** **** **** **** ** importer/distributor ** ******* ************* ******* ******.

EX-SDI ***** **. ******* *************

******** ** ******* ********* ********* **-*** ** **-*** ********, ******* can ***** *** **** ********** ******** ** ***** **-*** *** general **** ** *******, ** **** ** ********* **-***'* ******** image *******, ***** *********** * ******* *****, **** *** ******* to **** **** * ***** *******.

EX-SDI ******** ****

** *** ********, ******* ** ******* ******* ** * ***** technology, ***** ********* *** **** ** ****** ***********, ***** *** limited ******* **-*** ******* ************ ** ************. ** *********** *********** IP ******** **** ***** *******, ***** ******* *** ********* *** choose ***** *********, *** *********** ************ **** **-*** ** **-***, when ********* ******* **** **** **** *** ** ** *** non-IP ******* ************** (**** ** **** ***** ****-********* ** **** cameras, ** *****-****** *******). ************, **** **** ****** *******'* ******* addressable ****** *************, ***** ***** ****** ********** ** ******** ** retailers *******, ** ********* **** ******* ******* ** *** ***** reasons (**** *********, ********* ***********, ******* ** ****** ***** *********** through *****, ***.).

Comments (44)

****://***.*********.***/********.***?********=****

*** ***** ******** ** **-*** ********.

******* ********* *** ******* ****** *** ******. *** *** *** have **** **** **** *****, ** * ** *** ******** another ******* ********.

*** ******** * ******* ******* ** ***** *** **** ** the ****** ***** *****************.

******* **** *** **-*** ******** *** ************* ****** **** ** analog *********, ******* **** *** ********* ******* ******* ** ******* HD ****** ******* ** ******** ** **-***** *******.

** ****** ** *** ****** ** *** **** *** ****, that ********** ********* **** ******** * ******* *******.

******** *** ** ***** *** **** ** ******** **** **** make *****, *** **** *** ** **** ** ****** *** specifying *** **** ********** ********* ********** ***, *** ****** ********** the ********.

****** *********, *******'* ******* ******** ****, **** *** ******** ** systems ** ******* ** ***** *********, ********* ** *******.

** ** ********** *** ***** ****** *********** **** *********, * can *** **** ** *** ** *** **** ********** ********** they **** ****. **'** **** ******** ******* **** *** ******** and *** ****** ********* *** *** ********** ** ****** "*** do * *** ** **". **** ** ****** * **********, but * *****'* ***** * ******** *** *** ** *****'* found * ******* ** ******** ***. **** ********, ****** ***'*, decoders, **** *********, *****'* * ******** *** ***** ****** * migration **** ** ***** ****. **'** **** *******'* ** ***'* (with *** **** ****** ** ****) ** *** ****. **** used **** ** ******* ********* **** ***** ***** ****** *** solution. ***** **** **** **** **** ** ******.

** * ********** **, *** ** ***'* *** **** ** a ***** ******* ** *** ***** **** ***, **** **** an ** ****** ** ****, *** ******* ** ****** ******* the *** **** ** *** *******, *** ******* *** ******** do ******** **** **** **** *** ** *******. **** *** IP ***** ****** ** ********* **** ** * ***, **** VMS, *** ***** ******* *******, *** ****** **** ******* ************, and *** ***** ****** *** ** *** ******* ** ***** catalog, ******** ******* ** *** *** *** **** ** ****.

** ******* **** ********* **** *** *****, *** *** ************ focusing ** ***** ********* ** *** ****, * ***** **** that **** **** ********** ** ********* ** **, *** **** a ***** ****** **** ****** ** ***** ** ****** ** possible ** ***** ***** ******* (*** ***** ****** ***** ************). With *******'* ****** ************* ** *** ****** *******, * *** see ***** ***** ******** ** ********* *** **** ****-********* ****** customers *** **** *** **** ****** *** ***** ******, *** want ** **** **** ****** ***, *** ** ******.

** *****,

* ***** **** ********* ********** **** ** ***** ** ****** as ******** ** ***** *******. **** ********* *** ***** *** cost *********, **** *** **** **** ********* **** (****** * bigger ******* *** ** **** ********** ***** *** ******** ** non-Chinese ***** *********). * *** ********** **** ******* ** ** cost ***********, *'* **** ************ ***** ******* *** **** *** in *** **** **** **** **** *******, ******** ** ***'*.

**** *** ***** ******** *** ** ***'*, *** ***** *** separate **** ***** ****** ******** *********, ***** *** *** ** EX-SDI *** ** ****** *******.

* ***** *** *** ****** *** ***** *** ** *******. It's *** ***** ** ** * ******* ********* ******* ****: "all ****** *** ******* **." **** ********* **** **** *** switch ** **, *** *** ***** *********, ** ** ***** PVM ********* **** *****-** ** *******.

*** **** ********* ***** *** ****** ******* *** **** * justified ****** *** ***** **.

***, * ***** **** **** ********* ** *** *** ******** "How ** * *** ** **?" *** **** ***** **** turns **** * ****** ********** ** ***** *** *****-**** ********. And *** ****, ** **** *****'* **** *****.

** **** **** **-*** ** * ***** *********** ** ** and *** ******* *** ****** ******** **** **-***.

****, ****'* **** *** *****-**** *** *****? *** *** **** lead *** **** ******* ***********?

* *** *** ***** *** ***** *** **** ***** **-***:

*. ******** *** **, ** ** *********** ******* ************.

*. **-*** ***** ** ******** ******** ******** **-****** ** ******* years.

*. **-*** ** * ****** ****** ** *** ********* ********.

*. *** ****** ** **-*** (** ******** ********) ** **** other **** **. **** *******

** **-*** ** * ******* ************ ***** ** ** ********* to **** **** ******* ******* ********/********?

** **-*** ** * ******* ************ ***** ** ** ********* to **** **** ******* ******* ********/********?

****. *** **** ** **** ** *** *********/****** ***** ***** the *** **** *** ** ********* ** *** *** ** the *********, ******* ** *** *** **** **** **** *****.

*** * ***** ***** ** ****** ****** ** *** ******** space ** ******* *** *******.

** * ******* ******** **** *******’* *****, ** *** ****** the **** *** ******* **** **** ****** ** **** *** performance ** ****** ** ***. ****. *******>.

**** ******* ** ** ****;:)

*'* ********* *** *** **** *** ****, ** ***** *'** start * *** *******, **** ****** ******, ******, *** *** machines. * **** ******* *** **'* ** ****** *** ****, as ******* ***** *** **** ** ******* ** ****. ***** I'm ** **, * **** **** ** ****** *** *** buy * *** **'* ***, **** ** *** ******** *** go **** ** ************, *** ****, *** *** *****, ****** my **** ********** ******* *** **** ** * **** *** in *** **% ********** *****.

** * *** **** ***, *'** *** **** *** **** tv, ********** ********* *****, *** **** ** **** *******, ***** I ****** ** ******* *******.

*******? **** ** **** ** ****, ******** ******* *** ***....****!

****** **** * ************ ****** ** **-*** * **** *** downfalls ** * *** ***.

*** ** *** *********** ****** ** ******'* ***% ******** *** the ************ *********** **** ****** **** **** ***** *********'* **** mobile ******.

** * **** *** **-*** ** ** **** * ***** call **** ** *** ********** ** *** *** ** ****** or ******** *** *** *** ***** **** ****** **** *** screen! **-*** *** ** ********* *** ** **-*** *** ***% protected ****** **** ******** *** ******* ****** ** **** ******.

@**** *, ** ***** ** **** ** **** **** **** from *** ****** **** :-)

** *** **** ********** **** **-*** **** ** ***** ****** widely ********* ** *** **** ******* ********* ******* ****-****. **** then ** ***** ** *** (** ** ***** *** ******** we *** ***) ******* ***********:

- ***** ******* ******** - ***** **-*** * ******* ******* seriously ********, ** **** ***** ** *** ******* ****

- ***** ****** *** ****** *********** ** ************ ****** ** lower ******* **** ***** ***/** ***** ********** *** **********. ********* high ******* **** ****** **** *** ** ** **** ** order ** **** **** ********* ** **** **-** ****** ***** be ******* ******* ****** *** ******. ***** **** ***/*** ***** was **** *** ** *** ********.

- **-*** *******/**** **** *** ********** **** ***** ******** *******, so **** **** ************ *** ******** ** ** ****-**-** *******

**** *** *** / ***/ *** ************ ********, **** ********* solved ******* ***** **** ****** *** ****** *** ******* ****** for *** ***** *** ******* - ** ****** ** ** is ** ******* ** ** ******** **** ****** ** * totally *** ***.

** ** ****, *** ******** ** **** ******* ** ***** on **-*** *** *** ****** ** **** ************* **********, *** the *********** ** "****' ********* ** ***** ********. **** *** have * **-*** ****** *** *** **** ** ******* **** HD-SDI ******* - ***** *** *** **** ********* ******* ****, so ** ***** *** *** * **** ** "*********" ******** which ***** *********** *** ******* **** *** ****.

******** ******* **** ** ***** "** ******** ******* ****** ** in *** **** ** *** ******" ** **** *******, ** even ****** ****** **** ** **-*** ******* ***:

** ** ****, *** ******** ** **** ******* ** ***** on **-*** *** *** ****** ** **** ************* **********, *** the *********** ** "****' ********* ** ***** ********. **** *** have * **-*** ****** *** *** **** ** ******* **** HD-SDI ******* - ***** *** *** **** ********* ******* ****, so ** ***** *** *** * **** ** "*********" ******** which ***** *********** *** ******* **** *** ****.

** **** ** *** *** **** ** ***. ** ****** believe **** **-*** ** *** ******** ** **** **** **********. The ******** ** ****** **-*** *** ****** **** ** *** superior ***** ******* **. ** ****** (***, ***, ***).

*** ***** ***** **** *** ********** *** ** ****** ** a *** ** "****" ********* **.

**-*** **** *** **** ****** **. **-*** ** ******** ********** with **-*** *** *** **** ****** ****** ** ****. ***** are **** ********** **** *** ******* **-*** ** **-****** *** even **-*** ** **.

** **, **'* *** **** ********* **** ** ******* ********* and "****" **** **** *** "*********" ********.

**-*** ** *** ********* ** ******* ***********.

**** **-*** ******* **? ** * ******** ***** **-*** *** limited ** *****. * *** ******* ***** *** ******* ** HD-SDI. * **** ******** ******* ** ******** ***** * ******** he *** * ***** *** ********. ** **-*** ******** ******* resolution ** ******* **** *** *** *********** ***** **** ********* high-grade **** **** ** *********. * **** **** ** **** to *** ** **-** ** *** *** ****.

* **** ***** **** ******* *********** ****** ******** ** *** distant ****. ***** ******* *** ****** ******.

******* **** ******* ***********

* ****** **** ** *********.

***, **-*** ******** ***, ***, & ** (****** ****) *** it *** ** *** ** ***** ** **** ********* **** standard ****.

**-*** *** **** ** **-***-**** ************* *** ** ******* ** doing *****-****-**** ** ****.

****** ***'* ******** ** ***** *** ** *** ***** **** to ******* *******.

* ***** *** **-*** ** **** ********** **** **-*** ** least ******* ******** **** **-*** ** ******* ****.

* *** **** *** **-*** ***** **** ******* ******** *** coax ************ ** ***, *** *** ***. ** ** ******** higher *********** **** ****, **** ******.

**** **** **** ** **** ** **** ************* **** ** be ******** ***, *** *** *** ** *** ****** *** recorder ***** ***** *******.

****, * *** ** **** ** *** ***.

***, ** ** * *** **** **** **. ***, *** I ***'* *** *** ** *** ** **** **** ************ going **** ******* ****.

*** **** ******** *** **-*** **. ** ****** (***, ***, & ***) ** **** **-*** ** * ******* ****** ******* TVI, ***, *** *** *** ******.

** *** ******** ** *** ******* *** **** **** *** support ******** ** **** **** ************.

***,

** * *** *****, **** ********, ****** **************, ***** **************, multi-sensor *******, ****** *********, ** *** ** **********, ***** ********* ect., *** ************ **** **** *** ** *******, **** ** the ***** *****, ********** ** ******. *** ***** **** **** on *** ******* ** **** **** ********** ***** ** ******* saturated ** ********* **** ****** **** *******? ***** **** * survival ****** ****** **** * ****-**** ****** ********.

*** ***** ** **** ** **** ** **** ** ***** said "** ** *** *** ******" ** "**-*** **** ******* IP" *** ** ********* ***** ******** ********* **** ** "**** all ** **********."

***** ********* * ******* ******* *** ***** ** * ***** chat ** *** *****. ** ***** *** ******* ***** ** a ** *** ***** ************ *** **** ** **** *** article ***** "**** ************ ***** ** *******" ***** ** *** fact **** ** ** *** ***** * **** ***** ** IP ***** *************.

** **** ****** ***** * *** ***** ******** *********** *** our **** ** ** ******** *********** ******* ******* ***, *** I **** ******* *** ** ***** ** ** *** **** for * ****. **** ** **** **** ** **** *** article.

* ***** ** ** *** ** ***** *** ******* *** where ** *** *** ***** ** *** ****** ** ****, but ** ****** ***** ** *** *** ***** ** ** so.

** **** ****** ***** * *********** ******** **** ** ***** to *** ****-**** ******, *** ** ******** **** **** **-*** will ** * **** ** **** ****** ***** **** **.

****** *** *** ************* ** **** ********. ****'* ****** **** of **** ** **** *** *** ** ********, ******** ** the *** ***** ** *****-**** ************** ********* *** ************* ******** a *********** ******** ****** ** * *** *****.

***, * ***** **** *** ******* ***** ** * *** on *** "*****-****" ****.

*** * **** *** **** ***** *** **** ************, *** I ***'* ***** ** ******** ** ***** ** ** * negative *****.

* ***** **** ** *** ********** **** ** *** ** context *** ****** ** **** ********* **** **'* ***.

** *** ******** ** *** ******* *** **** **** *** support ******** ** **** **** ************.

***** ***** *** ********** ******* ********** *** *** *** *** CVI, **** ************* *** ********** **-*** *** *** ** ***** 3 ** *** **** ***** / **********?

***** *** **-*** ******* ** *** ****** *** **** **** output ***, ***, *** ****** **** *** * ****** *** output.

******. * ** ******** **** ******* ***** *** ********. **** DVRs ****** **-*** ** **** ** ***, ***, ***, ***.?

** ***** *****, ** *** **** **-*** ******* *** ****** in *** **** ** * *** ************* *** ******* **?

***** *** * *** ************* **** **** * ********* *** that ****** **** **-*** *** **-******. **** ** **** **** from ***** *** **** ** **** *** **** ******* ************* are ******** ** ******* **** *** ***.

*** **** ***** ******* ********* ***** ** ********* ******* ** solutions ** *** **** ** ******** ***** *********. **** *** limited ** ********** ****** ******.

********, **-*** **** ******* ** **** ****** ******* *** *** uploading. * ***** ****** ******* ** *** **** ****** ***** platform.

** ****** **** ** ***+ ***** ********* **** *.***** ****** connections, ** ** *** ***** ******* ******** ************, ****** ***** and *********** ** *** *** *** *******.

* ****'* **** *** ************ ***** ****** ******* *********** ******* IP *** **-***.

** ******* **** ******** **** *******, * **** * ******** objection **** ***** ********* *** ****** ** ****** (** ********) connectivity ** *** ** ******* *** ******** **** ****** **** IP. ** **** *** ** **** * ******** ******* ** LP ***** ** *** ***** ** ***********, ****.

*** ****** ** *** ****** **** *** ****** ** *** neutrality ******. ******* *** *** ** ****** ***** ****, ****** monitoring ******* ********* *** ***** ****** ****** *************.

** **** **** ******** ** **** *** **** **** ******** will ******* *** ** *** ****, *** **** * ***** about **, *** ******** * ***** **** ** ***** *** specialize ** *** ********** ***** ******** **** ** ***** ** all ***** ** ********* **********. **** ** **** **** ****** out, *** **** ****** ***** *** "********** **********" ****** ** much ******* ******.

* **** ******* ******* ***'* *** ******* ******** ** *** dump. ******* ** ******** *** **** ** *** ****** ******* their ******* **** ** ******* *****.

*'* ***** ** **** **** *** **** **** ***. **'* easy ** ***** ***** ** ***********.

*'* **** ** **** * ************ ***** *** *** **** our ******* **** ** ** *** "****" ** *** **** to ** **.

**** ******** ***** ***********. **** ********** ****** *** *** **** to *** ****? ** ****** ******* * **** **.

****, **** ** *** ****** ****** ** * ********** ***** as "***** *** ******* **** ******* *** ******", * ***** Clinton ** ******* **** ****.

****, **** ** *** ****** ****** ** * ********** ***** as "***** *** ******* **** ******* *** ******", * ***** Clinton ** ******* **** ****.

****’* ****, *** ** *** ***** ****** **** ***.

***** *** *** **** ******** ***. ***********.

***** ******* *** ******* *** ****** *** **** ***** *** OEM ***** ** ***. ***** **** ** * ***** ***** revenue ****** *** * ******* ** *****, *** **** ***** same ****** ******** **** ******* ** ** **** ** ***** and ******** **** **** ** ***** *** **** ******* **** they *** *******.

****'* * **** ******** ******...

****
**ə*/
****
  1. ************ *****, ******, ** ****** (******* ** *********) ******* ********* or *******.
    "** ******* *********** *******"

* ** ******** ** ********** *** **** *** ******** ** this *******. *** ******** ** ********** *** ******* * ***** not ****. **** * ***** ***** ******* *********** ** *** after ******** *** **-*** ****** ******** ***** **** ** ** their *******. * **** **** **** ********* ********* **** ******** coaxial ***** ** *****.

**** **** *** **** ****** ** ** **** **** *********** vendors ** ****.

* **** ** ******* **** ****** **** **** **** ** in *** ******** ****** **** ******.

** *****, * ******* **** ******* *** "*******" ** ******* in ***** ******* ********. **** ** ***** ** *** **** they **** *** * **** ******* ** ******* ****** ** their ************ *********, **** ******** **-*** *******, *** **** **** Axis ******* **** **** ****** ** ****** ************ ** *** of ***** **** ******* ***** (****).

**** * ***** **** *** *******, * *** ******* ***** the **** **** *** **** ** ** *******/********* ** ***** catalog/website *** **** * ***** **** *******. * ***** ** intriguing **** ******* *** **** ** ***** * ************ ****** in *** ******* ********** **** ******* ** *********, *** **** focused ** * **** ******** ****** ** **-***. **** *** much ********* **** *** ******** **** *************/****** **** ***** ****** OEMing ** ****** **** *** ******* ***** "***** ***" ****** things **** ******* ** ********, ***.

*** ** ******* **** ** ********* **** ** ***** **** that ******** ** *******. *******, ***** ******* **** *******, *** an ** ****** ******** ** ******* ** *******. ***** ** left **** *** ** *** ******, ******* **** *** *** the **** *****, * ***** *** **** **** *** **** cameras ** *** **** ******* ********** *** ******* ** *** putting * *** ** *&* ****** **** ** *******, ******* using **** ******** ** ***** ****.

**** *** ****** *** ********* *********, *** **** ** * couple ** ***** *********** *** ***** (*.*.: * *** **** listed ** ******* ** ****** ********, ***** ** ********* ** being ** ******, *** ** ******, *** **** ******** ** EX-SDI **. **-***). ** *** *** ***** **** *** ***** or ****** ****** *** ********** ** ************** ****. **** ** hopefully *** ** **** ** *** **** **** ** *** not ***** ******** **** "******* **** ** ** ****!". ******* may ****** ***** ******** ****** **-***/** ** *** ******. ** they **, ** *** ***** **** ****** *** ***/*** ** came *****. *** ***, ******, "********" ** ******* ********* **** them ***** ** **** ****.

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