Hiring Spree At Aimetis 6 Months After Being Acquired

By: Brian Karas, Published on Sep 28, 2016

Aimetis was acquired in April 2016, and is now expanding almost all of their departments, hiring employees from Axis and other industry companies.

Aimetis CEO, Marc Holtenhoff [link no longer available], provided us with insights on his intentions post-acquisition, and how he plans to differentiate Aimetis from other VMS companies in the market.

This report examines Aimetis' new hires and plans for the next phase of the company.

******* *** ******** ** April ****, *** ** *** expanding ****** *** ** their ***********, ****** ********* **** Axis *** ***** ******** companies.

******* ***, **** ********** [**** no ****** *********], ******** us **** ******** ** his ********** ****-***********, *** how ** ***** ** differentiate ******* **** ***** VMS ********* ** *** market.

**** ****** ******** *******' *** hires *** ***** *** the **** ***** ** the *******.

[***************]

Aimetis ****-***********

***** *** *********** ** Senstar, ******* *** ****** primarily ******. **-******* **** ****** **** *** company, *** ********* *** company *** ********* ** operate ********* ** ***** pre-acquisition ****. *******' *** says **** *** ******* will ******** ** ******* under *** ******* ***** and **** ****** ***********, while ******** ** ***** sales **** *** ****** to ****** ***** ***********.

Hiring *****

******* ***** * ****** in ******* *****, *** **** **** have ***** ** **** 5 **** ****** *** end ** ****. **** of ***** *** ***** came **** *** ******** industry *** *** *********** experience:

  • **** ******* [**** ** longer *********] – *** for ********* ** - 20+ ***** ** ********** in *** ******** ********, most ******** **** **** Communications. 
  • ***** ***** [**** ** longer *********] – *** for ********* ** - 20+ ***** ** *****, most ******** **** **** Communications.
  • *** ******** [**** ** longer *********] – *** Western ** - **+ years ** ********* **********, most ******** **** **** Communications.
  • **** ******* [**** ** longer *********] – *** for ********* ** - 20+ ***** ** *****, most ******** **** ***********.
  • **** ******* [**** ** longer *********] – *** Western ** - **+ years ** ********* **********, most ******** **** ****** Associates.

** **** **** **** also ***** * ****** in R&D, *** **** ** adding **** ****** ** support *** *********, ****** a **** ********** ** *********. These ********* **** ** based ** **** *** US/Canada, ** **** ** overseas *******.

*** * ***** ******* (Aimetis reports ** ********* ***** ***** most ****** ******, **** ~25% ** ***** ** sales) **** ** * significant *********.

Product *****

********** **** **** ******* employees ***'* **** **** security ********, **** *** "technology **** *** *** into ********", *** **** this ********** **** **** to ******* *** ******* in **** **** ******* the ****** *** "**** to **** **** *** system ***** ** ** installed".

***** ***** **** *** opportunities ** ************* *** product ******* ******** ******* management, ****** ** **** ********* for ************** ** **** out ******** ** * more ********** *******. *** *** described ****** ****** ********** as "******* **********" ** most ********, ****** **** users ********* ** *** have **** **** ** what ****** ** ****** of ******* *** ********* on ****** *******, ********* that ******* ******* ** *****.

*********** *** ***** ** the ******** ** ** relates ** *****-********, ********** declared:

******** ******** *** ** the **** ******** **** of *** *******

** *** *** ***** plans ** *** ******* intends ** ******* ******** concerns, *** *** **** it ***** **** **** to *********** ** **** area.

***** **** ** ********** enhancements ** *** *** as **** ** ***** of ********* *** **** features. ******* *** ******* **** *********** ********* ** ******* * ** their ******** ***.

*******, ****** *********** **** the ******* ******** ** ********, ***** will **** **** **** to **** ** * solutions-oriented ****.

New ******* ********

**** ** ********* ** being ****** ** *** capital *** **** *** company **** *** ************ of *****/******* **** ********* Aimetis.

No ******* ** ***** *****

******* *** **** ******** ************ ** ***** ******* ** to ****** *******, *** says **** **** ******** to ** **. **** are ********** ***** ***** on ***-**** ********* ** create ****** ****** ******, but *** ************ *** helpful *** ***** *********** and ****** **********, *** can **** ****** **** some ****** *********.

Outlook *** *******

**** **** *** ******** and ** ******** **** Aimetis ** ****** ** find ** *********** ** break ******* ** *** VMS ******. ******* ** attempting ** *********** ********** in * ******* ******, and *** ******** ******** they **** ********* *** primarily ** ******** ** larger ************* **** *** less ****** ** ****** out ***** *** ******** frequently. **** *** **** it *********** ** **** marketshare ******* ****** ** be **** ** * growing, *********** ********.

 

Comments (9)

Good. I always liked Aimetis. I find their VMS a little more intuitive than most, and I like their analytics too. Hope they do well.

Their licensing model is nice. You can add analytics to any channel in the system. The health monitoring is really useful too.

Sometimes in life, timing is everything. Knowing some of the new hires (both listed above and yet to be announced), they seem to be doing it right. And with the backlash I've seen from some of the longer standing Exacq dealers being frustrated with Tyco's continued influence there, I predict that Aimetis will be able to capitalize with many looking to get back to a solid solution coupled with the flexibility of a smaller company to provide higher levels of service and support.

I have bought over 1000 licenses from Aimetis and without a doubt know that I was their largest Canadian customer. Their service is poor and their customer loyalty is a disgrace. Until they treat the guys who make them money better they will lag behind other - I am really looking at the future when HIK, and others offer analytics as part of their NVR's.

You're expecting an awful lot from a $200 NVR.

That's the trend in 2003 - 2004 there were few Analytic companies and they sold the analytics for $2500 per camera and then Aimetis appeared selling analytics for $600 per camera now we are seeing some very good, although not as full a library analytics for $25 - $75 per camera -- its a matter of time when analytics is offered in a low end NVR

Dear ‘Undisclosed Integrator 2’:

My name is David Almasi and I am VP Global Sales with Aimetis. I am sorry to hear you are not happy with our customer service. I can assure you that Aimetis takes your satisfaction very seriously.

At Aimetis, every closed support case is followed up with a customer satisfaction (CSAT) survey to keep a pulse on how we are doing. We measure 10 specific performance areas and any poor survey response is followed up with a phone call from our Director of Customer Service within 48 business hours. Furthermore, we track our CSAT and SLA performance to our targets and report monthly to the executive team our performance. While we consistently outperform our targets (YTD average CSAT score is 9.3 out of 10.0; YTD performance to SLA response targets is 98%), we are not bulletproof.

I would like to better understand your concerns. However, since you are undisclosed, can you please contact me: david.almasi@aimetis.com or at (519) 746-8888 ext. 260.

Hello David - this is the same response as I have received in the past - I am really not that hard to find I have purchased Aimetis since your company started and without a doubt was your largest customer in Canada I even took your German founder to my suite to watch a playoff hockey game.

When your reps made trips to my area you spoke to my competitors but never once paid me a visit - you are a small company in this business and I hope that these new hires understand the value and loyalty of a business relationship particularly in a very competitive industry.

A loyal integrator is not just a customer they are a partner which obviously was lost in your companies arrogance. I am just here in this forum to offer my opinion and share my experiences, I no longer buy Aimetis so speaking with me, I don't believe will solve anything

We have been working with Aimetis over the last 7 years, on quite a few projects, almost all of which required "fine-tuning" and new features, sometimes in very challenging time frames.

Honestly, the last thing I would say about their Technical support is "poor service" - they even had a team working in their offices over the weekend, to assist on a technical issue we had to tackle on the Southern hemisphere.

I want to second Ari Erenthal's opinion about their GUI - in two different locations (different countries) where we installed the Aimetis system next to other (first tier) VMSs, the customers asked us to expand the Aimetis system and migrate the cameras connected to the other VMSs into the Aimetis Symphony.

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