Advertising Like Avigilon at the ISC West Airport

By Brian Karas, Published Feb 24, 2017, 12:00am EST

Avigilon has grabbed a lot of attention over the last few years advertising at the Las Vegas airport when attendees fly in.

But how does that work? And what does it cost? And does it make sense?

We looked into this, speaking to the agency responsible and answer these questions inside.

Prices ***** ** $*,***

**** ** ***** ** McCarran ******* *** **** by *** *****, *** they **** ****** ***/***** **** ******** ** ***********, ***** 1-week ** ******* *** available. *** ******** ****** is * *'**' ******* sign *** $*,***, ***** includes "****" *** *** location *** ********** ***** associated **** ******** *** installing *** **. *** prices ***** ***** *** "all **" ***** *** rent, **********, ************, ******* of *** ***.

*** *'**' ***** *** located ********** *** ******* at ******* ********* ***** walkways, **** *****, ***. The ***** ***** ***** an ******* ** *** of ***** *****:

*** ******* ***** ******* that ******** *** **** the **** *** ***** at *** **** ***** from $**,*** *** ** banners (*/* ** *** total ****** *********) ** $91,000 *** *** ** available ****** *********. *** 52 ******* ***** ******* are *** **** ********* advertising ****** *********. *** media *** ******** ** image ** ********'* ******* as ** *******:

*************, *** ****** *********** is ***** ****** ** being *********, ********** ******** may *** ** ******* this ******** ***** **** year.

****-***** ***** ** *** of *** ******* ********* are $*,*** *** *** week *** ******** (** total ********* **** ** signs):

******* ***** ******* *** listed *** ******* ******* in *** ******* ***** area, **** ***** *** taxi *****, ********* ******* from $**,***-$**,*** *** *** week, ****** ***** *** options *** ****** ***** in **** ******* ***** that *** $**,***-$**,***.

Audience ******

*** ***** *** ********** statistics **** *.** ******* passengers ******* *** *******, and *** *********** *** some ** *** *-**** ads ** ** **** by **** ** **********, but *** ******* ** that *** ** ******** like ********, *** ******* are ***** ** ** most ******** **** ** the ~**,*** ****** *** come ** ***** *** ISC ****. **** ** particularly **** ***** **** mass-market *********** ** ******** industry ********* ** *******, making **** ** *** brands ******* ** *** average ********.

Long **** ***** ** ******** ******* ***********

**** ******** **** ** emphasize **** *** **** not ***** **** ******* around *** ******* ******* or *****. ********'* ***** kit ********** *** ********, citing **-** ****** **** times ** *** *** carousels, ** ** ** 45 ****** ***** *** a ****.

** *** *** ******* around *** ******* ****** ISC ****, *** *** ads **** ******** *********, keep ** **** **** were **** ** **** misery.

ROI *** ***********

**** **** *********** *********, it *** ** **** to ******* *** ****** impact ** ******* ***********. There *** ** ** associative benefit ** ****** **** brand **** *** *** Rolex ** *****, ** not ***** ********** ** competitor *** *** *******, as ** *** **** at *** **** ********. While **** ***** *** bags *** ***** *** promoted ** * ******* to ***********, **** ****** spend **** **** **** looking **** ** ***** phones, ********** **** ***** looking ** ***.

*******, **** ** *** airport *********** ******* *** similarly ******, *** **** distinctive, ******** ************ ************* (*.*.: $**,*** *** *** West ***** ******** **. $26,000 *** *** ***** banners). ********* ****** ** find *********** **** ** reach ********* ***** ******* from ****** * ***** impression ** *** *******, particularly ** **** **** a ******* ** ******* that ** **** ********** than **** * ***** price ** ****** ********** camera.

Comments (6)

Undisclosed Manufacturer #1

02/24/17 03:38pm

I decided to install/use Uber specifically because of ISC-W last year and the notorious long cab lines. In addition, they are one of the few cities that refuses to fully adopt credit cards in all of its cabs. Once you get to the front of the queue, you tell the guy you want a credit card cab, and they put you off to the side. Then you hope the cab that you eventually get has a functioning machine, not to mention the surcharge.

Uber was so simple, quick, and inexpensive. I was able to bypass the misery of standing out in the heat walking around the queue.

Of course that meant I had more time to spend setting up the booth on the show floor....

Brian Karas

IPVM | In reply to Undisclosed Manufacturer #1 | 02/24/17 04:16pm

You were lucky, I think last year was the first time Uber was operating in Vegas during ISC West.

In the past, I have usually been traveling/arriving with a few colleagues, it was cheaper overall, and easier, to just book a limo vs. people taking 2 or 3 separate cabs. Sometimes too you can find limo drivers near the taxi lines, looking to do a short trip to the strip in between other bookings. You can usually get a limo from the airport to the strip for $40-$50 if you see them out front. A little more than a cab, but a lot faster than waiting in line.

Jay Hobdy

IPVMU Certified | In reply to Undisclosed Manufacturer #1 | 02/25/17 07:01pm

LOL I broke my Uber Cherry at ISC West as well.

One night... Oh wait, what happens in Vegas stays in Vegas...

Undisclosed #2

IPVMU Certified | In reply to Jay Hobdy | 02/25/17 07:31pm

LOL I broke my Uber Cherry at ISC West as well.

If the market doesn't improve, I'll be driving an Uber at ISC West...

Jonathan Lawry

Trecerdo, LLC
In reply to Undisclosed Manufacturer #1 | 02/26/17 01:10pm

The only downside of Uber at McCarran is that the airport forces all pickups to be in this obscure 3rd floor corner of the parking garage. It was hard to find at first, but still better than waiting in that long cab line.

Undisclosed

02/27/17 08:45pm

Advertise a VMS at the airport. When was the last time you heard of a VMS sale happening due to an ad at an airport.

Read this IPVM report for free.

This article is part of IPVM's 6,817 reports, 914 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.