Advertising Like Avigilon at the ISC West Airport

By: Brian Karas, Published on Feb 24, 2017

Avigilon has grabbed a lot of attention over the last few years advertising at the Las Vegas airport when attendees fly in.

But how does that work? And what does it cost? And does it make sense?

We looked into this, speaking to the agency responsible and answer these questions inside.

******** *** ******* * lot ** ********* **** the **** *** ***** advertising ** *** *** Vegas ******* **** ********* fly **.

*** *** **** **** work? *** **** **** it ****? *** **** it **** *****?

** ****** **** ****, speaking ** *** ****** responsible *** ****** ***** questions ******.

[***************]

Prices ***** ** $*,***

**** ** ***** ** McCarran ******* *** **** by *** *****, *** they **** ****** ***/***** ************ ** ***********, ***** 1-week ** ******* *** available. *** ******** ****** is * *'**' ******* sign *** $*,***, ***** includes "****" *** *** location *** ********** ***** associated **** ******** *** installing *** **. *** prices ***** ***** *** "all **" ***** *** rent, **********, ************, ******* of *** ***.

*** *'**' ***** *** located ********** *** ******* at ******* ********* ***** walkways, **** *****, ***. The ***** ***** ***** an ******* ** *** of ***** *****:

*** ******* ***** ******* that ******** *** **** the **** *** ***** at *** **** ***** from $**,*** *** ** banners (*/* ** *** total ****** *********) ** $91,000 *** *** ** available ****** *********. *** 52 ******* ***** ******* are *** **** ********* advertising ****** *********. *** media *** ******** ** image ** ********'* ******* as ** *******:

*************, *** ****** *********** is ***** ****** ** being *********, ********** ******** may *** ** ******* this ******** ***** **** year.

****-***** ***** ** *** of *** ******* ********* are $*,*** *** *** week *** ******** (** total ********* **** ** signs):

******* ***** ******* *** listed *** ******* ******* in *** ******* ***** area, **** ***** *** taxi *****, ********* ******* from $**,***-$**,*** *** *** week, ****** ***** *** options *** ****** ***** in **** ******* ***** that *** $**,***-$**,***.

Audience ******

*** ***** *** ********** statistics **** *.** ******* passengers ******* *** *******, and *** *********** *** some ** *** *-**** ads ** ** **** by **** ** **********, but *** ******* ** that *** ** ******** like ********, *** ******* are ***** ** ** most ******** **** ** the ~**,*** ****** *** come ** ***** *** ISC ****. **** ** particularly **** ***** **** mass-market *********** ** ******** industry ********* ** *******, making **** ** *** brands ******* ** *** average ********.

Long **** ***** ** ******** ******* ***********

**** ******** **** ** emphasize **** *** **** not ***** **** ******* around *** ******* ******* or *****. ********'* ***** kit ********** *** ********, citing **-** ****** **** times ** *** *** carousels, ** ** ** 45 ****** ***** *** a ****.

** *** *** ******* around *** ******* ****** ISC ****, *** *** ads **** ******** *********, keep ** **** **** were **** ** **** misery.

ROI *** ***********

**** **** *********** *********, it *** ** **** to ******* *** ****** impact ** ******* ***********. There *** ** ** associative ******* ** ****** your ***** **** *** for ***** ** *****, or *** ***** ********** by ********** *** *** banners, ** ** *** case ** *** **** entrance. ***** **** ***** for **** *** ***** are ******** ** * benefit ** ***********, **** people ***** **** **** time ******* **** ** their ******, ********** **** spent ******* ** ***.

*******, **** ** *** airport *********** ******* *** similarly ******, *** **** distinctive, ******** *************************(*.*.: $**,*** *** *** West ***** ******** **. $26,000 *** *** ***** banners). ********* ****** ** find *********** **** ** reach ********* ***** ******* from ****** * ***** impression ** *** *******, particularly ** **** **** a ******* ** ******* that ** **** ********** than **** * ***** price ** ****** ********** camera.

Comments (6)

I decided to install/use Uber specifically because of ISC-W last year and the notorious long cab lines. In addition, they are one of the few cities that refuses to fully adopt credit cards in all of its cabs. Once you get to the front of the queue, you tell the guy you want a credit card cab, and they put you off to the side. Then you hope the cab that you eventually get has a functioning machine, not to mention the surcharge.

Uber was so simple, quick, and inexpensive. I was able to bypass the misery of standing out in the heat walking around the queue.

Of course that meant I had more time to spend setting up the booth on the show floor....

You were lucky, I think last year was the first time Uber was operating in Vegas during ISC West.

In the past, I have usually been traveling/arriving with a few colleagues, it was cheaper overall, and easier, to just book a limo vs. people taking 2 or 3 separate cabs. Sometimes too you can find limo drivers near the taxi lines, looking to do a short trip to the strip in between other bookings. You can usually get a limo from the airport to the strip for $40-$50 if you see them out front. A little more than a cab, but a lot faster than waiting in line.

LOL I broke my Uber Cherry at ISC West as well.

One night... Oh wait, what happens in Vegas stays in Vegas...

LOL I broke my Uber Cherry at ISC West as well.

If the market doesn't improve, I'll be driving an Uber at ISC West...

The only downside of Uber at McCarran is that the airport forces all pickups to be in this obscure 3rd floor corner of the parking garage. It was hard to find at first, but still better than waiting in that long cab line.

Advertise a VMS at the airport. When was the last time you heard of a VMS sale happening due to an ad at an airport.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Trade Show

ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Milestone Drops IFSEC on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...
Strong ISC West 2019 For Manufacturers But Concerns For 2020 March Move on Apr 16, 2019
ISC West 2019 was strong for manufacturers, according to new IPVM survey results of 100+ manufacturers, consistent with 2018 results. However,...
The Hanwha Techwin Million Dollar ISC West Booth on Apr 05, 2019
One million dollars for 2 and 3/4 days. That is what Hanwha will pay for its ISC West 2019 exhibition. While the event is free for most...
From The Basement To Buried Behind Chinatown: ISC West Emerging Technology Zone on Feb 22, 2019
What does ISC West think about 'Emerging Technology'? Well, last year, they put those companies in the basement. This year, they moved them up to...
Barnes Buchanan 2019: Despite 'Strange Narrative' Great Time To Be In Security on Feb 11, 2019
A "strange narrative" is being spun, said Michael Barnes at the 2019 Barnes Buchanan Conference. However, despite that narrative, it is a "great...
Intersec 2019 Show Report on Jan 23, 2019
The 2019 Intersec show, held annually in Dubai, is now complete. IPVM attended for 3 days, interviewing numerous Chinese and Western video...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...

Most Recent Industry Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact