Ajax Expands Into Video Surveillance
Ajax Systems has emerged as one of the largest alarm / intrusion equipment companies. Now, they are expanding into video surveillance, but what challenges exist, and how well are they positioned?
In this note, we examine Ajax's entrance into video surveillance based on an interview with its Founder and Chairman, Aleksandr Konotopskyi, and Director of Sales, Rob Harman.
*** **** ** ****'* ********** / business, ******* *******: *****, **** *******, *** Independent: ******* *********.
Executive *******
**** ******* ** *********** ***** ********** and ** ********* **** ********** ********* and ***-**-*** *********, ********** *** ******** into ***** ************** *** ******* *****.
****'* ******** **** ***** ****** ***** verification ** **** ****** (*.*., *********, fire, ***.) *** ************* ** ****** detection ********* ** ******, ********, ** pets. ***** ***, ** ***** ******* combining ********** ******* ********, ***** ***** be ******* ** ****** *** ***** not ** "*******."
***** **** ***** **** **** **** develop ***** ********* ***** ** ******** demand, ***** ***** / *** ******** are *******. ***** ******* **** ******** without *****-***** ******* *** *** ********* only ** ****, ******, *** ****** form ******, **** ****** *** ** 4K **********. ************, ***** ******* *** option ** **** *-******* ** **-******* (stackable), *** ** ***** *** ***** Ajax's *** ** ***** ************ *** restrict *** ******* **** *** **** in **** ******* *******.
NVRs *********, ******* ******** ** **** ** ********
********* ** *** ******** ** *****,*** ******, **** **** *** ******* ********* via ************, *** *** ******* *** expected ** ***** ******** ** *** end ** ********.
**** ****** *** **** ******* ** the ****, ***** *** ********* ****** to ***** ***-**** ****, **** *** 8-channel *** ******* $*** **** *** the **-******* *** ******* $ *** MSRP ****** ******* ** *** ********, so * ****** / ******** **** have ** ****** / ****** ***** own.
************, **** *** *** ***** **** pricing ** *** ******* ** **** told ** *** ******* ** *** cameras ** ***** ***** *********, *** similar ** *** ****, *** ******* will *** **** **** **-****** *******, which **** ******** *** ***** *** users.
Closed/Proprietary *******, *** *** ** ****
***** ****'* *** ** **** / supports *****-***** ******* *** ***** ** RTSP, *.*., (********, ****, ******, ***.), Ajax's ******* *** *********** / ******. As ****, *** ******* *** *** connect ** *** *****-***** *******, ** Konotopskyi ********:
**'* **** *** ** *** ** you *** *** *** ******* *** you ****** *** **** ******* ** milestone *** *******.
****'* ******* *** ********* ** *** or ** ******* **** *** **** options (*.* ** * **) ** confirmed ** ***** *** *** ***** on****'* *******(* ** ***** *****):
************, *** ** **** ******** **** with * ***-**** ********:
*******, *** ******** ******** ** ******* than ****, ***** ******** ***** ***** to ****-**** **********, **, **** ********, the*-*** *-**** ****** ******** ********.
Image ******* ******* * *********
*********** ***** **** ***** ******* ** already * ********* *** ******** *** demand *** ********** ********* ** ** low, ****** ** ************ ***** *** use ** ********.
*** ** ******** ******, ***** ******* [is] ******* * ********* *** *** cannot ******* * ****** ***** ******* however, ** ***'* ***** ****** ** interested **** **** **, **** ******** installation **** ******** ***.
Ajax **** ****'** ******** ******
******* *** *** ******** / ******** into *****, **** **** **** *** software-driven *** ****** *** ********* ** is ** *** ******** ** ***-**** that ********* **** **** ******** *** other ************ ** *********** *******:
**** *** ** ** *******? *** easy ** ** ** *******? *** is ** ********? *** **** ******** features *** ********? *** **** ***** is [**] ******** ** *** ******** with *** *********** ** ***** ****** as ****. ****, ** **** ** it'll ** * **** ****** ** the ***** ************ ***** ** *** coming ****.
*********** **** ***** ****** *** **** is ** ****** ***** ******** ***** well ****** ******** ** ********** **** hardware *******:
*** ** *** ****** *** **** is ** **** **** **** ** have ***** *** ****** ***** **** and ***** ****** *******. **** ** will ******* **** ****** ** ********, depending ** **** ******* **** *** us **
Video **** ***** ************
*** **** ******* ** **** ****** video ** *** *********** **** ****'* intrusion / ****, ***** *** ***** Ajax ***** ***** ************ **** ** events. ************, *** ******* *** ********* rule *************, ***** *** **** ****** intruders (******, ********, *** ****) *** send ****** ** *** ***** ******* as *********** *******:
*********** ** ***** *** ***** **** your ***** ******** ******** *** *** a ***** **** *** *** *** set ** *** *** ****** **********. Your ******* **** **** **, ** [the *******] *** ****** *** ********* and ***** **** ** **** ***** system.
Reducing *********** **********
**** *** ******** ** ***** **** Ajax's ******** ******** ** ********* ** fire, *********** ********** *** ******** ** integration ***** ******** ********** ********* / end-to-end *******, **** ********* "* ****** of ******":
** *** **'* ******** ** *** up ** ****, *****, ** ******. The ************ * ****** ********** ****** have ** ***************** ******* ** ***** high, *** **** ** *** **** like ** *** *********** *** *********** of *** *** ******. ********* **** and **** ****** ** ******, ********* and **** ****** ** ****** ********* video ******* ** **** ********** *******, couple ** ******. **** ** **** we *** ******* ** ******* ***** now.
** ********, * ***-******* ******** ***** require ********* ******** ********** ******* ********, which ***** ******** ***** ** ** complex *** ******* ***** ** ******/******* systems **********.
Systems ******** ********* ********* ****** ** *******
*********** ******* ** ***-******* ********* **********, saying ******* "****** ** *******" ** they *** "******** ********* *********," *** Ajax's **** ** ** "******* **** all," *********** ****:
[***] **** ** ** ******* [****] all ********. **** ** *** ********** different *********, ***** *** ******** ********* languages, ** ****** ** *******.
*********, *** **** *** ******, *** you ***'* **** *** ******, *** sometimes, *** **** ** **** * detector ** ** ** *****, *** you ****** **** *** ******** ** go ** *****.
*** ******* ****** ** ********** ** in-house, ********** ******** ******** ******* ******** like *****; *********** ****:
**** ** ******* *********, **** **********, fire *** *****, *** *** **-*****, we ******* *** *** ********* *** overall ********* ******. ** ******* ** dream **** ** ***** ******* *** integrated ******* [****] *****. ** *** big **** ** *****, *** ** love *** ** ********. **** ** probably ** ******* **** *** ***.
End-To-End *********, ******** "******* ******"
****'* *** *********** **** **** ** now "******" ** *********** ****** ** an ***-**-*** ********** *** ******* ********** Ajax ******** *** ********* *** **** everything **-*****.
** *** ****** ** ***-**-*** ********** now, *** ** *** ************* ** our *** *******, ** ** *** controlling **********, ******** *****, ******** *****, and *** ******* ** *** ************. This ** ***** ** *** ******* and ***** ** **** **** - the ****** ** ************.
********* ** ***-**-*** *********, *********** ********** its ********* ******** ** * "******* sword" *** *** ***** ******* *****, including *** ***** ************ **** ** "Swiss ******," ********** *** ********** ** delivering *** **** ********** *** ********* upon ****, ******* **** **** "******* swords."
** **** ** **** *** ********* rule, ** ***'* **** ** ***** the ***** *****, ** **** ** build *** ******** ******.
*********** *********, ****** **** *** *** samurai ***** ** ***** ********* ********, and *** ***** ********* *** "***** knives," *.*., ****, *****, ***., ******* those ******** *** ***** *********:
*** **'** *** ** **** * Swiss ***** **** *** *** ******* sword, ***** ** *********. *** ****** knife ** ****, **'* ******* ******, but ***** **'* *** * ******* sword, *** ** **** ** ***** soon. ***** ** ** *** ***** step, **** ** ********* ** *** in *** ***** *******, ** ******* the **** **********. ** ******* ***** a *** ** **** ** ******** of **** **********. ** **** ** will ***** ** *** **** ***** you **** *** **** **'* **** fast. *** *** ******* ********* *********** you *** * ******** *********** *** definitely **'* **** **** *******.
Cameras ********* ** **** *******, ** "******" ********
***** *** ******* **** **** *********, they *** ** "****" ** *** time ** ***********, ********** ******** *** external ******* **** ****** *********. ************ says ******* ******** *** ********* *** the *******. *****, ** ***** **** would *** ** ************ ** *** expense ** * "****** *******" *** doubles ****, ****** ** **** *** shitty, ********* ****** "*** * ******* from ******* ***".
Outlook *** ********* / ******** ** ******** ** *******
** *** **** ******** **** ***** as * ******** *** ******** (** new) **** *****, *** *** *** add **** ***** ** ******** *****, fire, ** ********* ******* *** ******* video ************ ** ****** / ****** all ** * ****** ********.
*******, ****'* ***** ** ******** ** not ********* **** ***** *******, ******* issues *** ********* **/**** **** **** to **** **** **** ****, ** bringing ******* ** ******* ******** ***** not ** ** ******.
**** ***** **** ******** ****** ***** customers ***** *** ** **** ********, fully ***-**-***, **** * ****** **** Ajax **** ******* *** ***** *******/***** directly ********* ** ** **** *** - ******** **** ** ******* *** customers **** **** ******** ************ ** place.
******** ** ******** ** *******, **** cameras *** ******* ******-** ******** ** either, ** ******* *** ******** ***** users ** ******* **** ** *** parties *** **** ********* ****** ****** licensing ** ******** *** ******** *** Verkada, ***** ** ** *** *** Ajax.
*** * ******* *** *** ************ install ******.
** *** **, ***** ******** ****** including ******** ******* ******* ***** * for *** ******** ********* *** ******** Alarm ******* (** *****)
******… **** **** ********* **** ** new *** ********* ***** *** ********… to ******* * **** ****** ***** for **** **** ** “**/******** ********”, ie *** ********-****, *** *** ****** for *********** ****** **********.*** *******, ******* ** *** ***** third-party ********** ***** *** *** *** prepared ** ******* ********* **; *** millions ** ******** ******** ***** ******* system ******.*** *********** *** ** ***** ********** of *** ****** *****. **, **** in * ****** *********** *** *** growth **** ******** *********.
***** ******** ********** *** ******* ******* to ***** *** “***** ***** *******” that ** ******** *** **** ****** throughout *** **, **** ***** **% = **,***,*** ***** ****** ********. *** Enforcement *** ******** ******** ***’* *** that ******!! ***, **** *** ****** the ****** *****, *** ***** ************.********* ** *** ******…**** ******** ****** response ** ****** ********* “********” ****** threats; ** ***/** ******** ****-******** *** unknown ******** *******. **** *** ********* are ******* ** **** *** **** in ***** “********”.**** ** ***** *****…****.
** ******** ******* ** **** ****** 2 ***** **** ********** ***** ********** burg.
***’* ** ****** ********** ** *** market ** *******.
* ********** ***** ** *** ******* and ***** *********** *** ****** ** ever ***** **** ***** *** ***** alarm ****** *** ****** ** ****** for **********.
*****.***'* ****** **** ******** *** **** me ********** ********** ** ******* **** Ajax.
********:
** **** ******* **** *** ** ONVIF, *** ***** ****** **** **** with ** ***** ****** ** ******, why ******'* *** ******** (*** ** integrator) ** ** *** * **** camera **** *****-***** ** *** ***** system (*** ******** ********) *** ** the "*****" *** *** ******* ********* of *** ******* ** * ********?
*** ******* *****, *** ***** ******.
***** ** **** * ****** ****** API ******* *** ****; ** ** could ** ***** ***** **** ******** Unified ******** *** ***** ********** **** Ajax ***** *** ******** ** ****.
**** ****** ***** ****** ****. * think **** *** ****** * ******* 'locking-in' ***** "***-******" *******, **** **** tell. ****** *** **** **** *** growing ** * ******* **** **** what * *** ***.