Security Alarm Industry Trends - Barnes

By John Honovich, Published Feb 14, 2017, 01:14pm EST (Info+)

This is a review of key security alarm industry trends, taken from Michael Barnes [link no longer available]' presentation at the 2017 Barnes Buchanan conference.

Key trends covered:

  • Nationals vs Regionals vs Locals
  • Market Not Consolidating
  • Increasing Operation Complexity
  • Towards SECaaS
  • MSO Challenges
  • DIY Growth and Limits

Each one is examined inside.

Conference ********

*** **** ****** ******** *** ***-*** attendees, ********* ********** *** ***** ******* executives, ********* * ***'* *** ** big ***** ** *** ***** ****. The ********** ******** ****** ** **** for ********** *** **** ****** ******* the ********** *** ***** (* ****** site ********** *** ****** ** *** hotel ******). *** ********* **** ****** the ************* *** ******** *********** **** quite *************.

*******, ***** *** **** *******, ** $1,550 *** ****** ** * ~$*** night ***** (*** ********), **** ***** **** ***** *** those ******* ** **** *****. ****, there *** ** ******** ** **** demos, ***** *** ********* **** **** industry *********** *** ********* **** *** conference ******* ** ****** ***** ******.

** **********, ******' * **** ******** overview ************ ******** ****** ********* / comments **** **** *** ***** ** the *****. *** ***** ***** ** from **** ************:

Nationals ** ********* ** ******

****** ********* *** ** ****** **** 3 **********:

  • ********* **** **% ** *** ****** (~10 *********)
  • ********* **** **% ** *** ****** (~90 *********)
  • ****** **** **% (~**,*** *********)

*** *** *********, *** *** * were **********:

  • *** **%
  • *** *% (********* *******, ** **.)
  • **** *%
  • ****** *%
  • ******* *%
  • **** (******** ***********) *%

Market *** *************

***** *** ****** ***** ** ****** declined ******* (**** ~**% ** **%) especially ***** *** **** ********* (**** the ***** ********** ***** ******** *********** unlike ***** ************), ****** *** **** 4 *****, *** ****** ****** ***** has **** ******.

****** ********* **** ********** ** ***** margins ******** *** ********* *** ****** attrition ***** *** *********** ***** **** their ******* ******, *********** ********* **** other ***. ****** ***** ***** **** focused, **** ****** ** ******** ******* commented **** *** **** ** *****.*** and ***** ***** **** ********* *** be ******* ***** ******* **** *********** with ****** *******.

*** **** ** ***** ** *** moves ** *** *** ******. ****** has **** ********** *** ***** *** noted ** *** ********** **** **** had ******** **** ** **+ ******* accounts, ****** *** **** **** **** now. ********, *** **** *** ***** attendees ******, **** **** *** ** acquisition, **** **** ***** ** ****** operated **** ******** *** ******.

Increasing ********* **********

****** *** ***** **** ** *** industry, ***** ************* ********** *** **** a ********* / *********** *** * decade ** ****, *** ***** **** historically *** *********** ******* **********. *** example, *** *** *** ***** ***** that ** *** **** ** ***** company ***** ******* * ****** *** expect ** ** **** ** ***** but *** ******* *** ***** ********* far ****** (** *******, **********, ** used *** ***** *******).

****** ***** **** **** *** ********** challenging *** ****** ***** ********* ***** it ** ****** ** ***** ******** and ********** ** *********** ***** *** technologies. ******, ***'* *** ********* **** concern ** *** ******** ***** ********* complexity ** ********* / *************** ** newer ******* **** ***** *******, ********** looks, ***.

******* ******

*** ******* ***** *** **** ******* what ****** ******** ** ** ******, or******** ** * *******. ** **********, *** ***** **** customers ****** **** ** ***** (** the **** ~$*,*** *** ******) ** next ** ** ******* *******. ***, systems *** **** ******* ********** *** RMR. **** ******** * ******* **** for *** ******* ******* / ******* to ***** ***** *********' ******** ***** term **** ****.

********, **** ***** ******** *** **** for ***. * ***** *****, **** customers **** *** ******** **** *** alarm ******* ******** *** ****** *** no **** ** *****. *******, ***** customers *** **** *** * **** old ****** ***** *** **** ** upgrade **** **** *** ******** *** still ** ****** ** ****** *** investment ** *** ******** ********* *** labor.

*** **********

*** ****** ** *** *** / cable ********* *** **** * *** topic **** *** **** *** ***** in *** ***** ********** *****, **** their **** ******* ******* **** ****.

*******, ******' ***** ***** **** *** growth **** ********* ** **** *************. They ********* **** *** ****** ** 2016 *** **%, **** **** **% the **** *****, *** **% *** year ****** ****, ***. ****** ******** that *** *** ****** ******* **** MSO ****** ** **** **** *** starting ** **** ** *** *** of * **** ********* *** *** being *** ** *********.

**** ***** *** **** ~* ***** of *** ***** ******** ******* ******, the **** *** ********* ** **** just ~*% ******* ****** *****. *******, Barnes ********** **** ** *** ***** important ** ***** **** *** **** do ***** *******.

DIY ****** *** ******

****** *** ***** ************ ****** ***** has **** ****** ** *** **** to *** ******, *** ********* *** alarm **********, ***, *** *** * far **** ********* ******.

****** ********* *** ***** *** *** to ** ~*% *** *** ****** an ****** ** ******* **** ******* pricing, ** ** ********* ** *****.

*******, ****** **** *** ********* **** Simplisafe, ** **********, *** ***** **** well, ****** **** **** ****'******* *** ***** ***, ***** *** big *** *******’. *******, ***** ******* are *****, ******* ******** ** *** industry, ***** *** **** **** *% of *** ******* ********** ******.

More ** ********** *****

**** *** **** *** *****, ** plan ** ***** **** ** ***** aspects ** ****** ******** **** ********** posts. **** *** ****.

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